Project Twitter

Twitter is a valuable social media platform for digital marketing due to its wide reach, real-time engagement, and opportunities for customer interaction, but it also presents challenges like character limits and potential negative feedback. Businesses should strategically plan content, actively engage with audiences, and monitor feedback to maximize benefits. A balanced approach prioritizing handles with both high engagement and positive sentiment is recommended for optimal results.

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Project Twitter

Uploaded by

rekibahmed9127

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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➢ Based on the positive and negative tweet ratio how do you view Twitter as a social media platform

for digital marketing?

Ans- As a business analyst evaluating Twitter as a social media platform for digital marketing, it's
crucial to consider both the positive and negative aspects of the platform.

Positive Aspects:

1. Wide Reach and Audience Engagement: Twitter has a massive user base, allowing
businesses to reach a diverse audience. The platform's real-time nature also facilitates quick
engagement.

2. Hashtag Trends and Virality: Twitter is known for hashtag trends that can make content go
viral quickly. Savvy digital marketers can leverage these trends to increase visibility.

3. Customer Feedback and Interaction: The platform provides a direct channel for businesses
to interact with their customers. Real-time feedback and conversations can help build
stronger relationships.

4. Brand Visibility: With an active and engaged user base, Twitter offers businesses the
opportunity to enhance their brand visibility and awareness.

Negative Aspects:

1. Limited Character Count: The 280-character limit per tweet can be a challenge for conveying
detailed information. It requires businesses to be concise and creative in their messaging.

2. Information Overload: The sheer volume of tweets can lead to information overload, making
it challenging for businesses to stand out amid the noise.

3. Negative Feedback and Public Relations Issues: Negative comments and feedback can
quickly gain traction on Twitter, potentially causing public relations issues if not managed
effectively.

4. Algorithm Changes: Twitter's algorithm changes can impact the visibility of tweets, affecting
the reach of digital marketing efforts.

Recommendations:

1. Strategic Content Planning: Businesses should carefully plan their content to ensure it aligns
with their brand and resonates with their target audience within the character limit.

2. Active Engagement: Regularly engaging with the audience, responding to feedback, and
participating in relevant conversations can enhance brand perception.

3. Monitoring and Crisis Management: Implementing effective monitoring tools is crucial to

promptly address negative feedback and potential crises.

4. Ad Campaigns: Utilizing Twitter's advertising platform can help businesses overcome some
limitations and target specific audiences effectively.

In conclusion, Twitter can be a valuable platform for digital marketing, provided businesses navigate
its unique features and challenges strategically. The real-time nature, wide reach, and engagement
opportunities make it a powerful tool, but careful planning and management are essential to
maximize its benefits.
 Based on the analysis which kind of Twitter handle you would consider for your digital
marketing the ones with the highest replies on tweets or the ones having the highest
positive sentiment tweets