Date: 13.01.

2023

Recruitment Notification No. Admin/HR/10/2023

Applications are invited through email only from eligible candidates who aspire to join
Guidance for the following posts on a fixed term contract basis for three years on a
consolidated pay. Guidance is a 28 years old non-profit registered society and nodal
agency for investment promotion and single window facilitation of Government of Tamil
Nadu.

Guidance is undergoing a massive evolution in line with technological transformation in

the industry. Get real experience of various sectors such as aerospace, defence, renewable
energy, electric vehicles, industry 4.0 and the likes. Come and join an exciting team to get
hands on public policy experience in formulation and implementation!!

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 Approx. Consolidated Pay
Team Designation
(lakhs) range/Annum
Senior Manager/ Manager/Senior
Investment Promotion Up to 14.40 Lakhs/ Annum
Associate - IP
Work Lab Cell Senior Associate Up to 8.16 Lakhs/ Annum
Ease of Doing Business Senior Associate Up to 8.16 Lakhs/ Annum
External
Senior Manager/ Manager/Senior
Engagement/Country Up to 14.40 Lakhs/ Annum
Associate
Desk
Policy Senior Associate Up to 8.16 Lakhs/ Annum
AVP/Senior Manager/
Media & Communication Up to 22.80 Lakhs/ Annum
Manager/Senior Associate
HR & Admin Senior Associate-Typist Up to 8.16 Lakhs/ Annum

REQUIRED QUALIFICATIONS & EXPERIENCE

1. Senior Manager/ Manager/Senior Associate – Investment Promotion

Qualifications MBA from a reputed business school.

or MA/MSc in Economics from top-tier Economics Departments;
or M Tech/ME from top tier engineering college;
or Post Graduate degree in Finance, Law from a top tier institution
Preferred Experience 3 to 7 years of experience with top tier corporate house / consulting
firm / market research firm
Or strong experience in sales and marketing for industrial parks &
corridors / real estate service firms or similar
Or trade association/ chamber/Embassy/ Investment Promotion
Agency in the areas of investment promotion and facilitation,
regulatory framework, project management and execution or Ease
of Doing Business
i) Understanding of Key Sectors (Electronics, IT, ITeS,
Manufacturing, Automobile and Auto Ancillary, Aerospace and
Defence etc.)
ii) Experience in managing large projects for governments,
private sector, multilateral clients and industry associations
iii) Experience in managing projects for governments, private
sectors, multilateral clients and industry associations.
Broad Job a) Sector Analysis
Description i) Develop sector specific strategies to attract investment in
sectors/areas such as Defence, Renewable Energy, Food
Processing, Electronics, Industry 4.0
b) Investment promotion
i) Ensure execution of the investment strategy pertaining to the
sectors allocated to him/her.
ii) Organize and coordinate with stakeholders for meetings,
roadshow and presentations.
iii) Planning, coordinating and execute Mega summit event (end to
end management).
iv) Identify important domestic & international events on the

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 sectors for State participation and planning the
participation.
c) Investment Facilitation
i) Respond to investor queries / provide required information
ii) Coordinate Single Window activities
iii) Facilitate the new investors in the sector(s) – act as a
relationship manager for key investors.
) Interact with existing investors in the state on a regular basis
v) Coordination with SIPCOT and other agencies for identification
of land parcel for investors / undertaking site visit with the
investors
d) Coordination
i) To develop the Go-to-Investor marketing strategies for Guidance
Bureau in each focus sector and proactively market potential
projects to investors and facilitate their approval by the respective
authorities
ii) Establish relationships with the relevant stakeholders in the
Government and other promoting agencies and oversee project
management to ensure achievement of targets
iii) Coordinating with various departments of the state and central
government on a regular basis
iv) Coordination with Diplomatic Missions, Trade Bodies/Industrial
and sectoral chambers and associations on a regular basis.
v) Inbound & Outbound delegations – end to end coordination,
facilitations & follow ups.

2. Senior Associate – Work Labs

Qualifications Prefer post graduate candidate with specialization in humanities,

education management, public policy, economics, development
studies or MBA from top tier colleges.
Preferred Experience 3-5years of work experience in promotion and execution of
strategic alliances in academic or corporate institutions. Experience
in corporate/academia curriculum development, industry-
academia collaboration, talent development. Good understanding
of Tamil Nadu’s higher education and skills development network.
Broad Job i) Identify, engage and execute strategically aligned linkages
Description between higher education and industrial network in the state for
facilitating mutually beneficial tie-ups on recruitment, internships,
curriculum reform work and industry-supported skills development
programs in academic institutions.
ii) Work with govt., educational and industrial decision makers in
convening all the stakeholders to a single collaborative platform for
increasing employability of workforce in the state.
iii)Organize multi-disciplinary stakeholder engagement,
interventions and thinktanks between industry and academia to
identify common areas of interest in talent development in blue
collar and higher order (R&D) skills development.
iv)Support state govt. in organizing industrial job fairs, recruitment
and internships drives in Tier 2 and 3 districts.
v)Stakeholder management of high-profile clientele in industry and
academia network.

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3. Senior Associate – Ease of Doing Business

Qualifications Masters/PhD in Economics / Finance/ Statistics and Public Policy

from a top tier institution
Preferred Experience 3 to 5 years of relevant experience in economic and social data
management, and policy analysis/formulation
Broad Job Develop an understanding of the relevant business regulations/
Description compliances enforced by all the State Departments and suggest
improvements/recommendations on the same to enhance the ease
of doing business within the State.
i)Work as a part of the Ease of Doing Business team involved in
ensuring a smooth and conducive business ecosystem for
businesses in Tamil Nadu.
ii)Establish a robust relationship with all relevant state government
departments/ agencies.
iii)Conduct a detailed analysis of burdensome compliances existing
under various Acts/Rules.
iv)Handhold, guide and assist implementation agencies in reforms
implementation as and when required
v)Assist in engaging with various third-party vendors contracted
by Guidance for various tasks
vi)Represent the State of Tamil Nadu in various business forums
and stakeholder consultations
vii)Conduct a detailed analysis of good global practices to be
adopted by implementing agencies
viii)Contribute towards management of internal guidance projects
ix)Contribute towards thought leadership in the form of articles,
op-eds etc.
Other Skills i)Knowledge of statistical methods and concepts underlying
economic, financial, and economic indicators
ii)Expert at Microsoft Office (PowerPoint, Excel, Word)
iii)Relevant experience includes Regulatory and Legal reforms in
Government systems/ institutions Government/ Business Process
Reengineering or working closely with government departments in
implementing projects
iv)Conducting surveys on regulatory reforms - local and national
surveys on Business
v)Experience in managing projects for governments, private
sectors, multilateral clients and industry associations.
vi)Strong business communication & etiquette, networking skills,
and stakeholder management

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4. Senior Manager/ Manager/Senior Associate – External Engagement

Qualifications MBA or equivalent with Economics /Statistics / Commerce/

Finance/Computer Science/ Business Administration / Journalism /
Mass communications / Engineering / equivalent
Preferred Experience 3-5years of work experience in embassies/consulates/bilateral
multilateral agencies/ international trade association/
Embassy/Investment Promotion Agency in the areas of
international engagement, trade relations, investment promotion
and facilitation, and execution or Ease of Doing Business.
Broad Job i) To promote Tamil Nadu as an investment destination to the
Description global community by engaging with governments (national and
international), foreign missions and Indian missions abroad,
multilateral and bi-lateral agencies, development banks, trade
associations etc.
ii) To actively promote and facilitate trade and investment
delegations into Tamil Nadu from various global destinations.
iii) Researching the respective country or region thoroughly and
adapting strategies accordingly.
iv) Track and collate statistics on economic data of interest such as
FDI, employment, IIP, etc. between the two countries.
v) Manage every aspect of our new expansion and operations in
the respective country
vi) Network effectively with their local clients, associations,
consulate and develop strong professional relationships.
Other Skills i) Excellent PowerPoint skills. Must be able to express ideas
effectively in a clear and concise manner. Prior experience of
creating client presentations is strongly preferred.
ii) Excellent communication and interpersonal skills.
iii) Ability to perform under pressure and meet deadlines.
iv) Attention to detail.
v) Entrepreneurial attitude to handle challenging tasks, deal with
ambiguity and shoulder responsibility

5. Senior Associate - Policy

Qualifications Masters/PhD in Economics / Finance/ Statistics and Public Policy

from a top tier institution
Preferred Experience 3 to 5 years of relevant experience in economic and social data
management, and policy analysis/formulation
Broad Job i) Extensive primary and secondary research.
Description ii)Undertake qualitative and quantitative research
iii)Compilation and analysis of data to draw insights that can guide
project strategic directions.
iv)Writing reports, articles and making presentations with suitable
use of graphics.
v)Travel to meet with clients, experts and other stakeholders.
vi)Organizing conferences and workshops.
vii) Support with investment promotion and facilitation efforts.

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Other Skills i)Knowledge of statistical methods and concepts underlying
economic, financial, and economic indicators
ii)Knowledge of econometric and statistical analysis techniques and
principles and use of computer packages for the same such as
R/STATA/Python.
iii)Expert at Microsoft Office (PowerPoint, Excel, Word)
iv)Ability to interpret and communicate statistical information in a
clear and analytically rigorous manner.
v)Experience in drafting policy notes, policy briefs, whitepapers
etc.
vi)Strong analytical skills and exemplary writing skills
vii)Efficient time management skills, with an ability to deliver high
quality content to meet tight deadlines

6. AVP/Senior Manager/ Manager/Senior Associate – Media & Communication

Qualifications Post Graduate degree in communications, journalism, or related

field.
Preferred Experience 10+ years post qualification experience in a good digital marketing
agency/ MNC/ nodal agency/ reputed corporate house with a
demonstrable experience leading and managing SEO/SEM, email
campaigns, social media campaigns and/or digital advertising
campaigns
Broad Job i) Community Management, Content Marketing, Content Writing,
Description Social Media Marketing (SMM), and Web Analytics.
ii) Creating an effective editorial plan and publishing for the brand.
Guidance’s editorial requirements include basic SEO
understanding, content categorization, and structure, content
development, distribution, measurement and improvement
iii) Channel management of digital content hubs and all supporting
social channels including but not limited to email/newsletter
distribution. This person must understand the basic best practices
of the main social media channels, which content and approaches
work for Guidance
iv) Edit, proofread and improve content basis customer (internal
and external) feedback and post analyzing traffic response metrics
v) Formulating high-quality novel content, a combination of written
and visual content for each social media campaign, and map it with
the content and channel strategy
vi) Building a social media presence by maintaining a solid online
presence and improve the Alexa rankings of Guidance’s website,
drive traffic (in terms of followers and engagement) on all the
social media handles
vii) Monitoring the Guidance's brand on social media and
responding to the queries in a timely manner
viii) Managing our online communities to ensure respectful and
appropriate engagement
Other Skills i) Solid knowledge of website analytics tools
ii) Working knowledge of ad serving tools
iii) Experience in setting up and optimizing Google AdWords
campaigns
iv) Good writing/ editing skills, editorial mindset with an ability to
predict audience preferences
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7. Senior Associate - Typist

Qualifications Bachelor Degree in English / Tamil / Commerce / Finance/

Computer Science/ Business Administration / Journalism /
Mass communications equivalent
Preferred Experience 3-5 years of experience as a “Steno Typist” with good
typing skills in English and Tamil associated with corporate
firm, consulting firm, market research firm; reporting
directly to senior management.
Broad Job i) Reading, Writing and Editing copies of Government documents,
Description Letters and Internal notes.
ii) Ensuring translated texts conveys original meaning.
iii) Proofread translated texts for grammar, spelling and
punctuation accuracy (English to Tamil and vice versa)
iv) Follow up with internal team members and clients to
ensure translation meets their needs
v) Handling correspondence directed by Managing
Director & Executive Director
vi) Should be able to uphold a strict level of
confidentiality and sustain a level of professionalism
among staff and clientele

APPLICATION:

• The aspiring candidates may apply through email only in the format prescribed in
“Annexure - I” of this notification.
• The completed applications in pdf format shall be mailed to
[email protected].
• The subject of email shall be “Application for -------------------------------Name of
the Post-----------------------/ -----------------------------Name of the Candidate.”
• There is no registration / application fee.

RECRUITMENT PROCESS:
• The recruitment will be based on an examination and /or interview or both in
English in Chennai.
• The interview format will be communicated to the candidates through email. In
exceptional cases, interview alone can be done via video.

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 GENERAL INFORMATION:

• The post is on a fixed term contract for three years and it can be extended beyond
the three-year period at the sole discretion of GUIDANCE and will be reviewed every
year based on performance
• Only Indian Nationals are eligible to apply.
• All examinations and/or interviews at discretion of Guidance will be conducted in
English at Chennai.
• While appearing for the interview, the candidate should produce all the required
and valid original certificates/ documents prescribed below. In the absence of
original certificates/ documents, candidature of the candidate shall be cancelled.
Guidance takes no responsibility to receive/collect any
certificate/remittance/document sent separately.
• CERTIFICATE OF PHYSICAL FITNESS: Candidates selected for appointment to the
post will be required to produce a certificate of physical fitness from the Medical
Officer of rank as stipulated by Guidance.
• Correct and true information regarding arrest, convictions / debarment /
disqualification by any recruiting agency, criminal or any disciplinary proceedings
initiated or finalized, participated in agitation or any Political Organization,
candidature in election for parliament / State Legislature / Local Bodies, etc., if
any, should also be furnished to the Guidance at the time of application, i.e., the
details thereof. original of the judgement of Acquittals, order / or G. O. dropping
further action in Departmental proceedings or any document that may prove the
suitability of such candidates for a Government appointment in such cases must be
produced at the stage/time of certificate verification / interview.
• Applications containing wrong claims relating to basic qualification / eligibility age
/ category of reservation / educational qualification will be liable for rejection.
• Words of masculine gender in these instructions should wherever the context so
requires be taken to include everyone.

LIST OF ORIGINAL DOCUMENTS TO BE PRODUCED AT THE TIME OF INTERVIEW

(AS APPLICABLE)

• Printout of the valid interview Call Letter and application form

• Proof of date of birth (Birth Certificate issued by the competent Municipal
authorities or SSLC/X std. with DOB)

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 • Photo identity proof (with the photo of the candidate clearly visible) issued by the
competent authority viz., Aadhar Card/ Passport/ Electors Photo ID Card/ PAN Card
or Driving license. No other ID cards will be accepted.
• Mark-sheets & Certificate or 10th Std/HSC/Graduation or qualifying degree
examination etc.
• Candidates serving in Government/Quasi Govt. offices/Public Sector Undertakings
(including Nationalized Banks and Financial Institutions) are required to produce a
No Objection Certificate from their employer at the time of attending the interview.
• Experience certificate
• Any other relevant documents in support of eligibility or evidence of past work
(write ups / proposals etc.)

Note: Non submission of requisite certificate/ documents by the candidate at the time of interview
will debar his/her candidature from further participation in the recruitment process. Issuance of
offer of appointment lies solely at the discretion of Guidance and its decision will be final and
binding.

IDENTITY VERIFICATION:

• The candidate’s identity will be verified with respect to his/her details on the call
letter, in the attendance list and requisite documents submitted.
• If identity of the candidate is in doubt, the candidate may not be allowed to appear
for the examination/interview. In case of candidates who have changed their name,
they will be allowed only if they produce original Gazette notification/their original
marriage certificate / affidavit in original.
• Candidates must note that the name as appearing on the call letter (provided
during the process of registration) should match the name as appearing on the
photo identity proof. Female candidates who have changed first/last/middle name
post marriage must take special note of this. If there is any mismatch between the
names indicated in the Call Letter and Photo Identity Proof, the candidate will not
be allowed to appear for the examination.

OTHER INSTRUCTIONS:

• Before applying for the post, the candidate should ensure that he/she fulfils the
eligibility and other norms mentioned in this notification. Candidates are therefore
advised to carefully read this notification and follow all the instructions given.
• A candidate’s admission to the examination/ interview and subsequent processes is
strictly provisional. The mere fact that the call letter(s)/provisional allotment has

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 been issued to the candidate does not imply that his/her candidature has been finally
cleared by the Guidance. Guidance would be free to reject any application, at any
stage of the process, cancel the candidature of the candidate in case it is detected
as any stage that a candidate does not fulfill the eligibility norms and/or that he/she
has furnished any incorrect/false/ information/ certificate / documents or has
suppressed any material fact(s). If candidature of any candidate is rejected for any
reason according to the terms and conditions of this notification, no further
representation in this regard will be entertained. If any of these shortcoming(s)
is/are detected after appointment in Guidance, his/her services are liable to be
summarily terminated.
• Decision of Guidance in all matters regarding eligibility of the candidate, the stages
at which such scrutiny of eligibility is to be undertaken, qualifications and other
eligibility norms, the documents to be produced for the purpose of conduct of
examination, interview, verification etc. and any other matter relating to
Recruitment Process will be final and binding on the candidate. No correspondence
and personal enquires shall be entertained by Guidance in this behalf.
• Not more than one application should be submitted by the candidate. In case of
multiple applications only the latest valid (submitted) application will be retained.
• Any dispute arising out of the notification including the recruitment process shall be
subject to the sole jurisdiction of the Courts situated in Chennai.
• Any canvassing or creating influence for undue advantage shall lead to
disqualification from the Recruitment Process.
• Any request for change of address, details mentioned in the submitted application
will not be entertained subsequently.
• A candidate should ensure that the signatures appended by him /her in all the places
viz. in his /her call letter, attendance sheet, etc. and in all correspondence with the
Guidance in future should be identical and there should be no variation of any kind.
• A recent recognizable photograph MUST be uploaded by the candidate in the online
application and the candidate should ensure that copies of the same are retained for
use at various stages of the process. Failure to produce the same photograph at
various stages of the process or doubt about identity at any stage could lead to
disqualification.
• Candidates will have to appear for the examination/ interview at their own expense.
• Appointment of selected candidates is subject to his/her being declared medically fit
and as per other requirements of Guidance as mentioned in this notification and
subject to service and conduct rules of Guidance, as decided by the Governing Body.

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 • Guidance reserves the right to reschedule/ change (cancel/modify/add) any of the
criteria, conduct of the examination/interview/method of selection and provisional
allotment etc.
• Intimations will be sent to the applicants by SMS or email only to the primary mobile
number or email respectively mentioned in the application form submitted by the
candidates. Hence, the applicant shall enter valid and functional mobile number and
email ID.
• Appropriate action against the candidates found guilty of misconduct/ use of unfair
means will be taken as per the norms of the Guidance.
• Guidance shall not be responsible if the information /intimation do not reach
candidates in case of change in the mobile number, technical fault or otherwise,
beyond the control of the Guidance and the candidates are advised to keep a close
watch on our authorized website for latest updates, till the recruitment process gets
completed.
• Guidance reserves the right to alter the Designation/ Pay range based on the skillset
of the candidates.

ANNOUNCEMENTS:

• All further announcements/details pertaining to this process will only be published

in the authorized website www.investingintamilnadu.com from time to time.
• The above post, corresponding job description and number of vacancies are subject
to change from time to time depending upon the evolving need of the organization.
So, you are advised to keep visiting the website for current vacancies and position.

Date: 13.01.2023 MD & CEO,

Place: Chennai - 600018 GUIDANCE

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 Annexure I

Recruitment Notification: Admin/HR/10/2023

For Office Use Only
Date of Receipt:
Application for the post of:
Application Number:
Details
Full Name
Gender

Date of Birth

Age

Nationality
Primary Mobile number

Alternate Mobile number

Primary E-mail

Current Address

Permanent Address

Education Qualifications

% of
marks Board / State /
Qualification Year of Graduation Institution
or University Country
GPA

Undergraduate
Degree

Post Graduate
Degree

Others

Other Skills / Certifications

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 Awards

Speak
Languages known Read

Write
Work Experience
Name of the Organization Designation From To Annual Remuneration INR

References (Minimum three)

Name / Designation / Company

Extra-curricular activities

Notice Period in current organization

If offered the position, your earliest start date

(Mandatory response)

Expected Compensation for the position (Mandatory

response)

Willingness to relocate to Chennai (Yes/No)

(Mandatory response)

Recent passport size color photograph Signature of the applicant

Date:

Note: It is mandatory to attach the latest resume with the filled Annexure.

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