0 3723 LinkedIn Guides #LinkedIn Content 13 SEP 2024

16 SEP 2024
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How to Write Great LinkedIn Articles + Examples and Expert Insights

Table of Contents
LinkedIn is designed to help you build your brand and share your expertise on the platform.

Unlike other social networks, LinkedIn allows you to create not only posts but also more extensive text an
graphic articles.

Learn how to make the most of writing articles on LinkedIn. Become an expert in 5 minutes!

1. What Are LinkedIn Articles? LinkedIn Articles vs. Posts

Articles can serve as a full-fledged blog, which you can later transform into a newsletter hosted directly o
LinkedIn profile. This means that your articles remain within LinkedIn, and readers can subscribe to your
newsletter, helping you achieve broader goals with your content.

When people visit your profile, they can find your articles in the “Activity” section, making it easy for them
access your work. You can also feature specific articles in the “Featured” section of your profile for great
visibility.

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 Articles appear as another form of social activity.

Below are the main differences between LinkedIn articles and posts:

Format and Features: Articles on LinkedIn resemble full-length blog posts with formatting options, but witho
need for coding or using external resources. Posts, on the other hand, are shorter and don’t offer the same
formatting flexibility.
Character Limit: Articles allow you to exceed the 3,000-character limit imposed on posts, enabling you to ex
topics in greater depth.

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Experts and influencers actively use this content format to communicate with their audience, repurpose p
and YouTube videos, share real experiences, and often turn a series of articles into a newsletter within Lin

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LinkedIn Collaborative Articles – LinkedIn AI articles
You might have noticed while browsing your LinkedIn feed that some of your connections have become
moderators for collaborative articles, where they share their insights.

This activity is beneficial because it’s visible to all their contacts. When you click on “View more answers
can read the entire article.

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 Clicking this button will show you full answers and the entire article text.

Although these articles start as AI-generated content, real LinkedIn users contribute their opinions and
perspectives on each point. This collaborative approach allows others to learn from real experts and appl
tips and tricks, making the content more relevant and up-to-date than some static material found elsew
online.

Overview of LinkedIn collaborative articles.

How these articles work and their potential benefits

Not every LinkedIn member has the opportunity to contribute to collaborative articles. If you have a new p
with no skills or work experience, you might not have this feature available.

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LinkedIn uses machine learning to identify trusted users based on their skills, allowing them to contribute
these articles. If LinkedIn invites you to add your thoughts to specific articles, it’s because your skills mat
topic.

Contributing actively to these articles can help you earn a “Top Contributor” badge, which is awarded for
days. This badge differs from the blue “Top Voice” badge but still adds credibility to your profile.

Sounds perfect, right?

However, some users have expressed skepticism about this badge. We’ll explore why these articles are v
skeptically by some members in the article.

Criticism of LinkedIn collaborative articles

While LinkedIn has seen significant engagement growth, critics argue that the content quality often falls s
describing it as “AI word salad” or “low-quality” and “pointless.” This tension between producing large vo
content and maintaining meaningful, high-quality insights is a key concern.

This creates a problematic feedback loop where AI-generated content is used to train more AI models,
potentially degrading quality over time.

LinkedIn encourages participation with badges like “Community Top Voice,” motivating some users to con
regularly, often with the help of AI tools. This gamification has produced mixed results – some view the b
as meaningless, especially when earned through minimal effort, while others see them as a valuable w
build credibility on the platform.

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How to find and make collaborative articles on LinkedIn
You can find the full list of collaborative article topics at the provided link.

If you have the LinkedIn feature enabled and receive an invitation, you can contribute to these articles.

However, if this feature isn’t available to you, it’s essential to enhance your profile first. Pay special attent
your skills section. You should also utilize the “Services Provided” section and thoroughly complete the w
experience section, detailing your responsibilities and achievements.

LinkedIn Pulse Articles

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LinkedIn Pulse is an affiliate page owned by LinkedIn. Its purpose is to aggregate all the articles and news
published by users, acting as a hub for this content. When you publish an article, it will appear on this pla
Currently, Pulse functions as an app that can be downloaded.

By publishing articles, your content can show up in the notifications of users who have downloaded the P
to stay updated on specific industries or topics.

However, when you click the download link for the Pulse app from the official feed, it redirects you to dow
the main LinkedIn app, which now includes these articles and news features.

LinkedIn Pulse is an affiliate page of LinkedIn.

2. Writing Articles – LinkedIn Articles best practices

After reviewing many articles, we found that writing articles specifically for LinkedIn’s feed has its own un
features. We’ll explore these below.

6 Practical Tips From Experts on How to Write Articles for LinkedIn

#1 Reuse Blog Content the Easiest Way
You don’t always need to rack your brain for a topic to start writing. If you already have digital products, y
adapt them for LinkedIn’s feed. This could be a YouTube video or your podcast. This practice often helps
your reach by converting content into text for LinkedIn.

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#2 Personal Experience
Based on what’s being published by top users and influencers, personal experience is key.

Influential figures often attend events or exhibitions that not everyone can access… This content become
valuable because they share their unique experiences.

Top influencers’ articles often start with a personal experience and are written in the first person.

You can use this strategy by sharing your daily professional experiences. If you were invited to an event o
conference, or spoke at a meeting, write an article about it. Readers will resonate with your insights.

#3 Main Images with Your Photo

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 Examples of main image designs featuring your photo.

Main image is an important aspect of writing articles. Users often use their personal photos for the design

You can create multiple images using an AI generator. Including your photo in the article header emphas
the content is personally authored by you, not just copied from another source. It shows that you have cr
and shared expert opinions.

#4 Include CTA Blocks at the End of the Article

Before writing, consider what you want to achieve with your content.

You might aim for a commercial goal, such as promoting an additional product like a book. You can add a
leading to your website.

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 Example of using promotional sections in a LinkedIn article.

This way, the article becomes a business card that can attract new clients. Influencers often use blocks a
end of their articles for cross-promotion of books or event tickets.

#5 Compelling Structure
Ensure your article is well-structured. It should start with an introduction to the topic, followed by a discu
its implications, and end with solutions and a call to action. Avoid treating it like a simple post that could f
social media feed; structure it like a classic article.

#6 Share Content You Consume

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 Example of a newsletter description for those sharing repurposed content.

You can dedicate your posts to sharing the content you consume and offering your perspective on it.

You don’t always need to showcase your own achievements. Sometimes, well-structured content from oth
be valuable to your audience.

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How to post articles on LinkedIn

The platform and posting features are incredibly straightforward.

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You won’t need to learn any code or have any specialized knowledge in content publishing. The interface
intuitive and user-friendly that when you simply paste text from your main document, you’ll just need to
the formatting.

All images from the original article will be transferred, and you can also add captions to images, insert va
media files, or even embed codes.

When publishing, you’ll find a tab for managing your article. In this tab, you can create drafts, duplicate a
as drafts, and access all drafts. You can also create newsletters from this menu.

You can insert videos, images, and links. Drafts can be created and scheduled in advance, and you can s
specific dates for delayed posting.

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How to delete articles on LinkedIn
Deleting an article on LinkedIn is just as easy as publishing it. Simply open the post, click on the three do
menu, and select “Delete article and post.” Confirm the action, and the article will be permanently remove

You can delete an article from the post menu

What is a LinkedIn Newsletter and how do you make one?

LinkedIn Newsletters are a feature that allows users to regularly send out curated content to your subscri
directly through LinkedIn.

Many influencers and content creators use newsletters to share insights, top-performing articles, and upd
with their audience. Subscribing to relevant newsletters or following influencers can help you discover po
articles and stay informed about industry trends.

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 A newsletter can become your expert calling card.

If you plan to make creating LinkedIn articles a frequent practice, setting up a LinkedIn newsletter can be
valuable strategy. It helps establish a closer connection with your audience and allows you to regularly re
them of your expertise, share your experiences, or provide updates on client work.

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 When you post your first article in a newsletter, your audience will receive an invite to subscribe.

Your connections and followers will receive an invitation to subscribe when you publish your first edition/

Access the LinkedIn Publishing Tool: Go to your LinkedIn homepage and click on the “Write article” butto
on the “Manage” button, then choose “Create newsletter.”

Add a compelling title and description. Choose how often you will post. Set a newsletter cover image

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3. LinkedIn article examples 2024
This showcase of well-written LinkedIn articles will help you to master your writings.

5 Examples of LinkedIn Articles 2024

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#1 Richard Branson’s Article
Ask Richard: How Can We Ensure Technology Innovation Makes a Difference?

This article, written by one of LinkedIn’s top influencers, has garnered over 3,000 likes and 750 comment
shares. Branson provides practical advice on managing technology, such as setting social media limits an
tech breaks. He references Dr. Sean Gallagher’s research on hybrid work and generative AI to add expert
The conversational tone, combined with light humor, makes the article engaging.

The article’s tone is conversational and includes light humor, such as the anecdote about struggling to tur
lights in a high-tech hotel room.

Key Takeaways:

Use personal photos to create a more engaging article.

Address pressing questions from your audience, as Branson does.
Incorporate expert opinions to enhance credibility.

#2 Arianna Huffington’s Article

Why Quiet Quitting Is Not the Solution to Our Burnout Crisis

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This article by Arianna Huffington, a prominent LinkedIn and CEO influencer, provides a powerful example
personal and professional insight.

Huffington shares her own burnout experience from 2007, adding authenticity to her argument. She highli
importance of rejecting hustle culture while cautioning against disengagement and lack of purpose. The a
concludes with a compelling call to action for younger readers to redefine work culture.

Key Takeaways:

Use personal experiences to add authenticity and connect emotionally with readers.
Balance critique with constructive advice.
End with a strong call to action to inspire change.

The article ends with a strong call to action, urging readers, especially younger generations, not to settle
burnout or quiet quitting. Huffington encourages them to seize the “once-in-a-generation opportunity” to
work culture.

#3 Tony Robbins’ Article

Going from To-Do List to Designing Your Life

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Tony Robbins’ article offers a solid example of motivational and practical writing. Robbins provides clear,
actionable steps to help readers design their lives, including setting goals and understanding their signific

He supports his advice with quotes from influential figures and research, adding credibility. The article us
empowering language and practical examples, like RPM blocks, to guide readers in managing various asp
their lives.

Key Takeaways:

Break down advice into actionable steps.

Support points with quotes and research for credibility. Robbins integrates quotes from influential figures lik
David Thoreau and references research (e.g., Asana’s 2023 Anatomy of Work Global Index).

Robbins uses strong, motivational language throughout the article, such as “designing your life,” “concen
of power,” and “massive action plan.”

#4 Inspirational Article by Melinda Gates

What Billie Jean King and Megan Rapinoe Taught Me About Courage

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This article combines personal reflection, inspirational storytelling, and current social issues. It features a
stories from Billie Jean King and Megan Rapinoe, illustrating their courage and impact.

Key Takeaways:

Call to Action: The article invites readers to watch the “Moments That Make Us” series on YouTube, encoura
further engagement with the topic.
Multimedia Integration: The link to a video series enhances the content, appealing to diverse learning styles
keeping the audience engaged.

#5 Informative Article by Dev Raj Saini

LinkedIn’s AI Features: A Game Changer for Recruiters and Job Seekers

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This article effectively highlights the benefits of LinkedIn’s AI features for both recruiters and job seekers

Key Takeaways:

Subheadings: Clear sections like “The Power of AI in Recruitment” and “AI-Driven Benefits for Job Seekers”
readers easily navigate the content.
Practical Insights: Provides actionable advice on using AI to improve hiring processes and job searches.
Clarity: The language is straightforward, making complex AI concepts accessible to a broad audience.

All in all… Are LinkedIn articles worth it?

The value of LinkedIn articles, particularly collaborative ones, is a subject of ongoing debate. Some users
express skepticism, arguing that these articles often lack originality and depth, with many being AI-gener
content. There’s also concern that LinkedIn might be using valuable expert opinions to train its AI, raising
questions about the authenticity and purpose of these contributions.

Reddit discussion on LinkedIn collaborative articles

The Verge article on LinkedIn’s AI content
Google Doc with more insights

On the other hand, some users see great potential in LinkedIn articles, especially collaborative ones, for q
boosting visibility and establishing themselves as experts. They claim that with just 30 minutes of effort,
significant recognition on the platform can be achieved.

Given these contrasting views, it’s important to consider the pros and cons carefully before you start to w
articles on LinkedIn.

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Benefits of LinkedIn articles
1. Ease of Posting: If you’ve always wanted to start a blog, LinkedIn could be the perfect platform. You likely a
have an audience there, which can be your first readers.
2. Wide Reach: Unlike starting a blog on a website, where SEO is crucial for visibility, LinkedIn offers a built-in
community. Users frequently check the platform and receive notifications about new articles, making it easie
reach a broader audience quickly.
3. Built-In Newsletter Feature: Instead of using an external service, you can create a newsletter directly on Lin
You can even include links to your products or external sources, and your readers, who already know you, a
likely to trust you compared to an unfamiliar email list.
4. Trackable Analytics: LinkedIn provides basic analytics for each article, showing how many users have viewe
engagement metrics. This is useful even for beginners to understand the performance of their articles.
5. SEO Benefits: LinkedIn articles can be indexed by Google, which is a huge advantage. LinkedIn is a trusted d
so your articles, especially those related to LinkedIn features or promotion strategies, can rank well in Goog
results without the need for paid traffic.
6. Collaborative Article Badges: Participating in collaborative articles gives you a badge for 60 days, making y
profile more attractive in searches and showcasing your active engagement on the platform.

In conclusion, while there are valid concerns about the originality and purpose of LinkedIn articles, espec
collaborative ones, the platform offers several benefits that make them worth considering. Whether you w
expand your reach, engage with your audience, or boost your SEO, LinkedIn articles can be a valuable too
content strategy.

3.1
Article Rating

About the author

Margarita Servar
Margarita is a Content Manager and author at the Linked Helper blog, dedicated to providing pract
and useful material. She conducts research and tests automation tools, drawing on practical
experiences and interviews with LinkedIn marketing experts.

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