Test Review Report

Printed on: 2/3/2025

Test Name: AMA PCM Marketing Management Practice Exam

Your Score 52.00%

Question 1 of 25
The best place in a SWOT analysis for a wristwatch manufacturer to identify the presence of competitive
substitute products is _____.

external opportunities
external threats

internal opportunities
internal strengths
internal weaknesses
Note: correct answer is displayed in bold

Result:
Correct

Question 2 of 25
Internal forces such as _____ affect consumer choices.

age and attitude

culture and education

Result:
Correct

Question 3 of 25
The triple bottom line metric is used for measuring the financial results of the company, but does not take
into account equity, economic or environmental considerations

True

False
Note: correct answer is displayed in bold

Result:
 Test Review Report
Printed on: 2/3/2025

Incorrect

Question 4 of 25
Engaging in ethical business practices generally has little impact on marketing strategy and
implementation

True

False
Note: correct answer is displayed in bold

Result:
Incorrect

Question 5 of 25
_____ is promotion through the use of digital technologies such as desktops, laptops, tablets, and
smartphones that does not involve a salesperson.

Digital and Social Media Marketing

Advertising
Sales Promotion
Public Relations (PR)
Personal Selling
Note: correct answer is displayed in bold

Result:
Correct

Question 6 of 25
Centrum Vitamin’s offer to buy a bottle of 100 and get an extra mini-bottle of 20 free is an example of
using _____ as a sales promotion approach.

product placements
premiums

loyalty programs
point-of-purchase materials
multiple-purchase offers
Note: correct answer is displayed in bold

Result:
Incorrect

Question 7 of 25
 Test Review Report
Printed on: 2/3/2025

A virtual organization is otherwise known as a _____ organization.

flat
boundaryless
bureaucratic
tall
network

Note: correct answer is displayed in bold

Result:
Correct

Question 8 of 25
When Claire purchased her new cell phone, she was offered an opportunity to purchase a car charger
and a cover together at a reduced price. The cell phone provider was using a _____ strategy.

product line pricing

reference pricing
prestige pricing
Note: correct answer is displayed in bold

Result:
Correct

Question 9 of 25
Brand Electronics' marketing manager would like to know about the typical consumer who purchases
handheld computers. He begins by searching online and in databases for this information, but soon
discovers that a product is too new for the sources to be of help. In this instance he will need _____ data
to solve his research problem.

secondary
governmental
experimental

primary
subjective
Note: correct answer is displayed in bold

Result:
Incorrect
 Test Review Report
Printed on: 2/3/2025

Question 10 of 25
Super-Mart decides to create its own brand of personal care products. It enters into an agreement with a
large manufacturer of this type of product to supply Super-Mart with the products that will carry its newly
formed brand's name. This is an example of _____ branding.

family
store
stand-alone
co-

national
Note: correct answer is displayed in bold

Result:
Incorrect

Question 11 of 25
Late majority are product followers who are price-sensitive and risk-averse.

True
False

Note: correct answer is displayed in bold

Result:
Incorrect

Question 12 of 25
Data on consumer spending per capita or industrial purchasing trends would be identified in the _____
section of a global market research report.

economic

cultural, societal
business environment
political, legal
history, geography
Note: correct answer is displayed in bold

Result:
Correct

Question 13 of 25
Although the Internet has reshaped the way businesses and consumers interact, it has not been
successful in B2B customer interfaces.
 Test Review Report
Printed on: 2/3/2025

True

False
Note: correct answer is displayed in bold

Result:
Incorrect

Question 14 of 25
Informing and educating the target audience about the product's benefits and features is part of the
communication strategy in the _____ phase of the product life cycle.

introduction

growth
maturity
decline
regression
Note: correct answer is displayed in bold

Result:
Correct

Question 15 of 25
Everything else being equal, _____ segmentation might lead a firm to offer its products based on some
anticipated future payoff from the consumer.

income

occupational
educational
lifestyle
gender
Note: correct answer is displayed in bold

Result:
Incorrect

Question 16 of 25
The _____ of performance and consumption of services heightens the role of human service providers in
a customer's experience.

inseparability
intangibility
variability
 Test Review Report
Printed on: 2/3/2025

perishability
tangibility
Note: correct answer is displayed in bold

Result:
Incorrect

Question 17 of 25
Of the five dimensions of service quality, empathy means considering things from a service provider’s
point of view.

True

False
Note: correct answer is displayed in bold

Result:
Incorrect

Question 18 of 25
What clearly distinguishes your product from those of the competition is ________.

orientation
differentiation

organization
relationships
development
Note: correct answer is displayed in bold

Result:
Correct

Question 19 of 25
Strategic fit means there is a good match of a target market to the firm’s culture and resource
capabilities.

True

False
Note: correct answer is displayed in bold

Result:
Correct
 Test Review Report
Printed on: 2/3/2025

Question 20 of 25
One of the biggest challenges marketing managers face in social media marketing is measuring their
social media campaign’s value.

True

False
Note: correct answer is displayed in bold

Result:
Correct

Question 21 of 25
An approach using ________ analytics utilizes data to make predictions about future marketing
outcomes of interest.

descriptive
predictive

prescriptive
diagnostic
determinant
Note: correct answer is displayed in bold

Result:
Correct

Question 22 of 25
What is one of the four elements of the process cycle for customer relationship management?

customer interaction
customer loyalty
customer satisfaction
customer support

customer profitability
Note: correct answer is displayed in bold

Result:
Incorrect

Question 23 of 25
Vertical price-fixing ensures everybody in the channel is satisfied with their 'cut' of the profits, but the
profit boost is achieved by increased prices to consumers.

True
 Test Review Report
Printed on: 2/3/2025

False
Note: correct answer is displayed in bold

Result:
Correct

Question 24 of 25
Causal research is useful for identifying characteristics of a target market or determining how customers
use a product.

True
False

Note: correct answer is displayed in bold

Result:
Correct

Question 25 of 25
The business market purchase decision process is triggered when someone inside or outside the
company identifies a need.

True
False

Note: correct answer is displayed in bold

Result:
Incorrect