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Hero Motocorp unveils new brand identity post its split

with Honda
After splitting with Honda, the new Hero Motocorp logo was launched at a star-studded event in London.
It was attended by celebrity musicians, actors and sports personalities such as Akon, A R Rahman,
Shahrukh Khan, Anushka Shankar, Boris Becker and David Coulthard, to name a few.

On the new identity, Charles Wright, managing director, Wolff Olins told afaqs!, 'Hero has become an
iconic brand in India. The task we had at hand was to build on the image of an Indian company going
international'. It took over 3-4 months for Wolff Olins to create a new brand identity for Hero. 'The
colour red in the logo depicts continuity and change. It also depicts confidence. There is an 'H' formed in
the logo. The angular formation of 'H' symbolises that Hero is no longer dependent on foreign expertise
for its brands. It will be focussing on its own engineering capablities. ' The position that Hero Motocorp
will strive to acquire out of this new identity is 'Catapult'-a motorcycle can penetrate into your minds and
transform lives.

Product in the Marketing mix of Hero Motocorp

The key focus of Hero Motocorp has been on introducing robust and steady products with the use of
high technology and vivid and visionary imagination. The foresight to realize the aspirations of the
customers and to anticipate the megatrends is a remarkable experience.

Marketing mix of Hero Motocorp

Although Hero Honda group has been associated with many scooters and motorcycles like the Karizma,
Splendor Pro, Hunk, Glamour, Passion Pro and Glamour F1, the company under its name Hero Motocorp
launched its first bike called Hero Impulse in November 2011. The next year saw some very new
products that had better mileage and drive ability along with improved power. These new models were
Ignitor, for the younger generation and Maestro, promoted as a masculine scooter.

In the year 2013, the company updated fifteen products. These were Glamour FI, Karizma R, Glamour,
Passion Xpro, ZMR, Passion Pro, Hero Motocorp Super Splendor, HF Deluxe ECO, Splendor iSmart,
Pleasure, Xtreme and Splendor Pro. It introduced the technology of Engine Immobilizer in Extreme and
the integrated system of braking in Pleasure.

In the year 2014, Hero Motocorp added some new products in its kitty like the Xtreme Sports, Splendor
Pro Classic and new and better models of Pleasure, Maestro, Karizma R and ZMR. Later the company also
updated Splendor Pro and Passion Pro.
 HMC’s New Logo and Tagline
Hero MotoCorp’s new logo and tagline was revealed in London at the time of unveiling its global identity.
We had posted the image of the logo in the previous write up but still here is a clear image of the logo
and we will also tell you about the tagline.

The earlier tagline of Hero Honda was ‘Dhak Dhak Go’ and with the name change to Hero MotoCorp,
the new one is now ‘Hum Main Hai Hero’ which just means ‘There is a Hero in Every one of us’. There is
also a theme song or a music, which is composed by A.R.Rehman. The company has really shed out a
lot of money to prove itself as a separate company following Honda’s exit.

The new brand, according to Mr Pawan Munjal, Managing Director and CEO, Hero MotoCorp,
epitomises and symbolizes continuity and change. According to Business Line, ‘The new logo stands for
the new face of India – that youthful energy and ‘can do’ spirit’. “It is in true sense the Indian catapult,
which signals that while it is deeply rooted in Indian values, it is also poised to go for global expansion –
a Leap of faith,” he said.

Hero had worked with Wolff Olins which is a part of the Omnicom group, to work on the new brand
identity and had also engaged Law & Kenneth as a creative partner to give shape to the communication
for launching and establishing the new brand.

Also mentioned is the fact that the company’s exports to new markets will be under the Hero name,
while those to the existing markets of Sri Lanka, Bangladesh and Columbia will continue to be under the
Hero Honda brand.

Brand Identity
1.Reliability
Hero Splendor Classic Initial Reliability Report
Hero has introduced the Splendor Classic, a 100cc bike that looks like a caf racer. Now, this idea didnt go
that well into me until I saw the bike. It does look stylish and made several heads turn around. When the
bike first, a lot of people came to me to know more about it. I was astonished as I havent been ever
asked so much even about a sports car that we have reviewed. The Splendor Classic is a concept thought
over by a genius and I know understand the popularity of the bike.

This is a bike that has changed how people look at 100cc bikes. Its styling gets full marks as always makes
heads turn around. The Splendor Classic has just come in and like the styling and the touches it has got.
For the size and the price tag, it is worth each and every buck. Just it isnt very practical as it is a single
seater. We have ridden the bike previous and we think this is ideal for city riding.

The Spendor Classic has a 97cc single-cylinder engine, which is Heros oldest and most frugal motor. This
engine hasnt received any changes and the strongest point of it are its drivability (without having to
change gears that often) and its mileage. It is too early to speak on the mileage as we have hardly ridden
the bike. The Splendor Classic has sufficient power to ride in the city and this is ideal for riding in busy
lanes. I have ridden the bike only for 40 kilometres so far, but I like it. I do not ride small bikes, but these
are very easy to ride in conjusted traffic.

The Splendor Classic is the same Splendor beneath the skin. I havent ridden it much, but one can feel
there isnt much of difference between the two. This is the highest selling bike in the country and a tweak
in the styling has been helpful. In our next report, we will tell you how has the bike performed in the city,
its mileage and its reliability too.

2.Constant mileage
Hero motorcorp is the one of most trustable company of india it bike are commonly famous for it better
mileage it is the one of the favorite bike company on the indians.

Mileage of it bike are:-

Hero Splendor Plus Mileage 70 Kmpl

Hero Passion Pro Mileage 84 Kmpl

Hero HF Deluxe Mileage 83 Kmpl

Hero HF Deluxe i3s Mileage 88.5 Kmpl

Hero Glamour 125 Mileage 60 Kmpl

Hero Super Splendor Mileage 60 Kmpl

Hero Passion Pro i3S Mileage 84 Kmpl

Hero Maestro Edge Mileage 65 Kmpl

Hero Duet Mileage 63.8 Kmpl

Hero Pleasure Mileage 63 Kmpl

3.Comfort riding
If comfort is of prime importance in this tight budget, you should go for hero bikes.These bikes are really
comfortable bike. In case you want more comfort, you can always upgrade your seats and fill more
cousins in it. The pillion seat on the bike really needs some cousining.The comfort will increase after
break-in of the engine i.e. after 1500 kilometres on the odometer. You must maintain the bike well so
that it remains comfortable for its entire lifetime.

If you are more of a highway tourer, your first choice should be a second hand Hero Honda karizma r (the
old model which is not into production anymore) which is a boon for people suffering from back pain.

4.Reasonable price
Hero bikes price starts at Rs. 39,470 for the cheapest bike HF Dawn and goes up to Rs. 1.11 lakh for the
top model Hero Karizma ZMR. Hero offers 19 new bike models in India. Splendor Plus (Rs. 50,050), HF
Deluxe (Rs. 39,900) and Super Splendor (Rs. 57,200) are among the popular bikes from Hero. In the year
2018/2019, Hero is going to launch 5 new models in India. Select a Hero bike to know the latest offers in
your city, prices, variants, specifications, pictures, mileage and reviews.

Hero Bikes Price List in India

Hero Splendor Plus

Rs. 50,050

Hero HF Deluxe

Rs. 39,900

Hero Super Splendor

Rs. 57,200

Hero Passion Pro

Rs. 52,775

Hero Glamour
Rs. 60,500

Hero Passion Pro 110

Rs. 54,300

Hero Pleasure

Rs. 44,900

Hero Maestro Edge

Rs. 50,900

Hero Xtreme 200R

Rs. 89,900 Onwards

Hero Destini 125

Rs. 54,650 Onwards

Hero Splendor PRO

Rs. 49,598 Onwards

Hero Duet

Rs. 47,250 Onwards

Hero Passion XPro

Rs. 55,400 Onwards

Hero Splendor ismart 110

Rs. 55,837 Onwards

Hero Karizma ZMR

Rs. 1.11 lakh

Hero Xtreme Sports

Rs. 80,100

Hero Achiever

Rs. 66,800

Hero HF Dawn

Rs. 39,470

Hero HF Deluxe Eco

Rs. 39,900
Hero XF3R

Rs. 1.85 lakh

Hero Maestro Edge 125

Rs. 51,000

Hero XPulse 200

Rs. 1.10 lakh

Hero Super Splendor iSmart

Rs. 51,650

Hero Dare

Rs. 56,000

HERO MOTOCORP SHOWCASES STRONG PRODUCT

STRATEGY FOR PREMIUM MOTORCYCLES & SCOOTERS
DEBUTS IN 125CC SCOOTER SEGMENT WITH ‘MAESTRO EDGE 125’ &

‘DUET 125’
 Stylish, Technology-driven and Performance-oriented

 Revolutionary & efficient ‘i3S Technology’ – First Time ever in scooter segment

“Continuing with Our strong belief in innovation, we are developing new technologies and solutions

that match consumer aspirations in future. Our inherent capabilities in frugal engineering, aligned

with a youthful approach will surely excite and engage our global customers going forward.

We have enhanced focus this year on two rapidly-growing segments – the premium motorcycles

and scooters. Aligned with this strategy, we have showcased two new scooters and a dual-purpose

motorcycle at auto expo, to be launched in Fy 2018. Both these – the 125cc scooters and 200cc

adventure motorcycle - are new segments at Hero MotoCorp and come with superior technology,

world class engineering; and therefore, I’m confident of further expanding our market leadership

with these new launches. ”

Pawan Munjal

Chairman, Managing Director & Chief Executive Officer,

Hero MotoCorp Ltd.

Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, today reiterated its

commitment to innovation and engineering excellence with the unveiling of an exciting new range

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of products at the Auto Expo – The Motor Show 2018. The fresh product range has been developed

to cater to a global customer profile.

Four months after showcasing the XPulse as a concept in Milan, Hero MotoCorp has brought the

production ready 200cc adventure motorcycle - XPulse into the market. With this the Company

has further strengthened its aim to aggressively gain market share in the higher engine capacity

segments. India’s first 200cc adventure bike, the XPulse is Hero’s second new offering in the

premium segment, after the Xtreme 200R that was unveiled just a week ago.

Hero MotoCorp has also reiterated its focus on the scooter segment by foraying into the fastgrowing

125cc segment with two new products – Maestro Edge 125 & Duet 125.

All products have been designed and developed by Hero MotoCorp’s in-house R&D team, based

at the Hero Centre of Innovation and Technology (CIT) in Jaipur. The new scooter range – Maestro

Edge 125 & Duet 125 – will be introduced in the market by the second quarter of FY ’19, while

the on/off road bike XPulse will be launched ahead of the festive season to delight the thrillseekers

in India.

Markus Braunsperger, Chief Technology Officer, Hero MotoCorp Ltd., said, “The XPulse, and

the Maestro Edge 125 and Duet 125 scooters have been developed totally indigenously at the CIT.

The XPulse will re-shape the duel-purpose/ on/off road bike segment with an exciting mix of

performance and usability. Our scooter portfolio has been steadily improving and with the addition

of the two new scooters, we have further improved our offerings to the customers. These are the first

and only scooters in India that feature a start-stop system, based on Hero’s revolutionary i3S

technology. Further by delivering seven major products in different segments in past 48 days, we

have shown our in-house R&D capabilities and commitment.”

Malo Le Masson – Head of Global Product Planning, Hero MotoCorp Ltd., said, “Our focus for

this year is clearly the premium motorcycle and the scooter segment. We began this year by unveiling

the Xtreme 200R and now we are expanding our Premium portfolio with the XPulse. There was a
clear gap in the on-off category, the usage was there but no relevant offer. The XPulse will address

the growing trend of adventure riding in India and in Global markets. On the other side, our 125cc

scooters will grasp the shift happening towards higher capacity segments in scooters, enabling us to

cover 99% of the scooter segment.”

With this, Hero MotoCorp has unveiled as many as seven new products in less than two

months, starting with the launch of the new Passion PRO, Passion XPRO and Super Splendor on

December 21st last year. The Company has followed that up with the unveiling of the Xtreme 200R

on January 30th and the three new launches here at the Auto Expo today.

INDIA’S FIRST 200CC ADVENTURE MOTORCYCLE – THE XPULSE

Showcasing Hero’s aggressive expansion plans for the premium segment, the new 200cc

adventure bike, XPulse was unveiled at the Auto Expo today. The dynamic, dual-purpose and

technologically-advanced bike, XPulse is targeted at young and thrill-seeking riding enthusiasts

who seek a comfortable and capable riding companion for leisure as well as adventure excursions.

The XPulse offers performance and power with superior handling. The new 200cc Fuel Injection

Engine delivers 18.4 PS Power and 17.1 Nm Torque for a real-world performance. First-inclass

‘Turn-by-Turn Navigation’, Full-LED Headlamps, protective wind-shield, Luggage rack,

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Knuckle Guards, enable limitless journey, while ABS tuned for on/off road usage offers added

control and safety in all conditions.

The High Tensile Steel Diamond Frame offers greater strength and agility. The Aluminium skid

plate, 21" Front wheel and 18" Rear wheel with dual purpose tyres, 220 mm ground clearance,

Mono shock with 10 Step adjustable Gas Charged rear Suspension (170 mm Wheel Travel) and

Telescopic Front suspension (190 mm Stroke) provides strength to take on any terrain. The Upswept

Exhaust offers impressive water wading capacity.

THE NEW MAESTRO EDGE 125 – AGGRESSIVELY STYLED SCOOTER

Having already gained customer-traction with significant volumes coming from its wellestablished

scooter brands in 110cc segment, Hero MotoCorp has now entered the 125cc scooter

segment.

Designed for today’s young and smart generation, the new ‘Maestro Edge 125’- offers ‘classabove’
performance, style and technology. The scooter exudes premiumness, thanks to its

enhanced sporty & sleeker design. The new scooter boasts of several features for optimal

convenience and safety.

The new Maestro Edge 125 draws its power from a new 125cc Energy Boost Engine, producing

power output of 8.7 bhp @6750 and maximum torque of 10.2 Nm @5000 rpm. The scooter also

brings Hero’s intuitive i3S (Idle-stop-start system) to the scooter segment, a first, for enhanced

efficiency. The scooter offers superior road safety with Integrated Braking System and Front Disk

Brake (optional feature).

The boldly styled scooter comes packed with a host of design elements including Diamond-cut

cast wheels, sharp Front Cover & Apron, sleek Rear Cowl, signature LED tail-lamp and Frost

winkers.

Keeping the convenience of customers at its core, the scooter offers features like external fuel

filling, remote key opening, mobile charging port and boot lamp. In addition, the scooter offers a

slew of safety and utility features, such as, Digital-Analog meter, side stand indicator and service

due reminder.

Adding to the style quotient is the all Matt color palette – Matt Techno Blue, Matt Red, Matt Brown

and Matt Vernier Grey. The Maestro Edge 125 is available in both Drum and Disc variants.

THE NEW DUET 125 – ELEGANT & BOLD SCOOTER

The new Duet 125 is a perfect family commuter with added emphasis on premium styling, power

and technology.

The metal body Scooter comes packed with a host of modern and bold features, such as Side Stand

Indicator, Service Reminder, Pass Switch, External Fuel Filling, Boot Lamp and Mobile Charge etc.

The new premium Chrome Chest, Signature Tail Lamp & Winkers, new bold chrome strips, new

body color mirrors and dual tone seat cover add to the enhanced styling of the scooter.

The Duet 125 draws its power from a new 125cc Energy Boost Engine, producing power output

of 8.7 bhp @ 6750 and maximum torque of 10.2 Nm @5000 rpm. The scooter also brings Hero’s

intuitive i3S (Idle-stop-start system) to the scooter segment for enhanced efficiency. The scooter

offers superior road safety with Integrated Braking System.

The four exciting color schemes – Noble Red, Chestnut Bronze, Panther Black and Pearl Silver
white - add to the premium appeal of the scooter. The Duet 125 is available with Drum brakes.

Sales promotion of hero motorcorp