Information Transfer in SCM
Information Transfer in SCM
Abstract
The paper deals with integration of supply chains and specifically concentrates on the importance
of distribution of information among various companies in the chain. It summarizes the most im-
portant concepts of supply chain management. Both technological changes and organizational
improvements are essential for effective integration of supply chains. Therefore the paper shows
how business process modelling can be used to analyze the existing processes and help in renova-
tion and integration of those processes, with a special emphasis on an inter-organizational level. It
is shown on a practical example, how sharing and strategic utilization of information in a supply
chain can radically improve execution of vital business processes and help integrate processes in
different companies. That leads to shorter cycle times, lower costs and inventory levels and better
quality for the final customer.
Keywords: supply chain management, information sharing, business process renovation, business
process modelling, integration.
Introduction
In the modern world the main focus of competition is not only between different companies but
also between supply chains. As the satisfaction of the final customer is of utmost importance for
the successfulness of the whole chain, effective management of those processes is crucial.
Many new technological solutions and organizational concepts have developed in recent years,
however, only a few companies are using them strategically in a supply chain to achieve full
competitive advantage, while many others are developing and implementing inappropriate e-
business solutions (Cox, Chicksand & Ireland, 2001). Practical experience has shown that the root
cause for this is not technological problems, but is connected with organizational and process as-
pects (Jaklic, Groznik & Kovacic, 2003).
Therefore the main idea of this paper is to show that full strategic advantages can be realized, es-
pecially if the two items below are considered, while e-business and IT solutions alone can bring
certain improvements in the overall business performance,:
1. business process modelling is a prerequisite for business process management (BPM) and
renovation (BPR),
Material published as part of this journal, either on-line or in print, 2. successful operation of a sup-
is copyrighted by Informing Science. Permission to make digital or ply chain is only possible with
paper copy of part or all of these works for personal or classroom
use is granted without fee provided that the copies are not made or effective BPM.
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It is permissible to abstract these works so long as credit is given. and BPR are possible, none of them is
To copy in all other cases or to republish or to post on a server or feasible without prior detailed knowl-
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lisher at [email protected] edge about an internal and external
Information Transfer in Supply Chain Management
business process. Models of business processes play an important role in different phases of busi-
ness process (re)design regardless of the methodology used (Desel & Erwin, 2000).
Business process management should not only be applied locally but also at the supply-chain
level. Many of the changes are directly or indirectly connected with the flow and utilization of
information, where e-business and Internet play a vital role as an enabler of cheap, quick and effi-
cient transfer of information. Successful utilization of information, however, is dependent on effi-
cient business processes as shown in the remainder of this paper.
The structure of this paper is as follows: the next chapter analyses the main concepts and chal-
lenges of SCM. Special attention is paid to the importance of information sharing and measure-
ment of SC successfulness. Then the role of business process modelling in effective SCM is ana-
lyzed. Finally, the theoretical findings are shown with an example of possible business process
renovation and integration in a two-tier supply chain. The benefits of those changes are shown
with AS-IS (current version) and TO-BE models (improved version) of procurement process.
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Trkman, Indihar Stemberger, & Jaklic
A detailed review of other SCM-related problems can be found in (Holweg & Bicheno, 2002).
E-business can be defined as the term covering both e-commerce (buying and selling online) and
the restructuring of business processes to make the best use of digital technologies (eEurope2005,
2005).
Internet and e-business offer many possibilities for effective information sharing that enable
seamless flow of transactions in the supply chain. They can also facilitate relationships by their
ability to transfer information (Wagner, Fillis, & Johansson 2003). Newly developed relationships
can drastically change the underlying business processes and different new approaches are emerg-
ing, such as vendor managed inventory (VMI), computerized point-of-sale (POS) systems, mate-
rial requirements planning (MRP), manufacturing resource planning (MRP II) etc. (see Turban,
McLean, & Wetherbe, 2004 for more details).
However it should be noted that information technology alone is not a panacea for all SC prob-
lems. Even more: the most often quoted problems of online purchasing are not related to technol-
ogy but rather to logistic and supply chain problems (Hoek, 2001). This is even truer for tradi-
tional companies that are usually even less prepared for new e-commerce related challenges.
The efficiency of supply chains can generally be improved by e.g. reducing the number of manu-
facturing stages, reducing lead-times, working interactively rather than independently between
stages, and speeding up the information flow (Persson & Olhager, 2002). It was shown that elec-
tronic data interchange (EDI) could reduce swings in inventory and safety stock levels. The simu-
lation results showed that (among other improvements) the standard deviation of the stock level
was reduced from 749 to 272 tons, leading to 400,000 $ annual savings (Owens & Levary, 2002).
Once again: only the implementation of new technology without changes in company’s operation
will realize only part of all possible benefits. The continuation of the paper therefore mainly deals
with changes in business processes that have improved the flow of information as one of the main
consequences. That leads to reduction of lead times and better collaboration between participating
companies.
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Information Transfer in Supply Chain Management
Sharing of information can obviously be a problematic issue as the companies in a supply chain
may not be prepared to share their production data, lead times, specially when those companies
are independent of each other (Terzi & Cavalieri, 2004). Indeed, the lack of trust between busi-
ness partners is one of the main hindrances to collaboration in the supply chain context (Barrat,
2004; Ireland & Bruce, 2000).
The main contribution of this paper is to show how business process modelling (specifically proc-
ess maps) can be used in order to develop such business process models that will lead to im-
provements in sharing the information and integration of processes. Appropriate business proc-
esses are a prerequisite for the strategic utilization of information (otherwise sharing of informa-
tion can only lead to an overload of information without much benefits for anyone involved).
Business modelling techniques are of great help to get fully acquainted with the processes in
question and to improve them.
Obviously the implementation of those concepts and possible benefits of integration of a supply
chain is similar in various industrial and service branches. Although the exact possibilities vary
from industry to industry (see e.g. (Baer & Davis, 2001) for auto industry or (Persson & Olhager,
2002) for telecommunications), the main business process integration concepts, presented in the
continuation of the paper, can be applied with minor modifications regardless of the industry in
question.
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Trkman, Indihar Stemberger, & Jaklic
tion for cooperation (and measurements) is mutuality of benefit, rewards and risk sharing together
with the exchange of information with each other (Barrat & Oliveira, 2001; Stank, Crum &
Arango, 1999).
Additionally, the performance measures should be integrated across different departments and all
companies in the supply chain (Barrat, 2004; Lengnick-Hall, 1996). Otherwise the concentrated
effort towards the realization of those goals is not possible.
Ideal performance measures would both facilitate the improvements and enable the measurements
of achieved results. A common approach to predicting and measuring the effects of SCM is the
use of simulations (see Bosilj-Vuksic, Indihar Stemberger, Jaklic, & Kovacic, 2002 for an exam-
ple of simulating the effect of business process renovation and Terzi & Cavalieri, 2004 for a co-
herent review of literature about this topic).
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Information Transfer in Supply Chain Management
provement in work processes and outputs over an open-ended period of time (Davenport & Beers,
1995). Several researchers (Tenner & DeToro, 1997) suggest that using CPI techniques dramati-
cally increases competitive advantage. Furthermore, it is particularly suggested that TQM should
be integrated with BPR (Al-Mashari & Zairi, 1999).
In the 90s, BPR focused on internal benefits such as cost reduction, the downsizing of a company
and operational efficiency, which are more tactical than strategically focused. Nowadays, e-
business renovation (BR) strategies focus on the processes between business partners and the ap-
plications supporting these processes. These strategies are designed to address different types of
processes with the emphasis on different aspects (Kalakota & Robinson, 2001; Phipps, 2000):
customer relationship management, supply chain management, selling-chain management, and
enterprise resource planning. Recent BR research papers demonstrate the critical role of informa-
tion technology in business process restructuring (Arora & Kumar, 2000; Grant, 2002).
Process Maps
The modelling technique used in our example was process maps. Process maps are commonly
used by many organizations, especially for business process modelling and analysis. They repre-
sent the standard modelling and analysis method for enterprise engineering and support particular
reengineering activities such as simulation modelling. One of the major advantages of Process
Maps is that little training is required for people to create and evaluate the process models (Chen,
1999). Another major advantage of this technique is that it helps identify the crossing of organiza-
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Trkman, Indihar Stemberger, & Jaklic
tional boundaries, as it shows which company and which organizational unit is responsible for
each activity.
A Process Map technique provides a method of communicating information about activities that
happen during the operation of a process, i.e. it shows how a group of people or an organization
gets a particular task done. Modelling elements are connected with links, which describe the proc-
ess flow. Figure 1 shows the modelling elements of the Process Map technique.
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Information Transfer in Supply Chain Management
Process maps used by iGrafx Process provide a graphical interface to a behavioural modelling
system, which requires no knowledge of a programming language; even unskilled people in busi-
ness process modelling can easily understand and use this technique (Bosilj-Vuksic et al., 2002).
While having own systems and processes in order is undoubtedly a prerequisite for successful
implementation of SCM Concepts (Feller, 2000), we mostly concentrate on the possible use of
process maps for a better explanation of inter-organizational integration of business processes
(more about renovation of processes within one company can be found in (Bosilj-Vuksic et al.,
2002).
The business processes across the whole supply chain have to be simplified and standardized
across the whole supply chain in order to realize all possible benefits (McGuffog & Wadsley,
1999).
Case Study
The main concepts of business process reengineering in the SCM context can be illustrated by the
following case study. The goal of the case study is to show the practical implementation of most
important concepts explained in the previous sections, especially business process management
and importance of information sharing.
This case study includes two participating companies – the retailer (e. g. a large grocery store)
and the supplier (that supplies the needed product). The processes are deliberately simplified in
order to emphasize the most important aspects (more detailed modelling can be used if needed –
see Bosilj-Vuksic et al, 2002 as an example). However studying alternative SC designs does not
require such detailed planning as manufacturing system optimization (Persson & Olhager, 2002).
The presented models can easily be extended with the inclusion of additional companies or proc-
esses and analyzed with the same methodology.
As can be seen from figure 2 and 3 the AS-IS model consists of two separate processes – the pro-
curement process at the retailer's and the order-fulfilment process at the supplier's. While both
processes are certainly interconnected (e.g. the activity No. 12 in the retailer model is a direct
consequence of activity No. 15 in the supplier model) and some exchange of information between
those two processes exist, it is evident from those two models that:
• there are several unnecessary delays in the process (for example the process at the
supplier's can only start after the end of activity No. 4 at the retailer's),
• relevant information is not readily available and several delays and unnecessary activi-
ties are needed as a consequence. The typical example is that the retailer has to wait
for the supplier to confirm the order. This is a consequence of limited information (the
retailer is unaware of current supply capabilities of its partner) and leads to severe de-
lays in the process, especially if the supplier cannot fulfil the order as reconciliation is
then needed,
• quick and flexible responses to changes in end customer’s demand are either not pos-
sible or very costly. This is due to long cycles (from identification to fulfilment of the
need), higher inventory levels and insufficient information about customer needs and
changes in these needs at all levels in the supply chain,
• one company has no possibility to influence the processes of the other one, although
they are mutually dependent on each other,
• it is hard to measure cycle times and costs of the supply chain as a whole, but only at
each single company
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Trkman, Indihar Stemberger, & Jaklic
The usual solution to these problems is obviously the increase in stock levels that leads to well-
known problems (Thomas, 1980) and additional increase in costs.
3 6
2 Preparing 4 5
1 Identify a Sending PO Waiting for PO No
Start purchase
need to supplier acknowledgement acknowledged?
order (PO)
Yes
18
Reconciliation
Retailer - 8
Accepting 9
Inbound 7 17
Waiting for delivery No
Logistics Agreement? Reconciliation
delivery (quality and
quantity)
Yes
10
Signing delivery
note, filling in
acceptance slip
14
Retailer - 13 Creating and
11 12 Confirming transmitting 15
Finance, Waiting for Accepting Booking 16
Accountig invoice for payment End
invoice invoice (automatic)
payment orders
3 4
2 Checking No 20
1 Accepting Delivery
Start delivery Reconciliation
order possible 13 14 15
possibility
Accepting Collecting
Preparing and
signed signed
Yes sending invoice
delivery note delivery notes
Supplier - 5
Sales Confirming
6 delivery
Sending the
order to 19
outbound Reconciliation
logistic
Supplier -
Yes
Outboun 11
7 8 9 Accepting 12
d Waiting for Preparing Preparing 10 No
Logistics delivery
products, deli products delivery Delivering Agreement?
(quality and
very due .. for delivery note
quantity)
Supplier -
Finance, 16 17
Waiting for 18
Accountig Booking End
payment
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Information Transfer in Supply Chain Management
Therefore the current processes have to be renovated in order to achieve greater efficiency. The
renovated systems are then strongly supported with effective use of information technology as
shown in the continuation.
Based on the process maturity model (Lockamy & McCormack, 2004) the AS-IS model at both
companies can be classified at the second level of the 5-level scale (Defined; all processes are
documented, as shown on figures 2 and 3 above. However, no real integration or information
sharing exist between the companies). The TO-BE model is on the 4th level (Integrated), because
all cooperation between both companies is taken to the process level. Both organizational struc-
tures and jobs are based on processes.
The transformation to the 5th level (Extended) is not immediately possible as deep mutual trust is
a prerequisite, although the investment in site-specific assets can increase mutual trust between
parties (see e. g. Handfield & Bechtel (2002) for both literature review and further research on the
impact of mutual trust on cycle times and supply chain effectiveness as a whole).
Supplier - S
Identifying Delivering
ales Start
a need confirmation
Supplier - O
Reconciliation
utbound
Waiting for Preparing Preparing
Logistics
products, deli products delivery Delivering
very due ... for delivery note
Accepting No
delivery Agreement?
(quality and
Retailer - In quantity)
bound Yes
Logistics
Signing
delivery note
End
Retailer - Fi
Confirming Creating and
nance, Accepting Booking
invoice for transmiting
Accountig invoice (automatic)
payment payment
orders
The TO-BE model (Figure 4) shows the integration of both processes into one process that spans
across various departments of both companies. The main changes enabling this integration are:
- long-term contracts and e-business connections are established between the retailer and
the supplier – long-term partnership is definitely a prerequisite for the necessary invest-
ment in business renovation and new solutions, as these investments can be quite costly
and the return period can be considerably longer than the usual length of short or me-
dium-term commercial contracts,
568
Trkman, Indihar Stemberger, & Jaklic
- an integrated SCM system is introduced supporting the entire process and is available to
all involved departments at the supplier's and retailer's side,
- vendor-managed inventory (VMI) (similar approaches are sometimes described as co-
managed inventory (CMI), distribution requirements planning (DRP), and continuous or
efficient replenishment planning (CRP/ERP) (McGuffog & Wadsley, 1999)) is intro-
duced in the process. The supplier has full information about the inventory state and fu-
ture needs of the retailer and is therefore in charge of timely deliveries,
- consequently the starting point of the integrated process is different and is in the sup-
plier's company. The supplier identifies the procurement need and starts the process of
fulfilling it,
- the integration of the processes also enables the supplier to better plan its processes,
avoid bottlenecks in production and reduce safety stocks as the information of future de-
mand is more readily available. Consequently the supplier also realizes considerable
benefits,
- the final solution is an integrated supply-chain management system that supports the en-
tire process and is available to all involved departments at the supplier's and the retailer's
side.
Those changes lead to the radically improved process with considerable benefits for all involved
companies and improve the added value for the final customer and consequently also the com-
petitiveness of the supply chain as the whole. They also considerably reduce the lack of informa-
tion and enable much better coordination.
Other possible improvements on a more tactical/operational level can be (these are the changes
that are more technologically than process-oriented and can also bring some benefits to all com-
panies involved):
- automatic performance of some activities (such as preparing invoice, delivery note or
booking), that can also reduce costs, times and number of mistakes,
- providing electronic delivery tracking that further enhances available information to all
companies in the supply chain – information is available more timely and in a cheaper
way, quicker response to changes or unforeseen problems are possible,
- introduction of e-payment system that considerably reduces the time and effort needed
for billing.
While the TO-BE process enables shorter cycle-time and lower costs of transactions, it also
means the reduction in inventory levels (safety stock) for both (all) companies in the supply chain
without increasing the danger of stock-outs. Because many activities were eliminated from the
process and others were considerably shortened, the amount of employees´ work is considerably
reduced, allowing them to focus on other more strategic or value-adding activities.
Beside these advantages on the operational/tactical level, some strategic advantages can also be
realized. Quicker identification and response to long-term changes in demand patterns, improved
customer service, better and quicker response to unexpected events and also introduction of new
products or services are much easier in the new model.
Once again it has to be emphasized that the main cause for those improvements is not the imple-
mentation of e-business itself, but rather renovation and integration of business processes that can
be enabled by e-business solutions.
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Information Transfer in Supply Chain Management
Conclusion
The paper shows, how sharing of information, enabled by e-business applications, can radically
improve business processes and consequently the performance both of a single company and sup-
ply chain as a whole. Business process modelling can be used as a tool for both analyzing and
planning future developments.
The findings were illustrated with a two-tier supply chain study. The renovated TO-BE model
enables a quicker, more efficient and better execution of one business process that is crucial for
the successfulness of both companies.
It should not be forgotten that even an excellent TO-BE model is not the final stage in supply
chain development, but that all companies have to be constantly alert and react proactively to
changes in the business environment with constant improvements.
The main focus of further research will be the use of simulation techniques to facilitate and meas-
ure changes and improvements in quality, cost, lead-times and resource utilization more pre-
cisely.
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Biographies
Peter Trkman, M. Sc. is an assistant lecturer for Information Man-
agement at the Faculty of Economics, University of Ljubljana, Slove-
nia. He has (co)authored several journal and conference papers about
operations research, specially the cutting stock problem, theoretical
and practical considerations of computer literacy education, strategic
use of IT and web pages, economics of telecommunications, business
models for e-commerce and related topics. He also participated in
various domestic and international research projects on those topics.
He is a founding member of Informing Science Institute and program
committee member for INSITE international conferences.
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