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3 C'S

Content writing involves creating, editing, and publishing digital content to engage audiences, with purposes such as building brand awareness and improving search engine rankings. It encompasses various types including blog writing, SEO writing, and social media writing, each serving distinct functions. Content marketing complements this by using relevant media to attract and retain audiences, enhancing brand visibility and expertise.

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15 views23 pages

3 C'S

Content writing involves creating, editing, and publishing digital content to engage audiences, with purposes such as building brand awareness and improving search engine rankings. It encompasses various types including blog writing, SEO writing, and social media writing, each serving distinct functions. Content marketing complements this by using relevant media to attract and retain audiences, enhancing brand visibility and expertise.

Uploaded by

Athena Magistrate
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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3 C’S

Content Writing, Content Marketing and Copy


Writing
• What is content writing?
• Give examples of digital platforms.
• What is the purpose of content writing?

????????????
Content Writing

Content writing is the process of writing,


editing, and publishing content in a digital
format to engage your target audience.

That content can include blog posts, video or


podcast scripts, ebooks or whitepapers, press
releases, product category descriptions, or
social media ... and more.

The goal of content writing is to inform,


educate, or persuade readers.
It can be used for a variety of purposes, including:

• Building brand awareness


• Increasing website traffic
• Generating leads
• Improving search engine rankings
(position a particular Web page holds in the
results for a specific query)
• Establishing credibility
• Long-form content types include blog articles,
reviews, case studies, ebooks and guides.

• Short-form content types include website


copywriting, sales copywriting, UX copywriting,
social media posts, and emails

A UX copywriter specializes in writing copy


with user experience (UX) at the forefront of
their mind. Their main goal is to craft the very
words that guide end users to successfully
complete a desired action
7 types of content writing
1. Blog Writing

• A useful resource of information.


• Its purpose is to educate your audience on a
particular topic.
• You can start your own blog or work for other
bloggers
2. Ghost Writing
2. Ghost Writing

• Writing without credit.


• You write for other people or organizations.
• You receive no credit for it, but you receive
money.
• It may include writing blog posts, ebooks,
speeches, etc.
3.SEO (Search Engine Optimization) Writing

• SEO writers write unique content and add


keywords throughout the content.
• Includes writing SEO-optimized blog posts, web
pages, and product descriptions.
4. Technical Writing

A technical writer converts complex topics into


easy and digestible ones so that everyone can
understand them easily.
He prepares technical reports and writes about
technical products
5. Web Content Writing

• A web content writer provides information


about any product or service through different
web pages.

• It contains the home page, service page, about


us page, etc.
6: Business Writing

Business content writing is used for marketing


purposes. A business writer produces business-
relevant information. He crafts press releases,
financial, and economic reports.
7: Social Media Writing

The type of content writing used on social


platforms to build brand awareness.

• A social media writer produces unique and


creative content for social media.
• It should be engaging to grab the reader's
attention in a saturated world.
• Apart from these we also have

Ebooks and white papers


Case studies
User manuals and documentation
UX writing
Comparison and versus pages
Reviews and testimonials
Newsletters and email campaigns

FIND OUT!
Content Marketing
A marketing strategy used to attract, engage,
and retain an audience by creating and sharing
relevant articles, videos, podcasts, and other
media. This approach establishes expertise,
promotes brand awareness, and keeps your
business top of mind when it's time to buy what
you sell.
The activity or occupation of writing the text of
advertisements or publicity material.

The process of writing business material that


generates results, whether that’s website traffic,
leads, sales, or another KPI.
THANK YOU!

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