ML Assignment 4
ML Assignment 4
1. Improves Decision-Making:
K-Means clustering allows businesses to make data-driven decisions
by identifying distinct groups of customers. By understanding the
unique characteristics of each segment, companies can tailor their
marketing strategies, develop targeted promotions, and allocate
resources more efficiently. This focused approach enhances the impact
of marketing efforts and improves overall business performance.
2. Reduces Complexity:
The K-Means algorithm simplifies large, complex datasets by grouping
similar customers into clusters. This reduction in complexity facilitates
easier analysis and interpretation of customer data, enabling marketers
to uncover patterns and trends that may not be apparent in the raw
data. As a result, businesses can gain valuable insights into customer
behavior and preferences, leading to more informed strategic
decisions.
Part 2: Challenges and Alternatives
For demonstration purposes, here are some example code snippets and
visualizations that could be included in your assignment. These
examples are based on a synthetic dataset for customer segmentation.
Example Data Preparation
code
import numpy as np
import pandas as pd
import matplotlib.pyplot as plt
import seaborn as sns
from sklearn.cluster import KMeans
from sklearn.preprocessing import StandardScaler