COLOURS GRAPHIC DESIGN CIRCLE

SONIA | [email protected] | +91 7899004208

INDEX
MEET THE MENTOR

INTRODUCTION & TERMINOLOGIES

COLOUR SYSTEMS

COLOUR HARMONY

COLOUR PSYCHOLOGY

CONTRAST & BALANCE

APPLICATION OF COLOUR IN DESIGN

MEET THE

MENTOR
SONIA
DESIGNER | EMPATH | MENTOR

M.Des, 2nd year, Jamia Millia Islamia

Graphic Design • Design Research • User Experience

Design • Branding & Packaging Design • Service Design •
Product Design • Interior Design
INTRODUCTIO
N AND TERMINOLOGIES
INTRODUCTIO

WHAT IS
COLOUR?
N
 Color is one of the fundamentals that design is built of.
INTRODUCTION

It can be a powerful tool and vital for the compelling

visual perception.
WHAT IS COLOUR?

Color has a significant impact on our minds.

It changes the way we feel about an object within a
few seconds as well as makes people react and even
take certain actions.
INTRODUCTION
COLOUR TERMINOLOGIES

HUE
INTRODUCTION
COLOUR TERMINOLOGIES

HUE
TINT

TONE
SHADE
INTRODUCTION
COLOUR TERMINOLOGIES

HUE
HUE
+
WHITE
=
TINT

TONE
SHADE
INTRODUCTION
HUE + WHITE = TINT
HUE
COLOUR TERMINOLOGIES

HUE + BLACK = SHADE

TONE
INTRODUCTION
HUE + WHITE = TINT
HUE
COLOUR TERMINOLOGIES

HUE + BLACK = SHADE

HUE + GREY = TONE

 VALUE
INTRODUCTION
HUE + WHITE = TINT

HUE
COLOUR TERMINOLOGIES

HUE + BLACK = SHADE

TINT

INTENSITY
TON
E SHADE

HUE + GREY = TONE

 VALUE Value is a property telling how light or dark a color is. The
characteristic is defined by the level of whiteness. The more
INTRODUCTION
white has been added to a hue, the higher value it receives.
COLOUR TERMINOLOGIES

CHROMATICITY Chroma, or chromaticity, shows the purity of a hue. Colors

with high chroma usually look bold and vivid.

SATURATION Saturation is about how a color looks under different lighting

conditions. Saturation describes how bold or pale color is
according to its look in the daylight and weak light.
COLOUR

SYSTEM S
 TYPES OF COLOUR MODELS

RYB
SYSTEMS

RGB CMYK
ADDITIVE SUBTRACTIVE
 The Pantone Color System is a
standardized color matching system,
which is widely used around the world.
PANTONE COLOUR SYSTEM

It was devised to help printers and

designers to specify and control colors for
printing projects.
SYSTEMS

● Color Interpretation

● Multiple Materials

● Multiple Suppliers

● Multiple Production Runs

https://www.pantone.com/
SYSTEMS
RYB/PRANG COLOUR SYSTEM
SYSTEMS
RYB/PRANG COLOUR SYSTEM
SYSTEMS
RYB/PRANG COLOUR SYSTEM
 PRIMARY:
RYB/PRANG COLOUR SYSTEM ● Yellow
● Red
● Blue
SECONDARY:
● Orange
● Violet
SYSTEMS

● Green
TERTIARY:
● Primary-Secondary
● Yellow-Orange, Red-Orange,
Red-Violet, Blue-Violet,
Blue-Green, Yellow-Green
SYSTEMS
IMPORTANT HEX CODES
COLOUR

THEORY
 A color scheme is a combination of colors that work
well together visually.
THEORY
INTRODUCTION

● Creates a unified aesthetic and appeal to the viewer

● Evokes emotions
● Conveys a design message on both visual and psychological levels
● Applications: graphic design, interior design, fashion, arts, etc.
 A monochromatic color scheme
uses all variations of a single hue. It
comprises shades, tones, and tints
created by mixing in black, gray, or
MONOCHROMATIC COLOUR

white colors into a base hue.

Despite the lack of contrast in
monochromatic color schemes,
creatives can experiment with hue
intensity to find the best match for
THEORY

their designs.

RELATED
 An analogous color scheme
consists of one base color and two
colors that lie next to it on the color
wheel. Analogous color schemes
are easy to create; however, if
you’re striving for a harmonious
ANALOGOUS COLOUR

look, use either warm or cool hues in

your palettes. Since all colors fall in
line with one another in an
THEORY

analogous palette, consider

whether the contrast level is
sufficient for your design when
selecting colors.

RELATED
 A complementary color scheme is
made up of colors opposite to one
another on the color wheel. Usually,
there are only two colors in the
COMPLEMENTARY COLOUR

palette that are highly contrasting.

They can be eye-catching but, at
the same time, too intense for the
viewer. Therefore, when employed in
a design, a complementary palette
THEORY

is expanded with shades, tones, and

tints of main colors. It allows a
designer to create graphics that are
captivating, but more pleasing to
the eye.

CONTRAST
 A split complementary color
scheme is a three-color
SPLIT COMPLEMENTARY COLOUR combination consisting of one base
color and two complementary
colors positioned opposite a base
hue on the color wheel. The best
way to use a split complementary
palette in design is to utilize a base
color as the primary color and
THEORY

complementary colors for accents.

By employing a split
complementary color scheme,
creatives can add more complexity
to their designs.

CONTRAST
 Double complementary scheme
comprises two complementary
pairs of colors that form a rectangle
on the color wheel. If you mix all the
DOUBLE COMPLEMENTARY

hues in a tetradic palette equally,

your design may look unbalanced.
For the best results, use one color as
your primary color and the other
three as accents.
THEORY
COLOUR

CONTRAST
 A triadic color scheme is a
combination of three colors that are
equally spaced on the color wheel,
forming a triangle. Triadic palettes
are rich in color and allow visual
artists to create contrasting, yet
harmonious designs. The main trick
is to balance composition with the
TRIADIC COLOUR

help of color hierarchy – let one

THEORY

shade dominate and use the other

two as accents.

CONTRAST
 Tetradic scheme, a.k.a square color
scheme, this scheme comprises
two complementary pairs of colors
that form a square on the color
wheel. If you mix all the hues in a
tetradic palette equally, your design
may look unbalanced. For the best
results, use one color as your
TETRADIC COLOUR

primary color and the other three as

THEORY

accents.

CONTRAST
 ACROMATIC COLOUR
THEORY

An achromatic color scheme contains no hues

and uses only neutral colors, such as black, white,
and gray. Achromatic color schemes are visually
appealing and can make your design look clean
and simple.
THEORY
WARM & COOL COLOUR
….
THEORY
WARM & COOL COLOUR
….
INDEX - Day 02
MEET THE MENTOR

INTRODUCTION & TERMINOLOGIES

COLOUR SYSTEMS

COLOUR HARMONY

COLOUR PSYCHOLOGY

CONTRAST & BALANCE

APPLICATION OF COLOUR IN DESIGN

PSYCHOLOG
COLOUR

Y
What emotion does
it evoke?
 Love

Passion
Danger

What emotion does

it evoke?
Anger Action

Lust
What emotion does
it evoke?
 Optimistic

Rejuvenating
Uplifting

What emotion does

it evoke?
Superficia l Spontaneous

Impatient
What emotion does
it evoke?
 Optimistic

Happy
Creativ
e

What emotion does

it evoke?
Perfectionist Fear

Communicative
What emotion does
it evoke?
 Nature

Prosperit
Calm y

What emotion does

it evoke?
Jealous Growth

Greedy
What emotion does
it evoke?
 Sincere

Trust &
Calm Reliabilit
y

What emotion does

it evoke?
Depressed Honest

Authoritativ e
What emotion does
it evoke?
 Imaginative

Visionary
Royal

What emotion does

it evoke?
Mysterious Wise

Emotional
What emotion does
it evoke?
 Sophistication

Mysterious
Power

What emotion does

it evoke?
Depression Death

Luxury
What emotion does
it evoke?
 Purity

Hope
Unity

What emotion does

it evoke?
Boring Innocence

Plain
 Arouses Hunger:
Red
Orange
Yellow
Reduces Hunger:
PSYCHOLOGY
Black
Brown
Purple
Blue
BRAND APPLICATION
COLOUR
COLOUR
PSYCHOLOGY
PLUTCHIK WHEEL OF EMOTIONS
Blog
All about colours -
Color-meanings.com
COLOUR

CONTRAST
LOREM IPSUM LOREM IPSUM

LOREM IPSUM LOREM IPSUM

 CONTRAST HIGH VISIBILITY

LOW VISIBILITY VIBRATES

COLOUR
CONTRAST
SIMULTANEOUS CONTRAST
COLOUR
CONTRAST
SIMULTANEOUS CONTRAST
 Image is actually black
& white.
The coloured
criss-cross lines make
the image look
SIMULTANEOUS CONTRAST

colourful.
CONTRAST
COLOUR
COLOUR
CONTRAST
INTRODUCTION
 The Web Content Accessibility Online tools for colours:
Guidelines (WCAG) developed ● https://coolors.co/
by the Worldwide Web
● https://color.adobe.com/
Consortium (W3C) provides
guidelines for two levels of ● https://www.whocanuse.com/
compliance: AA and AAA. ● https://www.color-blindness.com/coblis-c
olor-blindness-simulator/
AA contrast ratio:
BODY COPY - 4.5:1
TITLES - 3:1
CONTRAST

That means color ‘a’ must be

4.5 times darker (or lighter)
COLOUR
ACCESSIBILITY

than color ‘b’ for body text.

AAA contrast ratio:

BODY COPY - 7:1 (Min. Size: 14pt
in print & 18.66px in digital)
TITLES - 4.5:1 (Min. Size: 18pt in
print & 24px in digital)
COLOUR
CONTRAST
ACCESSIBILITY
CONTRAST
ACCESSIBILITY - COLOUR
BLINDNESS
 APPLICATIO
COLOUR

N IN DESIGN
 GENERATE COLOUR PALETTES:
● https://www.canva.com/colors/
● https://coolors.co/
● https://mycolor.space/
● https://color.adobe.com/
APPLICATION

● https://colorhunt.co/
COLOUR PALETTE
APPLICATION
REDESIGN EXISTING POSTER
 Mindset
1. I want the ad to be appealing & inviting.

2. It has to stand out from rest of the graphics.

REDESIGN EXISTING POSTER

3. Want it to be quick iteration process so that it

APPLICATION

does not feel like assignment.

4. Has to have hunger provoking colours such as

orange, yellow & red.

5. Self Expressive & Eye catching for people

rushing.
APPLICATION
REDESIGN EXISTING POSTER
Process
 Process
REDESIGN EXISTING POSTER
APPLICATION

1. At first my ideas kept being mediocre and

text focused.

2. Realisation 1: The yummier the food looks,

more inviting it is.

3. Realisation 2: Only red/orange/yellow

didn’t look very pleasing

4. Italian flavours could be given green or

blue to add cool colour

5. Decided to use primary colour palette.

APPLICATION
REDESIGN EXISTING POSTER
APPLICATION
REDESIGN EXISTING POSTER
 1. Find a poster that isn’t designed. Take a
walk on the street and look around you.

2. Take a picture of the existing poster.

3. Study the poster contents. See if anything

APPLICATION

needs to be added/removed/tweaked.

4. Redesign using your learning from

previous sessions - gestalt principles,
typography and colour.

5. Most importantly, have fun! Do not do it

ACTIVITY 01

as an assignment or for submission!!

APPLICATION
BONUS ACTIVITY* - MOOD BOARD
 1. This activity is
optional.
BONUS ACTIVITY* - MOOD BOARD
2. Create a mood board
for an event of your
choice.
APPLICATION

3. Do not forget to add -

emotions, colour
palette, typeface, etc.
Try to capture the
whole essence of the
event.

4. Ex: Raksha Bandhan,

Birthday party,
Workout jam, etc.
IMPORTANT LINKS (Clickable):

● https://www.canva.com/colors/

● https://coolors.co/

THANK
● https://mycolor.space/

● https://color.adobe.com/

https://colorhunt.co/

YOU
●

● https://www.whocanuse.com/

● https://www.color-blindness.com/coblis-color-blind
ness-simulator/

● https://visme.co/blog/color-psychology-in-marketin
g-the-ultimate-guide/

● https://www.pantone.com/hk/en/color-of-the-year/

SONIA | [email protected] | +91 7899004208