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COLLEGE OF ENGINEERING, ARCHITECTURE AND TECHNOLOGY

Industrial Technology Program

Outcomes-Based Education (OBE) Course Syllabus in GE 106 Purposive Communication

Date Enhanced: January 2025

I. CAPIZ STATE UNIVERSITY:

Vision: Center of Academic Excellence Delivering Quality Service to all.

Mission: Capiz State University is committed to provide advance knowledge and innovation; develop skills, talents and
values; undertake relevant research, development and extension services; promote entrepreneurship and
environmental consciousness; and enhance industry collaboration and linkages with partner agencies.
Goals: Globally competitive graduates
Institutionalized research culture
Responsive and sustainable extension services
Maximized profit of viable agro-industrial business ventures
Effective and efficient administration

Core Values: God- Centered

Excellence
Integrity
Transparency and Accountability and;
Dedication to quality Service

Guiding Principles:
Academic Freedom
Responsibility
Academic Standards
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Institutional Learning Outcome

A CapSU Graduate is a knowledgeable, innovator, researcher, master of change, a leader entrepreneur, environmentalist, and
effective collaborator in their perspective fields of discipline.

II. CAMPUS: Main Campus

III. PROGRAM/DEGREE: Industrial Technology Program

IV. PROGRAM OUTCOMES:

A. Common to all programs in all types of schools. The graduates have the ability to:
a) Articulate and discuss the latest developments in the specific field of practice
b) Effectively communicate orally and in writing using both English and Filipino
c) Work effectively and independently in multi-disciplinary and multi-cultural teams
d) Act in recognition of professional, social and ethical responsibility
e) Preserve and promote “Filipino historical and cultural heritage”

B. Common to Bachelor of Industrial Technology Students of CapSU

f) Apply knowledge of basic mathematics and sciences to solve technical problems.
g) Conduct experiments as well as to analyze and interpret data.
h) Develop/Innovative a system, component or process to meet desired need within constraints such as economic, environmental, social,
political, ethical, health and safety, manufacturability and sustainability in accordance with standards.
i) Recognize the need for and engage in life-long learning.
j) Apply techniques, skills and modern technical practices
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V. COURSE TITLE: GE 106 – PURPOSIVE COMMUNICATION

VI. SCHOOL YEAR/SEMESTER OFFERED: 2nd Semester A.Y. 2024-2025

VII. COURSE DESCRIPTION :

Purposive Communication is about writing, speaking, and representing to different audiences and for various purposes. It is a 3- unit
course that aims to develop student’s communicative competence and enhances their cultural and intercultural awareness through multimodal
tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It
equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to
emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be
used in their other academic endeavors, their chosen disciplines and their future careers as they compose and produce relevant oral, written,
audio- visual and / or web-based output for various purposes.

VIII. COURSE CREDIT/UNIT: 3 units (3 hours lecture/week)

IX. COURSE/SUBJECT OUTCOMES:

Course Outcomes (CO) Program Outcomes

A. Common to all programs in all types of
schools. The graduates have the ability
B. Common to Bachelor of Industrial
Technology Students of CapSU
to:
After the completion of the course, the student A 1
A2 A3 A4 A5 B1 B2 B3 B4 B5
should be able to:
CO1 – Describe the nature, elements, and
functions of verbal and non- verbal I E D D I E D D E E
communication in various and multicultural
contexts.
CO2 – Explain how cultural and global issues I I D E D I D D E E
affect communication.
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CO3 – Convey ideas through oral, audio-

visual, and/or web- based presentations for D D D D I E D D E E
different target audiences in local and global
settings using appropriate registers.
CO4 – Present ideas persuasively using
appropriate language registers, tone, facial I D D E D I D D E E
expressions, and gestures.
CO5 – Write and present academic papers
using appropriate tone, style, conventions, D D D E D I D D E E
and reference styles.
CO6 – Adopt cultural and intercultural
awareness and sensitivity in communicating E E D D I E D D E E
ideas
CO7 – Appreciate the impact of
communication on society and the world D E D D I E D D E E

Where: E – Enabling I - Introductory D - Demonstrated

X. COURSE DESIGN MATRIX:

Topics Most Essential Learning Learning Activities Assessment References Time Frame
Outcomes Tasks
General Orientation: Present VMGO in the class in a Lecture/Discussion Oral presentations - Student Handbook WEEK 1
a. University’s VMG form of songs, poem or hymns with rubrics - syllabus
b. College’s Program Active Learning
Outcomes
Independent Learning
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UNIT I. Academic Research - Understand the importance of Lecture/Discussion - Quiz and Uychoco, M. T. & Santos. WEEK 2-3
for Philippine Society communication in society seatwork M.L.
- Know the principles and Active Learning - essay (2018 May)
CHAPTER 1. processes of communication as Communication for
Communication in the embodied in the communication Independent Learning Society Purposive
Twenty – First Century models Communication
Lesson 1: Communication - Demonstrate understanding on - Illustrate the model through
Models the basic models of skit which shows both https://
Lesson 2: Communication communication successful communication www.youtube.com/watch?
Ethics - Point out the ethical issues and failed communication v=H3r9bOkYW9s
Lesson 3: Communication and involved in communication - reading and searching the (accessed April 3, 2017)
Globalization - Recognize the importance of guidelines about bias free https://
 World Englishes ethics in communication and communication from the link academicaffairs.ucsd.edu/
 Culturally Sensitive various settings provided files/aps/adeo/
and Bias-Free Article_Guide_to_Bias-
Language Free_Communications.pdf

CHAPTER 2. Public - Appreciate the importance and Lecture/Discussion - Oral Presentation - TED/TEDx Talks WEEK 4-6
Speaking and Reports in the history of public speaking
Information Age Active Learning - Reflection Paper - Waldinger, R. (2015,
Lesson 1: Public Speaking - Understand the history of or Reaction Paper November). What makes a
 A Short History of public speaking and the nature Independent Learning good life? TED Talks.
Public Speaking of communication - Speech Retrieved April 12, 2017
 Sample Speeches of Performances from https:
Public Speaking - Dissect a speech using the - Prepare a short speech in //www.ted.com/talks/Robe
general principles of logos, public rt_waldinger_what
Lesson 2: The Tools Needed pathos and ethos - Oral sharing of _makes_a_good_life_lesso
in Critical Creative Reports communication- related ns_from_the
 Best Practices in - Speak in public in an experience longest_study_on_happine
Public Speaking organized and competent s
 Sample Reports manner Writing a Reaction Paper - Caenegie, D. and
Esenwein, J. (1915). The
Lesson 3: TED Talks and art of public speaking.
Critical/Creative Thinking in
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Today’s Society New York: Home

 TED Talks Correspondence School.

CHAPTER 3. The - Know the content, purpose, Lecture/Discussion Quiz and seatwork Uychoco, M. T. and WEEK 6-9
Documented Essay on a and significance of scholarly Santos. M.L.
Philippine Society documented essays and Active Learning Writing Paragraph (2018 May)
collaborative knowledge (documented and Communication for
Lesson 1: Academic Research production in the 21st century Independent Learning standard essay) Society Purposive
and the Documented Essay in - Gain critical thinking skills to Communication
the Twenty-First Century read high-level texts on topics
of social and cultural - Write a paragraph using a
Lesson 2: Critical Thinking, significance in the Philippines register (language and style)
Collaboration, and the Writing - Evaluate sources of appropriate to the academic
Process information which relevant on context
topic using old and new - Preparing reference list
Lesson 3: Concepts of Social technologies - Write an effective
and Cultural Significance in - Practice high-level writing as documented essay that
the Philippines a process of thinking, planning, critically engages with a
reading, evaluating, creating concept from Philippine
and revising knowledge culture
---------- MIDTERM ----------
UNIT II: Corporate - Know the principles of Lecture/Discussion Quiz and seatwork Uychoco, M. T. and WEEK 9-13
Communication in communication in the corporate Santos. M.L.
Philippine Society workplace and the importance Active Learning - Essay (2018 May)
of appropriate language in Communication for
Chapter 1: Corporate Culture maintaining professionalism Independent Learning - Writing Society Purposive
and Communication Professional Letter Communication
- Gain critical thinking and in different genres
Lesson 1: The Principles of writing skills to adopt the - Write and apply the - Locker, K. &
Professional Communication communication style language principles of effective - Mock job Kaczmarek, S. (2009)
 Corporate Culture and to different professional intercultural communication interview Business
Professional contexts in the writing professional Communication:
Communication - Practice writing professional correspondence
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 Professional Purpose correspondence and basic - Write a cover letter and - Oral Recitation Building Critical Skills,
 Audience of workplace documents in resume New York: Mcgraw Hill
Professionals activities that simulate in the - Conduct job interview (real Companies, Inc
 Professional Language real world face to face or phone - Toegel,G., & Barsoux, J.
 The Genres of interview) (2016) 3 situations where
Professional Writing - Discuss the purpose and across-cultural
 The Design Principles features of the register of communication breasks
of Professional professional communication down. Harvard Business
Writing review. Retrieved August
- Apply the principles of 15, 2017 from
Lesson 2: Intercultural effective intercultural https://hbr.org/2016/06/3si
Issues in Workplace communication in the writing tuations-where-cross-
 Communication professional correspondence cultural-communication-
 Communication and breaksdown
the Twenty-First - Construct basic workplace
Century documents based on the
 Workplace principles of
 Cultural Differences corporate/professional
 Effective Intercultural communication
Communication
 Effective Intercultural - Write an effective cover letter
Communication and resume based on the
guidelines for the job
Lesson 3: Simulating the application process
Philippine Workplace
 Professional - Effectively introduce oneself
Correspondence and answer questions in a
 The Job Application scenario simulating the job
Process interview
 Job Interview

Chapter 2: Persuasive - Understand the detect logical Lecture/Discussion Quiz and seatwork - Uychoco, M. T. and WEEK 14-18
Speaking in Private and fallacies in speeches and - Essay Santos. M.L.
Public Institutions written texts Active Learning Writing (2018 May)
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Lesson 1: The importance of - Appreciate the fundamentals Persuasive Communication for

Persuasive Speech of persuasive speaking and how Speeches Society Purposive
 The Basics of logos, pathos and ethos are used Independent Learning - Formal one- Communication
Argumentation in it minute speech -Williams, E. (2017).
- Analyze and evaluate - Write persuasive speeches based on current Effective persuasive
Lesson 2: Persuasive Speech persuasive speeches in a logical reasoning and issues communication. Chron.
in Private Institutions - Persuade people when it argumentation (extemporaneous) Retrieved June 15, 2017
 Pitching a Project comes to pitching a project, - Analysis papers from
 Marketing a Product marketing, in the context of a - Launching a campaign on a (literary, political http://smallbusiness.chron.
corporate conference, and in certain issue or advocacy science) com./effective-persuasive-
Lesson 3: Persuasive Speech public spere as advocate communication-
in Public Institutions (video filming, foster making)
56248.html
---------- FINAL EXAMINATION ----------

XI. CRITERIA FOR GRADING:

A. Mid-Term (30%) B. Final (70%)

Examination 40% Final Exam 40%
Quizzes /Attendance 20% Quizzes/ Attendance 20 %
Participation/Performance 40% Output/performance 40%
100% 100%

XII. RUBRICS: See attached Criteria

XIII. OTHER REQUIREMENTS:

 pass the two major examinations (Midterm and Final)

 submit required projects/exercises
 participation in class discussion/recitation

XIV. POLICIES:
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1. Students are advised to study or do their own activities honestly.

2. Students will submit and present their finished work of activities.
3. Students will follow the deadline set by the professor in passing the activities.
XV. CONSULTATION: The students are encouraged to regularly seek advice to the course facilitator based on the consultation time of the
faculty. The students can set appointment every Tuesday and Thursday at 8:00AM– 10:00AM.

XVI. REMARKS: This syllabus is flexible and may include additional topics and activities deemed necessary by the faculty.
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RUBRICS FOR SPEAKING ACTIVITY

Criteria 1 2 3 4
Task Completion Information provided was Information provided Adequate information Extensive information
inadequate was limited provided provided
Grammatical Multiple mistakes that take Frequent mistakes that Some mistakes do not Very accurate,
Accuracy away meaning make it somewhat interfere with meaning few mistakes
difficult to understand
Pronunciation Largely incomprehensible Somewhat difficult to Easy to understand Sounds almost like a native
understand speaker
Fluency Does not flow Frequent pauses Occasional pauses Natural pattern of speech
Effort Lack of effort and attention Lack of effort or Good effort and Outstanding effort and
to detail attention to detail attention to detail attention to detail
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Prepared by:

JENNYLYN PAJULAS, LPT

Course Facilitator

Noted: Recommending Approval:

MIRALUNA T. SABID, Ed.D ACE D. BARREDO, Ed.D

Quality Assurance Chair Program Chair

Approved:

ENGR. JOEL C. VILLARUZ

Dean, CEAT