MEDIA

LITERACY
Objectives
1. Define media literacy

2. Cite the important roles of media literacy

3. Explain Media Information Literacy (MIL) along with various

aspects and dimensions

4. Examine the advantages and disadvantages of media

5. Demostrate how MIL can be integrated in the curriculum

 It refers to all electronic or digital means
and print or artistic visuals used to
transmit messages through reading (print
media), seeing ( visual media), hearing (
Media audio media) or changing and playing
with ( interactive media) or some
combinations of each
 Media Literacy
It is the ability to access, analyze, evaluate and create
media (Firestone, 1993)

Media literacy skills are included in the educational

standards in language arts, social studies, health, science
and other subjects.

Many educators have discovered that media literacy is an

effective and engaging way to apply critical thinking skills
to a wide range of issues
 Other definitions

The Ontario Ministry of Education (1989) stressed that

media literacy means helping the students develop an
informed and critical understanding of the nature of mass
media, the techniques used and their impact.

Media literacy is the ability to identify different types of

media from wide array of sources and understand the
messages they bring. (Hobbes, 1997)
 Media Literacy
Concepts 2. It is the ability to realize that all
kinds of media show a
1. It is the ability to critically representation of reality
assess the accuracy and
validity of information
transmitted by the mass media
3. It is the process of assessing,
and produce information
decoding, evaluating, analyzing and
though various forms
creating both print and electronic
media
 Media Literacy 6. As a 21st Century approach to
Concepts education, media literacy builds
understanding of the role of media
4. It depicts experience of society , as well as the essential
reading texts and designing skills of inquiry and self-
hypertexts made possible expression necessary for
through technology democratic citizens

5. It pertains to understanding 7. it reprents response to the

how to use today's technology, complexity of ever-changing
how to operate equipment, use electronic environment and
of various softwares and communication channels
explore the internet
 Media Literacy
Concepts
8. Critical evaluation of media 10. It includes the ability to perform
require the ability to anlayze effective internet searches,
dissemenate varoius features awareness and respect of
to others intellectual property and copyright
law and the ability to identify truth
9. It is about teaching critical from the fake news
media management strategies
including ICT in school and
learning centers
Roles of Media Literacy
02 03
01
Becomes a smart
Learn to think critically consumer of products Recognize point view
and information

0
05 06
4
Create media Identify the role of understand the author
resposibly media in ou culture 's goal
 Social Media
It is a term that describes
websites to connect people
and involve user-generated
content, which is the hallmark
of a social media site.
Types of Social Media
Websites
Social media
networking
websites

Social media Social

news websites media
photo and
video
sharing Microblogging
websites and blogging
websites
Media and Information Literacy
Media and Information Literacy (MIL) is a
“combination of knowledge, attitudes, skills,
and practices required to access, analyse,
evaluate, use, produce, and communicate
information and knowledge in creative, legal
and ethical ways that respect human rights”
(Moscow Declaration on Media and Information
Literacy, 2012)
 ❑ Baacke (1996) included
Aspect of MIL compositional skills in his media
competence model that involves
creating new kinds of media
content, encouraging
❑ MIL is the optimal outcome of media, self-determination and increasing
information and communication individuals' chances for participation
technology (ICT) education along three
aspects. ❑ Moeller (2009) summarized the
facets of MIL from the user
1. technical skills perspective, emphasizing media
2. critical attitudes consumers in identifying news and
3. facts about media and ICT understanding media's role in
reshaping the global issues.
Seven Dimension of MIL
02 03
01
Resource literacy
Tool literacy Social- Structural
Literacy
0 05 06
07
4
Publishing Emerging technology
Research literacy literacy Critical
literacy literacy