PROJECT REPORT

Course Name:
PRINCIPLES AND PRACTICES OF MANAGEMENT
Subject Code: MS-601

SUBMITTED TO:
Dr. Arun Kumar
ABV-IIITM

SUBMITTED BY:
Muskan Sikarwar(30)
Poorvanshi Gupta(34)
Satyam Sengar(36)
Dhairya Singh Tomar(14)
MBA, ABV-IIITM

Atal Bihari Vajpayee-Indian

Institute of Information Technology and Management Gwalior
(ABV-IIITM)

Year 2024 -2025

2
TABLE OF CONTENTS

SR. PARTICULARS PAGE NO.

No.

1 History

2 Achievements

3 Executive Summary

4 Introduction to Zomato

5 Product and Services

6 Human Resource Management

7 Operations and Logistics

8 Financial Overview

9 Marketing Strategy

10 Competitive Analysis

11 Challenges Faced by Zomato

12 Suggested Strategies for future growth of Zomato

13 Future Prospects and Growth Potential

14 Conclusion

15 References

3
 HISTORY
Zomato was founded in 2008 by Deepinder Goyal and
Pankaj Chaddah with the goal of solving a simple
problem—making restaurant menus easily accessible.
Initially launched as Foodiebay, the platform began as
a restaurant listing website, allowing users to view
menus and find restaurant details conveniently. The idea
stemmed from the founders noticing how office
colleagues struggled with physical menus during lunch
hours. In 2010, Foodiebay was rebranded as Zomato to
appeal to a broader audience and pave the way for
international expansion. Over the next few years,
Zomato expanded rapidly across India, covering major
cities like Delhi NCR, Mumbai, Bangalore, and Kolkata.
It became known for its detailed restaurant reviews,
photos, and user-friendly interface, which
revolutionized how people explored dining options. This
early success set the foundation for Zomato to emerge
as a global player in the food-tech industry.
 ACHIEVEMENTS

 Digitizing Restaurant Discovery: Pioneered online access to

menus, reviews, and ratings in India.
 Global Expansion: Entered over 20 countries by 2012 through
strategic acquisitions like MenuMania and Urbanspoon.
 Food Delivery Launch: Started its food delivery service in 2015,
becoming a leader in the market.
 Zomato Gold/Pro: Introduced a popular subscription service
offering dining and delivery benefits in 2017.
 IPO Milestone: Became the first Indian food-tech company to go
public in 2021.
 Intercity Legends: Launched a unique intercity food delivery
service in 2023, delivering iconic dishes across India.
 Sustainability Initiatives: Promoted eco-friendly practices like
sustainable packaging and fresh ingredient sourcing through
Hyperpure.
 Tech-Driven Solutions: Leveraged AI for personalized
recommendations and real-time delivery tracking.
 Recognition: Garnered awards for innovation, sustainability, and

workplace policies, setting industry benchmarks.

32
 EXECUTIVE SUMMARY
This report provides a comprehensive analysis of
Zomato, a leading global food delivery and
restaurant aggregator. It explores the company’s
offerings, HR strategies, operational model, and
financial performance, along with its marketing
strategies and competitive position. Key challenges
facing Zomato include high operational costs,
regulatory issues, and intense competition.
Suggested strategies for improvement include
enhancing delivery logistics, increasing
costefficiency, and expanding loyalty programs.
With strategic enhancements, Zomato has
significant growth potential in both existing and
emerging markets.
Through strategic use of AI, the company has
optimized delivery times and enhanced user
satisfaction, making Zomato a preferred choice for
urban customers.

4
 INTRODUCTION
Zomato, founded in 2008 by Deepinder Goyal and
Pankaj Chaddah, began as a simple online platform for
restaurant menus called Foodiebay. Initially, the
platform was developed to provide users with easy
access to restaurant information, such as menu details,
contact numbers, and reviews. By 2010, Foodiebay
rebranded as Zomato, marking a new phase in the
company’s journey to become a prominent food tech
business.
Headquartered in Gurugram, India, Zomato rapidly
expanded its services from being a basic restaurant
listing platform to a comprehensive solution for food
discovery, delivery, and dining experiences. Its mission,
“Better food for more people,” reflects Zomato’s aim to
transform the food and dining industry by making
quality food more accessible. Zomato’s vision is to
create seamless food experiences that enhance
convenience, transparency, and customer satisfaction.

5
Zomato’s commitment to leveraging advanced
technology has been a key factor in its success.
With a user-friendly app, real-time delivery
tracking, and AIdriven recommendations, Zomato
has effectively combined technology and food
service to deliver convenience to millions. The
company also integrates predictive analytics to
enhance operational efficiency, optimize delivery
routes, and anticipate customer preferences.
Zomato operates in a highly competitive market,
with significant competition from other food
delivery and aggregator platforms like Swiggy,
Uber Eats, and DoorDash. Despite the
competition, Zomato’s established brand and
strong reputation have positioned it as a leader in
the food delivery sector. Additionally, Zomato has
strategically expanded beyond India, establishing a
presence in various international markets,
particularly in Asia and the Middle East.

6
7
 PRODUCT AND
SERVICES
Zomato’s product offerings include food delivery,
dining services, and a subscription program, each
tailored to enhance customer convenience and
restaurant reach.
1. Food Delivery
Zomato’s primary service connects users to over
200,000 restaurants worldwide for food delivery. Key
features include real-time tracking, personalized
recommendations using AI, and options like
contactless delivery. Partnerships with local
restaurants and cloud kitchens ensure efficient
service, making food delivery Zomato’s largest
revenue driver.
2. Dining Services
Initially a restaurant discovery platform, Zomato still
excels in providing detailed listings, user reviews,
and ratings.Users can access updated menus, prices,
and restaurant images, and even make reservations in
select areas. This service helps users discover new
dining experiences and make informed choices.
4. Subscription Services – Zomato Pro
Zomato Pro (formerly Zomato Gold) is a loyalty
program that offers members exclusive discounts on
dining and delivery at partner restaurants. Additional
perks like priority service and access to exclusive
events make Zomato Pro valuable for frequent users,
helping to retain long-term customers and increase
engagement.
4. Additional Services
Zomato has experimented with grocery delivery
(Zomato Market) during the COVID-19 pandemic
and partnered with cloud kitchens, showing its
adaptability and potential for expanding into new
service areas as market demands evolve.

9
 HUMAN RESORUCE
MANAGEMENT
Zomato’s HR strategy supports the company’s growth
and aims to build a productive and engaged workforce.
Its HR initiatives focus on recruitment, training,
engagement, and retention, addressing the diverse needs
of both corporate employees and delivery personnel.
1. Recruitment and Retention
• Talent Acquisition: Zomato recruits for a range of
roles, from corporate staff and tech specialists to
delivery personnel. Corporate and tech roles are
typically sourced through job portals, LinkedIn, and
campus recruitment programs, targeting skills in
product development, data analysis, and digital
marketing.
• Retention of Delivery Workforce: Due to the gig
nature of delivery work, retention can be
challenging. To address this, Zomato provides
flexible working hours, incentive-based pay, and
performance bonuses. This approach helps reduce
turnover and keep delivery workers motivated.

10
2. Training and Development
• Onboarding Programs: New corporate employees go
through comprehensive onboarding that covers company
culture, policies, and goals. For delivery personnel,
onboarding includes orientation on customer service
expectations, safe driving practices, and time
management.
• Skill Development: Zomato offers training programs
focused on technical, managerial, and communication
skills for corporate staff. Delivery personnel receive
training to improve efficiency, safety, and customer
handling, which contributes to a better customer
experience.
3. Employee Engagement and Well-being
• Work Environment and Benefits: Zomato fosters a
positive work environment with benefits like flexible
hours, mental health support, and wellness programs,
helping reduce burnout and enhance work-life balance.
Delivery staff have access to health insurance and
accident coverage to ensure their safety and security.
• Feedback and Communication: Zomato promotes open
communication through regular feedback channels,
including surveys and manager check-ins. This helps the
company stay aligned with employee concerns and make
• improvements based on feedback.

11
 OPERATIONS AND
LOGISTICS
Zomato’s operations and logistics framework is crucial to
its ability to provide efficient, timely food delivery services
and maintain quality standards. The company’s operations
include a complex network of restaurant partnerships,
advanced technology, and real-time logistics, all designed
to enhance customer experience and ensure high service
levels.
1. Logistics and Supply Chain Management
• Delivery Network: Zomato connects customers with
a vast range of restaurants, utilizing local delivery staff
and third-party logistics providers for flexibility.
• Cloud Kitchens: Partnerships with cloud kitchens
allow for food preparation focused solely on delivery,
reducing operational costs and improving delivery
times.
• Food Safety and Quality Control: Zomato enforces
strict food safety protocols and packaging standards to
maintain food quality during transit.
2. Technology Integration
• GPS and Route Optimization: Zomato employs GPS
and real-time analytics for efficient route assignment,
minimizing delivery delays.

12
 • Predictive Analytics: AI-driven tools help anticipate
demand patterns, allowing Zomato to optimize
resource allocation during peak times.
• Customer Order Tracking: Real-time tracking
enhances customer experience by providing visibility
into order status from placement to delivery.
3. Operational Challenges
• Traffic and Delivery Delays: Ensuring timely
deliveries in high-traffic areas remains a challenge,
impacting customer satisfaction.
• Managing Demand Surges: To address demand
spikes during peak hours or events, Zomato employs
surge pricing and adjusts staffing levels accordingly.
• Ensuring Food Quality: Maintaining food quality
over distances is crucial, and Zomato’s strategies focus
on effective packaging and cloud kitchen utilization.
By integrating an efficient logistics network with advanced
technology, Zomato aims to meet customer expectations
and maintain a competitive edge in the food delivery
market.
FINANCIAL OVERVIEW
Zomato’s financial performance reflects its growth trajectory
in the competitive food delivery market. The company's
financial health is assessed through its revenue streams, cost
structure, profitability, and funding sources, all of which are
crucial for its sustainability and growth strategy.

1. Revenue Streams
• Food Delivery Services: The primary source of revenue
for Zomato comes from food delivery, where it charges
restaurants a commission on each order and delivery fees
from customers. This model has significantly contributed
to Zomato's top line as the demand for food delivery
surged, especially during the pandemic.
• Dining Services and Subscriptions: Zomato also
generates revenue through its dining services, including
restaurant listings and table reservations. Additionally, the
subscription model (Zomato Pro) adds to its revenue
through membership fees for exclusive dining offers and
discounts.
• Advertising Revenue: Zomato offers advertising
services to restaurants on its platform, enabling them to
promote their offerings to a wider audience. This
advertising revenue is an essential complement to its core
business.

2. Cost Structure
• Operating Expenses: Zomato’s operating expenses
include costs associated with delivery logistics,
technology development, marketing, and customer
14
 acquisition. The company invests heavily in marketing to
build brand awareness and attract new users, particularly
in competitive markets.
• Delivery Personnel Costs: A significant portion of
Zomato’s expenses is related to compensating delivery
personnel. This includes wages, incentives, and other
benefits aimed at reducing turnover and ensuring service
quality.
• Restaurant Partnerships: Zomato also incurs costs
associated with establishing and maintaining partnerships
with restaurants, including onboarding and support
services.

3. Profitability
• Profit Margins: Zomato has historically operated at a
loss, primarily due to its aggressive expansion strategy
and significant investments in marketing and technology.
While the company has focused on improving its profit
margins, achieving profitability remains a challenge in a
highly competitive environment.
• Recent Performance: Recent financial reports have
shown improvement in Zomato's operating metrics, with
a focus on cost management and increased order volumes
leading to reduced losses. The company is strategically
moving towards profitability, aiming for sustainable
growth.

4. Funding and Investment

• Initial Public Offering (IPO): In July 2021, Zomato
went public, raising approximately $1.3 billion in its
IPO. This marked a significant milestone in the

15
 company’s financial journey and provided capital to
further invest in technology and expand its services.
• Venture Capital Investments: Prior to its IPO, Zomato
raised substantial funding from various venture capital
firms and private equity investors. This funding has been
crucial in supporting its aggressive growth strategy and
expanding into new markets.

5. Market Valuation and Future Outlook

• Market Capitalization: Zomato’s market capitalization
has fluctuated since its IPO, reflecting investor sentiment
and market conditions. The company's valuation is
influenced by its growth potential, competitive
positioning, and ability to navigate the challenges of the
food delivery industry.
• Growth Projections: Analysts remain optimistic about
Zomato’s growth prospects, driven by increasing
consumer demand for online food delivery services and
its ability to leverage technology for operational
efficiency. Continued focus on profitability and strategic
partnerships will be essential for long-term success.

16
Financial Statements: Consolidated

Consolidated Balance Sheet

as at March 31, 2023

CIN : L93030DL2010PLC198141
 34

Consolidated Balance Sheet

(Contd.)
as at March 31, 2023

CIN : L93030DL2010PLC198141

(INR million)
Particulars Note As at As at
March 31, 2023 March 31, 2022
Liabilities
Non-current liabilities

Financial liabilities

Borrowings 16 58 -
Lease liabilities 37 3,508 510
Other financial liabilities 18 48 -
Provisions 19 936 653
Deferred tax liabilities 40 2,495 -
Other non-current liabilities 20 - 3

Total non-current liabilities 7,045 1,166

Current liabilities

Financial liabilities

Borrowings 16 346 -
Lease liabilities 37 1,154 193
Trade payables 17

a. total outstanding dues of micro enterprises and small 91

67
enterprises
b. total outstanding dues of creditors other than micro 6,707
4,221
enterprises and small enterprises
Other financial liabilities 18 3,096 287
Provisions 19 259 185
Other current liabilities 21 2,757 2,162

Total current liabilities 14,410 7,115

Total liabilities 21,455 8,281

Total equity and liabilities 215,987 173,270

The accompanying notes are an integral part of the consolidated financial statements.

As per our report of even date attached

For Deloitte Haskins & Sells For and on behalf of the Board of Directors of
Firm registration number: 015125N Zomato Limited
Chartered Accountants
Sd/- Sd/- Sd/-
Vikas Khurana Deepinder Goyal Kaushik Dutta
Partner (Managing Director and (Director)
Membership No. 503760 Chief Executive Officer) (DIN-03328890)
(DIN-02613583)
Place: Gurugram Place: New Delhi
Date: May 22, 2023 Date: May 19, 2023
Sd/- Sd/-
Akshant Goyal Sandhya Sethia
(Chief Financial Officer) (Company Secretary)
(PAN No. AIVPG9914G) (A-29579)
Place: Gurugram Place: Gurugram Place: Gurugram
Date: May 22, 2023 Date: May 19, 2023 Date: May 19, 2023

35

19
 MARKETING STRATEGY
Zomato’s marketing strategy focuses on digital
engagement, customer loyalty, and brand visibility,
helping it attract and retain a large user base.
1. Digital Marketing and Social Media
• Social Media Presence: Active on platforms like
Instagram and Twitter, Zomato engages users with
humorous and relatable content, building
community and brand loyalty.
• Influencer and App Marketing: Collaborating
with influencers and using personalized in-app
notifications, Zomato targets a broad audience and
enhances customer retention.
2. Localized Campaigns and Promotions
• Seasonal and Regional Offers: Zomato runs
campaigns during festivals, offering limited-time
discounts to encourage orders and increase
engagement.
• Referral Programs: Encouraging users to refer
friends with discounts, Zomato grows its customer
base organically and cost-effectively.
3. Customer Loyalty
• Zomato Pro: This subscription program offers
members discounts on dining and delivery,
encouraging frequent use.
• Personalized Recommendations: Using data
analytics, Zomato tailors recommendations to user
preferences, improving the ordering experience.
4. Partnerships and Advertising
• Brand and Restaurant Partnerships: Zomato
collaborates with brands and restaurants, providing
exclusive deals that enhance value for users and
expand reach.
• Advertising and Messaging: Through digital and
television ads, Zomato highlights convenience,
variety, and value, reinforcing its market position.
By leveraging data-driven marketing, customer-centric
campaigns, and strategic partnerships, Zomato sustains
its competitive edge and strong brand presence in the
food delivery sector.

21
 COMPETITIVE
ANALYSIS
Zomato operates in a highly competitive food delivery
market, facing major rivals both regionally and globally.
Key competitors include Swiggy (its main competitor in
India), Uber Eats (globally), DoorDash, and Grubhub.
This competition drives Zomato to differentiate itself in
service offerings, customer experience, and operational
efficiency.
1. Key Competitors and Market Position
• Swiggy: As Zomato's main competitor in India,
Swiggy competes closely in terms of delivery
speed, range of restaurants, and customer loyalty
programs. Swiggy also offers its own cloud kitchen
network and service innovations like Swiggy Genie
for hyperlocal delivery, challenging Zomato's
market share.
• Uber Eats and Global Players: International
competitors like Uber Eats and DoorDash dominate
markets outside of India, with similar models of
partnering with local restaurants and delivery
networks. Zomato’s strategy focuses on growth in
high-potential markets like India and the Middle
East to stay competitive.

22
2. Service Differentiation
• Customer Loyalty Programs: Zomato
differentiates itself with programs like Zomato Pro,
offering exclusive deals and discounts. While
Swiggy has Swiggy One, Zomato's extensive
restaurant network gives it an edge in variety and
exclusive partnerships.
• Branding and Engagement: Zomato’s strong
brand presence on social media and unique
marketing campaigns, including Zomaland, create a
distinct brand image. This brand appeal attracts
younger customers, who are key to growth in the
food delivery market.
3. Operational Efficiency and Technology
• Delivery Speed and Coverage: Competitors like
Swiggy and Uber Eats prioritize delivery efficiency,
but Zomato invests in technology for route
optimization and predictive analytics, which helps
it reduce delivery times and ensure better service.
• Cloud Kitchens and Logistics: Zomato’s cloud
kitchen partnerships and in-house logistics
solutions mirror those of Swiggy, helping it manage
high demand and reduce delivery times. This
enables it to compete more effectively on service
quality and cost-efficiency.

23
4. Challenges and Competitive Risks
• High Customer Acquisition Costs: Competing for
customer attention requires heavy spending on
discounts and advertising. Zomato continuously
faces the challenge of balancing customer
acquisition costs with profitability.
• Retention of Delivery Workforce: To meet
delivery times, Zomato competes with rivals to
attract and retain delivery personnel, offering
incentives and benefits to ensure service quality.
Therefore, Zomato maintains its competitive position by
focusing on brand differentiation, technology-driven
efficiency, and strategic partnerships, especially in high-
growth regions. These strategies enable it to navigate
challenges and compete effectively in a dynamic
market.

24
 CHALLENGES FACED BY
ZOMATO
Operating in the competitive and fast-evolving food
delivery industry, Zomato faces several challenges that
impact its growth and profitability. Key issues include
operational costs, regulatory concerns, customer
retention, and workforce management.
1. High Operational and Customer Acquisition Costs
• Discount-Driven Model: To attract and retain
customers, Zomato frequently offers discounts and
promotions, which significantly increase customer
acquisition costs. Balancing discounts with
profitability remains a pressing challenge,
especially with rivals like Swiggy offering similar
promotions.
• Delivery and Logistics Costs: Delivery logistics,
including wages, incentives for delivery partners,
and fuel costs, add to operational expenses.
Managing these costs without compromising
service quality is crucial for profitability.
2. Workforce Management and Retention
• Delivery Personnel Turnover: Retaining delivery
staff in a gig economy model is challenging. High
turnover rates require continuous recruitment,
25
 training, and incentive programs to maintain service
levels, especially during peak demand periods.
• Safety and Well-Being: Ensuring the safety and
well-being of delivery partners is also challenging.
Zomato faces pressure to provide benefits like
accident insurance and health coverage, which
increases operational costs but is necessary to
support the workforce.
3. Regulatory and Compliance Issues
• Food Safety and Quality Standards: Zomato must
comply with food safety regulations and quality
standards, collaborating closely with restaurants to
ensure hygiene and quality. Noncompliance or
lapses in these standards could impact its brand
reputation and trust.
• Gig Economy Regulations: Regulatory shifts
affecting gig workers, including minimum wage
laws or benefits, could increase Zomato's labor
costs. This ongoing regulatory scrutiny impacts
financial planning and may require adjustments to
its business model.
4. Intense Market Competition
• Rivalry with Competitors: Zomato competes
closely with Swiggy in India and other food
delivery services in international markets. This
competition leads to price wars, frequent
promotional offers, and aggressive spending on
marketing to capture market share.

26
 • Customer Loyalty and Retention: In a market
with low switching costs, retaining customers is
challenging. Zomato invests heavily in loyalty
programs like Zomato Pro, but maintaining user
engagement and repeat orders requires continual
innovation and marketing spend.
Therefore, Zomato navigates these challenges through a
combination of cost control, workforce support,
regulatory compliance, and competitive differentiation.
However, these areas require ongoing attention to
sustain growth and profitability in a competitive market.

27
SUGGESTED STRATEGIES FOR
FUTURE GROWTH OF ZOMATO
To address the challenges, it faces and sustain growth
in a competitive market, Zomato can focus on several
strategic initiatives:
1. Optimize Cost Management
• Data-Driven Promotions: Rather than offering
blanket discounts, Zomato could use data
analytics to target promotions for specific user
segments, reducing unnecessary expenses and
improving ROI on discounts.
• Operational Efficiency in Delivery Logistics:
By investing in route optimization and predictive
analytics, Zomato can streamline delivery routes
and reduce fuel costs. Collaborating with
thirdparty logistics for peak times can help
manage demand without overburdening in-house
resources.
2. Enhance Workforce Engagement and Support
• Incentives for Delivery Partners: Developing a
robust incentive structure based on performance
and delivery consistency can motivate delivery staff
and reduce turnover.
• Health and Safety Programs: Providing health
benefits and ensuring delivery personnel's safety,
28
 such as insurance and support for accident cases,
can improve workforce morale and reduce
turnover.
3. Strengthen Customer Loyalty Programs
• Personalized User Experience: Using AI to
personalize the app experience—offering custom
restaurant suggestions, exclusive deals, or
relevant promotions—can help retain customers.
• Expansion of Zomato Pro Benefits:
Introducing more Zomato Pro perks, such as
exclusive dining experiences or occasional free
deliveries, could enhance the program’s appeal
and encourage customer loyalty.
4. Expand Strategic Partnerships
• Collaboration with Cloud Kitchens:
Expanding partnerships with cloud kitchens can
help Zomato offer a wider range of exclusive
dishes at lower costs and improve delivery times.
• Alliances with Payment Platforms: Partnering
with digital wallets and credit card companies for
co-branded promotions can increase customer
reach while sharing the cost of discounts with
financial partners.

29
5. Focus on Brand Differentiation and Marketing
Innovation
• Local and Experiential Marketing: Expanding
initiatives like Zomaland in various cities can
boost brand awareness and loyalty by connecting
with users offline.
• Content-Driven Engagement: Zomato can
continue its unique approach on social media
with localized content, food trends, and
collaborations with popular influencers to keep
users engaged and attract new ones.

30
FUTURE PROSPECTUS
AND GROWTH
POTENTIAL
• Intercity Delivery Expansion: Zomato’s new
intercity delivery service allows users to order
regional specialties, catering to cross-city demand
and enhancing customer appeal.
• Cloud Kitchen Partnerships: Collaborations with
cloud kitchens allow Zomato to serve high-demand
areas efficiently, supporting growth in smaller cities
and suburban regions.
• Market Expansion with Mobile Penetration: As
smartphone and internet access grow, especially in
India, Zomato can reach more customers and
penetrate emerging markets.
• Personalization through Data Analytics: Using
data to personalize recommendations and offers can
improve customer loyalty and increase order
frequency.
• Sustainability and Customer-Centric Initiatives:
Emphasizing eco-friendly practices and focusing on
customer satisfaction align Zomato with long-term
consumer trends, supporting sustained growth.

31
 CONCLUSION
Zomato has established itself as a leader in the food
delivery industry through its innovative services,
extensive restaurant partnerships, and strong brand
presence. Despite facing challenges such as intense
competition, high operational costs, and workforce
management issues, Zomato has demonstrated resilience
and adaptability.
The launch of intercity delivery exemplifies its
commitment to expanding service offerings and catering
to evolving customer needs. Looking ahead, Zomato's
growth potential remains robust, driven by strategic
initiatives in technology, personalized user experiences,
and sustainability practices. By continually enhancing its
operations and engaging with customers, Zomato is well-
positioned to maintain its competitive edge and drive
long-term success in the dynamic food delivery market.
Through a focus on innovation and customer satisfaction,
Zomato not only aims to retain its existing user base but
also to attract new customers, ultimately shaping the
future of food delivery in India and beyond.

32
 REFERENCES

 Zomato Ltd. (2023). Annual Report 2023. Retrieved from

https://www.zomato.com/investors, p. 12-45.
 Zomato Ltd. (2022). About Us. Zomato Official Website.
Retrieved from https://www.zomato.com/about, accessed on 15th
November 2024.
 Sharma, R., & Gupta, P. (2021). The Role of AI in Transforming
Food Delivery Businesses: A Case Study on Zomato. Journal of
Business Research, 85(3), pp. 112-126.
 Business Standard. (2021, July 15). Zomato IPO: A Game-
Changer for India's Food-Tech Sector. Retrieved from
https://www.business-standard.com, p. 3-5.
 ReportLinker. (2023). India Food Delivery Market Overview and
Zomato’s Position. Market Insights Report, pp. 20-25.
 Harvard Business Review. (2020). Scaling Up Operations: The
Case of Zomato. HBR Case Studies, pp. 34-50.
 Economic Times. (2024, March 10). Zomato’s Expansion
Strategy in Tier-2 and Tier-3 Cities. Retrieved from
https://economictimes.indiatimes.com, p. 6.
 TechCrunch. (2023, November 5). Zomato's Innovations: AI,
Machine Learning, and Customer Personalization. Retrieved
from https://www.techcrunch.com, pp. 14-18.
 Zomato Ltd. (2024). Sustainability Initiatives and Environmental
Reports. Retrieved from https://www.zomato.com/sustainability,
pp. 8-19.
 Singh, A., & Verma, K. (2023). Consumer Preferences and
Behavioral Insights: A Study of Zomato Users. International
Journal of Consumer Studies, 49(1), pp. 89-102.

49
 PPM project
by Muskan Sikarwar

Submission date: 19-Nov-2024 01:04PM (UTC+0530)

Submission ID: 2524845729
File name: ppm.pdf (2.52M)
Word count: 3637
Character count: 23225
PPM project
ORIGINALITY REPORT

9 %
SIMILARITY INDEX
8%
INTERNET SOURCES
3%
PUBLICATIONS
6%
STUDENT PAPERS

PRIMARY SOURCES

1
b.zmtcdn.com
Internet Source 4%
2
www.bseindia.com
Internet Source 2%
3
Submitted to Institute Of Business
Management & Research, IPS
1%
Student Paper

4
Submitted to Manipal University
Student Paper 1%
5
Submitted to University of Ulster
Student Paper <1 %
6
investor.ihcltata.com
Internet Source <1 %
7
www.coursehero.com
Internet Source <1 %
8
www.iiitm.ac.in
Internet Source <1 %
9
www.timesnownews.com
Internet Source <1 %
 <1 %
10
Submitted to American Public University
System
Student Paper

11
www.neclife.com
Internet Source <1 %

Exclude quotes On Exclude matches Off

Exclude bibliography On