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LKL CV

George is an experienced digital marketing and data analysis professional with a strong background in market research and strategic planning. He has held internships focused on market analysis, digital marketing, and project management, demonstrating skills in SEO, user research, and content strategy. Currently pursuing a Bachelor of BBA in Digital Business, he is also certified in digital marketing and UX design.

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22 views2 pages

LKL CV

George is an experienced digital marketing and data analysis professional with a strong background in market research and strategic planning. He has held internships focused on market analysis, digital marketing, and project management, demonstrating skills in SEO, user research, and content strategy. Currently pursuing a Bachelor of BBA in Digital Business, he is also certified in digital marketing and UX design.

Uploaded by

georgelam251
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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George

Phone +852 68717544


E-mail [email protected]

Experienced in digital marketing, UX/UI, and data analysis with a deep understanding of marketing
sense and culture. Utilize data from statistics tools to uncover actionable insights that enhance
marketing campaigns and drive lead conversion rates. Experience in market research and customer
data to develop marketing management strategies optimizing sales funnels and improving brand
visibility. Dual experience in marketing and data analysis to drive strategic initiatives and support
business growth.

Core Qualifications
• Market&Competitor Research
• Project management
• Strategic planning
• Team leadership
• Influencers Marketing

Experience
2024-07 - 2024-09 Market Research Analyst Intern
Alphabag(Startup Company)
• Focused on content and market analysis projects from awareness to
conversion,designing full life product cycles and business funnel.
• Analyzed competitor products, identifying areas for differentiation and
improvement in our offerings.
• User research to identifying key pain points and provide recommendation for
product development.
• Conducted market research to identify opportunities for new product
development.
• Analyzed user feedback and data to refine content strategies and
continually improve user journeys.
• Delivered high-quality content assets in alignment with brand voice, style
guidelines, and product objectives.

2023-09 - 2024-02 Digital Marketing And Data Analysing Intern


Cheerymall(Marketing Agency)
• Worked with designers and copywriters in creating compelling digital assets
that aligned with overall marketing goals.
• Prepared project presentations and proposal to assist senior staff.
• Increased website traffic by implementing SEO strategies and keyword
research. Demonstrating a 25% increase in organic traffic over 3 months
• Utilized Google Analytics to set up, monitor and analyze content success
and identify opportunities for content improvement.
• Designed and executed A/B testing experiments to optimize marketing
resources based on user behavior data.
• Established partnerships with influencers and bloggers to expand the brand''s
reach and credibility in the targeted market segments.

2024-03 - 2024-05 Digital Marketing Planner


CurlyShyll
• Developed comprehensive marketing objectives and strategies that meet
customer needs and market trends
• Collaborated with sales, product development, and marketing teams to
ensure successful product launches
• A/B testing for ad creatives and landing page, optimize headline, CTR and
relevant marketing materials for better engagement
• Optimized marketing budgets by analyzing ROI data and reallocating
resources accordingly.
• Enhanced customer engagement through the execution of targeted social
media campaigns.
• Coordinated public relations efforts, securing positive media placement for
company news stories and announcements.

Community Founder
Youth Growth
• Conducted target market research to scope out industry competition and
identify advantageous trends.
• Developed strong partnerships with other businesses to allow for
collaboration and more significant opportunities for growth.
• Established a successful business by identifying market needs and
developing innovative solutions.
• Developed strong partnerships with key industry players, contributing to an
increased community presence.

Education
2023-09 - 2025-08 Bachelor of BBA: Major in Digital Business
Lingnan University

Certifications
Foundation of Digital Marketing and E-commerce Management

Foundations of User Experience (UX) Design

IELTS Certification (score of 7/9)

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