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Communication Process Principles and Ethics

Chapter 1 discusses the communication process, highlighting its types (verbal, nonverbal, visual, written, and listening) and principles for effective communication. It emphasizes the importance of ethics in communication, advocating for honesty, respect, and responsibility while outlining the National Communication Association's Credo for Ethical Communication. The chapter concludes by underscoring the significance of ethical communication in building trust and maintaining healthy relationships.

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Rubyrose Pagon Enovero
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23 views4 pages

Communication Process Principles and Ethics

Chapter 1 discusses the communication process, highlighting its types (verbal, nonverbal, visual, written, and listening) and principles for effective communication. It emphasizes the importance of ethics in communication, advocating for honesty, respect, and responsibility while outlining the National Communication Association's Credo for Ethical Communication. The chapter concludes by underscoring the significance of ethical communication in building trust and maintaining healthy relationships.

Uploaded by

Rubyrose Pagon Enovero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Chapter 1: Communication Process, Principles and Ethics

Communication – is the actionable transfer of information from one person,


group, or place to another by writing, speaking, or using a medium that
provides a means of understanding. Every communication consists of a
minimum of one sender, a receiver, and a message. The transmission of a
message from sender to recipient risks being affected by many things
because communication impacts how people interact. These include the
location, medium used to communicate, the cultural situation, and the
emotions involved. However, communication helps people to interact and
share various aspects of life.

Types of Communication:

1. Verbal

Verbal communication is the use of language to transfer information through


speaking or sign language. It is one of the most common types, often used
during presentations, video conferences and phone calls, meetings and one-
on-one conversations.

2. Nonverbal

Nonverbal communication is the use of body language, gestures and facial


expressions to convey information to others. It can be used both intentionally
and unintentionally.

3. Visual

Visual communication is the act of using photographs, art, drawings,


sketches, charts and graphs to convey information. Visuals are often used as
an aid during presentations to provide helpful context alongside written
and/or verbal communication.

4. Written
Written communication is the act of writing, typing or printing symbols like
letters and numbers to convey information. It is helpful because it provides a
record of information for reference.

5. Listening

Listening is a surprisingly important part of communication and in order to


be a great communicator, you must master the art of listening. Remember
that listening doesn’t just mean hearing, or politely waiting for your turn to
speak. When others are speaking, you should practice active listening, which
means that you are engaging your mind while the person speaks, intently
focusing on what they are saying.

General Principles of Communication

1. Know your purpose in communicating


2. Know your audience
3. Know your topic
4. Adjust your speech or writing to the context of the situation
5. Work on the feedback given to you

Principles of Effective Oral Communication:

1. Be clear about your purpose.


2. Be complete with the message you deliver.
3. Be concise.
4. Be natural with your delivery.
5. Be specific and timely with your feedback.

Principles of written communication:

1. Be clear
2. Be concise
3. Be concrete
4. Be correct
5. Be coherent
6. Be complete
7. Be courteous
7C’s of Communication:

1. Clarity – the message is expressed in a way that is easily understood


by the recipient.
2. Completeness – the message includes all necessary information for
the recipient to understand and act upon.
3. Coherence – the message is logically organized and flows smoothly,
making it easy to follow.
4. Conciseness – the message is brief and to the point, avoiding
unnecessary words or phrases.
5. Correctness – the message is accurate and free from errors, ensuring
its reliability.
6. Credibility – the message is believable and trustworthy, based on facts
and evidence.
7. Continuity – the message builds upon previous communication and
maintains consistency, avoiding contradictions or abrupt changes.
8. Courtesy – the message should show the sender’s expression as well
as respect the receiver.
9. Concrete - it is supported with specific facts and figures
10. Consideration – audience’s view point, background, mind-set,
educational level, etc.

Communication ethics - refers to the moral principles and standards that


guide how we communicate. Ethical communication requires honesty,
transparency, respect for others, fairness, and responsibility. It ensures that
the information shared does not Intentionally harm or mislead others.

Communication Ethics

It deals with the behavior of an individual or a Group which is governed by


their morals and in Turn affects communication.

The National Communication Association (NCA) formulated the Credo for


Ethical Communication in November 1999. It reminds Us that ethical
communication is relevant across Contexts and applies to every channel of
Communication.

1. Advocate truthfulness, accuracy, honesty and reason as essential to


the integrity of communication.
2. Endorse freedom of expression, diversity of perspective, and tolerance
of dissent to achieve the informed and responsible decision making
fundamental to a civil society.
3. Strive to understand and respect other communicators before
evaluating and responding to their messages.
4. Promote access to communication resources and opportunities as
necessary to fulfil human potential and contribute to the well-being of
families, communities, and society.
5. Promote communication climates of caring and mutual understanding
that respect the unique needs and characteristics of individual
communicators.
6. Condemn communication that degrades Individuals and humanity
through distortion, Intimidation, coercion, and violence, and through
the expression of intolerance and hatred.
7. Commit to the courageous expression of personal convictions in
pursuit of fairness and justice.
8. Advocate sharing information, opinions and feelings when facing
significant choices while also respecting privacy and confidentiality.
9. Accept responsibility for the short- and long-term consequences for our
own communication and expect the same of others.

The purpose of communication ethics is to encourage responsible and


respectful exchange of information, ensuring that the rights and dignity of all
parties are respected. It also involves being accountable for the information
shared and its impact on others.

The communication ethics is important because it builds trust,


credibility, and respect. In professional settings, it ensures fairness and
prevents misinformation. In personal interactions, it fosters integrity and
transparency, maintaining healthy relationships.

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