Explore your Course 4 workplace scenarios

Overview
This certificate offers you a choice of several different workplace scenarios to use when
completing each end-of-course project:

 Automatidata, featuring a fictional data consulting firm

 TikTok, created in partnership with the short-form video hosting company
 Waze, created in partnership with the realtime driving directions app

Each scenario offers you an opportunity to apply your skills and create work samples to share
when applying for jobs; so, you will be practicing similar skills regardless of the workplace
scenario. It is recommended that you work with the same scenario for each end-of-course
project to have a cohesive experience. However, you are welcome to investigate any of the
workplace scenarios you are interested in as you progress through the program.

Reminder: We recommend that you choose one workplace scenario to follow for all end-of-
course projects to ensure end-to-end project development.

The minimum requirement to earn your Advanced Data Analytics Certificate is to complete
the end-of-course project, using one workplace scenario, for each course. You may complete
the project for as many of the workplace scenarios as you wish. Completing the project for
more than one workplace scenario in a single course offers you additional practice and work
examples you can add to your portfolio and share with prospective employers during your job
search.

This reading offers an overview of all available workplace scenarios. Before moving on,
identify the scenario you would like to complete for the Course 4 end-of-course project.

Course 4 workplace scenarios

Automatidata

Project goal:

In this fictional scenario, the New York City Taxi and Limousine Commission (TLC) has
approached the data consulting firm Automatidata to develop an app that enables TLC riders
to estimate the taxi fares in advance of their ride.

Background:

Since 1971, TLC has been regulating and overseeing the licensing of New York City's taxi
cabs, for-hire vehicles, commuter vans, and paratransit vehicles.

Scenario:

Exploratory data analysis is complete for the project. The New York City TLC would like the
data team at Automatidata to analyze the relationship between fare amounts and payment
type. The team agrees that the next step is to perform a hypothesis test using the data.

Course 4 tasks:

 Compute descriptive statistics

 Conduct a hypothesis test using the New York City TLC dataset
 Create an executive summary for the Automatidata data team before sharing the
results with the client

Note: The story, all names, characters, and incidents portrayed in this project are fictitious.
No identification with actual persons (living or deceased) is intended or should be inferred.
And, the data shared in this project has been created for pedagogical purposes.

TikTok
Project goal:

The TikTok data team is developing a machine learning model for classifying claims made in
videos submitted to the platform.

Background:

TikTok is the leading destination for short-form mobile video. The platform is built to help
imaginations thrive. TikTok's mission is to create a place for inclusive, joyful, and authentic
content–where people can safely discover, create, and connect.

Scenario:

The TikTok data team has successfully completed exploratory data analysis on the data for
the claims classification project. The team is ready to begin the process of hypothesis testing.
You’ve been asked to investigate TikTok's user claim dataset to determine which hypothesis
testing method best serves the data and the claims classification project.

Course 4 tasks:

 Import relevant packages and TikTok data

 Explore the project data
 Implement a hypothesis test
 Communicate insights with stakeholders within TikTok

Note: The story, all names, characters, and incidents portrayed in this project are fictitious.
No identification with actual persons (living or deceased) is intended or should be inferred.
And, the data shared in this project has been created for pedagogical purposes.

Waze

Project goal:

Waze leadership has asked your data team to develop a machine learning model to predict
user churn. Churn quantifies the number of users who have uninstalled the Waze app or
stopped using the app. This project focuses on monthly user churn. An accurate model will
help prevent churn, improve user retention, and grow Waze’s business.

Background:

Waze’s free navigation app makes it easier for drivers around the world to get to where they
want to go. Waze’s community of map editors, beta testers, translators, partners, and users
helps make each drive better and safer.
Scenario:

Your team is nearing the midpoint of their user churn project. So far, you’ve completed a
project proposal, and used Python to analyze and visualize Waze’s user data. Now, leadership
has a new request for your team: use hypothesis testing to analyze the relationship between
mean amount of rides and device type.

Course 4 tasks:

 Compute descriptive statistics

 Conduct a two-sample hypothesis test
 Share an executive summary with the Waze leadership team

Note: The story, all names, characters, and incidents portrayed in this project are fictitious.
No identification with actual persons (living or deceased) is intended or should be inferred.
And, the data shared in this project has been created for pedagogical purposes.

Key Takeaways
In Course 4, The Power of Statistics, you explored fundamental concepts such as descriptive
and inferential statistics, probability, sampling, confidence intervals, and hypothesis testing.
Additionally, you learned the fundamentals, methods, and benefits of structuring and cleaning
data and how to apply statistical methods using Python.

Course 4 skills:

 Conduct statistical analysis

 Use probability distributions
 Compute descriptive statistics
 Conduct and interpret statistical analyses using Python
 Perform a hypothesis test to identify insights about data
 Share insights and ideas with stakeholders

Course 4 end-of-course project deliverables:

 Hypothesis test prepared with Python

 Executive summary

The end-of-course portfolio projects are designed for you to apply your data analytical skills
within a workplace scenario. No matter which scenario you work with, you will practice your
ability to discuss data analytic topics with coworkers, internal team members, and external
clients.

As a reminder, you are required to complete one project for each course. To gain additional
practice, or to add more samples to your portfolio, you may complete as many of the
scenarios as you wish.
Course 4 end-of-course portfolio project
overview: Automatidata
Learn about the Course 4 Automatidata
workplace scenario!
The end-of-course project in Course 4 focuses on your ability to conduct statistical testing
within a project. The end-of-course projects were designed with you in mind, offering an
opportunity for you to practice and apply your data analytic skills. The materials provided
here will guide you through discussions with co-workers, internal team members, and
external stakeholders.

Learn more about the project, your role, and expectations in this reading.

Background on the Automatidata scenario

Automatidata works with its clients to transform their unused and stored data into useful
solutions, such as performance dashboards, customer-facing tools, strategic business insights,
and more. They specialize in identifying a client’s business needs and utilizing their data to
meet those business needs.

Automatidata is consulting for the New York City Taxi and Limousine Commission (TLC).
New York City TLC is an agency responsible for licensing and regulating New York City's
taxi cabs and for-hire vehicles. The agency has partnered with Automatidata to develop a
regression model that helps estimate taxi fares before the ride, based on data that TLC has
gathered.

The TLC data comes from over 200,000 taxi and limousine licensees, making approximately
one million combined trips per day.
Note: This project's dataset was created for pedagogical purposes and may not be indicative
of New York City taxi cab riders' behavior.

Project background

Automatidata is working on the TLC project. The following tasks are needed at this stage of
the project:

 Explore the project data

 Implement a hypothesis test
 Communicate insights with team members and TLC stakeholders

Your assignment

You will conduct hypothesis testing on the data for the TLC data. You’ve been asked to
investigate TLC’s dataset to determine which hypothesis testing method best serves the data
and the TLC project.

The members of Automatidata and the New York City

TLC
Automatidata Team Members

 Udo Bankole, Director of Data Analysis

 Deshawn Washington, Data Analysis Manager
 Luana Rodriquez, Senior Data Analyst
 Uli King, Senior Project Manager

Your teammates at Automatidata have technical experience with data analysis and data
science. However, you should always be sure to keep summaries and messages to these team
members concise and to the point.

New York City TLC Team Members

 Juliana Soto, Finance and Administration Department Head

 Titus Nelson, Operations Manager

Note: The story, all names, characters, and incidents portrayed in this project are fictitious.
No identification with actual persons (living or deceased) is intended or should be inferred.
The data shared in this project has been altered for pedagogical purposes.

The TLC team members are program managers who oversee operations at the organization.
Their roles are not highly technical, so be sure to adjust your language and explanation
accordingly.

Specific project deliverables

With this end-of-course project, you will gain valuable practice of your new skills as you
complete the following deliverables:

 Complete a PACE Strategy Document to consider questions, details, and action items
for each stage of the project scenario.
 Answer the questions in the Jupyter notebook project file
 Statistical testing
 Report results in executive summary

Good luck in your role! Automatidata looks forward to seeing how you communicate your
creative work and approach problem-solving!

Key takeaways
The end-of-course project is designed for you to practice and apply course skills in a fictional
workplace scenario. By completing each course’s end-of-course project, you will have work
examples that will enhance your portfolio and showcase your skills for future employers.

Activity Exemplar: Create your Course 4

Automatidata project
Here are completed exemplars along with an explanation of how the exemplars fulfill the
expectations for the activity.

Completed Exemplars

To review the exemplars for this course item, click the following links and select Use
Template.

Links to exemplars:

 Course 4 executive summary

OR

If you don’t have a Google account, you can download the exemplars directly from the
following attachment.

Note: The following lab is also the next course item.

To access the exemplar for the end-of-course project lab, click the following link and select
Open Lab.

 Course 4 Automatidata project lab

Assessment of Exemplars

Course 4 Automatidata project lab

Compare the exemplar to the Python notebook you completed. Your responses may differ in
some respects from the exemplar, but that is to be expected. What did you do well? Where
can you improve? Use your answers to these questions to guide you as you continue to
progress through the course.

Note: The exemplar represents one possible way to complete the Python notebook. Yours
might differ in certain ways, such as your specific language, answers to questions or the
layout you selected from the template offerings. What's important is that you have an overall
understanding of the purpose and functionality of a Python notebook for data analysis.

Your Python notebook should:

 Include the correct code for computing descriptive statistics and conducting a
hypothesis test
 Clearly communicate your responses to questions about code input and results

Course 4 executive summary

Compare the exemplar to your completed executive summary. Your responses may differ
from the exemplar, but that is to be expected. What did you do well? Where can you
improve? Use your answers to these questions to guide you as you progress through the end-
of-course projects in the certificate.

Note: The exemplar represents one possible way to complete the executive summary. Yours
might differ in certain ways, such as your specific language and visual design. What’s
important is that you have an overall understanding of the purpose and organization of
executive summaries for data projects.

Your executive summary should:

 Include key information that you want to share with teammates and/or stakeholders
 Use clear and concise language to effectively communicate your results
Course 4 end-of-course portfolio project
overview: TikTok
Learn about the Course 4 TikTok
workplace scenario!
The end-of-course project in Course 3 focuses on your ability to use exploratory data analysis
to organize and understand the data within a project. As a reminder, in Course 1 you
developed a project proposal that outlined milestones, which progress with each of the end-
of-course projects. A visual representation is provided in the graphic shown here:

Learn more about the project, your role, and expectations in this reading.

Background on the TikTok scenario

At TikTok, our mission is to inspire creativity and bring joy. Our employees lead with
curiosity and move at the speed of culture. Combined with our company's flat structure, you'll
be given dynamic opportunities to make a real impact on a rapidly expanding company, and
grow your career.

TikTok users have the ability to submit reports that identify videos and comments that
contain user claims. These reports identify content that needs to be reviewed by moderators.
The process generates a large number of user reports that are challenging to consider in a
timely manner.

TikTok is working on the development of a predictive model that can determine whether a
video contains a claim or offers an opinion. With a successful prediction model, TikTok can
reduce the backlog of user reports and prioritize them more efficiently.
Project background

TikTok’s data team is working on the claims classification project. The following tasks are
needed at this stage of the project:

 Explore the project data

 Implement a hypothesis test
 Communicate insights with stakeholders within TikTok

Your assignment

You will conduct hypothesis testing on the data for the claims classification data. You’ve
been asked to investigate TikTok's user claim dataset to determine which hypothesis testing
method best serves the data and the claims classification project.

Team members at TikTok

Data team roles

 Willow Jaffey- Data Science Lead

 Rosie Mae Bradshaw- Data Science Manager
 Orion Rainier- Data Scientist

The members of the data team at TikTok are well versed in data analysis and data science.
Messages to these more technical coworkers should be concise and specific.

Cross-functional team members

 Mary Joanna Rodgers- Project Management Officer

 Margery Adebowale- Finance Lead, Americas
 Maika Abadi- Operations Lead

Your TikTok team includes several managers, who oversee operations. It is important to
adjust your general correspondence appropriately to their roles, given that their
responsibilities are less technical in nature.

Note: The story, all names, characters, and incidents portrayed in this project are fictitious.
No identification with actual persons (living or deceased) is intended or should be inferred.
And, the data shared in this project has been created for pedagogical purposes.

Specific project deliverables

With this end-of-course project, you will gain valuable practice and apply your new skills as
you complete the following:

 Course 4 PACE Strategy Document to consider questions, details, and action items
for each stage of the project scenario
 Answer the questions in the Jupyter notebook project file
 Consider the different groups of data represented in the dataset
 Implement a hypothesis test
  Create an executive summary to share your results

Key takeaways

The Google Advanced Data Analytics Certificate end-of-course project is designed for you to
practice and apply course skills in a fictional workplace scenario. By completing each
course’s end-of-course project, you will have work examples that will enhance your portfolio
and showcase your skills for future employers.

Activity Exemplar: Create your Course 4

TikTok project
Here are completed exemplars along with an explanation of how the exemplars fulfill the
expectations for the activity.

Completed Exemplars

To review the exemplars for Course 4 executive summary, click the following link and select
Use Template.

Links to exemplars:

 Course 4 executive summary

OR

If you don’t have a Google account, you can download the exemplar directly from the
following attachment.

Note: The following lab is also the next course item.

To access the exemplar for the end-of-course project lab, click the following link and select
Open Lab.

 Course 4 TikTok project lab


Assessment of Exemplar

Course 4 TikTok project lab

Compare the exemplar to the Python notebook you completed. Your responses may differ
from the exemplar, but that is to be expected. What did you do well? Where can you
improve? Use your answers to these questions to guide you as you progress through the end-
of-course projects in the certificate.

Note: The exemplar represents one possible way to complete the Python notebook. Yours
might differ in certain ways, such as your specific language, answers to questions or the
layout you selected from the template offerings.What's important is that you have an overall
understanding of the purpose and functionality of a Python notebook for data analysis.

Your Python notebook should:

 Include the correct code for computing descriptive statistics and conducting a
hypothesis test
 Clearly communicate your responses to questions about code input and results

Course 4 executive summary

Compare the exemplar to your completed executive summary. Your responses may differ
from the exemplar, but that is to be expected. What did you do well? Where can you
improve? Use your answers to these questions to guide you as you progress through the end-
of-course projects in the certificate.

Note: The exemplar represents one possible way to complete the executive summary. Yours
might differ in certain ways, such as your specific language, answers to questions or the
layout you selected from the template offerings. What’s important is that you have an overall
understanding of the purpose and organization of executive summaries for data projects.

Your executive summary should:

 Clearly state the statistical test results

 List recommended next steps for the data project

Course 4 end-of-course portfolio project

overview: Waze
Learn about the Course 4 Waze workplace
scenario!
The end-of-course project in Course 4 focuses on your ability to conduct statistical testing
within a project. As a reminder, in Course 1 you developed a project proposal that outlined
milestones, which progress with each of the end-of-course projects. A visual representation is
provided in the graphic shown here:

Learn more about the project, your role, and expectations in this reading.

Background on the Waze scenario

Waze’s free navigation app makes it easier for drivers around the world to get to where they
want to go. Waze’s community of map editors, beta testers, translators, partners, and users
helps make each drive better and safer. Waze partners with cities, transportation authorities,
broadcasters, businesses, and first responders to help as many people as possible travel more
efficiently and safely.

You’ll collaborate with your Waze teammates to analyze and interpret data, generate valuable
insights, and help leadership make informed business decisions. Your team is about to start a
new project to help prevent user churn on the Waze app. Churn quantifies the number of
users who have uninstalled the Waze app or stopped using the app. This project focuses on
monthly user churn.

This project is part of a larger effort at Waze to increase growth. Typically, high retention
rates indicate satisfied users who repeatedly use the Waze app over time. Developing a churn
prediction model will help prevent churn, improve user retention, and grow Waze’s business.
An accurate model can also help identify specific factors that contribute to churn and answer
questions such as:

 Who are the users most likely to churn?

 Why do users churn?
 When do users churn?
For example, if Waze can identify a segment of users who are at high risk of churning, Waze
can proactively engage these users with special offers to try and retain them. Otherwise,
Waze may lose these users without knowing why.

Your insights will help Waze leadership optimize the company’s retention strategy, enhance
user experience, and make data-driven decisions about product development.

Project background

Waze’s data team is working on the churn project. The following tasks are needed at this
stage of the project:

 Explore the project data

 Implement a hypothesis test
 Communicate insights with stakeholders within Waze

Your assignment

You will conduct hypothesis testing on the data for the churn data. The data team has asked
you to investigate Waze's dataset to determine which hypothesis testing method best serves
the data and the churn project.

Team members at Waze

Data team roles

 Harriet Hadzic - Director of Data Analysis

 May Santner - Data Analysis Manager
 Chidi Ga - Senior Data Analyst
 Sylvester Esperanza - Senior Project Manager

Data team members have technical experience with data analysis and data science. However,
you should always be sure to keep summaries and messages to these team members concise
and to the point.

Cross-functional team members

 Emrick Larson - Finance and Administration Department Head

 Ursula Sayo - Operations Manager

Your Waze team includes several managers overseeing operations. It is important to adapt
your communication to their roles since their responsibilities are less technical.

Note: The story, all names, characters, and incidents portrayed in this project are fictitious.
No identification with actual persons (living or deceased) is intended or should be inferred.
And, the data shared in this project has been created for pedagogical purposes.
Specific project deliverables

With this end-of-course project, you will gain valuable practice of your new skills as you
complete the following:

 Complete the questions in the Course 4 PACE strategy document

 Answer the questions in the Jupyter notebook project file
 Conduct a two-sample hypothesis test
 Create an executive summary to share your results

Good luck with this project! Waze looks forward to seeing how you communicate your
creative work and approach problem-solving!

Key takeaways

The Google Advanced Data Analytics Certificate end-of-course project is designed for you to
practice and apply course skills in a fictional workplace scenario. By completing each
course’s end-of-course project, you will have work examples that will enhance your portfolio
and showcase your skills for future employers.

Activity Exemplar: Create your Course 4

Waze project
Here are completed exemplars along with an explanation of how the exemplars fulfill the
expectations for the activity.

Completed Exemplars

To review the exemplars for this course item, click the links below and select Use Template.

Links to exemplars:

 Course 4 executive summary

OR

If you do not have a Google account, you can download the exemplar directly from the
following attachment.

Note: The following lab is also the next course item.

To access the exemplar for the end-of-course project lab, click the following link and select
Open Lab.

 Course 4 Waze project lab

Assessment of Exemplar

Course 4 Waze project lab

Compare the exemplar to the Python notebook you completed. Your responses may differ
from the exemplar, but that is to be expected. What did you do well? Where can you
improve? Use your answers to these questions to guide you as you progress through the end-
of-course projects in the certificate.

Note: The exemplar represents one possible way to complete the Python notebook. Yours
might differ in certain ways, such as your specific language, answers to questions or the
layout you selected from the template offerings. What's important is that you have an overall
understanding of the purpose and functionality of a Python notebook for data analysis.

Your Python notebook should:

 Include the correct code for computing descriptive statistics and conducting a
hypothesis test
 Clearly communicate your responses to questions about code input and results

Course 4 executive summary

Compare the exemplar to your completed executive summary. Your responses may differ
from the exemplar, but that is to be expected. What did you do well? Where can you
improve? Use your answers to these questions to guide you as you progress through the end-
of-course projects in the certificate.

Note: The exemplar represents one possible way to complete the executive summary. Yours
may differ in certain ways, such as your specific language and visual design. What’s
important is that you have an overall understanding of the purpose and organization of
executive summaries for data projects.

Your executive summary should:

 Include key information that you want to share with teammates and/or stakeholders
 Use clear and concise language to effectively communicate your results