Republic of the Philippines

ILOCOS SUR POLYTECHNIC STATE COLLEGE

Tagudin Campus, Quirino, Tagudin, Ilocos Sur
Website: ispsc.edu.ph; Telefax: (077) 732-5512

College of Business Management and Entrepreneurship

FEASIBILITY STUDY PROPOSAL

A. Basic Information

Title of Feasibility Study A Feasibility Study of Establishing of Self Portrait Studio at JTC
Mall Tagudin
Proponent(s)
Name Bactad, Carlos Angelo D.
Course / Year /Specialization BSBA/3B/FM
Role Member
CP Number 09852835340
eMail [email protected]
Name Fajardo, Murielle J.
Course / Year /Specialization BSBA/3B/FM
Role Leader
CP Number 09923003171
eMail [email protected]
Name Macabitas, Arvie S.
Course / Year /Specialization BSBA/3B/FM
Role Member
CP Number 09636332834
eMail [email protected]
Name Supan, Mary Joy R.
Course / Year /Specialization BSBA/3B/FM
Role Member
CP Number 09266767388
eMail [email protected]
Project Duration 2nd Semester 2023-2024 to 1st Semester 2024-2025
Project Location JTC Mall Tagudin, Ilocos Sur
Capital Requirements Php 500,000

B. Technical Description

I. Business Concept • Overview of the Business Concept

- The self-portrait studio offers individuals a unique
space to express their identities through
photography. It focuses on capturing genuine self-
expressions, providing a welcoming environment for
clients to create lasting memories. Expert
photographers guide clients in showcasing their true
essence through lighting and composition. The

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 Republic of the Philippines
ILOCOS SUR POLYTECHNIC STATE COLLEGE
Tagudin Campus, Quirino, Tagudin, Ilocos Sur
Website: ispsc.edu.ph; Telefax: (077) 732-5512

College of Business Management and Entrepreneurship

studio believes everyone has a story and unique

beauty to share, aiming to help clients celebrate
themselves. Sessions are personalized to cater to
individual preferences, ensuring a tailored
experience. With a commitment to delivering high-
quality portraits, the studio exceeds client
expectations, prioritizing exceptional customer
service. By fostering creativity and collaboration, the
studio encourages exploration and self-discovery.
Ultimately, it serves as a space for empowerment
and celebration, inviting clients to embrace their
uniqueness and create meaningful connections
through self-portraiture.
• Business Name
- Say Cheese!

• Business Offerings
- Basic Self Portrait Session
- Themed Self Portrait Session
- Guided Self Portrait Session
- Editing Services
• Business Structure
- Partnership
• Location
- JTC Mall Tagudin, Ilocos Sur
• Business Feasibility Study Objectives
- To encourage clients to express themselves
authentically and capture their true essence in the
portraits.
- To ensure that every client feels comfortable, valued,
and enjoys a positive experience during their portrait
session.
- To exceed client expectations.
Capital Requirements
- Estimated Capital Requirements Php 550,000
II. Customers/Users • Target Market
and Service - Local Residents
Viability • Unique Value Proposition
- This self-portrait studio isn't just about capturing your
image it's about revealing the authentic you. Through

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 Republic of the Philippines
ILOCOS SUR POLYTECHNIC STATE COLLEGE
Tagudin Campus, Quirino, Tagudin, Ilocos Sur
Website: ispsc.edu.ph; Telefax: (077) 732-5512

College of Business Management and Entrepreneurship

expert lighting, creative direction, and a comfortable

atmosphere, you express your unique personality,
passions, and stories in every shot. Unveil the beauty
within and create timeless portraits that reflect the
depth of your soul."

• Competitive Landscape

Competitor Characteristics

A photography studio which they

ORIAM JR offer ready to print pictures, they also
STUDIO do service like pictorials of wedding
and graduation.
A photography studio which they
offer ready to print pictures, they also
LITRATO
do service like pictorials of wedding
and graduation.
A photography studio which they
RABAÑO offer ready to print pictures, they also
PHOTOGRAPHY do service like pictorials of wedding
and graduation.

• Viability Success Factors

Issue / Description
success
factor
Compared to traditional studios, self-
Portrait studios can offer clients a
Competitive
more affordable service. The
Advantage
photographer avoids rental fees,
passing on the savings to the client.
Continuous enhancement of studio
Improvement design the aesthetic vibe, and keep up
with the new trend
Profitability To gain income
Feedback
To know what we need to improve in
and
our services.
Continuous

• Market Analysis
M
New (MN)
A
R Adjacent
K (MA)
E SELF
Existing
T PORTRAIT
(ME)
S STUDIO
Existing Incremental New
(PE) (PI) (PN)

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 Republic of the Philippines
ILOCOS SUR POLYTECHNIC STATE COLLEGE
Tagudin Campus, Quirino, Tagudin, Ilocos Sur
Website: ispsc.edu.ph; Telefax: (077) 732-5512

College of Business Management and Entrepreneurship

SERVICE / PRODUCT

- Self Portrait Studio is an existing business, But this

propose business will not be the same as other existing
business, this business will provide AI features to assist
clients that suggests poses, recommends lighting
setups, or even provides real-time feedback during the
shoot.

IV. Methodology • Data Collection Procedure

- To collect data, we interview and use survey
questionnaire.
• Sampling Technique
- Simple Random Sampling
V. Appendices • Appendix C: Capital Requirements

APPENDIX:C CAPITAL
REQUIREMENT/S

Project Title A Feasibility Study of Establishing

Self Portrait Studio at JTC Tagudin,
Ilocos Sur

Proponent(s) Bactad, Carlos Angelo D.

Fajardo, Murielle J.
Macabitas, Arvie S.
Supan, Mary Joy R.

Business Partnership
Structure

Source of Investment from Partnership

Fund

I. M&E

Rent ₱ 150,000

Rent Renovation 50,000

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 Republic of the Philippines
ILOCOS SUR POLYTECHNIC STATE COLLEGE
Tagudin Campus, Quirino, Tagudin, Ilocos Sur
Website: ispsc.edu.ph; Telefax: (077) 732-5512

College of Business Management and Entrepreneurship

Equipment 200,000

Software 100,000

Advertising 10,000

Supplies 40,000

Total ₱ 550,000

VI. References Palo Alto Software, Inc. (2020) Retrieved from

https://www.studocu.com/row/document/university-of-
nairobi/entrepreneurship/photography-studio-business-
plan/34304012

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