WORLD OF CRUISES – WK.

14 - 10% TRAVEL AGENT CASE STUDY ASSIGNMENT

TEAM OF TWO – STUDENTS FULL NAMES: ___Arshpreet Kaur _____________

____Karishma Panwar ______________

Canadian citizens, Marie Devine will be celebrating her 55th birthday in July and her 21-year-old
daughter, Kiera, will be graduating from Algonquin College this spring. They want to celebrate and take
a cruise for the first time! Kiera is casual and doesn’t want a formal cruise with set dining times. Mrs.
Devine wants a contemporary and lively setting with a good mix of ages. They are looking forward to
seeing high-energy evening shows.

Clearly write 4 specific reasons from their scenario why you, their travel agent, recommend Norwegian
Cruise Line.

1. Given Kiera's desire for a laid-back trip with no regular mealtimes, Norwegian offers
Freestyle Cruising_____________________________________________________________
2. NCL satisfies Mrs. Devine's needs by offering a modern, vibrant environment with a decent
age mix.____________________________________________________________________
3. Both customers look forward to Norwegian Cruise Line's exciting nightly
performances._______________________________________________________________
4. _ NCL offers a range of Mediterranean cruises that leave from Rome and meet their
preferred schedule.______________________________

They want to travel on a Mediterranean cruise that embarks from Rome. They plan on spending a day in
Rome prior to embarkation. On the cruise itinerary, Kiera wants to visit the ancient city of Pompeii near
Naples, Italy and admire the views of blue-domed roofs and white-washed buildings of Santorini,
Greece. Mrs. Devine has always wanted to see Michelangelo’s statue of David in Florence, Italy. They
want to cruise for 11 days departing at the BEGINNING of JULY.

Go to http://www.ncl.com/ and use the orange box “FIND A CRUISE” to find the best cruise itinerary.
(HINT: Try to search by using Destination: Europe – Mediterranean, Departure Point: Rome
(Civitavecchia), and Date: July 2025)

1. Name of cruise holiday: _11 day Greek Isles 7 Italy __________________________________

2. Name of the cruise ship: _Norwegian Breakway____________________

3. Check in the Berlitz Guide for the ship tonnage _______ and passenger/crew ratio________

4. City cruise port of embarkation is located: __Civitavecchia Rome, Italy _____________

Visit http://www.civitavecchiaport.org/how-to-get-there/ to find the distance in kilometers from (FCO-

Clients will not book their flights with the cruise line, but they want to purchase transfers. Return back
to the cruise line website http://www.ncl.com/ and at the top, click on the MANAGE TAB and then
TRANSFERS AND PIER DIRECTIONS to answer the following:

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 1. You, their travel agent, can book the transfers. How will the clients receive the transfer
vouchers? _The clients will receive their transfer vouchers with their edocs
________________________________
2. Where will the NCL rep. meet them at the airport in Rome? For international flights, a
Norwegian Cruise Line representative will meet the clients outside of
customs______________

Go back to the cruise vacation web site, https://www.ncl.com/ca/en/vacations?cruise-

1. At what time must clients be on board the ship on the day of embarkation?
__2 hours before sailling______

2. What day of the week will they visit Naples (for Pompeii)? _Day 9_______

3. How many hours will the ship be in the port of Malta, Valletta? _8 and a half hours ___

4. Click on “SHORE EXCURSIONS” to find out the cost per adult for the “Highlights of
Taormina” excursion?

$_209__ per adult What currency? __CAD______ How long? _4 and a half________

Click on the X to get out of shore excursion tab, and click on the “DATES AND PRICING” tab to answer
the following questions about this cruise holiday.

1. What sailing date have your recommended for an inside cabin? _Wed july_ 23
2025_____________
2. Cabin cost per person $___2,957_______________
3. Fares are shown in USD or CAD? (circle the correct answer)
4. Does this cost include taxes, fees and port expenses? ___yes__________

5. Try to up-sell your clients to a balcony stateroom. What is the balcony cabin cost for the
same travel date? $_ 4,357____ per person

6. How much is the per diem difference between an inside and a balcony cabin? Show your
calculations.

Inside $ ___ 2,957 _________divided by 11 days = $__ 268.82 ___________per day

Balcony $ _ 4,357 _________divided by 11 days = $___ 396.09 ___________per day

Balcony per diem (-) minus Inside per diem:

$_ 396.09 ______- $___ 268.82 _____ = $____ 127.27 ______ (which is the difference per
person per day)

The client wants to purchase this cruise holiday from a Canadian tour operator in CAD! Does Air Canada
Vacations offer Norwegian Cruise Line? __Yes________

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HINT: you will have to visit the website - https://vacations.aircanada.com/

Click on https://www.ncl.com/ca/en/cruise-ship and view the ship deck plan for the Norwegian EPIC.

1. Clients have decided to purchase a regular sized, mid-ship balcony cabin on deck 11. What is
the category code? _balcony______ Cabin maximum occupancy? __3_____
2. Are any cabins on deck 11 in this category wheelchair accessible? ____yes_________
3. The Pulse Fitness Center is located on deck # _14_____?

7. Clients have a few concerns/objections about cruising.

CONCERN: Mrs. Devine is worried about getting motion sick while on the cruise.

RESPONSE: __ Mrs. Devine, I recognize that motion sickness is a worry of yours. The experience
is considerably smoother than one can expect since current cruise ships include stabilizers that
significantly lessen the sensation of motion. There are also a number of useful ways to deal with motion
sickness. To reduce swaying, for example, reserve a room near the center of the ship. It might also be
beneficial to select itineraries that include more port calls rather than lengthy sea voyages. Before
boarding, you can take over-the-counter drugs like Dramamine or Bonine to avoid symptoms. For
specific guidance, I suggest speaking with your doctor. Many visitors also discover that getting some
fresh air on deck and staying hydrated are beneficial.

________________________________________________________________

___________________________________________________________________________________

CONCERN: Kiera is concerned that the ship is for older people (like her teachers at Algonquin).

RESPONSE: Hey Kiera I promise that cruises appeal to a diverse spectrum of interests and age
groups! Adventure trips, themed parties, and age-appropriate entertainment are just a few of the things
that many cruise companies provide especially for younger passengers. Additionally, there are plenty of
social activities and chances to meet individuals your own age in the lively aboard environment. Many
young adults like taking cruises because it allows them to see new places and engage in enjoyable
activities with their friends. It's an excellent way to unwind and enjoy yourself when traveling.

8. If this cruise was part of a speculative group booking for your agency, what would be an advantage for:

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 THE CLIENTS? Customers would profit from perhaps reduced prices as a result of group
discounts, which can cut the cost of cruising. To further improve their entire experience, group
reservations frequently include extra features or benefits like exclusive onboard activities or private
excursions.

___________________________________________________________________________________

THE TRAVEL AGENT? _ Group reservations can result in higher commissions for the travel
agency as well as simpler administration of several reservations under a single contract. Through
individualized care and customized experiences, it also offers a chance to develop connections with
customers, which may promote future business and recommendations.

___________________________________________________________________________________