Summary Outline
Summary Outline
Vertical Integration.
When a firm expands its operations by integrating production activities upstream or downstream
in the value chain. This can reduce transaction costs, improve supply chain coordination, and
increase bargaining power. It can be achieved through mergers, partnerships, or internal
expansion and is a popular strategy for improving competitiveness and profitability. Double
Marginalization can occur in vertical integration when both upstream and downstream firms
have market power and charge markup prices. This can result in higher prices for consumers
and lower profits for both firms. Vertical integration can help reduce this phenomenon by
improving coordination and reducing transaction costs.
Conglomerate Merger.
A conglomerate is a type of business that operates in multiple different industries. By
diversifying in this way, it can better withstand difficult economic conditions in any one industry.
Moving money from one business to another within the conglomerate is easier and cheaper
than seeking outside funding. It's true that conglomerates often have some divisions that are
profitable operations in mature markets, referred to as "cash cows," and other businesses that
have great potential but require significant investment. The profits made from the cash-cow
businesses can fund the growth of the other businesses. Another argument in favor of
conglomerates is that companies with talented management staff may be capable of excelling in
more than one type of business.
Transfer Pricing.
Transfer pricing involves setting prices for intercompany exchanges. The profit center model
treats divisions as autonomous businesses. The transfer price, negotiated or market-based,
enhances pricing, and efficiency, and simplifies accounting. Companies may optimize prices for
market conditions or tax benefits. If the transfer price is higher than the external market price,
buying divisions may find external purchases cost-effective. Conversely, if the external market
price is higher, selling divisions may maximize profit by selling externally.
Employee Motivation.
● The traditional approach to motivating employees in a division or small business
focused on organizational design and behavior. It involved employees agreeing to
employment terms, including salary, wages, and benefits, and then following
management direction within human resource policies for hours and work conditions.
Ensuring good performance was primarily achieved through supervision,
encouragement, and feedback.
● In the new perspective on employee motivation, individuals are seen as independent
contractors, akin to decision-making units. Employees enter into employment based on
their belief that it optimally utilizes their productive abilities, resembling the
microeconomic view of consumers maximizing utility for their households.
● The classical approach to wage setting suggests that an employee's wage should align
with the marginal revenue product of their effort. However, if the wage barely reflects the
value of the employee's efforts and there's a competitive job market, the employee may
lack motivation to work at full capacity or avoid behaviors harmful to the firm since they
can earn a comparable salary elsewhere if dismissed.
● An efficiency wage, set above the marginal revenue product, motivates employees to
be productive and stay in their jobs. The incentive to retain employees is valuable to the
firm, avoiding transaction costs linked to finding and hiring new staff.
● The economic perspective considers the principal-agent problem in employee
contracts, where the employer (principal) hires an employee (agent). This issue arises
when the agent's motivations may not align with the employer's due to limited monitoring
and information. Evaluation discrepancies exist, as the employer assesses based on
contribution to profit, while the employee evaluates based on effort.
● The informativeness principle advises incorporating performance measures reflecting
individual employee effort into employee contracts.
● A significant contribution to employee motivation is the concept of signaling. Employers,
facing uncertainties during hiring, often protect against risk by offering lower
compensation due to imperfect assessments of applicants and the potential for adverse
selection.
● In Chapters 2 and 3, we explored firm demand curves. In the perfect competition model,
where sellers are price takers and have minimal impact on the market, the observed
demand curve is flat. This implies that sellers can produce and sell any quantity within
their production limit for the next period, while the price remains constant.
● In Chapter 2, the shutdown rule reveals that certain firms operate at an economic profit
due to unaccounted sunk costs, leading to varying short-run profits. Despite a constant
market price, not all firms can justify staying unless they adjust production to align with
more successful operators when replenishing fixed costs.
● In the short run, a perfectly competitive firm aims for the output quantity with the highest
profits or, if profits aren't achievable, the lowest losses. This scenario involves firms
producing with one fixed input and incurring fixed production costs.
The optimal operating level for a firm in response to market prices is determined by shutting
down if the price is too low for economic profit, operating at the maximum level if the price
exceeds the marginal cost at maximum short-run production, and otherwise, operating at the
level where the price equals the marginal cost. Figure 6.3 in a perfectly competitive market
illustrates the relationship between average cost, marginal cost, and the firm's supply curve. The
optimal quantity supplied corresponds to the segment of the marginal cost curve above the
shutdown price level, up to the point of maximum production, where the firm operates at the
maximum production level if prices exceed the marginal cost.
Market Equilibrium.
Market equilibrium is the point of agreement between sellers and buyers in terms of quantity
and associated price. This equilibrium is reached when the market demand curve intersects with
the market supply curve on the same graph.
The market demand curve shows the maximum price buyers are willing to pay for a given
quantity of the market product, while the market supply curve indicates the minimum price
suppliers would accept to provide a given supply of the market product.
● Perfect Competition Model: All buyers and sellers in the market are price-takers.
● Adam Smith, often considered the first economist, wrote "The Wealth of Nations" in the
18th century. In this treatise, he explained the prosperity in Europe due to expanded
commercial trade and the Industrial Revolution, introducing the metaphor of the invisible
hand to describe the unseen forces of self-interest impacting the free market.
● When the price is not at the equilibrium level, sellers will notice an imbalance between
supply and demand, leading some to experiment with other prices. If the price falls
below the equilibrium level, the supplied quantity will be inadequate to meet the
demand.
● When the market price is higher than the equilibrium price, sellers will initially
increase production rates. However, they will realize that buyers are unwilling to
purchase all available goods. Consequently, some sellers may contemplate a slight price
reduction to facilitate the sale of goods that might otherwise remain unsold.
● The process begins with a successful attempt to encourage more demand, leading to a
lower price. Sellers, forced to accept this lower price, may reduce production or shut
down, contracting the total market supply. This cycle may continue until the price
reaches equilibrium with the quantity demanded, but in real markets, achieving
equilibrium is more of a dynamic target influenced by various factors like climate
changes and unexpected events, causing constant fluctuations in market price and
quantity.
MONOPOLISTIC COMPETITION
- uses the same assumptions as the perfect competition model with one difference: The
goods sold may be heterogeneous.
- This means that while all sellers in the market sell a similar good that serves the same
basic need of the consumer, some sellers can make slight variations in their version of
the goods sold in the market. Example: selling cars that are in different colors or different
shapes.
COST LEADERSHIP
A firm sets out to become the low-cost producer in its industry. It prescribes that firms need to
continually look for ways to continue to drive costs down. They may include the pursuit of
economies of scale, proprietary technology, preferential access to raw materials, and other
factors.
Monopoly
Refers to a market structure where a single seller or producer dominates the entire industry,
controlling the supply of a particular product or service.
Cartels, like monopolies, are often deemed harmful, and governments typically do not tolerate
them due to illegal collusion. Members may be tempted to increase production to profit
individually, risking retaliation and potentially leading to lower market prices and reduced
economic profits for all cartel members if discovered.
PRODUCTION DECISIONS IN NONCARTEL OLIGOPOLIES
Oligopolies, characterized by limited sellers and significant market sales, differ from perfect
competition and cartels. Optimal production levels are challenging to determine due to
uncertainties about competitors' responses, impacting market supply and price. The Bertrand
and Cournot models attempt to explain oligopolistic behavior, considering factors like firms
anticipating prices, adjusting production levels, and the influence of a "leader" firm.
SELLER CONCENTRATION
Refers to the degree to which a few firms dominate a significant share of economic activity,
encompassing total sales, assets, or employment. In oligopolies, sellers can restrict competition
by eliminating rivals, impeding new entries, or collaborating with other market power-holding
sellers to maintain elevated prices compared to a market with intense price competition.
HERFINDAHL-HIRSCHMANNINDEX
● An alternative concentration measure.
● Computed by taking the market shares of all firms in the market, squaring the individual
market shares, and finally summing them.
Limit Pricing
A limit price ensures a small profit for existing firms, but new entrants, forced to match this price
for market competition, will incur losses.
Yield Management
Yield management aims to secure higher prices from customers willing to pay more, creating
challenges for competitors by lacking a known, fixed price to compete against.
Durable Goods
Monopolies and oligopolies selling durable goods like cars or televisions can implement a form
of first-degree price discrimination by initially setting a high price and offering variations over
time.
Excess Capacity
Firms typically plan for sufficient capacity to support production volume, often resulting in some
excess capacity due to variations in actual production. Additionally, the uncertainty in future
demand may lead firms to invest in capacity that is never fully utilized.
Buyer Power
In markets with a few powerful buyers, such as a monopsony, buyers can influence market price
and quantity. Buyer power becomes most pronounced when there is a single buyer, enabling
them to push prices down to the minimum necessary to induce sellers to produce the last unit,
especially if sellers lack market power.
● Price Negotiation
● Product Specifications
● Market Entry And Exit
● Quantity Demands
● Bargaining Leverage
Welfare Economics
A sub-field of economics that focuses on evaluating the performance of markets.
Natural Monopoly
In industries with a high minimum efficient scale, a single seller may achieve the lowest average
cost, resulting in a natural monopoly. However, the monopoly position could lead to exploitative
practices. Responses include public agency provision or regulating the private firm as a public
utility, ensuring fair prices through regulatory approval. Regulated monopolies aim for a balance
between private operation and consumer benefits, with regulatory agencies incentivizing
innovation or cost-cutting by allowing firms to retain some surplus in exchange for lower rates.
Externalities
Externalities occur when parties beyond the buyer and seller are significantly affected by the
exchange, without participating in the negotiation. The quantities sold and prices charged may
not reflect the impacts on these external parties.
Positive Externalities
● Spillover effects refer to the transfer of benefits from research and development or
worker training in one firm to other products, firms, or future employers. These effects
stimulate additional economic activity beyond the immediate market, benefiting external
entities.
Negative Externalities
● Externalities in market exchanges include pollution of air or water affecting individuals
unrelated to the buyer or seller, harm or death to others due to the exchange, and
disruptions like noise or congestion causing inconvenience. Additionally, externalities
may involve the degradation of natural habitats.
Externalities Taxes
Externality, or external cost, refers to indirect costs or benefits experienced by an uninvolved
third party due to the activities of another party, with the third party lacking control over these
effects. Governments often use taxes as an economic instrument to address externalities,
imposing taxes on goods causing negative externalities like pollution. The optimal tax aims to
cover the marginal externality damage, but determining the correct level can be challenging,
leading to potential inefficiencies in market improvement.
High Cost to Initial Entrant and the Risk of Free Rider Producers
Market failures due to free riders can occur when initial entrants bear high startup costs and
face uncertainty, potentially leading to inadequate returns if new entrants benefit without
contributing to startup costs. Regulatory measures, such as ensuring initial entrants receive a
high enough price and volume guarantee, patents, exclusive operating rights, and government
subsidies, aim to address this problem and incentivize innovation, especially in industries with
high initial costs and risks.
6. Externalities
The presence of externalities in consumption and production also lead to market failure.
Externalities are market imperfections where the market offers no price for service or disservice.
7. Public Goods
Public goods are both non-excludable and non-rivalrous. Moreover, environmental quality is
generally considered as a public good and when it is valued at market price, it leads to market
failure.
8. Public Bad
There are also public bads in which one person experiencing some disutility does not diminish
the disutility of another, such as air and water pollution.
Insurance
- is an example of product where the insurance company assumes the risk of defined
uncertain outcomes for a fee. Still, there remain circumstances where ignorance or risk
is of considerable consequence and cannot be addressed by an economic transaction.
Moral Hazard
- a situation in which one party to a contract has an incentive to act dishonestly or
recklessly because it does not bear the full cost of its actions
Sarbanes-Oxley Law
- Created following the Enron crisis, places requirements on the conduct of corporations
and their auditing firms to try to limit the potential for moral hazard
Defective Product
- may be produced and sold because the safety risk is either difficult for the buyer to
understand or not anticipated because the buyer is unaware of the potential.