Using Graphical Representations
Using Graphical Representations
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The decision as to whether to use a scatterplot or a histogram is based on the form of the
analysis and the results that are expected. Each graphical representation has its uses in business
since they are specific tools that help in various analytical activities that underpin business
decisions. A scatterplot can be used when two continuous variables are being analyzed to allow
the analyst to look at ‘trends’ which may exist. In scatter plots, two variables are compared by
graphing them concerning the axes of a Cartesian plane, where it is readily evident whether a
variable varies directly or inversely with another variable. For instance, organizational managers
may employ scatterplots to evaluate the relationship between advertising expenditure and sales
revenue. When data points are grouped in the direction of the ascending straight line, there is a
positive correlation, meaning that the first variable, advertising expenditure, may cause the
second variable, sales. This knowledge can contribute to understanding where to invest money
A histogram is very helpful in analyzing the distribution of the single variable in the
observation to distinguish between outliers, skewness, and clumping, among others. A histogram
is a graphical representation of the frequency distribution of values in intervals that can show the
regions or areas with the most excellent data density. Histograms are typically utilized in quality
assurance measures in manufacturing sectors where product sizes or defects are observed. By
analyzing these distributions, firms can help control quality and implement modifications in
different purposes or uses in business and finance. Scatter plots are very useful for comparing the
distribution of variables and the correlation or otherwise between them histograms are of
immense use for analyzing individual distribution of the variables. Together, they enable the
analysts to interpret the data better, the insights they produce, and the decisions they support.
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