Meet our Successful MSMEs

and Entrepreneurs!

LEARNING OUTCOMES:
At the end of this lesson, the students will be able
to do the following:

Identify government intervention to MSMEs; and

INTRODUCTION:

Welcome to the Lesson 2 of Module 2! Here, you will be acquainted with real life successful MSMEs
and Entrepreneurs. The knowledge you gained from previous lessons will somehow allow you to think which
among those are very essential in becoming successful in business someday. Enjoy studying learners!

ACTIVITY: Whom I want to be!

Your task in this activity is to write down the names of your top 5 entrepreneur or a businessman that you
wanted to follow their footsteps. Please write your answers on the speech bubble icons below.
ANALYSIS:

Please answer the questions stated below:

What is your basis of choosing your top

ABSTRACTION:

Let’s unveil the Essential Knowledge!

The Go Negosyo Act

In order to support and develop the full potential of MSMEs in the major cities and municipalities of the
country, the so called Negosyo Centers under the Department of Trade and Industry was strengthened and
intensified including its programs.

The Negosyo Center aims to bring the services of the national government to the localities to promote ease
of doing business through facilitating the processing of business documents of micro, small, medium
enterprises or MSMEs. This is in line with the GO NEGOSYO ACT or the Republic Act No. 10644 that
mandates the establishment of business centers in accessible locations to be able to help entrepreneurs or
would-be businessmen grow their businesses and seeks to strengthen MSMEs to create more job
opportunities in the country.

Go Negosyo believes that Filipinos can address poverty in the country by engaging in entrepreneurship and
developing an optimistic, passionate, creative and innovative, resourceful, diligent and persevering
character. We encourage everyone to take charge and make the most of their resources and abilities by
utilizing and transforming these into viable enterprises

Successful Local MSEs and Entrepreneurs

DTI’s Go Negosyo advocacy also recognizes successful MSMEs and Entrepreneurs of the country which
aims to inspire more people to engage in entrepreneurship. These entrepreneurs have been enrolled under
Kapatid Mentor Me Program, an initiative of the DTI and the Philippine Center for Entrepreneurship (PCE)
to help the country’s micro and small enterprises (MSEs).

Reflected below are testimonies of some of the MSEs and Entrepreneurs who benefitted the assistance of
Go Negosyo of DTI (Source: https://www.gonegosyo.net/).
Outstanding Filipino Entrepreneurs

Every year, outstanding entrepreneurs across the country are brought together to recognize outstanding
Filipino entrepreneurs who work with relentless determination and purpose. They are individuals who
thrive in the age of disruption and lead enterprises that can inspire and empower communities and uplift
the nation.

The Entrepreneur of the Year Awards was founded in the United States by professional services firm Ernst
& Young (EY) in 1986 to recognize the achievements of successful and innovative entrepreneurs
worldwide. In 2001, EY expanded the program and launched the World Entrepreneur of the Year awards.
Meanwhile, in 2003, the SGV Foundation Inc. established the Entrepreneur of the Year in the Philippines
with the participation of co-presenters Department of Trade and Industry, the Philippine Business for Social
Progress, and the Philippine Stock Exchange.

Since its launch in 2003, Entrepreneur of the Year Philippines has become one of the most prestigious
awards programs in the local business community. In 2019, SGV Foundation, Inc. identified and recognized
15 outstanding entrepreneurs from diverse industries throughout the country.

The 15 recognized entrepreneurs for 2019.

(top row, from left): Alexander Cruz; Benjamin Yao; Henry Lim Bon Liong; Miguel Garcia; Jose
Magsaysay Jr.; Paul Holaysan; (middle row, from left) Sindulfo L. Sumagang; Regan Sy; Necisto
Sytengco; Alvin Hing; (front row, from left) Rolandrei Viktor Varona; Beverly M. Dayanan; Esther
Wileen Go; Olivia Limpe-Aw; and Aivee Teo.

1. Alexander Cruz built his first mall in Angono, Rizal in 2002. He grew his business by applying sound
business strategies, such as selecting complementing tenants to create full ecosystems that
support the business of his developments, from supporting tenants to ensuring foot traffic to
creating convenience for visitors. Today, the chairman and chief executive officer (CEO) of XRC
 Mall Developer, Inc. has built 28 community malls, six hotels, and developed five public markets
with the goal of bringing growth to the countryside.

2. Beverly M. Dayanan was born to an impoverished family in Davao. Despite her family’s economic
difficulties, she was able to finish college and become a bank manager. She discovered her passion
for property development after she helped a friend improve his real estate business. Sensing the
demand for high-quality and affordable houses, she established Contempo Property Holdings, Inc.
(CPHI). After completing her flagship project in Mandaue City, CPHI is now developing other projects
in key cities in Visayas and Mindanao. She has also expanded her business to include socialized
housing projects.

3. Miguel Garcia always aspired to create his own brand. In 1997, his started his own company,
Diversified Technology Solutions International, Inc. (DTSI). DTSI has now become a leading enabler
of facilities and IT solutions for enterprises, business process outsourcing (BPO) and shared services
clients. DTSI designs, builds and manages facilities and enables clients with the best in class
technology solutions. In 2010, to further globalize DTSI, he forged a partnership with Nippon
Telegraph & Telegraph (NTT) of Japan, a Global Fortune 100 company. As part of the NTT Group,
DTSI is able to create a wide portfolio of technology-based products, solutions, and services for
digital disruptors.

4. Esther Wileen Go had a vision of enhancing the quality of healthcare through technology and
automation. Leveraging her love for technology and her experience in healthcare operations, she
took over her father’s small technology company which provided automated health coverage
eligibility verification services. Through a series of strategic innovations, she transformed the
company in into an industry leading, award-winning healthtech provider that also provides data
mining and machine learning solutions.

5. Alvin Hing and Paul Holaysan were brought together by their shared vision of improving food
security in the country through advanced and sustainable pig farming practices to enhance
livestock quality for breeding and consumption. Together, they founded Excelsior Farms, Inc. (EFI) in
2014. By investing in top-of-the-line equipment and software for EFI’s farm facility located in Cebu
and offering free education on best practices to stakeholders, students and fellow farmers through
their SWINEovation learning center, EFI aims to modernize the swine industry.

6. Henry Lim Bon Liong developed the first high-yield hybrid rice seed variety suited for the tropics, in
line with his vision of transforming the Philippines into a rice self-sufficient nation. He established
one of the country’s leading hybrid rice companies, SL Agritech Corp. (SLAC), in 2001, and has
since empowered countless farmers by educating them on advanced agricultural methods that has
led to increased yields and better rice quality. At present, SLAC’s commercialized hybrid rice seeds
and rice products are being distributed locally and exported to countries in Asia, North America,
and the Middle East.

7. Olivia Limpe-Aw faced numerous challenges when she took over her father’s company, Destileria
Limtuaco & Co. Inc. (DLCI). But she rebuilt by expanding their exporting capabilities, bolstering the
quality of their products, and improving labor-management relations. She continues to develop DLCI
by establishing her own brands and ventures. Through hard work and determination, she has
successfully sustained and developed her family’s legacy in the liquor business.

8. Jose P. Magsaysay, Jr. started Potato Corner with his partners in 1992 to make money on the side.
By experimenting with a franchising business model and making business owning accessible, they
 have grown to over 1,000 kiosks, including 200 outlets in 11 countries. Today, they are diversifying
their brand lineup by launching brands that sell food items that cater to different markets. Under
his guidance and leadership, Potato Corner has become one of the leading brands in the food
industry.

9. Sindulfo “Etchin” Sumagang persevered in growing his family’s small customs brokerage company,
Oneworld Alliance Logistics Corp. (OALC), into one of the country’s preferred logistics firms. OALC
takes pride in exceeding industry standards by providing enhanced service speed, completing in only
two days what other companies need more than five days to accomplish. By focusing on winning
clients from specific niches, OALC has become one of the top five custom brokerage companies in
Manila, as well as one of the selected firms trusted by the Bureau of Customs with sensitive
shipments.

10. Regan Sy believes that in the steel-trading business, trust is vital. He has embedded this value in
his company, Regan Industrial Sales, Inc. (RISI), a market leading steel products importer. Guided by
his values of honesty and transparency, RISI is committed to providing their clients with clear
choices of steel quality and country of origin, in accordance with their specifications and budget.
Over the years, RISI has leveraged on international partnerships with reputable mills in Japan,
Korea, Taiwan, Thailand, China U.A.E. and other origins, to provide innovative products and services
to Filipino consumers.

11. Necisto U. Sytengco took over his father’s insurance company when he was just 16 years old. After
college, he opened Sytengco Merchandising, a single proprietorship that initially focused on
distributing electronic spare parts and later transitioned to the importation and trade of chemicals.
The company’s portfolio today features over 3,000 products that serve various industries.
Leveraging on his penchant for calculated risk-taking, he has grown SBS from a humble trading firm
to one of the leading chemical distributors in the country.

12. Aivee Aguilar Teo is a dermatologist on a mission to build confidence and change the lives of
Filipinos through her holistic approach to beauty and wellness. In her quest to revolutionize
aesthetic medicine in the country, she established The A – Institute in 2017 to address all the
medical and cosmetic needs of her patients, from dermatology to sleep medicine, sports medicine
and nutrition. Her clinic offers a wide array of services, including painless, non-invasive
procedures, physician-assisted robotic transplants and plastic surgery.

13. Rolandrei Viktor E. Varona dreamt of becoming a chef and run his own restaurant since he was a
boy. He spent his young adult life saving up capital for his future business – fueling his determination
with his dream. He remained undeterred even after failing his first business and made a huge
comeback with Zark’s Burger in 2009. Zark’s Burgers quickly became the standard for affordable
quality burgers and a go-to restaurant for the Filipino youth. In just 10 years, Zark’s Burgers grew
from a humble 16-seater space to a franchise powerhouse boasting 60 branches nationwide.

From among the 15 recognized entrepreneurs, one winner was named the Entrepreneur of the Year
Philippines 2019 which was achieved by Mr. Benjamin Yao of SteelAsia.
Benjamin Yao was determined to help the country’s steel industry catch up with the rest of the world. He
partnered with National Steel of Singapore and soon after, he built the country’s first modern rebar mill in
Bulacan. Seeing the opportunity to further scale up his operations, Mr. Yao decided to operate mills in
Batangas, Cebu, Misamis Oriental and Davao. Steel Asia is currently the Philippines’ flagship steel firm
and is among the largest rebar manufacturers in Asia. With presence across the archipelago, its annual
production reaches over 2 million metric tons, serving over 2,000 customers, including the country’s biggest
property development companies.

Previous Awardees

The following are previous winners of Entrepreneur of The year Philippines Award.
APPLICATION: Let’s try it!

Let’s connect the dots!

Activity 1. Let’s Go Negosyo!

Watch the youtube video entitled “Let’s Go Negosyo!” uploaded by Go Negosyo channel. You
may just click the this link to access the said video: https://www.youtube.com/watch?
v=k2dgItclpWo&feature=youtu.be

After watching, answer the questions below brief but concise. You may write your answers
on the blank spaces provided:

1. In your own words, how does Go Negosyo significantly address poverty of the country?

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2. For you, what do you think is the best program implemented by Go Negosyo?

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 3. Do you think Entrepreneurship is the key to end poverty which is a perennial problem of
the Philippines? Why or why not?

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4. With the Ageing generation of farmers, what do you think is the best solution for this?

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Isn’t it inspiring? Good job learners! You have