OBE - Question Bank

Course Code CCW 332

Course Name Digital Marketing

Year & Semester III-year V Semester

Department AIDS

Faculty Name V. Dhamodharan

Regulations AU – 2021

Academic Year 2024 – 2025

CCW332- Digital Marketing

Prepared By: V. Dhamodharan, Assistant Professor, Department
of AI&DS
506.1 Describe about the fundamentals of digital marketing (K2- Understand)
Sl RBT Unit
Question
No. level No.
Part A
1. Define Digital marketing K1 I
2. Define marketing. K1 I
3. What is e-commerce? K1 I
4. What is meant by green marketing? K1 I
5. Define marketing management. K1 I
6. Why has Digital Marketing grown to be this huge compared to K1 I
offline marketing?
7. List a few disadvantages of Digital Marketing K1 I
8. List a few Digital Marketing trends for 2022-23 K1 I
9. Which are some of the popular digital marketing tools? K2 I
10. How can you categorize Digital marketing? K2 I
11. What are the four C’s of Digital Marketing? K1 I
12. What are the different types of Digital Marketing? K1 I
13. What are the most effective ways to increase traffic to your K1 I
website?
14. Define a responsive web design K1 I
15. What are the 3 ingredients of Digital Marketing? K1 I
16. What are the skills needed for Digital Marketing? K1 I
17. Define content marketing K1 I
18. Differ Traditional Marketing Vs Digital Marketing K2 I
19. Write the importance or advantages of digital marketing. K1 I
20. What is the importance of online market space in digital marketing K1
21. Who are the buyers K1
22. What are the key components of a digital marketing strategy K1
23. List the Benefits of Traditional Marketing. K1
Part B
Explain the concepts of online market space Or discuss the I
1. K2
basic concepts of digital marketing.
2. How Digital marketing differ from traditional marketing K2 I
3 Discuss the characteristics of digital marketing. K2 I
4. Discuss the market place online marketing K2 I
5 Explain the Process and steps in digital marketing. K2 II
Discuss Digital Marketing Types Explained through REAN K2 II
6
Marketing Engagement Framework
7 Discuss the applications and benefits of digital marketing. K2 II
8 Explain the concepts of digital marketing strategy K2 II
List and explain the advantages and disadvantages of traditional K2 II
9
marketing

CCW332- Digital Marketing

Prepared By: V. Dhamodharan, Assistant Professor, Department
of AI&DS
10 Discuss the marketing mix (7P’s) in online context. K2 II
Explain the Opportunities for building Brand Website. Building K2 II
11
Website/Blog using CMS Word Press

Part C
1. Discuss ASCOR digital marketing framework. K2 I
2. Explain the components (types) of digital marketing K2 I
3. Explain the concepts of planning and creation of website design. K2 I

506.2 Illustrate the online marketing and its strategies to change the business
environment (K2- Understand)
Sl RBT
Question Unit No.
No. level
Part A
1. What is the definition of email marketing? K1 III
2. What role does email marketing play in today’s social media K1 III
world?
3. Describe a successful email campaign in which you participated. K1 III
4. What are some examples of different email kinds, and when would K2 III
you use them?
5. How much experience do you have in copywriting? K2 III
6. Describe some of the methods you use to keep your email databases K1 III
in good shape.
7. What do spam complaints (abuse rate) entail, and how would you K1 III
deal with them?
8. What are the biggest obstacles you’ve faced in terms of deliverability, K1 III
and how did you overcome them?
9. Do you keep track of the status of your deliverability. K2 III
10. What are the most crucial features of an email design? K1 II
11. What method would you use to figure out the best number K2 III
of emails to send?
12. What threats and possibilities do you see in email marketing? K1 III
13. Why did you choose email marketing as your niche? K1 III
14. When is the most efficient time to send emails? K1 III
15. What’s the difference between a hard bounce and a soft bounce? K2 III
16. What types of Email Marketing Campaigns are there? K1 III
17. How do you calculate the email deliverability rate? K2 III
18. What are the top five points to keep in mind while creating an email K2 III
checklist
19. How do I keep my email from being SPAM? K1 III
20. Explain the concept of email marketing segmentation. K1 III
21. What are the Benefits and Drawbacks of Using Email Marketing? K1 III
22. When it comes to email marketing, what role does automation play? K1 III
24. What email tracking software do you have experience with? K1 III

CCW332- Digital Marketing

Prepared By: V. Dhamodharan, Assistant Professor, Department
of AI&DS
25. When is the best time to send emails and on which days should they be K1 III
sent?
26 Write the disadvantages of Email Marketing’s. K1 III
27 When is the most appropriate time to send emails? K1 III
28 When it comes to sending emails to customers, how often K1 III
should you do so?
29 In email marketing, what is the ideal method for email K1 III
subject lines?
30 Make a list of the laws that apply to email marketing. K1 III
31 How do you write a powerful email? K1 III
32 What are the different types of email marketing strategies? K1 III
33 What role does automation play in email marketing K1 III
Part B
1. Discuss the concepts of content marketing in detail K2 III
2. Explain about Email Marketing Introduction and Significance K2 III
3. Discuss about various Types of Email. K2 III
4. Explain about lead generation in Email marketing. K2 III
5. How Email is used with social media and mobile? K2 III
6. What are the Email Marketing Campaign Process? K2 III
7 What are the various Advantages and dis advantages of Email Marketing? K2 III
8 What is Mobile Marketing? Explain in detail. K2 III
9 What are various MOBILE App Creation Strategy? K2 III

Part C
Discuss about Benefits of Integrating SMS and Email into Your Marketing III
1. K2
Strategy.
2. Explain about MOBILE COMMERCE. K2 III

506.3 Examine about How digital marketing can be utilized by organizations (K3-Apply)

Sl RBT Unit
Question
No. level No.
Part A
1. What are the Different Ways to Make Money from My Mobile App? K1 III
2. What are Your Top Cost-effective Mobile Marketing Recommendations? K1 III
3. Can we Spot the Future Mobile Marketing Trends? K2 III
4. What are the Qualities of a Good Content for Mobile Marketing? K1 III
5. What is Geo-concentrated on? K1 III
6. Explain Mobile Marketing. K1 III
7. What are the Advantages of Mobile Marketing? K1 III
8. What are the Limitations of Mobile Marketing? K1 III
9. What is the Difference Between Mobile Responsive and Mobile Friendly? K2 III
10. How Do I Create Simple and Effective Messages for Mobile Devices? K2 III
11. How Would You Plan Your Mobile Marketing Strategy for a New Product K2 III

CCW332- Digital Marketing

Prepared By: V. Dhamodharan, Assistant Professor, Department
of AI&DS
 Launch?
12. What are the Most Important Things to Know Before You Start Developing Your K1 III
Mobile App?
13. Explain Push Notification. K1 III
14. What Possible Outcomes Can Business Houses Expect from Mobile Marketing? K2 III
15. Explain opt-in and opt-out. K1 IV
PART- B
1. Explain mobile marketing and its types with suitable example K2 III
2. Discuss the location based in mobile marketing in detail K2 III
3. Illustrate the content-based marketing in detail K2 IV
4. Explain the different types of mobile commerce and mobile payments in detail K2 III
5. Explain the SMS campaign for profiling and targeting K2 IV

506.4 Identify the effectiveness of digital marketing (K4 - Analyze)

Sl RBT Unit
Question
No. level No.
Part A

1. What are some best practice for optimizing a brand website for search K1 IV
engines
2. Differentiate between direct marketing and branding. K2 I
3. How can customer feedback and reviews be leveraged for content K1 IV
marketing
4. Define the term of CPM,CPC,CPA K1 IV
5. Define paid search K1 IV
6. How SEO keywords improve K1 IV
7. List the database keyword examples K1 IV
8. Define ad keywords K1 IV
9. What are the long tail keywords K2 IV
10. What is URL optimization K2 IV
11. Comparisons between on-page and off-page K1 IV
12. What cost per click K1 IV
13. Define return on investment matric K3 IV
Part B
1. Explain the different types of social media channels K3 IV
2. Explain briefly about leveraging social media for brand conversation and buzz K2 IV
3. Explain the steps to launch a successful social media marketing campaign K2 IV
Explain in detail about building customer relationship in digital marketing in
4. detail with real time example
K2 IV
5. Describe how to create loyalty drivers for any one of the real time application K3 IV
6. What is location based and context based mobile marketing? K3 IV

CCW332- Digital Marketing

Prepared By: V. Dhamodharan, Assistant Professor, Department
of AI&DS
 PART – C
1 Discuss about various Coupons, offers and SMS campaigns. K3 IV
2 What are Mobile marketing channels /inventory? K3 IV

506.5 Discuss How data analytics drives digital transformation in marketing (K3-Apply)

RBT Unit
Sl No. Question
level No.
Part A
1. What are three types of meta tags? K1 V
2. Define animations. K1 V
3. Define info graphics. K2 V
4. Difference between PPC and SEM K2 IV
5. What are the advantages of landing pages? K1 IV
6. Define PPC advertising K1 IV
7. What are the Benefits PPC? K1 IV
8. Define Display advertising. K1 IV
9. What are the types of Ads? K1 IV
Part B
1. Explain in detail about digital transformation and the channel
K3 V
attribution
2. Explain some useful digital marketing tools with real time
K3 V
application
3. Explain PPC or paper click advertising K3 IV
Describe Google AdWords with real time examples and list out
4. K3 IV
some of the Google AdWords ad extension
5. Explain how AdWords work with neat sketch K3 IV
6. Describe the steps of web analytics with neat sketch K3 IV
7 Explain about Profiling and Targeting in mobile marketing. K3 IV

CCW332- Digital Marketing

Prepared By: V. Dhamodharan, Assistant Professor, Department
of AI&DS
506.6 Demonstrate the application specific domain in digital marketing tools such as SEO,
SEM, social media and Blogs (K3 - Apply)
Sl RBT
Question Unit No.
No. Level
Part A
1. Define Search engine optimization. K1 II
2. Define crawling. K1 II
3. Define indexing. K3 V
4. Define processing. K1 III
5. Define calculating relevancy. K1 II
6. Define retrieving results K1 II
7. What are the types of SEO? K1 II
8. What are the SEO techniques? K1 II
9. What are SEO strategy elements? K2 II
10. What are three types of meta tags? K1 II
11. What are the benefits of PPC? K1 II
12. What are the types of display advertising? K1 II
13. What are the advantages and disadvantages of display K1 II
advertising?
14. What is light box display ads? K1 II
15. What is pop-up displays? K1 II
16. What is google shopping? K1 II
17. What are analysis of search volume and competitors? K1 II
18. How does a Search Engine Work? K1 II
19. What are the Advantages of SEM? K1 II
20. What are the SEM components and their types? K1 II
Part B
Explain in Detail about Search engine optimization and
1 K3 III
Optimization Process.
Explain in detail about SEO Strategy and Search Engine
2. K3 III
Optimization Process in detail.
Discuss in detail about Keyword Strategy in Search Engine K2 V
3.
Optimization.
4 Explain in detail about On-Page Techniques in SEO. K3 III
5 Discuss in detail about Search Engine Marketing K3 III
6 Explain in detail about the SEM components and their types K3 III
Part C
1. Discuss in Detail about PPC advertising with example. K2 III
2 Illustrate the importance of recent trends in digital marketing in
K2 III
the real world

Faculty Incharge HOD

CCW332- Digital Marketing

Prepared By: V. Dhamodharan, Assistant Professor, Department
of AI&DS