Chapter 4

Lesson 2

Effects of
Social Media
in the Society
Prepared by: Mr. Alexander V. Soria
Introduction
 Let’s define
Social Media
Social Media Hello
• Social Media is defined as
interactive platform where content
is created, distributed and shared
by individuals on the web.

• Forms of electronic
communication (such as websites
for social networking and
microblogging) through which
users create online communities
to share information, ideas,
personal messages, and other
content such as videos.
What is its
purpose? Hello

To provide users with

rich experiences,
dynamic content,
scalability, openness,
and collective
intelligence.
 Mass Media vs. Social Media

Few differences between Mass Media & Social Media :

Mass Media Social Media
• active consumer participation
• passive consumer participation
• consists of a conceivably unlimited number of
• consists of a limited set of targeted channels targeted channels.
• impressions are fleeting with awareness • conversations and content are lasting and
subsiding after date of publication/broadcast continually discoverable via search engines.
• has limited reach with increasing cost as reach • offers unlimited reach and micro-targeting while
expands investment remains relatively constant.
• a financial investment in paid channels and • a social investment in people, conversation and
creative user-generated content.
• carries varying levels of credibility and • conveys a stronger sense of credibility and
authenticity authenticity.
 Types of
Social Media
What’s the first thing that
pops into your head when
you think about “social
media?”
 Types of Social Media

1 Social networks

Social networks, sometimes

called “relationship
networks”, help people
and organizations connect
online to share information
and ideas.
 Types of Social Media

1 Social networks

Examples: Facebook, Twitter,

LinkedIn, and more

Why people use these

networks:
To connect with people and
brands online.
 Types of Social Media
Media Sharing
2 Networks
Media sharing networks give
people and brands a place to
find and share media online,
including photos, video, and
live video.
 Types of Social Media
Media Sharing
2 Networks
Examples: Instagram, Snapchat,
YouTube, and more

Why people use these

networks:
To find and share photos, video,
live video, and other media online.
 Types of Social Media

3 Discussion Forums

Discussion forums are one of the

oldest types of social media.
These are the sites where people
go to find out what everyone’s
talking about and weigh in on it—
and users on these sites generally
aren’t shy about expressing their
opinions.
 Types of Social Media

3 Discussion Forums
Examples: reddit, Quora, Digg,
and more
Why people use these
networks:
To find, discuss, and share news,
information, and opinions.
 Types of Social Media

4 Bookmarking and content

curation networks
Bookmarking and content curation networks
help people discover, save, share, and
discuss new and trending content and
media. These networks are a hotbed of
creativity and inspiration for people seeking
information and ideas, and by adding them
to your social media marketing plan, you’ll
open up new channels for building brand
awareness and engaging with your audience
and customers.
 Types of Social Media

4 Bookmarking and content

curation networks
Examples: Pinterest, Instagram,
and more
Why people use these
networks:
To discover, save, share, and
discuss new and trending content
and media.
 Types of Social Media

5 Consumer review
networks

These are sites to review anything

from hotels and restaurants to the
business where you’re thinking of
applying for a job—and user reviews
have more weight than ever before.
 Types of Social Media

5 Consumer review
networks
Examples: TripAdvisor, Shopee/
shopping apps, and more
Why people use these
networks:
To find, review, and share information
about brands, products, and services,
as well as restaurants, travel
destinations, and more.
 Types of Social Media

6 Blogging and
Publishing networks

Blogging and publishing networks

give people and brands tools to
publish content online in formats
that encourage discovery, sharing,
and commenting.
 Types of Social Media

6 Blogging and
Publishing networks
Examples: WordPress, Tumblr,
Medium

Why people use these

networks:
To publish, discover, and
comment on content online.
 Types of Social Media

7 Social Shopping
Networks
Social shopping networks make e-
commerce engaging by adding a
social element. Social shopping
networks take it one step further by
building their site around a focused
integration between the social
experience and the shopping
experience.
 Types of Social Media

7 Social Shopping
Networks
Examples: Lazada, Shoppee,
Zalora, Amazon, and more

Why people use these

networks:
To spot trends, follow brands,
share great finds, and make
purchases.
 Types of Social Media

8 Interest-based
Networks

Interest-based networks take a

more targeted approach than the
big social networks do by focusing
solely on a single subject, such as
books, music, or home design.
 Types of Social Media

8 Interest-based
Networks

Examples: Pinterest, Instagram

Why people use these

networks:
To connect with others around a
shared interest or hobby.
 Types of Social Media
‘Sharing Economy’
9 Networks
“Sharing economy” networks,
also called “collaborative economy
networks,” connect people online
for the purpose of advertising,
finding, sharing, buying, selling,
and trading products and services.
 Types of Social Media
‘Sharing Economy’
9 Networks
Examples: Airbnb, Uber, Grab,
and more

Why people use these

networks:
To advertise, find, share, buy,
sell, and trade products and
services between peers.
 Types of Social Media

10 Anonymous Social
Networks

Anonymous social networks are

making increasing efforts to hold
users accountable for their social
activity, these sites go the other
way and allow users to post
content anonymously.
 Types of Social Media

10 Anonymous Social
Networks
Examples: Whisper, Ask.fm,
After School, Ask.com,
Curiouscat, NGL, and more
Why people use these
networks:
To gossip, vent, snoop, and
sometimes bully.
 Positive and Negative
Practices on Social Media
 Social media, its positive SOCIAL MEDIA
and negative implications
on society.
Social media continues to play
an important role in defining how many
of us communicate and interact today.
Sites such as Facebook, Google Plus,
Twitter, YouTube, and Instagram are
some of the well-known social
networking sites whose primary
objective is to facilitate such diverse
forms of communication and What We
interaction. Do Now?
Positive Implications
of Social Media
1 Enhancing
communication and
social connection
Social media sites allow its users to
stay connected with their families and
friends. With social media, social
interactions can now be accomplished
in real time, without being bound by
geographical and time constraints.
Positive Implications
of Social Media
2 Political and civic
participations
Political participation refers to activities
whose aim is to exert influence on,
indirectly or directly in the selection of
political officials, or in the introduction
of the public policy.
Positive Implications
of Social Media
3 Improving learning
outcomes
Social media platforms, such as
Facebook, allow students to congregate
outside of their classrooms. A digital
space is also a place for these students
to collaborate and exchange ideas about
educational topics. With social media, the
intellectual adventure doesn’t only
transpire in classrooms, but also in digital
spaces.
Positive Implications
of Social Media
4 Improving self-care and
health outcomes
There are numerous support groups in
social media platforms whose aim is to
assist patients of a similar fate. In these
groups, patients will exchange all sorts
of posts, from topics that talk about
treatments that work to writings that
motivate.
•
•
•
Awareness and fundraising
Facilitating social movements SOCIAL MEDIA
Building relationships and communities
• Community building
• Creative expression
• Cultural exchange
• Information dissemination
• Learning
• Strengthen relationships
• Brand building
• Driving traffic
• Enhanced connectivity
• Ensures better engagement
• Expressing yourself
• Finding support groups
• Growing business
•
•
•
Information sharing
CONCLUSION
Innovation collaboration
Marketing opportunities
Negative Implications
of Social Media
1 Cyberbullying
Cyberbullying can be defined as online
activities that are intended to humiliate
and threaten individuals of lower power.
Examples of cyberbullying include
sending unwanted, derogatory, or
threatening text messages or comments,
rumors, embarrassing and offensive
pictures or videos and many more.
Negative Implications
of Social Media
2 Facebook depression
Researchers have since agreed that
Facebook can cause mild depressive
symptoms. This phenomenon is called
“Facebook depression.” Facebook
depression develops when users spend
a great amount of time on Facebook.
These frequent active members, in turn,
will begin to exhibit classic symptoms of
depression (O'Keeffe & Clarke-Pearson,
2011).
Negative Implications
of Social Media
3 Suicide risk
According to World Health Organization
(WHO) and Centers for Disease Control
(CDC), more than 30,000 suicide
cases have been reported every year in
the Unites States alone, and nearly
1 million occur worldwide. There are
several ways on how social media can
cause suicide behavior, one of which are
cyberbullying and online harassment.
 • Disrupt sleep
•
•
SOCIAL MEDIA
Anxiety
Misinformation
• Body image
• Fear of missing out
• Isolation
• Privacy concerns
• Addiction
• Lacking self-confidence
• Increased depression
• Comparing yourself to others online
• Health issues
• Inadequacy about your life or appearance
• Mood disorders
•
CONCLUSION
•
•
Psychological impact
Reduction in productivity
Self-absorption
End of Chapter 4
Lesson 2