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SFMC Course Outline

The document outlines a comprehensive course on Salesforce Marketing Cloud (SFMC), covering various modules such as Email Studio, Contact Builder, Content Builder, and Automation Studio. Each module includes topics like data management, email creation, analytics, journey building, and API usage, with practical examples and best practices. The course aims to equip participants with the necessary skills to effectively utilize SFMC tools and features.

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gauriidnar69
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8 views7 pages

SFMC Course Outline

The document outlines a comprehensive course on Salesforce Marketing Cloud (SFMC), covering various modules such as Email Studio, Contact Builder, Content Builder, and Automation Studio. Each module includes topics like data management, email creation, analytics, journey building, and API usage, with practical examples and best practices. The course aims to equip participants with the necessary skills to effectively utilize SFMC tools and features.

Uploaded by

gauriidnar69
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SFMC Course Outline

Email Studio
❖ Overview

❖ Administration

❖ Subscribers

➢ Lists

➢ Data Extensions

❖ Create & Send an Email – Live Example

❖ Classic Content

❖ Dynamic Content

❖ Types of Sends

❖ Send Logging

❖ A/B Testing

❖ Tracking

❖ Triggered Sends

• All Subscribers List

• Exclusion List

• Publication Lists

• Suppression Lists

➢ Overview

➢ Use-case and examples


Contact Builder
❖ Data Extensions

❖ All Contacts
❖ Data Sources

❖ Imports

❖ Data Designer

❖ Contact Deletion

❖ Best Practices

Content Builder
❖ Overview

❖ Emails

❖ Templates

❖ Content Blocks

❖ Code Snippet

❖ Best Practices
Analytics Builder
❖ Reports

➢ Standard Reports
➢ Discover

Automation Studio
❖ Overview

❖ Create and Schedule an

Automation

❖ Automation Studio Activities

➢ SQL Query Activity

▪ SQL Queries – examples

▪ Data Views & its usage

➢ Send Email Activity

➢ Import File Activity

Cloud Pages
❖ Landing Pages

❖ Smart Capture Form

❖ Examples and use-cases


Journey Builder
❖ Overview

❖ Journey Creation – Live Example

❖ Journey Templates

❖ Journey Entry Sources

➢ Data Extension

➢ Audience

➢ Salesforce Data Events

➢ Events

➢ Cloud Pages

➢ API Events

❖ Journey Canvas Activities


➢ Wait Activity

➢ Send Email Activity

➢ Decision Splits

➢ Engagement Splits

➢ Random Splits

➢ Joins Activity

➢ Update Contact Activity

➢ Sales and Services Cloud Activities

▪ Overview & examples

❖ Goals

❖ Journey Settings

❖ Journey Testing

❖ Journey History & Reports

❖ Administration

❖ Real Time scenarios and errors


❖ Best Practices

Marketing Cloud Connect


❖ Overview

❖ Installation steps

❖ Use Cases

➢ Email sends

➢ Journey Builder Integration

➢ Journey Builder Salesforce Entry sources

➢ Journey Builder Sales & Service cloud

activities ➢ Synchronized Data Sources

❖ Real Time scenarios and errors

❖ Troubleshooting

➢ Capture API logs


➢ Capture Salesforce Logs

❖ Best Practices

AMPSCRIPT
❖ Overview

❖ Live examples

❖ Real time Use cases

➢ How to use Ampscript in Emails

➢ How to use Ampscript in SMS & Push

Messages ➢ How to use Ampscript in Cloud


Pages

❖ Commonly used functions

SSJS
❖ Overview

❖ Live examples

❖ How to use SSJS in Cloud Pages

❖ How to use SSJS in Automation Studio Script

Activity ❖ Use cases

API
❖ SOAP API

➢ Overview

➢ WSDL and Endpoints

➢ Live examples using SOAP UI tool

➢ Real time Use cases

➢ Overview

➢ API App creation

➢ API endpoints

➢ Live examples using POSTMAN tool


➢ Real time Use cases

❖ REST API

➢ Overview

➢ API App creation

➢ API endpoints

➢ Live examples using POSTMAN tool


➢ Real time Use cases

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