Global Economic Information

System
Lecturer: Assoc. Prof. Dr. HUYNH VIET KHAI
College of Economics, Can Tho University
Email: [email protected]

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Personal Information
 Can Tho University, Viet Nam, 2020 - Now
 Associate professor in Economics, Department Head

 Kyushu University, Japan, 2012 – 2014:

 Postdoctoral researcher in Agricultural and Resource Economics

 Kyushu University, Japan, 2008 – 2011

 PhD in Agricultural and Resource Economics

 Kyushu University, Japan, 2005 – 2007

 Master of Science in Agricultural and Resource Economics

 Can Tho University, Viet Nam, 1997 - 2001

 Bachelor Honors in Agricultural Economics and Rural Development

Researching on the productive efficiency of agricultural production, water pollution, the

demand of agricultural insurance, the solution of poverty reduction, organic production,
biodiversity conservation and so on.

Interested in economic valuation of non-market goods such as externality of agriculture

and forest, waste management, environmental policy, the applications of contingent
valuation and choice modeling methods.
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 What you will learn:
 Types of data analytics
 Frequency distribution plots
 Swarm plots
 Data visualization
 Data science methodologies
 Analytics adoption frameworks
 Trends in data analytics

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 Credit: 2 credits (30 hours including lectures
and tutorials)
 Assessment methods:
 Mid-term exam and excercises: 40%
 Final exam: 60%

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 Learning Outcomes
 By the end of this course, you will be able to:
 Analyze the triggers that led to the evolution of analytics

 Develop an analytical approach to a business problem

 Compare data science, data analytics, and machine

learning and understand their business application

 Explain the significance of data visualization in analytical

modeling to drive meaningful business decisions

 Identify business use cases that can leverage data analytics

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 What Is Data Analytics?

Data analytics is the science of extracting trends, patterns, and

relevant information from raw data to draw
conclusions.
 Data Analytics: Benefits

Cost Improved
Reduction efficiency
DATA
ANALYTICS

Effective Good
decision resource
making utilization

Good
market
insights
 Data Analytics: Domains

Education Healthcare
Industry Industry

Government
Media and Organizations
Entertainment
Industry

Retail
E-Commerce Industry
Industry

Data Analytics Domains

 Course
1 Outline
Course
Introduction Data Analytics,
Data Science, and
Machine Learning

5
Evolution
2
of Data
Data
Analytics
4 Visualization
for Decision Data Science
Making 6
Methodology

Dealing with Different

Types of Data Data Analytics in
7
Different Sectors Analytics Framework,
Case Study, and
Upcoming Trends

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 Introduction to Data Analytics
 Section 1: Evolution of Data Analytics
 Explain the impact of data analytics on accounting
 Explain data analytics and its life cycle
 Describe the various stages of data analytics
 Outline the benefits of data analytics
 Section 2: Dealing with Different Types of Data
 List the terminologies used in data analytics
 Describe the types of data
 Explain the levels of measurement
 Section 3: Data Visualization for Decision-Making
 Explain data visualization
 Describe the importance of data visualization
 List various tools of data visualization

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 Introduction to Data Analytics
 Section 4: Data Analytics, Data Science, and
Machine Learning
 Define data science and machine learning
 Differentiate between data science, machine learning, and
data analytics
 Section 5: Data Science Methodology
 Explain data science methodology
 Describe the various stages of data science methodology

 Section 6: Data Analytics in Different Sectors

 Explain how top companies use analytics
 Describe how Netflix uses analytics to drive engagement
 Explain how analytics changed different sectors

 Section 7: Analytics Framework Case Study and

Upcoming Trends
 Explain the customer analytics framework
 Explain the phases of customer analytics framework
 List the latest trends in data analytics 11
 Data analytics with R
 Section 8: Introduction to R Programming
 Outline the importance of R and its significance in data analytics
 Explain the data types and variables in R Discuss the types of R
operators
 Describe the different types of conditional statements in R Examine
the different types of loops in R
 Analyze the methods to run an R script
 List the commonly used R functions
 Section 9: Data Structures
 Explain how to identify data structures in R

 Discuss how to assign values to data structures

 Describe how to manipulate data using the dplyr package

 Section 10: Data Visualization

 Describe Data visualization
 List the graphics used for data visualization in R Explain ggplot with
examples
 Discuss file formats of graphic outputs
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 Course Features

Number of case studies: 11

Number of research studies: 2

 Course Features
Few case studies discussed in this
course:
Amazon uses data analytics to improve efficiency and reduce
cost.

LinkedIn employs data analytics to revamp its job listings, track

user profiles, and posts.

Netflix gathers data from its subscribers to decide on customer

preferences.
 Course Features

 Research
Studies

 According to
McKinsey,
companies that use
customer analytics
outsmart their
competitors in
terms of profit.

According to a survey conducted by the Business Application

Research Center (BARC) on the BI trends, Master Data and
Data Quality Management are the most important trend in
2020.