MASTER OF BUSINESS

ADMINISTRAPTION
Programme Code: 18D12
Duration: 2 Year

Detailed Syllabus with Scheme of Examination

SESSION2019-2020

Department of Management

(NIMS INSTITUTE OF MANAGEMENT &COMMERCE)

Nims University Rajasthan, Jaipur

NH-11C, Jaipur-Delhi Highway, Jaipur -303121 (Rajasthan)
www.nimsuniversity.org
Master of Business Administrations

ABOUT THE DEPARTMENT

The institute of management was established in the year 2006, which was affiliated to the Rajasthan Technical
University, Kota. In the year 2008 the institutes become the constituent of Nims University Rajasthan, Jaipur
established under the Nims University of Rajasthan, Jaipur Act 2008.
The Institute offers a bouquet of undergraduate, Post Graduate, M.Phil. & Ph.D. Programs in different flavours of
Management like core management, Human Resource, Economic, Finance and Marketing as well as challenging areas
of Energy, Supply Chain and Retail Management. Industry requirements are met by adopting a need based syllabus
and pedagogy involving case based teaching, industrial projects, guest lectures by eminent experts and industrial
visits. Students and faculty benefit alike from heavy engagement of industry experts in various activities of the
institute.The institute of Management is committed to groom the young generation with appropriate skills in emerging
technology. It has been our constant endeavour to mould our students not merely as management professionals but
also successful entrepreneurs equipped with acumen and vision in tune with challenges presented by the new
millennium.
The institute of Management Studies strive to create leaders and entrepreneurs. We in India need to nurture young
people with leadership quality. It is very important to nurture talent, enthusiasm and leadership among them. It is only
this generation, which would help India to become economic superpower in the 21st century.We build team spirit, this
would strive towards excellence in all spheres of individual as well as collective achievement, so that the nation
constantly rises to higher levels of endeavor. We also strive to develop communication skills of the students. We
welcome those who aspire to be tomorrow’s managers and entrepreneurs.
The Management programmes are highly specialized course emphasizing on Services, business strategies and
techniques in the global environment. Program offers student the opportunity to take the required course work at
NIMS UNIVERSITY RAJASTHAN, Jaipur. NIMS – Institute of Management during the two year four semester
course.
Through education,research and service activities, the institute is to enhance the effectiveness of services by
improving the administration of all service organizations.
The institute promotes the exchange and sharing of research findings and the development of collaborative research
activities with faculty in other departments of the University.

VISION
Develop state of art best management institution with excellence in academic, industry and social exposure to
students.

MISSION
Providing best management education to diverse community from national & international background through
quality teaching, research, service, and engagement with the industry

VISION:
Develop managerial skills in the studentsto lead the national and multinational industries.

OBJECTIVE:
Offering post graduate and graduate level management programs to meet industry requirements by adopting need base
syllabus and pedagogy involving case base teaching, industrial projects and visits.

YEAR OF ESTABLISHMENT - 2008-09

Department of Management Course Curriculum

Master of Business Administrations

PROGRAM EDUCATIONAL OBJECTIVES:

Students will develop professional skills that prepare them for immediate employment and for life-long learning in
advanced areas of management and related fields.

Students will begin professionals by solving real problems by the use of management science knowledge and with
attention to team work, effective communication, critical thinking and problem-solving skills.Students will be
provided with an educational foundation that prepares them for excellence, leadership roles along diverse career paths
with encouragement to professional ethics and active participation needed for a successful career.

PROGRAM OUTCOMES (POs)

Apply conceptual business foundations to solve practical decision-making problems, both individually and as part of
teams using techniques such as case analysis, projects and assignments. An ability to develop a systematic
understanding of globalization and its impact on people, businesses and the economy.

PO 1 An ability to demonstrate a critical awareness of current issues (e.g., diversity, social

PO 2 An ability to function effectively on multi-disciplinary teams (Team work).
PO 3 An ability to analyze problems identifies, formulate and use the appropriate managerial skills for
PO 4 Recognize and address ethical issues and values and apply them in organizational settings.
PO 5 An understanding of professional, ethical, legal, financial, marketing, sales, logistical security and
PO 6 An ability to communicate effectively, both in writing and orally (Speaking / Writing skills).
PO 7 Use information and knowledge effectively: scanning and organizing data, synthesizing and
PO 8 A Knowledge of contemporary issues (Social awareness).
PO 9 An ability to use current techniques, skills, and tools necessary for managerial practice (Practical
PO 10 An integrated knowledge of and demonstrated ability to perform as management professionals, and
PO 11 An ability to recognize the importance of professional development by pursuing postgraduate studies or
face competitive examinations that offer challenging and rewarding careers in management (Successful
career and immediate employment).

PROGRAMME SPECIFIC OUTCOMES (PSOs)

Programme Specific Outcomes of MBA
PSO 1 Demonstrate professionalism, self-awareness, leadership, and effective communication skills.
PSO 2 Understand ethical issues and dilemmas that businesses often face.
PSO 3 Apply knowledge and skills to solve business problems.
PSO 4 Understand the concepts of information technology (IT) and how IT can improve organizational
performance.
PSO 5 Demonstrate a global perspective and an awareness of how cultural differences impact businesses.
PSO 6 Possess the skills required to integrate concepts from various disciplines to identify and develop business
strategies.
PSO 7 Possess the skills required to work and lead effectively in a team-based environment
Department of Management Course Curriculum
Master of Business Administrations

CORRELATIONS BETWEEN ASSESSMENT &Pos

Assumptions: only high and moderate correlated pairs shall be used in content delivery and assessment processes,
H=high= (86-95%), M= Moderate = (66-85%) & L= Low= (50-65%), N= NIL
BAIS: EXPERIENCES OF PROHF S K SONI

knowledge
PO1:

PO2: Problem Analysis

PO3: Managerial Skills

Business
PO4: Analysis of ethical issues and values in

PO5: Analysis of Professional integrity

PO6: ability to communicate effectively

PO7: Uses of knowledge or information

Knowledge of contemporary issues

PO8:

PO9: Individual & team work

PO10: Communi-cation

PO11: Life - long learning

Program Outcomes

Methods & techniques Apply

Business

Faculty centered almost one way communication methods

Oral orientation lectures in Field

& information sharing sessions L N N N N L L L L M N
in auditoriums

Lecture with or w/o chalk board M M M L N L L L L M N

Lectrure with combo of relevant

H H M M L M M L N M L
media

Faculty Centered almost two

way communication methods

Classroom & Lab demonstration

of simple study & law
verification type lab experiences H M M M L L L M L M L
by faculty with students'
participation

Problem solving in small groups

H H H L M M M L M M N
in tutorial classes

Case study method (small

M H M M N M M M M H L
groups)
Group discussions method
M M M L N M M M M H L
(Large groups)

Counseling& Mentoring M M M L L M L L N L L

Department of Management Course Curriculum

Master of Business Administrations

knowledge
PO1: Apply Business

PO2: Problem Analysis

PO3: Managerial Skills

issues and values in
PO4: Analysis of ethical
Professional integrity
PO5:

communicate effectively
PO6:

or information
PO7: Uses of knowledge
contemporary issues
Knowledge
PO8:
work
PO9: Individual & team

PO10: Communi-cation
learning
PO11: Life
Faculty guided
small group

Analysis

ability
collaborative
activities based
methods

-
long
of

to

of
Classroom & Lab
demonstrations of
simple study & law
M M M L M L L M M H M
verification type lab
experiences by
students' groups
Panel discussion on
analyses of cause-
effect correlations,
typical errors and
H H M L M M M M L M N
graphical results in
observations of lab
experiences & field
experiences'
Library assignment
based Tutorial
H H H L M H M M M M N
classes and
competitive debates
Library assignment
based Classroom /
H H H N M H M M M M N
lab seminars on given
themes
Investigation of
attributes in
H M L H H L M M H H M
Laboratory in small
teams
Problem analysis &
problem solving in
micro projects teams M H M M M M M M H H M
in Labs, workshops
and projects' shop
Problem Solving
through Minor M H H H H M M M H H M
projects
Realistic field
Problem solving
through major
projects, using H H H H H H H H H H H
internal & external
resources &
expertise.
Department of Management Course Curriculum
Master of Business Administrations

Learning in teams in
games, sports and in
N N N N N M L H H H M
fine perforeming
arts' events
"Self-Learning
Group" interaction
M M M M M M L M M M M
induced social
learning
Industrial Training
for employability M M L L M M M M M H M
enhancement
Industrial / field
internship for
H M M M M M M M H M
employability M
enhancement

CORRELATIONS BETWEEN ASSESSMENT & Pos

Assumptions: only high and moderate correlated pairs shall be used in content delivery and assessment
processes, H=high= (86-95%), M= Moderate = (66-85%) & L= Low= (50-65%), N= NIL
BAIS: EXPERIENCES OF PROHF S K SONI
Business

PO4: Analysis of ethical issues and

PO6: ability to communicate

PO5: Analysis of Professional

PO7: Uses of knowledge or

Knowledge of contemporary issues

PO9: Individual & team work

PO11: Life - long learning

PO3: Managerial Skills
PO2: Problem Analysis

PO10: Communication
Apply

Program Outcomes
values in Business

Delivery Method
information
knowledge

effectively
integrity
PO1:

PO8:

Direct Terminal
Assessment-Oral
Viva-voce w/o visuals L L L L L L L L N L N
Viva-voce with visuals M L L M L M M M 0 M L
Case studies M M M M M H M H M M M
Group Discussion, M M L N N M M M L M L
Presentations or Class
M L M L N L L L L M L
demonstrations
Class room Seminar
Presentations using media H H H H M M M H H H M
or Lab demonstrations

Paper presentation in Local H M M M L L L L L M N

Department of Management Course Curriculum
Master of Business Administrations

Conference mode
Panel discussions on given
M H N N N H H H L H L
themes
Direct Terminal
Assessment-
written
Multiple choice Objective
L L N N L L L N N N N
questions
Short Answer Questions H M M L L M M L L M L
Long answer essay type
Questions & M M M N 0 M M M M M M
Seminar papers
ENGG. Graphics rich
questions & answers/ M M M L N N N N L L L
Tutorial classes
Library assignments/
M M H M L M M M M M L
Tutorials
Lab Reports / Charts/ PPts/
M M M M M L L L M M M
tutorials
Micr, Minor & Project
H H H H H M M M M H H
Reports
Major Projects outputs H H H M H M H H H H H
Sports & games L M L L L M L H H H L
NCC & NSS L M M L L H M H H H M
Community Dev projects M M M M L H H H H M M
Attendance in classroom,
labs, other group & M M H H H N N H H H L
competitive activities

Department of Management Course Curriculum

Master of Business Administrations

PO4: Analysis of ethical issues and values in Business

PO8: Knowledge of contemporary issues

PO7: Uses of knowledge or information
PO6: ability to communicate effectively
PO5: Analysis of Professional integrity
Direct Terminal
PO1: Apply Businessknowledge

PO9: Individual & team work

Assessment-products
/process outputs

PO11: Life - long learning

PO3: Managerial Skills

PO10: Communi-cation
PO2: Problem Analysis

Workshop assignments M M L L M L L M H M L
Lab experiences/ outputs M M L M M L L M M M L
Micro-projects outputs M M L L L L L M M M L
Minor Projects outputs M H M M M L M M M M M
Major Projects outputs H H H M H M H H H H H
Sports & games L M L L L M L H H H L
NCC & NSS L M M L L H M H H H M
Community Dev projects M M M M L H H H H M M
Attendance in classroom,
labs, other group & M M H H H N N H H H L
competitive activities

Department of Management Course Curriculum

Scheme MBA

Theory Examination Practical Examination

Total
S.
Code Subject Semester Mark LTP Credits
No. Internal External Internal External
s
Assessment Assessment Assessment Assessment

Computer
1 MGC111 Applications for 30 70 - - I 100 3-1-0 4
Business

Principles of
2 MGC112 30 70 - - I 100 3-1-0 4
Management

Organizational
3 MGC113 30 70 - - I 100 3-1-0 4
Behaviour

Financial
Reporting,
4 MGC114 30 70 - - I 100 3-1-0 4
Statements and
Analysis
Business
5 MGC115 30 70 - - I 100 3-1-0 4
Mathematics
Legal Aspects
6 MGC116 & Business 30 70 - - I 100 3-1-0 4
Environment
Business
7 MGC117 30 70 - - I 100 3-1-0 4
Communication

700 21-7-0 28

Financial
1 MGC211 30 70 - - II 100 3-1-0 4
Management
Marketing
2 MGC212 30 70 - - II 100 3-1-0 4
Management
Master of Business Administrations

Human Resource
3 MGC213 30 70 - - II 100 3-1-0 4
Management
Operation
4 MGC214 30 70 - - II 100 3-1-0 4
Management
Managerial
5 MGC215 30 70 - - II 100 3-1-0 4
Economics
Management
6 MGC216 Information 30 70 - - II 100 3-1-0 4
Systems
Research
7 MGC217 30 70 - - II 100 3-1-0 4
Methodology

700 21-7-0 28

Business Policy &

1 MGC311 Strategic 30 70 - - III 100 3-1-0 4
Management
International
2 MGC312 30 70 - - III 100 3-1-0 4
Business
Corporate
3 MGC313 Internship Project - - - 100 III 100 4-0-0 4
& Viva Voce
Specialization-I
4 30 70 - - III 100 3-1-0 4
(Elective-I)
Specialization-I
5 30 70 - - III 100 3-1-0 4
(Elective-II)
Specialization-II
6 30 70 - - III 100 3-1-0 4
(Elective-I)

Department of Management Course Curriculum

Master of Business Administrations

Specialization-II
7 30 70 - - III 100 3-1-0 4
(Elective-II)

700 22-6-0 28

Logistics & Supply

1 MGC411 30 70 - - IV 100 3-1-0 4
Chain Management
Business Decision
& Ethics: Lesson
2 MGC412 30 70 - - IV 100 3-1-0 4
from Bhagavad
Gita
Creativity,
Innovation &
3 MGC413 30 70 - - IV 100 3-1-0 4
Entrepreneurship
Development

Dissertation and
4 MGC413 30 70 - - IV 100 4-0-0 4
Viva Voce

Specialization-I
5 30 70 - - IV 100 3-1-0 4
(Elective-III)
Specialization-I
6 30 70 - - IV 100 3-1-0 4
(Elective-IV)
Specialization-II
7 30 70 - - IV 100 3-1-0 4
(Elective-III)
Specialization-II
8 30 70 - - IV 100 3-1-0 4
(Elective-IV)

700 25-7-0 32

Department of Management Course Curriculum

Master of Business Administrations

Electives

Theory Examination Practical Examination

S. Total
Code Sem. Subject Electives LTP Credits
No. Internal External Internal External Marks
Assessment Assessment Assessment Assessment

Human Anatomy
MGE311 I 30 70 - - 100 4-0-0 4
and Physiology
Medical
Terminology
MGE312 II Epidemiology & 30 70 - - 100 4-0-0 4
Occupational
Hospital & Health Health
1
care Management
Hospital Support
MGE411 III and Clinical 30 70 - - 100 4-0-0 4
Services
National Health
MGE412 IV Programme & 30 70 - - 100 4-0-0 4
Policy
Social Media
MGE313 I 30 70 - - 100 4-0-0 4
Marketing

MGE314 II E-mail Marketing 30 70 - - 100 4-0-0 4

2 Digital Marketing Youtube and

MGE413 III 30 70 - - 100 4-0-0 4
WebMarketing
Google Adwords
MGE414 IV And Video 30 70 - - 100 4-0-0 4
Marketing
3 MGE315 I HR Competency and 30 70 - - 100 4-0-0 4
Talent
Department of Management Course Curriculum
Master of Business Administrations

Management
Industrial Relation
MGE316 II and Labour 30 70 - - 100 4-0-0 4
Legislation
Organization
MGE415 III Change and 30 70 - - 100 4-0-0 4
Development
Compensation
MGE416 IV 30 70 - - 100 4-0-0 4
Management
Advertising
MGE317 I 30 70 - - 100 4-0-0 4
Management
Product & Brand
MGE318 II 30 70 - - 100 4-0-0 4
Management
4 Marketing Marketing of
MGE417 III 30 70 - - 100 4-0-0 4
Services
Advance
MGE418 IV Consumer 30 70 - - 100 4-0-0 4
Behaviour
Information
MGE319 I Technology 30 70 - - 100 4-0-0 4
Management
E Commerce &
MGE320 II 30 70 - - 100 4-0-0 4
Web Security
5 IT
Database
MGE419 III Management 30 70 - - 100 4-0-0 4
System
Enterprise
MGE420 IV 30 70 - - 100 4-0-0 4
Resource Planning

Department of Management Course Curriculum

Master of Business Administrations

Security Analysis
MGE321 I & Portfolio 30 70 - - 100 4-0-0 4
Management
Financial
MGE322 II Derivatives and 30 70 - - 100 4-0-0 4
Risk Management
6 Finance
Indian Financial
MGE421 III market and 30 70 - - 100 4-0-0 4
Institutions.
International
MGE422 IV Finance and Forex 30 70 - - 100 4-0-0 4
Management
Pharmaceutical
MGE323 I 30 70 - - 100 4-0-0 4
Marketing
Pharmaceutical
MGE324 II 30 70 - - 100 4-0-0 4
Management
Pharmaceutical
7 Pharmaceutical
MGE423 III Management 30 70 - - 100 4-0-0 4
Jurisprudence
Drug Store and
MGE424 IV Business 30 70 - - 100 4-0-0 4
Management
Production
MGE325 I 30 70 - - 100 4-0-0 4
Management
Operation
MGE326 II Production & Planning and 30 70 - - 100 4-0-0 4
8 Operation Control
Management
Productivity
MGE425 III 30 70 - - 100 4-0-0 4
Management

MGE426 IV Maintenance 30 70 - - 100 4-0-0 4

Department of Management Course Curriculum
Master of Business Administrations

Management
International
MGE327 I Business 30 70 - - 100 4-0-0 4
Environment
Export-Import
MGE328 II Policies and 30 70 - - 100 4-0-0 4
9 IB Procedures
International
MGE427 III 30 70 - - 100 4-0-0 4
Financial Markets
Legal Dimensions
MGE428 IV of International 30 70 - - 100 4-0-0 4
Business
Airline And
MGE329 I Aviation 30 70 - - 100 4-0-0 4
Management
Airline Strategic
Alliances &
MGE330 II 30 70 - - 100 4-0-0 4
Marketing
Aviation Management
10
Management Air Line and Air
MGE429 III Port Operational 30 70 - - 100 4-0-0 4
Management
Aviation Safety
Management And
MGE430 IV 30 70 - - 100 4-0-0 4
Accident
Investigation
11 Hotel Rooms Division
MGE331 I 30 70 - - 100 4-0-0 4
Management

MGE332 II 30 70 - - 100 4-0-0 4

Food Production &

Department of Management Course Curriculum

Master of Business Administrations

Operation
Food And
MGE431 III Beverage Service 30 70 - - 100 4-0-0 4
Operation
Tourism Principles
MGE432 IV 30 70 - - 100 4-0-0 4
And Practices
Project
MGE333 I Management 30 70 - - 100 4-0-0 4
Fundamentals
Project
Management and
MGE334 II Project 30 70 - - 100 4-0-0 4
12 Quantitative
Management Techniques
Project Risk
MGE433 III 30 70 - - 100 4-0-0 4
Management
Agile Project
MGE434 IV 30 70 - - 100 4-0-0 4
Management
Green Logistics
MGE335 I and Supply Chain 30 70 - - 100 4-0-0 4
Management
Material
MGE336 II Logistics 30 70 - - 100 4-0-0 4
13 Management
Management
Quality
MGE435 III 30 70 - - 100 4-0-0 4
Management
Project
MGE436 IV 30 70 - - 100 4-0-0 4
Management

MGE337 I Rural Marketing 30 70 - - 100 4-0-0 4

14 Rural Management
MGE338 II Rural Credit and 30 70 - - 100 4-0-0 4
Department of Management Course Curriculum
Master of Business Administrations

Finance
Global Business
Environment &
MGE437 III 30 70 - - 100 4-0-0 4
Rural
Development
Rural - Urban
MGE438 IV 30 70 - - 100 4-0-0 4
Dynamics
Retail
MGE339 I 30 70 - - 100 4-0-0 4
Management
Customer
MGE340 II Relationship 30 70 - - 100 4-0-0 4
Retail Management
15
Management Sales management
MGE439 III 30 70 - - 100 4-0-0 4
and Salesmanship
Retailing and
MGE440 IV Distribution 30 70 - - 100 4-0-0 4
Management
Agricultural
MGE341 I 30 70 - - 100 4-0-0 4
Economics
Economics of
MGE342 II 30 70 - - 100 4-0-0 4
Climate Change
Business
16 Infrastructure
MGE441 III Economics 30 70 - - 100 4-0-0 4
Economics
Urban And Rural
MGE442 IV Transportation 30 70 - - 100 4-0-0 4
Economics
17 MGE343 I Family Business & Family Business 30 70 - - 100 4-0-0 4
Entrepreneurship Management

Department of Management Course Curriculum

Master of Business Administrations

Business
MGE344 II 30 70 - - 100 4-0-0 4
Regulation
Dynamics Of
MGE443 III Family Business 30 70 - - 100 4-0-0 4
Governance
Finance And Tax
MGE444 IV Strategies For 30 70 - - 100 4-0-0 4
Family Business
Financing of Agri
MGE345 I 30 70 - - 100 4-0-0 4
business
Agri Technology
MGE346 II Agriculture 30 70 - - 100 4-0-0 4
Management
18 business
Management E Commerce &
MGE445 III 30 70 - - 100 4-0-0 4
Agri Business
Agriculture and
MGE446 IV 30 70 - - 100 4-0-0 4
Food Retailing
Insurance and Risk
MGE347 30 70 - - 100 4-0-0 4
Management

MGE348 II Reinsurance 30 70 - - 100 4-0-0 4

Insurance
19
Management Marketing of
MGE447 III 30 70 - - 100 4-0-0 4
Insurance Services
Insurance Law and
MGE448 IV 30 70 - - 100 4-0-0 4
Regulation
20 Banking Banking Service
MGE349 I 30 70 - - 100 4-0-0 4
Management Operation
MGE350 II Bank and Risk 30 70 - - 100 4-0-0 4
Management

Department of Management Course Curriculum

Master of Business Administrations

Banking Law and

MGE449 III 30 70 - - 100 4-0-0 4
Practice
Commercial Bank
MGE450 IV 30 70 - - 100 4-0-0 4
Management
Digital Media &
MGE351 I 30 70 - - 100 4-0-0 4
Convergence

MGE352 II New Media 30 70 - - 100 4-0-0 4

Media and
21
Entertainment Media
MGE451 III 30 70 - - 100 4-0-0 4
Management
Broadcast
MGE452 IV 30 70 - - 100 4-0-0 4
Journalism
Sports Facilities
MGE353 I Planning And 30 70 - - 100 4-0-0 4
Management

MGE354 II Ethics In Sports 30 70 - - 100 4-0-0 4

Sports
22 Sports Media,
Management
Communications
MGE453 III 30 70 - - 100 4-0-0 4
& Event
Management
Contemporary
MGE454 IV 30 70 - - 100 4-0-0 4
Issues in Sports
23 Travel & Tourism Travel Agency
Management And Tour
MGE355 I 30 70 - - 100 4-0-0 4
Operations
Management
MGE356 II Tourism 30 70 - - 100 4-0-0 4
Marketing

Department of Management Course Curriculum

Master of Business Administrations

Itinerary
MGE455 III Preparations and 30 70 - - 100 4-0-0 4
Tour Packaging
Hospitality Hotel
MGE456 IV 30 70 - - 100 4-0-0 4
and Hotelering
Event
MGE357 I 30 70 - - 100 4-0-0 4
Management
Travel Agency
And Tour
MGE358 II 30 70 - - 100 4-0-0 4
Operations
Hospitality Management
24
Management
Food And
MGE457 III Beverage 30 70 - - 100 4-0-0 4
Management
Tourism Principles
MGE458 IV 30 70 - - 100 4-0-0 4
And Practices
Event
MGE359 I 30 70 - - 100 4-0-0 4
Management
Human Resources
MGE360 II in Event 30 70 - - 100 4-0-0 4
Management

25 Event Management Marketing for

MGE459 III Event 30 70 - - 100 4-0-0 4
Management
Financial and
Behavioural
MGE460 IV 30 70 - - 100 4-0-0 4
Aspect for Event
Management

Department of Management Course Curriculum

Master of Business Administrations

Department of Management Course Curriculum

SCHEME OF EXAMINATION: Semester wise (06 months)
Department of Management
Programme Code: 18D12

MBA- MASTER OF BUSINESS ADMINISTRATION

Semester- I Max. Marks=100 Min. Marks=50

Practical
Theory Examination Examinatio
n
S. Se
Inter Exte Total Credi
N Code Subject mes LTP
nal rnal Marks ts
o. Internal External ter
Asse Asse
Assessment Assessment
ssme ssme
nt nt
Computer
1 MGC111 Applications for 30 70 - - I 100 3-1-0 4
Business

Principle of
2 MGC112 30 70 - - I 100 3-1-0 4
Management

Organizational
3 MGC113 30 70 - - I 100 3-1-0 4
Behaviour

Financial
Reporting,
4 MGC114 30 70 - - I 100 3-1-0 4
Statements and
Analysis
Business
5 MGC115 30 70 - - I 100 3-1-0 4
Mathematics
Legal Aspects &
6 MGC116 Business 30 70 - - I 100 3-1-0 4
Environment
Communication
7 MGC117 30 70 - - I 100 3-1-0 4
for professionals
21-7-
700 28
0
Master of Business Administrations

M.B.A. 1ST Semester

MGC111 Computer Applications for Business 3-1-0 4

Computer Applications for Business

Course Objective: To impart the necessary computer education to the students of management
The objectives of this course are: -
1. To assist students in developing expertise and in depth understanding in the field of computer
skills in management
2. To develop advanced skills for management intervention in computer skills
3. To develop competencies in performing function educator, manager and researcher in the
computer field

Characteristics of computer & its block diagram, generation of computer, classification of

computer (super, mainframe, mini, workstation, portable), number system.
Input device (keyboard, pointing device, data scanning, digitizer, electronic card based device,
speech recognition device).
UNIT Output device (Monitor, printer, plotter, speaker, screen image projector).
1 CPU – CU & ALU, Processor speed, system clock, Motherboard, Microprocessor, Expansion
slot, Memory buses.
Storage unit – Primary & secondary storage unit, Main Memory – RAM (SRAM & DRAM) &
ROM, Cache Memory.
Secondary Memory & its type (sequential & direct access) Magnetic tapes, Magnetic Desk,
Optical Disk, Disk Formatting (Boot Record, FAT, Folder directory).

Software and Types of Software- Operating system basics, application software definition and
UNIT basics. Introduction to Programming Languages, System software (Operating systems and
2 Utilities), application software (Word processors, Spreadsheet, DBMS, Presentation Graphics,
Browsers, Personal Information Managers). Data Warehousing – Need for data warehousing,
data warehouse components, Construction of data warehouse (Theory Only)

Application Software (Working knowledge at Common Users Level Only)

(a) Word Processing, Software: MS Word, Entering, Editing and Formatting Text, Document
Formats, (page Size and Orientation, Headers and Footers, Columns and Section, Page layout),
UNIT Spelling and Grammar headers, Thesaurus, Find and Replace, Cut and Paste, Tables and
3 Formatting tables, Mail Merge, Styles and Templates.
(b) Spreadsheet Program - MS Excel: Entering data, Labels Values, Dates, Formulas, Cell
references, Formats, Functions, Templates, Charts and Maps, analyzing data in a spreadsheet.
(c) DBMS - Microsoft Access: Database, Entering data into the database Creating Database
tables, editing data, Viewing Records, Sorting records, Querying a database, generating reports.

UNIT Communications and Connectivity-Data Communication systems, Data transmission (serial,

4 Parallel, bandwidth, Protocols), E-mail, FAX, Voice and Video messaging, Video conferencing,
Online services, user connection (type) Networking of Computers (Node, Client, Server. LAN,
WAN), Using the network, The Internet and the Web. Telecommunication Concepts, Data
Department of Management Course Curriculum
Master of Business Administrations

Transmission and OSI reference model, LAN, MAN, WAN, WWW, Topologies, Protocol
stack, Internet, Intranet, Extranet.

The Internet and Online Resources (Working knowledge at Common Users Level Only)
UNIT How the Internet works, Introduction to TCP/IP, IP and DNS address, Features of the Internet
5 9E-mail, News, Telnet, FTP, Chart, Channel, WWW, Online services, Bulletin Board Services)
Connecting to a PC to the Internet (Setting Dial up and Internet connection Wizard) Overview
of Internet browsers IE and Firefox, features, there in use off search engines surfing creating
and Use of e-mail, Awareness about e-commerce and its advantages.

Recommended Books
1. Computers: Technology, Applications and Social Implications
2. A First Course in Data Processing, J. Daniel Couger& Fred R McFadden, Whiley
3. David, Van Over, Foundations of Business System, Forth Worth, Dryden 1992
4. Estrada Susan, Connecting to Internet, OReiley, 1993
5. Computer Networking – James F Kurose & Keith W Ross, Addision Wesley, 2004
6. Data Communications and Networking – 3rd Edition, Forouzan, Tata McGraw Hill
7. The Internet Book – Douglas E Comer, PHI
8. Computer Networks-Protocols, Standards & Interfaces-Black, PHI

Course Outcomes-
At the end of this course, the students will be able to
1. Store, Maintain & analysis the data on computer.
2. Escalate trends and issues related to and challenges in implementation of computer and networking
in organizations.
3. Maintain the content on the website and use of information from internet.
4. Prepare and utilize various instructional media and methods in for analysis & provide solutions for
various problems in way of IT infrastructure.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 1ST Semester

MGC112 Principles of Management 3-1-0 4

Business and Management

Course Objective: To understand and evaluate firm’s management philosophy and their impact on
organization and operation of the business.
Course Learning Objectives:
The objective of this course is
1. Define the role of management in an organization
2. Recognize and conceptualize the knowledge learned
3. Explain management theory and applications
4. Ability to demonstrate a superior level of written skill
5. Evaluate the students should have a good oral skill
6. Demonstrate intellectually the role of management and communication methods

Business an introduction – Introduction, Definition, Features and Scope of Business,

UNIT 1 Objectives of Business, Classification of Business Activities (Industry & Commerce),
Types of Industries, Forms of ownership – Sole, Proprietorship, Partnership, Company,
Cooperatives. Joint Sector, public Enterprises.

Nature and Purpose of Management- Concept of management, Definition, Nature and

scope of management, Management Functions, Functional areas of Management,
UNIT 2
Principles of Management (Henri Fayol), Levels of Management, Difference Between
management and Administration Management as a Profession in India.

Planning – Introduction, Definition, Nature and components of planning. Types of plans,

Process of planning, Effective planning, MBO
UNIT 3 Organization – Introduction, Definition, Process/steps of Organizing, Principles of
organization, Forms or types of Organization, Formal and informal Organization,
Delegation of authority.

Decision- making - Definition, Elements of Decision Making, Features or

UNIT 4
Characteristics of Decision Making, Process and Techniques of decision-making

Control – Definition: Nature and process of control. Principles of Effective Control,

Techniques of control (elementary knowledge only) Effective control system.
UNIT 5
Coordination – Definition, Principles and Techniques of coordination, Effective
coordination.

Motivation – Human needs, Techniques of motivation, Sound motivation system,

UNIT-6 Theories of motivation (suggested by Maslow, Herzberg, McGregor Victor Vroom).
Functions and Theories of Leadership, Leadership Styles.

Leadership- Definition, Key Terms, Leadership and Management, Leadership and

UNIT-7 Power, Personal Power, personal qualities in Manager, Theories of Leadership,
Leadership style (autocratic, bureaucratic, democratic, and laissez-faire)
Department of Management Course Curriculum
Master of Business Administrations

Case Study in Management: Introduction to case Study method –Objectives of Case

UNIT -8
Method, How to Write and Analysis of Case Study, (Practical case study).

Recommended Books
1. Management– J. R. Schermerhorn Jr. 8th Edition, Wiley India, New Delhi 2005
2. Management-Richard L. Daft, Cegage learning
Reference books:
1. Management - Ricky W. Griffin Eight Edition, 2005, Biztantra
2. Fundamentals of Management-Stephen P Robbins et all, Pearson Publications, Fifth edition
3. Management - A Global and Entrepreneurial Perspective - Harold Koontz, Heinz \Weihrich - TMH 12th
edition, 2008.
4. Management-Concepts and Cases-V. S. P. Rao, Excel Books
5. Dr. B. S. Mathur--Principles of Management (National Publishing House. Chaura Rasta, Jaipur).

Course Outcomes:
At the end of this course, the students will be able to
1. Explain the aims of education, philosophies, trends in education and health: its impact on
Management education.
2. Demonstrate competency in teaching, using various instructional strategies.
3. Prepare and utilize various instructional media and methods in teaching learning process.
4. Construct, administer and evaluate various tools for assessment of knowledge, skill, and attitude.

M.B.A. 1ST Semester

MGC113 Organizational Behaviour 3-1-0 4

Organizational Behaviour
Course Objective: This course integrates the study of management principles and practices with the study
of human behavior within organizations. The focus will be upon translation of management and
organizational behavior theory to practices that result in organizational effectiveness, efficiency, and human
resource development. The primary goal of this course is to prepare students for advanced leadership roles
in modern organization. This course will provide a good foundation for students intending to study in any
major, as the main objective of this course is to provide students with the essential content and experiences
they need to become a motivating student, successful manager and an effective employee in any type of
work they do in the future. By taking the course students will understand themselves and other people at
work and will be able to learn how to create effective work groups to be successful in life.
Course Learning Objectives-
The objectives of this course are: -
1. To assist students in developing expertise and in depth understanding in the field of management area as
well as corporate culture
2. To develop advanced skills for management intervention in various organizational behavioral decisions

Department of Management Course Curriculum

Master of Business Administrations

3. To develop competencies in performing function educator, manager and researcher in the field
management.

UNIT 1 Organizational Behavior – Introduction, definition, goals, elements, historical development

of Organizational Behaviour, fundamental concepts, contributing disciplines to OB, Models of
OB, social systems and organizational culture, international Dimensions of organizational
behavior, limitations of Organizational behavior

Dynamics of Organizational Behaviour -Organizational culture and climate – Factors

UNIT 2 affecting organizational climate. Organizational change – Importance – Stability Vs Change –
Proactive Vs Reaction change – the change process – Resistance to change – Managing
change. Stress – Work Stressors – Prevention and Management of stress.

UNIT 3 Individual Behaviors: Introduction, foundation of individual behavior: Personality:

definition, determinants, personality traits, types, from concepts to skills, theories, instruments
to measure personality, personality attributes influencing OB Perception: meaning.

Analysis of Interpersonal Relationship, Developing Interpersonal relationship. Group

UNIT 4 Dynamic: Definition of Group, stages of group Development, Group Decision Making.
Primary and secondary motives, Theories of motivation: Maslow’s theory and its
contemporary variations.

Attitudes, Values & Learning -Attitudes: definition, sources of attitudes, types of attitudes,
cognitive dissonance theory, from concepts to skills, changing attitudes, work related attitudes.
UNIT 5
Values: definition, importance of values, sources of our value systems, types of values,
loyalty and ethical behavior.
Learning: definition ‐ theories of learning

Group Behaviour-Organization structure, Formation, Groups in organizations, Influence,

UNIT 6 Group dynamics, Emergence of informal leaders and working norms, Group decision making
techniques, Team building ,Interpersonal relations, Communication, Control.

Leadership And Organizations –Meaning, Importance, Leadership styles, Theories ,Leaders

Vs Managers ,global C.E.O’s and their management styles-IndraNooyi Pepsi, Andrea Jung
UNIT 7
Avon Cosmetics USA,VijayMallya UB group, N.R.Narayana Murthy Infosys,KiranMazumdar
Shaw Biocon,NainaLalKidwai HSBC Bank, Bill Gates Microsoft.

RECOMMENDED BOOKS:
1. Organizational Behavior - Stephen P Robbins, Timothy A. Judge, SeemaSanghi- Pearson Education,
12th Edition
2. Organization Behavior-Steven L Mc Shane, Mary Ann Von Gilnow and Radha R Sharma, TMH, 3rd
Edition, 2006
REFERENCE BOOKS:
1. Organizational Behavior, Fred Luthans, 11th edition, Mc-Graw Hill International
2. Understanding Organizational Behaviour – UdayParek; Oxford Press
3. Management and organizational Behavior, Laurie J Mullins, Pearson education
4. Stephen P. Robins, Organizational Behavior, PHI Learning / Pearson Education, 11th edition, 2008.
5. Fred Luthans, Organizational Behavior, McGraw Hill, 11th Edition, 2001
6. Fundamentals of organizational behavior, Slocum/Hillriegel. Cengene Learning
Department of Management Course Curriculum
Master of Business Administrations

7. https://bookboon.com/en/organisational-behaviour-ebook
8. www.free-ebooks.net/ebook/Management-and-Organization-Behavior
9. https://www.mooc-list.com/course/organizational-analysis-coursera
10. www.coursera.org/learn/organizational-behavior
11. www.nptel.ac.in
12. www.pearson.co.uk

Course Outcomes-
At the end of this course, the students will be able to
1. Appraisal of trends and issues related to organization behavior and corporate techniques
2. Perform physical, psychosocial & spiritual assessment
3. Appreciate team work & coordinate activities related to organizations
4. Prepare and utilize various instructional media and methods in teaching learning process

M.B.A. 1ST Semester

MGC114 Financial Reporting, Statements and Analysis 3-1-0 4

Course Objectives: To develop an understanding of the importance, language and techniques of

management accounting.
Course Learning Objectives:
The objective of this course is
1. To assist and develop a broad understanding of fundamental principles, concepts, trends and
issues related to management education.
2. To provide opportunity to understand, appreciate and acquire skills in teaching and Accounting
evaluation.
3. To develop knowledge and skill in curriculum development, implementation, maintenance of
standards and accreditation of various Management educational programs.

Accounting Concepts, Principles, Bases and PoliciesIntroduction to Financial, Cost and

Management Accounting- Generally accepted accounting principles, Conventions and
Concepts-Balance sheet and Profit & Loss account and related concepts - Introduction to
Unit I
inflation accounting- Introduction to human resources accounting-Accounting Standards
- Scope and functions of Accounting Standards Board-International Financial Reporting
System.

Accounting Mechanics Meaning of double entry accounting- Classification of accounts

under Traditional approach and under Accounting Equation approach- Transactions and
events-Meaning and roles of debit and credit- writing up Journals, passing journal entries,
Unit II
Introduction to various Secondary Books of account- Posting to Ledger- Depreciation
methods and accounting-Inventory valuation methods - Preparing Trial balance,
Adjustment entries

Unit III Company AccountsFinal Accounts: Introduction, Adjustments before preparing final
Department of Management Course Curriculum
Master of Business Administrations

accounts, Depreciation, Bad Debts and accounting treatment of bad debts, Provision for
doubtful debts, Reserves for Discount on Debtors and Creditors, Closing Stock-
Preparation of Trading Account, Profit and Loss Account and Balance Sheet as Per
Companies Act.

Financial Statement Analysis Meaning and type of Financial statement-Analysis and

interpretation of financial statements-Types of financial analysis- Techniques of financial
analysis- Limitations-Ratio Analysis, Meaning of Ratios, Classification of ratios,
Unit IV Advantages and Limitations, Inter firm and Intra firm comparison using ratio analysis-
Meaning of Funds Flow statement, Preparation of Funds flow statement, Uses and
limitations of funds flow statements Cash flow analysis, preparation of Cash flow
statement, Utility and Limitations of Cash flow statements.

Cost Accounting, Accounting in Computerized environment: Cost Accounts -

Classification of manufacturing costs - Accounting for manufacturing costs. Cost
Unit V Accounting Systems: Job order costing - Process costing- Activity Based Costing -
Marginal costing including decision making involving alternative choices.
Budgetary Control & Variance Analysis - Standard cost system.

RECOMMENDED BOOKS:
1. Financial Accounting - A Managerial Perspective - R. Narayanaswamy –– Prentice Hall India
2. Financial Accounting for Management - N. Ramachandran& Ram Kumar Kakani - TMH
Publications
3. Introduction to Financial Statement Analysis – Ashish K Bhattacharya – Elsevier India (P) Ltd
4. Financial Accounting-P. C. Tulsian –Pearson Education India.
REFERENCE BOOKS:
5. Financial Accounting for Management: An Analytical Perspective – Ambrish Gupta, Pearson
Education.
6. Financial Accounting: A Managerial Emphasis – Ashok Banerjee, Excel Books,
7. Accounting for Managers – Maheswari&Maheswari – Vikas Publishing house (P) Ltd.
8. Financial Statement Analysis – Wild – TomsonCengage Learning Ltd.
9. Advanced Accountancy- R. L. Gupta & M. Radhaswamy –Sultan Chand Publications
10. Accounting for Managers-Bhattacharya- Vikas Publications, 3/e.
11. Bhattacharya S.K., John Dearden - Accounting for Management text and cases - Vikas publishing
house, New Delhi
12. Dr.S.N. Maheshwari - Principle of Management Accounting: Sultan Chand & Sons, New Delhi,
13. http://www.freebookkeepinghelp.com/accounting-textbooks
14. http://bookboon.com/en/accounting-and-finance-ebooks
15. http://zu.edu.jo/UploadFile/Library/E_Books/Files/LibraryFile_91615_13.pdf
16. http://textofvideo.nptel.ac.in/110107073/lec60.pdf
17. https://www.apexcpe.com/%5Cpublications%5C171016.pdf
18. http://www.swlearning.com/ibc/albrecht9e/pdf/Albrecht9e_c05_202-253_low.pdf
19. http://download.nos.org/srsec320newE/320EL27.pdf

Course Outcomes:
At the end of this course, the students will be able to

Department of Management Course Curriculum

Master of Business Administrations

1. Explain the aims of education, Accounting philosophies, trends in education and health: its
impact on Management education.
2. Able to Demonstrate competency in teaching, using various instructional strategies
3. Prepare and utilize various instructional media and methods in teaching learning process.
4. Identify research priorities in management Education
5. Construct, administer and evaluate various tools for assessment of knowledge, skill, and attitude
regarding Account

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 1ST Semester

MGC115 Business Mathematics 3-1-0 4

COURSE OBJECTIVE: To provide basic knowledge of mathematics and application of

Mathematics to commercial Situations
Course Learning Objectives:
The objective of this course is
1. To provide opportunity to understand, appreciate and acquire skills in teaching and Mathematical
methods
2. To develop knowledge and skill in curriculum development, implementation, maintenance of
standards and accreditation of various Management educational programs.

Classification, Tabulation and Diagrammatic Presentation of Data:

Unit I Types of data, frequency table, relative frequency and percentage distributions,
cumulative frequency distribution, rules of tabulation, n-dimensional diagrams,
pictograms, circular or pie-diagrams, cartograms

Measures of Central Tendency, Dispersion:

Unit II Arithmetic mean, median, mode, comparison of the mean, mode and median, different
types of means. Mean deviation and standard deviation. Relative dispersion. Skewness,
moments, kurtosis.

Correlation Analysis: Definition of Correlation Coefficient (Karl Pearson’s Correlation

Coefficient) ; Scattered Diagram ; Properties of Correlation Coefficients ; Rank
Unit III Correlation Coefficient (Spearman’s Rank Correlation Coefficient); Problems Solving
Regression Analysis: Definitions of Regression Equations & Regression
Coefficients ;Properties of Regression Coefficients ; Problems Solving

Statistical Techniques: Sampling theory (Small and Large), Test of significations:

Unit IV
Chi-square test, t-test, Time series and forecasting (moving and semi-averages).

Probability & Probability Distributions: Basic terminology in probability, types of

probability, axioms, Bayes’ Theorem.
Unit V
Random variables, Binomial Distribution, Poisson Distribution, Normal Distribution,
Characteristics of Normal Probability Distribution

Introduction: Definitions, objectives, strategies of operations management, uses, scope

UNIT VI and application of Operations Research. Production department, operations research and
decision making, characteristics of OR, General methods of solution for OR method.

UNIT Linear Programming: Mathematical formulations of LP Models for product-mix

VII problems; graphical and simplex method of solving LP problems; sensitivity analysis;
duality.
Transportation problem: Various methods of finding Initial basic feasible solution and
Department of Management Course Curriculum
Master of Business Administrations

optimal solution, Assignment model: Algorithm and its applications.

Decision Theory: Decision making under certainty, uncertainty and risk-multistage
decision problems, Decision Tree-Steps in Decision Tree analysis.
Game Theory: Introduction, Competitive Game, Zero sum Game, Two person zero sum
game or Rectangular Game, Pay off matrix, Strategy.

Project Management: Rules for drawing the network diagram, Application of CPM and
PERT techniques in Project planning and control, crashing of operations.
UNIT Queuing Theory: Applications of Poisson and Exponential distribution in estimating
VIII arrival rate and service rate. Applications of Queue model for better service to the
customers.
Replacement Problem: Replacement of assets that deteriorate with time, replacement of
assets which fails suddenly.

RECOMMENDED BOOKS
1 V. K Kapoor- Himalaya Publications.
2 Gupta, S. P. and Gupta, P. K.; Quantitative Techniques and Operations Research, Sultan Chand & Sons
3 Vohra, N. D.; Quantitative Techniques in Management 2003.
4 Gupta, S. P. Statistical Methods, Sultan Chand &Sons. 2004
5 Srivastava, U. K.; Shenoy, G. V. and Sharma, S. C.; Quantitative Techniques for managerial Decisions;
New Age International Pvt. Ltd., (2002) 2nd edition
6 G. C. Beri – Business Statistics, MCGraw Hill Companies.
7 www.mooc-list.com/tags/business-analytics
8 www.coursera.org/specializations/business-statistics-analysis
9 https://www.tandfonline.com/doi/abs/10.1080/00401706.1971.10488835?journalCode=utch20
10 https://www.sas.com/en_us/offers/sem/statistics-machine-learning-at-scale.html
11 https://london.ac.uk/sites/default/files/study-guides/study-guide-business-admin-business-statistics.pdf
12 https://www.nvc.vt.edu/rmajor/bit5724/Chapter_1&2.pdf
13 Srivatsava T.N. and ShailajaRego – Tata McGraw Hill, 2008
14 Dr. S. P. Gupta (2012) “Statistical Methods” Sultan Chand & Sons, New Delhi
15 Levine D.M.Krehbiel T.C and Berenson M.L. “Business Statistics” A First Course Pearson Education
Asia, 2nd Edition, New Delhi, 2002

REFERENCE BOOKS:
1. S. D. Sharma; Operations Research, New Edition
2. Sharma, J. K.; Operations Research: problems & solutions; Macmillan India Ltd., 2004(2nd edition)
3. Sancheti, D. C. &Kapoor, V. K.; Statistics-Theory, Methods, Sultan Chand &Sons, 2004
4. www.free-ebooks.net/ebook/Business-Research-Methodology
5. www.mooc-list.com/tags/research-methods

Course Outcomes:
At the end of this course, the students will be able to

Department of Management Course Curriculum

Master of Business Administrations

1. Explain the aims of education, Accounting philosophies, trends in education and health: its
impact on Management education.
2. Identify and develop operational research models from the verbal description of the real system.
3. Understand the mathematical tools e.g. linear programming, game theory that are needed to
solve optimisation problems.
4. Use operational theories to develop the proposed models. Develop a report that describes the
model and the solving technique.
5. Analyse the results and propose recommendations in language understandable to the decision-
making processes in Management Engineering.
6. Prepare and utilize various instructional media and methods in teaching learning process.
Identify research priorities in statically tools and management Education Construct, administer and evaluate
various tools for assessment of knowledge, skill, and attitude regarding Account

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 1ST Semester

Legal Aspects & Business

MGC116 3-1-0 4
Environment

COURSE OBJECTIVE: Business environment means forces and institutions which the members of a firm
must deal with in order to achieve the objectives of the organization. Forces include politic, economic,
social, technological, etc (PEST) and Institutions include (competitors, customers, suppliers, etc)
Course Learning Objectives-
The objectives of this course are:-
1. To assist students in developing expertise and in depth understanding in the field of management
area as well as business Environment
2. To develop advanced skills for management intervention in environmental studies
3. To develop competencies in performing function educator, manager and researcher in the field
management.
4. Describe how law and regulations apply to business and the economy.
5. Recognize business situations that require legal counsel.
6. Interpret and form contractual relationships in business.
7. Identify remedies for breach of contract.
8. Describe how third parties may become involved in contracts, and what their rights may be under the
contract.
9. Identify the nature and form of sales.
10. Distinguish personal property from other forms of property.
11. Write analyses of legal issues that may arise in the business environment

UNIT 1 Business Environment: Meaning & Types, Environment Analysis ,State and Economic
Activities, Economic Systems, Public Sector, Navratna Public Sector Undertakings,
Globalization- Globalization of Indian Public Sector Undertakings.

Indian Economy: Overview, Characteristic, Employment in India, Economic Reforms in

India. Economic sectors.
Planning: Meaning & Kinds of planning, Planning in India Business & Society: Social
responsibility of business, consumer rights, consumerism and business, Corporate
Governance.
UNIT 2
Industrial Policies: A brief review of industrial policies since independence, Industrial policy
of 1991 and recent developments, Policy on foreign direct investment in Indian industry.
Fiscal Policy: Public revenues, public expenditure, public debt, development activities
financed by public expenditure, Recent fiscal policy of Government of India
Monetary Policy: Demand for and supply of money, Objectives of monetary and credit
policy, different Recent trends- Role of Finance Commission

UNIT 3 WTO: Nature and scope - Organization and structure trading blocks – role and functions of
WTO in promoting world trade – Principles followed Agreements reached in the Uruguay
round including TRIPS, TRIMS and GATS, Disputes settlement mechanism Dumping and
Department of Management Course Curriculum
Master of Business Administrations

Anti-dumping measures – Critical review of WTO functioning, IMF.

Labor Environment: labor legislation, labor welfare and social security, industrial relations,
trade unions, quality circles.
The Financial system -Industrial financial institutions and development banks – IFCI, ICICI,
IDBI, SIDBI, SBI, Bank of Baroda, Canara Bank, Private Commercial Banks – ICICI Bank,
HDFC Bank. Banking Structure Reforms- Narasimhan Committee Recommendations-
Recent Technological Developments in Indian banking: ATM, Debit and Credit Cards,
EMT, EFT, Mobile banking, Etc.

UNIT 4 Corporate Social Responsibility: Meaning, Types. Consumer rights, Types, Protection of
Consumer Rights.

Formation of a Company: Procedure of Registration; Contents and alteration of

Memorandum and Articles of Association, Prospectus, Statement in lieu of Prospectus,
Shares, Debentures.
Directors, Meetings and Resolutions: Directors - powers and duties. Appointment and
removal of directors; Appointment and role of a Company Secretary. Managing Directors -
UNIT 5 their appointment, qualifications, powers and limits on their remuneration, prevention of
oppression and mismanagement. Essential conditions for a valid meeting, kinds of meetings
and resolutions. Winding up of a company.
Indian Contract Act, 1872 (Fundamental Knowledge) Nature of Contract. Classification.
Offer and Acceptance, Capacity to Contract, Free Consent, Consideration, Legality of object,
Agreement declared void, Performance of Contract, Discharge of Contract, Remedies for
breach of contract. Essentials of valid contract, remedies for breach of contract. Special
Contracts of Indemnity, Guarantee, Bailment, Pledge and Agency.

Sale of Goods Act 1930 Formation of Contract of sale, Goods and their classification, Price,
conditions & warranties, Passing of property in goods, performance of contract of sale, unpaid
seller, sale by auction Meaning of Sale and Goods, Conditions and Warranties, Transfer of
Property, Rights of an unpaid seller.
UNIT 6 The Negotiable Instruments Act 1881 – Definition of Negotiable Instruments, Features,
Promissory note, Bill of Exchange &cheque, Holder & Holder in due course, crossing of a
cheque, type of crossing, Dishonour of cheque. Essentials of Negotiable instruments.
The Companies Act 2013 (Basic elementary knowledge) Definition & characteristics of a
Company. Kinds of companies. Lifting the corporate veil. Public and private companies.
Functions, Duties, Liabilities and Rights of Promoters.

RECOMMENDED BOOKS:
1. Economic Environment of Business by S K Misra, V. K. Puri – Himalaya publishing House.
2. Cherunilam Francis: Business Environment, Himalaya Publishing House, N Delhi
3. Government of India Economic Survey Report & Union Budget
4. Business Environment: Justin Paul, Tata McGraw-Hill, N.Delhi
5. Elements of Mercantile Law- N.D.Kapoor, SULTAN CHAND & SONS, 34th Edition, 2010.
6. Balachandran, V and Thothadri , S. Business Law , 2nd ed.,Tata Mcgraw Hill , 2009
7. Maheshwari, S. N. and S. K. Maheshwari; A Manual of Business Law, 2nd Edition, Himalaya
Publishing House, 2004.
Department of Management Course Curriculum
Master of Business Administrations

8. Kuchhal M. C., ”Modern Indian Company Law”, 2004, Shree Mahavir Book Depot.
9. Kuchhal, M. C.; Business Law, Vikas Publishing House, New Delhi, 2004.
10. Kapoor, N. D.; Elements of Mercanlite Law, Sultan Chand & Sons, New Delhi, 2003

REFERENCE BOOKS:
1. Business Environment by Suresh Bedi –Excel Books
2. Indian Economy by I. C. Dingra
3. Gulshan S. S. and Kapoor G. K., “Business Law including Company Law”, 2003, New Age
International Private Limited Publishers.
4. Aggarwal S. K., “Business Law, 2003”, Galgotia Publishing Company.
5. Bagrial, Ashok; Company Law, Vikas Publishing House, 2004.
6. Kapoor, N. D.; Elements of Company Law, Sultan Chand & Sons, New Delhi, 2003.
7. Dr. Singh, Avtar; Company Law, Eastern Book Co. Lucknow, Bharat Law House, Delhi, 2004.
8. http://www.freebookcentre.net/Law/Law-Books.html
9. http://197.14.51.10:81/pmb/DROIT/1405899646.pdf
10. https://www.mooc-list.com/course/business-law-wma
11. http://cde.annauniv.edu/mbaqp/pdf/First%20Semester/DBA1607/MBA%201607.pdf
12. https://www.scribd.com/doc/115935555/DBA1607-LEGAL-ASPECTS-OF-BUSINESS-pdf
13. http://osou.ac.in/eresources/DIM_COURSE_1_BLOCK_4.pdf
14. www.mooc-list.com/tags/business-law

Course Outcomes-
At the end of this course, the students will be able to
1. Analysis of trends and issues related to business Environment and societies.
2. Perform physical, psychosocial & environmental assessment
3. Establish business practices that comply with relevant laws in an effort to maintain ethical business
practices.
4. Identify technological resources available to the business practitioner to aid in the analysis of legal
issues arising in the business environment.
5. Explain the need for awareness of and sensitivity to differences in business law in the international
business environment.
6. Good Knowledge about the changes of Acts and their Requirements.
7. Make strategies to coordinate activities related to organizations& business environment.
8. Prepare and utilize various instructional media and methods in teaching learning process.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 1ST Semester

MGC117 Communication for Professionals 3-1-0 4

COURSE OBJECTIVE: To enable the students with various communication related aspects and to refine
their communication skills for better and improved organizational effectiveness.
Course Learning Objectives-
The objectives of this course are: -
1. Apply appropriate communication skills across settings, purposes, and audiences.
2. Demonstrate knowledge of communication theory and application.
3. Practice critical thinking to develop innovative and well-founded perspectives related to the
students' emphases.
4. Build and maintain healthy and effective relationships.
5. Use technology to communicate effectively in various settings and contexts.
6. Demonstrate appropriate and professional ethical behavior.

Role of Communication: definition, classification, purpose, process, and elements of

UNIT 1 communication – major difficulties in communication – common problems in two way
communication - barriers in communication – conditions and characteristics for
successful communication. Universal elements in communication.

Organizational communication: Important functions of managing. Managing and

UNIT 2 communicating. Need for communication in management. Corporate communication –
the manager – the human needs. Communication training for managers. Communication
structure in an organization. Communication and the line and staff management. Formal
and informal communication.

UNIT 3 Written Business Communication: The art of Writing – Importance of skills in written
communication – purpose of writing- the audience – clarity in writing – principles of
effective writing. Need for writing

Business Letters and Memos: introduction- writing routine pleasant letters – writing a
UNIT 4 persuasive letter- writing memos – case study – A reply sent to erring customer.

UNIT 5 Report Writing: Basic and subsidiary part of report. Difference between writing and
other form of reports. Project report. Summer project report.

Oral Communication: Oral communication skills and effectiveness principles.

UNIT 6
Application of conversation control.

UNIT 7 Presentation and nonverbal communication: Meaning and need of presentation skills,
elements of presentation, designing presentation guidelines for developing nonverbal
communication –meaning, characteristics of non-verbal communication.

UNIT 8 Personal interview and group discussion: Meaning, need and importance of interview.
Department of Management Course Curriculum
Master of Business Administrations

Focus of job interviews- case studies based on interview. Business gossips in

communication.

Business Etiquette: meaning- business dining- foreign language – business manners of

UNIT 9 people of different countries – business to business etiquette – managing customer care -
Case Studies on Business Etiquette

RECOMMENDED BOOKS
1. Lesikar RV & Pettit Jr. JD (2012)- Basic Business Communication : Theory & Application (Tata
McGraw Hill)
2. Business Communication Concepts Cases and Application – PD Chaturvedi&MukeshChaturvedi –
Peason Education
3. Raman, Meenakshi, Prakash Singh (2011) - Business Communication ( Oxford University Press)
4. Business Communication – UrmilaRai& S M Rai – Himalaya Publishing House
5. Lillian H Chaney, Jeanette S Martin – Intercultural Business Communication –PHI
6. Leo Jones, Richard Alexander, New International Business English, Cambridge University Press,
Singapore, 2006
7. Victor – International Business Communication – PHI
REFERENCE BOOKS
1. John Mattock – Cross Cultural Communication – Essential Guide to International Business – Kogan
Page
2. Herbert W Hilderbrandt – Effective Business Communication, MacGraw Hill, 7/e, 1997
3. Rizwi Ashraf (2006) - Effective Technical Communication (Tata McGraw Hill)
4. Krizan, Buddy, Merrier (2012) - Effective Business Communication (Cengage Learning)
5. P.D. Chaturvedi (2014) - Business Communication ( Pearson Education)
6. Axel Satzger, Gina Poncini – International Perspective on Business Communication: From Past
Approaches to Future Trends, Peter Lang Publications Inc., 2003
7. bookboon.com/en/business-communication
8. http://www.e-booksdirectory.com
9. www.mooc-list.com/tags/business-communication
10. www.coursera.org
11. https://www.edx.org/course/business-communications-ubcx-bus2x
12. https://alison.com/course/Business-Communication-Fundamentals-of-Business-Writing
13. https://alison.com/course/effective-communication-skills-for-managers
14. https://onlinecourses.nptel.ac.in/noc18_hs18/
15. https://www.edx.org/course/subject/communication

Course Outcomes-
At the end of this course, the students will be able to
1. Demonstrate critical and innovative thinking & Communicate ethically
2. Display competence in oral, written, and visual communication.
3. Show an understanding of opportunities in the field of communication.
4. Use current technology related to the communication field.
5. Respond effectively to cultural communication differences.
6. Demonstrate positive group communication exchanges.
Department of Management Course Curriculum
Master of Business Administrations

Department of Management Course Curriculum

Master of Business Administrations

MBA- Master of Business Administration

Semester- II Max. Marks=100 Min. Marks=50

Practical
Theory Examination
Examination To
S. tal
Semes Cred
N Code Subject Externa M LTP
Internal External Internal ter its
o. l ar
Assessm Assessme Assessm
Assessm ks
ent nt ent
ent

Financial
MGC21 10
1 Manageme 30 70 - - II 3-1-0 4
1 0
nt

Marketing
MGC21 10
2 Manageme 30 70 - - II 3-1-0 4
2 0
nt

Human
MGC21 Resource 10
3 30 70 - - II 3-1-0 4
3 Manageme 0
nt

Operation
MGC21 10
4 Manageme 30 70 - - II 3-1-0 4
4 0
nt

MGC21 Managerial 10
5 30 70 - - II 3-1-0 4
5 Economics 0

Manageme
MGC21 nt 10
6 30 70 - - II 3-1-0 4
6 Informatio 0
n Systems

Research
MGC21 10
7 Methodolo 30 70 - - II 3-1-0 4
7 0
gy

70 21-7-
28
0 0

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 2ndSemester

MGC211 Financial Management 3-1-0 3

COURSE OBJECTIVE: To familiarized student basic knowledge of financial management

that can be helpful for a beginner in financial decision making.
Course Learning Objectives-
The objectives of this course are:-
1. Apply the concept of time value of money
2. Apply principles of capital budgeting
3. Explain the determinants of a firm’s capital structure
4. Explain various risk measures and models of the relation between risk and return
5. Explain the concept of market efficiency and its implications for securities’ returns

UNIT 1 Financial Management – Meaning, importance and objective of financial management,

profit maximization and wealth maximization, principal functions of financial manager.

UNIT 2 Risk and return: - Overview of capital market theory beta estimation, CAPM and APT,
The time value of money.

Working Capital Management – factors influencing working capital requirements.

UNIT 3 Current asset policy and current asset finance policy. Determination of operating cycle
and cash cycle. Estimation of working capital requirements of a firm. Cash, Inventory &
Receivables Management.

Investment decisions: -Capital budgeting, Concept theory cost of capital financial

UNIT4
analysis through leverage.

UNIT 5 Capital Structure Decisions – Planning the capital structure. Leverages – Determination
of operating leverage, financial leverage and total leverage. Dividend policy (Only basic
Theories) Factors affecting the dividend policy - dividend policies.

UNIT 6 Sources of long term funds Cost of capital – basic concepts. Cost of debenture capital,
cost of preferential capital, cost of term loans, and cost of equity capital. .

RECOMMENDED BOOKS:
1. Prasanna Chandra: Financial Management (TMH)
2. I. M. Pandey – Financial Management (Vikas),
3. M. Y. Khan & P. K. Jain – Financial Management (TMH),
4. Financial Accounting - A Managerial Perspective - R. Narayanaswamy –– Prentice Hall India

Department of Management Course Curriculum

Master of Business Administrations

5. Financial Accounting for Management - N. Ramachandran& Ram Kumar Kakani - TMH

Publications
6. Introduction to Financial Statement Analysis – Ashish K Bhattacharya – Elsevier India (P) Ltd,
Recommended books for modules 5&7.
7. Financial Accounting-P. C. Tulsian –Pearson Education India.
REFERENCE BOOKS:
1. Financial Accounting for Management: An Analytical Perspective – Ambrish Gupta, Pearson
Education.
2. Financial Accounting: A Managerial Emphasis – Ashok Banerjee, Excel Books,
3. Accounting for Managers – Maheswari&Maheswari – Vikas Publishing house (P) Ltd.
4. Financial Statement Analysis – Wild – TomsonCengage Learning Ltd.
5. Advanced Accountancy- R. L. Gupta & M. Radhaswamy –Sultan Chand Publications
6. Accounting for Managers-Bhattacharya- Vikas Publications, 3/e.
7. Bhattacharya S.K., John Dearden - Accounting for Management text and cases - Vikas publishing
house, New Delhi
8. Dr.S.N. Maheshwari - Principle of Management Accounting: Sultan Chand & Sons, New Delhi,
9. http://www.freebookkeepinghelp.com/accounting-textbooks
10. http://bookboon.com/en/accounting-and-finance-ebooks
11. http://zu.edu.jo/UploadFile/Library/E_Books/Files/LibraryFile_91615_13.pdf
12. http://textofvideo.nptel.ac.in/110107073/lec60.pdf
13. https://www.apexcpe.com/%5Cpublications%5C171016.pdf
14. http://www.swlearning.com/ibc/albrecht9e/pdf/Albrecht9e_c05_202-253_low.pdf
15. http://download.nos.org/srsec320newE/320EL27.pdf

Course Outcomes-
At the end of this course, the students will be able to
1. Apply effective written and oral communication skills to business situations.
2. Analyze the Local & global financial environment.
3. Use critical thinking skills in business situations.
4. Apply techniques of financial management in different business situations.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 2ndSemester

MGC212 Marketing Management 3-1-0 3

COURSE OBJECTIVE: To develop the knowledge and skills necessary to formulate, implement and
control marketing strategies and to identify and analyse opportunities within marketing environments using
various strategic marketing management techniques.
Course Learning Objectives-
The objectives of this course are:-
1. Develop comprehensive strategic and tactical plans for an organization.
2. Recommend profitable B2B and B2C customer relationship management strategies that are
consistent with organizational marketing objectives.
3. Create a business plan, including business feasibility assessment and financial analysis projections,
for an innovative new business, product or service.
4. Analyze the strategic role of supply chain management in achieving a company’s marketing, sales
and operational objectives.
5. Work in a manner consistent with law and professional standards, and protocols as it relates to
marketing, advertising, promotion and ethical considerations.
6. Develop a professional sales solution for a product or service to a prospective business-buying
customer using appropriate sales methodologies.

Introduction to Marketing: Definition, importance of marketing, Core Concept of

UNIT 1 Marketing, , the marketing concept-selling Vs marketing concept, Customer- Oriented
Organization Chart, Introduction to the Marketing Mix Ps and Cs, Growing relevance of
marketing in India.

Marketing Environment: Macro environment: Demographic, Economic, natural,

technological, politic, legal and, socio-cultural environment, Microenvironment: Suppliers,
UNIT2
Distribution Channels, Customers, Publics, Competitors, Internal`` Environment, The
Indian Marketing Environment.

UNIT 3 Product: Definition, Product strategy, product innovation and diffusion, Boston Matrix,
Ansoff Matrix, Product Mix, Product development, Product lifecycle.
Pricing Decisions: Definition, Objectives, Designing pricing strategies and programs,
Product mix Pricing, pricing techniques, Setting Pricing Policy.

Place: Definition, strategies, distribution channel structure, Types of channels, meaning &
UNIT 4 importance, channels strategies, factors affecting choice of a distribution channel.
Promotion: Definition, Promotion Strategies, Promotions Mix, Advertising- meaning and
importance, types, media decisions, promotion-mix, New marketing models (CPM, CPC,
and CPA), Personal Selling, Selling as a Career, Functions of Salesman(push versus pull
study).

UNIT 5 Competition - Identification and Analysis of Competitors.

Department of Management Course Curriculum

Master of Business Administrations

Market Evaluation and Controls - Types, process, obstacles to marketing control -

Marketing Audit - Marketing Ethics

UNIT 6 Consumer Behavior &Market segmentation: Nature and scope and significance of
consumer behavior; Market segmentation- concept and importance; Bases for market
segmentation.

RECOMMENDED BOOKS:
1. Philip Kotler (2014) - Marketing Management
2. R.S.N. Pillai (2010) - Marketing Management
3. Kumar, Ramesh; Application Exercises in Management, Vikas Publishing House, 2004.
4. Varshney& Gupta; Marketing Management, Sultan Chand & Sons, 2005.
5. Kotler& Armstrong; Principles of Marketing Management, Prentice hall India, 2003.
REFERENCE BOOKS
6. Cundiff and Still - Fundamentals of modern marketing, 2002.
7. Nanda Kumar - Marketing Management, 2001
8. Gandhi, T. C. Marketing; A Managerial Introduction, 2003.
9. Gupta &Suri; Case Studies in Marketing Mgt., Himalaya Publishing House, 2005.
10. bookboon.com/en/marketing
11. http://www.freebookcentre.net/Business/Marketing
12. www.coursera.org/learn/marketing-management
13. www.mooc-list.com/tags/marketing-management
14. http://www.indiaeducation.net/management/streams/marketing-management.aspx
15. https://www.coursera.org/learn/marketing-management
16. http://www.businessdictionary.com/definition/marketing-management.html

Course Outcomes-
At the end of this course, the students will be able to
1. Evaluate complex qualitative and quantitative data to support strategic and operational decisions.
2. Work independently and collaboratively in inter and/or multi-disciplinary and diverse environments.
3. Integrate appropriate technologies in developing solutions to business opportunities and challenges.
4. Assess business processes relative to organizational goals & perform robust research through the
application of applied research methodologies.
5. Develop comprehensive B2B and B2C marketing plans based on sound customer and competitive
research, and that reflect an organization’s domestic and international strategic vision.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 2nd Semester

MGC213 Human Resource Management 3-1-0 3

COURSE OBJECTIVE: To sensitize students to various facets of managing people and to create an
understanding of the various policies and practices of human resource management.
Course Learning Objectives-
The objectives of this course are:-
1. Synthesize information regarding the effectiveness of recruiting methods and the validity of selection
procedures, and make appropriate staffing decisions.
2. Design a training program using a useful framework for evaluating training needs, designing a
training program, and evaluating training results.
3. Properly interpret salary survey data and design a pay structure with appropriate pay grades and pay
ranges.
4. Evaluate a company’s implementation of a performance-based pay system.
5. Demonstrate knowledge of employee benefit concepts, plan design, administrative considerations and
regulations governing employee benefit practices.
6. Align HR systems with the strategic business objectives of a firm

Introduction: Management of human resources- historical evolution of the field. Influences

on the approach of management of human resources. Line and staff components of human
UNIT 1
resource management. Role of Human Resource management in a competitive business
environment. Interpersonal dynamics.

The Concept of Best Fit Employee-Importance of Human Resource Planning – Forecasting

human resource requirement – Internal and External sources. Selection process screening –
UNIT 2
Tests - Validation – Interview – Medical examination – Recruitment introduction –
Importance – Practices – Socialization benefits.

Training & Development-Types of training methods purpose benefits resistance. Executive

UNIT 3 development programmes –Common practices - Benefits – Self development – Knowledge
management. Collective Bargaining-characteristics, objectives, types, good faith principles,
process, typical items in labour management.

Employee Morale And SHRM The Dynamic Relationship-Employee Morale-meaning

UNIT 4 and definition, features, importance, morale and productivity, measurement of morale, steps
for building high morale Strategic Human Resources Management (SHRM)-model to
organize HRM, Dimensions of SHRM, HR’s Strategic Roles, Barriers ,Criteria for
evaluation of strategy.

Empowerment, Counselling -concept of empowerment, features, barriers, approaches&

steps to make empowerment effective. Need for counselling, meaning, qualities of
UNIT 5
counselor, research on employee counselling, steps in employee counselling depression, job
stress and employee counselling.

UNIT 6 Human Relations- relevance of human relations in HRM, history of human relations,
Department of Management Course Curriculum
Master of Business Administrations

human relations experiments, features, factors responsible for growth, assumptions, trends
and importance, improvement in human relations.

Profit sharing, Bonus & Incentives- profit sharing –objectives, types, limitations, The
Payment of Bonus Act 1965 ( a condensed view – only statutes no cases), Madan Bonus
UNIT 7 committee, importance of bonus. Incentives, types of incentives, incentive plans-
advantages& disadvantages, money as a motivator, Emerson plan, taylors, merricks plan,
distributing team incentives.

Employee Code of Conduct –Corporate Employee Code of Conduct- meaning & features,
UNIT 8 Employee code of conduct KPMG Model, Mc Kinsey Model, PWC Model, Hotel Taj
(Indian Hotels Company Ltd) model, Mc Donald’s model, ICICI Bank Model.

RECOMMENDED BOOKS:
1. Human Resource Management (Texts and Cases)– K Ashwathappa- McGraw-Hill Education (India) Pvt.
Limited 2017
2. Human Resource Management – Gary Dessler, BijuVarkkey, Pearson education, 2015
3. Chhabra, T. N; Human Resource Management; DhanpatiRai and Co. Pvt. Ltd New Delhi 2003.
4. Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata McGraw Hill
Publishing Company, New Delhi, 2003
5. Rao, V S P, Human Resource Management, Text and Cases, Excel Books, 2004.
6. Agarwal.N.P&R.K.Tailor, Human Resource Management, RBSA Publishers ,Jaipur 2009
REFERENCE BOOKS
7. Flippo, Edwin B., Personnel Management, Tata McGraw Hill.
8. Human Resource Management – Tripathi- Cengage Learning, 2012.
9. Dr. Gupta, C. B.; Human Resource Management, Sultan Chand and Sons, New Delhi, 2003.
10. Dessler, Gary; Human Resource Management;Prentice Hall.
11. D’Cenzo, David A & Stephen P. Robbin, Personnel Human Resource Management, Prentice Hall of
India.
12. bookboon.com/en/hrm-ebooks
13. http://www.freebookcentre.net/Business/Human-Resources-And-Personnel-Management
14. http://www.humanresourcesonline.net/
15. https://www.thebalance.com/what-is-human-resource-management-1918143

Course Outcomes-
At the end of this course, the students will be able to
1. Perform the job analysis and write job description and specifications.
2. Formulate the strategies for recruitment & selection.
3. Need analysis of training and development and organizing training programs.
4. Maintaining records of employees related to attendance, performance etc. and disseminating
information in usable forms.

Department of Management Course Curriculum

Master of Business Administrations

5. Development of compensation plans for various level of jobs.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 2ndSemester

MGC214 Operation Management 3-1-0 3

COURSE OBJECTIVES: To acquaint the students with the basic concepts and process of production and
operations management and to develop an understanding about the role of production and operations
management in business.
Course Learning Objectives-
The objectives of this course are: -
1. Analyze the manufacturing operations of a firm
2. Apply sales and operations planning, MRP and lean manufacturing concepts
3. Apply logistics and purchasing concepts to improve supply chain operations
4. Apply quality management tools for process improvement.

Operations/Production Management – Introduction; Definitions; Objectives; Strategies of

UNIT 1 Operations Management; Overview & Scope & Significance & Systematic View of
Operations; Factors of production; Productive use of resources; Operations Management as
Multidisciplinary subject
Production System - Issues &Environment ; Introduction; Production System Model ;
Characteristics of Production Systems; Production System Design

Facility Planning – Definition; Needs; Objectives; Facility Layouts – Process Layout,

Product Layout ; Designing/Preparing Facility Layout
UNIT 2
Capacity Planning – Introduction; Aspects; Procedures – Capacity Planning for a single
stage system, Capacity Planning for a multiple stage system; best operating level.
Determination of Equipment Requirements

Material Management – Issues; Material Planning – purchase; stores; material handling

UNIT 3 Material Requirement Planning (MRP)- Definitions; Objectives; Elements – Master
Scheduling, Bill of Materials, Inventory Records,
Aggregate Production Planning – Purposes; Steps; Importance; Work force Adjustment;
Overtime & Under time.

Just – in – time (JIT) Manufacturing – Introduction; JIT vs traditional manufacturing,

Characteristics; Elements; JIT Purchasing. Concept of JIT, KANBAN Production system
UNIT 4
Total quality control. Advantage of JIT.
TQM: Introduction, Quality, quality management system, objective of QC, advantage of
QC, TQM, TQM: dimension, Principles, strategies in TQM. Six Sigma

UNIT 5 Job Design – Definitions; Job Design Techniques – Traditional Engineering Techniques
(Specialization, Work Methods, Working Environment) ; Behavioral Approach Techniques
(Job Rotation, Job Enlargement, Job Enrichment)

Department of Management Course Curriculum

Master of Business Administrations

Work Measurement – Definition; Work Measurement Techniques – Time Study, Work

Sampling

RECOMMENDED BOOKS:
1. Operations Management Theory and Practice, B Mahadevan, Pearson Education, Second Edition 2007
2. Robert H. Lowson, Strategic operations Management (The new competitive advantage), Vikas
Publishing House, First Indian reprint 2003
3. Operations Management by William J Stevenson 8th Edition 2005
4. Operation and production management, Gagan deep Sharma and MandeepMahendru. Kalyani
publication.
REFERENCE BOOKS
1. Production and Operations Management, K Aswathappa, K Sridhar Bhat, Himalaya Publication
2. Production and Operation Management, Text and cases, UpendraKachru, First Edition Excel
Publication.
3. www.free-ebooks.net/ebook/Business-Research-Methodology
4. www.mooc-list.com/tags/research-methods

Course Outcomes-
At the end of this course, the students will be able to
1. Explain the major concepts in the functional areas of accounting, marketing, finance, and
management.
2. Describe and explain the ethical obligations and responsibilities of business.
3. Apply knowledge of business concepts and functions in an integrated manner.
4. Use specialized knowledge in Operations Management to solve business processes.
5. Apply knowledge of fundamental concepts of operations management.
6. Apply knowledge of approaches to operational performance improvement.

M.B.A. 2ndSemester

MGC215 Managerial Economics 3-1-0 3

COURSE OBJECTIVE: To provide the knowledge of economic theories and their application for
managerial decisions.
Course Learning Objectives:
The objective of this course is
1. Demonstrate the ability to provide a self-analysis in the context managerial Decisions and strategy.
2. Demonstrate the ability to find an attractive market that can be reached economically
3. Explain how international factors affect domestic concerns

Department of Management Course Curriculum

Master of Business Administrations

4. Explain regional economic integration and economic and political integration

5. Explain the main institutions that shape the global marketplace
6. Explain businesses expansion abroad.

Meaning and Scope of Managerial Economics, Important factors influencing the managerial
decisions of the firm.
UNIT 1
Business Cycles. Growth Vs. Development: Theories of Economic Growth.
Utility analysis: Law of diminishing marginal utility, Equi-marginal utility. Indifference
curve analysis, Consumer surplus.

Microeconomics: introduction, nature and scope of Microeconomics, basic model of the firm
and role of profits.
UNIT 2 Macroeconomics: issue and concepts, origin, Keynesian and post Keynes, major issues in
macroeconomics, inflation and price indices, balance of payment, current account and capital
account, Introduction to macroeconomics aggregates (GNP, GDP, NNP, PI) and measurement
of national income net value added method, income method and expenditure method.

Pricing practices and strategies, price discrimination, transfer pricing, Price war, Price rigidity
(kinked demand curve), Price Leadership. Theory of Factor pricing: Marginal Productivity
UNIT 3 Theory, Theory of Rent Traditional and Modern approach).
Demand and Demand Function, law of demand, factors determining demand, elasticity of
demand, Price elasticity, AR and MR curves.

UNIT 4 Meaning of Supply, supply function, relationship between price & quantity supplied, law of
supply, supply curve slope, elasticity of supply, factors determining elasticity of supply.

UNIT -5 Market structures and price and output determination under – perfect competition, monopoly,
monopolistic competition and under oligopoly. Non- price competition – advertising
expenditure. Govt. policies towards monopoly and competition.

Text Books:
1. Dwivedi D.N. - Managerial Economics (Vikas Publication, 7th Edition)
2. Petersen/jain Managerial economics-4e (Prentice hall)
3. Raj Kumar-Managerial Economics (UDH PUBLISHERS, 2013 edition)
4. Damodaran Suma – Managerial Economics (Oxford 2006)
2. Atmanand- Managerial Economics (Excel Books)
3. Keats- Managerial economics-6e (Prentice hall)
4. VanitaAgarawal-Managerial Economics-Pearson
5. Paul A. Samuelson, William D. Nordhaus, SudipChaudhuri and AnindyaSen, Economics, 19thedition,
Tata McGraw Hill, New Delhi, 2010
6. William Boyes and Michael Melvin, Textbook of economics, Biztantra, 2005

Reference Books:
7. Jhingal, M. L., Principles of Economics, Vikas Publishing House, New Delhi
Department of Management Course Curriculum
Master of Business Administrations

8. Salvatore, Dominick, Micro Economics, Oxford University Press, New York

9. N. Gregory Mankiw, Principles of Economics, 3rd edition, Thomson learning, New Delhi, 2007
10. Mukherjee, Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta

Online Resources:
11. www.free-ebooks.net/ebook/Managerial-Economics
12. www.coursehero.com/Managerial-Economics-and-pdf
13. https://www.mooc-list.com/course/introduction-managerial-economics-edx
14. www.coursera.org/specializations/managerial-economics-business-analysis
15. http://homepages.stmartin.edu/fac_staff/dstout/MBA631/lecture_notes.htm
16. http://mcu.edu.tw/~ychen/op_mgm/resource/res_main.html
17. http://recursos.pearson.es/castroman/cd_data/pptlecture.html
Course Outcomes:
At the end of this course, the students will be able to
1. Understand the internal and external decisions to be made by managers
2. Analyze the demand and supply conditions and assess the position of a company.
3. Design competition strategies, including costing, pricing, product differentiation, and market
environment according to the natures of products and the structures of the markets.
4. Analyze real-world business problems with a systematic theoretical framework.
5. Make optimal business decisions by integrating the concepts of economics, mathematics and
statistics.

M.B.A. 2ndSemester

MGC216 Management Information Systems 3-1-0 3

COURSE OBJECTIVES: To manage the information systematically for effective decision making.
Course Learning Objectives:
The objective of this course is
1. Identify differences between technical and business problems
2. Articulate differences between symptoms and problems
3. Create a detailed database design document using the Unified Modeling Language (UML) Class
Diagram as the design document
4. Create a detailed database design document using the Entity Relationship Diagram (ERD) as the
design document
5. Choose the most feasible of solution choices according to client needs based on criteria, criteria
weighting, and rating
6. Create a project schedule

Department of Management Course Curriculum

Master of Business Administrations

Introduction to MIS: Concept of MIS, role of MIS, objectives of MIS, emergence of

MIS, MIS and computers Impact of MIS, systems approach to MIS Advantages, and
UNIT 1
disadvantages of computer-based MIS
Information: Classification of information, levels of information, Levels of information,
Methods of data and Information collection value of Information,

UNIT 2 System Analysis and Design Introduction, System Analysis for existing system, system
analysis for new requirements, MIS and system or systems analysis, cost benefit analysis.
Development of MIS: Determining the Information Requirements Development of MIS
Implementation of MIS, Factors responsible for development of MIS, Evaluation of MIS.

Information system for decision making Decision- making and MIS, decision making
concepts organizational decision-making, MIS and decision-making concepts. MIS as
UNIT 3 technique for programme decisions, Decision support system. MIS and role of DSS.
Data base Management systems: Data base Management systems: Data base concepts,
data base models’ data base design, RDEMS MIS and RDEMS, Introduction of oracle,
Data Access.

UNIT 4 MIS in operations MIS for Finance, MIS for Marketing MIS for production, MIS for
Human Resource Management, MIS for marketing

RECOMMENDED BOOKS
1. Javedkar, W. S. -Management Information Systems (Tata McGraw-Hill Publishing Company Ltd., New
Delhi)
2. Mardic R. G., Ross J. E. &clagget J. R. - Information System for Modern Management (Prentice Hall of
India)
3. James A. O. Brien Management Information Systems, (Galgota Publications)
4. Locus, Analysis, Design and Implementation of Information System (McGraw-Hill Book Co.)
5. Anderson, Lavid L. Post, Gerald V., Management Information System (Tata-McGraw Hill Publishing
Co.)

Course Outcomes:
At the end of this course, the students will be able to
1. Understand the leadership role of Management Information Systems in achieving business competitive
advantage through informed decision-making.
2. Analyze and synthesize business information needs to facilitate evaluation of strategic alternatives.
3. Apply Management Information Systems knowledge and skills learned to facilitate the acquisition,
development, deployment, and management of information systems
4. Effectively communicate strategic alternatives to facilitate decision-making.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 2ndSemester

MGC217 Research Methodology 3-1-0 4

COURSE OBJECTIVES: The Objective of the course is to enable the students, in developing the most
appropriate methodology for their research studies and to make familiar with the art of using different
research methods and techniques.
Course Learning Objectives:
The objective of this course is
1. Understand the concept of Quality Research
2. Decision making power in research
3. Analyze and opt best part of research under varying competitive conditions
4. Knowledge regarding bibliography, thesis and research funding and budgeting
5. Knowledge of samples test and probability

UNIT 1 Introduction to research and its types. Basic Research, Applied Research, Qualitative
Research, Quantitative Research
How to select a topic for study project?

UNIT 2 Formulation of objectives, Prepare a work plan and budgeting,

Literature Review

UNIT 3 Study designs: Descriptive studies, Analytical studies, Experimental / intervention studies

Sampling and its types: Sampling frame, Probability Sampling, Non Probability
UNIT 4
Sampling, Sample size estimation, Pilot Testing
Data collection techniques

UNIT -5 Questionnaires designing :Open ended Questionnaire, Close ended Questionnaire,

Format of Synopsis, Dissertation and its parts

Introduction to writing, tips for writing in scientific style,

UNIT-6 (Vancouver Referencing and any other style),
Screening Test, Reviewing an article

RECOMMENDED BOOKS:
1. C.R. Kothari, Research Methodology Methods & Technology
2. Trochim, Research Method,
3. Jai Narain Sharma Research Methodology,

REFERENCE BOOKS
1. Research Methods in Management, Dr. Jyotsna Mehta, Dr. Umesh Gupta.
Department of Management Course Curriculum
Master of Business Administrations

2. Business Research Methods, Donald R Cooper, Pamela S Schindler.

Course Outcomes:
At the end of this course, the students will be able to
1. Assess critically the following methods: literature study, case study, structured surveys,
interviews etc.
2. Critically assess research methods pertinent to technology innovation research.
3. Students will be able to code and interpret qualitative data
4. Select and define appropriate research problem and parameters & prepare a project proposal (to
undertake a project)

Department of Management Course Curriculum

Master of Business Administrations

Department of Management Course Curriculum

Master of Business Administrations

MBA- Master of Business Administration

Semester- III Max. Marks=100 Min. Marks=50

Theory Practical
Examination Examination Tota
S.
Semest l LT Credi
N Code Subject
Internal External Internal External er Mar P ts
o.
Assessm Assessm Assessm Assessm ks
ent ent ent ent

Business
Policy &
MGC3 3-
1 Strategic 30 70 - - III 100 4
11 1-0
Manageme
nt

MGC3 Internation 3-
2 30 70 - - III 100 4
12 al Business 1-0

Corporate
MGC3 Internship 4-
3 - - - 100 III 100 4
13 Project & 0-0
Viva Voce

Specializati
3-
4 on-I 30 70 - - III 100 4
1-0
(Elective-I)

Specializati
on-I 3-
5 30 70 - - III 100 4
(Elective- 1-0
II)

Specializati
3-
6 on-II 30 70 - - III 100 4
1-0
(Elective-I)

Specializati
on-II 3-
7 30 70 - - III 100 4
(Elective- 1-0
II)

22-
700 28
6-0

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGC311 Business Policy & Strategic Management 3-1-0 4

COURSE OBJECTIVE: The goal of business strategy is to gain sustainable competitive advantage in order
to be able to achieve the organization's purpose and objectives.

UNIT 1 Conceptual framework for strategic management- Concept of Strategy and the Strategy
Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business
definition, Objectives and Goals

UNIT 2 External Environment - Porter’s Five Forces Model-Strategic Groups Competitive

Changes during Industry Evolution-Globalization and Industry Structure - National Context
and Competitive advantage Resources- Capabilities and competencies–core competencies.

Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) -
UNIT 3 Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio
Analysis - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell
Model –BCG Matrix, Michael Porters five forces model..

The implementation process, Resource allocation, Designing organizational structure-

UNIT 4 Designing Strategic Control Systems- Matching structure and control to strategy-
Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic
evaluation & control.

Basic Functional Strategies, Marketing Strategy, HR Strategy, Finance Strategy,

Operations Strategy.
UNIT 5
Celebrity Brand Endorsement Strategy-history, principles, effectiveness,
challenges ,trends, global perspective and national perspective

Corporate Excellence- Definition, features, types - Competitive excellence -

Institutionalized excellence - Rejuvenator excellence - Missionary excellence - Versatile
UNIT-6 excellence – Creative excellence - External nurturance of organizational excellence: The
role of super system in promoting excellence - The role of domain influencing institutions
in promoting excellence.

Corporate Governance & Corporate Social Responsibility As Strategies –corporate

UNIT 7 governance & corporate social responsibility origin, evolution, development, challenges,
Relationship and scope. Reasons for failure of CG and CSR.

Global Business Strategies-, M& A (mergers and acquisitions) , Joint Ventures or JV’s as
UNIT 8
a strategic tool, challenges in global business ,

RECOMMENDED BOOKS:
1. Richard P. Rumelt, Good strategy bad strategy: the difference and why it matters, 2011
2. Grisly, D. W. and Stahl, M. J. (1997). Cases in Strategic managements, oxford: Blackwell publishers
LTD
Department of Management Course Curriculum
Master of Business Administrations

3. David, F. R. (1997), cases in Strategic management, New Jersey: Prentice Hall.

4. Grant, R. M. (1995), Contemporary Strategy Analysis, oxford: Black well publishers.
5. Rowe, A. J. & others (1994) Strategic Management A Methodological approach, Reading, Mass:
Adison- Wesley.
6. Harrison, J. S., St. John, CH (1998), Strategic Management of organisations& Stakeholders, Cincinnatr,
Ohio: South Western college publishing.
7. Prased, L, M. (1995), Business policy & Strategy, New Delhi: Sultan chand& Sons.
8. Jauch, L. R. &Glueck, W. F. () Business policy and Strategic Management, Mcarow- Hill.
9. Michael, V. P., Globalisation, Liberalisation& Strategic Management, Mumbai: Himalaya publishing.
10. Daniel C. Esty, Green to gold: how smart companies use environmental strategy to innovate, create
value, and build competitive advantage, 2006
11. bookboon.com/en/business-strategy-ebooks
12. http://www.free-management-ebooks.com/news/strategy-skills
13. www.mooc-list.com/tags/corporate-strategy
14. www.coursera.org/learn/corporate-strategy
15. https://www.strategy-business.com/
16. https://www.tutor2u.net/business/reference/strategic-resources-of-a-business

Course outcomes:
At the end of this course, the students will be able to
1. Identify the forces impacting on corporate and business strategies.
2. Be critically aware of factors involved in strategy making.
3. Assess the resources and constraints for strategy making in a business context.
4. Explain the importance of social, economic and political forces; and technological.
5. Investigate the impact of globalization on strategy making

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGC312 International Business 3-1-0 4

COURSE OBJECTIVES: This course is a broad survey of the field of international business and provides
the foundations for further specialization in this field. It will begin with a brief overview of international
business, focused on the concept of globalization. The course will then examine the environment for
international firms, particularly the political, social economic, technological and other configurations that
support cross-border trade and investment.

International Business: Introduction—Meaning of I.B, International Business Environment -

UNIT Globalization - Forces, Meaning, dimensions and stages in Globalization International Business
1 Vs. International business, Scope of I. B., Role of I. B. Driving forces of I. B, Forces restricting
I. B., Importance of studying I. B., Problems of I. B, Introduction to theories of International
Trade by Adam Smith, Rise of new economies like Japan, South East Asia and China

Political & Technological Environment: Importance of political Environment for I. B. The

UNIT Political Systems: Democracy-Basic Principles, Authoritarianism-Theocracy, Monarchy,
2 Dictatorship. Major Political objective-Political Sovereignty.
Legal environment, systems of law, international dispute resolution, areas of concern for MNCs.
Technological environment, features and impact, implications for MNCs

The Global Economic Environment: The Global Economy. Bases of Economic. Economic
system, Indicators of Economics- Balance of payment, Exchange rate, Foreign Investment.
UNIT Classification of countries, trade policies, international institutions, treaties and conventions.
3 financial Institutions in I. B: IBRD, ADB, IMF SAARC
Cultural environment: Definition of culture components of culture, Subculture and their types,
implications for international business, culture-strategy compatibility, models to aid
international managers, Hofstede’s model of national culture

UNIT Bilateral and Multilateral Trade Laws - General Agreement on Trade and Tariffs, (GATT),
4 World Trade Organization - Seattle and Doha round of talks - Dispute settlement mechanism
under WTO - Problems of Patent Laws - International convention on competitiveness

Corporate governance, globalization with social responsibility- Introduction, Social

UNIT
responsibility of TNC, Recent development in corporate social responsibility and policy
5
implications.

Essential Reading:
1. Thakur and Mishra, International Business.
2. J. M. Diwan and K. N. Sudarshan, International Business Management.
Reference books:
1. R. D. Robinson, International Business Management a guide to decision making
Department of Management Course Curriculum
Master of Business Administrations

2. Ramu Shiva, International Business

3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian perspective, Sultan
Chand & Sons, New Delhi
Course Outcomes
At the end of this course, the students will be able to
1. Conduct an environmental scan to evaluate the impact of world issues on an organization's international
business opportunities.
2. Conduct, evaluate and present market research to support an organization's international business
decision-making.
3. Develop and present an international marketing plan, and evaluate sales strategies that support an
organization's integrative trade initiatives.
4. Identify and interpret relevant international financial documents, and evaluate financial strategies that
support an organization's integrative trade initiatives.
5. Develop and implement strategies to negotiate effectively within various cultural environments and to
address the impact of cultural differences on an organization's integrative trade initiatives

M.B.A. 3rdSemester

MGC313 Corporate Internship Project & Viva Voce 4-0-0 4

At the end of second semester examination, every student of MBA will undergo on-the-job practical training
in any manufacturing, service or financial organization. The training duration will be of 45 days. The
college/institute will facilitate this compulsory training for students
Objectives
During the training, the student is expected to learn about the organization and analyse and suggest solutions
of a live problem. The objective is to equip the student with the knowledge of actual functioning of the
organization and problems faced by them for exploring feasible solutions and suggestions.
During the course of training, the organization (where the student is undergoing training) will assign a
problem/project of the student.
Internship Project Report
The student, after the completion of training will submit a report to the college/institute which will form part
of third semester examination. However, the report must be submitted by the end of august during third
semester so that it is evaluated well in time and third semester results are not delayed.
The report (based on training and the problem/project studied) prepared by the student will be known as
Internship project report. The report should ordinarily be based on primary data. It should reflect in depth
study of micro problem, ordinarily assigned by the organization where student undergoes training. Relevant
tables and bibliography should support it.
One comprehensive chapter must be included about the organization where the student has undergone
training. This should deal with brief history of the organization, its structure, performance products/services
and problem faced. This chapter will form part 1 of the report. Part 2 of the report will contain the study of
micro research problem. The average size of report ordinarily will be of 70 to 120 typed pages in standard

Department of Management Course Curriculum

Master of Business Administrations

font size (12) and 1.5 spacing. Three neatly typed and hard bound copies of the report will be submitted to
the college/institute. The report will be typed in A-4 size paper.
The report will have two certificates. One by the head of the institute/college and the other by the reporting
officer of the organization where the student has undergone training. These two certificates should be
attached in the beginning of the report.
University Examination
The Project and Project Report will be evaluated by the university by a panel consisting of the internal
examiner and an external examiner who are appointed by the university.
It will carry total of 100 marks divided into written report of 50 marks and presentation of 50 marks. Only
such person will evaluate the project report who has minimum three years of experience of teaching MBA
classes in a college/University.
It is mandatory that the student will make presentation in the presence of teachers and students. The student
is expected to answer to the queries and questions raised in such a meeting.

Department of Management Course Curriculum

Master of Business Administrations

MBA- Master of Business Administration

Semester- IV Max. Marks=100 Min. Marks=50

Practical
Theory Examination
Examination To
S. tal
Semes Cred
N Code Subject Externa M LTP
Internal External Internal ter its
o. l ar
Assessm Assessme Assessm
Assessm ks
ent nt ent
ent

Logistics
& Supply
MGC41 10
1 Chain 30 70 - - IV 3-1-0 4
1 0
Manageme
nt

Business
Decision &
Ethics:
MGC41 10
2 Lesson 30 70 - - IV 3-1-0 4
2 0
from
Bhagavad
Gita

Creativity,
Innovation
&
MGC41 10
3 Entreprene 30 70 - - IV 3-1-0 4
3 0
urship
Developme
nt

Dissertatio
MGC41 10
4 n and Viva 30 70 - - IV 4-0-0 4
4 0
Voce

Specializat
ion-I 10
4 30 70 - - IV 3-1-0 4
(Elective- 0
III)

Specializat
ion-I 10
5 30 70 - - IV 3-1-0 4
(Elective- 0
IV)

Specializat
ion-II 10
6 30 70 - - IV 3-1-0 4
(Elective- 0
III)

Department of Management Course Curriculum

Master of Business Administrations

Specializat
ion-II 10
7 30 70 - - IV 3-1-0 4
(Elective- 0
IV)

70 25-7-
32
0 0

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGC411 Logistics & Supply Chain Management 3-1-0 4

COURSE OBJECTIVE: The supply chain firms to develop and run supply chains in the most effective &
efficient ways possible. Supply chain activities cover everything from product development, sourcing,
production, and logistics, as well as the information systems.
Course outcomes
At the end of this course, the students will be able to
1. Understand fundamental supply chain management concepts.
2. Apply knowledge to evaluate and manage an effective supply chain.
3. Understand the foundational role of logistics as it relates to transportation and warehousing.
4. How to align the management of a supply chain with corporate goals and strategies.
5. Analyse and improve supply chain processes.

Introduction to Supply Chain Management-Supply chain – objectives – importance –

UNIT 1 decision phases – process view – competitive and supply chain strategies – achieving
strategic fit – supply chain drivers – obstacles – framework Network Designing the
distribution network – role of distribution – factors influencing distribution – design options
e-business and its impact, Distribution networks in supply chain, network design in the
supply chain – role of network – factors affecting the network design decisions

Transportation Networks. –Role, modes and performance – transportation infrastructure

and policies - design options and their trade-offs – Tailored transportation.
UNIT 2 Sourcing – In-house or Outsource supplier scoring and assessment, selection – design
collaboration – procurement process
Pricing and revenue management in a Supply Chain. Understanding managerial levers,
hidden costs, and the impact of promotions and discounts.

Information Technology in the supply chain IT Framework – customer relationship

UNIT 3 management – internal supply chain management – supplier relationship management.

Demand Forecasting: Characteristic of forecasts, role of IT in forecasting, Measurement

of forecasting errors, Risk management in forecasting.
UNIT 4
Coordination in a Supply Chain Lack of supply chain coordination and the Bullwhip
effect – obstacle to coordination – vendor-managed inventories – collaborative planning,
forecasting and replenishment.

UNIT -5 Demand Management and Customer Service-Outbound to customer logistics systems –

Demand Management – Traditional Forecasting – CPFRP – customer service – expected
cost of stock outs – channels of distribution.

Text Books:
1. Sunil Chopra and Peter Meindl, Supply Chain Management – Strategy, Planning and Operation,
Pearson/PHI, 3rd Edition, 2007.
2. Coyle, Bardi, Longley, The management of Business Logistics – A supply Chain Perspective, Thomson
Press, 2006.
Department of Management Course Curriculum
Master of Business Administrations

Reference Books:
1. Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics Management, TMH,
Second Edition, 2008.
2. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain Management A Balanced
Approach, Thomson Press, 2005.
3. David Simchi-Levi et al, Designing and Managing the Supply Chain – Concepts, Strategies, and Case
Studies, McGraw Hill International Edition 2003.
4. Gattorna J L and Walters D W, Managing the Supply Chain – A Strategic Perspective, Palgrave 1996.
Sahay B S, Supply Chain Management in the twentyfirst century, Macmillan 2000.
5. Mohanty R P, Deshmukh S G, Supply Chain Management, Theories and Practices, biztantra,

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGC412 Business Decision & Ethics: Lesson from Bhagavad Gita 3-1-0 4

COURSE OBJECTIVE: Business ethics the study of business situations, activities, and decisions where
issues of morally right and morally wrong are addressed.

Course Learning Objectives:

The objective of this course is
1. To understand and implementing of the ethics and humanity.
2. To develop skills of self-realization.
3. To understand the management concepts described in BhagavatGeeta.

UNIT 1 Introduction to BhagavatGeeta: Introduction Management guidelines from the Bhagavad

Gita A long-term management perspective. Success determination by willpower, Face every
challenge with courage, Real source of the problem Utilisation of available resources.

Management Guidelines from The Bhagavad Gîta: Leadership, Motivation, Work

UNIT 2 commitment, Developing human resources, Managerial skills, Way of knowledge,
MeditationVision & planning

UNIT 3 Bhagavad Gîta and Managerial Effectiveness: Work commitment Motivation – self and
self-transcendence, Motivational factors, Work culture Work results.

UNIT 4 Ethics of the Bhagavad-Gita: Introduction of ethics & values, The Philosophy of War and its
application to business, Theory of Action, Determinism and Freedom, Action and
Renunciation, Morality in the Gita

Manager's Mental Health: Manager's mental health Management and Stress management.
UNIT 5
Lessons on greed, Envy, Egotism, Suspicion and Anguish.

Reference books:
1. BhagavatGeeta
2. Bhaktivedanta , A.C,Prabhupada, A.C Bhagavad Gita As It Is, Bhaktivedanta Book Trust (2016),
ISBN-13: 978-0892132850
3. DebashisChatterjee, Timeless Leadership: 18 Leadership Sutras from the Bhagavad Gita, Wiley,
ISBN-13: 978-0470824276
4. Swami Vivekananda, Bhagavad Gita As Viewed by Swami Vivekananda, Vedanta Press &
Bookshop, ISBN-13: 978-8175053328
5. DebashisChatterjee, Invincible Arjuna, Westland, ISBN-13: 978-9385152313
6. Dhiman, Satinder, Amar, A. D. Managing by the Bhagavad Gita, (Eds.), Springer, ISBN 978-3-319-
99611-0
7. Malhotra, Vinod; (2013), Bhagwad Gita & Management : What They Should Teach in B-School,
Pentagon Press, ISBN-13: 978-8182744813
Department of Management Course Curriculum
Master of Business Administrations

8. Roka, Pujan, Bhagavad Gita on Effective Leadership: Timeless Wisdom for Leaders, Jaico
Publishing House, ISBN-13: 978-9386867278
9. Malhotra, Vinod; Managing Life with Bhagwad Gita, Pentagon Press, ISBN: 9789386618009,
9386618001

Course Outcomes:
At the end of this course, the students will be able to
1. Student will able to understand the concept of spiritualty and its linkage with ethics and application
in business.
2. Student will able to apply leadership skills in critical situation.
3. Student will able to apply ethics and value in business activities.

M.B.A. 4thSemester

MGC413 Creativity, Innovation & Entrepreneurship Development 3-1-0 4

COURSE OBJECTIVE: To make students aware about the entrepreneurship qualities and developing
entrepreneurial skills for their future endeavors
Course Learning Objectives:
The objective of this course is
1. Create appropriate a business model
2. Articulate an effective elevator pitches to gain support for the venture
3. Develop a well-presented business plan that is feasible for the student

UNIT 1 Introduction: The entrepreneur: definition, emergence of entrepreneurial class; theories of

entrepreneurship; role of social economic environment; characteristics of entrepreneur;
leadership; risk taking; decision making and business planning.

UNIT 2 Promotion of a Venture: Opportunities analysis; feasibility planning, external

environmental analysis-economic, social and technological; competitive factors; legal
requirements of establishment of a new unit and rising of funds; Venture capital sources
and documentation required.

Department of Management Course Curriculum

Master of Business Administrations

UNIT 3 Entrepreneurship & Innovation, small business and corporate entrepreneurship

contrasting enterprises, The product, product protection, patents, trademarks and
copyrights.

UNIT 4 Entrepreneurial Development Programmes (EDP): EDP, their role, relevance and
achievements; role of government in organizing EDP’s critical evaluation.

UNIT -5 Role of entrepreneur: Role of an entrepreneur in economic growth as an innovator,

generation of employment opportunities, complimenting and supplementing economic
growth, bringing about social stability and balanced regional development of industries

UNIT 6 First Generation Entrepreneurs of India – JRD TATA, AV

Birla ,DhirubhaiAmbani ,KiranMazumdar Shaw (Biocon)

UNIT 7 Rural Entrepreneurship In India- features , scope and advantages

Text Books:
1. Vasant, DCSAI; Entrepreneurship, Himalaya Publishing House, 2003.
2. neja& S. L. Gupta.; Entrepreneurship Development, 2003.
3. Pandey, I. M.; Venture Capital –The Indian Experience, Prentice Hall of India, 2003.
4. Tandon B. C, ”Environment and Entrepreneur”, Chug Publications, Allahabad.
Reference Books:
1. Srivastava S. B.; A practical guide to industrial entrepreneurs, Sultan Chand & Sons, New Delhi.
2. Chandra, Prasana; Project Preparation, Appraisal, Implementation, TMH, New Delhi.
3. New Venture Creation; Holt: Entrepreneurship, Prentice Hall of India.

Course Outcomes:
At the end of this course, the students will be able to
1. Apply effective written and oral communication skills to business situations.
2. Analyze the global business environment.
3. Analyze the local business environment.
4. Use critical thinking skills in business situations.
5. Apply an ethical understanding and perspective to business situations.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4th Semester

MGC414 Dissertation and Viva Voce 4-0-0 4

Every student of MBA final year student will undergo on-the-job practical training in any manufacturing,
service or financial organization. The college/institute will facilitate this compulsory training for students.
Objectives
During the training, the student is expected to learn about the organization and analyse and suggest solutions
of a live problem. The objective is to equip the student with the knowledge of actual functioning of the
organization and problems faced by them for exploring feasible solutions and suggestions.
During the course of training, the organization (where the student is undergoing training) will assign a
problem/project of the student.
Dissertation Project Report
The student, after the completion of training dissertation will submit a report to the college/institute which
will form part of third semester examination. However, the report must be submitted by the end of April
during fourth semester so that it is evaluated well in time and fourth semester results are not delayed.
The report (based on training and the problem/project studied) prepared by the student will be known as
Internship project report. The report should ordinarily be based on primary data. It should reflect in depth
study of micro problem, ordinarily assigned by the organization where student undergoes training. Relevant
tables and bibliography should support it.
One comprehensive chapter must be included about the organization where the student has undergone
training. This should deal with brief history of the organization, its structure, performance products/services
and problem faced. This chapter will form part 1 of the report. Part 2 of the report will contain the study of
micro research problem. The average size of report ordinarily will be of 70 to 120 typed pages in standard
font size (12) and 1.5 spacing. Three neatly typed and hard bound copies of the report will be submitted to
the college/institute. The report will be typed in A-4 size paper.
The report will have two certificates. One by the head of the institute/college and the other by the reporting
officer of the organization where the student has undergone training. These two certificates should be
attached in the beginning of the report.
University Examination
The Project and Project Report will be evaluated by the university by a panel consisting of the internal
examiner and an external examiner who are appointed by the university.
It will carry total of 100 marks divided into written report of 50 marks and presentation of 50 marks. Only
such person will evaluate the project report who has minimum three years of experience of teaching MBA
classes in a college/University.
It is mandatory that the student will make presentation in the presence of teachers and students. The student
is expected to answer to the queries and questions raised in such a meeting.

Department of Management Course Curriculum

Master of Business Administrations

ELECTIVE SUBJECTS

Theory Practical
Examination Examination
Tota
S.
Se l Cre
N Code Subject Electives Interna Extern Intern Exter LTP
m. Mar dits
o. l al al nal
ks
Assess Assess Assess Assess
ment ment ment ment

Human
Anatomy
MGE 4-0-
I Hospital Physiology 30 70 - - 100 4
311 0
& And Medical
Health Terminology
1
care
Manage Epidemiolog
MGE ment y & 4-0-
II 30 70 - - 100 4
312 Occupational 0
Health

MGE Social Media 4-0-

I 30 70 - - 100 4
313 Digital Marketing 0
2 Marketi
MGE ng E-mail 4-0-
II 30 70 - - 100 4
314 Marketing 0

Competency
MGE 4-0-
I and Talent 30 70 - - 100 4
315 0
Management
3 HR
Industrial
MGE Relation and 4-0-
II 30 70 - - 100 4
316 Labour 0
Legislation

MGE Advertising 4-0-

I 30 70 - - 100 4
317 Management 0
Marketi
4
ng Product &
MGE 4-0-
II Brand 30 70 - - 100 4
318 0
Management

Information
MGE 4-0-
I Technology 30 70 - - 100 4
319 0
Management
5 IT
E Commerce
MGE 4-0-
II & Web 30 70 - - 100 4
320 0
Security

Department of Management Course Curriculum

Master of Business Administrations

Security
MGE Analysis 4-0-
I 30 70 - - 100 4
321 &Portfolio 0
Management
6 Finance
Financial
MGE Derivatives 4-0-
II 30 70 - - 100 4
322 and Risk 0
Management

MGE Pharmaceutic 4-0-

I 30 70 - - 100 4
323 Pharmac al Marketing 0
eutical
7
Manage Pharmaceutic
MGE 4-0-
II ment al 30 70 - - 100 4
324 0
Management

MGE Producti Production 4-0-

I 30 70 - - 100 4
325 on & Management 0
Operatio
8
n Operation
MGE 4-0-
II Manage Planning and 30 70 - - 100 4
326 0
ment Control

International
MGE 4-0-
I Business 30 70 - - 100 4
327 0
Environment
9 IB
Export-
MGE Import 4-0-
II 30 70 - - 100 4
328 Policies and 0
Procedures

Airline And
MGE 4-0-
I Aviation 30 70 - - 100 4
329 0
Management
Aviation
10 Manage Airline
ment Strategic
MGE 4-0-
II Alliances & 30 70 - - 100 4
330 0
Marketing
Management

Rooms
MGE 4-0-
I Division 30 70 - - 100 4
331 0
Management
11 Hotel
Food
MGE 4-0-
II Production & 30 70 - - 100 4
332 0
Operation

12 MGE I Project Project 30 70 - - 100 4-0- 4

Department of Management Course Curriculum
Master of Business Administrations

Management
333 Fundamental 0
s
Manage
Project
ment
Management
MGE 4-0-
II and 30 70 - - 100 4
334 0
Quantitative
Techniques

Green
MGE Logistics and 4-0-
I Logistic 30 70 - - 100 4
335 Supply Chain 0
s
13 Management
Manage
ment
MGE Material 4-0-
II 30 70 - - 100 4
336 Management 0

MGE Rural 4-0-

I 30 70 - - 100 4
337 Rural Marketing 0
14 Manage
MGE ment Rural Credit 4-0-
II 30 70 - - 100 4
338 and Finance 0

MGE Retail 4-0-

I 30 70 - - 100 4
339 Management 0
Retail
15 Manage
Customer
MGE ment 4-0-
II Relationship 30 70 - - 100 4
340 0
Management

MGE Agricultural 4-0-

I 30 70 - - 100 4
341 Busines Economics 0
s
16
Economi Economics of
MGE 4-0-
II cs Climate 30 70 - - 100 4
342 0
Change

Family
MGE Family 4-0-
I Business 30 70 - - 100 4
343 Business 0
Management
17 &
Entrepre
MGE Business 4-0-
II neurship 30 70 - - 100 4
344 Regulation 0

Agri
MGE 4-0-
I Agricult Technology 30 70 - - 100 4
345 0
ure Management
18 business
Manage Financing of
MGE 4-0-
II ment Agri- 30 70 - - 100 4
346 0
Business

Department of Management Course Curriculum

Master of Business Administrations

Insurance and
MGE 4-0-
Insuranc Risk 30 70 - - 100 4
347 0
e Management
19
Manage
MGE ment 4-0-
II Reinsurance 30 70 - - 100 4
348 0

Banking
MGE 4-0-
I Service 30 70 - - 100 4
349 0
Banking Operation
20 Manage
ment Bank and
MGE 4-0-
II Risk 30 70 - - 100 4
350 0
Management

Digital Media
MGE 4-0-
I Media & 30 70 - - 100 4
351 0
and Convergence
21
Entertai
MGE nment 4-0-
II New Media 30 70 - - 100 4
352 0

Sports
MGE Facilities 4-0-
I 30 70 - - 100 4
353 Sports Planning And 0
22 Manage Management
ment
MGE Ethics In 4-0-
II 30 70 - - 100 4
354 Sports 0

Travel
Agency And
MGE 4-0-
I Travel & Tour 30 70 - - 100 4
355 0
Tourism Operations
23
Manage Management
ment
MGE Tourism 4-0-
II 30 70 - - 100 4
356 Marketing 0

MGE Event 4-0-

I 30 70 - - 100 4
357 Management 0
Hospital
ity Travel
24
Manage Agency And
MGE 4-0-
II ment Tour 30 70 - - 100 4
358 0
Operations
Management

MGE Event 4-0-

I Event 30 70 - - 100 4
359 Management 0
25 Manage
ment
MGE II Human 30 70 - - 100 4-0- 4

Department of Management Course Curriculum

Master of Business Administrations

Resources in
360 Event 0
Management

M.B.A. 3rdSemester

Human Anatomy Physiology And Medical

MGE 311 4-0-0 4
Terminology

HUMAN ANATOMY PHYSIOLOGY AND MEDICAL TERMINOLOGY

COURSE OBJECTIVE: The objective of this course is to provide student with a sound knowledge on the
concepts, dimensions and approaches of human anatomy physiology and medical terminology.
Learning Outcomes: At the end of the course, the student should be able to:
i) Understand the importance of studying human anatomy physiology.
ii) Understand about the types of human anatomy physiology and medical terminology.

Course outcomes:
At the end of this course, the students will be able to
1. Demonstrate and understanding of human anatomy and physiology
2. Ability to apply the skills of effective medical terminologies
3. Explore the skills to plan the proper roots, prefixes, suffixes and symbols
4. Explore and identify the various infection control measures
5. Analyzing the need and importance of illness

Human Anatomy and Physiology: Digestive System, Respiratory System, Circulatory

UNIT 1
System

UNIT 2 Human Anatomy and Physiology: Central Nervous System, Muscular Skeletal System,
Reproductive System, Excretory System, Endocrine Glands

Medical Terminology: Reasons for using medical terms, Glossary of medical terms: major
UNIT 3
diseases and medical specialties

UNIT 4 Roots, Prefixes, Suffixes, Abbreviations and Symbols: Common roots : element referring
to, usage and definition ,Common prefixes and suffixes , Common abbreviations: departments,
Department of Management Course Curriculum
Master of Business Administrations

time, general healthcare, routes of medication, and laboratory , Symbols

UNIT 5 Illness: Defining Illness : Direct and indirect causes ,Classification and description of disease

Orthopedics, Osteopathy, and Body Regions, Pathology, Urology and Gynecology,

UNIT 6 Gastroenterology, Diabetes, Respiratory System and Ophthalmology: Suffixes, Prefixes,
Abbreviation, Meaning, Review Activities, Case Study.

RECOMMENDED BOOKS:
1. Genevieve Love Smith, Smith Davis Dennerll, Medical Terminology
2. Alice G. Ettinger, Medical Terminology
3. Roger Waston, Anatomy and Physiology for Nurses (Prism Books Pvt. Ltd., Bangalore), 2005.
4. John V. Basmajian and Charles E. Sloncker, Grant‟s Method of Anatomy: A Clinical Problem –
solving Approach (BI Waverly Pvt. Ltd., New Delhi), 2009, ISBN 81-7431-033-9
5. K. Park, Textbook of Preventive and Social Medicine (M/S BanarsidasBhanot Publishers, Jabalpur),
2001.
6. Stedman‟s Medical Dictionary (Williams &Winkins, Baltimore) ISBN 0-683-07922-0 , 2005.
7. Basic Medical Terminology, Human Anatomy and Physiology Manual Kindle Edition U.S.
Army (Author), Jeffrey Jones (Editor)
8. https://www.edx.org/course/human-anatomy-hkpolyux-ana101x-1
9. https://static1.squarespace.com/static/55810da1e4b040cf35c0222c/t/580d4ed744024392ea598e10

M.B.A. 3rdSemester

Medical Terminology Epidemiology &

MGE 312 4-0-0 4
Occupational Health

EPIDEMIOLOGY & OCCUPATIONAL HEALTH

COURSE OBJECTIVE: The objective of this course is to provide student with a sound knowledge on the
concepts, dimensions and approaches of human anatomy physiology and medical terminology.
Learning Outcomes: At the end of the course, the student should be able to:
i) Understand the importance of studying Epidemiology.
ii) Understand about the types of occupational health.

Course outcomes:
At the end of this course, the students will be able to
1. Explore the skills to optimally utilize the available resources (staff, space, equipment, facilities,
supplies, etc.).
2. Explore the skills to plan the proper epidemiological procedures
3. Explore and identify the various health programmes related to global & India
4. Demonstrate and understanding of demography.

Department of Management Course Curriculum

Master of Business Administrations

Introduction to Epidemiology: Define Epidemiology, Objectives of epidemiology, Uses of

UNIT 1 epidemiology, Various models in epidemiology, Apply levels of prevention to diseases,
Changing pattern of community health problems

Assessing validity and reliability: Screening, Quality assessment of screening test, Criteria
of screening test, Types of screening test, specificity, sensitivity, predictive values and yield,
UNIT 2
problem of borderline in screening
Using epidemiology to identify the causes of Disease: Study designs, Estimation of risks of
diseases associated with specific exposures, Causal inferences from the observed association.

Estimating the potential for prevention: Elimination of exposure and amount of risk
reduction, Attributable risk estimation in exposed group and total population
UNIT 3
From Association to causation: Deriving Inferences from Epidemiologic Studies: Causal
Inferences in Epidemiology, Approaches studying etiology of disease

Introduction to Occupational Health: Definition of Occupational Health, Aims / objectives

UNIT 4
of Occupational health, Functions of Occupational Health Services, Ergonomics

Occupational Hazards: Physical Hazards, Chemical hazards, Biological Hazards,

UNIT 5
Mechanical Hazards, Psychosocial Hazards, Radiation Hazards.

Occupational Diseases: Pneumoconiosis, Lead Poisoning, Mercury Poisoning, Occupational

UNIT 6 Cancers, Occupational Hazards to health care providers, Occupational Hazards to Agricultural
workers, Industrial Accidents

Inspection of an Industrial Organization from occupational health point of view(visit to

UNIT 7
hospital)

RECOMMENDED BOOKS:
1. K. Park, Textbook of Preventive and Social Medicine (M/S BanarsidasBhanot Publishers,
Jabalpur), 2009
2. Tiwari, Epidemiology Made Easy with CD-ROM
3. B.K. Mahajan and M.C. Gupta, Text Book of Prevention and Social Medicine (Jaypee
Medical Publishers P. Ltd., New Delhi), 2013.
4. VHAI, State of India’s Health – 1992 (VHAI, New Delhi)
5. C.M. Francis and et al., Hospital Administration (Jaypee Brothers Medical Publishers Pvt.
Ltd., New Delhi) 2004
6. NHS, Guide to Good Practices in Hospital Administration (Department of Health and Social
Security : National Health Services, London), 2005.
7. The Handbook Of Environmental Health / Frank R. Spellman, Melissa L. Stoudt. Spellman,
Frank R.
8. Safety, Health & Environmental Handbook , Nicole Beltram, 2012
9. Sakharkar, Principles of Hospital Administration & Planning
10. S Gupta, S Kant, Hospital and Health Care Administration Appraisal and Referral Treatise
11. Bhattacharya, Epidemiology Principles and Practice
12. SRIDHAR RAO, Principles of Community Medicine
13. Rahim, Principles and Practice of Community Medicine
14. https://www.edx.org/course/healthy-ageing-6-steps-let-environment-delftx-eit001x-0
15. https://www.slideshare.net/greekhero/health-safety-environmental-presentation-presentation
Department of Management Course Curriculum
Master of Business Administrations

16. http://www.nabh.co/Images/PDF/SOPs/
POLICIES_AND_PROCEDURES_ON_CARE_OF_PATIENTS.pdf
17. https://www.edx.org/course/ph556x-practical-improvement-science-in-health-care-a-
roadmap-for-getting-results

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 313 Social Media Marketing 4-0-0 4

SOCIAL MEDIA MARKETING

COURSE OBJECTIVE: …..
Course Learning Objectives:
The objective of this course is
1. .
2. .
3.
Course Outcomes:
At the end of this course, the students will be able to
1. .
2. .

UNIT 1 Social Media: Understanding the existing Social Media paradigms & psychology, How
social media marketing is different than others, Forms of Internet marketing.

Facebook Marketing: Increasing fans on fan page, How to do marketing on fan page,
UNIT 2 Fan engagement, Important apps to do fan page marketing, Facebook advertising, Types
of Facebook advertising, Understanding edgerank and art of engagement.

LinkedIn Marketing: Understanding LinkedIn, Company profile vs Individual profiles,

Understanding Linkedin groups, How to do marketing on LinkedIn groups, Increasing
UNIT 3
ROI from LinkedIn ads, Linkedin publishing, Company pages, Adv on linkedin, Display
v/s text

Twitter Marketing: Understanding Twitter, Tools to listen & measure, Influence on

UNIT 4 Twitter: Tweet Deck, Klout, Peer Index, How to do marketing on Twitter, Advertising on
Twitter, Creating campaigns, Types of ads, Tools for twitter marketing.

RECOMMENDED BOOKS
1. Fundamentals of digital marketing by Puneet Bhatia , Pearson
2. The art of digital marketing by Ian dadson ,Wiley
3. Understanding digital marketing by Damian Ryan
4. Google Adwords By Dale Blake

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 314 E-mail Marketing 4-0-0 4

E-mail Marketing
COURSE OBJECTIVE: To understand and evaluate firm’s management philosophy and their impact on
organization and operation of the business.
1.

What is marketing, What is Digital Marketing, Understanding Marketing Process, Why

Digital Marketing Wins Over traditional Marketing ,Understanding Digital Marketing
UNIT 1
Process, Increasing Visibility: What is visibility? Types of visibility, Examples of
visibility

Visitors Engagement: What is engagement? Why it is important? Examples of

UNIT 2 engagement, Bringing Targeted Traffic: Inbound, Outbound Converting Traffic into
Leads: Types of Conversion, Understanding Conversion Process

E-mail Marketing, How email works, Challenges faced in sending bulk emails, How to
overcome these challenges, Types of email marketing- Opt-in & bulk emailing, Setting
UNIT 3 up email marketing account, Best platforms to do opt-in email marketing, Setting up lists
& web form, Creating a broadcast email, auto responder, Setting up auto responders, How
to do bulk emailing

Lead Generation, Importance of lead generation, Understanding landing pages,

Understanding thank-you page, Landing page v/s website, Types of landing pages, A/B
UNIT 4
testing, How to do A/B testing, Converting leads into sales, Creating lead nurturing
strategy, Understanding lead funnel, Steps in leads nurturing

RECOMMENDED BOOKS
1. Fundamentals of digital marketing by Puneet Bhatia ,Pearson
2. The art of digital marketing by Ian dadson,Wiley
3. Understanding digital marketing by Damian Ryan
4. Google Adwords By Dale Blake

M.B.A. 3rdSemester

MGE 315 Competency and Talent Management 4-0-0 4

COMPETENCY AND TALENT MANAGEMENT

COURSE OBJECTIVE: The objective of this course is to provide student with a sound knowledge on the
concepts, dimensions and approaches of human resources planning and development. Learning Outcomes:
At the end of the course, the student should be able to:
i) Understand the importance of studying human resources development and manpower planning for
both social and economic planning
Department of Management Course Curriculum
Master of Business Administrations

ii) Understand about the types of human resources and strategies of human resources development and
manpower planning in rural and urban sectors.

Course outcomes:
At the end of this course, the students will be able to
1. Analyze the theory and concepts of human resource planning.
2. Identify the evolution of HRP throughout the organization.
3. Relate and apply models and methods used in forecasting.
4. Describe the applications of a Human Resources Information System.
5. Evaluate the organization's planning program.

Manpower Planning-Concept and Objectives of manpower planning, Types of manpower

UNIT 1 plan, Factors affecting manpower planning, approaches Social Demand Approach, Rate of
Return Approach and Manpower Requirement Approach, Evolution and growth of manpower
planning.

Manpower Planning Process-Forecast and Projection, types of manpower forecasts, Methods

UNIT 2 of manpower demand forecasting at macro and micro level. Pillars of manpower planning and
development-career management/employee coaching-counselling/employee
engagement/quality of work life/competency mapping

Career Management-Career Concepts – Roles – Career stages – Career planning and Process
UNIT 3 – Career development Models– Career Motivation and Enrichment –Managing Career
plateaus-Designing Effective Career Development Systems.

Employee and Counselling-Need –– Need for Counselling – Role of HR in Counselling -

UNIT 4
Components of Counselling Programs – Counselling Effectiveness.

Employee Engagement-definition-concept-features-global trends in employee engagement-

UNIT 5 employee engagement as a pillar for manpower planning-types of employee engagement-
global trends in employee engagement.

Quality of Work Life Strategies in Manpower Planning –quality of work life – definition-
UNIT 6 meaning-features-quality of work life in industrial setting- quality of work life programmes-
relationship between quality of work life and manpower planning.

Case studies related to Human resource management, counselling, quality of work life-
UNIT 7
maintains affine balance.

RECOMMENDED BOOKS:
1. Development of Human Resources – Mabey and Thompson
2. Human Resources Management – Aswathappa K
REFERENCE BOOKS:
1. Human Resource Management – Stephen B Robbins
2. Human Resource Management – T N Chabra – DhanpatRai Publishers, New Delhi
3. De Simone, R.L. and Harris, D.M., Human Resource Management, Thomson Learning, Bombay.
4. Sahu, R.K., Training for Development, Excel Books, New Delhi.

Department of Management Course Curriculum

Master of Business Administrations

5. Blanchard, P Nick, and James W. Thacker, Effective Training-Systems, Strategic and Practices,
Pearson Education, New Delhi.
6. Goldstein, Training in Organization, Thomson learning, Bombay.
7. McGrath, Training for Life and leadership in Industry, Prentice Hall of India, New Delhi.
8. Kandula, Srinivas R., Performance Management, PHI, New Delhi.
9. Rao, T.V., Performance Management and Appraisal Systems, Response Bank, New Delhi.
10. Cardy, Robert L., Performance Management: Concepts, Skills and Exercise, PHI, New Delhi.
11. Sahu, R.K., Performance Management System, Excel Books, New Delhi.

M.B.A. 3rdSemester

MGE 316 Industrial Relation and Labour Legislation 4-0-0 4

INDUSTRIAL RELATION AND LABOUR LEGISLATION

COURSE OBJECTIVE: To orient the student with legal obtains pertaining to employment conditions,
benefits and labour regulatory mechanisms in business and industry including exposure to concerned pieces
of enactments and connected court decisions.
Course Outcome:
At the end of this course, the students will be able to
1. Demonstrate an appreciation of the industrial, economic and social contexts in which labour is
regulated;
2. Demonstrate an understanding of the significance and content of the contract of employment and its
relationship to industrial awards and workplace agreements;
3. Demonstrate an understanding of the legal regulation of workplace agreements and the provision of
minimum terms under the federal industrial legislation;
4. Demonstrate an understanding of the role of law in regulating industrial conflict;
5. Demonstrate an understanding of the legal regulation of trade unions;

Introduction: Back ground of Industrial Relations. Understanding and appreciating

UNIT 1
industrial legislation. Employee relation- models / approach to industrial relations

Collective Bargaining in India: Definition, Essential conditions for the success of

UNIT 2 collective bargaining, functions of collective bargaining, process of collective bargaining,
pre requisites of collective bargaining trends conclusions, Techniques of negotiation,
Workers participation in management (WPM).

Trade Unions: Meaning, historical perspective of trade union movement in India, Functions
UNIT 3 of trade unions, objectives of important trade unions, union structure, problems of trade
unions, measures to strengthen trade union movement in India, Rights and Responsibilities,
Paradigm shift of trade union environment in India. The Trade Unions Act 1926.

UNIT 4 Labour Legislations: Detailed study of The Factories Act 1948, The Industrial Disputes
Act 1947, The Payment of Wages 1936, The Employees State Insurance Act 1948, The
Department of Management Course Curriculum
Master of Business Administrations

Employees Provident Fund and Miscellaneous Provisions Act 1932, The Payment of
Gratuity 1972, The Payment of Bonus Act 1965, The Maternity Benefit Act,1961.

RECOMMENDED BOOKS:
1. Industrial Relations- Emerging Paradigms- BD Singh, Excel Books
2. ArunMonappa – Indsutrial Relations, Tata McGraw Hill Publishing Company Ltd, 2002
3. Labour Laws for Managers- BD Singh, Excel Books
4. Industrial Relations and Labour Laws, 5th Edition, SC Srivastava, Vikas Publications
REFERENCE BOOKS-
1. Indsutrial Relations and Trade Unions and Labour Legislations – Pearson
Personnel Management and Industrial Relations – Rustom S Davar

M.B.A. 3rdSemester

MGE 317 Advertising Management 4-0-0 4

ADVERTISING MANAGEMENT
COURSE OBJECTIVE: This course will introduce students to key issue in advertising, and its impact on
organizations and society. Students will be introduced to the effective use of advertising as a part of a
promotional plan. Also it will introduce students to the management of the advertising function from the
perspective of users such as product/service managers. Case studies and text materials explore the role of
advertising, target market identification, creative strategies, media planning and advertising evaluation.
Emphasis is placed on the co-ordination of advertising with other elements of the marketing mix and overall
corporate strategy.
Course Outcomes
At the end of this course, the students will be able to
1. appreciate the ways that communication through advertising influences and persuades consumers;
2. discuss the role of the advertising agency and its client relationships;
3. identify advertising's place in the communications mix;
4. discuss the decisions which need to be made in budgeting and planning for promotion;
5. research and prepare a profile of media habits for a given target market;

Advertising Role in the marketing process, legal, ethical and social Aspects of Advertising
UNIT 1 Functions and Types of Advertising, integrated marketing communications, brand
management, brand image, brand equity, brand building, brand manager surrogate
advertising – designing a surrogate advertisement, ethics of advertisement

UNIT 2 The Major players in advertising, advertising agency, market research firms, media, types

Department of Management Course Curriculum

Master of Business Administrations

of agencies, structure of an agency and its functions, the process of developing an AD.
Integrated marketing Communication, Creative strategy.

Media Classification : Market segmentation, Market targeting, product positioning,

UNIT 3 Models DAGMAR, AIDA, consumer behavior an advertiser makes, cultural influences in
the making of an AD, building of advertising programme message, headlines, copy, logo,
illustration, appeal, lay out, campaign planning, creative strategies

UNIT 4 Media Classification, Media Planning, Budgeting, Evaluation Methods, Media Buying,
Emerging Medias and Trends, National Level AD agencies of India, Award Winning
AD’s, current issues in advertising.

Advertising Research, Effectiveness of Advertising Methods of Measurement, Rationale

UNIT -5
of testing, Opinion and Attitude Tests, Recognition Tests

RECOMMENDED BOOKS:
1. Aaker David Etc – Advertising Management $th Edition, New Delhi, Prentice Hall of India 1985
2. BEleh, George E and Belch Michael – A Introduction to Advertising and Promotion 3 rd, Chicago, Irwin
1995
3. Borden, William H Advertising, New York, John Wiley, 1981
REFERENCE BOOKS:
1. Hard, Norman, The practice of Advertising, OXFORD, Butter Worth Heineman, 1995
2. Klepper, Otto, Advertising Procedure Englewood Cliffs, New Jersey, Prentice Hall Inc 1986
3. Ogilvy, David, Ogilvy on Advertising, London, Longman, 1983
4. Ramasami&Namakumari – Marketing Management

M.B.A. 3rdSemester

MGE 318 Product & Brand Management 4-0-0 4

PRODUCT AND BRAND MANAGEMENT

The objective of this course is to learn fundamentals of Product and Brand Management. The aim of Product
Management Part is to make participants understand competition at product level as well as brand level.
Two broadly important aspects namely Product Management from competition point of view and Product
Management from New Product Development and Innovation point of view are to be covered. The objective
of Brand Management is to make students understand principles of Branding, role of brands, elements and
components of brands, brand equity etc. The main aim for Brand Management is to make sure that students
understand implications of planning, implementing and evaluating Branding Strategies.

Course Outcomes:

Department of Management Course Curriculum

Master of Business Administrations

At the end of this course, the students will be able to

1. To understand and assess the challenges of business and branding
2. Be able to evaluate and design sustainable strategies in such environments either in marketing,
international business and/or technology management fields or in their intersection.
3. Be able to acquire and develop relevant additional knowledge and skills to support subject-based
expertise and international readiness and personal development
4. Be able to utilise strong analytical skills and apply tools required for professional practices
5. Be able to show a market‐oriented, global, entrepreneurial and sustainable mind set

Introduction to Product: Competition & Product Strategy, product in theory & in

UNIT 1 practice, Product life cycle, product portfolio, Line extension, Product
Management & New Product Development: New product development process,
New product strategy, commercialization, managing Growth, Managing the
mature Product, Levels of Product Case: Samsung’s Mobile Business

Concept of Brand, Creating brands in a competitive market, Brand Positioning

and Brand Associations, Using Brand Elements to create brand identity,
Leveraging Secondary Brand Association, significance of brandings, different
UNIT 2
types of brands, Branding Challenges and opportunities, planning and
implementing brand marketing programmes, Challenges before Indian Brands,
Branding and Rural Markets.
Case: Intel: Building a Technology Brand
Case: Brand Elements of Parle-G Biscuit Brand

Concept of Brand Equity, Developing brand Equity system, brand, Brand

knowledge, Brand awareness & Brand Image, Keller’s CBBE Model- Identity,
UNIT 3 co-brands, Growing and Sustaining Brand Equity: Designing and Implementing
Branding Strategies, Launching Brand Extensions Products, Managing brands
overtime and Geographic boundaries. Developing a Brand Equity Management
System. Measuring Sources of Brand Equity and Brand Equity measurement
approaches

Advertising and brand building, Brand promotion methods, Integrating Marketing

programmes for brand building, New Brand management Corporate Brands and
UNIT 4 Brand Awareness Concept of brand Extension, Merits and demerits of brand
extension, brand extension guidelines, Re-branding and Re-launching, Factors
influencing extension decisions, types and need of brand extensions, categories of
related and unrelated extensions, Managing Growth Through Brand Extensions.

RECOMMENDED BOOKS:
1. Kevin Lane Keller, Strategic brand Management, 4th ed., Pearson education 2012, New Delhi
2. Product Strategy and Management, Michael Baker and Susan Hart, Pearson Education, Second Edition.
3. Strategic Brand Management, Kevin Lane Keller, M.G. Rameswaram and Isaac Jacob, Pearson
Education, Third Edition.
4. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.

Department of Management Course Curriculum

 Master of Business Administrations

5. MahimSagar, Deepali Singh, D.P.Agarwal, Achintya Gupta. Brand Management Ane Books Pvt.Ltd ,
2009.
6. Kevin Lane Keller, Strategic Brand Management, Pearson Education, India.
7. Mathur, U.G. Brand Management – Text and Cases, Macmillan India Ltd. 2006.
REFERENCE BOOKS:
1. Product Management, Donald R. Lehmann and Russell S. Winer, Fourth Edition, TMH
2. Innovation Management and New Product Development, Paul Trott, Fourth Edition, Pearson
3. Startegic Brand Management, Kapferer, J. N. (1997). London: Kogan Page Limited
4. Brand Management, H. V. Verma, 2004, New Delhi: Excel Books
5. Branding, A reference guide to solving your toughest branding problems and strengthening your market
position, B. Van Auken, 2007. Jaico Publishing House
6. Managing Indian Brands-Concepts and Strategies, S Ramesh Kumar, 2001, Vikas Publications
7. Successful Branding, Prank K Chaudhary, University (India) Press Limited, Hyderabad, 2001

M.B.A. 3rdSemester

MGE 319 Information Technology Management 4-0-0 4

INFORMATION TECHNOLOGY MANAGEMENT

COURSE OBJECTIVE: Introduce the student to advanced networking concepts, advanced courses in
computer networking, To gain expertise in some specific areas of networking such as the design and
maintenance of individual networks.
Course Outcomes:
At the end of this course, the students will be able to:
1. To understand the concept of information technology, its history, types and challenges and issues faced
by IT managers
2. Acquire in-depth knowledge of computer hardware and software, their types and technology for input and
output
3. To understand the concept of computer network, its types and information sharing.
4. To demonstrate a good understanding of functional and enterprise systems, decision making process and
security issues.
5. Comprehend the latest trends in Information Technology.

UNIT 1 Managing in Information Age. Evolution of IT Management – Types of Information

Systems– Internet Based Business Systems– IT Management Challenges and issues –
Critical success Factors for IT Managers.

UNIT 2 Computer Hardware And Software

Computing Hierarchy – Input – Output Technologies -Types of Software, Operating
Systems- Functions of Operating Systems, Types of Operating Systems (Batch Processing,

Department of Management Course Curriculum

Master of Business Administrations

Multitasking, Multiprogramming and Real time Systems) Database Management Systems

Concepts, Types of Data Models.

Data Communication Networks

UNIT 3 Concepts of Data Communication, Types of Data Communication Networks,
Communications Media, Concepts of Computer Networks, the Internet, World Wide Web,
Intranet and Extranets: Operation of the Internet, Services provided by Internet

Functional And Enterprise Systems

UNIT -4 Data, Information and Knowledge Concepts, Decision Making, Process, Components of
decision making and Information Systems, Overview of Security Issues in Information
Technology

Emerging Trends In Information Technology

Unit – 5 Cloud Computing, E-commerce, Mobile Application, User Interfaces, Analytics,
Knowledge management, Internet of Things, Social Media

RECOMMENDED BOOKS:
1. Efraim Turban, R. Kelly Rainer Jr, Richard E. Potter, Introduction to Information Technology, John
Wiley & Sons, (Asia) Pvt. Ltd. Singapore. (2012)
2. Henry C. Lucas. Jr, Information Technology – Strategic Decision Making for Managers, John Wiley &
Sons (Asia) Pvt. Ltd., Singapore. (2014)
3. Garroll W. FrenzelJohne. Frenzel, Management of Information Technology, Thomson Course
Technology, Boston. (2004)
4. Foundation of Information Technology, Alexis Leon, Mathews Leon, Leon Vikas. 2001
5. Information Technology for Management, Ramesh Behi, McGraw Hill. 2012
6. Foundations of IT, Dhiraj Sharma, Excel books. 2003
7. https://www.edx.org/free-online-information-technology-it
8. https://www.class-central.com/subject/information-technology
9. https://alison.com/course/information-technology-management
10. https://link.springer.com/article/10.1007/s10799-018-0287-2
11. https://www.degruyter.com/view/j/itms

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 320 E Commerce & Web Security 4-0-0 4

E-COMMERCE & WEB SECURITY

COURSE OBJECTIVE: e-commerce and web security to evaluate the perception and attentive and secure
recommending payment method based on analysis and study. The results are expected to contribute
significantly towards the current thinking, security regarding e-commerce online transactions. The main
objectives are involved an attempt to determine the current awareness and alert in the particular area in e-
commerce like security issues, Screening, Recommended payment method, Internal order cancellations.
This study provides best solution to e-commerce domain companies/industries and alert and awareness to
common man.
Course Outcomes:
At the end of this course, the students will be able to:
1. acquire a good knowledge of e-commerce. both the technical and business aspects;
2. understand the principles and practices of e-commerce and its related technologies;
3. design and implement a basic e-commerce application;
4. understanding of legal requirements for e-commerce.

Introduction to Internet, Brief History of E-Commerce, Advantages and Disadvantages,

UNIT 1 Forces behind E-Commerce Industry, Models of Ecommerce, Architectural framework,
Network Infrastructure for E-Commerce, Market forces behind I Way, Component of I way
Access Equipment, Global Information Distribution Network.

Mobile Commerce: Introduction to Mobile Commerce, Mobile Computing Application,

Wireless Application Protocols, WAP Technology, Mobile Information Devices, Different
UNIT 2 Players in M-Commerce, Futuristic in M-Commerce Services.
Net Commerce: EDI, EDI Application in Business, Legal requirement in E –Commerce.

UNIT 3 E-Marketing: Introduction, What is E Market, What is E-Marketing? , Planning Situation

Analysis, object Setting, Strategy, Focus on Characteristics of new media marketing
communication, Focus on online branding, actions, control.

UNIT 4 Electronic Payments: Overview of Electronics payments, Digital Token based Electronics
payment System, Smart Cards, Credit Card, Debit Card based EPS, Home Banking, Online
Banking, and Mobile Banking.

Introduction to Web security: Firewalls, Client Server Network, Encryption: World Wide
Web & Security, Encryption, Secret Key Encryption, Public Key Encryption, Virtual Private
UNIT 5
Network (VPN).
Cyber Crime: What is Cyber Crime, Computer Intrusions and Attacks, Computer Virus,
Online Fraud and Identity Theft, Online Vice.

RECOMMENDED BOOKS
1. Rich Jason – Starting and E- commerce Business, IDG Books 2000
2. Oberoi, Sundeep E Security and YOU, Delhi, Tata McGraw Hill 2001
3. System Simulation – Geoffrey Gordon, PHI
REFERENCE BOOKS

Department of Management Course Curriculum

Master of Business Administrations

1. Keen, peter and Mark McDOnals – The – E Process Edge, Delhi, Tata Mcgraw Hill 2000

M.B.A. 3rdSemester

MGE 321 Security Analysis & Portfolio Management 4-0-0 4

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

COURSE OBJECTIVE: This course introduces to the students, the fundamental and technical analysis as
a technique for optimal security investment. On completion of this course the students will be able to
analyse the risk – return relationship involved in the security investment, recognize the impact of economy,
industry and company on security performance and apply investment theories to construct an optimal
portfolio.
Course Outcomes:
At the end of this course, the students will be able to:
1. Understand the various alternatives available for investment.
2. Learn to measure risk and return.
3. Find the relationship between risk and return.
4. Value the equities and bonds.
5. Gain knowledge of the various strategies followed by investment practitioners

Investment : Concepts, Forms- Financial and non-financial forms of investment –

UNIT1 Objectives of financial investment, investment methods – Security and non-security forms
of investment – Sources of investment information- Investment Instruments

Financial markets – primary and secondary markets – major players and instruments in
UNIT2 secondary market - Functioning of stock exchanges, trading and settlement procedures
atNSE& BSE. Stock markets guidelines on primary & secondary markets

Valuation of securities – bond and fixed income instruments valuation -bond pricing
UNIT3 theorems, duration of bond and immunization of interest risk, term structure of interest rate,
determination of yield curves, valuation of equity and preference shares.

Analysis of risk & return, concept of total risk, factors contributing to total risk,
systematic and unsystematic risk, default risk, interest rate risk, market risk, management
UNIT4
risk, purchasing power risk. Risk & risk aversion. Capital allocation between risky &risk
free assets-Utility analysis

Fundamental & Technical Analysis of equity stock. Concept of intrinsic value.

Objectives and beliefs of fundamental analysts. Economy-Industry-Company Framework,
Economic analysis and forecasting. Theory of Technical analysis, points and figures chart,
bar chart, contrary opinions theory, confidence index RSA, RSI, Moving average analysis,
UNIT -5 Japanese Candlesticks.
Portfolio performance evaluation – Sharp &Treynor& Jensen’s measure. Portfolio
revision – Active and passive strategies & formula plans in portfolio revision. Mutual
Funds- types, performance evaluation of mutual funds, functions of Asset Management
Companies.

Department of Management Course Curriculum

Master of Business Administrations

Behaviour of stock market prices – The market mechanism, testable hypothesis about
market efficiency, implications of efficiency market hypothesis for security analysis and
portfolio management. Asset pricing theories, CAPM & Arbitrage pricing theories.
UNIT-6 Modern portfolio theory – Asset allocation decision. Dominant & Efficient portfolio –
Simple diversification, Markowitz diversification model, selecting an optimal portfolio –
Sharpe single index model. Determination of corner portfolio. Process of portfolio
Management – International Diversification.

RECOMMENDED BOOKS
1. Investment Analysis and Portfolio management – Prasanna Chandra – TMH - 2nd Edition, 2005
2. Investments – ZviBodie, &Mohanty – TMH – 6th Edition, 2005
3. Investment Management – VK Bhalla ( S. Chand & Co)

REFERENCE BOOKS
1. Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson / Cengage Learning.
2. Security Analysis & Portfolio Management – Fisher and Jordan, 6/e Pearson
3. Investment science – David G. Luenberger. Oxford.
4. Alexander, Sharpe, Bailley – Fundamentals of Investment – Pearson / PHI, 3/e, 2001
5. Portfolio Management – Barua, Verma and Raghunathan (TMH), 1/e, 2003
6. Portfolio Management –S. Kevin – Prentice Hall India. 54
7. Reilley& Brown – Investment Analysis & Portfolio Mgmt. – Thomson Learning, 7/e, 2004
8. Ranganathan&Madhumathi – Investment Analysis & Portfolio Mgmt. – Pearson
9. V A Avadhani – Securities Analysis & Portfolio Mgmt. – HPH
10. PunithavathyPandian – Security Analysis & Portfolio Mgmt. – Vikas, 2/e, 2005
11. Practical Investment Arrangement – Strong – Thomson / Cengage Learning 3/e

M.B.A. 3rdSemester

MGE 322 Financial Derivatives and Risk Management 4-0-0 4

FINANCIAL DERIVATIVES AND RISK MANAGEMENT

COURSE OBJECTIVES: To develop an understanding and Knowledge of Financial derivatives and Risk
Management
Course Learning Objectives:
The objective of this course is
Understand and explain the nature of derivatives and describe the trading mechanisms and the key variables
that determine their market values. •

Department of Management Course Curriculum

Master of Business Administrations

Classify and compare the different types of derivative instruments. • Understand and explain the financial
risks facing large multinational companies. •
Identify and critically evaluate the nature and extent of a company’s exposure to stock price risk, commodity
price risk, currency risk, interest rate risk and credit risk.
Course Outcomes:
On successful completion of the course, students will be able to:
1. Analyze and price diverse derivatives products to generate an optimal risk management strategy.
2. Demonstrate critical thinking, analytical and problem solving skills in the context of derivatives pricing
and hedging practice.
3. Demonstrate an understanding of pricing forwards, futures and options contracts.
4. Able to define the different risk Concepts.

Financial Derivatives Introduction , Definition of Financial Derivative , Features, Types

of Derivatives, Basic Financial Derivatives, History of Derivatives Market, Use of
Unit I Derivatives, Critiques of Derivatives. Traders in Derivative Markets, Factors contributing
to the growth of Derivatives. Financial Derivatives Market in India. Forward contract,
Features of Forward contract, Classification of Forward Contracts.

Future Market, Contracting & Pricing Introduction, Financial Futures contracts,

Types of Financial Futures, Contracts, Evolution of Futures Market in India,
Unit II Operators/Traders in Future Market, Functions and growth in Future Market, Future
Market trading Mechanism, Theories of Future prices. Hedging Concepts – Long, Short,
Cross. Forward prices Vs Future prices.

Forward and Swap Market: Pricing and Trading Mechanism Introduction, concept,
Types, Distinction between option and futures contracts, option valuation, Determinants
Unit III of option pricing , Black – Scholes option pricing model, Binomial Option pricing
model , Trading with option, Hedging with option; SWAP: Introduction, concept, Nature,
Evolution, Features, Types of Swaps. Over view of Commodity Derivatives. ,

Introduction of Risk: Risk vs Return for investors and companies, Risk identification,
Systematic and unsystematic risk, Key risks – interest rate risk, market risk, currency
risk, credit risk, liquidity risk, legal and operational risk.,
Risk Management and Control System - Approaches to defining risk, Impact of risk on
Unit IV
organizations, Principles and aims of risk management
Alternative risk management approaches, Risk assessment considerations, Risk causes
(sources) and consequences, Risk control techniques (PCDD) - terms of preventive,
corrective, directive and detective (PCDD) controls.

Interest rate markets: Type of rates, Zero rates, Bond pricing, Determining Zero rates,
Forward rules, Forward Rate Agreements (FRA), Treasury bond & Treasury note futures,
Unit V Interest rate derivatives (Black model).
Other derivatives Payoff of options on futures, Binomial model for future options,
Valuation of futures options- Black’s Model, Interest rate options, Cap, Floor, Collar.

RECOMMENDED BOOKS:

Department of Management Course Curriculum

Master of Business Administrations

John C. Hull: Options Futures & Other Derivatives, Pearson Education.

2. Vohra and Bagri: Options & Futures, Tata McGraw Hill.
3. Dubofsky and Miller: Derivatives - Valuation & Risk Management, Oxford University Press.
4. P.G. Apte: International Financial Management, Tata McGraw Hill
5. A.C. Shapiro: Multinational Financial Management, John Wiley & Sons.
6. S.B. Verma: Risk Management, Deep & Deep Publications
7. John C. Hull: Risk Management and Financial Institutions, Pearson Education.

REFERENCE BOOKS:
Recommended Books:
1. Options, Futures and Other Derivatives – Hull / Basu – Pearson
2. Financial Derivatives – Theory, Concepts and problems – Gupta – PHI
3. Derivatives and Risk Management – Srivastav – Oxford
4. Options and Futures, Patwari and Bhargava, Jaico
5. Risk Management and Derivatives – Stulz – Cengage
6. Derivatives and Risk Management – Varma – TMH
7. Introduction to Derivatives, Johnson, Oxford
8. Financial Derivatives – B. Mishra / S.S. Debashis – Excel Books
9. Financial Derivatives – Kumar – PHI
10. Derivatives Simplified, Bhaskar, Mahapatra, Sage
11. Mastering Derivatives Markets, Taylor, Pearson

M.B.A. 3rdSemester

MGE 323 Pharmaceutical Marketing 4-0-0 4

PHARMACEUTICAL MARKETING
COURSE OBJECTIVE: This course is dedicated to promoting healthy lifestyles for our customers through
quality products. We are equally focused on creating a positive work environment and maximizing
shareholder value.
Course Outcomes:
At the end of this course, the students will be able to:
Department of Management Course Curriculum
Master of Business Administrations

1. apply basic marketing principles to the process of bringing pharmaceutical products to the market
and participate fluently in a discussion of an issue related to pharmaceutical marketing
2. evaluate their own interest in pursuing a career in the pharmaceutical or a related health care entity
3. understand the requirements of R&D and manufacturing services

Marketing Concepts: pharmaceutical market in India, pharmaceutical industry scenario.

UNIT 1 Role of marketing in today’s organization, Specificities of pharmaceutical marketing,
Identifying and classifying market.

UNIT 2 The Pharmaceutical Products: Drug Development and the Marketing Research Interface;
Marketing Generic Drugs; Nonprescription drugs.

UNIT 3 Marketing Segmentation, Distribution Channels: Manufacturer; Wholesaler; Retailer;

Hospital and Government Agencies, Distribution channel and network in pharma industry

Sales Analysis & Forecasting; New Product Development & Test Marketing, , New product
UNIT 4
launch

Need and scope of Pharma selling, Direct selling – concepts & types, Role & responsibility
of medical representatives, DPCO, National Drug policy.
UNIT 5
Competitor analysis: Competitive structure of the pharmaceutical industry, Promotional
activity.

Understanding Product Manager’s role: Definition, Implications, Origin of Product

management, Basic concepts, Job of product manager.
UNIT 6
Product performance objectives: Company’s objectives, Marketing Objectives, Sales
objectives. Introduction of Market Research.

Field personnel training: Communication on product, Feed back on competitors, Product

UNIT 7
training of sales personnel.

RECOMMENDED BOOKS:
1. Pharmaceutical marketing, Mickey C. Smith, Bruce Scecker, Unistar Books Pvt. Ltd.
2. Pharmaceutical Marketing in India, SubhaRaoChaganti, Excel Books pvt. Ltd.
3. Pharmaceutical Management Dr. AlkaAhuja& Dr. Javed Ali Birla Publication Pvt. Ltd.
4. Nasbitt&Aburdene: Mega Trends 2000 ( Avon Books )
5. Ohimae, Kennechi: The BOrdelress World ( RUps& Co)
6. Drucker F Peter: The New Realities ( Mandarin)

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 324 Pharmaceutical Management 4-0-0 4

PHARMACEUTICAL MANAGEMENT
COURSE OBJECTIVE: Pharmaceutical Management is the process of analyzing the current situation;
assessing needs; establishing goals; setting objectives and measurable targets; and determining the
strategies, responsibilities, and resources needed to achieve the expected results.
Course Outcomes:
At the end of this course, the students will be able to:
1. Discuss about organization of a hospital, pharmacy & therapeutic committee and responsibilities of
hospital pharmacist.
2. Define drug store management & inventory control. Explain different types of sterilization used in
hospital.
3. Define various drug distribution system& explain briefly the methods followed dispensing to
outpatient & in-patient.
4. Discuss patient medication profile & drug interaction/ adverse drug reaction

Pharmaceutical Marketing and Personnel Management

UNIT 1 Goals, types of sales organizations, channels of distribution advertising,
presentation and analysis of statistical data. (charts, frequency distribution).
market research, publicity and advertising and window display.
Manpower planning, Industrial Relations. Motivation-definition, Leadership.

Purchasing and Store Keeping

UNIT 2 Objectives, organisation and responsibilities of purchasing department, methods
and types of purchasing centralised and decentralised purchasing. Types of stores,
depot, location and layout of a store, problems and development.

UNIT 3 Pharmaceutical Accounting- functions, cycle and principles, balance sheet,

bank reconciliation statement

UNIT 4 Production management- Factories act 1958, organization and management of

wholesale and retail pharmacy. Maintenance management.

Establishment of a pharmaceutical factory

Choice of site, trends in location of a plant, plant facilities, layout of stores in an
UNIT 5 industry, layout of inject able unit or sterile area, tablet, Capsule and Syrup
department and area requirement for each department.
Analysis of top ten pharmaceutical companies in India and their strategies.

Introduction to Dosage Form : Types of Dosage Form – Liquid dosage form,

UNIT 6 Solid dosage form, Semi-solid dosage form, Pharmaceutical inserts, Sterile
dosage forms, Advanced dosage forms & delivery systems.

Department of Management Course Curriculum

Master of Business Administrations

RECOMMENDED BOOKS:
1. Pharmaceutical marketing, Mickey C. Smith, Bruce Scecker, Unistar Books Pvt. Ltd.
2. Pharmaceutical Marketing in India, SubhaRaoChaganti, Excel Books pvt. Ltd.
3. Pharmaceutical Management Dr. AlkaAhuja& Dr. Javed Ali Birla Publication Pvt. Ltd.
4. Nasbitt&Aburdene: Mega Trends 2000 ( Avon Books )
5. Ohimae, Kennechi: The BOrdelress World ( RUps& Co)
6. Drucker F Peter: The New Realities ( Mandarin)

M.B.A. 3rdSemester

MGE 325 Production Management 4-0-0 4

PRODUCTION MANAGEMENT
COURSE OBJECTIVE: The goal of the course is to introduce the student to the design, analysis,
reengineering, optimization and functional control of modern companies and addresses the key elements that
forge the effective management of an organization's limited resources.
Course Outcomes:
At the end of this course, the students will be able to:
1. To gain an understanding and appreciation of the principles and applications relevant to the planning,
design, and operations of manufacturing/service firms.
2. To develop skills necessary to effectively analyze and synthesize the many inter-relationships
inherent in complex socio-economic productive systems.
3. To reinforce analytical skills already learned, and build on these skills to further increase your
"portfolio" of useful analytical tools for operations tasks
4. To gain some ability to recognize situations in a production system environment that suggests the use
of certain methods to assist in decision making on operations management and strategy

Introduction to Production Management – Definition to Production – Differences

UNIT 1 between Production and Manufacturing – Definition of Production Management –
Objectives of Production Management – Definition of Factory – Definition of Factory
Administration – The Scope of Production Management – Problems of Production
Management – Benefits of good Production Management

Decision areas of Production Management – Functions and Responsibilities of

UNIT 2 Production Manager.
Production Planning and Control: Objectives and concepts – Capacity planning –
Corresponding production planning, controlling, scheduling, routing.

UNIT 3 Systems of types of production – Intermittent vs. Continuous flow of production – Job
production – one-off production – Unit production – Batch Production – Mass
production or Repetitive flow of production – process production

Department of Management Course Curriculum

Master of Business Administrations

Plant location – Definition – Steps in choosing a location for the plant – Factors affecting
UNIT 4 the location of a plant – Sugar plant, Cement plant – Advantages and Disadvantages of
selecting a site in a big city, a suburban or a village – Cost factor in location – Methods
of evaluating location alternatives – Quantitative models of location

Plant layout – Definition – Objectives – Factors influencing plant layout – Types – Space
requirements for the machines – Human factor and working condition – Principles of
plant layout – Comparison between product layout and process layout – Advantages –
UNIT 5 Circumstances determining the product and process usage layouts – Fixed position
layout – Combined layout – Criteria for perfect layout – Advantages of good plant layout
– Characteristics of an efficient layout – Techniques of plant layout – Procedure for
deciding a layout for a new plant – Flow process charts – Cellular layout – service
facility layout

RECOMMENDED TEXTBOOKS:
1. Production and Operations Management by C.S.V. Murthy, Himalaya Publishing House.
2. Production and Operation Management by R. Panneerselvam, EEE Publishing House.
3. Production and Operations Management by N.G. Nair, Tata McGraw Hill.
REFERENCE TEXT BOOKS:
1. Operation Management (8th Edition) by William J. Stevenson, Tata McGraw Hill.
2. Operations Management, Focusing on Quality and Competitiveness; Second edition, Roberta S. Russell
& Bernard W. Taylor III, Prentice Hall.
3. Production Operations Management by Martin K. Starr, Bizantra Publications.

M.B.A. 3rdSemester

MGE 326 Operation Planning and Control 4-0-0 4

OPERATION PLANNING AND CONTROL

COURSE OBJECTIVE: Operations Management is responsible for creating value in the form of goods
and services. The objective of operations management is to balance supply with demand. An operation is the
act of converting inputs into outputs. It is concerned with value-added, which is the difference between the
cost of inputs and the value or the price of outputs.
Course Outcomes:
At the end of this course, the students will be able to:

1. To reinforce analytical skills already learned, in operation management.

2. To increase the knowledge, and broaden the perspective of the world in which you will contribute
your talents and leadership in business operations
3. To understand the managerial responsibility for Operations, even when production is outsourced, or
performed in regions far from corporate headquarters.
4. to assist in decision making on operations management and strategy.

Department of Management Course Curriculum

Master of Business Administrations

UNIT 1 Introduction to Operations Management – Definition to Operations Management –

The Operation Management Process – Difference between Manufacturing and Service
operations – Decision Areas of Operations Management

Competitiveness – Why some organization fail in competition – Strategic management

– Strategies and Tactics – Planning and decision making hierarchical in organization –
UNIT 2 Distinctive competencies – operations strategy – strategy formulation – order qualifiers –
order winners – Environmental scanning – Key external and internal factors – Quality
and time based strategies – Productivity – Productivity growth – Productivity measures –
Factors that affect productivity – Improving productivity.

Project Management – Introduction – Behavioral aspects of project management –

UNIT 3 Project life cycle – Work break down structure – Planning and scheduling with Gantt
Charts – PERT and CPM – Determining times estimates – Time-cost trade off crashing –
technology for managing projects – risk management.

Materials Management – Purchasing – Selection of suppliers – Inventory Management

UNIT 4 – Materials handling principles and practices – Economic consideration – Criteria for
selection of materials handling equipment – standardization – codifications –
simplifications – inventory control – value analysis – value engineering and ergonomics
– Inter relationships of plant layout and material shandling.

UNIT 5 Quality control – Statistical quality control – Quality Management control charts and
operating characteristics curves – acceptance sampling procedures – quality circle –
meaning of ISO and TQM.

UNIT 6 Time and motion study – Concepts of standard time – method study, time and motion
study, charts and diagrams – work measurements.

Maintenance Management – Types of maintenance – Break down – spares planning

UNIT 7 and control – preventive routine – relative advantages – maintenance scheduling –
Equipment reliability – Modern Scientific maintenance methods.

RECOMMENDED TEXTBOOKS:
1. Production and Operations Management by C.S.V. Murthy, Himalaya Publishing House.
2. Production and Operation Management by R. Panneerselvam, EEE Publishing House.
3. Production and Operations Management by N.G. Nair, Tata McGraw Hill.
REFERENCE TEXT BOOKS:
1. Operation Management (8th Edition) by William J. Stevenson, Tata McGraw Hill.
2. Operations Management, Focusing on Quality and Competitiveness; Second edition, Roberta S. Russell
& Bernard W. Taylor III, Prentice Hall.
3. Production Operations Management by Martin K. Starr, Bizantra Publications

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 327 International Business Environment 4-0-0 4

INTERNATIONAL BUSINESS ENVIRONMENT

COURSE OBJECTIVES:This course focuses on the social, political, economic and institutional
environment of countries. This environmental context molds the country’s objectives, defines the country’s
strategy, programs and policies for achieving objectives, and significantly impacts companies.
Course Outcomes:
At the end of this course, the students will be able to:

1. Conduct an environmental scan to evaluate the impact of world issues on an organization's

international business opportunities.
2. Conduct, evaluate and present market research to support an organization's international business
decision-making.
3. Manage the preparation of documents and the application of procedures to support the movement of
products and services in the organization's global supply chain.
4. Evaluate the impact of statutory and regulatory compliance on an organization's integrative trade
initiatives.
5. Develop and implement strategies to negotiate effectively within various cultural environments and
to address the impact of cultural differences on an organization's integrative trade initiatives.

UNIT 1 Introduction to International Business: Importance nature and scope of International

business; modes of entry into International Business internationalization process and
managerial implications.

Environmental Context of International Business: Framework for analyzing international

UNIT 2 business environment – Domestic, foreign and global environments and their impact on
international business decisions. Global Trading Environment: World trade in goods and
services – Major trends and developments; World trade and protectionism – Tariff and
non-tariff barriers; Counter trade.

UNIT 3 International Economic Institutions and Agreements: WTO, IMF, World Bank
UNCTAD, Agreement on Textiles and Clothing (ATC), GSP, GSTP and other
International agreements; International commodity trading and agreements.

UNIT 4 Regional Economic Groupings in Practice: Regionalism vs. multilaterallism, Structure

and functioning of EC and NAFTA; Regional economic cooperation.

UNIT 5 Multinational Corporations and their involvement in International Business: Issues in

foreign investments, technology transfer, pricing and regulations; International
collaborative arrangements and strategic alliances.

RECOMMENDED TEXTBOOKS:
1. Bennet, Roger, International Business, Financial Times, Pitman Publishing, London, 1999.
Department of Management Course Curriculum
Master of Business Administrations

2. Bhattacharya, B., Going International: Respon se Strategies of the Indian Sector, Wheeler Publishing,
New Delhi, 1996.
3. Czinkota, Michael R., et. al., International Business, the Dryden Press, Fortworth, 1999.
4. Danoes, John D. and Radebaugh, Lee H., International Business: Environment and Operations, 8
Th ed., Addison Wesley, Readings, 1998.
5. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Addison
Wesley, Readings, 1999.
6. Hill, Charles W. L., International Business, McGraw Hill, New York, 2000.

M.B.A. 3rdSemester

MGE 328 Export-Import Policies and Procedures 4-0-0 4

EXPORT-IMPORT POLICY AND PROCEDURES

COURSE OBJECTIVE: This subject introduces students to the international sale of goods which
necessarily involves the transport of goods by sea, air or land across borders. The carriage of those goods
generates both risks and costs. The contractual and documentary aspects of international trade, including
how such issues, risks and costs impact on customs activities in areas such as declaration processing and
customs valuation will be addressed.
Course Outcomes:
At the end of this course, the students will be able to:

1. Communicate effectively using basic international business vocabulary with specific emphasis on
terms associated with international trade and import / export operations.
2. Select between common modes of export in order to fit the business needs of exporting
organizations.
3. Identify factors that indicate strong potential export markets in order to define market selection
models or drive market selection systems.
4. Identify major governmental and non-governmental sources of information and import/export
assistance and apply that knowledge through development of marketing plans tied to global business
activity and country-specific business conditions.
5. Identify sources of information on export restrictions and documentation associated with foreign
shipping in order to facilitate export compliance for the exporting organization.

UNIT 1 EXIM Operations and Documentation: Trade operations and documentation;

Documentation areas and dimensions; Nature and characteristic features of Exim
documents; EDI and documentation

UNIT 2 EXIM Policy Framework: Legal framework, Objective of EXIM policy; Policy overview
– Facilities and restrictions; Getting started in export business.
Department of Management Course Curriculum
Master of Business Administrations

Foreign Exchange Facilities and Regulations: Legal framework in India – FEMA- Origin
UNIT 3
and objectives, Main provision of FEMA; Other relevant acts.

Export Payment Terms: Credit risk management and payment terms; Main features of
UNIT 4 payment terms-Advance payment, open account, documentary collection, documentary
credit – Documentary collection –DP and DA process and operation; Letter of credit and
parties involved; Process of opening and advising LC, Types of LC; Process and
operation; UCPDC -Major clauses; Consignment sale.

RECOMMENDED TEXTBOOKS:
1. Economic Survey, Govt. of India.
2. Exprt-Imort procedures and Documentations By Khushpat S. Jain and Apexa V. Jain,Himalaya
publications.
3. Hill, Charles W. L., International Business, McGraw Hill, New York, 2000.
4. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective,
Addison Wesley, Readings, 1999.

M.B.A. 3rdSemester

MGE 329 Airline And Aviation Management 4-0-0 4

AIRLINES AND AVIATION MANAGEMENT

Course Objective:To provide the knowledge of airport planning, management and operations that is
required to begin an airport management career.
Course Outcomes:
At the end of this course, the students will be able to:

1. apply the techniques, skills, and modern aviation management tools to perform business related
tasks;
2. function on a multi-disciplinary management team which includes technical and management
issues;
3. apply knowledge of mathematics and science to ensure safe and efficient operations;
4. accurately analyse and interpret data, and design experiments for a variety of problems;
5. an understanding of professional and ethical responsibility;

History of aviation - organization, global, social & ethical environment - history of

aviation in India - major players in the airline industry - swot analysis of the different
UNIT-1 airline companies in India - market potential of airline industry in India - new airport
development plans - current challenges in the airline industry - competition in the
airline industry - domestic and international from an Indian perspective

Department of Management Course Curriculum

Master of Business Administrations

Airport planning - terminal planning design and operation - airport operations - airport
functions - organization structure in an airline - airport authority of India - comparison
UNIT-2
of global and Indian airport management - role of aai -airline privatization - full
privatization - gradual privatization - partial privatization

Various airport services - international air transport services - Indian scenario - an

overview of airports in Delhi, Mumbai, Hyderabad and Bangalore - the role of private
UNIT-3 operators - airport development fees, rates, tariffs.
Role of DGCA - slot allocation - methodology followed by ATC and DGCA -
management of bilaterals - economic regulations

Role of air traffic control - airspace and navigational aids - control process - case
UNIT-4 studies in airline industry – Mumbai delhi airport privatisation - navimumbai airport
tendering process - 6 cases in the airline industry

TEXT BOOKS
1. Graham.a. Managing airports: an international perspective - butterworth - heinemann, oxford 2001.
2. Wells.a. Airport planning and management, 4th edition Mcgraw- Hill, london 2000.

REFERENCES
1. Doganis. R. The airport business routledge, london 1992
2. Alexender t. Wells, seth young, principles of airport management, mcgraw hill 2003
3. P s senguttavanfundementals of air transport management , excel books 2007
4. Richard de neufille, airport systems: planning, design and management, mcgraw-hilllondon 2007.
5.. Manual of aerodrome licensing of aai airports - aai website - freely downloadable - issue may 2010.

M.B.A. 3rdSemester

Airline Strategic Alliances & Marketing

MGE 330 4-0-0 4
Management

AIRLINE STRATEGIC ALLIANCES AND MARKETING MANAGEMENT

OBJECTIVE: Usually covers topics that are necessary to know in order to manage an aviation company. It
might include material related to business, finance, leadership, logistics, marketing and customer service, as
well as many aviation-specific topics such as ground management, air traffic control, meteorology, operation
procedures, aerodynamics and flight planning. This allows students to blend aviation knowledge with
management strategies and techniques.
Course Outcomes:
At the end of this course, the students will be able to:

Department of Management Course Curriculum

Master of Business Administrations

1. apply the techniques, skills, and modern aviation management tools to perform business related tasks
and strategic alliance.
2. communicate with agency representatives, superiors, subordinates, and peers with precision and
clarity;
3. recognition of the need for the ability to engage in lifelong learning and knowledge of contemporary
aviation industry issues

Introduction – Growth of air transport, Airport organization and associations,

Classification of airports airfield components, Air traffic Zones and approach areas.
UNIT-1
Context of Airport system planning – Development of Airport Planning process –
Ultimate consumers – Airline decision – Other Airport operations.

AIRPORT CHARACTERISTICS RELATED TO AIRPORT DESIGN -

Components Size, turning radius, speed, airport characteristics. CAPACITY AND
UNIT-2
DELAY: Factors affecting capacity, determination of runway capacity related to
delay, gate capacity, and taxiway capacity

AIRPORT PLANNING AND SURVEYS: Runway length and width, sight

distances, longitudinal and transverse, runway intersections, taxiways, clearances,
aprons, numbering, holding apron. PLANNING AND DESIGN OF THE
UNIT-3 TERMINAL AREA: Operational concepts, space relationships and area
requirements, noise control, vehicular traffic and parking at airports. AIR TRAFFIC
CONTROL AND AIDS: Runways and taxiways markings, day & night landing
aids, airport lighting and other associated aids.

The role and scope of activity of the Airport Enterprise – The economic impact on
countries and regions – the main governance patterns in the airport business – The
International path of evolution in the air port business – Airport transport value
chain – Air enterprises – two primary actors in the air transport value chain –
Skipping peripheral positions in the value chain. Rise of airport marketing for the
UNIT-4 aviation related business – airports market positioning – primary hub – secondary
hub – regional airport – all cargo airport – airport positioning criteria – role on the
market – identification of partners for airport development – first quantum leap of
the airport enterprises – low cost airports – role of helicopters as a complimentary
feeder and defender of hub airports – Airport revenue management – Airport
alliances – management

The Development of the Non Aviation – Related value Proposition. Evolution of

traditional Air port – Evolutionary patterns for airport enterprises – Commercial
Airport Philosophy – tourist and conference service – logistic services – property
management – consulting services – BAA and the non aviation business – best
airport in the world: The case of Singapore Airport – Role and meaning of loyalty
for a service company – Bench marking airline experience – Provider – Customer
UNIT-5 relational link – benefits from ALPS implementation of ALPS
Airport marketing Planning – London city Airport: A best – in – class provider in
the Airport business – The Airport industry and An International Picture - Air port
business in 2002- US & European performance in 2002 – Asia pacific performance
in 2002 – Middle east/Africa in 2002 – Airport business in 2003 – 2005 outlook for
the Air transport industry.

Department of Management Course Curriculum

Master of Business Administrations

Reference Books:
1. Aviation Safety Programs A Management Hand Book-Richard H.Wood –
Jeppesen Sanderson Inc.
2. Strategic Management –Gregory G.Dess and Alex Miller –McGraw Hill

M.B.A. 3rdSemester

MGE 331 Rooms Division Management 4-0-0 4

ROOM DIVISION MANAGEMENT

Course Learning Objectives:
The objective of this course is
1. To understand about principles of Colour& Lighting
2. To Learn about the Soft furnishing & Accessories
3. To understand the importance of Textiles
4. To Learn about the Planning of a Guest Room
5. To Learn about the MICE

Course Outcomes:
At the end of this course, the student will be able to
1. To understand about principles of Colour& Lighting
2. To Learn about the Soft furnishing & Accessories
3. To understand the importance of Textiles
4. To Learn about the Planning of a Guest Room
5. To Learn about the MICE

Revenue management: -
The Concept of Revenue Management , Hotel Industry Applications- Capacity
Management, Discount Allocation, Duration Control, Measuring yield – Potential Average
Unit-1 Single Rate, Potential Average Double Rate, Rate Spread, Multiple Occupancy, Potential
Average Rate, Room Rate Achievement Factor, Yield Statistic, Elements of Revenue
Management – Group Room Sales, Transient Room Sales, Food And Beverage Activity,
Special Events, Using Revenue Management – Potential High And Low Demand Tactics

The operational part of front office:-

Unit-2 Identify and describe the Functions Of Management With Relation To Front Office and
Housekeeping Department, Establishing Room Rates through Market Condition Approach,
Department of Management Course Curriculum
Master of Business Administrations

Rule –of-Thumb Approach and the Hubbart Formula, Forecasting Room Availability,
Forecasting Data, Percentage of Walk-Ins, Percentage of Overstays, Percentage of No-
Shows, Percentage Of Under Stays, Percentage Of Early Arrivals, Forecast Formula,
Forecast Forms, Importance of Forecasting, Budgeting for Front Office, Forecasting Room
Revenue, Estimating Expenses

Training & Development: -

Developing Job breakdowns for H.K. and F.O. Job positions, Skills training – the Four Step
Unit-3 Training Method (Prepare, Present, Practice, Follow Up), Developing Staffing Guides for
Room Attendants, Supervisors, General Workers, Alternative Scheduling Techniques –
(part-time employees, flexible work hours, compressed work schedules, job sharing), Cross
Training and Incentive Programmes for Staff

Housekeeping controls:-
Establishing par Levels and Inventories/ Control Of Linen & Uniforms, Guest Loan Items,
Machines & Equipment, Cleaning Supplies, Guest Supplies, The Role of the Housekeeper
in Planning Operating and Capital Budgets, Budgeting Housekeeping Expenses, Controlling
Unit-4 Expenses, Purchasing Systems, Reports & Specimens, Importance and calculation of
Operational Statistics, Percentage of Single Occupancy, Percentage of Multiple Occupancy,
Percentage of Domestic and Foreign Occupancies, ARR or ADR, Average Rate per Guest,
Average Length of Stay, Rev Par, Daily Operations Report – its importance, Sales Mix or
Clientele Mix, its Calculation and Importance

Managing Human Resources in Housekeeping and Front Office:-

Unit-5 Preparing job lists and job descriptions for front office and housekeeping staff, Sources of
internal and external recruiting, Role of Executive Housekeeper and Front Office Manager
in selecting staff, Orientation process – the role of the Ex. HK and FOM

Recommended books
1. Ahmed Ismail , Front Office Operations and Management, Delmar,
2. Michael L. Kasavan& Richard M. Brooks , Managing Front Office Operations, EI-AH&LA,
3. Margaret M. Kappa , House Keeping Management, EI-AH&LA,
4. Joan C Branson & Lennox Margaret, Hotel, Hostel & Hospital Housekeeping, Hodder Headline and
Stoughton,.

M.B.A. 3rdSemester

MGE 332 Food Production & Operation 4-0-0 4

FOOD PRODUCTION & OPERATION

Objective: To enhance the Culinary Skills at Advance level and to learn Kitchen Management
Course Learning Objectives:

Department of Management Course Curriculum

Master of Business Administrations

The objective of this course is

1. To understand about charcutier
2. To Learn about the preparation of Hot & Cold Appetizers
3. To understand about different types of pates & Galantines
4. To Learn about the Food Additives
5. To Learn about the different Layout of Kitchen

Course Outcomes:
At the end of this course, the student will be able to
1. To understand about charcutier
2. To Learn about the preparation of Hot & Cold Appetizers
3. To understand about different types of pates & Galantines
4. To Learn about the Food Additives
5. To Learn about the different Layout of Kitchen

INTRODUCTION OF KITCHEN OPERATION: -

Unit-1 Various types of fuels used in kitchen, Kitchen equipment- types, selection,
cleaning and maintenance, Quantity Training Kitchen Principles of Quantity
cooking, Problems, Adjustment & Equipment’s of Quantity Cooking.

KITCHEN PLANNING & STORE MANAGEMENT: -

Unit-2 Types of kitchen, lay out of kitchen (5* and small hotel), staff organization.
Duties and responsibility of staff. Type of storage, storage procedure, store
management.

STOCKS SOUPS & SAUCES: Classification, important considerations and

Unit-3 recipes. Meat cookery Fish, Poultry, lamb/Mutton, Beef and Pork- Introduction,
cuts, selection points.

BAKERY & CONFECTIONERY: - Introduction, and ingredients used. Various

Unit-4
Breads, Cake making methods, Pastry-Introduction, types and recipes.

KITCHEN MANAGEMENT: - Personal hygiene, their importance, food

Unit-5 handling & storage care, sanitation practices Attitude towards work in the
kitchen., Fumigation, Firefighting and safety methods in kitchen

Recommended books
1. Theory of Cookery by Krishna Arora
2. Modern Cookery (Vol. I) by Philip E. Thangam
3. LarouseeGastronomique by Paul Hamlyn
4. The Book of Ingredients by Jane Grigson
Department of Management Course Curriculum
Master of Business Administrations

5. The professional Chef by Le Rol A. Polsom

6. Professional Cooking by Wayne Gisslen
7. The complete guide to the art of modern cookery by Escoffeir
8. Professional cooking by Wayne Glassle
9. Understanding Cookeional Baking ry by Lundberg Donald E. &Kotsehevar

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 333 Project Management Fundamentals 4-0-0 4

Project Management Fundamentals

Course Objective: The course would enable the students to gain knowledge on the principles and
Fundamentals of project management.

Course Learning Objectives-

The objective of this course is
1. Learn about project life cycle, and can skill fully map each stage in the cycle
2. Learn about the time needed to successfully complete a project, considering factors such as task
dependencies and task lengths
3. Students will be able to provide internal stakeholders with information regarding project costs by
considering factors such as estimated cost, variances and profits
4. Students will be able to develop a project scope while considering factors such as customer requirements
and internal/external goals

Course Outcomes:
After completed course students able to
1. Practical applications of project management to formulate strategies allowing organizations to
achieve strategic goals
2. Concepts to address specific management needs at the individual, team, division and/or
organizational level
3. Critical-thinking and analytical decision-making capabilities to investigate complex business
problems to propose project-based solutions
4. Skills to manage creative teams and project processes effectively and efficiently

Unit 1: Introduction to Project Management: What is a Project? The Relationship

among Portfolios, Programs and Projects; What is Project Management?
Relationships Among Portfolio Management, Program Management, Project
Management, and Organizational Project Management, Program
Management, Portfolio Management, Projects and Strategic Planning, Project
Management Office; Business Value; Role of the Project Manager,
Responsibilities and Competencies of the Project Manager, Interpersonal
Skills of a Project Manager; Project Management.

Unit 2: Organizational Influences and Project Life Cycle: Organizational

Influences on Project Management, Organizational Cultures and Styles,
Organizational Communications, Structures, Organizational Process Assets,
Enterprise Environmental Factors; Project Stakeholders and Governance,
Project Stakeholders, Project Governance, Project Success; Project Team,
Composition of Project Teams; Project Life Cycle, Characteristics of the
Project Life Cycle, Project Phases.

Department of Management Course Curriculum

Master of Business Administrations

Unit 3: Project Management Processes: Common Project Management Process

Interactions, Project Management Process Groups, Initiating Process Group,
Planning Process Group, Executing Process Group, Monitoring and
Controlling Process Group, Closing Process Group, Project Information,
Role of the Knowledge Areas.

Unit 4: Project Integration Management: Develop Project Charter, Develop

Project Management Plan, Direct and Manage Project Work, Monitor and
Control Project Work, Perform Integrated Change Control, Close Project or
Phase

Unit 5: Project Scope Management: Plan Scope Management, Collect

Requirements, Define Scope, Create WBS, Validate Scope, Control Scope

References:
A. James P. Lewis - Fundamentals of project management.
B. S. Chaudhary - Project Management.
C. Harhold - Project Management: A Systems Approach to Planning, Scheduling, and Controlling.
D. A Guide to the Project Management: Body of Knowledge (PMBOK Guide) – 2013 Edition.

M.B.A. 3rdSemester

MGE 334 Project Management and Quantitative Techniques 4-0-0 4

Project Management and Quantitative tools and techniques

Couse Objective: This course allows students to learn about different techniques which can be applied in
project management.
Learning Objectives:
1. Following this course, students will be able know how to plan cost management.
2. Students are able to learn how to calculate the time in a project.
3. Students will learn how use different heuristics and metaheuristics methods in project management
Learning Outcomes:
1. Able to use the cost management tools and techniques
2. Able to identify the total time taken in the project management and how to reduce it.
3. Able to use different heuristics and metaheuristics methods in project management

Unit 1: Anatomy of projects: Objectives and success criteria- both financial and non-financial
measures,Project evaluation and selection methods using multiple attributes -economic and
operation analysis. Decision tree.

Department of Management Course Curriculum

Master of Business Administrations

Unit 2: Project Cost Management: Plan Cost Management, Plan Cost Management: Inputs, Plan
Cost Management: Tools and Techniques, Plan Cost Management: Outputs; Estimate Costs,
Estimate Costs: Inputs, Estimate Costs: Tools and Techniques, Estimate Costs: Outputs;
Determine Budget, Determine Budget: Inputs, Determine Budget: Tools and Techniques,
Determine Budget: Outputs; Control Costs, Control Costs: Inputs, Control Costs: Tools and
Techniques, Control Costs: Outputs.

Unit 3: Project Time Management: Plan Schedule Management, Define Activities, Sequence
Activities, Estimate Activity Resources, Estimate Activity Durations, Develop Schedule,
Control Schedule, Network analysis for time management (CPM, PERT), Central Limit
Theorem.

Unit 4: Project Resource Management: Allocation, Leveling and Smoothing methods; Multi
project and multi resource, multi-mode scheduling under various constraints- limited
resources, limited budget, non-split, start / end lag; Application of Heuristics, Mathematical
programming, Evolutionary algorithms such as GA, Application of knowledge-based
systems. Theory of constraints and the Critical Chain method for planning and controlling a
project; role of buffers.

Unit 5: Earned value concept in project control: Calculation of Schedule and Cost Variances;
Managing Human resources, conflicts, quality, reliability, IT and Life cycle costs in
projects.

References:
1. Shtub, A., Bard, J. F. and Globerson, S. (1994), Project Management: Engineering, Technology and
Implementation, Prentice Hall, Englewood Cliffs, USA.
2. Goodpasture, J. C. (2003), Quantitative Methods in Project Management, J Ross Publishing, Boca
Raton, Florida, USA.
3. Meredith, J. R. and Mantel Jr., S. J. (2004), Project Management: A Managerial Approach, John
Wiley, New York.
4. Berkun, S. (2005), Art of Project Management, O'Reilly Media, Cambridge, MA, USA.
5. Kolisch, R. (2001), Make-To-Order Assembly Management, Springer, Berlin.
6. Marchewka, J. T. (2006), Information Technology Project Management, John Wiley, New York,
USA.
7. Project Management Institute (2000). A Guide to the Project Management Body of Knowledge,
Project Management Institute, Newtown Square, Pennsylvania, USA.
8. Kerzner, H., (1998), Project Management: A Systems approach to Planning, Scheduling and
Controlling, John Wiley, New York.
9. Nicholas, J. M. (2001), Project Management for Business and Technology: Principles and Practice,
Prentice Hall India, New Delhi.
10. Bruke, R. (2004), Project Management Planning and Control Techniques, Wiley, Chichester.
11. Goldratt, E. M., (1997), Critical Chain, North River Press, Great Barrington, MA, USA.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 335 Green Logistics and Supply Chain Management 4-0-0 4

COURSE OBJECTIVE:  To provide foundational knowledge associated with the green supply chain.
 To teach the implication of today is most pressing environmental issues
 To describe how the various green supply chain practices can actually save money, increases efficiency
and reduce delivery time.
COURSE OUTCOMES: At the end of the course, the students will be able to:
 Explain the fundamental concepts of Green Supply Chain.
 Understand the Closed-loop Supply Chain.
 Explain the fundamental concepts of Eco-Design.
 Understand the various tools of Product Eco-Design.
 Explain the Green Procurement and Purchasing

Unit 1: Introduction – Traditional Supply Chain and Green Supply Chain – Environmental
Concern and Supply Chain – Closed-loop Supply Chain – Corporate Environmental
Management – Green Supply Chain (GSCM): Definition, Basic Concepts – GSCM
Practices

Unit 2: ECO-DESIGN -Design for the Environment (DFE) or Eco-Design – Eco-Design and
Supplier Relationships – Definitions of Eco-Design – Tools of Product Eco-Design –
Involving suppliers in product eco design: Drivers, Challenges and Successful factors

Unit 3: GREEN PURCHASING - Green Procurement and Purchasing – Definitions of green

purchasing – Drivers of green purchasing – Green purchasing strategies – Green purchasing
performance measurement –Green Supplier Development and Collaboration.

Unit 4: GREEN MANUFACTURING - Green Manufacturing or Production: Evolution,

Definitions – 4Re’s: recycling, remanufacturing, reuse and reduction – Closed-loop
Manufacturing – ISO 14000 systems – Life Cycle Analysis (LCA) – Lean Manufacturing
for Green Manufacturing or Production.

Unit 5: GREEN LOGISTICS AND TRANSPORTATION-Green Logistics and Transportation –

Definitions of Green Logistics – Critical drivers of Green Logistics – Green transportation
and logistics practices – Environmental impacts of transportation and logistics – Closing the
Loop: Reverse Logistics

TEXT BOOKS:
1. Joseph Sarkis, Yijie Dou. Green Supply Chain Management: A Concise Introduction, Routledge, 2017.
2. Charisios Achillas, Dionysis D. Bochtis, Dimitrios Aidonis, Dimitris Folinas. Green Supply Chain
Management, Routledge, 2018.
REFERENCE BOOKS:
1. Hsiao-Fan Wang, Surendra M. Gupta. Green Supply Chain Management: Product Life Cycle Approach,
McGraw Hill publishing, 2011
2. Stuart Emmett, Vivek Sood. Green Supply Chains: An Action Manifest by Stuart Emmett, Wiley
publications, 2010
Department of Management Course Curriculum
Master of Business Administrations

M.B.A. 3rdSemester

MGE 336 Material Management 4-0-0 4

Objectives- To introduce the student to the concept, functions, objectives and importance of material
management function in an organization. Also to give him an elementary idea of material management
linkages with other areas of management, supply chain management and production processes.
Course Learning Objectives-
The objectives of this course are:-
5. Analyze the manufacturing operations of a firm
6. Apply sales and operations planning, MRP and lean manufacturing concepts
7. Apply logistics and purchasing concepts to improve supply chain operations
8. Apply quality management tools for process improvement

Course Outcomes-
At the end of this course, the students will be able to
7. Apply effective written and oral communication skills to business situations.
8. Analyze the global business environment.
9. Understand the concepts of material storing and purchasing for organization.
10. Analyze the concepts of assembling and importance of machines in firm.
11. Understand the organizations shutdown and problems.
12. Apply an ethical understanding and perspective to manufacturing and production department of firm.

Introduction to Materials Management : Meaning, definition, scope and

UNIT 1 functions of Materials Management, Objectives and Advantages of Materials
Management. Interfaces of Materials Management: Internal and external interfaces.
Organization for Material Management
Production System - Issues & Environment ; Introduction; Production System
Model ; Characteristics of Production Systems; Production System Design

Facility Planning – Definition; Needs; Objectives; Facility Layouts – Process

Layout, Product Layout, Facility Layout.
UNIT 2
Capacity Planning – Introduction; Aspects, measurement of capacity, best
operating level. Determination of Equipment Requirements, basic questions of
capacity planning.

UNIT 3 Material Management – Issues; Material Planning – purchase; stores; material

handling
Supply Chain Management : Concept, objectives of supply – production and
distribution system, Role and Management of flow of material in supply chain
management.: Concept, objectives of supply – production and distribution system,
Role and Management of flow of material in supply chain management.

Department of Management Course Curriculum

Master of Business Administrations

Material Requirement Planning (MRP)- Definitions ; MRP-I Vs MRP-II;

Objectives; Elements – Master Scheduling, Bill of Materials, Inventory Records,
Capacity Planning, Purchasing ; Computations; Implementations

Just – in – time (JIT) Manufacturing – Introduction; Characteristics; Elements;

JIT vs traditional manufacturing, Purchasing.
UNIT 4
Material Management Linkages : Linkages with other functional areas of
Management i.e. Production, Accounting and Finance, Marketing, HRM, IT, TQM.
A Brief discussion on the functions of each functional area of Management.

Job Design – Definitions; Job Design Techniques – Traditional Engineering

Techniques (Specialization, Work Methods, Working Environment) ; Behavioral
UNIT 5
Approach Techniques (Job Rotation, Job Enlargement, Job Enrichment)
Work Measurement – Definition; Work Measurement Techniques – Time Study,
Work Sampling

Suggested Readings
• Dutta A.K., Materials Management: Procedures, Text and cases, Prentice Hall of India Pvt. Ltd., New
Delhi.
• Gopalakrishnan, P. and Sundareson, M., Materials Management: An Integrated Approach, Prentice Hall of
India Pvt. Ltd., New Delhi.
• Varma, M.M., Essentials of Storekeeping and Purchasing, Sultan Chand and Sons, New Delhi.
• Shah N.M. An Integrated concept of Materials Management, Indian Institute of Materials Management,
Baroda Branch, Baroda.

M.B.A. 3rdSemester

MGE 337 Rural Marketing 4-0-0 4

COURSE OBJECTIVE
 To create awareness about the applicability of the concepts, techniques and processes of marketing in
rural context
 To familiarize with the special problems related to sales in rural markets, and
 To help understand the working of rural marketing institutions.

UNIT 1
Rural Economy - Rural - Urban disparities-policy interventions required - Rural
face to Reforms - The development exercises in the last few decades.

Rural Marketing - Concept and Scope - Nature of rural markets - attractiveness of

UNIT 2 rural markets - Rural Vs Urban Marketing - Characteristics of Rural consumers -
Buying decision process - Rural Marketing Information System - Potential and size
of the Rural Markets.
Department of Management Course Curriculum
Master of Business Administrations

UNIT 3 Selection of Markets - Product Strategy - Product mix Decisions - Competitive

product strategies for rural markets.

UNIT 4 Pricing strategy - pricing policies - innovative pricing methods for rural markets -
promotion strategy - appropriate media - Designing right promotion mix -
promotional campaigns.

UNIT 5 Distribution - Logistics Management - Problems encountered - selection of

appropriate channels - New approaches to reach out rural markets – Electronic
choupal applications.

References
 Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata
McGraw-Hill Publishing Company, New Delhi, 2008
 A.K. Singh & S. Pandey,RURAL MARKETING: INDIAN PERSPECTIVE, New Age International
Publuishers, 2007
 CSG Krishnamacharylu & Laitha Ramakrishna, - RURAL MARKETING, Pearson Education Asia.
2009
 Philip Kotler, MARKETING MANAGEMENT, Prentice - Hall India Ltd. New Delhi

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 338 Rural Credit and Finance 4-0-0 4

Course Objectives
1. To understand concept and need of rural credit and finance
2. To know the various models of microfinance comes under rural credit.
3. To understand the role of microfinance in rural development.

UNIT 1 Rural Credit-Commercial Banks: Agricultural Credit, Priority Sector lending: Targets
and Sub-targets, Corporate Social Responsibility (CSR) and Rural Development Lead Bank
Scheme, District Credit Plan, Service Area Approach, Differential rate of interest Approach

Co-operative Banks: Rural Co-operatives Credit Structure, Functions Problems and

UNIT 2 remedies. Regional Rural Banks: Objectives, Functions, Problems and remedies. Micro
finance, Role of NABARD, Finance to Khadi and Village Industries Commission (KVIC).
Practical and Applications- Related Case Studies and Reports.

Agricultural Credit-: Overview of Financing to Agriculture sector in India, Demand side

UNIT 3 and supply side of Agricultural Finance, Challenges in improving Agricultural Finance.
Crop loan, Agricultural Insurance, Kisan Credit Card, Micro Units Development and
Refinance Agency (MUDRA), Practical and Applications- Related Case Studies and
Reports.

Introduction to Microfinance: Microfinance: History, Meaning, Scope, Characteristics,

UNIT 4 Principles, Importance and Assumptions. Microfinance Products and Services,
Microfinance through SHGs. SHGs; Concept, Characteristics, Functions, Formation and
Development, Meetings. Capacity Building of SHGs and Financial Management in SHGs.
Practical and Applications- Related Case Studies and Reports.

Role of Microfinance in Rural Development-Risks and Risk Mitigation in Microfinance:

UNIT 5 Credit, Operation, Market and Strategic Risks. 4.2: Role of Microfinance in rural
development. 4.3: Recent Developments of Microfinance in India 4.4: The Microfinance
Institutions (Development and Regulation) Bill, 2012: Highlights, Key Issues and Analysis.
4.5: Practical and Applications- Related Case Studies and Reports

References
 Beatriz Armendáriz de Aghion, Beatriz Armendáriz, Jonathan Morduch, “The Economics of
Microfinance”MIT Press, 2007
 David Hulme, Thankom Arun, “Microfinance: A Reader”Routledge, 13-Jan-2009.
 Vasant Deswai (2003) Indian Himalaya Publishing House Mumbai.
 Veerashekharappa, Institutional finance for rural development, Rawat publishing, Jaipur and Delhi.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 339 Retail Management 4-0-0 4

Course Objectives
1. To understand concept and need of retail Management in india
2. To know the various models and theories of retail management
3. To understand the role of retail in developing economy

UNIT 1 Retail: Meaning- Functions and special characterstics of Retailer- Reasons for studying.
Retailing- Marketing- Retailer Equation- Marketing concepts applied to retailing-Retailing
as a career- Trends in Retailing.

UNIT 2 Retail Model and Theories of Retail Development- Life cycle and phase in growth of retail
markets- Business models in retail- other retail models.

UNIT 3 Strategic Planning in Retailing: Situation Analysis- Objectives- Need for identifying
consumer needs- Overall strategy, feedback and control- consumer decision- making
process.

UNIT 4 Retail in India: Evolution and size of retail in India- Drivers of retail change in
IndiaForeign Direct Investment in retail- Challenges in retail developments in India.

Global retail markets: Strategic planning process for global retailers- Challenges and
UNIT 5 Threats in global retailing- Factors affecting the success of a global retailing strategy.
Compulsory Training: On-the-job training for a period of 40 hours where student will take
assistance with Retail Store Supervisor or Store Supervisor

References
 Swapna Pradhan- Retailing Management- Text and Cases, Tata McGraw Hill- 2 nd edition, 2004.
 Barry Berman and Joel R Evans- Retailing Management- A Strategic Approach, Prentice Hall of
India, 8th Edition, 2002.
 James R. Ogden, Denise Ogden- Integrated, Retail Management- Biztantra 2005.
 Gibson G Vedamani- Retail Management- Functional Principles and Practice, Jaico Publishing
House, Second edition, 2004.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 340 Customer Relationship Management 4-0-0 4

Course Objectives
 To understand the components of successful customer care
 To know how to develop a plan for implementing effective customer care
 To understand how you, as a leader, can help to develop a ‘customer focused’ team
 To be able to assess your own, and your company’s performance, in the different levels of customer
service
 To identify customer service barriers within your organization

UNIT 1
Introduction to CRM-Meaning and definition of CRM, benefits of CRM, why should
businesses adopt CRM, role of CRM in firms,

Building Customer Relationships

UNIT 2
The why’s and how’s of building relationships with customers.The nature of relationships,
Internal relationships of CRM, Supplier and external relationships

Economics of CRM
UNIT 3
Lifetime value of customer, Activity based costing for customer profitability
analysis,Customer retention, CRM Technology

Economics of CRM
UNIT 4
Lifetime value of customer, Activity based costing for customer profitability
analysis,Performance measurement in CRM

CRM in Business Markets -CRM practices in Business Markets,CRM implementation

UNIT 5
CRM implementation process, precautions related to CRM
implementation.,Implementation issues

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 341 Agricultural Economics 4-0-0 4

Course Objectives
 To understand the components of agriculture and economics
 To know how to develop a plan for implementing effective economics in business
 To understand how you, as a economist or analyst how to develop the agricultural field
 To be able to assess your own, and your company’s performance, in the different levels of agiculture
services and production .

\ Micro Economics-Nature and scope of Microeconomics. Theory of consumer behavior

UNIT 1 utility analysis, indifference curve analysis, the slustky theorem and revealed preference
theory. Elasticity of demand and shift in demand. Theory of. profit and sales maximization,
single and multiple product firms, joint product, production functions, cost function,
demand for factors of production, derivation of supply function

Macro Economics-Nature and significance of macroeconomics, micro-macro relationship,

national product, national income and national expenditure, conceptual difficulties in
UNIT 2 estimation of national income. Sector account, social accounts. Classical theory of the
employment, say's Law, Keynesian theory of employment and income, consumption
function, average and marginal propensity to consume, propensity to save, post Keynesian
development regarding consumption function, pi go effect, the multiplier, factors affecting
consumption.

AGRICULTURAL PRICE ANALYSIS-Concept of price interrelationship between price

UNIT 3 and production, nature of supply and demand of agricultural products, Types and reasons
for price movement, trend-seasonal, cyclic and 'irregular change in general price level and
their effect on agriculture, relationship of farm, wholesale and retail prices, price
stabilization and price support, parity price, terms of trade.

AGRICULTURAL AND NATURLA RESOURCE ECONOMIC-Role and importance

of agriculture in Indian economy. Agricultural growth and population. Impact of
agricultural development on capital formation Agriculture in relation to five years pIEU1S.
UNIT 4 Agricultural development program lines and their progress. Concept of agricultural labour-
and measures to improve their efficiency. Land and water re source -qualitative and
quantitative features, land use pattern irrigation water resource and its impact on sustainable
agriculture. Agriculture production pattern. System of farming. Animal source and there
role in national economy

AGRICULTURAL PRICE ANALYSIS-Concept of price interrelationship between price

UNIT 5 and production, nature of supply and demand of agricultural products, Types and reasons
for price movement, trend-seasonal, cyclic and 'irregular change in general price level and
their effect on agriculture, relationship of farm, wholesale and retail prices, price
stabilization and price support, parity price, terms of trade.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 342 Economics of Climate Change 4-0-0 4

UNIT 1
Introduction to Climate Change; Brief overview of impact of climate change (sectoral,
regional and global)

UNIT 2 Climate change adaptation – impact and vulnerability assessment, economics of adaptation,
measurement of adaptation cost, adaptation fund

UNIT 3 mitigation – environmental policy instruments, decisions under risk and uncertainty, stock
pollutants and discounting, Nordhaus vs. Stern; Trade-off between adaptation and
mitigation; vulnerability (measurement techniques) and loss and damage

UNIT 4 International cooperation and climate policy: International treaties (Rio and beyond),
adaptation fund, India’s position in Climate Negotiation, Inter- and intra-generational equity

UNIT 5 Environmental Policy Instruments- Introduction on Instrument Choice,Bargaining ,

Standard and taxes, cap and trade.cost benefit analysis, market vs social discount rate,
determinants

Text Book(s):
1. Stern, N. The Economics of Climate Change-The Stern Review, Cambridge University Press, 2006
2.Toman, M.A., Chakravorty, U., and Gupta, S. India and Global Climate Change: Perspectives on
Economics and Policy from a Developing Country, RFF Press, 2003.
Reference(s):
1. Nordhaus, W.D. Managing the Global Commons: The Economics of Climate Change, MIT Press, 1994.
2. Nordhaus, W., and Boyer, J. Warming the World: Economic Models of Global Warming, MIT Press,
2003.
3. Nordhaus, W. A Question of Balance: Weighing the Options on Global Warming Policies, Yale
University Press, New Haven, 2008.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 343 Family Business Management 4-0-0 4

Course Objective: To learn family Business Management and Prospective

The objectives of this course are: -
CO-1: The learner understands the basic perspectives on family business
CO-2: The learner gets familiar with the concepts of family culture
CO-3: The learner understands the different ownership structures in family business
CO-4: The learner understands the importance and modalities of succession planning
CO-5: The learner gains an exposure into the strategic management of family business

THEORIES ON FAMILY BUSINESS

UNIT
1 Nature, Importance and Uniqueness of Family Business – Systems Theory Perspective –
Agency Theory Perspective – Strategic Perspective: Competitive Advantage (Resource Based
View) – The Stewardship Perspective.

FAMILY CULTURE:
UNIT Family Culture – Zero sum dynamics and family culture – Family systems perspective – role
2 Family Genograms – Family Emotional Intelligence – ECI-U Model – Family Business
interaction factor – benefits of family meetings – unity and continuity – family employment
policy – Conflict management.

OWNERSHIP IN FAMILY BUSINESS:

UNIT Enterprise ownership – shareholder priorities - effective governance of the shareholder–firm
3 relationship – Role of Board - role of shareholder meetings, family meetings, and meetings of
the family council – Ownership structure – Family business consultants and non-family
managers – Board’s role in adaptation over the generations.

SUCCESSION PLANNING
Succession planning – profile of successful successors - rewards and challenges for latter-
generation family members – desirable next-generation attributes – crafting the next generation
Unit-4 career plan – Vision plan – sibling and cousin teams – Handling disagreements – CEO exit
styles and transfer of power – role types of the CEO spouse and the transfer of power - Estate
Planning – Trust – pitfalls to avoid in estate and ownership transfer planning - Measuring
performance of family firms

STRATEGIC PLANNING AND THE FAMILY BUSINESS

UNIT Strategic Planning and the family business – Zero-sum family dynamic – Sources of Value
5 creation - the lifecycle stages influencing family business strategy - Culture – Changing the
culture – Three states of evolution – OD approach to change – Business Rejuvenation matrix –
Intrapreneurship: intergenerational growth in entrepreneurial families – continuing the spirit of
enterprise: lessons from successful family businesses

Department of Management Course Curriculum

Master of Business Administrations

LAB/MINI PROJECT/FIELD WORK

 Interview with a family business entrepreneur and creating a genogram.

TEXT BOOKS
 Poza. Ernesto J (2010), Family Business, South-Western, Cengage Learning, USA.
REFERENCE BOOKS
 Collins, J., Good to Great: Why Some Companies Make the Leap and Others Don’t. New York:
HarperBusiness, 2001.
 Ward, J., Keeping the Family Business Healthy: How to Plan for Continued Growth, Profitability
and Family Leadership, San Francisco: Jossey-Bass, 2016.
 Porras, J., & Collins, J., Built to Last. New York: HarperCollins, 2011.
E-BOOKS
 http://www.ey.com/Publication/vwLUAssets/EY-Supporting-Family-Businesses/$FILE/EY-
Supporting-Family-Businesses.pdf
MOOC
 https://www.mooc-list.com/course/entrepreneurship-and-family-business-open2study
ONLINE RESOURCES
 https://www.familybusinessmatters.consulting/videos

M.B.A. 3rdSemester

MGE 344 Business Regulation 4-0-0 4

Course Objective:
The objectives of this course are: -
CO-1: The learner understands the regulatory framework for businesses
CO-2: The learner gets familiar with the regulations pertaining to capital market entities
CO-3: The learner understands the regulations pertaining to the environment & consumers
CO-4: The learner understands the regulations pertaining to the society and business
CO-5: The learner gains an exposure towards regulations pertaining to competition
Pre-requisites: Entrepreneurship & Innovation, Basics of Marketing & Finance, Legal aspects of business

INTRODUCTION
UNIT The Legal framework – Industrial policy of government of India and Policy Relating to Foreign
1 Private Investment in India – Small Scale Industries – MSMED Act 2008 – Role of Public
Sector Industries –Disinvestments of PSUs – The Securities contract (Regulations) Act 1956,
Sec. 13 to 22A.

UNIT CAPITAL MARKET ENTITIES

Department of Management Course Curriculum
Master of Business Administrations

2 The Securities and Exchange Board of India Act 1991 – SEBI Guideline for Capital Issues –
OTCEI – NSEI Organisation and Transactions – Investor Protection – Trade and Merchandise
Marks Act, 1956 – Patents Act 1970.

UNIT ENVIRONMENT & CONSUMER

3 The environment protection Act, 1986 – Government measures – General powers of GOI –
Consumer protection Act, 1986.

BUSINESS & SOCIETY

Unit-4 The Business Enterprise in the society – Corporate Social Responsibility – Government
Regulation of Business – Privatisation process in India – Ethics and Values in Business –
Social Accounting – Social Audit.

REGULATION OF COMPETITION
UNIT
5 Competitive Law – Intellectual Property Rights – Information Technology Act, 2002 – FEMA
1999 – Important Provisions – Corporate Governance Code – Practices – K.Birla Report – Case
laws.

TEXT BOOKS
 BARE ACTS, 2017
 Francis Cherunilam,“Business Environment and Policy”, 2nd Edn, Oscar Publiations, 2001.
REFERENCE BOOKS
 Kazmi Azhar ,“Business Policy” ,New Delhi, TMH, 2002.
 P.K.Ghosh,”Business Policy, Strategic planning and Management”, Sultan Chand & Co., New Delhi,
2002.
 Made Gowda,“Business Environment And Policy” Deep & Deep Publications 2000.
 Corporate Laws, Taxman,2002.
 Henry A.Tombari,“Business and Society: Strategies for the Environment and Public Policy”, Dryden
Press.
E-BOOKS
 http://www.mca.gov.in/Ministry/pdf/CompaniesAct2013.pdf
MOOC
 https://www.class-central.com/course/coursera-law-and-the-entrepreneur-699
ONLINE RESOURCES
 https://www.familybusinessmatters.consulting/videos/

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 345 Financing of Agri-Business 4-0-0 4

Financing of Agri-Business
COURSE OBJECTIVE: To impart the necessary computer education to the students of management
The objectives of this course are: -
1. To assist students in developing expertise and in depth understanding in the field of Agriculture
finance
2. To develop advanced skills for management intervention in agricultural skills
3. To develop competencies in performing function educator,Agriculture manager.

Introduction Financing of Agri Business: Financial policy, sources of finance: external,

UNIT internal, owned, debt, foreign financialparticipation; raising finance-some important issues:
1 effect of legal form of organization, provisions of the Companies Act, control of capital issues;
need for financing agri business in India, assessment of the capacity of the borrowers to borrow
and repay.

UNIT Financial Markets: money and capital markets; regional and all India financial institutions:
2 commercial banks, regional rural banks, NABARD, cooperatives’(NCDC and other
institutions)AgroIndustries Corporation, IDBI, IFCI, ICICI, SFCs, SIDCs; LIC, Non-banking
financial companies

UNIT Agri business financing system in India: aims and objectives of financing of agri-business,
3 framework of financial decision making, changing role of finance manager, long term finance
and short term financing for agri business- methods of appraising working capital requirements

Precautions and procedural formalities of financing: pre, progress and post financing
Unit-4 requirements, RBI guidelines
Projects undertaking in agriculture Finance-10 days

Role of external finance for agricultural production, marketing and processing- demand
UNIT
5 assessment, repayment method, steps for NPA reduction; problems, prospects and challenges
infinancing of agri business in India

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 346 Agri Technology Management 4-0-0 4

AGRI TECHNOLOGY MANAGEMENT

COURSE OBJECTIVE: To impart the necessary computer education to the students of management
The objectives of this course are: -
1. To assist students in developing expertise and in depth understanding in the field of technology
in agriculture
2. To develop advanced skills for agriculture technology
3. To develop competencies in performing function educator, Agriculture manager.

UNIT Technology management-Aims and objectives, technology absorption and diffusion,

1 technology marketing issues, management of technological change: R&D activities and costing
of technologies, government and private initiatives for upliftment of technology for agriculture

UNIT Identification of agri technology, technologies profiles, agro ecological and socio economic
2 conditionality, refinement and adoptability of technology; technological need and preparatory
management, policy perspectives

UNIT High-tech horticulture-high density planting in fruit crops, integrated pest management,
3 integrated nutrient management of important fruits and vegetables, precision farming, micro
propagation, micro irrigation, protected cultivation, value addition

UNIT- High-tech agriculture-seed production technique, high yielding and hybrid varieties, bio tech
4 products, new crop establishment method, input use efficiency, leaf color chart for nutrient
management, value addition in agriculture

Seed and fodder management, bio technological applications in dairy industry, Ultra High
UNIT
5 Temperature(UHT) pasteurization of milk, technology management for live stock products,
value
addition in eggs

Department of Management Course Curriculum

Master of Business Administrations

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 347 Insurance and Risk Management 4-0-0 4

Objective: To develop an understanding among students about identifying analyzing and managing various
types of risk. Besides, the students will be in a position to understand principles of insurance and its
usefulness in business, along with its regulatory framework.

UNIT Concept of Risk, Types of Risk, Managing Risk, Sources and Measurement of Risk, Risk
1 Evaluation and Prediction. Disaster Risk Management, Risk Retention and Transfer

UNIT Concept of Insurance, Need for Insurance, Globalization of Insurance Sector, Reinsurance,
2 Coinsurance, Assignment. Endowment

UNIT Nature of Insurance Contract, Principle of Utmost Good Faith, Insurable Interest, proximity
3 cause, contribution and subrogation, Indemnity, Legal Aspects of Insurance Contract, Types of
Insurance, Fire and Motor Insurance, Health Insurance, Marine Insurance, Automobile
Insurance

UNIT- Control of Malpractices, Negligence, Loss Assessment and Loss Control, Exclusion of Perils,
4 Actuaries, Computation of Insurance Premium

UNIT Regulatory Framework of Insurance: Role, Power and Functions of IRDA, Composition of
5 IRDA, IRDA Act'1999.

References
 George, E. Rejda, Principles of Risk Management and Insurance, Pearson Education.
 Dorfman, Marks S., Introduction to Risk Management and Insurance, Pearson
 All the three modules of Insurance and Risk Management by Institute of Chartered Accountants of
India.
 Gupta. P.K, Insurance and Risk Management, Himalaya Publishing House.
 Mishra, M. N., Principles and Practices of Insurance, S. Chand and Sons.
 Dinsdale, W.A., Elements of Insurance, Pitaman.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 348 Reinsurance 4-0-0 4

Role and Functions of Reinsurance- a)Introduction to Reinsurance b) Functions of

UNIT Reinsurance c) Types of Reinsurance d) Purpose & Need of Reinsurance e) Reinsurance
1 Markets
Types of Reinsurance Contracts- a)Facultative Reinsurance b) Treaty Reinsurance c)
Facultative Obligatory Treaty

Methods of Reinsurance Contracts,

UNIT
2 Proportional Reinsurance-a) Quota Share Treaty b) Surplus Treaty c) Quota Surplus Treaty
Non-Proportional Reinsurance (i) Excess of Loss – Working Per Risk (ii) Excess of Loss –
Catastrophe (iii)Stop Loss

UNIT Role of Broker in Reinsurance Market,

3 Reinsurance Retention Decision-a) Relevant Factors b) Past Data c) Mathematical Models
Excess of Loss Cover-a) Financial Aspects b) Excess of Loss Rating

Common Reinsurance Clauses-a) Cut through Clause b) Follow the Fortune Clause c) Set off
UNIT-
Clause d) Currency Clause e) Accounting Clause f) Hours Clause
4
Major Categories of Reinsurance-a) Property Reinsurance b) Liability Reinsurance c) Marine
And Aviation Reinsurance d) Life Reassurance

Alternative Risk Transfer (ART)-a) Finite Reinsurance b) Insurance Risk Securitization –

UNIT CAT Bonds c) Insurance Derivatives – Futures, Options, Swaps
5 Reinsurance Accounting & Management -a) To trace catastrophe disasters and insured losses
in India; how to go about insuring the so-far uninsured population, properties, etc. b)
International markets / Lloyds Market – Slips ; Underwriting Documents

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 349 Banking Service Operation 4-0-0 4

Introduction of banking operations: the changing nature of banking operations, importance of

UNIT customer relationship management in banks – different types of products and services offered to
1 customers – role of technology in banking operations – the need for Asset-Liability
Management. Introduction to electronic banking: electronic banking: market assessment, e-
banking: an introduction, internet: e-commerce, e-banking in India, internet banking strategies,
risks in e-banking. : Payment and settlement systems, RTGS and clearing house:

UNIT Deposit products: types of bank deposits, computation of interest on deposits, deposit schemes,
2 composition of bank deposits. Credit policy: Need for credit policy, credit policy components of
credit policy, credit policy pursued by the government, credit culture.

UNIT Retail banking: basics of retail banking, forms of retail banking and emerging issues. Corporate
3 banking: The nature of corporate banking, developments in corporate banking, consortium
finance, multiple banking managements, and loan syndication

UNIT- Introduction to electronic banking: electronic banking: market assessment, e-banking: an

4 introduction, internet: e-commerce, e-banking in India, internet banking strategies, risks in e-
banking. : Payment and settlement systems, RTGS and clearing house.

UNIT Rural banking and Micro finance: sources of rural finance, credit delivery mechanism in rural
5 finance to cooperative, agricultural and rural development banks (CARDB)- regional rural
banks (RRBS), service area approach (SAA)-National Bank for Agriculture and Rural
Development (NABARD), microfinance.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 350 Bank and Risk Management 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 351 Digital Media & Convergence 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 352 New Media 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 353 Sports Facilities Planning And Management 4-0-0 4

COURSE OUTCOMES
CO1: The learner understands the concept of facility management
CO2: The learner gets familiar with the fundamentals of Facility Planning and Management
CO3: The learner understands the concepts under Finance and Budgeting
CO4: The learner understands the intricacies of preparation of a sports facility
CO5: The learner gains an exposure into the Conflict Resolution mechanism in Sports
Pre-requisites: Basics of Management, Organisation Structure, Business Environment

Unit I Facility Management

Meaning - The Facility Manager - Constituents - Managerial Functions - Computer Aided
Facility Management - Strategies - Outsourcing. Facility Systems: Heating, Ventilation and
Air-Conditioning - Energy systems - Interior and Exterior Systems - Space Management -
Facility Repair Management: Maintenance and Repair Program - Basic maintenance.

Unit II Facility Planning and Management

Fundamentals - Planning for Existing and Future facilities - Planning and Management
Infrastructure Facilities like Courts, tracks, Gallery, provision for Drinking Water, Lighting
and Sitting Arrangements. Facility Site and design - Location - Site Selection - Facility
Design and Construction - Construction Planning and Elements - Project Cost - Completion
and Analysis - Critical phase of facility management: From pre-event briefings to Cleanup
and closings, Merchandising, Housekeeping and Maintenance.

Unit III Finance and Budgeting

Financial Concepts - Budgeting Revenue and Expenses - New Facility Financing, Cost -
Selling of a Facility - Facility Marketing & Sales - Sport Facility Jobs - Employment
Management - Training - Risk Management and Insurance.

Unit IV Facility Preparation

Developments & Maintenance of Sports Arena, Grounds, Indoor Stadium, Tents, Camps etc.
- Event Preparation - Implementing Security procedures - Crowd and alcohol Management -
Crisis Management - Role of facilities managers Soft Skills & Hard Skills.

Unit V Sports marketing

Definition - Uniqueness of Sports Marketing - Model of the Sports Industry - Implementation
of Sports Marketing Programme. The sports marketing plan: Sports marketing planning
process - Definition of the marketing plan: stages, structure, format and development, the
sports company marketing plan. International sports marketing: Internationalizing sports
companies, International sports events, City Marketing, International marketing strategies,
Sports marketing in professional leagues and the Olympics. Case study on Management of
Sports facilities - Stadiums, Tents, Recreation facilities.

Department of Management Course Curriculum

Master of Business Administrations

Text Books
 Peter J Farmer, Sport Facility Planning and Management, Fitness Information Technology, 2006
 Peter J. Farmer, Rob Ammon Jr., Sport Facility Planning And Management, Fitness Information
Technology 2006

Reference Books
 Peter J. Farmer, Rob Ammon Jr., Sport Facility Planning And Management, Fitness Information
Technology 2006
E Books
 https://books.google.co.in/books?id=dNioAgAAQBAJ&printsec=frontcover&dq=
SPORTS+ADMINISTRATION+PDF&hl=en&sa=X&ved=0ah
UKEwid4dTfiNzbAhUP4o8KHZUdDAQQ6AEIUjAI#v=onepage&q&f=false
MOOC
 https://www.class-central.com/course/open2study-sports-and-recreation-management-901
Online Resources
 https://www.sportsmanagementresources.com/library

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 354 Ethics In Sports 4-0-0 4

COURSE OUTCOMES
CO1: The learner understands the concept of ethics in sports
CO2: The learner gets familiar with the Indian values and ethics
CO3: The learner understands the concepts under ethical value system
CO4: The learner understands the ethical intricacies of sports as a profession
CO5: The learner gains an exposure into the role of institutions on the morale of sportsmen
Pre-requisites:Basics of Management, Organisation Structure, Business Environment

Unit I Introduction
Values - Importance, Sources of Value System, Types, Loyalty and Ethical Behaviour, Ethics
in Sports: Nature, Characteristics and Needs, Ethical practices in the field of Sports, Sports
Code of Conduct.

Unit II Indian values and Ethics

Respect for elders, Hierarchy and Status, non- violence and tolerance, cooperation. Rights
and Duties. Holistic relation between Man, Attitudes, Beliefs.

Unit III Ethical Value System

Distributive Justice, Individual freedom of Choice, Professional Codes. Their application in
the field of sports.

Unit IV Moral reasoning to Sports

Moral significance of sport - Intimidation, competition, and sportsmanship - Gamesmanship
and the moral ideal of fair play - Cheating and strategic fouling - Violence in sports -
eligibility in sports-commercialized sports-exploitation of student athletes - gender and racial
equity in sports

Unit V Morale of Sportsmen

Role of Organizations / Association and Sports Manager in the area - moral reasoning in
other physical activity: ergogenic aids for sports performance and health problems - genetic
technology in sports - sports science, physical education and research - ethics of supporting
sports teams - disability rights in sports - codes of ethics

Text Books
 Robert C. Schneider, Ethics of Sport and Athletics: Theory, Issues, and Application - 09 th edition,
2006
 William J. Morgan, Ethics in Sport - 2nd edition, Human Kinetics Publishers, 2007
Reference Books

Department of Management Course Curriculum

Master of Business Administrations

 Peter J. Farmer, Rob Ammon Jr., Sport Facility Planning And Management, Fitness Information
Technology, 2006
E Books
 https://books.google.co.in/books?id=dNioAgAAQBAJ&printsec=frontcover&dq=
SPORTS+ADMINISTRATION+PDF&hl=en&sa=X&ved=0ahUKEwid4dTfiNzbAhUP4o8KHZUdDAQQ6
AEIUjAI#v=onepage&q&f=false
MOOC
 https://www.class-central.com/course/open2study-sports-and-recreation-management-901
Online Resources
 https://www.sportsmanagementresources.com/library

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 3rdSemester

MGE 355 Travel Agency And Tour Operations Management 4-0-0 4

COURSE LEARNING OBJECTIVES:

1. To understand the inner working mechanism of the travel agency.
2. To understand the use of various types of Accommodation
3. To Understand different types of Travel Agency
4. To learn the Applications of travel in terms of travel agency Aspects.
5.To understand various skills necessary for travel agency business

COURSE LEARNING OUTCOMES:

1. Define the travel aggregators
2. Meaning of travel agency/travel agent
3. Know about the role and importance of travel agency
4. Know the current trends in online and retail operations of travel business
5. Growth of Travel Agency Business
6. Growth of Tour Operation Business and history of Indian travel trade.

Course Contents

Unit- History & Growth of Travel Agency Business, Emergence of Thomas Cook & American Express,
1 Emergence of Travel Intermediaries, Indian Travel Agents & Tour Operators. Interplay of Push &
Pull Factors.

Unit- Travel Agents & Tour Operators: Differentiation and Interrelationship. Functions and Organizational
2 Structures of Travel Agency and Tour Operators. Linkages of Tour Operation Business with Principal
Suppliers, Government and Other Agencies. Incentive and Concessions Applicable to Tour Operators
in India.

Unit- How to Set up Travel Agency/Tour Operation Business: Sources of Funding, Comparative Study of
3 Various Type of Organization, Government Rule of Getting Approval, IATA Rules, Regulations and
Accreditation, Documentation, Sources of Earning: Commissions, Service Charges etc.

Unit- Itinerary Preparation: Meaning, Importance and Types of Itinerary - Resources and Steps for Itinerary
4 Planning - Do’s and Do Not’s of Itinerary Preparation Tour Costing: Tariffs, FITS & GITS.
Confidential Tariff. Packaging: Types and Forms of Package Tour.

Department of Management Course Curriculum

Master of Business Administrations

Unit- Travel Documentation: Familiarization with TIM (Travel Information Manual), Passport & VISA-
5 Meaning, Types, Procedures, Validity, Necessary Information to fill the Passport and VISA Form for
Issuance, Health Certificates, Currency, Travel Insurance, Credit & Debit Card, customs, currency,
baggage and airport information.

Suggested Readings:
1. D.L. Foster , The Business of Travel agency Operation & Administration
2. Malik, Haris & Chatterjee,Indian Travel Agents
3. J.M.S. Negi, Travel Agency & Tour Operations: Concepts & Principles
4. C.Y. Gee,Travel Industry
5. Yale P,The Business of Tour Operations

M.B.A. 3rdSemester

MGE 356 Tourism Marketing 4-0-0 4

COURSE LEARNING OBJECTIVES:

The objective of this course is
1. To understand the inner working mechanism of the travel agency.
2. To understand the use of various types of Marketing in tourism
3. To Understand different ways of Tourism Marketing
4.To understand various skills necessary for Tourism Marketing
5. To understand Growth of Travel Tourism Business

COURSE LEARNING OUTCOMES:

The outcomes of this course is
1. Define the travel Marketing
2. Meaning of travel Tourism & Tourism Marketing
3. Know about the role and importance of marketing in travel agency
4. Know the current trends of marketing in online and retail operations of Tourism business
6. Growth of Tourism Business by Tourism marketing.

Course Contents

Department of Management Course Curriculum

Master of Business Administrations

Unit- Understanding Marketing and Marketing Process: Marketing Concepts, Nature and Scope of
1 Marketing, Marketing Mix, Marketing Environment, Strategic Planning and Marketing Process,
Organizing and Implementing Marketing in the Organization. Services Marketing: Concept,
Definition, Characteristics with Special Emphasis on Tourism Services.

Unit- Developing Marketing Opportunities and Strategies: Marketing Information Systems and Marketing
2 Research, Consumer Markets and Consumer Behaviour, Business Markets and Buyer Behaviour,
Market Segmentation - Targeting and Positioning for competitive Advantage.

Unit- Developing the Tourism Marketing Mix: Managing the Product / Service, Product DecisionsProduct
3 Line, Product Mix, Product Life Cycle, New Product Development, Branding and Packaging
Decisions, Pricing Products - Pricing Considerations and Approaches, Pricing Strategies and Methods

Unit- Distribution Channel and Logistics Management-Channel Selection, Cooperation and conflict
4 Management, Promotion Decision – Promotion Mix: Advertising, Sales Promotion, Personal Selling,
and Publicity. 3 Additional P's of tourism services Marketing Mix. Process, Physical Evidence and
People.

Unit- Issues in Marketing: Global Marketing, Direct Marketing, Marketing on the Web, Green Marketing,
5 Social Responsibility and marketing Ethics, Consumerism and Legal Issues.

Suggested Readings:
1. Morrison, A.M. Hospitality and Travel Marketing . Delmar Thomson Publishing
2. Kotler Philip and Armstrong, G. Principles of Marketing, PHI.
3. Stanton, Willam J. Fundamentals of Marketing, McGraw Hill.
4. Ramaswamy, V.S. and Namakemari, S. Marketing Management, McMillan.
5. Bhattacharya K. Sisir. Marketing Management, National Publishing House.
6. Dalrymple, J.D. and Parson, J.L. Marketing Management Strategy and Gases, John Wiley and Sons.

M.B.A. 3rdSemester

MGE 357 Event Management 4-0-0 4

COURSE OUTCOMES
CO1: Understanding the Event management
CO2: Analyze the Nature of Conference Markets

Department of Management Course Curriculum

Master of Business Administrations

CO3: Ability to understand theContract negotiations

CO4: Understanding the Event Business
CO5: Evaluate the Tourism Growth and Travel Industry Fairs
Pre-requisites:Event Management Business, Contract Negotiations, Travel Industry Fairs.

Unit I INTRODUCTION
Concepts of resorts management – planning – marketing – maintaining and development of
resorts, Types of resorts – major players in resort industry in India – Sterling group,
Mahindra group, etc., Introduction to Conventions, Exhibitions and Meetings (MICE),
components of the conference market. Introduction to convention venues – Characteristics
of conferences and conventions.

Unit II NATURE OF CONFERENCE MARKETS

The nature of conference markets – the demand for conference facilities. The economic and
social significance of conventions. The impacts of conventions on local and national
communities – demographic trends – geographical distribution. An international market
perspective. An introduction to planning professional meets. Management of conference at
site. Role of Travel agency in the management conference.

Unit III CONTRACT NEGOTIATIONS

Contract negotiations: The law of professional Meeting and convention check list.
Development of convention – hotel sales and marketing plan – hotel convention service
management.

Unit IV EVENT BUSINESS

Practices in Event management – Organizing and Planning events – customer care
management – starting and managing event business – Event Marketing – Marketing
Equipments & tools – Event coordination

Unit V TRAVEL INDUSTRY FAIRS

Global competition & the future -Long -term tourism growth trends, tourism growth in
major regions, transportation developments, technology & automation, Development issues,
tourism & the environment.

Text Books
 A.K. Bhatia, „Event Management‟, Sterling Publishers Pvt.Ltd.Delhi,2001
Reference Books
 Avrich,Barry „Event and Entertainment Marketing‟, Vikas, Delhi,2010
E Books
 www.coursehero.com/ Event Management
MOOC
 www.coursera.org/courses event management
Online Resources

Department of Management Course Curriculum

Master of Business Administrations

 https://www.youtube.com/watch?v=1u-9EtZXH7I
 https://study.com/academy/lesson/international-tourism-travel-organizations.html

M.B.A. 3rdSemester

MGE 358 Travel Agency And Tour Operations Management 4-0-0 4

COURSE LEARNING OBJECTIVES:

1. To understand the inner working mechanism of the travel agency.
2. To understand the use of various types of Accommodation
3. To Understand different types of Travel Agency
4. To learn the Applications of travel in terms of travel agency Aspects.
5.To understand various skills necessary for travel agency business

COURSE LEARNING OUTCOMES:

1. Define the travel aggregators
2. Meaning of travel agency/travel agent
3. Know about the role and importance of travel agency
4. Know the current trends in online and retail operations of travel business
5. Growth of Travel Agency Business
6. Growth of Tour Operation Business and history of Indian travel trade.

Course Contents

Unit- History & Growth of Travel Agency Business, Emergence of Thomas Cook & American Express,
1 Emergence of Travel Intermediaries, Indian Travel Agents & Tour Operators. Interplay of Push &
Pull Factors.

Unit- Travel Agents & Tour Operators: Differentiation and Interrelationship. Functions and Organizational
2 Structures of Travel Agency and Tour Operators. Linkages of Tour Operation Business with Principal
Suppliers, Government and Other Agencies. Incentive and Concessions Applicable to Tour Operators
in India.

Unit- How to Set up Travel Agency/Tour Operation Business: Sources of Funding, Comparative Study of
3 Various Type of Organization, Government Rule of Getting Approval, IATA Rules, Regulations and
Accreditation, Documentation, Sources of Earning: Commissions, Service Charges etc.

Department of Management Course Curriculum

Master of Business Administrations

Unit- Itinerary Preparation: Meaning, Importance and Types of Itinerary - Resources and Steps for Itinerary
4 Planning - Do’s and Do Not’s of Itinerary Preparation Tour Costing: Tariffs, FITS & GITS.
Confidential Tariff. Packaging: Types and Forms of Package Tour.

Unit- Travel Documentation: Familiarization with TIM (Travel Information Manual), Passport & VISA-
5 Meaning, Types, Procedures, Validity, Necessary Information to fill the Passport and VISA Form for
Issuance, Health Certificates, Currency, Travel Insurance, Credit & Debit Card, customs, currency,
baggage and airport information.

Suggested Readings:
1. D.L. Foster , The Business of Travel agency Operation & Administration
2. Malik, Haris & Chatterjee,Indian Travel Agents
3. J.M.S. Negi, Travel Agency & Tour Operations: Concepts & Principles
4. C.Y. Gee,Travel Industry
5. Yale P,The Business of Tour Operations

M.B.A. 3rdSemester

MGE 359 Event Management 4-0-0 4

COURSE OUTCOMES
CO1: Understanding the Event management
CO2: Analyze the Nature of Conference Markets
CO3: Ability to understand theContract negotiations
CO4: Understanding the Event Business
CO5: Evaluate the Tourism Growth and Travel Industry Fairs
Pre-requisites:Event Management Business, Contract Negotiations, Travel Industry Fairs.

Unit I INTRODUCTION
Concepts of resorts management – planning – marketing – maintaining and development of
resorts, Types of resorts – major players in resort industry in India – Sterling group,
Mahindra group, etc., Introduction to Conventions, Exhibitions and Meetings (MICE),
components of the conference market. Introduction to convention venues – Characteristics
of conferences and conventions.

Unit II NATURE OF CONFERENCE MARKETS

Department of Management Course Curriculum

Master of Business Administrations

The nature of conference markets – the demand for conference facilities. The economic and
social significance of conventions. The impacts of conventions on local and national
communities – demographic trends – geographical distribution. An international market
perspective. An introduction to planning professional meets. Management of conference at
site. Role of Travel agency in the management conference.

Unit III CONTRACT NEGOTIATIONS

Contract negotiations: The law of professional Meeting and convention check list.
Development of convention – hotel sales and marketing plan – hotel convention service
management.

Unit IV EVENT BUSINESS

Practices in Event management – Organizing and Planning events – customer care
management – starting and managing event business – Event Marketing – Marketing
Equipments & tools – Event coordination

Unit V TRAVEL INDUSTRY FAIRS

Global competition & the future -Long -term tourism growth trends, tourism growth in
major regions, transportation developments, technology & automation, Development issues,
tourism & the environment.

Text Books
 A.K. Bhatia, „Event Management‟, Sterling Publishers Pvt.Ltd.Delhi,2001
Reference Books
 Avrich,Barry „Event and Entertainment Marketing‟, Vikas, Delhi,2010
E Books
 www.coursehero.com/ Event Management
MOOC
 www.coursera.org/courses event management
Online Resources
 https://www.youtube.com/watch?v=1u-9EtZXH7I
 https://study.com/academy/lesson/international-tourism-travel-organizations.html

M.B.A. 3rdSemester

MGE 360 Human Resources in Event Management 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
CO3:

Department of Management Course Curriculum

Master of Business Administrations

CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

Department of Management Course Curriculum

Master of Business Administrations

Elective

Theory Practical
Subject
Examination Examination
Tot
S.
Co Se al LT Cred
N Electives Interna Extern Interna Extern
de m. Mar P its
o. l al l al
ks
Assess Assess Assess Assess
ment ment ment ment

Hospital
Hospital &
M Support
Health care 4-
GE III and 30 70 - - 100 4
Manageme 0-0
411 Clinical
nt
Services
1
National
M
Health 4-
GE IV 30 70 - - 100 4
Programme 0-0
412
& Policy

M YouTube
Digital 4-
GE III and Web 30 70 - - 100 4
Marketing 0-0
413 Marketing
2
Google Ad
M
words And 4-
GE IV 30 70 - - 100 4
Video 0-0
414
Marketing

Organizatio
M n Change
4-
GE III HR and 30 70 - - 100 4
0-0
415 Developme
nt
3
Compensati
M
on 4-
GE IV 30 70 - - 100 4
Manageme 0-0
416
nt

M
Marketing 4-
GE III Marketing 30 70 - - 100 4
of Services 0-0
417
4
M Advance
4-
GE IV Consumer 30 70 - - 100 4
0-0
418 Behaviour

5 M III IT Database 30 70 - - 100 4- 4

Department of Management Course Curriculum
Master of Business Administrations

GE Manageme
0-0
419 nt System

M Enterprise
4-
GE IV Resource 30 70 - - 100 4
0-0
420 Planning

Indian
M
Financial 4-
GE III 30 70 - - 100 4
market and 0-0
421
Institutions.
6
Internation
M al Finance
4-
GE IV Finance and Forex 30 70 - - 100 4
0-0
422 Manageme
nt

Pharmaceut Pharmaceu
M
ical tical 4-
GE III 30 70 - - 100 4
Manageme Jurispruden 0-0
423
nt ce
7
Drug Store
M and
4-
GE IV Business 30 70 - - 100 4
0-0
424 Manageme
nt

Production
Productivit
M &
y 4-
GE III Operation 30 70 - - 100 4
Manageme 0-0
425 Manageme
nt
nt
8
Maintenanc
M
e 4-
GE IV 30 70 - - 100 4
Manageme 0-0
426
nt

M Internation
4-
GE III IB al Financial 30 70 - - 100 4
0-0
427 Markets

9 Legal
M Dimensions
4-
GE IV of 30 70 - - 100 4
0-0
428 Internation
al Business

10 M III Aviation Air Line 30 70 - - 100 4- 4

GE Manageme and Air 0-0
Department of Management Course Curriculum
Master of Business Administrations

Port
Operational
429 nt
Manageme
nt

Aviation
Safety
M Manageme
4-
GE IV nt And 30 70 - - 100 4
0-0
430 Accident
Investigatio
n

Food And
M
Beverage 4-
GE III Hotel 30 70 - - 100 4
Service 0-0
431
Operation
11
Tourism
M
Principles 4-
GE IV 30 70 - - 100 4
And 0-0
432
Practices

Project
M Project
Risk 4-
GE III Manageme 30 70 - - 100 4
Manageme 0-0
433 nt
nt
12
Agile
M
Project 4-
GE IV 30 70 - - 100 4
Manageme 0-0
434
nt

M Logistics Quality
4-
GE III Manageme Manageme 30 70 - - 100 4
0-0
435 nt nt
13
M Project
4-
GE IV Manageme 30 70 - - 100 4
0-0
436 nt

Global
Business
M Rural
Environme 4-
GE III Manageme 30 70 - - 100 4
nt & Rural 0-0
437 nt
Developme
14
nt

M Rural -
4-
GE IV Urban 30 70 - - 100 4
0-0
438 Dynamics

Department of Management Course Curriculum

Master of Business Administrations

Sales
M Retail manageme
4-
GE III Manageme nt and 30 70 - - 100 4
0-0
439 nt Salesmansh
ip
15
Retailing
and
M
Distributio 4-
GE IV 30 70 - - 100 4
n 0-0
440
Manageme
nt

M Infrastructu
Business 4-
GE III re 30 70 - - 100 4
Economics 0-0
441 Economics

16 Urban And
M Rural
4-
GE IV Transportat 30 70 - - 100 4
0-0
442 ion
Economics

Dynamics
Family
M Of Family
Business & 4-
GE III Business 30 70 - - 100 4
Entreprene 0-0
443 Governanc
urship
e
17
Finance
M And Tax
4-
GE IV Strategies 30 70 - - 100 4
0-0
444 For Family
Business

Agriculture E-
M
business Commerce 4-
GE III 30 70 - - 100 4
Manageme and Agri 0-0
445
nt Business
18
M Agriculture
4-
GE IV and Food 30 70 - - 100 4
0-0
446 Retailing

19 Marketing
M Insurance
of 4-
GE III Manageme 30 70 - - 100 4
Insurance 0-0
447 nt
Services

M IV Insurance 30 70 - - 100 4- 4
GE Law and
Department of Management Course Curriculum
Master of Business Administrations

448 Regulation 0-0

M Banking Banking
4-
GE III Manageme Law and 30 70 - - 100 4
0-0
449 nt Practice
20
Commercia
M
l Bank 4-
GE IV 30 70 - - 100 4
Manageme 0-0
450
nt

M Media and Media

4-
GE III Entertainm Manageme 30 70 - - 100 4
0-0
451 ent nt
21
M
Broadcast 4-
GE IV 30 70 - - 100 4
Journalism 0-0
452

Sports
Media,
M Sports Communic
4-
GE III Manageme ations & 30 70 - - 100 4
0-0
453 nt Event
22 Manageme
nt

M Contempor
4-
GE IV ary Issues 30 70 - - 100 4
0-0
454 in Sports

Travel & Itinerary

M
Tourism Preparation 4-
GE III 30 70 - - 100 4
Manageme s and Tour 0-0
455
nt Packaging
23
M Hospitality
4-
GE IV Hotel and 30 70 - - 100 4
0-0
456 Hotelering

Food And
M Hospitality
Beverage 4-
GE III Manageme 30 70 - - 100 4
Manageme 0-0
457 nt
nt
24
Tourism
M
Principles 4-
GE IV 30 70 - - 100 4
And 0-0
458
Practices

25 M III Event Marketing 30 70 - - 100 4- 4

GE Manageme for Event 0-0
Department of Management Course Curriculum
Master of Business Administrations

Manageme
459 nt
nt

Financial
and
M Behavioura
4-
GE IV l Aspect for 30 70 - - 100 4
0-0
460 Event
Manageme
nt

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 411 Hospital Support and Clinical Services 4-0-0 4

HOSPITAL SUPPORT AND CLINICAL SERVICES

COURSE OBJECTIVE: The objective of this course is to provide student with a sound knowledge on the
concepts, dimensions and approaches of human anatomy physiology and medical terminology.
Learning Outcomes: At the end of the course, the student should be able to:
i) Understand the importance of studying of Hospital support system.
ii) Understand about the Hospital clinical services.

Course outcomes:
At the end of this course, the students will be able to
1. Demonstrate and understands origin of Hospitals and its step by step development and
types.
2. Demonstrate an understanding of clinical services in hospitals by terms of planning.
3. Ability to apply the skills of planning is location, design and layout of clinical
services from staff / customer point of view.
4. Explore the skills to optimally utilize the available resources (staff, space, equipment,
facilities, supplies, etc.).
5. Ability to develops a different departmentation of Hospitals based on the service.
6. Explore the skills and understands administrative aspects of multiple clinical services
in the Hospital.
7. Explore and identify the skills of developing Policy and Procedures for Clinical
Services.
8. Analyzing the framework of importance of accreditation standards in the hospitals
and ensure the safety and security of the patients, visitors and the hospital staff.

Medical Record: Introduction, Benefit to Patient, Benefit to Hospital, Benefit to Doctor,

Function of medical Record Department, Filing System, Forms Computerized Medical Record
UNIT 1
Overview, Way the medical Record are Organized, Minimum Basic Data Set, Conversion
from Paper Record to Computer Record.

Material Management: Overview, Primary Objectives, Secondary Objectives, Material

UNIT 2 Cycle, Integrated Material Management, Material Management Process (Demand Forecasting
and planning, Purchasing, Receipt, Inspection and Stores, Inventory Control, Issue and
Distribution, Minimum Loss and Pilferage

Laboratory Services: Overview, Planning Strategy, Design, Practical work Area, Safety
UNIT 3 Equipment, Standards and Quality Assurance, Requesting Laboratory Tests, Laboratory
Management, Process Control and Method Evaluation.

UNIT 4 Quality Assurance Through Record Review and Medical Audit: A review of the process,
content and outcome, medical audit, Components of Audit, professional review or clinical
audit, Professional Reviews, Establishing Criteria for Diagnosis Investigations and Treatment,

Department of Management Course Curriculum

Master of Business Administrations

Some standards and criteria, Quality Assurance Committee (QAC).

Out Patient Services: Introduction, Definition, terms in the context of outpatient services,
Outpatient Visit, Unit of Service, Planning of Outpatient Service, Holding Capacity and
UNIT 5
Lifting Capacity, Sitting, Accommodation, Flow Pattern, Waiting Area, Registration Counters,
Consulting and Examination Rooms, Ancillary Services, Policies and Procedures

Nursing Unit: Introduction, Nightingale Ward, ward accommodation, Modular Grid,

Simplicity combined efficiency Effectiveness
UNIT 6 Nursing Services: Introduction, Function of Nursing Services, Role of Nursing Services,
Nursing Staff Requirement, Nursing Methods, Standard of care Required, Steps in Required in
Nursing Time, Utilization of Non-Nursing Duties, Nursing Organization, Policies and
Procedures.

Intensive Care Unit: Introduction, Function of ICU, Steps in Development of ICU (Location,
UNIT 7 Design, Physical Facilities) Staffing, Equipment, Specialized ICU, Administration, Human
resource, Admission Criteria. Policies and Procedure.

Operation Theater: Introduction, Definition, Objectives of Planning, Location, Operation

UNIT 8 Rooms, Accommodation, Schedule of Facilities, in OT, Zoning, Functional Interrelationship
of Rooms, Electric Supply, Lighting, Flooring and Ceiling, Policies and Procedures.

RECOMMENDED BOOKS:
1. Arnold D. Kalcizony& Stephen M. Shortell, Health Care Management. 2007.
2. C.M. Francis and et al., Hospital Administration (Jaypee Brothers Medical Publishers
Pvt. Ltd., New Delhi) 2004
3. NHS, Guide to Good Practices in Hospital Administration (Department of Health and
Social Security : National Health Services, London), 2005.
4. Carolyn SemplePiggot& Carolyn S.Piggot, Business Planning for Health Care
Management. 2004
5. David E.Cope, Organization Development and Action Research in Hospitals 2004
6. Perspectives in health care - Nancy North - Macmillan Press, U.K, 2000
7. Hospital Supportive Services, Excel Books, SangeethaNatarajan, 2010
8. https://www.edx.org/course/improving-global-health-focusing-on-quality-and-safety
9. http://www.nabh.co/Images/PDF/SOPs/
POLICIES_AND_PROCEDURES_ON_CARE_OF_PATIENTS.pdf
10. https://www.slideshare.net/rabeendrabasnet/clinical-supportive-service-department
11. https://www.edx.org/course/ph556x-practical-improvement-science-in-health-care-a-
roadmap-for-getting-results

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

National Health Programme &

MGE 412 4-0-0 4
Policy

NATIONAL HEALTH PROGRAMME & POLICY

COURSE OBJECTIVE: The objective of this course is to provide student with a sound knowledge on the
concepts, dimensions and approaches of human anatomy physiology and medical terminology.
Learning Outcomes: At the end of the course, the student should be able to:
iii) Understand the importance of studying of various National Health Programme and policy.
iv) Understand about different national health programmes.

Course outcomes:
At the end of this course, the students will be able to learn various health programme and policies.

Health: Definition of Health, Positive Health, Determinants of Health, Spectrum of Health,

Concept of Well-Being, Measurement of Health Indicators, Medical Care vs Health Care,
Health Team Concept.
UNIT 1
Introduction to organization of health services in India - Central, States, Defence, Railways
and other PSUs- Voluntary agencies- Comprehensive health projects with Rural
Development- International organizations related to health services

UNIT 2 National Health Policy: Overview, Determinations of Access to Health Services, Strategies,
Medical Ethics and Legislation, Health Statistics, Health Research, Important areas of health
Policy.

National Population Policy: Overview, Objective, Goals, strategic themes to achieve socio
demographic goals, NPP Legislation, NPP Structures.
UNIT 3
Immunization, Intensified Pulse Polio Immunization Campaign, Polio Eradication in India,
Current Scenario.

National Reproductive and Child Health Programme: Overview, Achievements, Services,

Special Schemes, Objectives, Immunization, Support Activities (Cold Chain and Other
Supplies), Progress reporting and Monitoring.
National Tuberculosis Control Programme: Overview, Revised Programme (Objectives,
Strategy, Organization, Function of the District Tuberculosis Officer, Function of Medical
UNIT 4 Officer, Infrastructural and operational changes, Technical Guidelines Under the Revised
Programme.
National Leprosy Eradication Programme: Overview, Leprosy Situation in India,
Technical Guidelines Required for Programme Implementation, Treatment Regimen.
National Anti-Malaria Programme: Overview, Magnitude and Distribution, Plans of
Operation, Action Programme for High Risk Area, Treatment.

UNIT 5 National AIDS Control Programme: Overview, Mode of Transmission, Objectives,

Organization Central and State Level, (Prevention, Care and support, Surveillance),

Department of Management Course Curriculum

Master of Business Administrations

Programme Financing, Monitoring and Evaluation.

National STD Control Programme:Overview, Objectives, Activities, STD Treatment,
Prevention.
National Nutrition Programme: Magnitude of malnutrition in India, (Protein Energy
Malnutrition, Iron Deficiency, Iodine Deficiency Disorder, Vitamin A deficiency, Nutrition
Programmes in India.
National Iodine Deficiency Disorders Control Programme: Overview, Organization,
Achievements, Organization, education and Communication, Future Plan.
National Programme for Control of Blindness: Overview, Distribution, Programme
Objectives, Cataract Operations, Financial Assistances to nongovtorg,Revised Strategy.
National Cancer Control Programme: Overview, Nature of Problem, Plan of Action
National Mental Health Programme: Overview, Magnitude of mental Health Problems,
Strategy, Organization, Implementation,
Organizational Charts: Ministry of Health, Directorate General Health(state & District
Level)

RECOMMENDED BOOKS:
1. K. Park, Textbook of Preventive and Social Medicine (M/S BanarsidasBhanot Publishers, Jabalpur),
2009
2. B.K. Mahajan and M.C. Gupta, Text Book of Prevention and Social Medicine (Jaypee Medical
Publishers P. Ltd., New Delhi), 2013.
3. Sakharkar, Principles of Hospital Administration and Planning
4. S Gupta, S Kant, Hospital and Health Care Administration and Referral Treatise
5. Joshi, Hospital Administration
6. The Handbook Of Environmental Health / Frank R. Spellman, Melissa L. Stoudt. Spellman, Frank
R.
7. https://www.edx.org/course/healthy-ageing-6-steps-let-environment-delftx-eit001x-0
8. https://www.slideshare.net/greekhero/health-safety-environmental-presentation-presentation

M.B.A. 4thSemester

MGE 413 YouTube and Web Marketing 4-0-0 4

Youtube and WebMarketing

COURSE OBJECTIVE: To understand and evaluate firm’s management philosophy and their impact on
organization and operation of the business.

Department of Management Course Curriculum

Master of Business Administrations

Course Learning Objectives:

The objective of this course is
1. .
2. .
3.
Course Outcomes:
At the end of this course, the students will be able to
1. .
2. .

Internet, Difference between Internet & web, Understanding websites, Understanding

UNIT 1 domain names & domain extensions, What is web server & web hosting, Different types
of web servers

UNIT 2 Different types of websites: Based on functionality, Based on purpose

Planning &Conceptualizing a Website: Booking a domain name & web hosting,

UNIT 3
Adding domain name to web Server, Adding webpages & content.

Building website : Identifying objective of website, Deciding on number of pages

UNIT 4 required, Planning for engagement options, Creating blueprint of every webpage, Best &
Worst Examples

RECOMMENDED BOOKS
1. Fundamentals of digital marketing by Puneet Bhatia ,Pearson
2. The art of digital marketing by Ian dadson,Wiley
3. Understanding digital marketing by Damian Ryan
4. Google Adwords By Dale Blake
.
REFERENCE BOOKS:
1. .
2. .
3. .

M.B.A. 4thSemester

Google Ad words And Video

MGE 414 4-0-0 4
Marketing

Google Ad-wordsAnd Video Marketing

COURSE OBJECTIVE: To understand and evaluate firm’s management philosophy and their impact on
organization and operation of the business.
Department of Management Course Curriculum
Master of Business Administrations

Google Adwords: Understanding inorganic search results, Introduction to Google

Adwords& PPC advertising, Overview of Microsoft Adcenter (Bing &Yahoo), Setting up
UNIT 1 Google Adwords account. Understanding Adwords account structure: Campaigns,
Adgroups, Ads, Keywords, etc Types of Advertising campaigns- Search, Display,
Shopping & video, Difference between search & display campaign

Google Analytics, How Google analytics works, Understanding Google analytics

account structure, Understanding Google analytics insights, understanding cookie
UNIT 2
tracking, Types of cookie tracking used by Google analytics, Starting with Google
analytics, How to set up analytics account.

SEO: Introduction to SERP, search engines, How search engines work, Major functions
UNIT 3
of a search engine, keywords, Different types of keywords,

Video Marketing: Understanding Video Campaign, Importance of video marketing,

Benefits of video marketing, Using YouTube for business, Developing YouTube video
UNIT 4
marketing Strategy, Bringing visitors from YouTube videos to your website, Creating
Video AD groups, Targeting Options, Understanding Bid Strategy.

RECOMMENDED BOOKS
1. Fundamentals of digital marketing by Puneet Bhatia ,Pearson
2. The art of digital marketing by Ian dadson,Wiley
3. Understanding digital marketing by Damian Ryan
4. Google Adwords By Dale Blake
REFERENCE BOOKS:
1. .
2. .
3. .

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Organization Change and

MGE 415 4-0-0 4
Development

ORGANIZATION CHANGE AND DEVELOPMENT

COURSE OBJECTIVE: The primary objectives of this course are to provide an opportunity to become
familiar with the basic theories of “change management,” develop an awareness and fundamental knowledge
of the need for change, why organizations change or fail to change, and how to plan for, manage and
measure change and to further develop and expand your critical thinking and analytical skills.
Course Outcomes:
At the end of this course, the students will be able to
1. Define various terms relating to organizational development & change.
2. Apply theories and current research concerning individuals, groups, and organizations to the process
of change.
3. Discuss the process of change as applied to organizational culture and human behavior.
4. Identify organizational situations that would benefit from OD interventions.
5. Explain and act upon the differences between insider and outsider approaches to consulting and OD
interventions.
6. Analyze/diagnose ongoing activities within an organization and design and plan the implementation
of selected OD interventions.

Organizational Development- Introduction, Process, Basic elements of OD, OD Values &

UNIT 1
Goals

Process of Managing Change- Kurt Levin’s change model, action research ,expanded
process model , system of change, managing resistance to change, sources of organizational
resistance to change, manifestations of resistance to change , managing resistance to change,
UNIT 2
reducing resistance to change, conditions for change, strategies and guidelines for
implementing change, principles for change agents , leadership roles and change , focus area
of change ,structural, technological & people approaches to change.

OD Interventions- characteristics, classification, typology of OD interventions, OD change

UNIT 3 treatment, OD interventions and target group, burklitwin organization model of planned
change, change in work setting.

Process OD Interventions – behavior modification , encounter groups , role playing ,

administering instruments , self study and reflection , awareness reflection , psycho –
UNIT 4 dynamic methods , changing motivation , training , feedback , coaching and mentoring , role
analysis , managing role stress , role negotiation , system for management ,job expectation
technique, life and career planning.

Structural OD Interventions- job design , job re design , teams , self managing teams ,
enhance emotional intelligence in teams, quality circles and TQM , QWL, MBO , Physical
UNIT 6
settings on the basis OD , parallel learning structures ,making six sigma initiative , boundry
less organization.

UNIT 7 OCD- Information Technology ,Competitive Advantage & Creativity- impact of IT on

organizational effectiveness , adverse impact of IT, SAP HR( only introductory
Department of Management Course Curriculum
Master of Business Administrations

concepts),innovation and creativity , steps in creativity process, innovations that make

difference in organizations.

Designing For International Expansions & OD in International settings- generation

models , development process , process design criteria for second generation models ,
management process from first generation to second generation models , need for newer
UNIT 8
modern design models, limitation of OD in international settings ,HRM role and OD,
Alternatives for organization restructuring ,learning organization , knowledge organization ,
Organizational designs and work cultures , rebuilding organization cultures.

RECOMMENDED BOOKS:
1. Management of Change &Organisation Development- S K Bhatia. Deep & Deep Publication
2. Organization Development A Process of Learning and Changing- W.WarnerBuke, Addison – Wesley
Publishing Company
REFERENCE BOOKS:
1. Consultant and Consulting Styles by DharaniSinha P
2. Organization Development – French and Ball

M.B.A. 4thSemester

MGE 416 Compensation Management 4-0-0 4

COMPENSATION MANAGEMENT
COURSE OBJECTIVE: The aim of this subject is to develop students’ understanding of the concepts of
compensation and rewards in the organization. In particular, the subject is designed to develop the
underpinning knowledge and skills required to understand the one of the complex management functions i.e.
compensating employees and its importance.
Course Outcomes:
At the end of this course, the students will be able to
 To learn basic compensation concepts and the context of compensation practice
 To illustrate different ways to strengthen the pay-for-performance link.
 To learn the concepts of Payment and employee benefits issues for contingent workers.
 To understand the Legally required employee benefits.
 To learn some of the implications for strategic compensation and possible employer approaches to
managing legally required benefits

UNIT 1 Conceptual and Theoretical Understanding of economic theory related to reward

management, competitive, productivity, quality, service, speed, learning, planning for
improved competitiveness, diagnosis and bench marking. Internal and External Marketing
Department of Management Course Curriculum
Master of Business Administrations

equity in compensation system. Employee compensation and the labour market

UNIT 2 Understanding tools used in designing, improving and implementing compensation

packages, compensation design for specific type of human resource like compensation of
chief executives, senior managers, R & D Staff

UNIT 3 Understanding different components of compensation packages like fringe benefits,

incentives and retirement plans, compensation practices of multinational corporations and
strategic compensation systems.

Statutory provisions governing different components of reward systems. The Minimum

Wages Act, 1948; The Payment of Wages Act, 1936; The Payment of Bonus Act,1965;
UNIT 4
The Equal Remuneration Act, 1976; The Maternity Benefit Act, 1961; The Workmens’
Compensation Act, 1923.

Working of different institutions related to reward systems. Wage boards. Pay

UNIT 5
Commissions. Wage Policy.

RECOMMENDED BOOKS:
1. Reward Management: A Hand Book of Salary Administration by Armstrong, Michael and Marlis
2. Wage and Salary Administration
REFERENCE BOOKS
Consultant and Consulting Styles by DharaniSinha

M.B.A. 4thSemester

MGE 417 Marketing of Services 4-0-0 4

MARKETING OF SERVICES
COURSE OBJECTIVES: To equip students to become more effective managers of service
organizations by familiarizing them with the characteristics of services.

Course Outcomes:
At the end of this course, the students will be able to:
1. Explain the unique challenges of services marketing, including the elements of product, price, place,
promotion, processes, physical evidence, and people.
2. Describe how customer relationship marketing (CRM), including retention strategies, creates an
environment that achieves excellence in customer service.
3. Design service quality measurements to build customer loyalty and evaluate the effectiveness and
efficiency of customer service offerings.

Department of Management Course Curriculum

Master of Business Administrations

4. Explain service blueprinting, the integration of new technologies, and other key issues facing today's
customer service providers and service managers.

UNIT 1 Introduction to services: Understanding Service, The Nature of Service Marketing,

Classification of service, Difference in goods and service in marketing, Myths about services,
Concept of service marketing triangle, Service marketing mix, GAP models of service quality.

Consumer Behaviour in services: Customer expectation of services, Two levels of

UNIT 2 expectation, Zone of tolerance, Factors influencing customer expectation of services Customer
perception of services- Factors that influence customer perception of service, Service
encounters, Customer satisfaction, Service quality, Strategies for influencing customer
perception.

UNIT 3 The marketing mix and services - The marketing mix dements, Traditional marketing mix -
Product, price place, promotion & communication services, extended marketing mix – people,
process physical evidence in services.

Challenges of service marketing - Developing & managing the customer service function,
UNIT 4 Marketing planning for service; Developing & maintain quality services, Relationship
marketing, Service marketing - specific Industries, Tourism, Travel, Transportation service
marketing, financial services; Education & Professional service, Telecom & Courier, Media
Service.

Service design and Positioning - New service development – types, stages. Service blue
UNIT 5 printing- Using & reading blue prints. Service positioning – positioning on the Five
dimensions of service quality, Positioning on service evidence

RECOMMENDED BOOKS:
1. Service Marketing- NimitChaudhary, macmillian Publication
2. Service Marketing- S M Jha, Himalaya Publication
3. Service marketing- Rama Mohan Rao, Pearson Education
4. Service Marketing- RajendraNargundkar, McGraw Hill
REFERENCE BOOKS:
1. Management Of New Technologies For Global Competitiveness – Christian N Madu – Jaico Publishing
House

Department of Management Course Curriculum

 Master of Business Administrations

M.B.A. 4thSemester

MGE 418 Advance Consumer Behaviour 4-0-0 4

ADVANCED CONSUMER BEHAVIOR

COURSE OBJECTIVE: This course is to introduce students to advanced consumer behavior and research,
and for students to develop the ability to integrate the various theories and research findings presented.
Course Outcomes:
At the end of this course, the students will be able to:
1. Explore and compare the core theories of consumer behaviour in both consumer and organisational
markets
2. Apply and demonstrate theories to real world marketing situations by profiling and identifying marketing
segments
3. Appraise models of Consumer Behaviour and determine their relevance to particular marketing situations
4. Apply and enhance abilities to input this knowledge in the marketing planning process, particularly in
market segmentation, positioning, and marketing mix development

Introduction to the study of Consumer Behaviour: Meaning & Definition of CB,

UNIT 1 Difference between consumer & Customer, Nature & Characteristics of Indian Consumers,
Consumer Movement and Consumer Rights, Marketing Ethics and Social Responsibility,
Social and Societal Marketing Concepts, Consumer Movement in India. Different factors
affecting Consumer behavior.

Role of Research in understanding consumer behaviour: Consumer Research: Consumer

Research Paradigms (Qualitative & Quantitative Research Methods, Combining Qualitative
UNIT 2 and Quantitative Research Findings) The consumer research process - Developing research
objectives, collecting secondary data, designing primary research, data analysis and
reporting research findings.
Model of Consumer Behaviour - Internal Influences: Motivation, Personality, Perception,
Learning, Attitude, Communications

UNIT 3 Individual Influences on Consumer Behavior: Basics of Motivation, Needs, Goals,

Positive & Negative Motivation, Rational Vs Emotional motives, Motivation Process,
Arousal of motives, Selection of goals, Motivation Theories.

Basics of Personality, Theories of Personality and Marketing Strategy (Freudian Theory,

UNIT 4 Neo-Freudian Theory, Trait Theory), Applications of Personality concepts in Marketing,
Personality and understanding consumer diversity (Consumer Innovativeness and related
personality traits, Cognitive personality factors, Consumer Materialism, Consumer
Ethnocentrisms).

UNIT-5 Basics of Perception & Marketing implications, Elements of Perception (Sensation,

Absolute Threshold, Differential Threshold, Subliminal Perception), Dynamics of
Perception (Perceptual Selection, Perceptual Interpretation, Perceptual Organization),
Consumer Imagery, Product positioning and repositioning, Positioning of services,
perceived price, perceived quality, price/quality relationship, retail store image,

Department of Management Course Curriculum

Master of Business Administrations

manufacturer’s image, Perceived Risk, Types of risk, How consumers’ handle risk

RECOMMENDED BOOKS:
2. Consumer Behaviour – A managerial perspective- Sheth, Mittal, Thomson Publication, 2/e, 2004
REFERENCE BOOKS:
1. Consumer Behaviour- Satish k Batra& S. H. H. Kazmi, Excell Books.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 419 Database Management System 4-0-0 4

DATABASE MANAGEMENT SYSTEM

COURSE OBJECTIVE An expression of database management system objectives serves and focuses
attention on the needs of the using environment and the system and administrative requirements for meeting
those needs.
Course Outcomes:
At the end of this course, the students will be able to:
1. Master the basic concepts and appreciate the applications of database systems.
2. Master the basics of SQL and construct queries using SQL.
3. Be familiar with a commercial relational database system by writing SQL using the system.
4. Be familiar with the relational database theory, and be able to write relational algebra expressions for
queries.
5. Mater sound design principles for logical design of databases, including the E‐R method and
normalization approach.

Overview of DBMS
Introduction to DBMS, Advantage of Database, Disadvantage of Database, Objective of
UNIT 1 Database, Data, Information and knowledge, Increasing Use of Data as a Corporate
Resources, Database, Administrative Roles, DBMS Architecture, Different kind of DBMS
Users, Importance of Data Dictionary, Contents of Data Dictionary, Types of Database
Languages, Data Models.

Traditional Database Model Over Relational Database Mode

Hierarchical Model, Network Model, Relational Model, Data Definition and Data
UNIT 2 Manipulation, Constructs in each of the three models, A Comparison of Three Models,
Relational Model, Definition of relation and properties of relation model, Concept of Keys
(Super key, Candidate Keys, Primary Key, Alternate Key, Foreign Key), Relational
Algebra, Different Types of Join (Simple or Eque join, Non-Eque Join, Self join, Outer
Join).

Structured Query Languages (SQL)

UNIT 3 Database Creation and Manipulation.
Create Simple Queries Using (Where, Like, Group By, Having, Order By), View table
Structure, Temporary Tables.

Entity Relationship Model: Overview of Database Design, Entity, Attributes, Relationships

UNIT 4 and Relationship sets, Features of ER Model.
Conceptual database design with ER model-Entity versus attribute, entity versus
relationship.

Relational Model: Introduction to Relational Model, Foreign key constraints, enforcing

Unit 5
integrity constraints, introduction to views, destroying/altering tables and views.
Department of Management Course Curriculum
Master of Business Administrations

RECOMMENDED BOOKS:
1. The complete reference-By Coach and loney
2. A Beginners guide- By Abbey and corney
3. Database System-Elmasri and Navathe

M.B.A. 4thSemester

MGE 420 Enterprise Resource Planning 4-0-0 4

ENTERPRISE RESOURCE PLANNING

COURSE OF OBJECTIVE: ERP Business Transformation Strategy is to modernize and integrate business
processes and systems aims to:
1. Improve Service Experience
2. Enhance Competitiveness
3. Modernize Business Processes and Systems
4. Automate Business Solutions
5. Increase Operating Efficiency
Course Outcomes:
At the end of this course, the students will be able to:
1. Demonstrate a good understanding of basic issues in Enterprise Systems,
2. Explain the scope of common Enterprise Systems (e.g., MM, SCM, CRM, HRM, procurement)
3. Explain the challenges associated with implementing enterprise systems and their impacts on
organisations.
4. Describe the selection, acquisition and implementation of enterprise systems
5. Communicate and assess an organisation's readiness for enterprise system implementation with a
professional approach in written form.

Enterprise wide information system, Custom built and packaged approaches, Needs and
UNIT 1 Evolution of ERP Systems, Common myths and evolving realities, ERP and Related
Technologies, Business Process Reengineering and Information Technology, Supply Chain
Management, Relevance to Data Warehousing, Data Mining and OLAP, ERP Drivers,
Decision support system

ERP Domain, ERP Benefits classification, Present global and Indian market scenario,
UNIT 2 milestones and pitfalls, Forecast, Market players and profiles, Evaluation criterion for ERP
product, ERP Life Cycle: Adoption Decision, Acquisition, Implementation, Use &
Maintenance, Evolution and Retirement phases, ERP Modules

UNIT 3 Framework for evaluating ERP acquisition, Analytical Hierarchy Processes (AHP),
Applications of AHP in Evaluating ERP, Selection of Weights, Role of consultants, vendors

Department of Management Course Curriculum

Master of Business Administrations

and users in ERP implementation; Implementation vendor’s evaluation criterion, ERP

Implementation approaches and methodology, ERP Implementation strategies, ERP
Customization, ERP-A manufacturing Perspective

Critical success and failure factors for implementation, Model for improving ERP
UNIT 4 effectiveness, ROI of ERP Implementation, Hidden costs, ERP success inhibitors and
accelerators, Management concern for ERP success, Strategic Grid: Useful guidelines for ERP
Implementations.

Technologies in ERP Systems and Extended ERP, Case Studies Development and Analysis of
ERP Implementations in focusing the various issues discussed in above units through Soft
UNIT 5
System approaches or Qualitative Analysis tools, Learning and Emerging Issues, ERP and E-
Commerce.

Recommended Books
1. A. Lexis Leon, “Enterprise Resource Planning”, TMH
2. Brady, Manu, Wegner, “Enterprise Resource Planning”, Pearson

M.B.A. 4thSemester

Indian Financial market and

MGE 421 4-0-0 4
Institutions.

INDIAN FINANCIAL MARKET AND INSTITUTIONS

COURSE OBJECTIVE: A financial system is a system that allows the exchange of funds between lenders,
investors, and borrowers. They consist of complex, closely related services, markets, and institutions
intended to provide an efficient and regular linkage between investors and depositors.
Course Outcomes:
At the end of this course, the students will be able to:
Identify and appraise investment opportunities in the Indian Financial environment
Identify risk relating to exchange rate fluctuations and develop strategies to deal with them
Identify and evaluate investment and acquisition opportunities
Develop strategies to deal with other types of financial risks operations
Express well considered opinion on issues relating to Indian financial management.

UNIT 1 Concept of financial services, financial services and GDP, reforms in financial sector, recent
issues and challenges in financial services in India.

UNIT 2 Indian financial system: an overview of Indian financial institutions, types of financial
services – fund and fee based. Risk in financial services and changing perception of
intermediaries regarding financial services.
Banking and Insurance Services-Management and marketing of insurance (life and non-life)
and banking services and products – concept, competition, types, branding, comparison and
Department of Management Course Curriculum
Master of Business Administrations

assessment of different products and services.

UNIT 3 Regulatory framework for insurance and banking sector services in India. Assessment of
strategies. Analysis of enterprise – concept of valuation EVA, MVA, enterprise value.
Analysis of corporate financial models

Mutual funds, credit rating, housing finance, micro credit, custodian services, bills
discounting,
UNIT 4 Venture capital: issues and challenges.
Secondary Market System and Regulations in India. Stock exchanges in India: History and
Development and importance. Listing of scripts. On-line trading. Depositories: Growth,
development, regulation, mechanism. OTC Exchange. Stock exchange mechanism: trading,
settlement, risk management, investor grievances

UNIT -5 Financial Instruments: REPO, TBs, Equities, Bonds, Derivatives etc. Characteristics of
Financial Instruments: Liquidity, Maturity, Safety & Yield.
SEBI guidelines-Takeovers and Mergers-main highlights.

RECOMMENDED BOOKS:
1. L M Bhole- Financial Institutions & Market- TMH
2. M. Y. Khan & P. K. Jain – Financial Management, (TMH), 4/e, 2004
3. I. M. Pandey – Financial Management (Vikas), 9/e, 2005
4. Kohn- Financial Institutions & Market-TMH
REFERENCE BOOKS:
Brigham &Ehrhardt, Financial Management – Theory & Practice, Thomson

M.B.A. 4thSemester

International Finance and Forex

MGE 422 4-0-0 4
Management

INTERNATIONAL FINANCIAL AND FOREX MANAGEMENT

Course Objective: This course intends to provide an overview of the international finance including forex
market, risks and various avenues.
Learning Objectives
1. On completion of this course, the students will be able to recognize the various instruments traded in
Forex market, evaluate and manage foreign exchange risk exposure and analyze international
investment avenues.
2. To understand the flows of international funds
3. To understand how to calculate the international currency
4. To understand multinational financial System and their currencies transactions.
Department of Management Course Curriculum
Master of Business Administrations

Course Outcomes:
At the end of this course, the students will be able to:
1. Identify and appraise investment opportunities in the international environment
2. Identify risk relating to exchange rate fluctuations and develop strategies to deal with them.
3. Identify and evaluate foreign direct investment and international acquisition opportunities.
4. Develop strategies to deal with other types of country risks associated with foreign operations.
5. Express well considered opinion on issues relating to international financial management.

International financial Management- International Finance Management: Importance –

Finance Functions – Emerging Challenges – Recent changes in global financial markets.
UNIT 1 International financial environment: Introduction: Multinational Enterprise and
Multinational Financial Management , The Determination of Exchange Rates and Central
Bank Intervention, The International Monetary System and European Monetary System,
Parity Conditions in International Finance and Currency Forecasting

International flow of funds:- Balance of payments (determination of current account,

UNIT 2 capital account & ORA)-International Trade flows-International Capital Flows-Agencies
that facilitate International flows – Equilibrium, disequilibrium & adjustment of Balance of
payment & Trade deficits. The Balance of Payments and International Economic Linkages

International Financial Markets:- Foreign exchange markets-foreign exchange trading-

UNIT 3 Cash & Spot exchange markets-foreign exchange rates & quotation- forward markets-
Exchange rate Behavior-Cross Rates-Foreign exchange market participants-arbitrage profit
in foreign exchange markets, Swift Mechanism.

Forecasting foreign Exchange rate: - Measuring exchange rate movements-Exchange rate

UNIT 4 equilibrium – Factors effecting foreign exchange rate- forecasting exchange rates
international parity relationship: interest rate parity, purchasing power parity & fisher
effects.

Foreign Exchange exposure: - Management of Transaction exposure- Management of

Translation exposure- Management of Economic exposure- Management of political
UNIT 5 Exposure- Management of Interest rate exposure.
Foreign exchange risk Management: Hedging against foreign exchange exposure – Forward
market- Futures Market- options Market- Currency Swaps-Interest rate Swap- Cross
currency Swaps, Risk in Foreign Exchange Business.

UNIT 6 Foreign Investments Analysis and Multinational: Working Capital Management Capital
Budgeting for the Multinational Corporation, Country Risk Analysis, Financing Foreign
Trade, Current Asset Management and Short-Term Financing, Managing the Multinational
Financial System

RECOMMENDED BOOKS:
1. Eun&Resnick – International Finance Management - (Tata McGraw Hill)
2. Jeff Madura International Finance Management - (Thomson), 7/e, 2004
3. Foreign Exchange Management - H.P. Bhardwaj
Department of Management Course Curriculum
Master of Business Administrations

4. International Financial Management - P. G. Apte

5. International Financial Management - V. K. Bhalla
6. Multinational Finance - K. C. Bulter
7. International Financial Management - A. K. Seth
Reference:
1. International Financial Management by P.G.Apte, TMH Publication, 4th Ed.
2. International Finance Management, ‘Eun&Resnick TMH Publication, 4th Ed. International Finance
Management, 2Jeff Madura, Thomson Publication, 7th Ed.
3. Multinational Business Finance by David K Eiteman ,Arthur IStonehill, Michael H Moffett ,AlokPandey
,Pearson Publication, 10th Ed.
4. Multinational Financial Management, by Alan Schapiro, Wiley India, 8th Ed.

M.B.A. 4thSemester

MGE 423 Pharmaceutical Jurisprudence 4-0-0 4

PHARMA JURISPRUDENCE
COURSE OBJECTIVE: This course is dedicated to understand the various concepts of the pharma
Jurisprudence legislation in India, know the various parameters in the Drug and Cosmetic Act and rules
Course Outcomes:
At the end of this course, the students will be able to:
have knowledge of the history of Pharmaceutical Legislation in India.
have knowledge of the Code of Pharmaceutical Ethics.
have knowledge of the Drugs and Cosmetics Act. Pharmacy Act. Narcotic and Psychotropic have
knowledge of the Substances Act. Drugs and Magic Remedies Act.
have knowledge of the DPCO. Patent and Designs Act. Other allied Acts and regulatory agencies
worldwide.

Origin and nature of pharmaceutical legislation in India, its scope and objectives.
Evolution of the "Concept of pharmacy" as an integral part of the Health care
UNIT 1
system. Drug and Pharmaceutical industry, Pharmaceutical Legislation, Salient
feature of Drugs and Cosmetic acts, Schedule to the rules.

Pharmacy Act, 1948 - The General study of the pharmacy Act with special
reference to Education Regulations, Working of state and central councils,
UNIT 2
constitution of these councils and functions, Registration procedures under the
Act.

Forms for manufactures of drugs (i) Homeopathic Drugs (ii) Loan Manufacture
UNIT 3
of Cosmetics (iii) Ayurvedic and Unani Drugs

UNIT 4 The Drugs and Cosmetics Act, 1940-General study of the Drugs and cosmetics
Act and the Rules there under. Definitions and salient features related to retail
and whole sale distribution of drugs. The powers of Inspectors, the sampling
procedures and the procedure and formalities in obtaining licences under the rule.
Department of Management Course Curriculum
Master of Business Administrations

Facilities to be provided for running a pharmacy effectively. General study of the

schedules with special reference to schedules C, C1, F, G, J, H, P and X and
salient features of labelling and storage conditions of drugs.

Drugs and magic remedies act, Restricted and Repackaging, Import of Drugs
laws. Other ethical aspects of promotion and advertisements, State shops and
establishment act, insecticides act, Patent Act.
Narootic Drugs and psychotropic substances Act, 1985 - A brief study of the act
with special reference to its objectives, offences and punishment.
UNIT 5
Latest Drugs (price control) order in force.
Poisons Act 1919 (as amended to date)
Medicinal and Toilet preparations (excise Duties) Act,1955
Medical Termination of Pregnancy Act,1971

RECOMMENDED BOOKS:
1. Pharmaceutical Jurisprudence& Ethics by Dr. S. P. Agarwal, Dr. Rajesh KhannaBrila Publication
Pvt. Ltd.
2. Pharmaceutical Jurisprudence N. K. jainVallabhPrakeshan..
3. Pharmaceutical Management Dr. AlkaAhuja& Dr. Javed Ali Birla Publication Pvt. Ltd.

M.B.A. 4thSemester

Drug Store and Business

MGE 424 4-0-0 4
Management

DRUG STORE AND BUSINESS MANAGEMENT

COURSE OBJECTIVE: The main objectives of drug store business management are to preserve, stock,
procure, supply drugs of all types and to maintain records.
Course Outcomes:
At the end of this course, the students will be able to:

1. Discuss Principles of key concepts related to operational management.

2. Explain the basic concepts within Human Resource Management that would support opportunities to
become a positive role model.
3. Set up their own business in the pharmaceuticals sector and Create the concepts learned into personal
practice focusing on professionalism.
4. Identify and integrate effective management methods that focus on quality assurance

Department of Management Course Curriculum

Master of Business Administrations

UNIT 1 Introduction-Trade, Industry and commerce, Functions and subdivision of

commerce, Introduction to Elements for Economics and Management. Forms of
Business Organizations.

Channels of Distribution.
UNIT 2 Drug House Management-selection of site, space Lay-out and legal requirments.
Importance and objectives of purchasing, selection of suppliers, price determination
and legal requirements thereto, handling of drug stores and other hospital supplies.

Inventory Control-objects and importance, modern techniques like ABC,VED

UNIT 3 analysis, the lead time, inventory carrying cost, safety stock, minimum and
maximum stock levels, economic order quantity, scrap and surplus disposal.

Sales promotion, Market Research, Salemanship, qualities of a saleman, Advertising

and Window Display.
UNIT 4 Introduction to the accounting concepts and conventions. Double entry Book
Keeping, Different kinds of accounts. Cash Book.
General Ledger and Trial Balance. Profit and Loss Account and Balance Sheet.

UNIT 5 Recruitment, training, evaluation and compensation of the pharmacist.

RECOMMENDED BOOKS:
1. Pharmaceutical Management Dr. AlkaAhuja& Dr. Javed Ali Birla Publication Pvt. Ltd.
2. Nasbitt&Aburdene: Mega Trends 2000 ( Avon Books )
3. Ohimae, Kennechi: The BOrdelress World ( RUps& Co)
4. Drucker F Peter: The New Realities ( Mandarin)

M.B.A. 4thSemester

MGE 425 Productivity Management 4-0-0 4

PRODUCTIVITY MANAGEMENT
COURSE OBJECTIVE: Productivity is a tool of measurement that determines the efficiency of the
organization in terms of the ratio of output produced with respect to inputs used. Various factors like
technology, plant layouts, equipment, and machinery affect productivity.
Course Outcomes:
At the end of this course, the students will be able to:
1. understand the interaction between organizational goals and objectives and how organizations should
be structured to efficiently achieve these goals in the prevailing industrial environment;
2. understand the importance of product and service development and their effects on the management,
operations, and personnel of engineering organizations.

Department of Management Course Curriculum

Master of Business Administrations

3. understand basics of managing a technological organization, and the importance of business strategy
and operation strategy, and as well the link between business strategy and operation management

UNIT – 1 Productivity – Definition, concepts, Importance of Productivity circles

Measures of Productivity – Qualitative and quantitative measures – three basic type of

productivity – partial – total factor – total productivity – productivity indices – method of
UNIT – 2 recording data – manpower planning - productivity measures at national and international
levels – measures of productivity in different organizations like manufacturing and services
and R & D etc.

Managing productivity – misconceptions about productivity management – cultural factors –

UNIT – 3
human factors – automation and productivity – economics of productivity

Factors affecting productivity – physical environment – technology – materials – machine –

layout – lighting – temperature – ventilation – employment – job performance – motivation
UNIT – 4
– employee ability – aptitude – personality – experience – training – interest – education –
intelligence – variables affecting productivity – internal and external to the company

Productivity improvement – barriers to productivity improvement – productivity

improvement techniques – employee based – material based – task based – product based –
UNIT – 5
technology based – incentive to increase productivity – effective team working –
performance review and appraise techniques.

Pit falls in productivity improvement – required organizational change for productivity

UNIT – 6 improvement – top management role – crisis management – concepts – crisis management
and productivity

Time management – key to productivity improvement – time management at personal and

UNIT – 7 organizational levels – scheduling works – time saving techniques – tips - using technology
for saving time.

Recommended Text Books:

1. Bhinde B. T. – “Basic Productivity Techniques in Manufacturing Management” – B. T. Bhinde
Publishers
2. Christian H. Godfroy& John Clark – “The Complete Time Management System” – Judy (iatkus Ltd.
Publishers, UK)
3. IwaoKabayashi – “Keys to work place improvement” – Productivity Press India Ltd.
4. Lawrence AFT – “ Productivity Measurement and improvement” – Prentice Hall
5. Robert Schaffer – “Managing Productivity” – Jaico Publishing House
6. Sawhney S C – “ Productivity Management” – TMH, Delhi

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 426 Maintenance Management 4-0-0 4

MAINTENANCE MANAGEMENT
COURSE OBJECTIVE: Maintenance management is the process of overseeing maintenance resources so
that the organization does not experience downtime from broken equipment or waste money on
inefficient maintenance procedures.
Course Outcomes:
At the end of this course, the students will be able to:
1. develop a performance management system for maintenance;
2. apply maintenance approaches to achieve continuous improvement;
3. apply problem-solving models to maintenance; and
4. develop a maintenance plan for a technical system

Importance of maintenance – objectives of maintenance – structures of plant –

UNIT – 1
reasons for and nature of maintenance – production – maintenance systems

Types of maintenance – maintenance systems – planned and unplanned maintenance

– breakdown maintenance – corrective maintenance – opportunity maintenance –
UNIT – 2
preventive maintenance – predictive maintenance – condition based on maintenance
systems – design out maintenance - selection of maintenance systems

Maintenance planning and scheduling – Establishing a maintenance plan – items to

be maintained – classification of items – maintenance procedure – guidelines for
UNIT – 3
matching procedure to items – Universal maintenance procedure – establishing a
new maintenance schedule

Maintenance organization – resource characteristics – resource structure –

UNIT – 4
maintenance control – administrative structure – training of maintenance

Systems operations and documentation – documenting maintenance operations –

UNIT – 5 record keeping - data collection and analysis – failure statistics – planning and
scheduling plant shutdowns

Depreciation and machine life, replacement policies, spares and types of spares,
UNIT – 6 spares planning, maintenance control, network techniques in maintenance activities,
evaluation of maintenance performance

Total Productivity maintenance – development and scope – basic systems of TPM –

UNIT – 7 procedures and steps – productivity circles – TPM as a part of TQM – benefits of
TPM

Recommended Text Books:

1. Maintenance Planning and Control – Antony Kelly – East West Press Pvt. Ltd
Reference Text Books:
1) Production and Operations Management – C. S. V. Murthy, Himalaya Publishing House

Department of Management Course Curriculum

Master of Business Administrations

2) Production and Operations Management – R. Panneerselvam, EEE Publishing House

3) Production and Operations Management – G. N. Nair – Tata McGraw Hill
4) Operation Management (8th Edition) – William J. Stevenson, Tata McGraw Hill
5) Operations Management, Focusing on Quality and Competitiveness; Second Edition, Roberta S.
Russell & Bernard W. Taylor III, Prentice Hall
6) Production Operations Management – Martin K Starr, Bizantra Publications

M.B.A. 4thSemester

MGE 427 International Financial Markets 4-0-0 4

INTERNATIONAL FINANCIAL MARKETS

COURSE OBJECTIVE: This subject introduces students to the how financial institutions and markets in
various financial instruments make up the global financial system, and the size of this system. It also
discusses how the global financial system helps to boost economic growth and facilitates global trade.
Course Outcomes:
At the end of this course, the students will be able to:
1. Identify and explain the main functions of the principal financial markets and institutions in a typical
modern financial system.
2. Apply balance sheet principles to describe and analyse the business of banking, the financial
relationships which exist between different financial institutions, and those between the financial
system and the rest of the economy.
3. Identify the objectives of monetary policy, and to describe both orthodox and unconventional
approaches used around the world to monetary policy implementation.
4. Describe how the foreign exchange market works, identify the main determinants of movements in
floating exchange rates, and to relate exchange rate policy to monetary policy.
5. Identify and describe futures and options contracts, and to explain the main determinants of the value
of an options contract.

Introduction to International Financial System : International Monetary System: Features

and requirements; System of exchanging currencies – From Bretton Woods system to free
UNIT – 1
float and convertibility; P egging of currencies – target zone arrangement; European
monetary system; International liquidity.

Foreign Exchange Markets and its Activities: Exchange rate quotations and practices;
UNIT – 2
Foreign exchange market activities; Arbitraging, hedging and speculation.

Exchange Rate Determination: Exchange rate determination in spot and forward market –
Interest rate parity (IRP), purchasing power parity, Fisher open equation Monetary and
UNIT – 3
portfolio balance approaches; Short run demand and supply theory, BOP theory, and growth
theory; Forecasting exchange rate.

UNIT – 4 International Financial Markets and Instruments: Changing scenario; International capital
and money market instruments; International development banking; Euro – currency
markets; International securities markets and instruments -Bond and notes market; equity
Department of Management Course Curriculum
Master of Business Administrations

market, GDR, ADR, EDR and IDR; Integration of financial markets and approach; Role of
financial intermediaries; Financial swaps.

International Debt Problem: Problem of debt servicing and developing countries (with
UNIT – 5
special reference to India).

Recommended Text Books:

1. Apte, P. G., Multinational Financial Management, Tata -McGraw Hill, New Delhi, 1998. Baker, J.C.,
International Finance: Management, Markets and Institutions, Prentice Hall, Englewood Cliffs, 1998.
2. Eitemean, David K., Arthur Stone -hill and Michael H. Moffett, Multinational Business Finance,
Addison-Wesley Publishing Company, Readings Mass. 1998.
3. Levi, Maurice, International Finance, McGraw Hill Inc., New York, 1996.
4. Seth, A.K., International Financial Management, Galgotia Publishing Company, New Delhi, 2000.
5. Shapiro, Allen C., Multinational Financial Management, Prentice Hall India Pvt Ltd., New Delhi, 95.
6. Sharan, V., International Financial Management, Prentice Hall of India Private Ltd. New Delhi 2000.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Legal Dimensions of
MGE 428 4-0-0 4
International Business

LEGAL DIMENSIONS OF INTERNATIONAL BUSINESS

COURSE OBJECTIVE: This course introduces students to the legal aspects of doing business abroad.
Topics include: the different legal systems; tax and regulation of trade; the enforceability of contracts; and
judgements and dispute management across borders. The course also introduces students to the issues of
intellectual property protection and anti-dumping regulations.
Course Outcomes:
At the end of this course, the students will be able to:
1. Analyse some key principles of international law to gain an understanding of how it impacts on
international business across a variety of legal jurisdictions.
2. Analyse some public international law issues as they affect nations in their dealings with other nations
in terms of trade in goods and services and the use of tariffs and subsidies and applicable retaliatory
measures.
3. Apply international law to critical issues affecting international business such as in identifying the
choice of law applicable to international sales contracts; the formation and terms of international sales
contracts; intellectual property, transportation, financing and taxation issues.
4. Reflect on the different approaches by different legal systems and attain an appreciation of how these
different legal systems regulate international business transactions.

Legal Framework of International Business: Nature and complexities; International

conventions and trade law; Code and common laws and their implications to business;
UNIT – 1
International Business contract – Legal provisions; Payment terms; International sales
agreements; Rights and duties of agents and distributors.

Contract of Enforcement and Dispute Settlement; International Commercial Arbitration and

UNIT – 2
Enforcement of Foreign Awards:

Regulatory Frame work of WTO: Basic principles and charter of GATT/WTO;

GATT/WTO; provisions relating to preferential treatment to developing countries, regional
UNIT – 3 grouping, subsidies, technical standards, antidumping duties, and other NTBs, Customs
Valuation; Dispute settlement; Implications of WTO to important sector – GATS, TRIP and
TRIMs.

Regulations and Treaties Relating to Licensing, Franchising, Joint Ventures, Patents and
Trade Marks, Technology Transfer and Telecommunications; Restrictions on trade in
UNIT – 4
endangered species and other commodities as based on international conventions; Taxations
Treaties.

Regulatory Framework Relating to Electronic Commerce. India Laws and Regulations

Governing International Business Transactions – FERA/FEMA, Taxation of foreign income;
UNIT – 5
Foreign investment; Setting up offices and branches abroad. Competition Law: National and
International Dimensions. Consumer Law; National and International Dimensions

Department of Management Course Curriculum

Master of Business Administrations

Recommended Text Books:

1. Bansal. A.K., Law of Commercial Arbitration, Universal law House, Delhi.

2. Chuah; J., International Trade Law: Questions and Answer Series, Cavendish. London.
3. Chush, J. C. T., Law of International Trade. Sweet and Maxwell, London.
4. Indian Council of Arbitration Case Law on UNCITRAL Model Laws on International Commercial
Arbitration. New Delhi.
5. Jain, R., Foreign Exchange Management Law and Practice, Vidhi, New Delhi, 2000.
6. Pam borides, G.P., International Shipping Law: Legislation and Enforcement, Kluwer Law
International. London.
7. Petersmann, E. Ed., International Trade Law and GATT/WTO Dispute Settlement System. Kluwer
Law International London.
8. Its Environments, West Educational Publishing Co., Cincinnati, 1999.

M.B.A. 4thSemester

Air Line and Air Port

MGE 429 4-0-0 4
Operational Management

AIR LINE AND AIR PORT OPERATIONAL MANAGEMENT

OBJECTIVE:
The objective of this subject Participants will gain in-depth understanding of the complexities involved in
aviation economics, finance and regulatory issues in airline and operational activities additionally, the
courses will explore international air law and strategic alliances programs, alongside quality management
and control.
Course Outcomes:
At the end of this course, the students will be able to:
1. Provide an overview of the major issues and challenges facing airline and airport management.
2. Identify and describe the economic and technical regulations and standards pertaining to
organizations within the air transport industry.
3. Distinguish between the elements and processes of certification operational control.

History of Aviation- Development of Air transportation in India-Major players in

Airline Industry-SWOT analysis in Airline Industry-Market potential of Indian Airline
UNIT-1
Industry—Current challenges in Airline Industry-Completion in Airline Industry-IATA
& ICAO

UNIT-2 Airport planning-Operational area and Terminal planning, design, and operation-
Airport operations-Airport functions-Organization structure of Airline and Airports
sectors-Airport authorities-Global and Indian scenario of Airport management – DGCA

Department of Management Course Curriculum

Master of Business Administrations

–AAI.

International trends-Emerging Indian scenario-PPP- Public Private Participation in

Indian Airports-Environmental regulations-Private participation in International
UNIT-3
developments-Environment regulations-Regulatory issues-Meteorological services for
Aviation-Airport fees, rates, and charges

Airline Terminal Management-Flight Information Counter/Reservation and Ticketing-

Check In/Issue of Boarding pass-Customs and Immigration formalities-Co-ordination-
UNIT-4 Security Clearance-Baggage and -Handling of Unaccompanied minors and Disabled
Passengers-Handling of Stretcher Passengers and Human Remains-Handling of
CIP,VIP& VVIP-Co-ordination of Supporting Agencies /Departments.

References:
1 P.S.Senguttuvan –Fundamentals of Airport Transport Management – McGraw Hill 2003
2. P.S.Senguttuvan –Principles of Airport Economics-Excel Books-2007
3. Kent Gouiden- Global Logistics Management –Wiley Black Well
4. Lambert –Strategic Logistic Management – Academic Intl Publishers

M.B.A. 4thSemester

Aviation Safety Management And

MGE 430 4-0-0 4
Accident Investigation

AVIATION SAFETY MANAGEMENT AND ACCIDENT INVESTIGATIONS

OBJECTIVE: To help the students an understanding of flight safety and other key safety issues in the
aviation industry.
Course Outcomes:
At the end of this course, the students will be able to:
1. Describe the primary roles of aircraft operators with respect to aviation safety.
2. Illustrate and appraise the reasons for conducting an aviation safety investigation.
3. Identify and explain the core international and national laws, agreements and protocols that set the
standards and give guidance for the conduct of aviation safety investigations and reporting.
4. Identify the basic management and procedural steps for the conduct of an aviation safety
investigation.
5. Demonstrate a basic knowledge of aircraft performance, aircraft structures and the flight
environment relevant to aviation safety investigations

UNIT-1 Aviation safety - Meaning - Need - Economic of Aviation Safety - Safety Vs Mission -
Randomness of Damage and Injury - Zero Accident Rate - Accident causes - Multiple
Vs Single Cause - Aircraft Accident - Aircraft Mischap - Aircraft Incident - Building

Department of Management Course Curriculum

Master of Business Administrations

Aviation Safety Program - Prevention Methodology - Risk Management.

Theory of Risk - Changing the Behaviour of the risk takers - Attitudes - Discipline -
Punishment - Protection of Safety - Motivating Safe Behaviour - Human factors
UNIT-2
difficulties - Training invlovling human factors - Human Performance Concerns -
Human Performance Factors.

Internal Reporting Systems - Information Distribution systems - Aviation Safety

Committees - Aviation Safety Inspection Programs - Aviation safety program
UNIT-3 Evaluation - Flight Operation Safety Inspection - Safety Inspection report Format -
Aviation Safety Education and Training - Aviation Safety Awards Programs - Accident
Preparation and Investigation.

Aircraft Discrepancies - Delayed and Deferred Discrepancies - Training -

Configuration Control - Maintenance Engine Runs and Taxiing - Maintenance Test
UNIT-4 Flights - maintenance Analysis - Tool Control - Hazardous Waste Disposal - Bogus
parts - Technical Data - maintenance Inspections - Flight Line Practices - Maintenance
Safety Programs - Maintenance Safety Inspections.

Airport Certification Manual - Airport Emergency Plan - Airports/Heliports criteria -

Airfield Criteria - Airspace Criteria - Foreign Object Control - Bird Hazards - Snow
UNIT-5
and Ice Removal - Fuel Handling - Vehicle Control - Airport and Heliport Safety
Inspections.

TEXT BOOK

1. Aviation Safety Programs - A Management Handbook - Richard H. Wood

M.B.A. 4thSemester

Food And Beverage Service

MGE 431 4-0-0 4
Operation

FOOD AND BEVERAGE SERVICE OPERATION

Objectives:-To develop F&B skills at Operative levels and to understand about the areas, equipments,
service & Personnel needs in F& B Department
Course Learning Objectives:
The objective of this course is
1. To understand about Restaurant Planning & Operations
2. To Learn about Bar Planning.
3. To understand the importance of Event Management
4. To Learn about the International Cuisines

Department of Management Course Curriculum

Master of Business Administrations

5. To Learn about the Personnel Management in F&B Service

Unit Topic

The Food and Beverage Service Industry: Introduction to the Food & Beverage
Unit-1 industry, Types of catering establishments, Introduction to Food and Beverage
operations.

Food and Beverage Service Areas in a Hotel: Restaurant, Coffee Shop, Room service,
Unit-2
Bars, Banquets, Discotheque, Stillroom, Grill room, Snack bar, Night clubs

Food and Beverage Service Equipments: Usage of equipments, criterion for selection,
Unit-3 requirements, quantity and types, Furniture, Linen, China ware, silverware and glass
ware, Disposables, Special equipments and other equipments, Care and maintenance

Food and Beverage Service Methods: Table service: silver service/ English, family,
American, butler/ French, Russian Self-service: buffet and cafeteria, Specialised
Unit-4
service: Guerid on, tray, trolley, lounge, room, etc, Single point service: take away
vending, kiosks, food courts and bars, automats

Food and Beverage Service Personnel: Food and beverage service organization (job
description & job specifications of F & B service staff), Attitudes and attributes of a
Unit-5
Food and Beverage service personnel Basic etiquette for catering staff, Inter-
departmental relationship

Recommended books

1. Food & Beverage Management By: Bernard Davis & Sally Stone
2. Published by: Butterworth-Heinemann Ltd. UK
3. Food & Beverage Control By: Richard Kotas and Bernard Davis
4. Published by: International Text book Company Limited, Glassgow.
5. Principles of Food , Beverage, and labour Cost Control By: Paul R. Dittmer, Published by: John
Wiley & Sons
6. Food & Beverage Operation Cost Control & Systems Management, Charles Levinson, Prentice Hall

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Tourism Principles And

MGE 432 4-0-0 4
Practices

TOURISM PRINCIPLES AND PRACTICES

Course Learning Objectives:
The objective of this course is
1. To Understand the relation of Tourism & Hospitality
2. To understand the use of various types of Accommodation
3. To Understand different types of Travel
4. To learn the Applications of travel in terms of Hotel Aspects.
5. To understand principles of Travel & Hospitality

Course Outcomes:
At the end of this course, the student will be able to
1. Knowledge of Tourism
2. Develop and analyze the Tourist dealing skills
3. Determine the importance of travel and tourism in running a Hotel
4. List and analyze Tourism Components
5. Construct and analyze the tourism aspects to meets as per Govt. Standards

Course Contents

Hospitality Industry – A Profile Meaning & definition, historical evolution and

Unit-1 development, hospitality as an industry, complimentary role with other industries,
contribution to Indian and global economy.

Hospitality Products and Services: Hospitality accommodation, food and beverage

Unit-2
facilities, ancillary services, support services, Hospitality Organizations.

Hospitality Distribution Channels: Meaning and definition, functions and levels of

distribution channels, Major hospitality distribution channels – travel agents, tour
Unit-3
operators, consortia and reservation system, global distribution system (GDS),
Internet.

Current Scenario: Major players in the industry – India and worldwide, present
trends in industry, emerging markets, role of support services and infrastructure,
Unit-4
impact of international and national events, present scenario and future projections
of HR issues and technology in industry.

Unit-5 Introduction of hotel: Types of hotels, dept. in hotel,

Department of Management Course Curriculum

Master of Business Administrations

Recommended books

1. Hotels for Tourism Developments, Dr. J.M.S. Negi Metropolitan Book Co. (P) Ltd., New Delhi
2. Dynamics of Tourism, R.N. KaulSterling Publishing Pvt Ltd., New Delhi
3. International Tourism, A.K. Bhatia Sterling Publishing Pvt. Ltd., New Delhi
4. Hotel Front Office Management, JamesABardi Van NostrandReinholdn, New York
5. Marketing Management, Philip Kotler Prentice-Hall of India, New Delhi
6. Marketing Leadership in hospitality, Robet Lewis & Richard Chambers VNR

M.B.A. 4thSemester

MGE 433 Project Risk Management 4-0-0 4

Project RiskManagement:
Course Objectives: By this course students will able to handle the project risk which happen in the
industry.
Learning Objectives
 Determine and apply knowledge of complex project management theory to your professional
practice and/or further study
 Professionally communicate to a range of audiences, demonstrating in depth knowledge of the
discipline and of the needs of diverse project management stakeholders
 Apply logical, critical and creative thinking to analyse, synthesise and apply theoretical knowledge,
and technical skills, to formulate evidenced based solutions to industry problems or issues
 Collaborate effectively with others and demonstrate intellectual independence and autonomy to solve
problems and/or address industry issues and imperatives
Learning Outcomes:
 Describe the fundamental principles of risk management and how these relate to the field of project
management
 Analyse how risk management principles are enacted in diverse projects and project management
contexts
 Select and apply risk management principles and processes to undertake a risk analysis
 Justify the determination of project risk
Unit 1: Project Uncertainty and Risk: Introduction and overview if risk in project, types of risk in project
management, Concept of Project Evaluation, Purpose of Project Evaluation, Advantages of Project
Evaluation.
Project and People: Understanding risk attitude, influence of the risk attitude spectrum, risk attitude and
decision making, risk attitude and the risk process, managing risk attitude, customer driven risk
management.
Department of Management Course Curriculum
Master of Business Administrations

Plan Project Risk Management: The risk management process: initiate, identity, assess, plan responses,
implement responses, manage process, strategic management and risk.
Project Risk Analysis: Qualitative risk assessment techniques, probability assessment, impact assessment,
meta-language, influence diagram, risk breakdown structures, Probability-impact (P-1) matrices, risk
improvement potential, risk impact window and bubble diagrams, expected value, Quantitative risk
assessment techniques, Probability distribution functions and three-point estimates, Monte-carlo analysis.
Risk Tracking and Controlling: Project Controlling, Purpose of Controlling, Types of Control System
Designing, Types of Control Systems, Tools for Control Management Control System, Identifying Key
Performance Areas, Identifying Strategic Control Points.
Referneces:
1. Project Quality Management-Kenneth Rose,July 2005.
2. Project Risk Management-Bruce Barkely, Tata McGraw hill 2004.
3. Project Management Achieving Competitive Advantage-Jeffery.KPintoo.
4. Risk Management-Rita Mulcahy, RMC Publication
5. Essentials of Risk Management, by Michel Crouhy, Dan Galai, and Robert Mark- (McGraw-Hill,
2005, 416 pages)

M.B.A. 4thSemester

MGE 434 Agile Project Management 4-0-0 4

Agile Project Management

Objective: The course introduces common agile methodologies, describes the relationship between defined
and empirical processes, and highlights the key difference in regards to the triangle of constraints of agile
versus traditional methods.
Course Learning Objectives:
 Identify the characteristics of agile project management
 distinguish between primary and secondary agile values
 recognize agile principles
 recognize the differences between defined and empirical methodologies
 compare the agile triangle of constraints with that of traditional project management
 compare agile to the traditional approach of project management
 compare the phases of traditional project management with those of the agile framework
 determine how a project manager's responsibilities will change on an agile project
 distinguish between common agile methodologies
 determine how the agile project management approach manifests itself in the common agile
methodologies
Learning Outcomes:
The underpinning philosophy and principles of Agile
Department of Management Course Curriculum
Master of Business Administrations

1. The lifecycle of an Agile project, including alternative configurations

2. The products produced during an Agile project and the purpose of these
3. The techniques used and their benefits and limitations
4. The roles and responsibilities within an Agile project
5. How the Agile Project Management process can enable planning, management and control for
predictable Agile project deliveries.

Unit 1 Backdrop: The Science of Scrum: Empirical Process Control; Complex Software
Development; The Skeleton and Heart of Scrum; Scrum Roles; Scrum Flow; Scrum
Artifacts, Product backlog, Sprint Backlog, Increment of Potentially Shippable Product
Functionality.

Unit II New Management Responsibilities: The Scrum Master at MetaEco, The Situation at
MetaEco, The ScrumMaster in Action, The ScrumMaster’s Value; The Product Owner at
MegaEnergy, The Situation at MegaEnergy, The Product Owner in Action, The Product
Owner’s Value; The Team at Service1st, The Situation at Service1st, The Team in Action,
The Team’s Value. The Untrained ScrumMaster at Trey Research; The Untrained
ScrumMaster at Litware; Overzealous at Contoso.com; Wolves at MegaFund.

Unit III Bringing Order from Chaos: The Situation at Service1st, Application of Scrum; The
Situation at Tree Business Publishing; The Situation at Lapsec.

Unit 1V Planning a Scrum Project: Managing Cash at Mega Bank, The Two Day Sprint Planning
Meeting, Estimating the Product Backlog, What Does “Done” Mean?, How Hard it is to
Change; Certified Scrum Masters Take on Return on Investment (ROI), MLBTix, Project
Plan, The Project, Uh-Oh!

Unit V Project Reporting: New Project Reporting at the Mega Energy Title Project; Getting More
Information at Mega Bank; Not Everything is Visible at Service1st. The Team: Team
Formation at Service1st, Learning Who’s the Boss: The Transition, Engineer Better: The
Transition, Learning to Self Organize, Estimating Workload, How Estimates Improve with
Scrum, What Happens If Actuals are Compared to Estimates, Learning to Have Fun While
Working; Giving the Team a Chance at WebNewSite.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 435 Quality Management 4-0-0 4

Course Objectives: By this course students will able to handle and maintain the quality management.
Learning Objectives
 Determine and apply knowledge of complex quality management management theory to your
professional practice and/or further study
 Apply logical, critical and creative thinking to analyse, synthesise and apply theoretical knowledge,
and technical skills, to formulate evidenced based solutions to industry problems or issues
 Collaborate effectively with others and demonstrate intellectual independence and autonomy to solve
problems and/or address industry issues and imperatives
Learning Outcomes:
 Able to define the requirements of quality management.
 Able to define the quality management control, techniques and their requirements .
 Able to define the quality cultures, structures, certification and structures.

Quality Management:Introduction to Quality Management, Evolution of Quality

Management, Quality Costs, Quality Assurance, Steps for a Typical Quality
Unit-1 Assurance Process, Pareto’s Analysis, Overview, Causes, Questions to be asked
while building a Fishbone Diagram, Cause and Effect Analysis, How to use this
Analysis? Quality Circles, History, Modern Quality Concepts.

Quality Control:Introduction to Quality Control, Statistical Quality Control,

Descriptive Statistics, Use in Statistical Analysis, Univariate Analysis, Examples of
Unit-2
Descriptive Statistics, How to use SPC, Acceptance Sampling, Acceptance
Sampling for Attributes, Six Sigma, DMAIC, DMADV or DFSS.

Total Quality Management, Developing a Quality Culture:Introduction to Total

Quality Management, The eight Elements of TQM, Binding Mortar, Principles of
Unit-3 TQM, Production Control, Appropriateness of Mass Production, Design of an
Assembly Line, Planning and Control of Batch Production, Planning and Control
for Job Shop Production, Planning and Control of Projects, Network Diagram,

PERT, Maintenance Management, Inventory Management, Business Inventory,

Types of Inventory, Principle of Inventory Proportionality, High Level Inventory
Management, Accounting for Inventory, Cash Conversion Cycle,
Unit-4 Inventory Investment, Intended and Unintended Inventory Investment, Inventory
Investment over Business Cycles, Inventory Management Software’s, Codification
in Materials Management, ABC Analysis, ABC analysis Categories, FSN Analysis,
Working Capital, Sources of Additional Working Capital, Handling Debtors,
Managing Creditors, Managing Inventory, Developing a Quality Culture.

Unit-5 Quality Management in Aggregate Planning and Master

Department of Management Course Curriculum

Master of Business Administrations

Programming:Introduction to Quality Management in Aggregate Planning &

Master Programming
Process Charts, Route Sheets, Aggregate Planning, Aggregate Planning Strategies,
Techniques for Aggregate Planning, Mathematical Approaches to Aggregate
Planning, MRP and MRP II – History and Evolution, MRP and MRP II – General
Concepts, Master Production Schedule, Rough Cut Capacity Planning, The Role of
RCCP in the Production Planning and Control System, Enterprise Resource
Planning, Best Practices, Implementation, Just in Time, Problems, KANBAN.

ADDITIONAL READINGS:
A. Juran, J.M. &Gryna, F.M. ; Quality Planning & Analysis.
B. Logothetis, N. ; Total Quality Control
C. Chandra ; Quality Circles

M.B.A. 4thSemester

MGE 436 Project Management 4-0-0 4

Course Objective: The course would enable the students to gain knowledge on the project management.
Course Learning Objectives-
The objective of this course is
5. Learn about project life cycle, and can skill fully map each stage in the cycle
6. Students will describe the time needed to successfully complete a project, considering factors such as
task dependencies and task lengths
7. Students will be able to provide internal stakeholders with information regarding project costs by
considering factors such as estimated cost, variances and profits
8. Students will be able to develop a project scope while considering factors such as customer requirements
and internal/external goals

Course Outcomes:
After completed course students able to
5. Practical applications of project management to formulate strategies allowing organizations to
achieve strategic goals
6. Concepts to address specific management needs at the individual, team, division and/or
organizational level
7. Critical-thinking and analytical decision-making capabilities to investigate complex business
problems to propose project-based solutions
8. Skills to manage creative teams and project processes effectively and efficiently

Unit-1 Introduction to Project Management: What is a Project and management

Department of Management Course Curriculum
Master of Business Administrations

Relationships among Portfolio Management, Program Management,Project

Management, and Organizational Project Management, Program Management,
Portfolio Management,
Projects and Strategic Planning, Project Management Office; Relationship Between
Project Management Operations Management and Organizational Strategy,
Operations and Project Management, Organizations and Project Management;
Business Value; Role of the Project Manager, Responsibilities and Competencies of
the Project Manager, Interpersonal Skills of a Project Manager; Project
Management.

Organizational Influences and Project Life Cycle: Organizational Influences on

Project Management, Organizational Cultures and Styles, Organizational
Communications, Structures, Organizational Process Assets, Enterprise
Unit-2
Environmental Factors; Project Stakeholders and Governance, Project Stakeholders,
Project Governance, Project Success; Project Team, Composition of Project Teams;
Project Life Cycle, Characteristics of the Project Life Cycle, Project Phases.

Project Management Processes: Common Project Management Process

Interactions; Project Management Process Groups; Initiating Process Group;
Unit-3 Planning Process Group; Executing Process Group; Monitoring and Controlling
Process Group; Closing Process Group; Project Information; Role of the
Knowledge Areas.

Project Time Management: Plan Schedule Management, Plan-Schedule

Unit-4 Management: Inputs, Plan Schedule Management: Tools and Techniques, Plan
Schedule Management: Outputs; Define Activities.

Project Cost Management: Plan Cost Management, Plan Cost Management:

Inputs, Plan Cost Management: Tools and Techniques, Plan Cost Management:
Unit-5
Outputs; Estimate Costs, Estimate Costs: Inputs, Estimate Costs: Tools and
Techniques.

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Global Business Environment &

MGE 437 4-0-0 4
Rural Development

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 438 Rural - Urban Dynamics 4-0-0 4

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Sales management and

MGE 439 4-0-0 4
Salesmanship

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Retailing and Distribution

MGE 440 4-0-0 4
Management

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 441 Infrastructure Economics 4-0-0 4

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Urban And Rural Transportation

MGE 442 4-0-0 4
Economics

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Dynamics Of Family Business

MGE 443 4-0-0 4
Governance

COURSE OUTCOMES
CO-1: The learner understands the roles of family members in governance
CO-2: The learner gets to know the family governance institutions
CO-3: The learner understands the role of board and implications of going public
CO-4: The learner understands the role of senior management in governance of FB
CO-5: The learner gains an exposure into the ADR mechanisms
Pre-requisites: Entrepreneurship & Innovation, Basics of Marketing & Finance, Legal aspects of business

Unit 1 FAMILY MEMBER ROLES IN THE GOVERNANCE

Family Business Definition and Characteristics – Strengths and Weaknesses - Stages of
Growth in a Family Business - The Founder(s) - The Sibling Partnership- The Cousin
Confederation - Owners (Shareholders) - Managers (Senior Management) - Directors -
Family Members (the Family and its Institutions)

Unit II FAMILY GOVERNANCE INSTITUTIONS

Family Constitution - Family Member Employment Policies - Family Member
Shareholding Policies - Family Governance Institutions - Family Assembly - Family
Council - Family Office - Other Family Institutions

Unit III BOARD OF DIRECTORS IN A FAMILY BUSINESS & GOING PUBLIC

Advisory Boards - Definition and Role of the Advisory Board - Composition - Advantages
and Disadvantages - Board of Directors - Role - Composition - Duties - Independent
Directors - Importance of Independent Directors - Definition of Director Independence
Family Businesses going Public - Advantages / Disadvantages of Going Public for a Family
Business - Getting Ready for an IPO

Unit 1V SENIOR MANAGEMENT IN A FAMILY BUSINESS

Family vs. Non-Family Managers - CEO and Senior Management Succession - Importance
of a Formal Senior Management Succession Plan - Steps of a Formal CEO Succession
Plan – Family Genograms as a reference in the absence of a succession plan.

Unit V DISPUTE RESOLUTION MECHANISMS

Different categories of Corporate Governance Related Disputes - Disputes affecting internal
and external constituencies - Impact of Internal & External Corporate Governance - disputes
calling for out-of-court resolution - ADR Benefits - Disputes ADR mechanisms of
Negotiation, Litigation & Mediation.

Department of Management Course Curriculum

Master of Business Administrations

TEXT BOOKS
 IFC Family Business Governance Handbook, 2008.
 IFC Resolving Corporate Governance Disputes Handbook, 2014.
 Poza. Ernesto J (2010), Family Business, South-Western, Cengage Learning, USA.
REFERENCE BOOKS

Department of Management Course Curriculum

Master of Business Administrations

 Collins, J., Good to Great: Why Some Companies Make the Leap and Others Don’t. New York:
Harper Business, 2001.
 Ward, J., Keeping the Family Business Healthy: How to Plan for Continued Growth, Profitability
and Family Leadership, San Francisco: Jossey-Bass, 2011
 Porras, J., & Collins, J., Built to Last. New York: HarperCollins, 2004.

E-BOOKS
 https://www.ifc.org/wps/wcm/connect/159c9c0048582f6883f9ebfc046daa89/
 https://www.oecd.org/daf/ca/corporategovernanceprinciples/43654301.pdf
 https://www.ifc.org/wps/wcm/connect/topics_ext_content/ifc_external_corporate_site/ifc+cg/
resources/toolkits+and+manuals/adr_toolkit
MOOC
 https://www.class-central.com/course/open2study-entrepreneurship-and-family-business-1639
ONLINE RESOURCES
 http://wealthmanagement.kotak.com/family-office/understanding-family-offices
 http://www.karvywealth.com/family-office
 https://www.edx.org/course/family-business-strategy-essentials-ubcx-fbsex1-0

M.B.A. 4thSemester

Finance And Tax Strategies For

MGE 444 4-0-0 4
Family Business

COURSE OUTCOMES
CO-1: The learner understands the basics of entrepreneurial finance
CO-2: The learner gets familiar with the different forms of ownership and its implications
CO-3: The learner understands the nuances of gifting as a tax strategy
CO-4: The learner understands the implications pertaining to selling the family business
CO-5: The learner gains an exposure towards the tax implications of estate planning.

Pre-requisites: Entrepreneurship & Innovation, Basics of Marketing & Finance, Legal aspects of business

Unit 1 ENTREPRENEURIAL FINANCE

Entrepreneurial Finance: The Owner’s Perspective – Determining Capital Requirements –
Financial Strategy framework – Free Cash Flow: Burn Rate, OOC and TTC – Crafting
financial and fundraising strategies – Critical Variables – Financial life cycle – investor

Department of Management Course Curriculum

Master of Business Administrations

preferences – Role of Family Office.

Unit II FORMS OF BUSINESS OWNERSHIP & IMPLICATIONS TO FB

Organizing the business – Entity choices – Sole proprietorship – partnership – Limited
partnership – Limited Liabilty corporation – choosing the form of business for the family
situation – Choosing leadership in family business.

Unit III GIFTING AS A STRATEGY FOR FB

Reasons for gifting interests in the business – Gift tax basics – Gifts to grandchildren –
Valuation discounts – Gifting to minors – Grantor retained annuity trusts – Planning gifting
program and its impact on business – Gifting shares in S corporation – Family limited
partnership – Recapitalization.

Unit 1V SELLING THE BUSINESS

Overview of selling the business – Straight sale to children – Installment sales rules –
Special methods of selling your business to children – Selling the business to outsiders.

Unit V ESTATE PLANNING

Estate Planning – outline of comprehensive succession plan – overview of estate tax –
deduction of family owned business – special use valuation for real estate used in business –
using charitable arrangements to minimize estate taxes.

TEXT BOOKS
 J.K. Lasser’s Financial and Tax Strategies for Family Business by Barbara Weltman Publisher :
Wiley, Year : 2001
 Poza. Ernesto J (2010), Family Business, South-Western, Cengage Learning, USA.
REFERENCE BOOKS
 Kazmi Azhar ,“Business Policy” ,New Delhi, TMH, 2002.
 P.K.Ghosh,”Business Policy, Strategic planning and Management”, Sultan Chand & Co., New Delhi,
2002.
 Made Gowda,“Business Environment And Policy” Deep & Deep Publications 2000.
 Corporate Laws, Taxman,2002.
 Henry A.Tombari,“Business and Society: Strategies for the Environment and Public Policy”, Dryden
Press, 2004.

E-BOOKS
 https://digital.ffi.org/wp-content/uploads/2017/10/Financing-Decisions-in-Family-Businesses-
December-2017.pdf
MOOC
 https://www.class-central.com/course/coursera-taxation-of-business-entities-ii-pass-through-entities-
9684
ONLINE RESOURCES
 https://www.familybusinessmatters.consulting/videos/
Department of Management Course Curriculum
Master of Business Administrations

M.B.A. 4th Semester

E-Commerce And Agri

MGE 445 4-0-0 4
Business

E-COMMERCE AND AGRI BUSINESS

COURSE OBJECTIVE: To impart the necessary computer education to the students of management
The objectives of this course are: -
1. To assist students in developing expertise and in depth understanding in the field of E-Commerce
in agriculture
2. To develop advanced skills for e-commerce Industry and business
3. To develop competencies in performing function educator,Agriculture e-commerce manager and
entrepreneur

UNIT E-commerce overview: Introduction, features, importance to economy, models of ecommerce,

1 e-commerce status in India, key success factors, advantages, limitations and challenges in
e-commerce with special reference to India

UNIT Technology for e-commerce; internet trading, electronic data interchange, electronic payment
2 system, adoption of e-commerce by employees, customers, channel partners, suppliers, service
providers and regulatory authority

Guidelines for effective implementation of e-commerce in India; Important decisions for

UNIT ecommerce:
3
designing website, designing web address, presence in search engines and directories,
advertising the website, monitoring and updating

Present practices of e-commerce in agri business: online transactions, marketing, delivery of

UNIT- of information intensive products through online, building trust through branding, online
4 promotion
on the website; customer service and value addition through e-CRM and e-SRM

UNIT Success stories of organizations involved in e-agri business, case studies and future vision of
5 e-agri business in India

Department of Management Course Curriculum

Master of Business Administrations

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 446 Agriculture And Food Retailing 4-0-0 4

AGRICULTURE AND FOOD RETAILING

COURSE OBJECTIVE: To impart the necessary computer education to the students of management
The objectives of this course are: -
1. To assist students in developing expertise and in depth understanding in the field of food
technology in agriculture management
2. To develop advanced skills for agriculture and retailing field
3. To develop competencies in performing function educator, Agriculture e-commerce manager and
entrepreneur

Fundamentals of retailing-unorganized vs. organized retail, elements of retail marketing mix,

UNIT
1 SWOT analysis of retail industry in India, Retail formats and classification of retailers,
relationship
between agriculture and food retailing

Retail marketing in the modern age; Importance of e-commerce, business environment for
UNIT retailing,
2
the digital age and the new global culture for retailing with special reference to food
retailing in local, national and global context

Retail strategic planning and operations management, evaluating the competition in retailing,
UNIT
3 market selection and location analysis, customer services and retail selling with special
reference to
agri business

UNIT- retail merchandising, merchandise selection and planning, range planning, category
4 management; retail pricing: strategies and techniques with special reference to food retailing

retail brand positioning, differentiation, gaining strategic competitive advantage, promotion

UNIT
5 of retail brand, retailing and creating right atmosphere, ambience and interior & exterior
environment
with special reference to food retailing

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 447 Marketing of Insurance Services 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 448 Insurance Law and Regulation 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

M.B.A. 4thSemester

MGE 449 Banking Law and Practice 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
Department of Management Course Curriculum
Master of Business Administrations

CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

M.B.A. 4thSemester

MGE 450 Commercial Bank Management 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Department of Management Course Curriculum

Master of Business Administrations

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

MGE 451 Media Management 4-0-0 4

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 452 Broadcast Journalism 4-0-0 4

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

M.B.A. 4thSemester

Sports Media, Communications

MGE 453 4-0-0 4
& Event Management

COURSE OUTCOMES
Department of Management Course Curriculum
Master of Business Administrations

CO1: The learner understands the basics of sports media

CO2: The learner gets familiar with the sports journalism environment
CO3: The learner gets an exposure to the new technologies in sports media
CO4: The learner understands the aspects of sports communication management
CO5: The learner understands the different aspects of event management in sports
Pre-requisites:Basics of Management, Marketing Management

Unit I Sports Media

Introduction to different Sports Media - Television, print journalism and digital media -
editorial models, information and sports, Workflows, reporting major events, designing,
creating and developing sports programs on television / digital media, live coverage -
Commentary, broadcasting rights, sports interviews.

Unit II Sports Journalism Environment

Social environment: present and future of sports journalism. Recent history of sports in India
and International scene: Legal and economic environment: legal and economic fundamental
of sports. Comprehensive Study on Different Sports Channels: Profile, Top Management,
Functional Departments, Work Culture, Career Opportunities, Telecast rights for major
Sporting Events, Program Mix, Advertising Opportunities.

Unit III New Technologies

Overview of online media, the world of sports blogs, Technology applied to sports
journalism, Television for mobile phones and other technological developments.

Unit IV Sports Communication Management

Organization chart and distribution of tasks in a sports club: Club publications, Internal
communication, International relations, Marketing and communication. Executive
communication skills: Negotiation, Diversity management, Coaching techniques, Public
speaking. Sports professions and professionals: Lectures by directors and senior technical
staff of sports entities, Basic aspects of sports medicine. Role-play situations: Preparing and
carrying out a press conference, Simulation of relations with athletes, Communication in
times of crisis, Aspects of sports protocol

Unit V Event Management

Meaning of Events, Event Management, Designing an Event- 5C’s (Conceptualization, Costing,
Canvassing, Customization, Carrying out). Key Elements of Events- (Event Infrastructure,
Organizers, Clients, Target Audience, Media, and Venue), Role of Mass Media in Event
Promotion.

Text Books
 Amber A. Ditizio, Sports Media, Marketing, and Management 2018
 Frank Supovitz, The Sports Event Management and Marketing, Wiley, 2013
Reference Books
 Conrad Lashley, Strategic Sports Event Management an International approach, Elsevier
Butterworth-Heinemann (British Library Cataloguing in Publication Data), 2004.
Department of Management Course Curriculum
Master of Business Administrations

E Books
 http://www.pseudology.org/TerOvanesian/Masterman_Strategic_Sports_Event_Management2.pdf
MOOC
 https://www.class-central.com/course/open2study-sports-and-recreation-management-901
 https://www.class-central.com/course/sports-media-create-your-winning-profile-4532
 https://www.class-central.com/course/edx-strategic-social-media-marketing-8212
 https://www.class-central.com/course/coursera-international-entertainment-and-sports-marketing-
5491
Online Resources
 http://books.elsevier.com
 https://www.sportsmanagementresources.com/library

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

MGE 454 Contemporary Issues in Sports 4-0-0 4

COURSE OUTCOMES
CO1: The learner understands the history of modern sports
CO2: The learner gets familiar with the principles of physical education and sports
CO3: The learner gets an exposure to the role of government in sports
CO4: The learner understands the role and functions of national / international sports organizations
CO5: The learner understands the Social, Cultural and Political Environment of Sports Organizations
Pre-requisites:Basics of Management, Marketing Management, Business Environment

Unit I Introduction
History of Modern Sports and other Forms of Organized Physical Activity: A Historical
Overview of Sports, Evolutionary Processes of Modern Sports, Relation between Physical
Education and Sports, Exercise Physiology

Unit II Physical Education and Sports

History and Principles of Physical Education, Organization, Administration and Methods in
Physical Education, Elements of Statistics for Physical Education. Supervision and
Curriculum Design in Physical Education.

Unit III Role of Government in Promotion of Sports

Role of the Ministry of Human Resource Development in Development of Sports and
Physical Education, various Boards and Statutory Bodies established by Govt. for control
and promotion of Sports, their roles and functions, importance and contributions.

Unit IV Role and Functions of National / International Sports Organizations

Roles of IFA, FIFA, BCCI, ICC, CAB, Sports Authority of India (SAI), Tamil Nadu Cricket
Association, Tamil Nadu Football Association - Functions and Importance in the
Promotion and Management of Sports.

Unit V Social, Cultural and Political Environment of Sports Organizations

Role of Sports in Society, issues that Sports Administrators face on day to day basis in the
contemporary world, Drug abuse and gratuitous violence.

Text Books
 David Scott, Contemporary Leadership in Sport Organizations - 14 edition, Human Kinetics
Publishers, 2014
 Janet B. Parks, Jerome Quarterman and Lucie Thibault - Contemporary Sport Management - 3rd
edition, Human Kinetics Publishers, 2011.
Reference Books

Department of Management Course Curriculum

Master of Business Administrations

 Janet B. Parks, Jerome Quarterman and Lucie Thibault - Contemporary Sport Management - 3rd
edition, Human Kinetics Publishers, 2011
E Books
 https://books.google.co.in/books?id=dNioAgAAQBAJ&printsec=frontcover&dq=
SPORTS+ADMINISTRATION+PDF&hl=en&sa=X&ved=0ahUKEwid4dTfiNzbAhUP4o8KHZUdDAQQ6
AEIUjAI#v=onepage&q&f=false
MOOC
 https://www.class-central.com/course/open2study-sports-and-recreation-management-901
 https://www.class-central.com/course/edx-ethics-of-sports-do-sports-morally-matter-6545
 https://www.class-central.com/course/coursera-the-global-business-of-sports-639

Online Resources
 https://www.sportsmanagementresources.com/library

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Itinerary Preparations and Tour

MGE 455 4-0-0 4
Packaging

COURSE LEARNING OBJECTIVES:

1.To develop an understanding of the basic concepts of itinerary preparation.
2.To impart practical knowledge and skills about the itinerary planning among learners.
3.To make students familiar with the techniques and approaches for successful conduction of tour
programme.
4. To provide students in-depth knowledge about the Tour Packaging.
5.To acquaint students with the tour packaging techniques.
6.To learn to develop strategies required for successful handling of tours.

COURSE LEARNING OUTCOMES:

1.This course will develop an understanding of the basic concepts of itinerary preparation.
2.This will further impart practical knowledge and skills about the itinerary planning among learners and to
make them familiar with the techniques and approaches for successful conduction of tour programme.
3. The course will provide in-depth knowledge about the tour packaging and will make students familiar
with the tour packaging techniques and strategies required for successful handling of tours.

Course Contents

Unit- Itinerary Preparation: Concept, Typology, Duration, GIT, FIT, Do’s and don’ts of itinerary
1 preparation - limitations and constraints. Custom made itinerary and readymade itinerary, Factors to
be considered while preparing an itinerary – Seasonal itinerary-Product based itinerary All-inclusive
itinerary.

Unit- Popular tourist itineraries of India: Golden Triangle, Great Indian Heritage Circuit, Buddhist Circuit,
2 Temple Circuit of South India, Desert Triangle (Bikaner-Jodhpur-Jaisalmer), Himalayan Safari.
Special interest tourism itineraries in India: Adventure, Health, Cultural and Religious tourism.

Unit- Tour Packaging – Definition – Types - Forms and Components of Package Tour, Advantages and
3 Disadvantages of Package Tour, Laisoning and Negotiation of Package Tour.

Department of Management Course Curriculum

Master of Business Administrations

Unit- Promotion of Tour Operation: Mix and Media, Types of media, Selection criteria, Case study of
4 promotion of popular tour packages by leading tour operators.

Unit- Costing a Tour: Components, Considerations- Types of Costs- Cost sheet, FIT Costing and Group
5 Costing, Differential Tariff Plan-Accommodation Cost Transportation Cost-Meals Plan etc., Pricing
Strategies and Distribution Mechanism

Recommended books
1.Mohinder Chand, Travel Agency Management, Anmol: Delhi
2.Chunk, James, Dexter & Boberg, Professional Travel Agency Management. Prentice Hall
3.D.L. Foster, The Business of Travel Agency Operations and Management. Singapore: McGraw Hill.
4. D.L. Foster, The Business of Travel Agency Operations and Management. Singapore: McGraw Hill.
5.Fay Betsy, Essentials of Tour Management New Jersey: Prentice Hall.
6. Negi J.M., Travel Agency and Tour Operation: Concepts and Principles, New Delhi: Kanishka Publishers
& Distributors.
7.Sarina Singh et. al, India, Lonely Planet Publication

M.B.A. 4thSemester

MGE 456 Hospitality Hotel and Hoteling 4-0-0 4

COURSE LEARNING OBJECTIVES:

The course has been designed to inculcate basic understanding on ‘conceptual’, 'developmental’ and
‘structural’ perspectives of Hospitality Sector with special reference to Hotel and Hoteliering Business.
1.To develop an understanding of the basic concepts of Hotel.
2.To impart practical knowledge and skills about the Hospitality Sector.
3. To provide students in-depth knowledge about the Core departments of a standard hotel.
5.To provide students in-depth knowledge of Housekeeping Operations Organization and Functions.
6.To learn to develop strategies required for successful handling of guests.

COURSE LEARNING OUTCOMES:

1. Define the Hospitality: Origin of the concept.
Department of Management Course Curriculum
Master of Business Administrations

2. Know about the Core departments of hotel.

3. Know about the role and importance of Type and forms of hotels.
4. Know the current trends of development of the Hotel and Hoteliering sector.
6. Know the Operations, Organization and Functions of the hotel.

Course Contents

Unit-1 Hospitality: Origin of the concept; meaning, nature & dimensions.

- Accommodation: Type and forms; changing concepts over time.
- Origin and growth of the Hotel industry with special reference to India.
- Distinction between Hotel, Motel and Resorts. Types of Motels, Emerging
dimensions of Heritage Hotels
- Type and forms of hotels: Classification, Registration and Gradation of hotels in
Indian context.

Unit-2 Core departments of a standard hotel: Front Office, Food Production, F&B
Service, Housekeeping and Back office etc.
- Organizational structure of a standard international hotel.
- Linkages and Integration in hotel and hoteliering business: Inter-sectoral and Intra-sectoral.
- Front Office – Functions, significance and scope

Unit-3 Housekeeping Operations Organization and Functions

- Study of Ancillary departments with Linen Room and Laundry Operations
- Food Production Department – Key Functions, scope and significance
- Food and Beverages Service – Main Functions, Operations, scope and
significance Management of F&B

Department of Management Course Curriculum

Master of Business Administrations

Unit-4 Manpower requirement in hotel sector

- Existing training institutions/faculties with special reference to India.
- Marketing of hotel services, opportunities, scope and constraints, especially in Indian contest.
- Impact of hotels on National, regional and local economy

Unit-5 Role of public sector in the development of Hotel and Hoteliering sector in India;
Contribution of I.T.D.C. and State Tourism Departments/Corporations.
- Multinational hotel chains and their impact on hoteliering business with special
reference to Developing countries; Major Multinational Hotel chains operating
in India.
- Hotel Marketing – Practices, Approaches, Constraints and Challenges.
- Present status of Hotel Business in India – Status and Scope

Recommended books

1. Andrews, Sudhir : Hotel Front office, Tata Mc Graw Hill, New Delhi.
2. Andrews, Sudhir : Hotel House keeping, Tata Mc Graw Hill, New Delhi.
3. Andrews, Sudhir : Food and Beverage Service, Tata Mc Graw Hill, New Delhi.
4. Paul R. Dittmer, Gerald G. Griftin : Dimensions of the Hospitality Industry, Van Nostrand
reinhold New York.
5. Peter Jones : Introduction to Hospitality Operation, Cassell, New York.
6. Fred Lawson : Hotels & Resorts, Planning, Design and Refurbishment, Butter worthArchitecture,
Oxford.
7. Donald E. Lindbergh : The Hotel and Restaurant Business, Van Nostrand Reinhold, New York.

M.B.A. 4thSemester

Food And Beverage

MGE 457 4-0-0 4
Management

Department of Management Course Curriculum

Master of Business Administrations

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources

Department of Management Course Curriculum

Master of Business Administrations

0000000000

Department of Management Course Curriculum

Master of Business Administrations

M.B.A. 4thSemester

Tourism Principles And

MGE 458 4-0-0 4
Practices

Course Learning Objectives:

The objective of this course is
1. To Understand the relation of Tourism & Hospitality
2. To understand the use of various types of Accommodation
3. To Understand different types of Travel
4. To learn the Applications of travel in terms of Hotel Aspects.
5. To understand principles of Travel & Hospitality

Course Outcomes:
At the end of this course, the student will be able to
1. Knowledge of Tourism
2. Develop and analyze the Tourist dealing skills
3. Determine the importance of travel and tourism in running a Hotel
4. List and analyze Tourism Components
5. Construct and analyze the tourism aspects to meets as per Govt. Standards

Course Contents

Unit- Hospitality Industry – A Profile Meaning & definition, historical evolution and development,
1 hospitality as an industry, complimentary role with other industries, contribution to Indian and global
economy.

Unit- Hospitality Products and Services: Hospitality accommodation, food and beverage facilities, ancillary
2 services, support services, Hospitality Organizations.

Unit- Hospitality Distribution Channels: Meaning and definition, functions and levels of distribution
3 channels, Major hospitality distribution channels – travel agents, tour operators, consortia and
reservation system, global distribution system (GDS), Internet.

Unit- Current Scenario: Major players in the industry – India and worldwide, present trends in industry,
4 emerging markets, role of support services and infrastructure, impact of international and national
events, present scenario and future projections of HR issues and technology in industry.

Department of Management Course Curriculum

Master of Business Administrations

Unit- Introduction of hotel: Types of hotels, dept. in hotel,

5

Recommended books
1. Hotels for Tourism Developments, Dr. J.M.S. Negi Metropolitan Book Co. (P) Ltd., New Delhi
2. Dynamics of Tourism, R.N. KaulSterling Publishing Pvt Ltd., New Delhi
3. International Tourism, A.K. Bhatia Sterling Publishing Pvt. Ltd., New Delhi
4. Hotel Front Office Management, JamesABardi Van NostrandReinholdn, New York
5. Marketing Management, Philip Kotler Prentice-Hall of India, New Delhi
6. Marketing Leadership in hospitality, Robet Lewis & Richard Chambers VNRCompany

M.B.A. 4thSemester

Marketing for Event

MGE 459 4-0-0 4
Management

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

Department of Management Course Curriculum

Master of Business Administrations

E Books

MOOC

Online Resources

M.B.A. 4thSemester

Financial and Behavioural

MGE 460 4-0-0 4
Aspect for Event Management

COURSE OUTCOMES
CO1:
CO2:
CO3:
CO4:
CO5:
Pre-requisites:

Unit I

Unit II

Unit III

Unit IV

Unit V

Text Books

Reference Books

E Books

MOOC

Online Resources
Department of Management Course Curriculum
Master of Business Administrations

Department of Management Course Curriculum