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Bosch Ar VR Solution

The document outlines various AR/VR solutions for marketing, training, and maintenance, highlighting their capabilities to simplify complex information and enhance user engagement. It discusses the benefits of augmented reality in B2B marketing, including increased attention and interaction rates, as well as the advantages of AR in field service and IoT integration. Additionally, it presents a competency landscape and tools available for developing AR/VR applications across different industries.

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Piyush Barad
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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53 views1 page

Bosch Ar VR Solution

The document outlines various AR/VR solutions for marketing, training, and maintenance, highlighting their capabilities to simplify complex information and enhance user engagement. It discusses the benefits of augmented reality in B2B marketing, including increased attention and interaction rates, as well as the advantages of AR in field service and IoT integration. Additionally, it presents a competency landscape and tools available for developing AR/VR applications across different industries.

Uploaded by

Piyush Barad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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AR/VR Solutions

Multiple possibilities made simple by AR/VR solutions

Marketing Solutions Training Solutions Maintenance & Repair


▶ Virtual Reality: present all ▶ Virtual Reality: Operator ▶ Virtual Reality:
offerings interactively Training made simple Maintenance & Repair
▶ Augmented Reality: Explains ▶ Augmented Reality: Explains ▶ Dial an Expert
unique Feature and variants in complex components in a ▶ Augmented Reality:
a realistic and simple manner. realistic and simple manner. Maintenance Service Manual
▶ Product / Service Experience ▶ DIY Training Platform & ▶ Aid to fix complex machinery
delivered via mobile app Authoring Tool

Common Augmented Reality Platform - CAP


CAP CAP
Production Marketing
▶ Interface with diagnostics, ▶ Ability for high resolution
Quality Management, Tele Services AR rendering

CAP CAP
Service Training
▶ Interface with diagnostics, DMS, ▶ AR/VR combined
parts category, labor times ▶ SCORM capable

3D/AR ▶ Software Product to industrialize AR/VR content and


Editor application development
▶ Components for authoring, delivery and runtime
CMS
▶ Integrates third party tools for tracking and 3D
authoring
▶ Offerings
CAP Consulting

Basic Licenses
Client Customization
Authoring
AR
Tracking Integration
Rollout
▶ Modules for production, marketing, training and service
▶ Authoring and display of live data
▶ Supports iOS, Android and Windows
Publication
▶ Runs on tablets, smartphones and glasses

Industrial Problems Product Benefits

▶ Increasing complexity of information consumed ▶ Content created can be consumed by any skill level
by lower skilled resources without any prior experience
▶ High cost involved in training / re-training of ▶ Knowledge is not only retained but also represented in
resources with limited knowledge retention an easy to remember visual format.
▶ Experts required to create and maintain ▶ Resources with 3-5 years of experience can create and
AR applications maintain AR experiences
▶ Mass data Creation and Management of ▶ Experiences can be created without any software code.
AR applications ▶ Experience can be created and deployed using
templates

AR|VR Marketing

AR|VR Marketing can be of 2 types As per industry reports Augmented Reality


▶ Self operated by consumers ▶ Increases Attention time over 85 secs
▶ Assisted by Sales Executive ▶ Increases interaction rate by 20%
▶ Improve click through rates by 33%

Benefits of using AR|VR for Marketing in B2B scenario


▶ Bring concepts to real life
▶ Showcase variety of products on the go
▶ Build variations as per customer needs
▶ Bring large products to the customers
▶ Validate fitment at the desired location using
measurement capability
▶ Shorten the sales cycles
▶ High resolution realistic looking content can be
created

Augmented Reality
Field Service Tool

Customer Benefits
▶ Right information at the right time
▶ Consistent information across the organization
▶ Reduced expert dependency
▶ Easy visualization assembly and dismantling of
complex machines
▶ Notification of Critical points during maintenance
procedure

Augmented Reality
IoT Integration with 3D CAD Overlay

Customer Benefits
IoT Sensor ▶ Dependency on expert reduced
Data
▶ 24/7 Availability
▶ Ease of maintenance operations
▶ Live sensor data integration enables field
technicians to take decisions
CAD part overlaid on
Real-time camera feed

AR Powered Dial An Expert

Customer Benefits
▶ Affordable solution
▶ Mass market
▶ No special devices required
▶ Annotations for easy understanding
▶ “You see what I see” concept

Competency Landscape

Technology Domain

▶ Augmented Reality ▶ Automotive


▶ Virtual Reality ▶ Manfacturing
▶ Sensor Fusion ▶ Industrial Automation
▶ 360 Degree Video ▶ Building Technology
▶ Gesture Controlled Systems ▶ Retail
▶ 3D Vision

Solutions Tools

▶ AR Powered Manuals ▶ Unity3D | Unreal


▶ Digital Enterprise Training ▶ Autodesk Maya | Blender
▶ Remote Assistance ▶ OpenGL | .NET | Java
▶ AR Powered BIM systems ▶ Vuforia | Wikitude | VisionLib
▶ Augmented Showroom ▶ ARCore | ARKit
▶ HTC-Vive | Oculus | Vuze

Robert Bosch Engineering and Business Solutions Private Limited


123, Industrial Layout
Hosur Road, Koramangala
Bangalore - 560 095

bosch-india-software.com
For more information, send your enquiries to [email protected]

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