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VR21 Mba

The document outlines the academic regulations for the Master of Business Administration (MBA) program at Vignan's Institute of Information Technology, applicable to students admitted from 2021 onwards. It details admission eligibility, degree requirements, attendance policies, evaluation methods, and course structures including dual specializations and internships. The regulations emphasize a semester system, internal and external evaluations, and the importance of maintaining a minimum attendance and credit requirements for degree completion.

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0% found this document useful (0 votes)

102 views214 pages

VR21 Mba

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rajm7127100

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Academic Regulations

2021

Master of Business Administration

(Post Graduate Program)

VIGNAN’S INSTITUTE OF INFORMATION TECHNOLOGY

(AUTONOMOUS)
DUVVADA - VISAKHAPATNAM – 530 049
(An Autonomous Institute, Accredited by NAAC, Affiliated to JNTUK, Kakinada, AP)

JYOTHUL Digitally signed

by JYOTHULA
A SUDHAKAR
SUDHAKA Location:
Date: 2023.09.29
R 20:13:53+05'30'
1
VIGNAN’S INSTITUTE OF INFORMATION TECHNOLOGY

(AUTONOMOUS)

INDEX
S.NO. LIST OF ITEMS PAGE NO.

1 Academic Regulations 4-16

2 Program Structure 17-27

Detailed Syllabus

I Year- I Semester 28-49

3 I Year- II Semester 50-70

II Year- I Semester 71-84

II Year- II Semester 85-98

4 Electives 99-214

2
ACADEMIC REGULATIONS
(VR 21)

VIGNAN’S INSTITUTE OF INFORMATION TECHNOLOGY

(AUTONOMOUS)
DUVVADA - VISAKHAPATNAM – 530 049

(An Autonomous Institute, Accredited by NAAC, Affiliated to JNTUK, Kakinada, AP)

3
VIGNAN’S INSTITUTE OF INFORMATION TECHNOLOGY
(AUTONOMOUS)
VISAKHAPATNAM
ACADEMIC REGULATIONS for MBA (Regular)

(Applicable for the batch admitted from 2021 onwards)

---------------------------------------------------------------------------------------------------------------

Academic programs are governed by rules and regulations approved by the Academic Council,
which is the highest academic body of the institute. These are applicable to the students admitted
into MBA program offered by the institution. The Institution follows semester pattern for all two
years of MBA Program with internal and external evaluation.

1.0 Admission Eligibility

Admission to the two-year MBA Regular Program will be through the common entrance test
conducted by the state of Andhra Pradesh.

1.1 The student should fulfill the following criteria to be eligible for admission to the two
year MBA program:
i. Student should have been awarded the Graduate Degree (or equivalent) in the disciplines
outlined in JNTUK norms
ii. Student should be an Indian National (Except under Foreign Nationals / PIO category)
1.2 The total seats available as per the AICTE approved intake have been divided into two
categories namely category A and category B with a ratio of 70:30. The admission to both the
categories shall be as per the rules of Govt. of Andhra Pradesh in consonance with government
reservation policy.
i. Category A seats: 70% of the seats are filled by participating in APICET counseling.
ii. Category B seats: 30% seats under management quota are filled on merit basis as per the
guidelines of Andhra Pradesh State Council for Higher Education (APSCHE).

2.0 Award of MBA Degree

2.1 A student shall be declared eligible for the award of MBA degree, if the course of study
is successfully completed for not less than two academic years and not more than four academic
years.
2.2 A student, who fails to fulfill all the academic requirements for the award of the degree
within FOUR academic years from the year of their admission, shall forfeit the seat in MBA
course.

2.3 For the award of a degree, regular candidate has to register for 104 credits and shall
secure 104 credits.

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3.0 Attendance requirements
3.1 Aggregate 75% of the attendance is required for promotion to next semester.
3.2 Condonation of shortage of attendance in aggregate up to 10% (65% and above and below
75%) in each semester may be granted by the College Academic Committee based on genuine
medical grounds. This privilege is given to any student only one time during the entire
program of study.

3.3 A stipulated fee shall be payable towards condonation of shortage of attendance.

3.4 Shortage of attendance may be considered for the students who participate in prestigious
sports, co and extra-curricular activities if their attendance is in the minimum prescribed limit.

Note: Shortage of Attendance below 65% in aggregate shall not be condoned.

4.0 Dual Specialization:

4.1 The institute is offering dual specialization in MBA program. The electives will be
offered in the areas of Marketing, Finance, Human Resource Management, Business Analytics,
Logistics and Supply chain Management, Health Care and Hospitals Management and Travel
and Tourism Management.
4.2 The students should choose two specializations from elective areas at the end of the
second semester of MBA.
4.3 Specialization will be offered subject to a minimum of 20 students.

5.0 Evaluation (for all courses)

5.0.1 A candidate shall be deemed to have secured the minimum academic requirements in a
subject, if the student secures a minimum of 40 percent of marks in the End Examination and
overall 50 percent of the total marks in the End semester examination and Internal Evaluation,
taken together.

Note: For courses where there is no internal evaluation or no external evaluation, pass mark is
50%.
5.0.2 The performance of the candidate in each semester shall be evaluated course wise, with a
maximum of 100 marks for Theory and Laboratory on the basis of the Internal Evaluation and
End Examination.

5.1 Theory course (100Marks)

For the theory subjects 70 marks shall be awarded based on the performance in the End Semester
Examination and 30 marks shall be awarded based on the Internal Evaluation.

5.1.1. Theory Internal Evaluation:

Internal 30 marks shall be awarded as follows:
The break up for 30 marks is divided into 3 components:

i) 15 marks for descriptive which is conducted for 90 minutes duration consisting of three
questions

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ii) 5 marks for continuous assessment in the respective subject
iii) 10 marks for presentation.

The internal evaluation shall be calculated with 80% weightage for best of the two Midterm
examinations and 20% weightage for other Midterm examinations, conducted one in the middle
of the Semester and the other immediately after the completion of instruction.

5.1.2. Question paper pattern – End semester examination

External examination shall be conducted for 70 marks.
The semester end examination shall be conducted for a duration of three hours with 5 questions
and one case study which is compulsory. All questions are to be answered and for each question
has “either or” option except case study. All 5 questions carry 12 marks each and case study
carries 10 marks, total becomes 70 marks.

5.2 Laboratory course (100Marks)

For practical subjects, 70 marks shall be awarded based on the performance in the End
Semester Examinations and 30 marks shall be awarded based on the day-to-day performance
as Internal Marks.
5.2.1. Internal 30 marks shall be awarded as follows :
i) Day to day assessment including record – 10 marks
ii) Internal examination – 20 marks

5.2.2. External examination shall be conducted for 70 marks.

i. Aim, theory and procedure – 15 marks,

ii. Execution – 25 marks

iii. Results/Program output – 15 marks,

iv. Viva-voce – 15 marks

5.2.3. External Laboratory examinations must be conducted with two Examiners. Laboratory
class teacher acts as internal examiner and external examiner, shall be appointed by the Chief
Superintendent of Examinations from the panel of experts recommended by the HOD.
5.3. Employability Skills: This is purely a value-added course with participatory learning
approach which is completely evaluated through internal assessment only. The total course (1
Credit) consists of Campus Recruitment Training – CRT and Co-curricular activities.
5.3.1 The first part, CRT will be conducted through contact hours in the class room and it will be
evaluated at the end of semester through “Internal assessment” for 15marks.
5.3.2 The second part, Co-curricular activities will be conducted through activity-based learning.
In First Semester as Communication Skills, Second Semester as Problem Solving Skills, Third
Semester as Self Management Skills and in Fourth Semester as Leadership Skills.
5.3.3 It will be evaluated at the end of semester through “Internal assessment” for 35 marks.
5.3.4 The internal assessment procedure for 35 marks: 10 marks will be directly allocated for
active participation in the class room i.e for regular attendance. 25 marks will be awarded for

6
activity performance.
5.3.5 If any students fail/absent to the course, he/she will be reappearing for this course during
the next schedule.

5.4. Internship / Mini Project/Evaluation of Major Project

5.4.1 Internship

Internship is introduced in the course of study for duration of 8 weeks after the completion of
Second Semester during summer vacation in order to provide hands on experience to the
students. It is expected to create a platform for a job or further research in the chosen area. The
evaluation of the internship is done in Third semester.

In training period, the candidates should work on a specific problem related to the elective
subject.
5.4.1.1 The student has an option of choosing their own area of interest which should be related
to the course work and it is evaluated for 1 credit.

5.4.1.2 A detailed project report, duly authorized by the industry supervisor / guide, shall be
submitted at second year first semester end and the Internship report is evaluated for 50 marks in
total by the internal guides.

5.4.2 Mini Project

The mini project is preferably field based i.e., society/corporate/ business/ Government/ NGO’s
is carried out during the third semester.

5.4.2.1 The student has an option of choosing their own area of interest which may be related to
the course work. It is evaluated for 2 credits.

5.4.2.2 The mini project evaluated for the total of 50 marks, of which assessment by the
supervisor / guide for 25 marks is done based on the work of mini project report and the
remaining 25 marks are sub-divided for presentation/viva-voce. The viva-voce is done
internally by a committee, comprising the project supervisor and two faculty members
nominated by the Head of the Department.

5.4.3 Evaluation of Major Project

A student who has undergone practical training for a period of 8 weeks in a Corporate Enterprise
based on field survey i.e., society/corporate/ business/ Government/ NGO’s after the second
Semester during summer vacation has to submit the major project report.

5.4.3.1 The student should submit a certificate obtained from the organization in the report.
5.4.3.2 The student should prepare a Project Report under the supervision of an internal guide
from Department of Management Studies.
5.4.3.3 The student has to carry out a project work assigned for 4 credits. The candidate is
required to submit dissertation approved by the Project Review Committee (PRC).

7
5.4.3.4 PRC consists of Head of the Department, Project Coordinator and concerned Project
Guide and one senior faculty from each specialization of the department.

5.4.3.5 Registration of Project work: A candidate is permitted to register for the project work in
the end of the third semester after satisfying all the academic requirements.
5.4.3.6 In order to get the approval from the PRC, the candidate has to submit the title, objective
and plan of action of his project work in consultation with his project guide. The student
can initiate the project work from the beginning of the fourth semester.
5.4.3.7 Each candidate works on the project approved by the PRC of the college. Progress of the
work is reviewed for every month by the PRC.
5.4.3.8 On completion of the project work, the candidate has to submit the draft copy of
dissertation to the Head of the Department for the approval of PRC and has to make an
oral presentation.
5.4.3.9 After the final approval of PRC, four copies of the Project Thesis certified by the Project
Guide and Head of the department has to be submitted to the department.
5.4.3.10 The thesis is evaluated for 100 marks by one external examiner selected by the chief
superintendent of examinations from a panel of 3 examiners, who have expertise in that
specialization.

5.5. MOOCS (Massive Open Online Courses)

It is an online course (Minimum of 12 weeks) evaluated for 3 credits to promote advanced
knowledge suitable for placement and research.

5.5.1 The registered MOOCs course must not be same as any of the courses listed in the program
structure of their regulation.

5.5.2 The MOOCs course can be registered in any of the semester and the grade obtained in the
MOOCs course will printed on the grade sheet/transcript of the Fourth Semester.

5.5.3 In case the student fails in the registered MOOCs course, he/she shall register and qualify
the same or another course through MOOCs in the same domain.

5.6. Value Added Courses/ Audit Courses

5.6.1 To enhance students’ knowledge and awareness on critical areas, apart from the regular
course, two audit courses are introduced in second year MBA semester one ,“Women rights in
India” and semester two, “Universal Human Values.” These courses are evaluated in grades
having Zero Credit.

5.7 Job – oriented skill courses/Skill-Oriented courses

The job-oriented skill courses may be registered at the college or at any accredited external
agency. A student shall submit a record/report on the on the list skills learned. If the student
completes job- oriented skill course at external agency, a certificate from the agency shall be
included in the report. The course will be evaluated at the end of the semester for 50 marks
(record/report: 20 marks and viva-voce/exam: 30 marks) along with laboratory end examinations

8
in the presence of external and internal examiner (course instructor or mentor). There are no
internal marks for the job-oriented skill courses.

5.8 Games, Sport and Yoga: Though this course has no credits, it is mandatory to satisfy
minimum attendance of 80%

6.0. Examinations and Evaluation

6.1. General guidelines

6.1.1 All the semester end examinations are conducted for duration of three hours under the
supervision of the Chief Superintendent of Examinations.
6.1.2 Pattern of end examination paper (for theory courses):
a. External examination shall be conducted for 70 marks.
b. The semester end examination shall be conducted for a duration of three hours with 5
questions and one case study which is compulsory. All questions are to be answered and
for each question has “either or” option except case study. All 5 questions carry 12
marks each and case study carries 10 marks, total becomes 70 marks.
c. Dean of Evaluation, who reports to the Chief Superintendent of Examinations is
responsible for planning, conduct of the examinations and declaring results etc.,
d. The Controller of the examinations ensures that all the four sets of question papers
received from the external paper setters comply with the guide lines.
e. Chief Superintendent of Examinations picks up a question paper at random from a set of
four papers submitted by the Controller of the Examinations, three hours before the
commencement of the examinations.
f. Moderation: Moderation is carried in order to verify whether all the questions given fall
within the framework of prescribed syllabus and Unit wise distribution.
g. Controller of the Examinations with the support of Additional Controller of
Examinations gets the question papers printed course-wise in the required number.
h. With the help of special invigilators, question papers are distributed to the examination
halls five minutes prior to the commencement of Examination.
i. Special Inspection Squad headed/nominated by Chief Superintendent of Examination
makes surprise visit to the Examination Halls to ensure the proper conduct of
Examination.
j. The spot valuation is completed within 15 days after the conduct of every examination by
following the regular process of coding and decoding of the answer scripts.
k. Chief Examiner / Evaluators for the respective courses are identified and nominated by
the Head of the Department. Evaluators will comprise of internal and external course
experts.
l. Two level evaluation methodologies are adopted for the sake of paper evaluations with
one internal and one external evaluator. If the difference of the marks from both the
evaluations is more than 15%, then such papers are sent for third evaluation. If the
difference of the marks awarded by the internal expert and the external expert is less than
or equal to 15% then the highest mark among the two is awarded for the student.
m. For laboratory examinations, the evaluation is done by internal examiner and one
external examiner.
n. Results shall be announced within 30 days after the completion of the last examination.

9
6.2. Revaluation

There is a provision for revaluation of theory courses if student fulfils the following norms.
The request for revaluation must be made in the prescribed format duly recommended by the
Chief Superintendent of Examination through additional controller along with the prescribed
revaluation fee.

6.3. Challenge Revaluation

If the student is very confident, there is a provision for challenge revaluation for the courses as
per the following norms.
i. The challenge revaluation will be carried out by a three-member committee comprising of an
external course expert nominated by Principal / Chief Superintendent of Examinations, the
faculty member who taught the course chosen by student from the same institute and the
third member is the Head of the respective department/faculty nominated by HOD.
ii. The candidate will forfeit the challenging revaluation fee if the difference in the marks
awarded by the committee and the initial awarded marks is not more than or equals to 15%.
If the difference in marks is more than 15%, the challenge fee will be returned to the
candidate. The marks awarded in the Challenge revaluation will be the final.

7.0. Grading System:

CGPA

Marks
Letter Grade
Range Level
Grade Point
(in %)
Outstandin
≥ 90 O 10
g
≥80 to <90 A Excellent 9
≥70 to <80 B Very Good 8
≥60 to <70 C Good 7
≥50 to <60 D Satisfactory 6
<50 F Fail 0
Absent -1
Withheld -2
Malpractice -3
Computation of SGPA
The following procedure is to be adopted to compute the Semester Grade Point Average.
(SGPA) and Cumulative Grade Point Average (CGPA):

The SGPA is the ratio of sum of the product of the number of credits with the grade points
scored by a student in all the courses taken by a student and the sum of the number of credits of
all the courses undergone by a student, i.e.

SGPA(Si) = Σ(Ci x Gi) / ΣCi

Where Ci is the number of credits of the ith course and Gi is the grade point scored by the student
in the ithcourse.

10
Computation of CGPA

● The CGPA is also calculated in the same manner taking into account all the courses
undergone by a student over all the semesters of a programme, i.e.

CGPA =Σ(Ci x Si) / Σ Ci

Where Si is the SGPA of the ith semester and Ci is the total number of credits in that semester.

● Equivalent Percentage = (CGPA – 0.75) X 10

8.0. Award of Class

After a student has satisfied the requirements prescribed for the completion of the
program and is eligible for the award of MBA Degree, he shall be placed in one of the following
four classes:

Class Awarded CGPA to be secured From the

First Class with ≥ 7.75 without course failures during CGPA
Distinction entire duration of study
secured
First Class ≥ 6.75 to<7.75 from

Second Class ≥ 5.75 to < 6.75 103 Credits.

9.0. General Instructions

i. Where the words ‘he’, ‘him’, ‘his’, occur, they imply ‘she’, ‘her’, ‘hers’, also.
ii. The academic regulations should be read as a whole for the purpose of any interpretation.
iii. In case of any doubt or ambiguity in the interpretation of the above rules, the decision of
the Chairman, Academic Council is final.
iv. The college may change or amend the academic regulations or syllabi from time to time
and the changes or amendments made shall be applicable to all the students with effect
from the dates notified by the college.
10.0 Withholding of Results
If the student has not paid the dues, if any, to the Institute or if any case of indiscipline is
pending against him, the result of the student will be withheld. His degree will be withheld in
such cases.

11.0 Transitory Regulations

If a student is detained and has to get Re-admitted and follow the same regulation of year
of admission.

Transcripts

After successful completion of the entire program of study, a transcript containing performance

11
of all academic years will be issued as a final record. Partial transcript will also be issued up to
any point of study to a student on request, after payment of requisitefee.

The Academic Calendar consisting of instruction period of the program is released for every
academic year before the commencement of the class work.

There shall be no program transfers after the completion of the admission process. There shall be
no transfer from one college/stream to another.

12.0. Malpractices Rules

MALPRACTICES RULES

DISCIPLINARY ACTION FOR / IMPROPER CONDUCT IN

EXAMINATIONS

Nature of Malpractices/
Improper conduct Punishment

If the candidate:

1. Possesses or keeps accessible in Expulsion from the examination hall and

(a) examination hall, any paper, note book, cancellation of the performance in that
programmable calculators, Cell phones, subject only.
pager, palm computers or any other
form of material concerned with or related
to the subject of the examination (theory or
practical) in which he is appearing but has
not made use of (material shall include any
marks on the body of the candidate which
can be used as an aid in the subject of the
examination)

(b) Gives assistance or guidance or receives it Expulsion from the examination hall and
from any other candidate orally or by any cancellation of the performance in that
subject only of
other body language methods or
communicates through cell phones with all the candidates involved. In case of an
any candidate or persons in or outside the outsider, he will be handed over to the
exam hall in respect of any matter. police and a case is registered against him.

12
2. Has copied in the examination hall from Expulsion from the examination hall and
any paper, book, programmable cancellation of the performance in that
calculators, palm computers or any other subject and all other subjects the candidate
form of material relevant to the subject of has already appeared including practical
the examination (theory or practical) in examinations and project work and shall
which the candidate is appearing. not be permitted to Appear for the
remaining examinations of the subjects of
that Semester/year.

3. Impersonates any other candidate in The candidate who has impersonated shall
connection with the examination. be expelled from examination hall. The
candidate is also debarred and forfeits the
seat. The performance of the original
candidate who has been impersonated, shall
be cancelled in all the subjects of the
examination including practicals and
project work) already appeared and shall
not be allowed to appear for examinations
of the remaining subjects of that
semester/year. The candidate is also
debarred for two consecutive semesters
from classwork and all
examinations. The continuation of the
course by the candidate is subject to the
academic regulations in connection with
forfeiture of seat. If the imposter is an
outsider, he will be handed over to the
police and a case is registered against him.

4. Smuggles in the Answer book Expulsion from the examination hall and
cancellation of performance in that subject
or additional sheet or takes out and all the other subjects the candidate has
already appeared including practical
or arranges to send out the
examinations and project work and shall
question paper during the not be permitted for the remaining
examinations of the
examination or answer book or
subjects of that semester/year. The
additional sheet, during or after the candidate is also debarred for two
examination. consecutive semesters from class
work and all examinations. The
continuation of the course by the candidate
is subject to the academic regulations in
connection with forfeiture of seat.

5. Uses objectionable, abusive or offensive Cancellation of the performance in that

language in the answer paper or in letters subject.
to the examiners or writes to the examiner
requesting him to award pass marks.

13
6. Refuses to obey the orders of the Chief In case of students of the college, they shall
Superintendent/ Assistant – Superintendent be expelled from examination halls and
/ any officer on duty or misbehaves or cancellation of
creates disturbance of any kind in and
around the examination hall or their performance in that subject and all
other subjects the candidate(s) has (have)
organizes a walk out or instigates others to already appeared and
walk out,
shall not be permitted to appear for the
or threatens the officer-in charge or any remaining examinations of the subjects of
person on duty in or outside the that semester/year. The candidates also are
examination hall of any injury to his debarred and forfeit their seats. In case of
person or to any of his relations whether by outsiders, they will be handed over
words, either spoken or written or by signs
to the police and a police case is registered
or by visible representation, assaults the against them.
officer-in-charge, or any person on duty in
or outside the examination hall or any of
his relations, or
indulges in any other act of misconduct or
mischief which result in damage to or
destruction of property in the examination
hall or any part of the College campus or
engages in any other act which in the
opinion of the officer on duty amounts to
use of unfair means or misconduct or has
the tendency to disrupt the orderly conduct
of the examination.

7. Leaves the exam hall taking away answer Expulsion from the examination hall and
script or intentionally tears of the script or cancellation of performance in that subject
any part thereof inside or outside the and all the other
examination hall.
subjects the candidate has already appeared
including
practical examinations and project work
and shall not be permitted for the remaining
examinations of the
subjects of that semester/year. The
candidate is also debarred for two
consecutive semesters from class
work and all examinations. The
continuation of the course by the candidate
is subject to the academic regulations in
connection with forfeiture of seat.

14
8. Possess any lethal weapon or firearm in the Expulsion from the examination hall and
examination hall. cancellation of the performance in that
subject and all other subjects the candidate
has already appeared
including practical examinations and
project work and shall not be permitted for
the remaining examinations of the subjects
of that semester/year. The candidate is also
debarred and forfeits the seat.

9. If student of the college, who is not a Student of the colleges expulsion from the
candidate for the particular examination or examination hall and cancellation of the
any person not connected with the college performance in that subject and all other
indulges in any malpractice or improper subjects the candidate has already appeared
conduct mentioned in clause 6 to 8. including practical examinations
and project work and shall not be permitted
for the remaining examinations of the
subjects of that semester/year. The
candidate is also debarred and forfeits the
seat. Person(s) who do not belong to the
College will be handed over to police and,
a police case will be registered against
them.

10. Comes in a drunken condition to the Expulsion from the examination hall and
examination hall. cancellation of the performance in that
subject and all other subjects the candidate
has already appeared including
practical examinations and project work
and shall not be permitted for the remaining
examinations of the subjects of that
semester/year.

11. Copying detected on the basis of internal Cancellation of the performance in that
evidence, such as, during valuation or subject and all other subjects the candidate
during special scrutiny. has appeared including practical
examinations and project work of that
semester/ year examinations.

15
13.0. UGC recommended punishment for Ragging

1. Suspension from attending classes and academic privileges

2. Withholding/withdrawing scholarships/fellowship and other benefits.
3. Debarring from appearing in any test/examination or other evaluation process
4. With holding results
5. Debarring from representing the institution in any regional, national or international
meet, tournament, youth festival etc.
6. Suspension/expulsion from the hostel
7. Cancellation of admission
8. Rustication from the institution for period ranging from 1 to 4semesters.
9. Expulsion from the institution and consequent debarring from admission to any other
institution for a specified period.
10. Fine may extend up to Rs. 2.5lakh.

16
PROGRAM STRUCTURE

For

Post Graduate Programme

MASTER OF BUSINESS ADMINISTRATION
(Applicable For Batch Admitted From 2021 – 2022)

VIGNAN’S INSTITUTE OF INFORMATION TECHNOLOGY

(AUTONOMOUS)
DUVVADA - VISAKHAPATNAM – 530 049
(An Autonomous Institute, Accredited by NAAC, Affiliated to JNTUK, Kakinada, AP)

17
VIGNAN’S INSTITUTE OF INFORMATION TECHNOLOGY: VISAKHAPATNAM
[Autonomous]

DEPARTMENT OF MANAGEMENT STUDIES

PROGRAM STRUCTURE (VR-21)

I Year - I SEMESTER
Course
S. No. Name of the Subject Marks L T P Credits
Code
1 Management Theory and Organizational 3099211100 100 3 1 0 4
Behaviour
2 Managerial Economics 3099211101 100 3 1 0 4

3 Accounting for Managers 3099211102 100 3 1 0 4

4 Business Communication & Soft Skills 3099211103 100 3 1 0 4

5 Business Environment and Legal Aspects 3099211104 100 3 1 0 4

6 Operations Research for Business 3099211105 100 3 1 0 4

Decision
7 Information Technology Lab 3099211110 100 1 0 2 2

8 Communication Skills 3099211180 50 1 0 1 1

9 Sports/Games-I 3099211120 0 0 2 0

10 Life skills-I 3099211121 0 0 2 0

Total Mark 750 Total

27
Credits:

I Year – II SEMESTER
Course
S. No. Name of the Subject Marks L T P Credits
Code
Financial Management 3099211200 100 3 1 0 4
1
Human Resource Management 3099211201 100 3 1 0 4
2
3099211202 100 3 1 0 4
3 Marketing Management
Production and Operations Management 3099211203 100 3 1 0 4
4
Business Research Methodology 3099211204 100 3 1 0 4
5
3099211205 100 3 1 0 4
6 Project Management
3099211280 50 1 0 1 1
7 Problem Solving Skills
Sports/Games-II 3099211220 0 0 2 0
8
Lifeskills-II 3099211221 0 0 2 0
9
Total
Total Marks 650 25
Credits:

18
II Year – I SEMESTER

S. No. Name of the Subject Course Code Marks L T P Credits

1 Strategic Management 3099212100 100 3 1 0 4

2 Business Ethics & Corporate 3099212101 100 3 1 0 4

Governance
3 Specialization 1: Elective 1 100 3 1 0 3

4 Specialization 1: Elective 2 100 3 1 0 3

5 Specialization 2: Elective 1 100 3 1 0 3

6 Specialization 2: Elective 2 100 3 1 0 3

7 3099212160 50 0 0 2 2
Mini Project
8 Self Management Skills 3099212180 50 1 0 1 1

9 Internship 3099212161 50 0 0 1 1

10 Sports\Games-III 3099212120 0 0 2 0

11 Women’s Rights in India 3099212121 2 0 0 0

24
Total Marks 750 Total Credits

19
II Year – II SEMESTER

Course
S. No. Name of the Subject Marks L T P Credits
Code
1 Supply Chain Management and 3099212200 100 3 1 0 4
Analytics

2 Innovation and Entrepreneurship 3099212201 100 3 1 0 4

3 Specialization 1: Elective 1 100 3 1 0 3

4 Specialization 1: Elective 2 100 3 1 0 3

5 Specialization 2: Elective 1 100 3 1 3

0
6 Specialization 2: Elective 2 100 3 1 3
0
7 3099212260 100 0 0 6 4
Major Project
8 3099212280 50 1 0 1 1
Leadership Skills
9 MOOCS 3099212270 100 0 3 0 3

10 Sports\Games-IV 3099212220 0 0 2 0

11 Universal Human Values 3099212221 2 0 0 0

Total
Total Marks 850 28
Credits
Final Credits 104
*The project work documentation shall be checked with anti plagiarism software. The
permissible similarity shall be less than 30%.

27
I Year – I Semester

28
I MBA I SEM L T P C
MANAGEMENT THEORY AND
Course Code ORGANIZATIONAL BEHAVIOUR
3099211100 3 1 0 4

Course Overview:

This course is to give a basic perspective of management. This will form foundation to study other
functional areas of management and to provide the students with the conceptual framework and
techniques, policies, processes, for understanding of human behaviour in the workplace from an
individual, group, and organizational perspective.

COURSE OBJECTIVES:

To acquaint the students to

1. Identify what management is and what it does, major developments in management

thought.
2. Understanding organization structures, principles of coordination and control
techniques.
3. To gain a solid understanding of human behaviour in the workplace from an individual,
group, and organizational perspective.
4. To provide a basic knowledge of main ideas and key theories relating to motivation,
leadership and group dynamics
5. To develop an interest in an appreciation of and a positive attitude toward the many
aspects of the subject matter of management.
COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have PO’s mapped Strength of
the ability to: Mapping
CO 1 Extract Managerial skills of the students.
PO2, PO7 3
CO 2 Analyze how an organization’s leaders/managers
utilize job design, positional power, and goal
PO1, PO3 3
setting/performance management to motivate
employees.
CO 3 Understand the fundamentals of organizational
behaviour by getting acquainted to the concepts PO5 3
related to individual and interpersonal processes
CO 4 To analyze the human behaviour in sociological
PO7 3
and psychological perspectives

29
VR 21 - PROPOSED SYLLABUS:

UNIT I

Definition, Nature, Functions and Importance of Management – Evolution of Management

thought – Scientific management, administrative management, Haw throne experiments – systems
approach - Levels of Management - Managerial Skills - Planning – Steps in Planning Process –
importance and Limitations – Types of Plans - Characteristics of a sound Plan -Management By
Objectives (MBO) - Techniques and Processes of Decision Making – Social Responsibilities of
Business
UNIT II

Organizing – Principles of organizing – Organization Structure and Design – Delegation of

Authority and factors affecting delegation – Span of control –Decentralization –Coordination
definition and principles - Emerging Trends in Corporate Structure- Nature and importance of
Controlling, process of Controlling, Requirements of effective control and controlling techniques

UNIT III

Organizational behavior: Nature and scope – Linkages with other social sciences – Individual
roles and organizational goals – perspectives of human behavior - Perception– perceptual process
– Learning - Learning Process- Theories - Personality and Individual Differences - Determinants
of Personality - Values, Attitudes and Beliefs - Creativity and Creative thinking.

UNIT IV

Motivation and Job Performance – Content and process Theories of Motivation – Leadership-
Styles - Approaches – Challenges of leaders in globalized era – Groups – stages formation of
groups – Group Dynamics - Collaborative Processes in Work Groups - Johari Window -
Transactional Analysis.
UNIT V

Organizational conflict-causes and consequences-conflict and negotiation team building, Conflict

resolution in groups and problem solving techniques – Organizational change - change process -
resistance to change - Creating an ethical organization.

Relevant cases have to be discussed in each unit and analysis of real business contexts with
examples

30
Text Books
1. Dilip Kumar Battacharya, Principles of Management, Pearson,
2. Harold Koontz, Heinz Weihrich, A.R.Aryasri, Principles of Management, TMH,
3. K. Aswathappa: “Organizational Behavior-Text, Cases and Games”, Himalaya Publishing
House, New Delhi, 2008,
4. PareekUdai: “Understanding Organizational Behavior”, Oxford University Press, New
Delhi, 2007.
5. Sharma VS, Veluri: “Organizational Behavior

Reference Books
1. V.S.P.Rao, Management Text and Cases, Excel, Second Edition,
2. K.Anbuvelan, Principles of Management, University Science Press.
3. Neeta Baporikar, Case Method – Cases in Management, Himalaya Publishing House (HPH)
4. Deepak Kumar Bhattacharyya, Principles of Management-text and cases, Pearson
5. Steven L McShane, Mary Ann Von Glinow, Radha R Sharma: “Organizational Behavior”, Tata
McGraw Hill Education, New Delhi, 2008.
6. Jerald Greenberg and Robert A Baron: “Behavior in Organizations”, PHI Learning Private Limited,
New Delhi, 2009.
7. Jai B.P. Sinha: “Culture and Organizational Behavior”, Sage Publication India Private Limited,
New Delhi, 2008

E-Books and Online Resources

1. https://www.kobo.com/us/en/ebook/management-and-organization-theory
2. http://sdeuoc.ac.in/sites/default/files/sde_videos/BUSINESS%20MANAGEMENT%20%282%29
%20%281%29.pdf

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.swayam2.ac.in/nou21_mg02/preview
2. https://onlinecourses.nptel.ac.in/noc21_mg82/preview
3. https://onlinecourses.nptel.ac.in/noc21_mg87/preview
4. https://onlinecourses.nptel.ac.in/noc21_mg88/preview

31
I MBA I SEM L T P C

Course Code MANAGERIAL ECONOMICS 3 1 0 4

3099211101
Course Overview: To enable the student to acquire the knowledge about managerial
economics and its relation to the present day business scenario, this course is designed and
developed. The present course is designed in such a way that it gives an overview of concepts
of Economics. Managerial Economics enables students to understand micro environment in
which markets operate how price determination is done under different kinds of competitions.

COURSE OBJECTIVES:

1. To familiarize the student the objectives, nature, scope, role & responsibilities of a
manager of a business undertaking.
2. Use the tools of economic theory to explain optimal production and pricing decision by the firm in
each market structure.
3. To apply the knowledge of demand, demand elasticity & demand forecasting by using statistical
techniques for any hypothetical enterprise.
4. To explain production function relation, law of variable proportion, returns of scale, producer
equilibrium, economies of scale
5. To develop better understanding the macroeconomic concepts

COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s mapped Strength of
ability to: Mapping
CO 1 To familiarize the student the objectives,
nature, scope, role & responsibilities of a manager of a
3
business undertaking PO1, PO2,PO3

CO 2 The knowledge of demand, demand elasticity & demand PO1,PO4

forecasting by using statistical techniques for any
hypothetical enterprise 3

CO 3 Applying the knowledge of demand, demand elasticity PO1,PO6

& demand forecasting by using statistical techniques for
3
any
hypothetical enterprise
CO 4 Developing better understanding the macroeconomic PO1,PO4
3
concepts

32
VR21- PROPOSED SYLLABUS:

UNIT I

Introduction to Managerial Economics: Nature and Scope- Relationship with other areas in
Economics, Fundamental Concepts: Incremental reasoning, Concept of Time Perspective,
Discounting Principle, Opportunity Cost Principle, Equi -Marginal Concept.

UNIT II

Demand Analysis and Forecasting: Concepts of Demand, Supply, Determinants of Demand

and Supply, Elasticities of Demand and Supply- Methods of demand forecasting for
established and new products
UNIT III

Cost and Production Analysis: Cost: Concept and types of Costs, Cost-Output Relationships,
Cost Estimation, Production function, Economies and Diseconomies of Scale- Law of
Variable Proportions- Returns to Scale- Isoquants -Cobb- Douglas and CES Production
functions. Least cost combination of inputs and MRTS.

UNIT IV

Market Structure and Pricing practices: Features and Types of different Markets – Price-
Output determination in Perfect competition, Monopoly, Monopolistic competition and
Oligopoly both in the long run and short run. Pricing methods in practice – Bain‘s limit
pricing theory - Managerial Theories of a firm – Marris & Williams Models.

UNIT V

Macro Economics and Business: Concept, Nature and Measurement of National Income-
Inflation and Deflation: Inflation - Meaning and Kinds, Types, Causes and measurement of
inflation Measures to Control Inflation, Deflation- - Philips’s curve- Stagflation-Theory of
Employment- Business cycles: Policies to counter Business Cycles. Introduction to
Econometrics and Econometric Analysis, Steps involved in Econometric Analysis

Relevant cases have to be discussed in each unit and analysis of real business contexts
with examples

33
Text Books:

1. Milgrom, P. R., & Roberts, J. (1992). Economics, organization & management.

Englewood Cliffs, NJ: Prentice Hall.

2. Samuelson, W. F., & Marks, S. G. (2010). Managerial economics (6th ed.). Hoboken,
NJ: John Wiley &Sons

3. Shugart, W. F., II, Chappell, W. F., &Cottle, R. L. (1994). Modern managerial

economics: Economic theory for business decisions. Cincinnati, OH: South-Western
Publishing Company

4. Introductory Econometrics by Woodlrdige- Introductory Econometrics: A Modern

Approach: Jeffrey M. Wooldridge:

5. The Econometrics of Financial Markets Hardcover – 29 Dec. 1996 ,by John Y.

Campbell (Author), Andrew W. Lo (Author), A. Craig MacKinlay

Reference Books:

1. Managerial Economics: Craig H. Petersen, W. Chris Lewis and Sudhir K. Jain,Pearson

Education, 5th Ed.,2008.
2. Managerial Economics – Foundations of Business Analysis and Strategy:
ChristopherR.ThomasandS.CharlesMaurice,McGrawHills,10thEd.,2011.

E-Books and Online Resources:

1. http://pearsoned.co.in/prc/book/paul-g-keat-managerial-economics-economic-tools-
todays-decision-makers-6e-6/9788131733530
2. http://pearsoned.co.in/prc/book/h-craig-petersen-managerial-economics-4e-
4/9788177583861
3. http://www.onlinevideolecture.com/mba-programs/kmpetrov/managerial-
economics/?course_id=4207
4. http://ocw.mit.edu/courses/economics/

NPTEL/SWAYAM/MOOCS:

1. https://onlinecourses.swayam2.ac.in/imb21_mg41/preview
2. https://onlinecourses.nptel.ac.in/noc21_mg90/preview

34
I MBA I SEM L T P C

Course Code
ACCOUNTING FOR MANAGERS
3 1 0 4
3099211102

Course Overview: The course develops an insight of postulates, principles and techniques of
accounting and utilization of financial and accounting information for planning, and decision-
making. Further the course also provides information about cost accounting, cost concepts
which emphasizes on basic decision-making tools, such as break-even analysis and cost-
volume-profit analysis to interrelate the topics of financial accounting and management.

COURSE OBJECTIVES:
At the end of the course, the students will be able:
1. To learn the concept and the role of accounting.
2. To prepare financial statement
3. To analyse financial statement
4. To evaluate the cost behaviour of the enterprise.

COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s mapped Strength
ability to: of
Mapping
CO 1 Understand basic concepts of Accounting PO1 3

CO 2 Prepare the financial statements PO1, 3

PO2,PO6
CO 3 Apply various financial techniques to analyse the PO2, PO4, 3
financial statements PO5,PO6,PO8
CO 4 Explain cost concepts PO4, PO6, 3
PO7, PO8

35
VR 21- PROPOSED SYLLABUS:

Unit-I

Introduction of accounting: Meaning of accounting-Book keeping Vs Accounting -

Accounting Vs Accountancy – Objectives of accounting- Users of accounting information-
Branches of accounting - Finical Accounting: Definition- Principles of accounting (GAAP) -
Classification of accounts-Accounting Cycle – Preparation of Book of Original entry,
Ledger, Trial balance.

Unit-II

Preparation of Financial Statements: Preparation of final accounts: Trading and Profit & Loss
account - Balance Sheet with Adjustments- Limitations of Financial Statements - Accounting
standards.

Unit-III

Financial Analysis: The scope and purpose of financial analysis - financial statement analysis
– Ratio analysis - Fund flow statement analysis - Preparation and analysis of funds flow
statement - Cash flow statement analysis, Difference between funds flow and cash flow
statement - Comparative statement analysis - Common statement analysis - Trend analysis.

Unit-IV

Cost Accounting Concepts& Methods of Inventory Valuation: Meaning of cost - Elements of

cost - Methods of Costing, Techniques of Costing - Cost sheet - Preparation of cost sheet
under different cost heads. Inventory valuation methods- LIFO, FIFO, HIFO and weighted
average method.

Unit-V

Cost behaviour and Decision making: Behavioural classification of costs and methods for
calculation of fixed, variable and semi variable costs - CVP analysis - Break Even analysis
and decision making- Key factor distribution & analysis - Optimization of Product mix -
Make or Buy decisions - Capacity utilization - Plant shutdown or continue decision- CVP
under conditions of uncertainty - Sensitivity analysis.

Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.

36
Text Books
1. VijayaKumar.P, Ravindra P.S., Kiran Kumar V: “Accounting for Managers”,
Himalaya Publishing House, New Delhi, 2013
2. Shankarnarayana, Ramanath: “Finanacial Accounting for Management”, Cengage
Learning, New Delhi.
3. Ramachandran N, RamKumarKakani: Financial Accounting for Management”,
McGraw Hill – 2013.
4. AmberishGupta:”Financial Accounting for Management”, Pearson Education, 2012.
5. Dr.JawaharLal: “Accounting for management”, Himalaya Publishing house,
NewDelhi, 2012.
6. Asish K. Bhattacharyya: “Essentials of Financial Accounting”, PHI Learning, New
Delhi, 2012.
7. Ashok Banerjee: “Financial Accounting”, a managerial Emphasis, Excel books, New
Delhi, 2012.

Reference Books
1. Maheashwari and Maheshwari, “Financial Accounting”, Vikas publishing House, New
Delhi,2013
2. Dr.V.R.Palanivelu: “Accounting for Management”. University Science Press, New
Delhi, 2009.
E-Books and Online Resources
1. http://www.ddegjust.ac.in/studymaterial/bba/bba-104.pdf
2. http://www.ddegjust.ac.in/studymaterial/bba/bba-304.pdf
NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc19_mg37/preview
2. https://onlinecourses.nptel.ac.in/noc20_mg53/preview

37
I MBA I SEM L T P C
BUSINESS COMMUNICATION AND
Course Code SOFT SKILLS 3 1 0 4
3099211103

Course Overview:

Effective communication is an integral part of life. Communication is a process of

exchanging ideas, messages, information etc. through verbal or nonverbal communication. In
this course, the focus will be on improving LSRW skills, i.e. listening, speaking, reading and
writing. Students will learn how to communicate effectively though prescribed course

COURSE OBJECTIVES:

1. To provide an overview of Prerequisites to Business Communication.

2. To provide an outline to effective presentation skills.
3. To underline the nuances of Business communication.
4. To participate effectively in groups with emphasis on listening, critical and
reflective thinking, and responding.
5. To impart the correct practices of the strategies of Effective Business writing

COURSE OUTCOMES:

This course will acquaint the students with:

CO’s At the end of the course, the student will have the PO’s mapped Strength
ability to: of
Mapping
CO 1 To distinguish among various levels of organizational
communication and communication barriers while
PO1,PO4 2
developing an understanding of Communication as a
process in an organization
CO 2 Students will enhance their reading, speaking,
PO1,PO3,PO5 1
listening and presentation skills
CO 3 To demonstrate his verbal and non-verbal
PO1,PO4 2
communication ability through presentations.
CO 4 To draft effective business correspondence with
PO4 2
brevity and clarity.

38
VR21- PROPOSED SYLLABUS:

Unit I

Communication: Objectives of Communication-Process of Communication .Barriers and

pitfalls of business communication-Non-verbal communication Silence as communication -
communication styles, Intrapersonal Communication, Inter Personal Communication.
Etiquette of Communication. Exchange Theory-Gateways for Effective Interpersonal
Communication.

Unit II

Reading and listening Skills: Reading for different purpose, Reading comprehension to infer
the meaning etc, Listening skills: Difference between listening and hearing, process of
listening, barriers to effective listening- effective listening strategies, the role of listening in
leadership styles. Essentials of good listening and tips.

Unit III

Speaking and Presentation Skills: Characteristics of effective presentation, Types of

presentation, Business Presentations, Positive body language, and Team presentation.
Interview Skills, Tele-conference and Video-conferencing, Role of Technology in modern
business Communication. Assertiveness –strategies of assertive behavior; Communication
skills for group Discussion and interviews, Interview Techniques, appropriate body language
and mannerisms for interviews.

Unit IV

Written communication: Features of effective writing, Letter-writing - formats – kinds of

business letters- style of writing - effectiveness, promptness – Writing E-Mail, Memos,
Circulars/Notice, Agenda and Minutes. Resume writing- Business Report Writing: – Report
layout and design for clarity and impact, Types of formats and styles, subject matter –
organization, clarity, coherence and style, planning, data-collection, tools, analysis, Progress
and Project Reports.

Unit V

Relevant cases have to be discussed in each unit and in examination case study is compulsory
from any unit. Discussion and analysis of real business contexts with examples .

39
Text Books
1. MallikaNawal: ―Business Communication‖, Cengage Learning, New Delhi, 2012.
2. Edwin A. Gerloff, Jerry C. Wofford, Robert Cummins Organisational Communication:
The key stone to managerial effectiveness.

Reference Books
1. Meenakshi Rama: ―Business Communication‖, Oxford University Press, NewDelhi
2. C.S.G. Krishnamacharyulu and Dr. LalithaRamakrishnan, Business Communication,
Himalaya Publishing House, Mumbai
3. Paul Turner: ―Organisational Communication‖, JAICO Publishing House, New Delhi.
4. SathyaSwaroopDebasish, Bhagaban Das‖ ―Business Communication‖, PHIPrivate
Limited, New Delhi, 2009.
5. R.K.Madhukar: ―Business Communication‖, Vikas Publishing House, New Delhi,
2012.
6. Kelly M Quintanilla, Shawn T.Wahl:―Business and Professional Communication‖,
SAGE,New Delhi, 2012.
7. Sangita Mehta, NeetyKaushish: ―Business Communication‖, University Science Press,
New Delhi, 2010.
8. Anjali Ghanekar: ―Business Communication Skills‖, Everest Publishing House, New
Delhi,201

E-Books and Online Resources

1. https://www.freebookcentre.net/business-books-download/Business-
Communication.html
2. https://www.e-booksdirectory.com/listing.php?category=230

NPTEL/SWAYAMMOOCS:

1. https://www.nptel.ac.in/noc/courses/noc18/SEM1/noc18-hs18/
2. https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=23

40
I MBA I SEM L T P C
BUSINESS ENVIRONMENTAND
Course Code LEGAL ASPECTS 3 1 0 4
3099211104
Course Overview:
This is a course which enables the students with immense knowledge of external and
internal environment of the business and how this environment plays key role in taking up
decisions in the organizations. Students will have clear understanding of Indian economy,
legal framework related to business, international trade. The Course provides an exposure to
important and commercial and Industrial laws.

COURSE OBJECTIVES:

By the end of this course, you should be able to:

1. Familiarize the students with meaning, concept and Objectives of Business.
2. Understand the environmental influence of business and its challenges.
3. To analyze various policies pertaining to business world.
4. To enhance students with the legal framework related to business.
5. To understand various aspects related to international Trade.
6. Recognize the effective and efficient business policies at international level.
COURSE OUTCOMES:

After completing this Course, the student should be able to know:

CO’s At the end of the course, the student will have the ability to: PO’s Strength of
mapped Mapping
CO 1 Explain the environment and its impact on Global PO1 3
business.
CO 2 Obtain the knowledge on structure of Indian economy. PO1, 3
PO2,PO6
CO 3 Analyze on various Policies pertaining to the business. PO2, PO4 3

CO 4 Extract the legal Regulations pertaining to business. PO6, PO7, 3

PO8

41
VR – 21 PROPOSED SYLLABUSS:

UNIT –I

Introduction: Concept of Business Environment-Definition Characteristics- Environmental,

factors Importance at national and International level problems and challenges–
Environmental Scanning:, Process of scanning-NITI Aayog: Its Role in Economic
Development India Technological Environment features Its impact on Business,
Restraints on Technological growth. WTO: Agreements in the Uruguay round including
TRIPS, TRIMS and GATS.

UNIT-II

Economic and Political Environment: Concept-Definition of Economic Environment-

Economic Systems- Relative merits and demerits of each systems-Economic Policies-
Monetary-Fiscal- Industrial policies since independence and their significance – regulatory
and promotional framework. Structure of Indian Economy- Nature and significance.
Economic Planning- Objectives, Merits, Limitations-Concept and Meaning of Political
Environment.

UNIT –III

Legal Environment: - Business Law: Meaning, scope and need for Business Law- Source of
Business Law- Indian Contract Act 1872: Its Essentials, Breach of Contract and Remedies.
Intellectual Property Rights. Negotiable Instruments Act 1881

UNIT-IV

Company Act 2013: Memorandum and Articles of Association-Partnership Act 1932: Duties
of Partners- Dissolution of Partnership-Information Technology Act 2000: Digital Signature
– Cyber Frauds

UNIT-V

Miscellaneous Acts: Sales of Goods Act 1930-Sale- agreement to Sale – Implied Conditions
and Warranties-Consumer Protection Act 1986- Competition Act- Environment (Protection)
Act 1986 - Foreign Exchange Management Act (FEMA).

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

42
Text Books:
1. Francis Cherunillam, Business Environment, Himalaya Publishers 2010.
2. K.Aswathappa, Essentials of Business Environment, Himalaya Publishers 2011.
3. P.K.Dhar, Indian Economy Growing Dimensions, Kalyan Publishers 2011
4.VeenaKeshav Pail war:“Economic Environment of Business” PHI Learning, New
Delhi,2012

Reference Books:
1. Vivek Mittal: “Business Environment Text and Cases”, Excel Books New Delhi, 2011.
2. Raj Kumar: “International Business Environment”, Excel Publication, New Delhi, 2012.
3. ShaikhSaleem: “Business Environment” Pearsons, New Delhi,

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.swayam2.ac.in/imb19_mg08/preview
2. https://www.coursera.org/learn/ Business Environment/ Legal Aspects

43
I MBA I SEM L T P C
OPERATIONS RESEARCH FOR
Course Code BUSINESS DECISIONS 3 1 0 4
3099211105
Course Overview:
Operation Research provides the theoretical and practical base for a straight forward research
project. It consists of 5 modules which cover the basic mathematical and fundamental
statistics. The course first emphasises the statistical methods and the importance of the
decision making. It then focuses upon the appropriateness of specific projects. Students are
encouraged to critically evaluate different strategies and methods by identifying both the
strengths and weaknesses of qualitative and quantitative methods. Overall, this course equips
students with the skills and expertise to develop and implement statistical tools.

COURSE OBJECTIVES:

1. A basis for the analysis and interpretation of quantitative information

2. An understanding of certain mathematical formulation of linear programming.
3. Realize the Importance of certain mathematical techniques in getting the minimum
transportation cost.
4. Introduce advanced topics such as Probabilistic models and Replacement techniques
5. To understand the basic principles of decision theory .

COURSE OUTCOMES:

At the end of the course, the student will be able to

CO’s At the end of the course, the student will have the PO’s mapped Strength of
ability to: Mapping

CO1 Calculate descriptive statistical measures and PO1, PO2 2

appreciate the uses and limitations of the measures.
Understand and apply correlation analysis and
predicting regression analysis.
CO2 Formulate a given simplified description of a suitable PO1,PO2,PO3 3
real-world problem as a linear programming model

CO3 Solve the transportation problem, and assignment PO1,

3
problems to drive their optimal solution. Identify the PO2,PO3
resources required for a project and generate a plan
and work schedule.

CO4 Understand the basic principles of decision theory, PO1, PO2 2

Apply various decision criteria, and use decision trees
to assist in sequential decisions.

44
VR – 21 PROPOSED SYLLABUSS:

UNIT – I
Basic Mathematical & Statistical Techniques: Linear, Quadratic, Logarithmic and
Exponential
Functions- Permutations and Combinations – Matrices - Elementary operations of matrices.
Measures of Central Tendency – Measures of Dispersion –Simple Correlation and Regression
Analysis,Concept of Probability.

UNIT-II
Linear Programming: Formation of mathematical modeling, Graphical method, the Simplex
Method; Justification, interpretation of significance of all elements in the Simplex Table,
Artificial variable techniques: Big M method, Two phase method.

UNIT-III
Transportation: Assignment Models: Definition and application of the transportation model,
solution of the transportation problem, the assignment Model, Traveling salesman Problem.

UNIT-IV
P.E.R.T. & C.P.M. and Replacement Model: Drawing networks – identifying critical path –
probability of completing the project within given time- project crashing – optimum cost and
optimum duration.

UNIT-V
Introduction to Decision Theory: Decision Making, Decision making under uncertainty,
Decision making under conditions of Risk-Utility as a decision criterion, Decision trees.
Game Theory: Introduction – Two Person Zero-Sum Games, Pure Strategies, Games with
Saddle Point, Mixed strategies, Rules of Dominance, Solution Methods of Games without
Saddle point – Algebraic, matrix and arithmetic methods.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

Text Books:
1. Operations research by S.D.Sharma
2. Operations Research by J.K.Sharma

References
1. Operation Research, P. K. Gupta, Man Mohan

2. N.D.Vohra: “Quantitative Techniques in Management”, Tata-McGraw Hill Private

Limited, New Delhi, 2011.
3. Hamdy, A.Taha: “Operations Research: An Introduction”, Prentice-Hall of India,
New
Delhi2003.

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc19_ma29/preview

45
I MBA I SEM L T P C
INFORMATION TECHNOLOGY LAB
Course Code 1 0 2 2
3099211110
Course Overview: To introduce the students to the Basics of MS Office, more insights on
MS Excel and the usage of TALLY for Accounting Practices.

COURSE OBJECTIVES:

To acquaint the students to

1. Learn the basics of Microsoft Office Tools.

2. Acquiring In-depth overview of MS Excel.
3. Basics of Tally ERP 9.
4. Applications of Tally ERP 9 in the real-time.

COURSE OUTCOMES:

CO’s This course will acquaint the students with: PO’s mapped Strength of
Mapping
CO 1 Basics of Microsoft Office Tools. PO1 2

CO 2 In-depth overview of MS Excel. PO2 2

CO 3 Basics of Tally ERP 9. PO1 2

CO 4 Applications of Tally ERP 9 and ability to run Tally PO2 2

ERP 9.

VR 21- PROPOSED SYLLABUS:

UNIT- I

Part-1: Introduction to MS Office: MS Word and its applications, Powerpoint and its
applications, Access, one note and other tools of MS Office suite.
Part-2: Google-Suite, Survey Monkey, Coursera, LMS Platform.

UNIT- II

Introducing spreadsheet: Choosing the correct tool; Creating and Saving; Spreadsheet workspace;
Managing the workspace; Entering and editing data; Data entry; Selecting cells; Saving time
when entering data. Presenting a spreadsheet; Number and date/time format tools; Percentages;
Dates and Times; Currency; Text; Performing calculations; Basic arithmetic; Using functions;
Replicating formulae; Absolute cell addressing; References between worksheets.

46
UNIT –III

Ranges and functions: Creating named ranges; Using named ranges; Finding and inserting
functions; Excel – Functions: what if, Conditional count, sum and average, Multiple criteria with
count, sum and if. Time and date calculations.

UNIT- IV

Accounting Masters in Tally ERP 9 - Features- Configurations- Setting up Account Heads.

UNIT- V

Inventory in Tally ERP 9 - Stock – groups – Stock Categories - Godowns / Location Units of
Measure - Stock Items - Creating Inventor y Masters for National Traders

Text Books
1. ITL ESL – Introduction to Information Technology (Pearson, 2nd Edition).
2. Shelly, Cashman: “Microsoft copies 2007”, Cengage Learning, New Delhi. 2012
3. Satish Jain-BPB's Computer Course Windows 10 with MS Office 2016 (BPB)
4. Official Guide to Financial Accounting using Tally ERP 9 with GST, (BPB
Publications)

E-Books and Online Resources

1. https://sscstudy.com/tally-erp-9-book-pdf-free-download/

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.swayam2.ac.in/cec20_cs05/preview
2. https://onlinecourses.swayam2.ac.in/cec19_cm03/preview

47
I MBA I SEM L T P C

Course Code COMMUNICATION SKILLS 1 0 1 1

3099211180
Course Overview: Communication Skills play an important role in one’s career. Speaking is
also a vital part of a conversation. This course will help you gain a better understanding of the
basics of communication and body language. Communication skills are a person’s ability to
interact effectively with co-workers and customers. Hard skills are mainly applicable at the
work place. Communication skills are applicable both at workplace and outside the work
place. Communication skills complement the hard skills which are occupational requirement
of a job. It also complements many other activities even outside the work place. There are
instances of professions where Communication Skills proved to be more important, on a long
term basis than occupational skills.

COURSE OBJECTIVES:

To acquaint the students with

1. To provide an overview of Prerequisites to Business Communication.

2. To provide an outline to effective presentation skills.

3. To underline the nuances of Business communication.

4. To participate effectively in groups with emphasis on listening, critical and reflective

thinking, and responding.

5. To impart the correct practices of the strategies of Effective Business writing

COURSE OUTCOMES:

CO’s At the end of the course, the student will have PO’s mapped Strength of
the ability to: Mapping
CO 1 To distinguish among various levels of
communication and communication barriers while
PO1,PO4 2
developing and understanding of Communication as a
process
CO 2 Students will enhance their reading, speaking,
PO1, PO3,PO5 1
listening and presentation skills
CO 3 To demonstrate his verbal and nonverbal
PO1, PO4 2
communication ability through presentation
CO 4 Understand the importance of cultural differences in
PO7 2
communication

48
VR21-PROPOSED SYLLABUS:

Unit-I

Basics of Communication :Fundamentals of Communication Skills, Listening Skills,

Enhancing Listening Skills

Unit-II

Corporate Communication –Introduction to Writing Skills, Letter writing, Official

Correspondence, Report writing, Social Networking

Unit-III

Interpersonal Communication: Speaking skills, Interviews and GDs, Non-Verbal

communication.

Unit-IV

Cross Cultural Communication:Importance of Culture in Communication, Barriers to

Effective Communication.

Managerial Communication:- Introduction, Managerial Writing Strategies, Inter office and

Intra office communication, Strategies for Understanding messages.

Text books:

1. Textbook on Employability Skills- January 2019 by NATIONAL COUNCIL OF

EDUCATIONAL RESEARCH AND TRAINING (Author).
2. Textbook on Employability Skills - January 2020 by NCERT (Author, Editor)
3. Textbook on Employability Skills - by NCERT-2018.
Web Source:
1. https://www.google.com/search?q=employability+skills+syllabus&sxsrf=ALeKk003eR_
HYrhUEL7hVF3Y-oUeQ8-
nQg%3A1622373488570&ei=cHSzYIayIsqFyAOnvpXIAw&oq=course+content+of+em
ployability+skills&gs_lcp=Cgdnd3Mtd2l6EAEYADIFCAAQzQI6BwgjELADECc6Bwg
AEEcQsAM6BwgjELACECc6CAgAEAgQBxAeOgYIABAHEB46BAgjECc6BAghEA
pQgChYvGNg3XxoBnACeACAAboCiAHTF5IBCDAuMTEuNC4xmAEAoAEBqgEHZ
3dzLXdpesgBCcABAQ&sclient=gws-wiz
2. https://nqr.gov.in/sites/default/files/CORE%20SKILLS%20CTS_30.pdf
3. https://bharatskills.gov.in/pdf/EmployabilitNew.pdf
4. http://www.mpskills.gov.in/DSS/ViewSyllabusByID.ashx?ID=42
5. https://bharatskills.gov.in/Home/StudyMaterial?var=HJ1vcoASs4YBXr2GjzRpXw==&D
efault=YES
49
I Year – II Semester

50
I MBA II SEM L T P C

Course Code
FINANCIAL MANAGEMENT 3 1 0 4
3099211200
Course Overview: The Finance Function is a part of financial management. Financial
Management is the activity concerned with control and planning of financial resources. In a
business, the finance function involves the acquiring and utilization of funds necessary for
efficient operations. Financial managers are also known as financial or business analysts.
Financial managers advise clients on appropriate business planning and help in decision
making processes to ensure that businesses are financially successful. This course introduces
the role of financial managers, core concepts in corporate finance and the concept of Cost of
capital and Capital Structure. Students discuss the financial manager's role within a company,
including financing decisions, investing decisions and risk/return tradeoffs. Additional topics
include financing decisions like, financing decesio0ns, investing decisions, Dividend
Decisions and Working capital Management Decisions.

COURSE OBJECTIVES:

1. To learn a complete overview of modern corporate finance.

2. To provides a base level of finance knowledge.
3. Ability to understand the capital structure of business.
4. To know the investment decision of the business.
5. To understand the working capital decisions of the business.

COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will have PO’s mapped Strength of
the ability to: Mapping
CO 1 Calculate common investment criteria and PO 1 3
project cash flows associated with corporate
project evaluation
CO 2 Apply measures of cost of capital and financial PO 1, PO 2 3
leverage to form long-term financial policies for
business.
CO 3 Judge the merits of leasing over borrowing to PO 1 3
purchase assets.
CO 4 Describe the common factors influencing PO 1 3
dividend policy

51
VR21-PROPOSED SYLLABUS:

UNIT I
Introduction of Financial Management: Nature and Scope and Objectives of Financial
Management. Functions of FM- Firms Missions and Objectives- Major decisions of financial
Management-Profit Maximization Vs Wealth Maximization Vs EPS Maximization– Role of
Financial Manager in modern organizations.

UNIT II
Financing Decision: Sources of finance (long-term and short-term) – The Concept and
financial effects of leverage – EBIT – EPS analysis- Leverage decisions in practices-Cost of
Capital - weighted average cost of capital – Theories of cost of capital- Capital structure –
Factors effecting capital structure -Theories of capital structure.

UNIT III
The Investment Decision: Concept of Time Value of money - Nature and Significances of
Investment decision – Estimation of cash flows – Capital Budgeting Process – Techniques of
investment appraisal: Pay-back method-Accounting rate of return, and DCF: NPV-IRR-
Profitability index (PI).

UNIT IV
Dividend Decision: Meaning and Significance – Forms of Dividend-Theories of Dividend
(relevant and irreverent theories)– Determinants of Dividend Decisions – Dividend Policies
in Indian Corporate - Stock Splits.

UNIT V
Working Capital Decision: Meaning – Classification and Significance – Components of
Working Capital – Concepts of Working Capital - Working Capital Cycle - Factors
determining the Working Capital Estimation of Working Capital: Cash Management models
– Cash Budgeting - Accounts Receivables Management – Credit policies – Inventory
Management.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

52
Text Books:
1. Financial Management, I.M.Pandey, 11th Edition, Vikas publishing house, New
Delhi.
2. Financial Management Theory & Practice, Prasanna Chandra, Publisher: TMH, New
Delhi.
3. Financial Management & Policy: Global Perspective: Srivastava, R. M. Himalaya
4. Financial Management: Theory, Concepts & Problems: Rustagi, R. P. Galgotia
5. Theory & Problems In Financial Management: Khan, M. Y/ Jain, P. K. TMH
6. Fundamentals of Financial Management by Van Horne, Publisher: Prentice Hall of
India.

Reference Books :
1. Rajiv Srivastava, Anil Misra: “Financial Management”, Oxford University Press, New
Delhi,2012
2. Brigham,E.F: “Financial Management Theory and Practice”, Cengae Learning, New
Delhi, 2013.
3. Prasanna Chandra: “Financial Management Theory and Practice”, Tata McGrawHill
2011.
4. Pradip Kumar Sinha: “Financial Management”, Excel Books, New Delhi, 2009.
5. Ross, Westerfield and Jaffe and Kakani (RWJK) Corporate Finance, Tata McGraw
Hill,2009.
6. Cases In Financial Management: Pandey, I/ Bhat, R. TMH

E-Books and Online Resources

1. Financial Management and Analysis Workbook, 2nd Edition, Wiley Finance,
https://www.pdfdrive.com/financial-management-and-analysis-workbook-step-by-
step-exercises-and-tests-to-help-you-master-financial-management-and-analysis-
e158595305.html

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc20_mg31/preview
2. https://www.coursera.org/specializations/financial-management
3. https://www.ibm-institute.com/financial-management-program/

53
I MBA II SEM L T P C
HUMAN RESOURCE
Course Code MANAGEMENT 3 1 0 4
3099211201

Course Overview: In this course, students will learn the basic concepts and frameworks of
human resource management (HRM), and understand the role that HRM has to play in
effective business administration. This course will also improve student’s ability to think
about how HRM should be used as a tool to execute strategies. More specifically, students
will analyze elements such as the environment surrounding each company and their vision,
values and strategies. Then, students will discuss how these elements relate to the various
parts of HRM, such as HR policy, organizational structure, HR systems (recruitment,
placement, evaluation, compensation and development) and organizational culture. Students
will also look at numerous problems of HRM and their causes, and what action plans should
be implemented in order to solve these problems.

COURSE OBJECTIVES:
At the end of the course, the students will be able to:
1.To gain an understanding of human resource management
2.To understand HRP, Recruitment and selection.
3.To analyse various HRD programmes
4.To enhance students with the legal framework related to industrial relations
5.To understand various latest trends in HRM

COURSE OUTCOMES:

CO’s At the end of the course, the student will have PO’s mapped Strength of
the ability to: Mapping

Infer the concept and framework of human PO1, PO3,

CO1 3
resource management PO4
Understanding the concepts related to HR
CO2 procurement including recruitment and selection, PO1, PO6 3
HRP and Training and development
Integrate the importance of performance
CO3 appraisal and compensation and its correlation PO1, PO2 3
with employee retention
Provide better understanding of using HRD
CO4 practices as competitive tool for organizational PO1, PO5 3
excellence

54
VR21-PROPOSED SYLLABUS

Unit I

HRM: Significance - Definition and Functions – evolution of HRM- Principles - Ethical

Aspects of HRM- - HR policies, Strategies to increase firm performance - Role and position
of HR Department –aligning HR strategy with organizational strategy - HRM at global
perspective challenges– HRM analytics insights -emerging trends in HRM

Unit II

Procurement functions of HRM:- Job design- Job Analysis –Job description and
specifications-: HR Planning – HR Demand and Supply forecasting - Recruitment and
Selection- Sources of recruitment – selection process -Tests and Interview Techniques-
placement –induction

Unit III

Human resource development: HRD concepts- Training And Development – Methods and
techniques – Training evaluation- Management development- Performance Appraisal-
Importance – Methods – Traditional and Modern methods – Latest Trends in performance
appraisal - Career Development and Counselling-mentoring - retention

Unit IV

Wage and Salary Administration: Concept- Wage Structure- Wage and Salary Policies- Legal
Frame Work- Determinants of Payment of Wages- Wage Differentials - Incentive Payment
Systems. Welfare management: Nature and concepts – statutory and non-statutory welfare
measures.

Unit V

Managing Industrial Relations: Trade Unions - Employee Participation Schemes-

Collective Bargaining– Grievances and disputes resolution mechanisms – Safety at work –
nature and importance – work hazards – safety mechanisms - Managing work place stress-
WLB- HRIS..

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

55
Reference Books

1. K Aswathappa: ―Human Resource and Personnel Management‖, Tata McGraw Hill, New
Delhi, 2013.

2. N.SambasivaRao and Dr.Nirmal Kumar: ―Human Resource Management and Industrial

Relations‖, Himalaya Publishing House, Mumbai.

3. Mathis, Jackson,Tripathy:―Human Resource Management:Asouth-Asin Perspective‖,

Cengage Learning, New Delhi, 2013.

4. SubbaRao P: ―Personnel and Human Resource Management-Text and Cases‖, Himalaya

Publications, Mumbai, 2013.

5. MadhurimaLall, SakinaQasimZasidi: ―Human Resource Management‖, Excel Books, New

Delhi, 2010.
6. Edwin B. Flippo- Principles of Personnel Management (McGraw-Hill Series in
Management)

E-Books and Online Resources

1.https://www.ciphr.com/features/seven-best-hr-ebooks/

2.https://open.umn.edu/opentextbooks/textbooks/71

NPTEL/SWAYAMMOOCS:

1.https://onlinecourses.swayam2.ac.in/imb19_mg08/preview

2.https://www.coursera.org/learn/strategic-management

56
I MBA II SEM L T P C

Course Code MARKETING MANAGEMENT 3 1 0 4

3099211202
Course Overview: In this comprehensive and practical introduction to marketing
management, students improve their ability to make effective marketing decisions, including
assessing marketing opportunities and developing marketing strategies and implementation
plans. Course topics include market-oriented strategic planning, marketing research and
information systems, buyer behavior, target market selection, competitive positioning,
product and service planning and management, pricing, distribution, and integrated
communications, including advertising, public relations, Internet marketing, social media,
direct marketing, and sales promotions. Through a combination of interactive discussions,
cases, practical examples, individual assignments, and a group project, the course applies
marketing topics to consumer and business-to-business products, services, and non-profit
organizations. Students gain significant experience in communicating and defending their
marketing recommendations and building on the ideas of others.

COURSE OBJECTIVES:

Upon completion of this course, student will be able to:

1. Gain solid understanding of key marketing concepts and skills.

2. Perform situation analysis to assess market opportunities.
3. Develop marketing strategies (Segmentation, targeting, and positioning ) to achieve
company's objectives.
4. Usethe4P'sframe(Product,Place,Price,andPromotion)tohelpdefinethemarketingelement
sneededforasuccessfulproductoffering.
5. Buildaneffectivemarketingplantopromoteacompany'sproductand/orservice.

COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will have the PO’s mapped Strength
ability to: of
Mapping
CO 1 Understanding of key marketing concepts and skills. PO1 3
Management process.
CO 2 Analyse, and draw conclusions from market and PO1, PO2,PO6 3
environmental data.
CO 3 Develop marketing strategies (Segmentation, targeting, PO2, PO4 3
and positioning) to achieve company's objectives.

CO 4 Buildaneffectivemarketingplantopromoteacompany'spro PO6, PO7, 3

ductand/orservice. PO8

57
VR21-PROPOSED SYLLABUS

UNIT 1

Introduction to Marketing: Needs - Wants – Demands - Products - Exchange - Transactions -

Concept of Market and Marketing - Product and Production Concept - Sales and Marketing
Concept - Societal Marketing Concept - Indian Marketing Environment -

UNIT 2
Market Segmentation and Targeting: Identification of Market Segments - Consumer and
Institutional/corporate Clientele - Segmenting Consumer Markets - Segmentation Basis -
Selecting Target Markets – Role of Segmentation and Targeting in Strategy Formulation -
Developing and Communicating a Positioning Strategy.

UNIT 3
Product Decisions: Concept of a product; Classification of products; Major product decisions;
Product line and product mix; Branding; Packaging and labeling; Product life cycle-strategic
implications; New product development. Pricing Strategy: Objectives of Pricing - Methods
of Pricing - Selecting the Final price - Imitating price increases - Responding to Competitor’s
price changes.

UNIT 4
Distribution channels: Nature, functions, and types of distribution channels; Distribution
channel intermediaries; Channel management decisions; Retailing and wholesaling.
Marketing Communication: Communication Process – Communication Mix – Managing
Advertising Sales Promotion - Public relations and Direct Marketing - Sales force -
Objectives of Sales force - Structure and Size - Sales force Compensation.

UNIT 5
Marketing Organization and Control: Evolution of Marketing Department - Organizing the
Marketing Department – Marketing Ethics, Marketing Implementation – Marketing Audit
Control of Marketing Performance -Annual Plan Control - Profitability Control - Efficiency
Control – Strategic Control.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

58
Text Books:

1. Lamb, Hair, Sharma: “MKTG” Cengage Learning , New Delhi, 2013

2. Phillip Kotler: “Marketing Management “, Pearson Publishers, New Delhi, 2013.
3. Rajan Sexena: “Marketing Management”, Tata McGraw Hill, New Delhi, 2012.
4. R.Srinivasan: “Case Studies in Marketing”, PHI Learning, New Delhi, 2012
5. Tapan K Pand: “Marketing Management”, Excel Books, New Delhi, 2012
6. Paul Baines, Chris Fill, Kelly Page Adapted by Sinha K: “Marketing”, Oxford
University Press, Chenni, 2013.

Ebooks/Online Materials

1. https://www.amazon.in/Marketing-Management-Philip-T-Kotler/dp/0133856461
2. https://www.amazon.in/Marketing-Management-free-INDIAN-CASES/dp/933258740X
3. https://www.flipkart.com/marketing-management/p/itmfbrtt4zuqassj
4. https://www.quora.com/What-are-the-best-book-about-marketing-management
5. https://www.bestmarketingdegrees.org/best-books-on-marketing/

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.swayam2.ac.in/nou21_cm01/preview

2. https://onlinecourses.swayam2.ac.in/cec21_mg17/preview

59
I MBA II SEM L T P C
PRODUCTION AND OPERATIONS
Course Code MANAGEMENT 3 1 0 4
3099211203

Course Overview: Production Management also called operations management, planning

and control of industrial processes to ensure that they move smoothly at the required level.
Techniques of production management are employed in service as well as in manufacturing
industries.

COURSE OBJECTIVE:
1. To gain an understanding and appreciation of the principles and applications relevant
to the planning, design, and operations of manufacturing/service firms.

2. To develop skills necessary to effectively analyze and synthesize the many inter-
relationships inherent in complex socio-economic productive systems.

3. To reinforce useful analytical tools for operational tasks.

4. To recognize situations in a production system environment that suggests the use of

quantitative methods to assist in decision making on operations management and
strategy.

5. To understand how CRP and MRPII systems are used in managing operations

6. To increase the knowledge, and broaden the perspective of the world in which the
manager has to contribute talents and leadership in business operations.
.
COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
mapping
CO 1 Understand the core features of the operations and PO 1 1
production management function to achieve the
competitiveness of firms.
CO 2 Explain the various parts of the operations and PO 4 2
production management processes and their
interaction with other business functions
CO 3 Develop an integrated framework for strategic PO 2 3
thinking and decision making to analyze the
enterprise as a whole with a specific focus on the
wealth creation processes

CO 4 Identify operational methodologies to assess and PO 6 3

improve an organizations performance

60
VR21-APROPOSED SYLLABUS

Unit – I

Introduction: production and operations management-Definition, Nature and Scope Historical

Evolution of Production and Operations Management – Recent trends in Operation
Management, Manufacturing & Theory of Constraint, Role & responsibilities of the
production manager, Types of Production System, Just in Time (JIT Manufacturing & Theory
of Constraint) & lean system.

Unit – II

Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job
Order Manufacturing- Aggregate planning and Master Scheduling, MRP, CRP. Plant
Location & Layout Planning- Factors influencing location - types of layouts, Work Design:
Method Study and Work Measurement - Work Sampling.

Unit – III

Managing of Work Environment –Automation —Technology Management- Waste

Management. Quality Assurance and Quality Circles – Statistical Quality Control –Control
Charts for Variables- Average, Range and Control charts for Attributes. Acceptance
Sampling Plans. Inventory control ––Types of Inventory Control Systems

Unit – IV

Basic concepts of quality, dimensions of quality, Juran‘s quality trilogy, Deming‘s 14

principles, ISO 9000-14000 clauses & coverage. Total Quality Management - Zero Defects
Programmes Six Sigma, Productivity –factors affecting productivity, measurement &
improvements in productivity - Total Productive Maintenance (TPM). Industrial Safety

Unit – V

ValueEngineering - Introduction, Value Engineering/Value Analysis, Relevance of

VE in Modern Manufacturing, Process of Value Analysis, VE – Approaches and Aim,
Providing Value to the Customers Benefits

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

61
Textbooks:

1. K Aswathappa& Sridhar Bhatt, Production & Operations Management, Himalaya,

Mumbai.
2. PannerSelvem, Production and Operation Management, Prentice Hall of India.
3. Krajewski&Ritzman (2004). Operation Management -Strategy and Analysis. Prentice
Hall of India.

Reference Books:

1. Chunnawals, Production & Operation Management Himalaya, Mumbai

2. Charry, S.N (2005). Production and Operation Management- Concepts, Methods
Strategy.
John Willy& Sons Asia Pvt Limited

E – Books and Online Resources

1. https://www.academia.edu/23992923/Production_and_Operations_Management_2nd
_Edition_by_S_Anil_Kumar_and_N_Suresh
2. https://www.freebookcentre.net/business-books-download/Production-
Management.html
3. http://www.freepdfbook.com/production-and-operations-management-book-2/

NPTEL/SWAYAM/MOOCS:
1. https://onlinecourses.nptel.ac.in/noc20_mg06/preview
2. https://onlinecourses.nptel.ac.in/noc21_me18/preview

62
I MBA II SEM L T P C
BUSINESS RESEARCH
Course Code METHODOLOGY 3 1 0 4
3099211204
Course Overview: Business Research Methods provides the theoretical and practical base
for a straightforward research project such as Honours. It consists of 5 modules which cover
the fundamentals of the research proposal, literature review, and qualitative and quantitative
methods. The course first emphasises the research process and the importance of the literature
review. It then focuses upon the appropriateness of specific research methods. Students are
encouraged to critically evaluate different strategies and methods by identifying both the
strengths and weaknesses of qualitative and quantitative methods. Overall, this course equips
students with the skills and expertise to develop and implement a research dissertation.

COURSE OBJECTIVES:

The objectives of the course are:

1. Identify, specify and scope an organisational problem or issue requiring a research-
based approach
2. Define an appropriate research question prior to undertaking research
3. Assess and select from a range of research methods
4. Identify major stakeholders in the research context and identify the potential impact of
their objectives and expectations on the design of the research project
5. Conceptualise a framework for the design and implementation of a research or
professional project
6. Understand basic ideas of sampling theory and test hypotheses concerning means and
proportions, involving one or two samples.

COURSE OUTCOMES:

CO’s At the end of the course, the student will PO’s Strength
have the ability to: mapped of
mapping
Understand and apply the major types of
CO1 PO1,PO8 2
research designs
Be able to formulate and present effective
CO2 PO2 2
research reports
CO3 Formulate clearly defined research questions PO2,PO6 2
Clearly identify and analyse business
CO4 problems and identify appropriate and PO6 2
effective ways to answer those problems

63
VR 21-PROPOSED SYLLABUS:

Unit I

Introduction : Nature and Importance of research, The role of business research, aims of
social research, research process, pure research vs. applied research, qualitative research vs
quantitative research, exploratory research, descriptive research and experimental research,
ethical issues in business research. Research Process – Types of Research –Defining
Research Problem – Formulation of Hypothesis – Testing of Hypothesis.

Unit II

Data Base: Discussion on primary data and secondary data, tools and techniques of collecting
data. Methods of collecting data. Sampling design and sampling procedures. Random Vs.
Non-random sampling techniques, determination of sample size and an appropriate sampling
design. Designing of Questionnaire –Measurement and Scaling – Nominal Scale – Ordinal
Scale – Interval Scale – Ratio Scale – Guttman Scale – Likert Scale – Schematic Differential
Scale.

Unit III

Survey Research and data analysis: Media used to communicate with respondents, personal
interviews, telephone interviews, self-administered questionnaires, selection of an appropriate
survey research design, the nature of field work, principles of good interviews and field work
management. Editing – Coding – Classification of Data – Tables and Graphic Presentation –
Preparation and Presentation of Research Report.

Unit IV

Statistical Inference: Tests of Hypothesis, Introduction to Null hypothesis vs alternative

hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of
significance for small samples, application, t-test, Chi Square test.

Unit V

Multivariate Analysis: Nature of multivariate analysis, Multivariate techniques (Regression,

Co-variance, Correlation, Factor, Conjoint), analysis of dependence, analysis of
interdependence. Bivariate analysis-tests of differences-t test for comparing two means and z-
test for comparing two proportions and ANOVA for complex experimental designs.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

64
Text Books:

1. Navdeep and Guptha : “Statistical Techniques & Research

Methodology”,KalyaniPublishers
2. WillamG.Zikmund, Adhkari: “Business Research Methods”,
CengageLearning,NewDelhi,2013.
3. S.Shajahan: “Research Methods for management”, JAICO
PublishingHouse,NewDelhi,2009.
4. C R Kothari: “Research Methodology”,New Delhi : New Age International (P) Ltd.,
©2004

Reference Books:
1. C.R. Kothari: Research Methodology, methods and Techniques New Age
InternationalPublisher.
2. Navdeep and Guptha : ―Statistical Techniques & Research Methodology‖,
KalyaniPublishers
3. WillamG.Zikmund, Adhkari: ―Business Research Methods Learning, New Delhi, 2013.
4. A.N. Sadhu, Amarjitsingh, Research methodology in social sciences, 7 th Edition
Himalaya Publications.
5. A Bhujangarao , Research methodology, Excel Books, 2008.
6. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New Delhi,
2004

E – books and Online Resources

1. https://www.geektonight.com/business-research-methods-pdf/

2. https://gfgc.kar.nic.in/magadi/GenericDocHandler/32-b29ae961-fb2a-413c-91a7-
fc8599f21be0.pdf

NPTEL/SWAYAM/MOOCS:

1. https://onlinecourses.swayam2.ac.in/nou21_cm03/preview

65
I MBA II SEM L T P C

Course Code
PROJECT MANAGEMENT 3 1 0 4
3099211205
Course Overview: Project management is the application of knowledge, skills, tools, and
techniques applied to project activities in order to meet the project requirements. Project
management is a process that includes planning, putting the project plan into action, and
measuring progress and performance.

COURSE OBJECTIVES:

1. To acquaint the students and develop understanding on project planning.

2. To develop ability to monitor and control projects and risk involved.
3. To become familiar with tools and techniques used in managing projects.

COURSE OUTCOMES:

This course will acquaint the students with:

CO’s At the end of the course, the student will have PO’s mapped Strength
the ability to: of
Mapping
CO 1 Understand the Concepts of Project PO1,PO2,PO3,PO4, 3
management at the individual, team and PO7,PO8
organizational level and also understand the
Team-building skills required to support
successful performance
CO 2 Practical applications of project management to PO1,PO2,PO3,PO4, 3
formulate strategies allowing organizations to PO5,PO6
achieve strategic goals. And give a perspective
of leadership effectiveness in organizations
CO 3 Learn to develop a project scope while PO1,PO4,PO5,PO6, 3
considering factors such as customer PO7,PO8
requirements and internal/external goals
CO 4 Develop Critical-thinking and analytical PO2,PO3,PO5,PO7, 3
decision-making capabilities to investigate PO8
complex business problems to propose project-
based solutions

66
VR21-PROPOSED SYLLABUS:

UNIT I

Basics of Project Management –Concept– Project environment – Types of Projects – Project

life cycle – Project proposals – Monitoring project progress – Project appraisal and Project
selection – Causes of delay in Project commissioning– Remedies to avoid overruns.
Identification of Investment opportunities – Sources of new project ideas, preliminary
screening of projects – Components for project feasibility studies

UNIT II

Market feasibility- Determine Market conditions- Market Survey: Definition,

Purpose,Importance, Types and Example- Categories of Market survey – steps involved in
conducting market survey- Demand forecasting techniques, sales projections.

UNIT III

Technical and Legal feasibility: Production technology, materials and inputs, plant capacity,
site selection, plant layout, Managerial Feasibility Project organization and responsibilities.
Legalities – Basic legal provisions. Development of Programme Evaluation & Review
Technique (PERT) –Construction of PERT (Project duration and valuation, slack and critical
activities, critical path interpretation) – Critical Path Method (CPM)

UNIT IV

Financial feasibility – Capital Expenditure – Criteria and Investment strategies – Capital

Investment Appraisal Techniques (Non DCF and DCF) – Risk analysis – Cost and financial
feasibility – Cost of project and means of financing –– Estimation of cash flows – Estimation
of Capital costs and operating costs; Revenue estimation – Income – Determinants –
Forecasting income –Operational feasibility - Breakeven point – Economics of working.

UNIT V

Project Implementation and Review: Forms of project organization – project planning –

project control – human aspects of project management – prerequisites for successful project
implementation – project review – performance evaluation – abandonment analysis.

Relevant cases have to be discussed in each unit and in examination case study is
compulsory.

67
Reference Books
1. Prasanna Chandra, ―Projects, Planning, Analysis, Selection, Financing, Implementation
and Review‖, Tata McGraw Hill Company Pvt. Ltd., New Delhi 1998.
2. Gido: Effective Project Management, 2e, Thomson, 2007.
3. Singh M.K, ―Project Evaluation and Management‖.
4. Vasanth Desai, Project Management, 4th edition, Himalaya Publications 2018.
5. Clifford F. Gray, Erik W. Larson, ―Project Management, the Managerial Emphasis‖,
McGraw Hill, 2000.

E-Books and Online Resources

1. https://www.manage.gov.in/studymaterial/PM.pdf
2. https://bookdown.org/content/e12712f9-eea3-49cb-ad8d-a3e908f52a2f/an-introduction-
to-project-management.html

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.nptel.ac.in/noc21_mg71/preview

68
I MBA II SEM
L T P C
Course Code
PROBLEM SOLVING SKILLS
1 0 1 1
3099211280
Course Overview: Problem Solving skills play an important role in one’s career. Most of
what business managers and supervisors do is solve problems and make decisions and they
are likely to do it by reacting to the problems. Often, when they encounter a new problem or
decision they must make, they react with a decision that seemed to work before. While
problem solving is of crucial importance to all businesses when products or processes fail,
such that corrective action can be taken to prevent further failures, a potential problem can be
predicted, analysed and mitigation applied to proactively reduce the likelihood of problems
occurring. problem solving skills are one of the most important employability skills.

. COURSE OBJECTIVES:

To acquaint the students with

1. Identify different problem solving styles

2. Identify methods appropriate for solving problems
3. Apply methods to specific problems
4. Apply problem solving skills when working with children.

COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will PO’s mapped Strength of
have the ability to: Mapping
CO 1 Understand the concepts of problem solving PO8 3

CO 2 Apply the different types of charts and 3

PO1
diagrams for problem solving
CO 3 Understand the required skills needed for 2
PO2
decision making .
CO 4 Understand the basic skills to implement 1
PO8
different methods in real time cases .

69
VR21-PROPOSED SYLLABUS:

Unit-I

Introduction to Problem Solving

Unit-II

Charts & Diagrams

Unit-III

Decision making methods

Unit-IV

Implementing Methods

Unit-V

Real Time cases

Text books:

1. Textbook on Employability Skills- January 2019 by NATIONAL COUNCIL OF

EDUCATIONAL RESEARCH AND TRAINING (Author).
2. Textbook on Employability Skills - January 2020.by NCERT (Author, Editor)
3. Textbook on Employability Skills - by NCERT-2018.
Reference:

1. https://www.google.com/search?q=employability+skills+syllabus&sxsrf=ALeKk003eR_
HYrhUEL7hVF3Y-oUeQ8-
nQg%3A1622373488570&ei=cHSzYIayIsqFyAOnvpXIAw&oq=course+content+of+em
ployability+skills&gs_lcp=Cgdnd3Mtd2l6EAEYADIFCAAQzQI6BwgjELADECc6Bwg
AEEcQsAM6BwgjELACECc6CAgAEAgQBxAeOgYIABAHEB46BAgjECc6BAghEA
pQgChYvGNg3XxoBnACeACAAboCiAHTF5IBCDAuMTEuNC4xmAEAoAEBqgEHZ
3dzLXdpesgBCcABAQ&sclient=gws-wiz
2. https://nqr.gov.in/sites/default/files/CORE%20SKILLS%20CTS_30.pdf
3. https://bharatskills.gov.in/pdf/EmployabilitNew.pdf

NPTEL/SWAYAM COURSES:

1. https://onlinecourses.nptel.ac.in/noc19_hs33/preview

70
II Year – I Semester

71
II MBA I SEM L T P C

Course Code STRATEGIC MANAGEMENT 3 1 0 4

3099212100
Course Overview: The business world today is considerably different and more complex
than it was in the previous years. Both the challenges and opportunities facing organizations
of all sizes today are greater than ever. Organizations are required to continuously find better
ways to compete in the rapidly changing global business environment. Survival and
competition have become imperative for organizations in the current global scenario. In this
context, the course develops the strategic thinking and decision-making abilities of students,
especially in relation to understanding the employability of various strategies in different
situations.

COURSE OBJECTIVES:

To acquaint the students with

1. The basic concepts of strategic management,

2. To acquire the knowledge about strategic management tools and techniques including
SWOT analysis,
3. To formulate strategy for any organization and understand various generic strategies,
4. To analyse the knowledge -strategy implementation and planning systems and
5. To evaluate the problems in strategy evaluation and establishing strategic controls
COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will have PO’s mapped Strength of
the ability to: Mapping
CO 1 Understand the concepts of strategic management PO1 3
and strategic management process.
CO 2 Apply the techniques of strategic management to PO1,PO2, PO6 3
Scan the Business environment
CO 3 Develop a Strategic framework for analyzing PO2, PO4 3
competition
CO 4 Formulate and establish Strategic Controls PO6, PO7, PO8 3

72
VR21 - PROPOSED SYLLABUS:

UNIT I

Introduction: Concepts in Strategic Management, Strategic Management process –Developing a

strategic Vision, Mission, Goals, Objectives, and Policies – Factors that shape a company’s
strategy – Crafting a strategy

UNIT II

Environmental Scanning and leadership: Industry and Competitive Analysis -Evaluating

company resources and competitive capabilities - SWOT Analysis - Strategies and Competitive
advantages in diversified companies and its evaluation. Strategic Analysis and Choice: Tools and
techniques- Porter's Five Force Model, BCG Matrix, GE Model– Balanced Scorecard

UNIT III

Strategy Formulation: Strategic information systems – Strategy Framework for analysing

competition - Porter‘s Value Chain Analysis, Competitive Advantage of a Firm, Exit and Entry
Barriers - Formulation of strategy at Corporate, business and functional levels. Types of
Strategies – Tailoring strategy to fit specific industry –first mover advantages

UNIT IV

Strategy Implementation and Global level strategies: Strategy and Structure, Strategy and
Leadership, Strategy and culture connection – Operationalising and institutionalizing strategy
- Organizational Values and Their Impact on Strategy – Resource Allocation – Planning systems
for implementation. Strategies for competing in Global markets.

UNIT V

Strategy Evaluation and control: Establishing strategic controls - Measuring performance –

qualitative and quantitative techniques - Benchmarking performance evaluation Systems -
Problems in measuring performance –Strategic surveillance -strategic audit.
Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

73
Text Books

1.Vijaya Kumar P,.Hitt A: Strategic Management, Cengage learning, New Delhi,2010

2.John A PearceII, Amita Mital: “Strategic Management”, TMH, New Delhi, 2012.

3.Sanjay Mohapatra: “Cases Studies in Strategic Management”, Pearson, New Delhi,2012

Reference Books

1.Adrian Haberberg & amp; Alison: Strategic Management, Oxford University Press, New
Delhi 2010
2.P. Subba Rao: “Business Policy and Strategic Management” Text and Cases, Himalaya
Publishing House, New Delhi, 2011
3.AppaRao, Parvatheshwar Rao, Shiva Rama Krishna: “Strategic Management and Business
Policy”, Excel Books, New Delhi, 2012

E-Books and Online Resources

1. https://www.kau.edu.sa/Files/0057862/Subjects/Strategic%20Management%20Book.pdf
2. https://vtechworks.lib.vt.edu/handle/10919/99282

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.swayam2.ac.in/imb19_mg08/preview
2. https://www.coursera.org/learn/strategic-management

74
II MBA I SEM L T P C
BUSINESS ETHICS AND
Course Code CORPORATE GOVERNANCE 3 1 0 4
3099212101
Course Overview: The course aims to develop an understanding of the underlying concepts
of Corporate Governance, business ethics which are relevant to the contemporary business
environment. It is designed to foster candidates' understanding of the ethical influences on
economic, financial, managerial, and environmental aspects of business. The course further
aims to develop a candidate's ability to critically analyze ethical issues in business. This
course reviews different regulatory processes essential to the understanding of the principles
of corporate governance in India.

COURSE OBJECTIVES:

1.
To develop an understanding of Corporate Governance and Business Ethics.
2.
To understand the concept of business ethics and its relevance to India and globe.
3.
To explain Marketing ethics, corporate governance and its implications to business.
4.
To develop better understanding of corporate social responsibility in today business.
To bridge the gap between theory and practice by discussing and analysing relevant
5.
Case
COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will have PO’s mapped Strength of
the ability to: Mapping
CO 1 Learn the overview of Corporate Governance 3
and Business Ethics. PO1, PO2, PO3

CO 2 To Promote understanding of the importance, for PO1, PO4 3

business and the community, of ethical conduct;

CO 3 Provide the skills with which to recognize and PO1, PO6 3

resolve ethical issues in business;

CO 4 Enhance awareness and critical self-examination PO1, PO4 3

of one's own values, and to appreciate the
relevance of personal values in the
business/workplace setting

75
VR21- PROPOSED SYLLABUS:

UNIT I

Introduction to Business Ethics: Define Ethics, Values, Morals-Importance of Business

Ethics-Business Ethics and Law-Ethics in Workplace-Ethical decision-making process-
Theories of Business Ethics- Ethical practices in management

UNIT II

Impact of Globalization on Indian business ethics-Unethical practices among Indian

companies and their reasons-Concept of Corporate Social Responsibility- Relationship
between CSR and Business Ethics -Reasons behind major Indian scams- Ethical Behavior
andAudit of Ethical Behavior

UNIT III

Ethics in functional management: ethics in marketing mix-Marketing Ethics of sales,

advertising, Product placement, Target marketing-Ethics in HRM & Finance – HR related
ethical issues – Whistle blowing policy- Ethics in financial aspects of business-Frauds in
Banks - Measures taken against Bank Frauds – Frauds in Insurance sector - Measures taken
against Insurance Frauds.

UNIT IV

Corporate Governance: An overview – Theory and Practice of Governance- various model of

Governance- Good Corporate Governance - OECD Principles – Sarbanes-Oxley Act 2002-
SEBI Initiatives–– Various Committee Reports on Corporate Governance.

UNIT V

Corporate Governance in Local and Global Scenario: – Governance issues relating to Board
of Directors– Duties and responsibilities of Auditors -Rights and privileges of Shareholders -
Problems faced by investors and other stakeholders- Governance Policies & practices in
Developed Economies.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

76
Text Books:

1. S.K.Mandal: “Ethics in Business and Corporate Governance”, TMH, New Delhi, New
Edition
2. Marianne M Jennings: “Cases in Business Ethics”, Cengage Learning, New Delhi, New
Edition

Reference Books:
1. S.Prabhakaran: “Business Ethics and Corporate Governance”, Excel Books, New
Delhi, New Edition
2. . N.Balasubramanyam: “A Case Book on Corporate Governance and
Stewardship”,TMH., New Delhi, New Edition. A.C.Fernando: “Business Ethics and
Corporate Governance”, Pearson Publishers,New Delhi, New Edition

E-Books and Online Resources

1. Business Ethics and Corporate Governance by K ViyyannaRao& G Naga Raju (Author)

NPTEL/SWAYAMMOOCS:

1.https://onlinecourses.nptel.ac.in/noc21_mg46/preview
2.https://onlinecourses.swayam2.ac.in/cec20_mg32/preview

77
II MBA I SEM L T P C
MINI PROJECT
Course Code
0 0 2 2
3099212160

The mini project is preferably field based i.e., society/corporate/ business/ Government/
NGO’s is carried out during the third semester.

 The student has an option of choosing their own area of interest which may be related
to the course work. It is evaluated for 2 credits.

 The mini project evaluated for the total of 50 marks, of which assessment by the
supervisor / guide for 25 marks is done based on the work of mini project report and
the remaining 25 marks are sub-divided for presentation/viva-voce. The viva-voce is
done internally by a committee, comprising the project supervisor and two faculty
members nominated by the Head of the Department.

78
II MBA I SEM L T P C

Course Code SELF-MANAGEMENT SKILLS

1 0 1 1
3099212180

Course Overview:

Self-Management skills play an important role in one’s career. Professional skills are a
person’s skill set and ability to perform a certain type of activity or task. Self-Management
skills enhance a person’s ability to make himself/herself better. Hard skills are mainly
applicable at the work place. Self-Management skills are applicable both at workplace and
outside the work place. Self-Management skills complement the hard skills which are
occupational requirement of a job. It also complements many other activities even outside the
work place. Presently Self-Management skills are increasingly sought out by employers in
addition to standard qualification. There are instances of professions where Self-Management
skills proved to be more important, on a long-term basis than occupational skills.

COURSE OBJECTIVES:

To acquaint the students with

1. Identifying Self-Management skills and personal attributes commonly required by

professional’s,
2. Identify and evaluate the Self-Management skills or qualities student need to develop in
order to improve their employment prospects.
3. Identify and describe one career path appropriate for your self
4. To identify, explain and evaluate the skills and personal attributes for success.
5. Identify and explain own individual development needs in relation to a job selection.

COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will have PO’s mapped Strength of
the ability to: Mapping
CO 1 Understand the concepts of Self-Management PO1 3
skills.
CO 2 Apply the different type of Self-Management skills PO1,PO2,PO6 3
for management of the Business environment.
CO 3 Understand the required Self-Management skills PO2, PO4 3
needed for the better improvement individual
development and to face competition.
CO 4 Understand the basic skills to perform and to PO6, PO7, PO8 3
control in all business activities.

79
VR21 PROPOSED SYLLABUS:

Unit-I

Self-awareness and Confidence

Unit-II

Attitude & Enthusiasm

Unit-III

Discipline & Punctuality

Unit-IV

Ambition & Goal setting

Unit-V

Adaptability and Resilience

Reference books:

1. Textbook on Employability Skills- January 2019 by NATIONAL COUNCIL OF

EDUCATIONAL RESEARCH AND TRAINING (Author).
2. Textbook on Employability Skills January 2020 by NCERT (Author, Editor)
3. Textbook on Employability Skills - by NCERT-2018.
Web sources:

4. https://www.google.com/search?q=employability+skills+syllabus&sxsrf=ALeKk003e
R_HYrhUEL7hVF3Y-oUeQ8-
nQg%3A1622373488570&ei=cHSzYIayIsqFyAOnvpXIAw&oq=course+content+of+emp
loyability+skills&gs_lcp=Cgdnd3Mtd2l6EAEYADIFCAAQzQI6BwgjELADECc6BwgA
EEcQsAM6BwgjELACECc6CAgAEAgQBxAeOgYIABAHEB46BAgjECc6BAghEApQ
gChYvGNg3XxoBnACeACAAboCiAHTF5IBCDAuMTEuNC4xmAEAoAEBqgEHZ3dz
LXdpesgBCcABAQ&sclient=gws-wiz

NPTEL/SWAYAM COURSES:

1. https://nptel.ac.in/courses/109/104/109104107/

80
II MBA I SEM L T P C

Course Code INTERNSHIP

0 0 1 1
3099212161

Internship is introduced in the course of study for duration of 8 weeks after the completion of
Second Semester during summer vacation in order to provide hands on experience to the
students. It is expected to create a platform for a job or further research in the chosen area.
The evaluation of the internship is done in Third semester.

 In training period, the candidates should work on a specific problem related to the
elective subject.

 The student has an option of choosing their own area of interest which should be
related to the course work and it is evaluated for 1 credit.

 A detailed project report, duly authorized by the industry supervisor / guide, shall be
submitted at second year first semester end and the Internship report is evaluated for
50 marks in total by the internal guides.

81
II MBA I SEM L T P C

Course Code WOMEN’S RIGHTS IN INDIA

3099212121 3 0 0 0
Course Overview: This course is designed to make students to understand the significance
of Women’s role in society and development of the nation and make aware the rights and
constitution for women’s.

COURSE OBJECTIVES:

To acquaint the students with

1. To make them understand the rights of the women defined in the constitution of India.
2. To aware about the laws related to family and marriages in legal perspectives.
3. To aware the Political rights and reservations for women in India.
4. To create awareness on gender base violence at work and law for women who are working.
COURSE OUTCOMES:

After the completion of the course the student will be able to

CO’s At the end of the course, the student will have the PO’s mapped Strength of
ability to: Mapping
CO 1 To know the role of women in the development of PO7 1
the society and the rights given by the constitution
of India.
CO 2 To identify the acts and laws related to women’s in PO7 1
family and marriages
CO 3 To elucidate political rights of women in India and -
their reservations
CO 4 To remember the laws related to women‘s -
protection at work and violence

VR21-PROPOSED SYLLABUS:

UNIT I

CONSTITUTIONAL RIGHTS OF WOMEN IN INDIA: Indian constitution relating to

women - Fundamental rights - Directive principles of state policy - right to equality - rights
against exploitation - cultural and educational rights - the right to constitutional remedy -
University Declaration of Human Rights - Enforcement of Human Rights for Women and
Children - Role of Cells and Counseling Centers - Legal AID cells, Help line, State and
National level Commission

82
UNIT II

LAWS RELATED TO FAMILY AND MARRIAGE Rights inside the family: Personal Laws
- Laws of Marriage (Hindu and Muslims) registration of Marriages - Minimum age at
marriage - Special Marriage act 1954 - Divorce Laws - Judicial Separation and Divorce -
Hindu Divorce Laws - Muslim Divorce Laws Maintenance Laws: Hindu - Muslim and
Cr.P.C.Sec 125 read - with Section 127 of Cr.P.C Women and Property Rights including
Right to Succession and Inheritance (with reference to Hindu and Muslim Laws) Issues &
Rights related to abortion (Medical termination of pregnancy) Domestic violence - Dowry
prohibition Act - family court act 1986 - Need for Uniform Civil Code.

UNIT III

POLITICAL RIGHTS OF WOMEN IN INDIA Political Rights of Women in India -

Electoral process - women as voters - candidates and leader - pressure group, 73rd and 74th
amendment and representation of women in local self-government – women in Rural and
urban local bodies - Reservation of women - party ideologies and women’s issues.

UNIT IV

LAWS RELATED TO GENDER BASED VIOLENCE AND WORK -Laws against violence
& Sexual crimes: eve teasing – rape - indecent representation of women -abduction and
kidnapping - immoral trafficking, prevention of sati - Devadasis act.

UNIT V

LAWS FOR WORKING WOMEN-Labor law relating to women - minimum wages act -
Equal wages & Equal remuneration -Maternity benefit & child care – ESI - Sexual
harassment at work place and visakha Judgement.

83
Reference:
1. Agnes, Flavia. (1992). “Give us “Give us This Day Our Daily Bread: Procedures and Case
Law on Maintenance”. Majlis, Bombay.
2. Agnes, Flavia. (1999). “Law and Gender Inequality: The Politics of Women‟s Rights
India”. OUP, New Delhi
3. Agnes, Flavia. (2003). “Feminist Jurisprudence: Contemporary Concerns”. Majlis,
Mumbai.
4. Agnes, Flavia. (2004). “A Study of Family Courts in West Bengal”. West Bengal
Commission for Women Kolkata.
5. ArunaGoel. (2004). “Violence and Protective Measures for Women Development and
Empowerment”.Deep& Deep, New Delhi.
6. Dhagamwar, Vasudha.(1992). “Law, Power and Justice: The Protection of Personal Rights
in the Indian Code”. Second Edition, Sage, New Delhi.
7. IAWS. (1994). “The State and The Women‟s Movement in India”. IAWS, Delhi
8. International Solidatory Network. (2006). “Knowing our rights: Women, Family, Laws and
customs in the Muslim World”. Zubaan, Kali for women, New Delhi.
9. Krishna Iyer, V.R. (1984). “Law and Religion” Deep and Deep Publication, New Delhi.
10. Leelavathi Chari.(1987). “Know your rights – Marriage and Divorce, Maintenance”.
Custory and guaradianship of minor children, Tamil Nadu Social Welfare Board,
Madras.
11. Menonnivedita (2004). “Recovering Subversion: Feminist Politics beyond the
Law”.Permanent Black, Delhi.

84
II Year –II Semester

85
II MBA II SEM L T P C
SUPPLY CHAIN MANAGEMENT
Course Code AND ANALYTICS 3 1 0 4
3099212200

Course Overview: This course provides to acquire knowledge and skills in data driven
decision making for enhancing supply chain management performance and thus positively
impact the financial performance of the company.

COURSE OBJECTIVES:

1. To understand the functions comprising supply chain, how these functions interact, and how
supply chain can be managed as a system to reduce total cost.

2. To gain a working understanding of supply chain analytics and data driven decision making
for enhancing supply chain performance.

3. To introduce students advanced vehicle routing problem heuristics, scheduling

algorithms-deficit function Approach and linking algorithms.

COURSE OUTCOMES:

CO’s At the end of the course, the student will have PO’s Strength
the ability to: mapped of
mapping
CO 1 Understand the core features of supply chain
management function to achieve the PO1 1
competitiveness of firms.
CO 2 foster data driven decision making by applying
supply chain analytics for enhancing supply chain PO2 3
performance
CO 3 Apply scheduling algorithms and linking
algorithms to resolve business problems. PO6 3
CO 4 Understand the role of computer/ IT in supply
chain management by being adoptive to PO8 2
continuous learning

86
VR21 - PROPOSED SYLLABUS:

Unit I

Basics of Supply Chain Management: Introduction to Supply Chain Management –

Evolution-Different views of Supply Chain – Supply Chain Strategy – Supply Chain Drivers
– Developing Supply Chain Strategy- Strategic fit in Supply Chain. Analytics in Supply
Chain Management

Unit II

Supply Chain Analysis - Types of Supply Chains - Advanced Planning - Structure of

Advanced - Planning Systems-Strategic Network Planning - Demand Planning - Master
Planning - Demand Fulfilment and ATP - Production Planning and Scheduling, Purchasing
and Material Requirements Planning , Distribution and Transport – Planning - Coordination
and Integration - Collaborative Planning.

Unit III

Set covering and Set Partitioning Problems, Advanced Vehicle Routing Problem Heuristics,
Scheduling Algorithms-Deficit function Approach and Linking Algorithms

Unit IV

Fuzzy Logic and Techniques-Application in SCM - Recent issues in SCM: Role of computer/
IT in supply chain management, CRM Vs SCM, Benchmarking concept, features and
implementation, outsourcing –basic concepts, value addition in SCM – concept of demand
chain management.

Unit V

Inventory Management in Supply Chain- Network Design in Supply Chain- Alternative

Channels of Distribution- Location Decisions in Supply Chain-Implementing Advanced
Planning Systems - The Definition of a Supply - Chain Project -The Implementation Process-
SCM in a Pharmaceutical Company , Food and Beverages

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

87
Reference Books

1. Mohanty R.P, S.G Deshmuki ―Supply Chain Management Biztantra, New Delhi
2. Sunil Chopra, Peter Meindl, Supply Chain Management ,Pearson Education, India

E – books and Online Resources

1. https://base-logistique-services.com/storage/app/media/Chopra_Meindl_SCM.pdf
2. https://www.pfri.uniri.hr/knjiznica/documents/Supply_Chain_Management.pdf

NPTEL/SWAYAM/MOOCS:

1. https://onlinecourses.nptel.ac.in/noc20_mg27/preview
2. https://www.coursera.org/learn/supply-chain-analytics-essentials

88
II MBA II SEM L T P C
INNOVATION AND
Course Code ENTREPRENEURSHIP 3 1 0 4
3099212201

Course Overview: This course provides business and non-business majors with the skills
necessary to succeed as an entrepreneur. The fundamentals of starting and operating a
business, developing a business plan, obtaining financing, marketing a product or service and
developing an effective accounting system will be covered, basic knowledge on institutions
which provide EDP’s will be covered.
COURSE OBJECTIVES:

At the end of the course, the students will be able to:

1. To give an overview on the concept of Entrepreneurship.
2. To understand the role and qualities of an entrepreneur.
3. To know Ethical Responsibilities of an entrepreneur.
4. To understand the concept of Women Entrepreneurship.
5. To know the entrepreneurial motivation.

COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will PO’s mapped Strength of
have the ability to: Mapping
CO 1 Understand the outline of Entrepreneurship PO1 3
development
CO 2 To develop the project identification and PO1, PO2,PO6 3
selection, idea planning
CO 3 To understand the about the MSME polices and PO2, PO4, 3
services.
CO 4 To know the institutional support to the MSME PO6, PO7, PO8 3
industries.

89
VR21- PROPOSED SYLLABUS:

UNIT I

Entrepreneurship: Definition of Entrepreneur, Entrepreneurial motivation and barriers;

Internal and external factors; Types of entrepreneurs; Theories of entrepreneurship;
Classification of entrepreneurship. Creativity and Innovation: Creative Problems Solving,
Creative Thinking, Lateral Thinking, Views of De Bono, Khandwalaand others, Creative
Performance in terms of motivation and skills.

UNIT II

Creativity and Entrepreneurial Plan: Idea Generation, Screening and Project Identification,
Creative Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical;
Project Planning, Evaluation, Monitoring and Control, segmentation, Targeting and
positioning of Product, Role of SIDBI in Project Management.

UNIT III

Operation problems: Incubation and Take-off, Problems encountered Structural, Financial

and Managerial Problems, Types of Uncertainty. Institutional support for new ventures:
Supporting organizations; Incentives and facilities; Financial Institutions and Small-scale
Industries, Govt. Policies for SSIs.

UNIT IV

Family and non-family entrepreneurs: Role of Professionals, Professionalism vs. family

entrepreneurs, Role of Woman entrepreneur, Sick industries, Reasons for Sickness, Remedies
for Sickness, Role of BIFR in revival, Bank Syndications.

UNIT V

Introduction to Innovation management, Managing Innovation within Firms, Business

strategy & organization Knowledge, New Product Strategy & Managing New Product
Development, Role of Technology in Management of innovation, Managing for Intellectual
Property Right.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

90
Text Books:

1.VSP Rao, Kuratko: “Entrepreneurship’, Cengage Learning, NewDelhi,

2.K.Ramachandran: “Entrepreneurship Development”, TMH, NewDelhi, 2012
3.B.Janakiram, M Rizwana: “Entrepreneurship Development” ExcelBooks, New Delhi, 2011
4.Rajeev Roy: “Entrepreneurship”, Oxford University Press, NewDelhi,2012
5.Manjunatha, Amit Kumar Goudar: “Management andEntrepreneurship” University Science
Press, New Delhi, 2011
6.Eric A Morse, Ronald K Mitchell: “Cases in Entrepreneurship”, SAGE Publication, New
Delhi, 2011.

References:

1. Couger, C-Creativity and Innovation (IPP, 1999)

2. Nina Jacob, -Creativity in Organisations (Wheeler, 1998)
3. Jonne&Ceserani-Innovation&Creativity(Crest) 2001.
4. BridgeSetal-Understanding Enterprise: Entrepreneurship and Small
Business(Palgrave,2003)
5. Holt-Entrepreneurship: New Venture Creation (Prentice-Hall) 1998.
6. Singh P&Bhanderkar A-Winning the Corporate
Olympiad:TheRenaissancearadigm(Vikas)
7. Dollinger M J-Entrepreneurship (Prentice-Hall, 1999).
8. Tushman, M.L. & Lawrence, P.R. (1997)-Managing Strategic Innovation & Change
Oxford .
9. Jones T. (2003)-Innovating at the Edge: How Organizations Evolve and Embed
Innovation Capability.Butterwork Heinemann, U. K.
10. Amidon, D. M.(1997)-Innovation Strategy for the Knowledge
Economy:TheKanawakening. Butterwork-Heinemann, New Delhi, India.

E-Books and Online Resources

1. https://www.dynamictutorialsandservices.org/2018/10/entrepreneurship-development-
notes.html
2. https://www.google.com/search?client=avast-a-
1&q=entrepreneurship+development+notes&oq=entrepreneurship+development+note
s&aqs=avast..69i64j69i59i450l8.12j0j7&ie=UTF-8

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc21_mg70/preview
2. https://onlinecourses.nptel.ac.in/noc21_hs102/preview

91
II MBA II SEM L T P C

Course Code MAJOR PROJECT

0 0 6 4
3099212260

 A student who has undergone practical training for a period of 8 weeks in a Corporate
Enterprise based on field survey i.e., society/corporate/ business/ Government/ NGO’s
after the second Semester during summer vacation has to submit the major project
report.

 The student should submit a certificate obtained from the organization in the report.

 The student should prepare a Project Report under the supervision of an internal guide
from Department of Management Studies.

 The student has to carry out a project work assigned for 4 credits. The candidate is
required to submit dissertation approved by the Project Review Committee (PRC).

 PRC consists of Head of the Department, Project Coordinator and concerned Project
Guide and one senior faculty from each specialization of the department.

 Registration of Project work: A candidate is permitted to register for the project work
in the end of the third semester after satisfying all the academic requirements.

 In order to get the approval from the PRC, the candidate has to submit the title,
objective and plan of action of his project work in consultation with his project guide.
The student can initiate the project work from the beginning of the fourth semester.

 Each candidate works on the project approved by the PRC of the college. Progress of
the work is reviewed for every month by the PRC.

 On completion of the project work, the candidate has to submit the draft copy of
dissertation to the Head of the Department for the approval of PRC and has to make
an oral presentation.

 After the final approval of PRC, four copies of the Project Thesis certified by the
Project Guide and Head of the department has to be submitted to the department.

 The thesis is evaluated for 100 marks by one external examiner selected by the chief
superintendent of examinations from a panel of 3 examiners, who have expertise in
that specialization.

92
II MBA II SEM L T P C

Course Code LEADERSHIP SKILLS

1 0 1 1
3099212280

Course Overview: Leadership skills play an important role at least once in anyone’s career.
Leadership skills can help in all aspects of career, from applying for jobs to seeking career
advancement. It is one of many soft skills that employers value. Leadership skills often
incorporate several different personality traits and communication abilities that are useful for
anyone to learn and practice over time. Leadership skills are skill used when organizing other
people to reach a shared goal. Whether in a management position or leading a project,
leadership skills require the person to motivate others to complete a series of tasks often
according to a schedule. Leadership is not just one skill but rather a combination of several
different skills working together.

COURSE OBJECTIVES:

To acquaint the students with

1. Identifying Leadership skills and personal attributes commonly required by

professional’s,
2. Identify and evaluate the Leadership skills or qualities student need to develop in order to
improve their employment prospects.
3. Identify and describe one career path as Leader.
4. To identify, explain and evaluate the skills and personal attributes for success.
5. Identify and explain own individual development needs in relation to a job selection.

COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will PO’s mapped Strength of
have the ability to: Mapping
CO 1 Understand the concepts of employability skills PO1 3
and responsibilities
CO 2 Apply the different type of skills for PO1, PO2,PO6 3
management the Business environment.
CO 3 Understand the required skills needed for the PO2, PO4 3
better improvement individual development
and to face competition.
CO 4 Understand the basic skills to perform and to PO6, PO7, PO8 3
lead in all business activities.

93
VR 21 PROPOSED SYLLABUS:

Unit-I

Introduction to Leadership and team effectiveness.

Unit-II

Charismatic and Transformational Leadership

Unit-III

Cross-cultural leadership

Unit-IV

Ethical Leadership

Unit-V

Developing Leadership skills

Reference books:

1. Textbook on Employability Skills- January 2019 by NATIONAL COUNCIL OF

EDUCATIONAL RESEARCH AND TRAINING (Author).
2. Textbook on Employability Skills - January 2020 by NCERT (Author, Editor)
Textbook on Employability Skills - by NCERT-2018.
Web sources

NPTEL/SWAYAM COURSES:

1. https://onlinecourses.nptel.ac.in/noc19_mg34/preview

94
II MBA II SEM L T P C
MOOCS: Related to
Course Code Management Courses other than listed
0 0 0 2
3099212270 courses in the syllabus

 It is an online course (Minimum of 12 weeks) evaluated for 3 credits to promote

advanced knowledge suitable for placement and research.

 The registered MOOCs course must not be same as any of the courses listed in the
program structure of their regulation.

 The MOOCs course can be registered in any of the semester and the grade obtained in
the MOOCs course will printed on the grade sheet/transcript of the Fourth Semester.

 In case the student fails in the registered MOOCs course, he/she shall register and
qualify the same or another course through MOOCs in the same domain.

95
II MBA II SEM L T P C

Course Code UNIVERSAL HUMAN VALUES

2 0 0 0
3099212221

Course Overview: Every human being has two sets of questions to answer for his life: a)
what to do? and, b) how to do?. The first set pertains to the value domain, and the other to the
skill domain. Both are complimentary, but value domain has a higher priority. Today,
education has become more and more skill biased, and hence, the basic aspiration of a human
being, that is to live with happiness and prosperity, gets defeated, in spite of abundant
technological progress. This course is aimed at giving inputs that will help to ensure the right
understanding and right feelings in the students in their life and profession, enabling them to
lead an ethical life.

COURSE OBJECTIVES:

1. To help students distinguish between values and skills, and understand the need, basic
guidelines, content and process of value education.
2. To help students initiate a process of dialog within themselves to know what they
really want to be’ in their life and profession.
3. To help students understand the meaning of happiness and prosperity for a human
being.
4. To facilitate the students to understand harmony at all the levels of human living, and
live accordingly.
5. To facilitate the students in applying the understanding of harmony in existence in
their profession and lead an ethical life

COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
CO 1 Understand the significance of value inputs in a
classroom, distinguish between values and skills,
understand the need, basic guidelines, content and process
of value education, explore the meaning of happiness and PO8 3
prosperity and do a correct appraisal of the current
scenario in the society.

CO 2 Distinguish between the Self and the Body, understand

the meaning of Harmony in the Self the Co-existence of PO1,PO8 3
Self and Body

96
CO 3 Understand the value of harmonious relationship based on
trust, respect and other naturally acceptable feelings in
PO2,
human-human relationships and explore their role in 3
PO4,PO8
ensuring a harmonious society

CO 4 Understand the harmony in nature and existence, and

work out their mutually fulfilling participation in the PO6, PO7,
3
nature. PO8

UNIT I

Course Introduction-Need, Basic Guidelines, Content and Process for Value Education
Understanding the need, basic guidelines, content and process for Value Education, Self-
Exploration-what is it?-its content and process, Natural Acceptance’ and Experiential
Validation-as the mechanism for self exploration, Continuous Happiness and Prosperity-A
look at basic Human Aspirations, Right understanding, Relationship and Physical Facilities-
the basic requirements for fulfilment of aspirations of every human being with their correct
priority, Understanding Happiness and Prosperity correctly-A critical appraisal of the current
scenario, Method to full fill the above human aspirations: understanding and living in
harmony at various levels.

UNIT II

Understanding Harmony in the Human Being-Harmony in Myself -Understanding human

being as a co-existence of the sentient I’ and the material Body’, Understanding the needs of
Self (I’) and Body’-Sukh and Suvidha, Understanding the Body as an instrument of I’ (I
being the doer, seer and enjoyer), Understanding the characteristics and activities of I’ and
harmony in I’. Understanding the harmony of I with the Body: Sanyam and Swasthya, correct
appraisal of Physical needs, meaning of Prosperity in detail, Programs to ensure Sanyam and
Swasthya.

UNIT III

Understanding Harmony in the Family and Society- Harmony in Human-Human Relationship

Understanding harmony in the Family- the basic unit of human interaction , Understanding
values in human-human relationship; meaning of Nyaya and program for its fulfillment to
ensure Ubhay-tripti; Trust (Vishwas) and Respect (Samman) as the foundational values of
relationship, Understanding the meaning of Vishwas; Difference between intention and
competence, Understanding the meaning of Samman, Difference between respect and
differentiation; the other salient values in relationship, Understanding the harmony in the
society (society being an extension of family): Samadhan, Samridhi, Abhay, Sah-astitva as
comprehensive Human Goals, Visualizing a universal harmonious order in societyUndivided
Society (AkhandSamaj), Universal Order (SarvabhaumVyawastha )- from family to world
family!.

97
UNIT IV

Understanding Harmony in the Nature and Existence-Whole existence as Co-existence

Understanding the harmony in the Nature, Inter connectedness and mutual fulfillment among the
four orders of nature-recyclability and self-regulation in nature, Understanding Existence as Co-
existence (Sah-astitva) of mutually interacting units in all-pervasive space, Holistic perception of
harmony at all levels of existence.

UNIT V

Implications of the above Holistic Understanding of Harmony on Professional Ethics Natural

acceptance of human values, Definitiveness of Ethical Human Conduct, Basis for Humanistic
Education, Humanistic Constitution and Humanistic Universal Order.

Text Books:
1. R R Gaur, R Sangal, G P Bagaria, 2009, A Foundation Course in Human Values and
Professional Ethics.

Reference:
1. Ivan Illich, 1974, Energy & Equity, The Trinity Press, Worcester, and Harper Collins,
USA.
2. E.F. Schumacher, 1973, Small is Beautiful: a study of economics as if people
mattered, Blond & Briggs, Britain.
3. Sussan George, 1976, How the Other Half Dies, Penguin Press. Reprinted 1986, 1991.
4. Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Behrens III,
1972, Limits to Growth-Club of Rome’s report, Universe Books.
5. A Nagraj, 1998, JeevanVidyaEkParichay, Divya Path Sansthan, Amarkantak.

NPTEL/SWAYAM COURSES:

1. https://nptel.ac.in/courses/109/104/109104068/

98
II MBA I SEM L T P C
PERFORMANCE EVALUATION AND
Course Code COMPENSATION MANAGEMENT 3 1 0 3
3099212130

Course Overview: In this course, students will learn the basic concepts of performance
management (PM), and understand the role that PM has to play in effective role in various
functions like performance plan, competency mapping, performance evaluation for
Recognition and Rewards, performance monitoring and counselling. This course will also
improve student’s ability to think about how Compensation management in organizations
takes place. Several important topics will be addressed like basic concepts of compensation,
welfare measures, structures of compensation and the role of tax planning in compensation
benefits.

COURSE OBJECTIVES:

1. To understand the objectives and evolution of Performance Management

2. To understand the merging dimension of Performance Management system

3. To evaluate how effectively employees are fulfilling their job responsibilities and
contributing to the accomplishment of organizational goals

4. To learn basic compensation concepts and the context of compensation practice and to
understand the legally required employee benefits

5. To familiarize the role of various bodies involved in Compensation Management.

COURSE OUTCOMES:

CO’s After completing this Course, the student should be PO’s Strength
able to know: mapped of
Mapping

Determine effectiveness of performance management in PO1, PO8

CO1 an organization 3

Analyze concept of performance appraisal for reward PO1, PO8

CO2 3
and recognition
Determine concepts of compensation and designing of PO1, PO4,
CO3 PO7 3
effective compensation system
To Understand Wage and Salary Administration PO1,
CO4 3
PO2,PO7

99
VR21 PROPOSED SYLLABUS

Unit- I

Introduction: –Definition –concerns-scope-Historical developments in performance

management-Over view of performance management-Process for managing performance-
Importance –Linkage of PM to other HR processes-Performance Audit.

Unit- II

Performance Management Planning: Introduction-Need-Importance-Approaches-The

Planning Process—Planning Individual Performance- Strategic Planning –Linkages to
strategic planning-Barriers to performance planning-Competency Mapping-steps-Methods.

Unit-III

Management System: objectives – Functions- Phases of Performance Management System-

Competency, Reward and Electronic Performance Management Systems-Performance
Monitoring and Counselling: Supervision- Objectives and Principles of Monitoring-
Monitoring Process- Periodic reviews- Problem solving- engendering trust-Role efficiency-
Coaching- Counselling and Monitoring- Concepts and Skills.

UNIT -IV

Compensation: concept and definition – objectives and dimensions of compensation program

– factors influencing compensation –Role of compensation and Reward in Modern
organizations Compensation as a Retention strategy- aligning compensation strategy with
business strategy - Managing Compensation: Designing a compensation system – internal
and external equity– pay determinants - frame work of compensation policy - influence of
pay on employee attitude and behaviour - the new trends in compensation management at
national and international level.

UNIT V

Compensation Structure: Compensation Structure -History and past practices, elements of,
management compensation –Types of compensation system-Performance based and Pay
based structures-Designing pay structures-comparison in evaluation of different types of pay
structures-Significance of factors affecting-Tax Planning –Concept of Tax Planning-Role of
tax planning in compensation benefits-Tax efficient compensation package-Fixation of tax
liability salary restructuring. Relevant cases have to be discussed in each unit and in
examination case is compulsory from any unit.

Relevant cases have to be discussed in each unit and in examination case is compulsory

100
Reference Books

1. PremChadha: ―Performance Management‖, Macmillan India, New Delhi, 2008.

2. Michael Armstrong & Angela Baron, ―Performance Management‖: The New
Realities, Jaico Publishing House, New Delhi, 2010.
3. T.V.Rao, ―Appraising and Developing Managerial Performance‖, Excel Books,
2003.
4. David Wade and RonadRecardo, ―Corporate Performance Management‖, Butter
Heinemann, New Delhi, 2002.
5. DewakarGoel: ―Performance Appraisal and Compensation Management‖, PHI
Leaarning, New Delhi, 2009
6. A.M. Sarma ―Performance Management Systems‖ Himalaya Publishing House, New
Delhi, 2010.

E-Books and Online Resources

1.https://store.shrm.org/books-resources/hr-topics/compensation

2.https://www.humanresourcestoday.com/ebook/performance-management/

NPTEL/SWAYAMMOOCS:

1.https://onlinecourses.swayam2.ac.in/imb19_mg08/preview

2.https://www.coursera.org/learn/strategic-management

101
II MBA I SEM L T P C
EMPLOYEE RELATIONS AND
Course Code ENGAGEMENT 3 1 0 3
3099212131

Course Overview: This course serves as an introduction into the field of Employee
relations. Students will learn about the history of the field and of labour unions, how the
Employee relations system in the India works in general, and differences and similarities
between public and private sector Employee relations. It will also cover Employee
Engagement systems, management and trade union activity at the strategic, functional and
workplace levels, Employee Engagement in the present Corporate organizations.

COURSE OBJECTIVES:
By the end of this course, you should be able to:
1. To introduce students to the terminology, history, and models of the industrial relations
system.
2. To provide tools and other resources for students who will be pursuing further instruction
and research in industrial relations
3. To provide the various grievance Redressal mechanisms
4. To provide current practices in organizations.
5. To make them understand the role of managers in employee engagement

COURSE OUTCOMES:

CO’s After completing this Course, the student should be able to PO’s Strength of
know: mapped Mapping
CO 1 Explain and apply different laws related to Employee PO1, PO2 3
relation in India
CO 2 Understand the concept of trade union and aware of its PO1, PO3, 3
disputes solving mechanisms. PO8
CO 3 Able to understand and cope up with the emerging trends PO3, PO4, 3
PO5
in employee relations
CO 4 To implement various IR legislations for the wellbeing of PO2, PO5, 3
employees. PO6

VR21PROPOSED SYLLABUS

UNIT I

Industrial Relations Management: Concept-meaning and scope of IR-system frame work-

Theoretical perspective- Evaluation –Background of industrial Relations in India- Influencing
factors of IR in enterprise and the consequences. Globalization and IR- Recent trends in
industrial relations.

UNIT II

Trade Unions: Introduction-Definition and objectives-growth of Trade Unions in India -

Union recognition-Union Problems-Employees Association- Collective Bargaining –

102
Characteristics-Importance-Principles-The process of CB-Participation in the bargaining
process-Essential conditions for the success of collective bargaining –Negotiating techniques
and skills.

UNIT III

Employee Grievances: Causes of Grievances – Grievances Redressal Machinery – Discipline

in Industry - Measures for dealing with Indiscipline–Standing Orders- Code Discipline.

UNIT IV

Industrial Disputes: Meaning, nature and scope of industrial disputes - Cases and
Consequences of Industrial Disputes –Prevention and Settlement of industrial disputes in
India.

UNIT V

Employee Engagement: Concept-Definition-Elements- Factors- Levels - Driers of Employee

Engagement-Measurement-Strategies- The role of managers in engaging the employees.

Relevant cases have to be discussed in each unit and in examination case is compulsory:

Text Books:

1. B.D.Singh: ―Industrial Relations‖ Excel Books, New Delhi, 2010

2. Prof. N. SambasivaRao and Dr.Nirmal Kumar: ―Human Resource Management and
Industrial Relations‖, Himalaya Publishing House, Mumbai
3. RatnaSen: ―Industrial Relations‖, MacMillan Publishers, New Delhi, 2011
4. ArunMonappa: ―Industrial Relations‖, TMH, New Delhi. 2012

Reference Books:
1.Memoria: ―Dynamics of Industrial Relations, Himalaya Publishing House, New Delhi,
2010
2.C.S Venkataratnam: ―Industrial Relations‖, Oxford University Press, New Delhi, 2011

3.Sinha: Industrial Relations, Trade Unions and Labour Legislation Pearson Education, New
Delhi, 2013.
NPTEL/SWAYAMMOOCS:
1.https://onlinecourses.swayam2.ac.in/imb19_mg08/preview
2.https://www.coursera.org/learn/Employye Relations/ Engagement

103
II MBA I SEM L T P C

Course Code HUMAN CAPITAL MANAGEMENT 3 1 0 3

3099212132

Course Overview: The course examines the techniques, policies, processes, strategies, and
practices used by corporate companies and managers to effectively and efficiently leverage
their human Intellectual capital. Students will learn how the various ―core areas of human
Capital management including staffing, performance management, & Compensation are
aligned to accomplish business objectives.. The goal is that by the end of the course,
students will have a greater appreciation for the importance of human capital for achieving
an organization‘s goals.

COURSE OBJECTIVES:
By the end of this course, you should be able to:
1. Familiarize the students with meaning, definitions and Objectives of HCM
2. Understand the environmental influence of human resources.
3. Describe the field of "HCM" and understand its relevance to managers and employees
in corporate organizations.
4. Establish a basic Accounting practices adopted by the Corporate Organizations.

COURSE OUTCOMES:

CO’s After completing this Course, the student should be PO’s Strength
able to know: mapped of
Mapping
CO 1 Developing business and management competencies
PO1 3
among the future managers.
CO 2 Developing the ability to examine and analyze the PO1,
3
impact of Human Capital Management Initiatives PO2,PO6
CO 3 Facilitating deeper insights, stimulation towards PO2,
creative thinking, honing of management skills. 3
PO4,
CO 4 To analyze and apply international HCM concepts in
PO6,
3
relation to g ethical issues at the work place PO7, PO8

104
VR21 PROPOSED SYLLABUS

Unit I

Economic theories of Human Capital: Nature and Role of Human Capital; The Human
Capital Model; Predictions of Human Capital Approach; Socio-economic relevance of labour
problems in changing scenario; Evolution of organized labour; Industrialization and
Development of Labour Economy; Growth of Labour Market in India in the globalised
stetting.

Unit II

Accounting Aspects of Human Capital – Cost Based Models: Meaning, Basic Premises, Need
and Significance of HRA, Advantages and Limitation of HRA; Monetary and Non-Monetary
Models; Cost Based Models- Acquisition Cost Method, Replacement Cost Model,
Opportunity Cost Method, standard cost method, Current Purchasing Power Method
(C.P.P.M.); Comparison of Cost incurred on Human capital and the contributions made by
them in the light of productivity and other aspects.

Unit III

Accounting Aspects of Human Capital – Value Based Models: Value Based Models -
Hermanson‘s Unpurchased Goodwill Method, Hermanson‘s Adjusted Discount Future
Wages Model, Lev and Schwartz Present Value of Future Earnings Model, Flamholtz‘s
Stochastic Rewards Valuation Model, Jaggi and Lau‘s Human Resource Valuation Model,
Robbinson‘s Human Asset Multiplier Method, Watson‘s Return on Effort Employed Method,
Brummet, Flamholtz and Pyle‘s Economic Value Method of Group Valuation, Morse‘s Net
Benefit Method; Recent developments in the field of Human Asset/Capital Accounting.

Unit IV

Quality of Work Life: Workers‘ Participation in Management - Worker‘s Participation in

India, shop floor, Plant Level, Board Level- Quality Circles. Workers‘ education objectives -
Rewarding. Employees Engagement and Empowerment-nature-types-drivers-benefits-
measurement of Engagement-Empowerment.

Unit V

Industrial Accidents and safety: meaning and definition of accident-types of industrial

accidents-cost and consequences-causes and prevention of accidents- Industrial safety –
statutory machineries for industrial safety-safety audit. Social Security: Introduction and
types –Social Security in India, Health and Occupational safety programs- work place
discipline –work place counselling-meaning –definition –types-advantages-characteristics of
an effective counsellor.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

105
Text Books:

1. Walter Hageabuch, Social Economics, Cambridge University Press.

2. S. Howard Patterson, Social Aspects of Industry.
3. Millis and Montgomery, Labours Progress and some Basic Labour Problems Mc -Graw
Hill Book Company.
4. Likert, Rensis, the Human Organisation: Its Management and Value,McGraw Hill Book
Co., New York, N.Y.
5. Ganguli, Prabuddha, Intellectual Property Rights: Unleashing the Knowledge Economy,
Tata McGraw-Hill Publishing Co. Ltd., New Delhi.
6. Chakra borty, S.K., Human Asset Accounting: The Indian Context in Topics in
Accounting and Finance, Oxford University Press.
Reference Books:
1. I.L.O., Social & Labour aspects of Economic Development, Geneva
2. Report of the National Commission on Labour
3. Herman son, Roger H. Accounting for Human Assets, Occasional Paper No.14, Graduate
School of Business Administration, Michigan State University.
4. Flamholtz’s, Eric G., Human Resource Accounting: Advances in Concepts, Methods and
Applications, Jossey Eass Publishers, San Francisco, London.

NPTEL/SWAYAMMOOCS:
1.https://onlinecourses.swayam2.ac.in/imb19_mg08/preview
2.https://www.coursera.org/learn/Human Capital Management

106
II MBA II SEM L T P C
GLOBAL HUMAN RESOURCE
Course Code MANAGEMENT 3 1 0 3
3099212230
Course Overview: The course examines the techniques, policies, processes, strategies, and
practices used by corporate companies and managers to effectively and efficiently leverage
their human Intellectual capital. Students will learn how the various ―core areas of human
resource management including staffing, performance management, work and job design,
training, and compensation and cross culture Management issues are aligned to accomplish
business objectives. Additionally, because GHRM is becoming less of a functional
responsibility and more of manager‘s responsibility, the theories and techniques taught in
the course are applicable for many positions in a wide variety of organizations. The goal is
that by the end of the course, students will have a greater appreciation for the importance of
human capital for achieving an organization‘s goals.

COURSE OBJECTIVES:
By the end of this course, you should be able to:
1. Familiarize the students with meaning, definitions and Objectives of GHRM
2. Understand the environmental influence of human resources.
3. Describe the field of "HRM" and understand its relevance to managers and
employees in corporate organizations.
4. Conduct a basic job analysis and apply this understanding of job
requirements to other human resource management systems
5. Recognize Global human resource management tools
6. Critically assess and evaluate Global human resource policies and practices.
COURSE OUTCOMES:

After completing this Course, the student should be able to know:

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
CO 1 Able to Demonstrate across a broad knowledge of GHRM 3
strategies, Policies and practices across a range of cultural PO1
and nations.
CO 2 To Understand and identify the differences between the 3
intentional and domestic dimension of the operational PO1,
PO2,PO6
aspects of GHRM
CO 3 To Demonstrate and understand the management of 3
expatriate employees and the problems confront to PO2,
PO4,
expatriate management

107
CO 4 To analyze and apply international HRM concepts in 3
PO6,
relation to global ethical issues in the work place PO7, PO8

VR – 21 PROPOSED SYLLABUS:

UNIT –I
Introduction: A Global HR Perspective in New Economy-Challenges of Globalization -
Implications of Managing People and Leveraging Human Resource- - Conflicts - Strategic
Role of International HRM – Global HR Planning – Staffing policy – Training and
development – performance appraisal –International Labour relations – Industrial democracy
– Talent crunch – Indian MNCs and Challenges – Legal Aspects of Global HRM

UNIT-II

Managing International Assignments: Significance, Selection methods, Recent trends in

international staffing, Positioning Expatriate, Repatriate factors of consideration, Strategies,
International assignments for Women, Problems

UNIT –III
Cross Culture Management: Importance – Concepts and issues –dimensions of multicultural
management and organization theories (Globe project, Hofstede’s and Trompennar’s
framework,) considerations Problems, Skill building methods, Cross Culture Communication
and Negotiation – Cross Culture teams

UNIT-IV
Talent Management:
Talent Acquisition: Effective recruiters, Training and Developing Recruiters- Recruitment
Metrics, Developing Applicant Attraction Strategies Measurement, Describing and
Interpreting Data, Using Data Strategically, Characteristics of using successful measures,
Creating and validating assessment systems – External Assessment Methods – Internal
Assessment Methods

UNIT-V.
Global Strategic Advantages through HRD: Measures for creating global HRD Climate,
Strategic Frame Work of HRD and Challenges, Globalization and Quality of work Life and
Productivity, Challenges in Creation of New Jobs through Globalization- New Corporate
Culture –ethics and the GHR Manager.
Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

108
Text Books:

1. SubbaRao P: “International Human Resource Management”, Himalaya Publishing House,

Hyderabad, 2011
2. Aswathappa K, Sadhana Dash: “International Human Resource Management, TMH, New
Delhi,
3. Tony Edwards: “International Human Resource Management”, Pearson Education, New
Delhi,

Reference Books:
1. Monir H Tayeb: “International Human Resource Management”, Oxford Universities Press,
Hyderabad, 2012.
2. NilanjanSen Gupta: “International Human Resource Management Text and cases” Excel
Books, New Delhi

NPTEL/SWAYAMMOOCS:
1.https://onlinecourses.swayam2.ac.in/imb19_mg08/preview
2.https://www.coursera.org/learn/Global Human Resource Management

109
II MBA II SEM L T P C
LABOUR WELFARE AND
Course Code EMPLOYMENT LAWS 3 1 0 3
3099212231
Course Overview: To have an effective human resource practice, the knowledge of Labour
welfare and employment law is an indispensable part. Especially in the Indian scenario, the
Labour welfare and security is paramount in industrial relations solutions. Thus to enable the
students to have a good base in Labour Law, this paper focuses on various Labour
legislations, dispute solving machineries and Judicial setup. There are units with conceptual,
descriptive, analytical, practical and legal aspects.

COURSE OBJECTIVES:

To acquaint the students to

1. To know the development and the judicial setup of labour laws

2. Understanding the salient features of labour welfare
3. To learn constitutional provisions regarding labour.
4. Identify forms of legal remedies available under employment laws
5. To learn the laws relating to Industrial Relations, Social Security and Working
conditions.

COURSE OUTCOMES:
This course will acquaint the students with:

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
CO 1 Understands the concepts of labour welfare and law
PO1, PO7 3
CO 2 Apply knowledge of the structure of the legal system to
PO1,
understand the validity of various types of legal 2
PO4,PO 7
pronouncements, rulings and regulations.
CO 3 Understand the administrative process and the role it plays
in resolving disputes that frequently arise in employment PO7 2
settings.
CO 4 Students should be better at handling wages and salary
PO1 2
administration

110
VR21-PROPOSED SYLLABUS

UNIT I

Labour Welfare: Concept, scope and philosophy, principles and approaches of labour
welfare, Indian constitution on labour, Agencies of labour welfare and their role. Impact of
ILO on labour welfare in India.

UNIT II

Labour welfare programmes: Statutory and non-statutory, extra mural and intra mural,
Central Board of Workers‘ Education; Workers‘ Cooperatives- Welfare Centres -Welfare
Officers‘ Role, Status and Function, Signs of poor welfare

UNIT III

Labour Legislation: Objectives-Principles-Classification-Evaluation of Labour legislation in

India- Factories Act 1948, Definitions - Objectives of Act - Factory Inspectorate: – Measures
to be taken by Factories for Health, Safety and Welfare of Workers - Working Hours - Wage
and Compensation - Provisions Relating to Hazardous Processes - Annual Leave with Wages
- Special Provisions - Obligations by Employer and Employee - Offences and Penalties.,
Contract Labour (Regulation and Abolition) Act 1970 and A.P.Shops and Establishments
Act.

UNIT IV

Industrial Relations Legislation: Industrial Disputes Act 1947Concept, objectives, Types of

Strikes and their Legality – Authorities under the Act and their Duties – Voluntary Reference
of Disputes to Arbitration – Types of Strikes and Lock-outs Wages for Strike and Lock-out
Period– Change in Conditions of Service. Industrial Employment (standing orders) Act 1946
Certification of Draft Standing Orders – Appeals – Date of Operation of Standing Orders –
Posting of Standing Orders – Payment of Subsistence Allowance.

UNIT V

Trade Unions Act 1926. Definitions - Scope and Significance – Characteristics - Types of
Trade Unions - Reasons for Joining Trade Unions - Advantages and Disadvantages of Trade
unionsLegislations of Trade Unions- Rights and Privileges. Wage and Social Security
Legislation: Payment of wages Act 1936 - Minimum wages Act 1948 - Payment of Bonus
Act 1966 -. Payment of Gratuity Act 1972 - Workmen‘s Compensation Act 1923 -
Employees State Insurance Act 1948 - Maternity Benefit Act 1961 and Employees Provident
Fund and Miscellaneous Provisions Act 1952.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

111
Text books

1. Malik, P.L: ―Industrial Law‖, Eastern Book Company. Laknow,1977

2. Moorthy, M.V: ―Principles of Labour Welfare‖, Oxford University Press, New Delhi

References:

1. Govt. of India (Ministry of Labour, 1969). Report of the Commission on Labour Welfare,
New Delhi: Author.

2. Govt. of India (Ministry of Labour, 1983). Report on Royal Commission on Labour in

India, New Delhi: Author.

3.Pant, S.C: ―Indian Labour Problems‖, Chaitanya Pub. House. Allahabad.

E-Books and Online Resources

1. https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=16102.http://sdeuoc.ac.in/sites/defa
ult/files/sdehttp://www.ebooks-for-all.com/bookmarks/detail/Labour-Laws-in-
India/onecat/Electronic-books+Law+Law-by-Country+Asia/0/all_items.html_

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc21_mg88/preview
2. https://nptel.ac.in/courses/122/105/122105020/
3. https://onlinecourses.swayam2.ac.in/arp19_ap57/preview

112
II MBA II SEM L T P C
HUMAN RESOURCE
Course Code DEVELOPMENT 3 1 0 3
3099212232
Course Overview: The course aims to equip students to develop themselves into a critically
reflective and capable HRD practitioner, or a manager who can facilitate the learning of
others. The major objective of the course is to explain and demonstrate the contribution of
HRD in an organization and enable student to develop an ability to decide learning and
training needs; and have competence in the design and delivery of learning programmes.
Organizations are made up of people: their knowledge, skills, attitudes and interconnections.
In order to survive and thrive, organizations need to facilitate the growth of all of these as
part of a HRD strategy. Human Resource Development (HRD) is a key activity that
systematically leads to the growth and development of people in organisations, and makes
organisations more effective

COURSE OBJECTIVES:
By the end of this course, you should be able to:
1. To enable the students to understand the HRD and system at various levels in general
and in certain specific industries or organizations.
2. To help the students focus on and analyse the issues and strategies required to select and
develop manpower resources
3. To develop relevant skills necessary for application in HRD related issues
4. To Enable the students to integrate the understanding of various HRD concepts along
with the domain concept in order to take correct business decisions

COURSE OUTCOMES:

CO’s After completing this Course, the student should be PO’s Strength
able to know: mapped of
Mapping
CO 1 To develop the understanding of the concept of human PO1 3
resource development and to understand its relevance in
organizations.
CO 2 To develop necessary skill set for application of various PO1,PO4 2
HRD issues.
CO 3 To analyse the strategic issues and strategies required to PO1,PO2 2
select and develop manpower resources.
CO 4 To integrate the knowledge of HRD concepts to take PO1,PO2 2
correct business decisions

113
VR21-PROPOSED SYLLABUS

UNIT-I

Concept of HRD-objectives-Structure-Need-Scope- HRD in selected industrial organisations-

significance-HRD functions-Framework-Techniques-Attributes of a HRD manager.

UNIT – II

HRD Strategies:- An Overview - Strategies - Training and Development - Methods -

Evaluation of training programmes. HRD Process Model: Methods of Implantation,
Evaluation of HRD programmes. Identification of HRD needs and Design and development
of HRD programmes.

UNIT – III

HRD interventions: Mentoring for employee development: Concepts of Mentoring-

Perspectives-Mentoring relationship-Outcomes of Mentoring programmes-Design and
implementation of formal-mentoring programmes-Barriers to mentoring-Role of mentoring in
development, understanding the role and responsibilities of mentor, mentee-Special issues in
Mentoring.

UNIT – IV

Employee counselling for HRD: Overview of counselling programmes, employee assistance

programme, stress management, employee wellness and health promotion. Career Planning,
management, and development: Career development stages and activities, role of individual
and organization in career planning, Issues in career management.

UNIT-V

The future of HRD and HRD Ethics: Research, practice and education of HRD for innovation
and talent development and management, Role of HRD in developing ethical attitude and
behaviour and development, Ethical problems with HRD roles. Applications of HRD: HRD
Climate, HRD for managing organizational change, HRD for Workers (blue collar
employees), HRD Audit.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

114
Text Books:

1. Arun Monappa; Personnel Management;

2. Rudrabasava Raj M.N. : Dynamic Personnel Administration Management of Human

Resources;

3. Udai Pareek, Human Resource Development;

Reference Books:
1.S. Ravishankar & R.K. Mishra (Ed). : Management of Human Resources in Public
Enterprises;
2.Haribson F, Educational Planning and Human Resources Development, International
Institute for Education, UNESCO, Paris;
3. Bell DJ, Planning Corporate' Manpower, Longman;
4.Walker James W'. Human Resource Planning, MGH.

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.nptel.ac.in/noc19_mg51/preview

115
II MBA I SEM L T P C
INVESTMENT ANALYSIS AND
Course Code PORTFOLIO MANAGEMENT 3 1 0 3
3099212133
Course Overview: This course will emphasize an understanding of the economic forces that
influence the pricing of financial assets. Understanding of investment theory will be stressed
and tied in with discussion of applicable techniques such as portfolio selection. Although the
course material will cover formulae that can be applied in different business situations, a
primary objective of this course will be to learn the concepts behind the formulae. Simple
memorization of formulae is meaningless in this age of computers; simple computation of
formulae is increasingly automated. The added value that a human being brings to a work
situation is the ability to impose structure on the situation and to analyze the situation.

COURSE OBJECTIVES:

1. To learn the basic concepts of investment education like Investment, Equity and Bond
Valuation Models, Investment Analysis Portfolio Analysis and Selection and Portfolio
Evaluation and Revision.
2. Acquire the knowledge about asset valuations which helps in investment analysis.
3. Understand the approach to investment analysis and efficient market theories.
4. To know the methods of portfolio management, evaluation and revision

COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
CO 1 Meet the needs of students who want to pursue career
in the investment field, use the various alternatives PO1 3
available for investment.
CO 2
Find the relationship between risk and return and learn
to measure risk and return and adopt the same in the PO1,PO 2 3
real life situations.

CO 3 Valuate the equities and bonds.

PO1, PO2 3
CO 4 Undertake the tasks of investment analysis, portfolio
PO1, PO2 3
analysis and evaluation

116
VR21- PROPOSED SYLLABUS:

UNIT I

Concept of Investment Education: Investment Vs Speculation, Investment alternatives -

Investment Process - Sources of Investment Information – 2. Financial Markets: Primary
market, Secondary market; Stock Exchange: Meaning, Functions, regulatory structure, Types
of stock exchanges, Trading mechanism, Calculation of SENSEX and NIFTY. Evaluation of
Return and Risk – Meaning and of Security Returns & Risk, Types of Risk, Portfolio Risk,
Measurement of Risk and Return (Problems), Risk Return Trade-off

UNIT II

Equity and Bond Valuation Models – Preference Shares and Equity Shares Earning
Valuation-Cash flow valuation-Asset Valuation-Dividend-discount model; Valuation of
Bonds – Bond Returns and Risks -Bond Pricing Theorems convexity, duration, bond
immunization. (Problems)

UNIT III

Investment Analysis: Fundamental Analysis – Economy, Industry and Company Analysis,

Technical Analysis – Dow Theory – Candlestick Analysis _Elliot Wave Theory – Trends and
Trend Reversals – Moving Averages- Relative Strength Index - Efficient Market Theory –
Hypothesis- Forms of Market Efficiency.

UNIT IV

Portfolio Analysis and Selection: Elements of Portfolio Management, Portfolio Management

Process, Portfolio Models – Markowitz Model, Efficient Frontier and Selection of Optimal
Portfolio. Sharpe Single Index Model and Capital Asset Pricing Model, Arbitrage Pricing
Theory. (Problems)

UNIT V

Portfolio Evaluation and Revision: Performance Evaluation of Portfolios; - Sharpe Model -

Jensen’s Model and Treynor Ratio for PF Evaluation, Evaluation of Mutual Fund – Portfolio
Revision. (Problems)

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

117
\

Text Books
1. S.Kevin: “Security Analysis and Portfolio Management”, PHI Learning, New Delhi, 2009
2. PunithavathyPandian: “Security Analysis and Portfolio Management”, Vikas Publishing
House, New Delhi, 2009

Reference Books
1. Prasanna Chandra, “Investment Analysis and Portfolio Management”, TMH, New Delhi,
2013
2. Shashi and Rosy: “Security Analysis and Portfolio Management Investment
Management”, Kalyani Publishers, New Delhi 3rd edt.
3. SudhindraBhat, “Security Analysis and Portfolio Management”, Excel Books.32
4. Charles.P.Jones, “Investments: Analysis and Management”, John Wiley &Sons, Inc. 9th
Ed.
5. Preeti Singh, “Investment Management”, Himalaya Publishing House. New Delhi.
6. DhaneshKhatri, “Investment Management and Security Analysis;Text and Cases”,
Macmillan Publishers. New Delhi, 2011
7. V.K.Bhalla: “Fundamentals of Investment Management”, S.Chand, New Delhi, 2013

E-Books and Online Resources

1.Investment Analysis and Portfolio Management, 10th ed, Reilly & Brown,
a.https://www.pdfdrive.com/investment-analysis-and-portfolio-management-10th-ed-
e1650318.html
2.Investments Workbook: Principles of Portfolio and Equity Analysis, (CFA Institute
Investment Series)
a.https://www.pdfdrive.com/investments-workbook-principles-of-portfolio-and-equity-
analysis-cfa-institute-investment-series-e162154063.html

NPTEL/SWAYAMMOOCS:
1.https://nptel.ac.in/courses/110/105/110105035/

118
II MBA I SEM BANKING AND INSURANCE L T P C
Course Code MANAGEMENT
3099212134 3 1 0 3
Course Overview: Banking and Insurance is a postgraduate Banking program. The degree
course is the study of fundamentals as well as concepts in the banking and Insurance. The
course has been designed to expose students to the understanding of banking and its
technicalities. The course prepares students for a professional qualification in banking &
insurance and provides a solid base in the field of Banking & insurance, thus making it easier
to acquire leadership/ Managerial role in both Banking & insurance sector. The programme
will also illuminate the economic functions of banks, banking and insurance industry.

COURSE OBJECTIVES:
1. To develop an understanding about fundamental concepts of Banking.
2. To understand about financial system and its role and to study on NPA.
3. To analyse the Banking & Insurance regulations.
4. To gain an overall understanding of Insurance industry.

COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
CO 1 Understand a comprehensive knowledge about evolution PO1, PO8
3
of banking sector and its growth
CO 2 PO1, PO2,
Analyse banking tools & services PO3, PO6, 3
PO8
CO 3 Demonstrate the contemporary developments in PO1, PO3,
3
Banking. PO8
CO 4 PO1, PO4,
Understand various insurance products 3
PO7

119
VR21 PROPOSED SYLLABUS

UNIT-I

Introduction to Indian Financial System: Structure of Indian financial system-Meaning of

Bank & Banking- Evolution of Banking- Nationalization, Reforms - Indian banking
structure-Types - Role and functions of RBI - Financial Inclusion & Exclusion in India - Role
and importance of banks in economic development

UNIT-II

Bank Credit & Financial Performance Analysis of Banks: Introduction to Bank Credit-Types
of Lending - Assessment of Credit Worthiness of a Prospective Borrower - Management of
Credit Process - Loan Pricing, Financial Performance Analysis of Banks: CAMEL Approach,
Key Performance indicators -Profitability Analysis-Non-Performing Assets: - Causes &
Implications - Modes of Recovery and Management of NPAs (Recent issues)

UNIT -III

Regulation & Innovations in Banking System: Banking regulation in India- Regulation of

Bank Capital: Basel Accords I, II, III and IV, SLR, CRR, and Repo Rate & Reverse Repo
rate. Innovations in Banking Services: E-Banking - Security aspects of E-Banking-Core
concepts of E-Banking: ATM, Debit & Credit Card (Plastic Money), Tele banking, CDM, E-
Cheque, ECS, EFT, RTGS, NEFT, IFSC, E-Purse, Net Banking, Mobile Banking

UNIT -IV

Introduction to Insurance: Insurance as a Risk Management Tool- Principles of Insurance -

Characteristics of Insurance contract – Types of Insurance-Functions of Insurers- Types of
Insurers- Concept of Reinsurance, Advantages and Limitations- Marketing channels: Role of
Agents & brokers –Classification, Criteria for appointment - An Overview of IRDAI.

UNIT V

Insurance: Life and General: Classification of Insurance; Life Insurance - Types of Life
Insurance contracts, General insurance: –Overview, Types - Third Party Administrators-
Micro Insurance in India.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

120
Text Books
1. Peter.S.Rose& Sylvia. C. Hudgins: “Bank Management & Financial Services”, Tata
McGraw Hill New Delhi, 2010,
2. James S. Trieschmann, Robert E. Hoyt & David. W. Sommer B:“Risk Management &
Insurance”, Cengage Learning, New Delhi

Reference Books
1. Vasant Desai: “Banks & Institutional Management”, Himalaya Publishing House, 2010.
2. R.K.Sharma, Shashi and Jagwant: “Banking and Insurance”, ,Kalyani Publishers, 16th
edition.

E-Books and Online Resources

1. https://drive.google.com/file/d/1eIS3wwFbhtkPhtT1Xx_6gq6P9JZX97La/view
2. http://cbseacademic.nic.in/web_material/Curriculum/Vocational/2018/Banking%20and%
20Insurance/Banking%20%20XI%20%20class.pdf

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.swayam2.ac.in/cec20_mg08/preview
2. https://onlinecourses.nptel.ac.in/noc20_mg10/preview

121
II MBA I SEM L T P C

Course Code MERGERS, ACQUISITIONS AND 3 1 0 3

3099212135 CORPORATE RESTRUCTURING

Course Overview: This course enriches us with all strategic, legal, accounting, taxation,
funding and valuation concepts and issues relating to Mergers & Acquisition and Corporate
restructuring in the Indian and global context.

COURSE OBJECTIVES:

1. Understand basic concepts of Mergers & Acquisitions

2. Interpret strategic perspectives of Mergers & Acquisitions

3. Explore the dynamics of Mergers & Acquisitions process

4. Evaluate the methods of Mergers & Acquisitions and corporate restructuring

COURSE OUTCOMES:

Acquaint the students with

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
CO 1 Critically Understand basic concepts of Mergers &
PO1 3
Acquisitions
CO 2 Discuss the various strategic perspectives of Mergers
& Acquisitions PO2 3

CO 3 Analyse the dynamics of Mergers & Acquisitions

process PO6 3

CO 4 Elucidate on methods of Mergers & Acquisitions and

corporate restructuring PO3 3

122
VR21 PROPOSED SYLLABUS

Unit – I
Mergers- types of merger– theories of mergers- operating, financial and managerial synergy
of mergers – value creation in horizontal, vertical and conglomerate mergers – internal and
external change forces contributing to M & A activities- Impact of M & A on stakeholders.

Unit – II
M & A – A strategic perspective- industry life cycle and product life cycle analysis in M&A
decision, strategic approaches to M&A- SWOT analysis, BCG matrix. Takeovers, types,
takeover strategies, - Takeover defences – financial defensive measures – methods of
resistance – anti-takeover amendments – poison pills Legal aspects of
Mergers/amalgamations and acquisitions/takeovers- Combination and Competition Act-
Competition Commission of India (CCI), The SEBI Substantial Acquisition of Shares and
Takeover code

Unit – III
Merger Process: Dynamics of M&A process - identification of targets – negotiation - closing
the deal. Five-stage model – Due diligence– Types - due diligence strategy and process - due
diligence challenges. Process of merger integration – organizational and human aspects –
managerial challenges of M & A.

Unit – IV
Methods of financing mergers – cash offer, share exchange ratio – mergers as a capital
budgeting decision Synergies from M&A: Operating and Financial synergy Accounting for
amalgamation – amalgamation in the nature of merger and amalgamation in the nature of
purchase- pooling of interest method, purchase method – procedure laid down under Indian
companies act of 2013.

Unit – V
Corporate restructuring – significance - forms of restructuring – joint ventures – sell off and
spin off – divestitures – equity carve out – leveraged buy outs (LBO) – management buy outs
– master limited partnership– Limited Liability Partnership (LLP) in India: Nature and 91
incorporation of LLP-De merger- strategic alliance buyback of shares.

Text Books:

1. Value Creation from Mergers and Acquisitions, Sudi Sudarsanam – 1/e, Pearson
Education, 2003.

2. Merger Acquisitions & Corporate Restructuring – Chandrashekar Krishna Murthy &

Vishwanath. S.R – Sage Publication.

3. Corporate Restructuring, Bhagaban Das, Debdas Raskhit and Sathya Swaroop Debasish,
Himalaya Publishing, 2009.

4. Sudarsanam, S. 2010. ¿Creating Value from Mergers and Acquisitions: The

Challenges¿, Prentice Hall - Pearson.

123
5. Arzac, R.E., 2008. ¿Valuation for Mergers, Buyouts and Restructuring¿, Wiley.
(Important for topics 3 to 6).

Reference Books:
1. Mergers, acquisitions and Corporate Restructuring, NishikantJha, Himalaya Publishing
House, 2011.
2. Business Legislation for Management, M.C. Kuchhal and Vivek Kuchhal, 4/e, Vikas
Publishing House, 2013.

3. De Pamphilis, D., 2019. ¿Mergers, Acquisitions, and Other Restructuring Activities¿, 9th
Edition. Academic Press.

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc20_mg56/preview
2. https://onlinecourses.swayam2.ac.in/cec20_mg17/preview

124
II MBA II SEM L T P C
INTERNATIONAL FINANCIAL
Course Code MANAGEMENT 3 1 0 3
3099212233
Course Overview: Globalization era has given way to Competitive global environment
Domestic as well as multinational corporations (MNC) are either directly or indirectly
exposed to international competition and a requirement of an understanding of various
currency risks and international financial markets becomes imperative. This course aims at
providing students with an in-depth knowledge of international finance issues.

COURSE OBJECTIVES:

Upon successful completion of this subject students should be able to:

1. To provide overview of International financial system-markets, Institutions,

Instruments
2. To develop an understanding of Frame work of Foreign exchange
3. To Study the Global financial management in MNCs
4. To Know the various international financing/investing activities,
5. To understand international taxation and Global Indebtedness

COURSE OUTCOMES:

To acquaint the students with:

CO’s At the end of the course, the student will have the PO’s mapped Strength of
ability to: Mapping
CO 1 Demonstrate the understanding of international PO1 3
financial environment
CO 2 Illustrate applications pertaining to, e.g., exchange PO1 3
rate determinants, foreign exchange exposure,
foreign direct investment and the balance of payment.

CO 3 Develop a frame of reference through which to PO1, PO6 3

identify, evaluate, and solve problems pertaining to
international financial management.
CO 4 Develop critical and analytical skills and the ability PO1, PO6 3
to international financing.

125
VR21-PROPOSED SYLLABUS:

UNIT I
Introduction to Global Financial Management: Evolution of international financial system-
International Financial Markets-Instruments- Euro CP, Euro Bonds, Euro Equity, ADRs,
GDRs.; International Financial Institutions- ADB, International Monetary Fund (IMF),
IBRD(International bank for reconstruction and Development), BIS, Multi-lateral
development banks (MLDB).

UNIT II
Management of Exchange: What is exchange rate? Sources and uses of foreign exchange-
Foreign Exchange Market mechanism; Exchange Rates-Determination of Exchange Rates -
Balance of Payments (Equilibrium vs Disequilibrium)- correcting mechanism- - Different
Theories- IRP, PPP, IFE theories.

UNIT III
Global Financial Management: Globalization and MNCs- New Challenges and
Opportunities- PESTLE analysis - Global Organizational structure; Sources of funds for
MNCs.

UNIT IV
Foreign Investment Decisions: Corporate Strategy and Foreign Direct Investment (FDI) and
motives; Multinational Capital Budgeting; International Acquisition and Valuation, Adjusting
for Risk in Foreign Investment.

UNIT V
Global Indebtedness and International Accounting External Resources and Development-
Nature and Magnitudes of External Debt- Factors influencing Debt Crisis- Management of
external Indebtedness and Challenges - International Accounting and Reporting; Foreign
Currency Transactions, Multinational Transfer Pricing.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

126
Text Books
1.Eun C.S., Resnick B.G: “International Financial Management”, Tata McGraw Hill Education
Pvt. New Delhi 2010
2.Jeff Madura, “ International Financial Management” Cengage Learning Limited, 2008.
Reference Books
1.PG Apte, “International Financial Management” Tata McGraw Hill Limited, 2009.
2.Sharan V., “International Financial Management”, PHI Learnings, New Delhi, 2012.
3.V.A.Avadhani: “International Financial Management” Himalaya Publication, 2013

E-Books and Online Resources

1. International Financial Management, 9th ed, JEFF Madura
2. https://www.pdfdrive.com/international-financial-management-9th-ed-e33407995.html
NPTEL/SWAYAMMOOCS:
1. https://nptel.ac.in/courses/110/105/110105031/

127
II MBA II SEM L T P C
FINANCIAL RISK
Course Code MANAGEMENT 3 1 0 3
3099212234
Course Overview: Effective risk management is not only a cornerstone of good corporate
governance; it is increasingly an essential business tool that assists with the development of
strategy, the preparation of Business Plans and decision-making processes. This course will
apply the fundamental concepts of risk management to a number of key business functions
and equip you to perform risk assessments, develop appropriate mitigation strategies and
effectively communicate outcomes to senior management.
COURSE OBJECTIVES:

To acquaint the students with

1. Develop a common understanding of risk across multiple functions and business

2. It helps in so we can manage risk cost-effectively on an enterprise wide basis.
3. Achieve a better understanding of risk for competitive advantage.
4. Build safeguards against earnings-related surprises.
5. Build and improve capabilities to respond effectively to low probability, critical,
catastrophic risks.

COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
CO 1 Demonstrate the risk management concepts in PO1, PO3 3
identifying financial risks.
CO 2 Applying models to measure financial risks PO1, 3
PO2,PO6
CO 3 Interpret and analyze financial risks for their PO2, PO4, 3
management PO5
CO 4 Understand the Regulatory framework PO4, PO6, 3
PO7, PO8

128
VR21-PROPOSED SYLLABUS

UNIT-I

INTRODUCTION TO RISK MANAGEMENT:

Introduction The concept of Risk, Nature, Need and scope of risk, Sources of risk, Types of
risk Misconceptions of Risk. - Risk Indicators - Risk Management Process– Identification of
Risks: Liquidity Risk, Market Risk, Foreign Exchange Risk, Operational Risk etc.

UNIT-II

MEASUREMENT OF RISKS (I): Measurement of Interest Rate Risk: Re-pricing Model,

Duration Model, Market model and Market Rate Risk Measurement: Value at Risk, Monte
Carlo Simulation Approach.

UNIT-III

MEASUREMENT OF RISKS (II): Measurement of Credit Risk: The Credit Metrics Model-
Measurement of operational and Technology Risk- Measurement of Foreign Exchange and
Sovereign Risk- Measurement of Liquidity Risk- Measurement of Off-Balance Sheet Risks.

UNIT-IV

MANAGEMENT OF RISKS: Risk management research- Risk Management Tools- Interest

Rate Risk Management: Market Risk - Credit Risk - Operational Risk - Foreign Exchange
and Sovereign Risk - Liquidity Risk - Risk Reporting - Internal Audit and Risk Management.

UNIT-V

REGULATORY FRAME WORK: Revised RBI Risk Management Norms - Organizational

Structure for Market and Credit Risk- Asset-Liability Management (ALM): evolution &
concept, RBI guidelines.

Text Books
1. Dr. G. Kotreshwar: “Risk Management”, Himalaya Publishing House, Delhi. 2012
2. Trieschmann, Hoyt, Sommer: “Risk Management and Insurance”, Cengage Learning,
2005
Reference Books
1. Dhanesh Kumar Khatri: “Derivatives and Risk Management”, Mac Millan, 2012
2. Vivek, P.N. Asthana:“Financial Risk Management”, Himalaya Publishing House, Delhi.
2012
3. Rene M. Stulz. “Risk Management & Derivatives” Cengage Learning. 2003.

E-Books and Online Resources

1.https://www.academia.edu/7303634/Financial_Risk_Management_A_Practitioners_Guide_
to_Managing_Market_and_Credit_Risk_2_edition
2.https://www.ust.edu/usty/images/open/library/mang/33/%D9%83%D8%AA%D8%A8%20
%D8%A3%D8%AC%D9%86%D8%A8%D9%8A%D8%A9%20%D8%A5%D8%AF%D8%

129
A7%D8%B1%D8%A9%20%D9%85%D8%AE%D8%A7%D8%B7%D8%B1/Essentials%2
0of%20Financial%20Risk%20Management.pdf
3.https://www.cimaglobal.com/Documents/ImportedDocuments/cid_mag_financial_risk_jan
09.pdf

NPTEL/SWAYAMMOOCS:
1.https://nptel.ac.in/noc/courses/noc19/SEM2/noc19-mg39/
2.https://onlinecourses.swayam2.ac.in/imb20_mg18/preview

130
II MBA II SEM L T P C

Course Code BEHAVIOURAL FINANCE 3 1 0 3

3099212235
Course Overview: This course will cover the behavioral aspects of financial decision
making and finance planning.
COURSE OBJECTIVES:

1. To understand the fundamentals of behavioural finance

2. To appreciate the limitations of ̳rational ‘models of investment decision making

3. To introduce an alternate framework for understanding price discovery in the markets

4. To identify persistent or systematic behavioral factors that influence investment behavior

COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
CO 1 Critically discuss the fundamentals of behavioural PO1 3
finance

CO 2 To prescribe alternative models of investment decision PO2 3

making;

CO 3 To analyze various factors impacting the markets PO6 3

CO 4 To measure the risk factors related to emotions 3

PO2, PO3

VR21-PROPOSED SYLLABUS:

Unit – I
Introduction to Behavioral finance – Nature, scope, objectives and application; Investment
Decision Cycle: Judgment under Uncertainty :Cognitive information perception -
Peculiarities (biases) of quantitative and numerical information perception - Weber law -
Subjective probability – Representativeness – Anchoring - Asymmetric perception of gains
and losses framing and other behavioral effects - Exponential discounting - Human economic
behavior - Discount factors for short and long horizons - Experimental measurement of the
discount factor - Hyperbolic discounting.

Unit – II

Utility/ Preference Functions: Expected Utility Theory [EUT] and Rational Thought:
Decision making under risk and uncertainty - Expected utility as a basis for decision-making
– Theories based on Expected Utility Concept – Decisionmaking in historical prospective -
Allais and Elsberg‘s Paradoxes - Rationality from an economics and evolutionary prospective

131
– Herbert Simon and bounded rationality- Investor rationality and market efficiency -
Empirical data that questions market efficiency.

Unit –III

Behavioral Factors and Financial Markets: The Efficient Markets Hypothesis – Fundamental
Information and Financial Markets - Information available for Market Participants and
Market Efficiency -Market Predictability –The Concept of limits of Arbitrage Model - Asset
management and behavioral factors - Active Portfolio Management: return statistics and
sources of systematic underperformance. - Fundamental information and technical analysis –
the case for psychological influence.
Unit – IV

Behavioral Corporate Finance: Behavioral factors and Corporate Decisions on Capital

Structure and Dividend Policy - Capital Structure dependence on Market Timing - Mergers
and Acquisitions. Systematic approach to using behavioral factors in corporate
decisionmaking. External Factors and Investor Behavior: Mechanisms of the External Factor
influence on risk perception and attitudes - Connection to human psychophysiology and
emotional regulation Active portfolio management – the source of the systematic
underperformance.
Unit – V

Emotions and Decision – Making: Experimental measurement of risk-related - Measuring

Risk - Emotional mechanisms in modulating risk-taking attitude - Neurophysiology of
risktaking. Personality traits and risk attitudes in different domains.

Text Books:

1. Behavioral Finance: Psychology, Decision-Making, and Markets", by Ackert and

Deaves. ThePsychologyofInvestingbyJohnR.

2. Understanding Behavioral Finance by AckertNofsinger, Pearson Prentice Hall, (4th

Edition)What Investors Really Want - Learn the lessons of behavioral Finance, Meir
Statman, McGrawHill

3. Handbook of Behavioral Finance – Brian R. Bruce

Behavioral finance - Wiley Finance - Joachim Goldberg, Rüdiger von Nitzsch

Reference Books:
1.Behavioral Finance, William Forbes, Wiley, 2009.
2.Behavioral Finance: Psychology, Decision-Making and Markets, L. F. Ackert and R.
Deaves, South-Western College Publication.
3.Plous, Scott, 1993, The Psychology of Judgment and Decision Making, Ch 10-15 Shleifer,
Andrei, 2000, Are Financial Markets Efficient?, Chapter 1 in Inefficient

132
4. Markets, Oxford University Press. Ackert, L., and R. Deaves, 2010, Behavioral Finance:
Psychology, Decision-Making and
Markets, South-Western Cengage Learning, Mason, Ohio. Nofsinger, J. R., 2001,
Investment Madness, Prentice Hall.

5. Mitchell, O. S., and S. P. Utkus, eds., 2004. Pension Design and Structure: New Lessons
from Behavioral Finance (Oxford University Press, New York, New York). Shleifer,

6. Andrei (2000): Ineffcient Markets: An Introduction to Behavioral

7.Finance,Oxford University Press, Oxford. Montier, James (2002): Behavioural Finance,

John Wiley & Sons, New York.

8.Plous, S. (1993). The psychology of judgment and decision-making NY: McGrawHill.

NPTEL/SWAYAMMOOCS:
1. https://nptel.ac.in/courses/110/105/110105144/

133
II MBA I SEM L T P C

Course Code RETAIL MANAGEMENT 3 1 0 3

3099212136
Course Overview: The students, who are pursuing the course of retail management, are
taught about the introduction and concept of retail management, pricing and
merchandising, segmentation, relationship marketing and international retailing.

COURSE OBJECTIVE:
1. Objective of Retail Management is to create and develop services that meet the specific
needs of Customers and offer these services at competitive, reasonable prices that will
still yield profits.
2. To acknowledge the students with the different elements of retail marketing
environment and
Its issues.
3. Students would able to study the relationship Marketing, and its Principles in retailing
4. Understand Integrated Marketing Communication and study the upcoming tools of IMC
5. Able to understand the global aspects of business and its entry methods.
.
COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
mapping
CO 1 Understand the concept of retail management and retail PO1 2
marketing environment
CO 2 Develop retail formats basing upon the social and PO2, PO7 2
environmental concerns
CO 3 Understand Integrated Marketing Communication to PO5, PO6 3
Integrate marketing process to achieve organizational
goals
CO 4 Able to Gauge Growth Opportunities to build a PO4, PO5 3
Sustainable Competitive Advantage in the markets

VR 21PROPOSED SYLLABUS

UNIT – I

Introduction to Retailing - Introduction, Meaning of Retailing, Economic Significance of

Retailing, Retailing Management Decision Process, Product Retailing vs. Service Retailing,
Retailing Marketing Environment: Elements in a Retail Marketing Environment,
Environmental Issues, Indian vs. Global Scenario

UNIT – II

The Retail Marketing Segmentation - Introduction, Importance of Market Segmentation in

Retail, Targeted Marketing Efforts, Criteria for Effective Segmentation, Dimensions of

134
Segmentation, Positioning Decisions, Limitations of Market Segmentation; Store Location
and Layout - Types of Retail Stores Location, Factors Affecting Retail Location Decisions,
Country/Region Analysis, Trade Area Analysis, Site Evaluation, Site Selection, Location
Based Retail Strategies

UNIT – III

Retail Formats and Planning - Introduction, Target Market and Retail Format, Gauging
Growth Opportunities, Building a Sustainable Competitive Advantage, the Strategic Retail
Planning Process, Differentiation Strategies, Positioning Decisions; Retail Pricing-
Introduction, Establishing Pricing Policies, Factors Influencing Pricing, Pricing Strategies,
Psychological pricing, Mark-up and Mark-down Pricing

UNIT – IV

Customer Relationship Management in Retailing - Introduction, Benefits of Relationship

Marketing, Management of Relationship, Principles of CRM, Customer Relationship
Management Strategies, Components of CRM, Customer Service in Retailing, CRM and
Loyalty Program; Understanding Integrated Marketing Communication - Integrated
marketing process, Tools of IMC, Upcoming tools of IMC, Factors influencing the Increased
use of sales promotion

UNIT – V

International Retailing - Introduction, Stages in Retail Global Evolution, Reasons for Going
Global, Benefits of Going Global, Other Opportunities of Going Global, Market Entry
Methods

Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.

Text Books:

1. Sheikh and Kaneez Fatima, ―Retail Management, Himalaya Publishing House,

Mumbai, 2012
2. A.J. Lamba:The Art of Retailing, Tata McGraw Hill Education Pvt. Ltd. N. Delhi.2011

Reference Books:

1. Sivakumar, A, ―Retail Marketing, Excel Books, New Delhi, 2007

2. SwapnaPradhan, ―Retail management, Tata McGraw Hill Education Pvt. Ltd. New
Delhi, 2012

135
E – books and Online Resources

1.https://www.freebookcentre.net/business-books-download/Retail-Marketing.html
2.https://www.researchgate.net/publication/307855561_Retail_Management

NPTEL/SWAYAM/MOOCS:
1.https://onlinecourses.swayam2.ac.in/imb19_mg02/preview
2.https://www.classcentral.com/course/swayam-retail-management-14274

136
II MBA I SEM L T P C
Course Code
DIGITAL AND SOCIAL MEDIA
3099212137 MARKETING 3 1 0 3

Course Overview: The main aim of the course is to provide students with a comprehensive
understanding of how digital technologies and the rise of social media are changing marketing
strategies and tactics across different industries. This includes learning about marketing concepts
that are relevant in the digital environment, analyzing best practice examples, and developing
skills for creating, delivering and communicating value by using digital marketing tools and
social media platforms. Additional aims of the course include providing students with insights
into current digital marketing and social media trends, and teaching them how to combine digital
and offline marketing tactics.

COURSE OBJECTIVES:

1. To Assess the marketing potential of digital technologies and social media platforms for a
particular real-life marketing challenge
2. To Understand the digital consumer
3. To Propose relevant online value proposition
4. To Choose relevant digital and social media platforms
5. To Propose digital tactics to achieve marketing goals.

COURSE OUTCOMES:

CO’s At the end of the course, the student will have PO’s Strength
the ability to mapped of
Mapping
CO 1 To assess the marketing potential of digital PO1 2
technologies in real-life challenges
CO 2 To choose relevant digital and social media PO2 1
platforms.
CO 3 To propose digital tactics to achieve marketing PO5 2
goals.
CO 4 To understand the digital consumer PO8 1

137
VR21PROPOSED SYLLABUS

Unit – I

Understanding Digital Marketing: Concept, Components of Digital Marketing, Need and

Scope of Digital Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and
Strategies, Comparison of Marketing and Digital Marketing, Digital Marketing Trends.

Unit – II

Channels of Digital Marketing: Digital Marketing, Website Marketing, Search Engine

Marketing, Online Advertising, Email Marketing, Blog Marketing, Social Media Marketing,
Audio, Video and Interactive Marketing, Online Public Relations, Mobile Marketing,
Migrating from Traditional Channels to Digital Channels. Marketing in the Digital Era
Segmentation – Importance of Audience Segmentation, how different segments use Digital
Media –Organizational Characteristics, Purchasing Characteristics, Using Digital Media to
Reach, Acquisition and Retention of new customers, Digital Media for Customer Loyalty.

Unit – III

Digital Marketing Plan: Need of a Digital Marketing Plan, Elements of a Digital Marketing
Plan – Marketing Plan, Executive Summary, Mission, Situational Analysis, Opportunities and
Issues, Goals and Objectives, Marketing Strategy, Action Plan, Budget, Writing the
Marketing Plan and Implementing the Plan.

Unit – IV

Search Engine Marketing and Online Advertising: Importance of SEM, understanding Web
Search – keywords, HTML tags, Inbound Links, Online Advertising vs. Traditional
Advertising, Payment Methods of Online Advertising – CPM (Cost-per-Thousand) and CPC
(Cost per-click), Display Ads - choosing a Display Ad Format, Landing Page and its
importance.

Unit – V

Social Media Marketing: Understanding Social Media, Social Networking with Facebook,
LinkedIn, Blogging as a social medium, Microblogging with Twitter, Social Sharing with
YouTube, Social Media for Customer Reach, Acquisition and Retention. Measurement of
Digital Media: Analyzing Digital Media Performance, Analyzing Website Performance,
Analyzing Advertising Performance.

138
Reference Books:
1. Michael Miller, B2B Digital Marketing, 1e, Pearson, 2014.
2. Vandana Ahuja, Digital marketing, Oxford University Press 2015
3. Michael R Solomon, Tracy Tuten, Social Media Marketing, Pearson, 1e, 2015.
4. Judy Strauss and Raymond Frost, E-Marketing, Pearson, 2016
5. Richard Gay, Alan Charles worth and Rita Esen, Online marketing – A customer led
approach Oxford University Press 2007.
6. Chuck Hemannand Ken Burbary, Digital Marketing Analytics, Pearson, 2019

E-Books:
1. https://www.emarketinginstitute.org/free-ebooks/

NPTEL/SWAYAM:

1. https://onlinecourses.swayam2.ac.in/ugc19_hs26/preview

139
II MBA I SEM L T P C
CUSTOMER RELATIONSHIP
Course Code MANAGEMENT 3 1 0 3
3099212138
Course Overview: Customer Relationship Management, also known as CRM, helps
businesses successfully implement strategies, practices and technologies aimed at winning
and retaining customers profitably. The objective of this course is to equip students with a
sound foundation of CRM concepts and best practices so you can implement CRM
practices successfully for long-term profitability.

COURSE OBJECTIVE:
1. To provide a conceptual understanding of CRM, its processes, and structure.
2. To enable the students understand human issues relating to implementation of
Customer Relationship Management in the organizations
3. To enable the students understand ERP systems
4. To provide conceptual understanding of data base management
.
COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
mapping
CO 1 Apply the concept of CRM, the benefits delivered PO1 3
by CRM
CO 2 Implement how CRM practices and strategies PO1,PO4,PO2 2
enhance the achievement of marketing
CO 3 Implement various technological tools for data PO1,PO7 2
mining and also successful implementation of CRM
in the Organizations
CO 4 Design customer relationship management strategies PO1,PO2 3
by understanding customers’ preferences

140
VR21PROPOSED SYLLABUS FOR:

Unit – I

Customer Relationship Management Fundamentals: Definition and Significance of Customer

Relationship Marketing, Theoretical perspectives of relationship, Evolution of Relationship
marketing, Stages of relationship, Issues of relationship, Purpose of relationship marketing,
Approach towards marketing: A paradigm shift, Historical Perspectives, CRM Definitions,
Emergence of CRM practice, CRM cycle, Significance of CRM, CRM Strategy, Customer
Life Time Value, Relationship Life Cycle.

Unit – II

Building Customer Relationship Management: Requisites for Effective Customer acquisition,

Customer Knowledge Management for Effective CRM, Customer Retention Process,
Strategies to Prevent Defection and Recover Lapsed Customers , CRM Implementation:
CRM framework for Implementation, Implementing CRM process, Integration of CRM with
ERP System, Barriers to effective CRM Gartner‘s Competency model of CRM.

Unit – III

Functional Components of CRM: Database Management: Database Construction, Data

Warehousing, architecture, Data Mining. Characteristics, Data Mining tools and techniques,
Meaning, Significance, Advantages, Call Center, Multimedia Contact Center, Important
CRM software‘s

Unit – IV

Sales Force Automations (SFA): Definition and need of Sales Force Automation, barriers to
successful Sales Force Automation functionality, technological aspect of Sales Force
Automation, data synchronization, flexibility and performance, reporting tools, Impact of
CRM on Marketing Channels: Meaning, how does the traditional distrib tion channel
structure, support customer relationship, emerging channel trends that impact CRM

Unit – V

Trends and Issues in CRM: CRM in e- business (B2B & B2C), Measuring the Effectiveness
of CRM, Factors Influencing the future of CRM. E-CRM in Business, CRM: A changing
Perspective, Features of e-CRM, Advantages of e-CRM,

141
Text Books:

1. Alok Kumar, Chabbi Sinha & Rakesh Kumar, Customer Relationship Management:
Concepts & Application Biztantra, Delhi, 2007

2. H Peeru Mohamed, A Sagadevan, Customer Relationship Management- A Step-by-Step

Approach, Vikas Publishing House Pvt. Ltd., Delhi, 2008

Reference Books:
1. Jill Dyche: The CRM Handbook: A Business Guide to Customer Relationship
Management, Pearson Education, 2002.
2. Ed Peelen, Customer Relationship Management,, Pearson Education,2005.

3. Barnes James G: Secrets of Customer Relationship Management, McGraw Hill, 2001

NPTEL/SWAYAMMOOCS:
1.https://onlinecourses. nptel.ac.in/noc20_mg57/preview

142
II MBA II SEM L T P C
ADVERTISING AND BRAND
Course Code MANAGEMENT 3 1 0 3
3099212236

Course Overview: Expose the students to the dynamism of advertising and brand
management and equip them to be able to manage the advertising and branding
activities in the business scenario.
COURSE OBJECTIVES:
1. To educate the student to understand the major advertising platforms, including:
display, video, audio, sponsored, native, social media, search and programmatic.
2. To educate the student about how to build brands from a broad organisational
perspective
3. To educate the students regarding how to measure brand health in new ways, that is,
internally in addition to externally
4. To explain the roles which advertising can play in the contemporary marketing mix
and marketing environment.
COURSE OUTCOMES:

CO’s At the end of the course, the student will have PO’s Strength of
the ability to mapped Mapping

CO 1 Understand major advertising platforms. PO2 1

CO 2 Build brands from an organizational goals PO5 1

perspective.

CO 3 Measure brand health in new ways, both PO7 3

internally and externally

CO 4 Explain the roles which advertising can play in PO4 2

the current Marketing Environment.

VR21- PROPOSED SYLLABUS

143
UNIT – I

Advertising: Its importance and nature; Communication model; Persuasion Process –

perception, learning and attitude change; Major advertising decisions and influencing factors;
Determining advertising Objectives and budget.

UNIT – II

Developing Advertising Campaign: Determining advertising message and copy - Headline,

body copy, logo, illustration and layout; Creative styles and advertising appeals; Media
planning – media selection and scheduling Advertising through Internet.

UNIT – III

Organisation and Evaluation of Advertising Efforts: In-house arrangements; Using

advertising agencies – selection, compensation and appraisal of advertising agency;
Evaluating Advertising Effectiveness. Importance of branding; Basic Branding concepts –
Brand personality, brand image, brand identify, brand equity and brand loyalty; Product vs.
Corporate branding: Major branding decisions.

UNIT – IV

Identifying and selecting brand name Building brand personality, image and identity; Brand
positioning and re-launch; Brand extension; Brand portfolio; communication for branding
Enhancing brand image through sponsorship and even management.

UNIT – V

Managing Brand Equity and Loyalty: Brand Building in Different Sectors - Customers,
industrial, retail and service brands. Building brands through Internet. Developing
International Brands: Pre-requisites and process; Country-of-origin effects and global
branding; Building Indian brands for global markets.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

Reference Books:

144
1. S.H.H Kazmi and SatishK.Batra : Advertising and sales promotion, Excel books
Cowley. D: Understanding Brands, ,Kogan Page Ltd
2. George E.Belch& Michael A. Balch : Advertising and Promotion, TMH
3. Aaker, Myers &Batra : Advertising Management , Prentice Hall.
4. Wells,Moriarity&Burnett : Advertising Principles & practices , Prentice Hall.

E-Books:
1.https://www.hubspot.com/resources/ebook/advertising

NPTEL/SWAYAM COURSES:

1.https://onlinecourses.swayam2.ac.in/cec20_ge07/preview
2.https://onlinecourses.swayam2.ac.in/imb19_mg04/preview

II MBA II SEM GREEN MARKETING L T P C

145
Course Code 3 1 0 3
3099212237
Course Overview: This course introduces students about the concept of Green Marketing
and Green Products. It also focuses on various segmenting consumers and various shades of
consumers. It delivers about the fundamentals of green marketing. It talks about the
importance of environmentalism. It also discusses about the Green marketing initiatives of
various industries.

COURSE OBJECTIVES:

1. To make the student understand the concept of Green Marketing and Green Products.
2. To make the student understand the concept of purchase decision and the factors
affecting it.
3. To make the student understand Green marketing’s importance to environmental
concerns
4. To make the student understand the initiatives on Green Marketing

COURSE OUTCOMES:

This course will acquaint the students with:

CO’s At the end of the course, the student will have PO’s mapped Strength of
the ability to: Mapping
Understand and apply knowledge of Green
CO1 PO1 2
Marketing
CO2 Analyze Green Marketing concepts PO2 2
Understand Green marketing’s importance to
CO3 PO7 1
environmental concerns
Continuous learning of Green marketing
CO4 PO8 1
initiatives

146
VR21-PROPOSED SYLLABUS

UNIT I

Introduction to green marketing-strategic green planning environment and consumption-

Green Product- Green Behavior- Five shades of green consumers Segmenting consumers-
Green consumer‘s motives-Buying strategies -Green Business Opportunities- Designing
green products-eco-design to eco- innovation-Fundamentals of green marketing-Establishing
Credibility-Green distribution and Packaging Contemporary Government polices and
subsidies that aids green product development

UNIT II

Green Spinning – Green Selling – Green Harvesting – Enviropreneur Marketing -

Compliance Marketing – Green Washing – Climate Performance Leadership Index

UNIT III

Meaning of Purchase decision – Factors affecting Purchase decision - Steps in the decision
making process - Five stages of consumer buying decision process - Models of buyer
decision-making

UNIT IV

Introduction of Environment – Importance of environmentalism - Environmental movement -

Benefits of green environment to the society - E-waste exchange - Extended Producer
Responsibility Plan - Guidelines for Collection and Storage of E-Waste - Guidelines for
Transportation of E-Waste - Guidelines for Environmentally Sound Recycling of E-Waste

UNIT V

Green Firms – HCL‘s Green Management Policy – IBM‘s Green Solutions – IndusInd
Bank‘s Solar Powered ATMs – ITCs Paperkraft – Maruti‘s Green Supply Chain – ONCGs
Mokshada Green Crematorium – Reva‘s Electric Car – Samsung‘s Eco-friendly handsets-
Wipro InfoTech’s Eco-friendly computer peripherals.

Relevant cases have to be discussed in each unit and in examination case is compulsory from
any unit.

147
Text Books

1. Green Marketing and Environmental Responsibility in Modern Corporations, Esakki and

Thangasamy, IGI Global, 2017
2. Green Marketing Management, Robert Dahlstrom, Cengage Learning, 2010.

References:

1. Green Marketing: Challenges and Opportunities for the New Marketing Age, Jacquelyn A.
Ottman, NTC Business Books, 1993

2. The New Rules of Green Marketing, Jacquelyn A. Ottman,Berrett-Koehler Publishers,

2011.

NPTEL/SWAYAM COURSES:
1. https://onlinecourses.nptel.ac.in/noc21_ge16/preview
2. https://onlinecourses.nptel.ac.in/noc21_gehs83/preview

148
II MBA II SEM L T P C
GLOBAL MARKETING
Course Code MANAGEMENT 3 1 0 3
3099212238
Course Overview: This course is designed to help the student to gain an understanding of
concepts of global Marketing, types of international markets, demand and supply position
in international markets, import-export documentation, policies and procedures of foreign
trade.

COURSE OBJECTIVE:
1. To enhance the concepts among the students about free trade at global level and
attempt to bring all the countries together for the purpose of trading..
2. To increase the conception of globalization by integrating the economies of different
countries, enabling them to understanding the world peace by building trade relations
among different nations.
3. To understand the global market entry strategies by global investors.
4. To study different types international marketing channels, export and import markets.
.
COURSE OUTCOMES:

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
mapping
CO 1 Apply basic international marketing theories and PO1,PO2 3
concepts to understand the environment
CO 2 Understand international environment in order to PO4,PO5, 2
develop appropriate international marketing objectives PO7
and strategies
CO 3 Develop unique international marketing plans PO2,PO4, 3
PO6
CO 4 Design and implement effective market access strategies PO1,PO2, 3
PO6

VR21-PROPOSED SYLLABUS:

Unit – I
Global Marketing: Scope and Significance of Global Marketing, The importance of global /
international marketing, Differences between international and domestic marketing
International environment, International Social & culture Environment, the political legal
environment and regulatory environment of international marketing. Technological
Environment.

149
Unit – II
Global Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct Exporting,
Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing
Strategies with Direct Investment. Entry Strategies of Indian Firms.

Unit – III
Global product management: International product positioning, Product saturation Levels in
global Market, International product life cycle, Geographic Expansion–Strategic Alternatives.
New products in Intentional Marketing, Product and culture, brands in international Market.

Unit – IV
International Marketing Channels: channels –Distribution Structures, Distribution Patterns,
Factors effecting Choice of Channels, the Challenges in Managing an international
Distribution Strategy Selecting Foreign Country Market intermediaries. The management of
physical distribution of goods, advertising and Branding, Grey Market goods.

Unit – V
Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm,
EXIM policy of India. Export costing and pricing, Export procedures and export
documentation. Export assistance and incentives in India.

Text Books:

1. Varshney and Bhattacharya: International Marketing management.

2. Philip Kotler: Marketing Management
3. John Fayer wearther: International Marketing
4. David Carson: International Marketing

Reference Books:
1. Lee Kiefer And Carter, Steve, Global Marketing Management, Oxford University
2. Keegan, W.J. (2002). Global Marketing Management. Seventh Edition. Pearson
Education, New Delhi
3. Cateora, Philip R. International Marketing 13E. Tata McGraw-Hill Education, 2008.
4. Bhattacharyya, B., &Varshney, R. L. (1986). International Marketing Management:
An Indian Perspective. Sultan Chand

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.nptel.ac.in/noc22_mg28/preview
2. https://onlinecourses.nptel.ac.in/noc22_mg50/preview

150
II MBA I SEM L T P C

Course Code ESSENTIAL OF BUSINESS 3 1 0 3

3099212139 ANALYTICS
Course Overview: The course is designed to gain an understanding of how managers use
business analytics to formulate and solve business problems and to support managerial
decision making. The course familiarizes the students with the processes needed to develop,
report, and analyze business data

COURSE OBJECTIVES:

1. To understanding of how managers use business analytics

2. To formulate and solve business problems
3. To study the methods to analyze the business data.
4. To know how to visualization, reporting and decision making

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
Critically Understand basic concepts of Business Analytics
CO 1 PO1 3
Discuss the various Methods to formulate and solve
business problems
CO 2 PO2 3

Analyze Business data using different statistical methods

CO 3 PO6 3

Develop the reports using different visualizations tools for

CO 4 Business decision making PO5 3

VR 21 PROPOSED SYLLABUS

151
Unit-I

Introduction to Business Analytics: Evolution of Business analytics, scope, Data for Business
Analytics, Models in Business Analytics, problem solving with business analytics- Types of
data, Integrating Analytics with business, Business Analytics for Competitive Advantage,
Descriptive, Predictive, and Prescriptive Analytics, Dashboards Business Analytics Process
Cycle.

Unit-II

Analytics on Spreadsheets: Basic Excel, Excel Formulas, Excel Functions, Data Queries.
Descriptive Analytics: Descriptive Statistical measures - Populations and samples, Statistical
notations, Measures of Location, Measures of Dispersion, and Measures of Association.
Statistical Inference: Hypothesis testing, one-Sample Test, Two-Sample Test, Two tailed
Hypothesis for mean, ANOVA. Predictive Analytics: Simple Linear regression, Multiple
Linear regression, Residual Analysis, Building regression models, Regression with
categorical Independent variables.

Unit-III

Machine Learning, Supervised Learning and Unsupervised Learning, Clustering &

Segmentation, Affinity/ Association Analysis, Data Reduction, Visual Analytics and Data
Visualization Prescriptive Analytics: Building Linear Optimization models, Implementing
Linear Optimization models on spreadsheets, Solving Linear Optimization models

Unit-IV

Marketing Analytics, Models and metrics- Market Insight – Market data sources, sizing,
PESTLE trend analysis, and porter five forces analysis - Market basket Analysis, Text
Analytics, Spreadsheet Modeling - Sales Analytics: E Commerce sales mode, sales metrics,
profitability metrics and support metrics.

Unit-V

Introduction to Big Data, Master Data Management. Data mining on what kind of data, what
kinds of patterns can be mined, which technologies are used, which kinds of applications are
targeted, major issues in Data Mining, Getting to know your Data: Data Objects and Attribute
Types, Basic Statistical Descriptions of Data, Data Visualization, Measuring data Similarity
and Dissimilarity.

152
Text Books:

1. Analytics at Work by Thomas H. Davenport, Jeanne G.Harris and Robert Morison,

Harvard Business Press, 2010.
2. Getting Started with Business Analytics: Insightful Decision – Making by David
Hardoon, Galit Shmueli, Chapman & Hall/CRC, 2013.
3. Business Intelligence: A Managerial Approach by Efraim Turban, Ramesh Sharda,
Dursun Delen and Daid King, Pearson Publication, 2012.
4. Business Intelligence Making Decision through Data Analytics, Jerzy Surma, Business
Expert Press, 2011.
Reference Books:
1. Successful Business Intelligence: Secrets to Making BI a Killer App by Cindi Howson,
Tata McGraw Hill Edition 2012.
2. R for Everyone: Advanced Analytics and Graphics, Jared Lander, Addison Wesley
NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc22_mg11/preview
2. https://onlinecourses.nptel.ac.in/noc22_mg09/preview

II MBA I SEM L T P C

153
Course Code BIG DATA ANALYTICS 3 1 0 3
3099212140

Course Overview: Students will gain knowledge on analysing Big Data. It serves as an
introductory course for graduate students who are expecting to face Big Data storage,
processing, analysis, visualization, and application issues on both workplaces and research
environments.In this course, part of the Big Data Micro Master’s program, students will
develop their knowledge of big data analytics and enhance your programming and
mathematical skills.

COURSE OBJECTIVES:

By the end of this course, you should be able to:

1. To study the basic technologies that forms the foundations of Big Data.
2. To study the programming aspects of cloud computing with a view to rapid
prototyping of complex applications.
3. To understand the specialized aspects of big data including big data
application, and big data analytics.
4. To study different types Case studies on the current research and applications
of the Hadoop and big data in industry.

COURSE OUTCOMES:

CO’s After completing this Course, the student should be PO’s Strength of
able to know: mapped Mapping

CO 1 Student must be Able to understand the building blocks of PO1,PO2,

3
Big Data PO3

CO 2 Student must be able to understand the specialized aspects PO1,PO2,

2
of big data with the help of different big data applications PO5

CO 3 Student must be able to represent the analytical aspects of PO1,PO2,

3
Big Data, PO3

CO 4 Student must be know the recent research trends related to PO1,PO2,

3
Hadoop File System, PO5

VR 21 PROPOSED SYLLABUS:

154
Unit I
Introduction to Big Data: Big Data-definition, Characteristics of Big Data (Volume,
Variety,Velocity, Veracity, Validity), Importance of Big Data , Patterns for Big Data
Development, Data in the Warehouse and Data in Hadoop [Zikopoulos] - Introduction to
Hadoop: Hadoop- definition, Understanding distributed systems and Hadoop,Comparing
SQL databases and Hadoop, Understanding MapReduce, Counting words with Hadoop—
running your first program, History of Hadoop, Starting Hadoop - The building blocks of
Hadoop, NameNode, DataNode, Secondary NameNode, JobTracker and Task Tracker.

Unit II
HDFS: Components of Hadoop -Working with files in HDFS, Anatomy of a
MapReduceprogram, Reading and writing the Hadoop Distributed File system -The Design
of HDFS, HDFS Concepts, The Command-Line Interface, Hadoop Filesystem, The Java
Interface, Data Flow, Parallel Copying with distcp, Hadoop Archives. Hadoop I/O:
Compression—Serialization-- Avro and File-Based Data structures.

Unit III
Map Reduce Programming: Writing basic Map Reduce programs - Getting the patent data
set,constructing the basic template of a Map Reduce program, Counting things, Adapting for
Hadoop‘s API changes, Streaming in Hadoop. MapReduce Advanced Programming:
Advanced MapReduce - Chaining Map Reduce jobs,joining data from different sources.

Unit IV
Hadoop Eco System --User Defined Functions-- Data Processing operators. Hive : Hive
Shell-- Hive Services-- Hive Metastore-- Comparison with Traditional Databases—HiveQL--
Tables, Querying Data and User Defined Functions. Hbase : HBasics—Concepts—Clients—
Example-- Hbase Versus RDBMS. Big SQL : Introduction

Unit V
Graph Representation in MapReduce: Modeling data and solving problems with
graphs,Shortest Path Algorithm, Friends-of-Friends Algorithm, PageRank Algorithm,
BloomFilters. Data Analytics with R Machine Learning : Introduction, Supervised Learning,
Unsupervised Learning, Collaborative Filtering. Big Data Analytics with BigR.

Text Book:

155
1. Anand Rajaraman and Jef rey David Ulman, ―Mining of Massive Datasets‖, Cambridge
University Press, 2012.

2. Bill Franks, ―Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data
Streams with Advanced Analytics‖, John Wiley & sons, 2012.

Reference Books:
1. Tom White ― Hadoop: The Definitive Guide‖ Third Edit on, O‘reily Media, 2012.
2. SeemaAcharya, SubhasiniChellappan, "Big Data Analytics" Wiley 2015.
3. Michael Berthold, David J. Hand, "Intelligent Data Analysis‖, Springer, 2007.
4. Jay Liebowitz, ―Big Data and Business Analytics‖ Auerbach Publications, CRC
press (2013)
5. Tom Plunkett, Mark Hornick, ―Using R to Unlock the Value of Big Data: Big Data
Analytics with Oracle R Enterprise and Oracle R Connector for Hadoop‖,
McGrawHill/Osborne Media (2013), Oracle press.
6. AnandRajaraman and Jefrey David Ulman, ―Mining of Massive Datasets‖,
Cambridge University Press, 2012. 19. Bill Franks, ―Taming the Big Data Tidal
Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics‖, John
Wiley & sons, 2012.
7. Glen J. Myat, ―Making Sense of Data‖, John Wiley & Sons, 2007 21. Pete Warden,
―Big Data Glossary‖, O‘Reily, 2011.
8. Michael Mineli, Michele Chambers, AmbigaDhiraj, "Big Data, Big Analytics:
Emerging Business Intelligence and Analytic Trends for Today's Businesses", Wiley
Publications, 2013.
9. ArvindSathi, ―BigDataAnalytics: Disruptive Technologies for Changing the Game‖,
MC Press, 2012
10. Paul Zikopoulos ,Dirk DeRoos , Krishnan Parasuraman , Thomas Deutsch , James
Giles , David Corigan , "Harness the Power of Big Data The IBM Big Data Platform
", Tata McGraw Hill Publications, 2012
NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.swayam2.ac.in/arp20_ap10/preview

II MBA I SEM L T P C

156
Course Code MARKETING ANALYTICS 3 1 0 3
3099212141

Course Overview: This course aims to provide knowledge on elements of market analysis
and to use marketing analytics to predict outcomes and systematically allocate resources.

COURSE OBJECTIVES:

1. To understand the fundamentals of Market analysis

2. To know Competitive Analysis And Business Strategy

3. To use Product, Service and Price Analytics

4. To apply promotional and E-commerce analytics

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
Critically discuss fundamentals of Market analysis
CO 1 PO1 3
Formulate Competitive Analysis And Business Strategy in
CO 2 decision making PO2 3

Analyze Product, Service and Price Analytics

CO 3 PO6 3
Measure promotional and E-commerce performances using PO2,
CO 4 analytics 3
PO3

VR21 PROPOSED SYLLABUS:

Unit I
Introduction: Marketing Analytics, Models and metrics- Market Insight – Market data
sources, sizing, PESTLE trend analysis, and Porter five forces analysis – Market segment
identification and positioning.
Unit II
Competitive Analysis And Business Strategy: Competitor identification, Intelligence
gathering, analysis and strategy- Analytics based strategy selection, with strategic models and
metrics, Forecasting, balanced scorecard, and critical success factors.

157
Unit III
Product, Service and Price Analytics: Conjoint analysis model, decision tree model, portfolio
resource allocation, Pricing techniques, pricing assessment, pricing for business markets,
price discrimination.
Unit IV
Distribution And Promotion Analytics: Retail location selection, distribution channel
evaluation, and multi-channel distribution, Promotion budget estimation and allocation,
promotion metrics for traditional media and social media.

Unit V
Market basket Analysis, Text Analytics, Spreadsheet Modelling - Sales Analytics: E
Commerce sales mode, sales metrics, profitability metrics and support metrics.

Text Books:

1. Stephan Sorger, ―Marketing Analytics – Strategic Models and Metrics‖, Admiral

Press, 2013.

2. Mark Jeffery, ―Data Driven Marketing: The 15 Metrics Everyone in Marketing

should know, Wiley, 2013.

Reference Books:
1. Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ―Marketing
Metrics: The Definitive Guide to Measuring Marketing Performance‖, Pearson FT
press, 2012.

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc22_mg26/preview

II MBA II SEM L T P C

158
Course Code FINANCIAL ANALYTICS 3 1 0 3
3099212239

Course Overview: The Financial Analytics course is structured around a core of courses
covering data science, risk management and time series, and their applications in finance.

COURSE OBJECTIVES:

1. To understand the basic concepts of financial analytics

2. To know about the various financial alternatives
3. To identify the various techniques of analytics
4. To inculcate domain knowledge in application of models

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
To present the competency of financial knowledge
CO 1 PO1 3
To inculcate domain knowledge in Commerce with focus
CO 2 on Finance and Accounting PO3 3

To apply various techniques

CO 3 PO2 3
To predict the best portfolio
CO 4 PO6 3

VR21 PROPOSED SYLLABUS

Unit -I

Financial analytics: Concept and Practices- Data science - What is R and its application -
Language features: functions-- Assignment-- Aruguments and types. Financial Statistics:
Concept and mathematical expectation - Probability - Mean; SD and Variance - Skewness
and Kurtosis - Covariance and correlation - Capital Asset Pricing model.

Unit –II

Financial Securities : Bond and Stock investments - Housing and Euro crisis - Securities
Datasets and Visualization - Plotting multiple series. Time Series and Sharpe ratio:
Examining and Stationary - Auto Regressive and integrated moving average Processes--
Time periods and Annualizing - Ranking investment candidates - Sharpe Ratio for Income
Statement growth.

Unit –III

159
Markowitz means - variance optimization - Optimal Portfolio of two risky assets - Data
mining with Portfolio optimization- Cluster Analysis - K -means Clustering and Algorithm -
Covariance and Precision matrices - Usage of Regression.

Unit -IV

Ganging the market Sentiment: Mark ov Regime Switching model - Bayesian reasoning -
Beta distribution. Stimulating Trading Strategies: Foreign exchange markets - Chart analytics
- Initialization and finalization - Bayesian Reasoning within Positions. Black - Scholes model
and option - Implied volatility: Black - Scholes model: Concept and applications - Derivation
- Algorithm for - Implied volatility.

Unit –V

Prediction using fundamentals and binomial model for options: Best income statement
Portfolio - obtaining Price Statistics - combining the income statement with Price statistics -
Prediction using classification trees and Recursive Partitioning. Applying Computational
finance - risk Neutral Pricing and No Arbitrage - High Risk - Free Rate Environment

Text Books:

1. Financial Analytics with R _ Mark J. Bennets, Cambridge University Press.

2. Financial Analytics with R: Building a Laptop Laboratory for Data Science Mark J.
Bennett , Dirk L. Hugen

NPTEL/SWAYAMMOOCS:

1. https://nptel.ac.in/courses/110/106/110106064/
2. https://nptel.ac.in/courses/127/101/106101224/

II MBA II SEM L T P C

160
Course Code HR ANALYTICS 3 1 0 3
3099212240
Course Overview: This course aims to provide knowledge on elements of HR analytics and
to use HR analytics to predict outcomes and systematically allocate resources.

COURSE OBJECTIVES:

1. To understand the fundamentals of Market analysis

2. To know Competitive Analysis And Business Strategy

3. To use Product, Service and Price Analytics

4. To apply promotional and E-commerce analytics

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
Critically discuss HR perspectives PO1 3
CO 1
Fundamentals of HR Analytics PO1 3
CO 2
Understand HR analytics Frameworks Discuss PO2 3
CO 3
Apply the concepts of HR metrics and HR scorecard using 3
CO 4 different analytical methods PO6

VR21 PROPOSED SYLLABUS:

Unit I
HR Analytics in Perspective: Role of Analytics, Defining HR Analytics, HR Analytics: The
Third Wave for HR value creation, HR Measurement journey in tune with HR maturity
journey Understanding the organizational system (Lean) , Locating the HR challenge in the
system , Valuing HR Analytics in the organizational system, Typical problems. Case Studies

Unit II

161
HRA Frameworks: Current approaches to measuring HR and reporting value from HR
contributions, Strategic HR Metrics versus Benchmarking, HR Scorecards & Workforce
Scorecards and how they are different from HR Analytics, HR Maturity Framework: From
level 1 to level 5, HR Analytics Frameworks: (a) LAMP framework; (b) HCM:21 Framework
and (c) Talentship Framework, 5 overarching components of an effective Analytics
framework.
Unit III
Basics of HR Analytics: Basics of HR Analytics, what is Analytics, Evolution, Analytical
capabilities, Analytic value chain, Analytical Model, Typical application of HR analytics.
Insight into Data Driven HRA: Typical data sources, Typical questions faced (survey),
Typical data issues, Connecting HR Analytics to business benefit (case studies), Techniques
for establishing questions, Building support and interest, Obtaining data, Cleaning data
(exercise), Supplementing data.
Unit IV
HR Matrics: Defining metrics, Demographics, data sources and requirements, Types of data,
tying data sets together, Difficulties in obtaining data, ethics of measurement and evaluation.
Human capital analytics continuum. HR Dashboards:Statistical software used for HR
analytics: MS-Excel, IBM- SPSS, IBMAMOS, SAS, and R programming and data
visualisation tools such as Tableau, Ploty, Click view and Fusion Charts.
Unit V
HR Scorecard: Assessing HR Program, engagement and Turnover, Finding money in
Analytics, Linking HR Data to operational performance, HR Data and stock performance.
Creating HR Scorecard, develop an HR measurement system, guidelines for implementing a
HR Scorecard.

Text Books:

162
1. Moore, McCabe, Duckworth, and Alwan. The Practice of Business Statistics: Using
Data for Decisions, Second Edition, New York: W.H.Freeman, 2008.

2. Predictive analytics for Human Resources, Jac Fitz- enz, John R. Mattox, II, Wiley,
2014.

3. Human Capital Analytics: Gene Pease Boyce Byerly, Jac Fitz-enz, Wiley,2013.

4. The HR Scorecard: Linking People, Strategy, and Performance, by Brian E. Becker,

Mark A. Huselid, Mark A Huselid, David Ulrich, 2001.

Reference Books:
1. HR Analytics: The What, Why and How, by Tracey Smith

2. The New HR Analytics: Predicting the Economic Value of Your Company's Human
By Jac FITZ-ENZ, 2010.

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.nptel.ac.in/noc22_mg11/preview
2. https://onlinecourses.nptel.ac.in/noc22_mg09/preview

163
II MBA II SEM L T P C

Course Code
ECONOMETRICS AND 3 1 0 3
3099212241 BUSINESS FORECASTING

Course Overview: This course will introduce students to econometric techniques and their
applications in economic time series analysis. We will first review key concepts in multiple
regression using time series data. We then introduce the test for structural change. We will
walk through both the theory and applications of ARMA models for forecasting, estimation
of dynamic causal effects using vector auto regression, unit root and co integration,
conditional heterosk elasticity through the lens of GARCH models. Emphasis will be put on
special features of economic time series data and the associated statistical tools.

COURSE OBJECTIVES:

1. To enrich the students about time series econometrics and acquire basic analytical
skills
2. To understand the core techniques of empirical macroeconomics and finance
3. To introduce the students about the First-Generation Forecasting Models
4. To discuss various problems in Econometrics and set hypothesis

COURSE OUTCOMES:

By the end of the course, students will be able to:

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping

Understand key concepts in time series econometrics

CO1 and acquire basic analytical skills in time series PO1 3
analysis.
Provide a proper understanding of articles in 2
CO2 empirical macroeconomics and finance using the core PO1, PO2
techniques of time series econometrics.
Select an appropriate regression model and use Gretl
to analyze a given time-series economic data set, and
CO3 PO1, PO6
then conduct forecasting and statistical inference and 3
interpret the results.
Collect their own data set to conduct empirical
CO4 analysis, and provide answers to economic questions. PO1, PO6
3

164
VR21 PROPOSED SYLLABUS

Unit I
Introduction: Broad classification of economic relations-- stochastic and non-stochastic
relations-- econometrics versus mathematical economics-- econometrics versus statistics--
concepts of econometric and mathematical models and their essential ingredients-- functions
of econometrics-- essential steps of an empirical study.

Unit II

The simple linear regression model: ordinary least squares (OLS) estimators and their
properties-- goodness of fit and tests of hypotheses-- effect of changing scale and units of
measurement of variables. - testing of hypotheses-- testing individual coefficients-- testing
several coefficients jointly-- testing linear combination of coefficients-- computing R2 -- R2
and F-statistic when there is no intercept term-- effect of omitting intercept term-- effect of
inclusion of irrelevant and exclusion of relevant variable in the model.

Unit III

Stationary time series models: stochastic difference equation models-- ARMA models—
stationarity-- the autocorrelation function-- the partial autocorrelation function-- sample
autocorrelations of stationary series-- Box-Jenkins model selection-- and seasonality.--
Modeling Economic Time Series: Trends and Volatility-- ARCH process-- GARCH model--
ARCH-M model-- Testing for Trends and Unit Roots: Unit root processes, Dicky-Fuller tests,
Augmented Dicky-Fuller test, Phillips Perron test. Introduction to VAR model-- estimation
and identification-- the Impulse response function-- structural VAR-- Co-integration and
Error Correction Models-- Testing for co-integration-- The Engle Granger methodology--
Johansen methodology-- ARDL bounds-testing approach.

Unit IV

First Generation Forecasting Model – The Deterministic Trend/Deterministic Seasonal

(DTDS) Model A. The Simple Trend Model – A Deterministic Trend -- Trend Model with
Seasonal Dummies -- DTDS plus Autocorrelated Errors -- Tests for Trend and Seasonality –
F-tests . Some Important Concepts Leading up to Box-Jenkins Modeling -- Mean, Variance,
and Autocorrelation in Time Series --- Definition of Covariance Stationarity -- Example of a
Stationary Time Series: the AR(1) model

i. AR(1) Time Series Model 𝑦𝑦𝑡𝑡 = ∅0 + ∅1𝑦𝑦𝑡𝑡−1 + 𝑎𝑎𝑡𝑡 when |∅1| < 1

ii. Mean, Variance, Autocovariance, and Autocorrelation

iii. The Special Case of ∅1 = 1. The Random Walk model.

iv. The Random Walk Model in not Stationary

v. Differing Prediction Profiles for the two cases: |∅1| < 1 versus ∅1 = 1

vi. Do Stock Prices follow a Random Walk?

165
Unit V

Box Jenkins Models for Stationary-- Non-Seasonal Time Series -- Some Simple Box-Jenkins
Models and Their Properties i. ARMA(0,0) ii. MA(1) iii. AR(1) iv. ARMA(1,1) v. General
Notation vi. Concepts of Stationarity and Invertibility-- Identification Tools --
Autocorrelation Function (ACF) --Partial Autocorrelation Function (PACF) -- Pattern Table -
- Sample Counterparts -- Information Criteria -- P/Q Box -- Box-Jenkins Models –
Forecasting for Stationary, Non-Seasonal Time Series-- Box-Jenkins Models for Non-
Seasonal, Stochastically-Trending Time Series - The Transfer Function Model --- The Equal-
Lag Length Vector Autoregressive Model -- System-Wide Goodness of Fit Measures to Help
Choose the Lag-Length E. Using Out-of-Sample Forecasting Experiments to Detect Useful
―Extra‖ Variables for use in Forecasting a Variable of Interest -- Diebold-Mariano Test for
Significant Differences in Forecasting Accuracies-- Combination Forecasting --Some Basic
Theorems on Diversification of Forecasts -- Nelson Combination Method -- Granger-
Ramanathan Combination Method -- Combinations with Time-Varying Weights ---
Application to Economic Time Series

Text Books:

1. Berndt, E.R. (1991) ―The Practice of Econometrics‖, Reading, Mass: AddisonWesley,

2. Gujrati, Damodar, N. (1995), Basic Econometrics, Mc Graw Hill, New Delhi.
3. Intriligator, M., R.G. Bodkin, and C. Hsiaq. (1996), Econometric Models, Techniques and
Applications. Prentice Hall,
4. Johnson, J. (1984), Econometric Methods. New York: Mc Graw-Hill.
5. Kmenta, J. (1986), Elements of Econometrics. New York: Macmillan,
6. Krishna, K.L. ((1997) (Ed), Econometric Application in India Oxford University Press,
New Delhi.
7. Lott, W., and S.C. Ray. (1992), Applied Econometrics: Problems and Data Sets. Fort
Worth, Tex: The Dryden Press.
8. Maddala, G.S. (1977), Econometrics. Mc Graw-Hill, Inc.
9. J. Holton Wilson and Barry Keating(2009). Business Forecasting, Sixth Edition McGraw-
Hill/Irwin
10. Ramanathan, Ramu. (2002), Introductory Econometrics with Applications. South
Western: Thomson.

Reference Books:

1. Walter Enders, (2010), Applied Econometrics Time Series‖, Wiley India Pvt. Ltd.
2. Kerry Patterson, (2008), An Introduction to Applied Econometrics: A Time Series
Approach‖, Palgrave, MacMillan.
3. Davidson, R. and J.MacKinnon (2004): Econometric theory and methods, Oxford, Oxford
University Press.
4. Hsiao, C. (1986): Analysis of panel data, Cambridge, Cambridge University Press.
5. Baltagi , B.H (2005): Econometrics Analysis of panel data, Wiley and Sons Ltd
Wooldridge,
6. J.M. (2002): Econometric analysis of cross-section and panel data, Cambridge, Mass. MIT
Press
NPTEL/MOOCs:
1.https://nptel.ac.in/courses/110/106/110106150/

166
II MBA ISEM L T P C
STORE KEEPING AND
Course Code WAREHOUSING MANAGEMENT 3 1 0 3
3099212142
Course Overview: This course is designed to help the student to gain an understanding of
concepts of warehousing, storage management system. Functions of warehouse manager and
operations in materials handling. This course gives a clear picture on the systems and
techniques used in materials handling and safety systems.

COURSE OBJECTIVES:

1. To understand the concept of procurement system and planning of materials purchase

mix
2. To study the warehousing concepts, its processes and system.
3. To know the storage management techniques and methods of inventory systems.
4. To study about the materials handling and warehouse safety materials handling
system.

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
Understand the procurement system, selection of supplier 3
CO 1 and warehouse management PO1,PO2
Apply the concepts to design a store management system PO4,PO5, 2
CO 2
PO7
Develop an efficient warehouse management system for PO2,PO4, 3
CO 3 materials handling PO6
Design and implement effective inventory control device PO1,PO2, 3
CO 4 and warehouse layout for safety handling PO6

167
VR 21 PROPOSED SYLLABUS:

UNIT I

Objectives of Procurement System, Principles of Procurement, History of procurement

function: from administrative to strategic, value added role, Procurement Cycle, Procurement
Planning, Purchasing Mix: Six Rights, Selecting the right supplier, Source of information and
process, Supplier appraisal/vendor capability, Bidding process.

UNIT-II

Introduction to Warehousing Concepts -Role of warehouse-types of warehouse- warehouse

location- Need for warehousing- Supply chain trends affecting warehouse –Warehouse
functions- Role of warehouse manager-Warehouse process: e-commerce warehouse-
Receiving and put away- Warehouse process – pick up preparation-Receiving - Pre-receipt -
In- handling - Preparation - offloading - Checking - Cross-docking - Quality control - Put-
away - Pick preparation - Pick area layout – Picking strategies and equipment -order picking
methods - Warehouse processes- Replenishment to dispatch- Value adding services - Indirect
activities - Stock management - Stock or Inventory counting - Perpetual inventory counts -
Security - Returns processing – Dispatch.

UNIT-III

Strorage Management system – Storage Inventory Management – Functions of storage &

Inventory - Classification of Inventory- Methods of Controlling Stock Levels- Always Better
Control (ABC) Inventory system- Warehouse Management Systems (WMS) - choosing a
WMSthe process implementation-cloud computing- Warehouse layout-Data collection-space
calculation-aisle width- finding additional space.

UNIT – IV

Storage and Warehousing Information system -Storage Equipment: storage option - shuttle
technology - very high bay warehouse - warehouse handling equipment - vertical and
horizontal movement - Automated Storage/ Retrieval System (AS/RS)-specialised
equipment- Technical advancements- Resourcing a warehouse- warehouse costs- Types of
cost - Return on Investment (ROI) - Charging for shared-user warehouse service - Logistics
charging methods Warehousing Information System (WIS)- Performance management-
outsourcing decisions.

UNIT – V

Material Handling and Warehouse safety Material handling- Product movement- concept-
costsproduct load activity—dispatch activityunload activity-control device-impact of the
computer technologyautomatic identification-issues and trends in product transport—
Packaging - Pallet - Stretch wraps - Cartons – Labeling- Health and safety- Risk assessment -
Layout and design - Fire safety- Slips and trips – Manual handling - Working at height -
Vehicles - Forklift trucks – Warehouse equipment legislation. Warehouse safety check list-

168
Warehouse EnvironmentEnergy production - - Product waste - waste disposal - Hazardous
waste- Sustainable warehouse Management.

Text Books:

1. GWYNNE RICHARDS (2014) Warehouse Management: A Complete Guide to

Improve Efficiency and Minimizing Cost in the Modern Warehouse. The Chartered
Institute of Logistics and Transport, Kegan page limited.
2. DAVID E. MULCHY & JOACHIM SIDON (2008) A Supply Chain Logistics
Program for Warehouse Management. Auerbachian Publications

Reference Books:
1. Bowersox, D.J., Closs, D.J., Cooper, M.B., &Bowersox, J.C. (2013). Supply Chain
Logistics Management. (4 th ed.), McGraw Hill/Irwin.
2. Arnold, J.R., Chapman, S.N. (2012). The Introduction to Materials Management. (7 th
ed.), Prentice-Hall.
3. Coyle, J.J., Jr. Langley, C.J., Novack, R.A, & Gibson, B.J. (2013). Managing Supply
Chains: A Logistics Approach. (9 th ed.), McGrawHill. Edward, F.(2002).
4. World-Class Warehousing and Material Handling. (International ed.), McGraw-Hill.
5. Muller, M. (2011). Essentials of Inventory Management. (2 nd ed.), American
Management Association

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.nptel.ac.in/noc22_mg27/preview
2. https://onlinecourses.swayam2.ac.in/cec22_mg02/preview

169
II MBA I SEM L T P C
TRANSPORTATION AND
Course Code INFRASTRUCTURE MANAGEMENT 3 1 0 3
3099212143 FOR SCM
Course Overview: This course is designed to help the student to gain an understanding on
concepts of transportation functionalities, principles, logistics and designing networks for
supply chain. This course also discusses the essentials of packing and packaging types, its
significance in overseas shipments. Role of sourcing decision in supply chain and special
aspects of export logistics and required documentation system.

COURSE OBJECTIVES:

1. To understand the concept logistics and supply chain management and its functionality.
2. To study the multimodal transportation and its characteristics of shipping.
3. To know functions and essentials of packing and packaging types and standards.
4. To study how to design transportation networks in supply chain and essentials of export
logistics.
COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
Understand transportation functionality its principles and 3
CO 1 supply chain management systems PO1,PO2
Apply the concepts to packaging models for overseas PO4,PO5, 2
CO 2 shipment of materials with proper standards PO7
Develop an efficient plan for sourcing and transportation PO2,PO4, 3
CO 3 network in supply chain and models PO6
Design and implement distribution network for sourcing PO1,PO2, 3
CO 4 materials PO6

VR 21 PROPOSED SYLLABUS

UNIT I

Basics of Transportation, Transportation Functionality and Principles; Multimodal Transport:

Modal Characteristics; Modal Comparisons; International Air Cargo Transport; Coastal and
Ocean transportation, Characteristics of shipping transport- Types of Ships. Containerization:
Genesis, Concept, Classification, Benefits and Constraints; Inland Container Depot (ICD):
Roles and Functions, CFS, Export Clearance at ICD; CONCOR; ICDs under CONCOR;

170
UNIT II

Logistics management and Supply Chain management - Definition, Evolution, Importance.

The concepts of logistics and Supply Chain Management, Key Drivers of Supply Chain
Management and Logistics relationships. Drivers of Supply Chain Performance : Framework
for structuring drivers- Facilities- Inventory- Transportation- Information- Sourcing- Pricing -
an over view of Designing distribution network – and overview of Network Design in the
Supply Chain - an overview of Network design in Uncertain Environment.

UNIT III

Packing and Packaging: Meaning, Functions and Essentials of Packing and Packaging,
Packing for Storage- Overseas Shipment- Inland-Transportation- Product content Protection,
Packaging Types: Primary, Secondary and Tertiary- Requirements of Consumer Packaging,
Channel Member Packaging and Transport Packaging - Shrink packaging –Identification
codes, bar codes, and electronic data interchange (EDI)- Universal Product Code- GS1
Standards- package labels- Symbols used on packages and labels.

UNIT IV

Sourcing and Planning Transportation Networks in Supply Chain: Sourcing decision in

supply chain : Role of sourcing – in-house or outsource – Third and Fourth – Party Logistics
providers – Supplier scoring and assessment – Transportation in Supply Chain : role- modes-
performance characteristics – Logistics - Design options- role of IT- risk – Trade–offs in
transportation design.

UNIT V

Special Aspects of Export logistics: Picking, Packing, Vessel Booking [Less-than Container
Load(LCL) / Full Container Load (FCL)], Customs, Documentation, Shipment, Delivery to
distribution centers, distributors and lastly the retail outlets- Import Logistics: Documents
Collection- Valuing- Bonded Warehousing- Customs Formalities- Clearing ,Distribution to
Units.

Text Books:

1.Bowersox, Closs, Cooper, Supply Chain Logistics Management, McGraw Hill.

2. Burt, Dobbler, Starling, World Class Supply Management, TMH.
3. Donald J Bowersox, David J Closs, Logistical Management, TMH
4. Pierre David, ―International Logistics‖, Biztantra.
5. Sunil Chopra, Peter Meindl, Supply Chain Management ,Pearson Education, India.

171
Reference Books:
1. Liu, J., Supply Chain Management and Transport Logistics, Routledge, 2011.
2. Sinha, A. and Kotzab, H., Supply Chain Management: A Managerial Approach, Tata
McGraw-Hill Education, 2011.
3. Sople, V.V., Supply Chain Management: Text and Cases, Pearson, 2011.

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.nptel.ac.in/noc22_ce34/preview

2. https://onlinecourses.nptel.ac.in/noc22_mg27/preview

3. https://onlinecourses.swayam2.ac.in/cec22_mg02/preview

172
II MBA ISEM L T P C

Course Code PURCHASING AND MATERIAL 3 1 0 3

3099212144 MANAGEMENT
Course Overview: While organizations buy varying combinations and amounts of raw
materials, manufactured parts/components, and services, they all have to perform this
procurement function efficiently and effectively.

COURSE OBJECTIVES:

1. To discuss the role of materials management in other areas of management Functions

2. To know about the various purchasing functions

3. To identify various legal aspects in purchasing

4. To inculcate domain knowledge in application of models

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength of
ability to: mapped Mapping
To inculcate domain knowledge on management roles PO1 3
CO 1 and responsibilities of purchasing Management

inculcate domain knowledge on various Materials PO3 2

CO 2
Handing and Transportation Management
To apply various methods of inventory techniques PO2 2
CO 3
To Analyze various lending institutes 3
CO 4 PO6

VR 21 PROPOSED SYLLABUS:

UNIT I

The purchasing and supply process - Introduction to purchasing and SCM - Strategic supply
management roles and responsibilities - Improving the procure to pay process - Approval,
contract and purchase order preparation - Types of purchases - Purchasing policy and
procedures -Policy overview - Purchasing policies Policy defining- Role and conduct of
purchasing, Buyersupplier Relationship, operational issues- Purchasing procedures.

173
UNIT II

Organizing the purchasing function: Purchase function position within the organization
structure, factors affecting purchasing‘s position, reporting of purchasing function, organizing
of purchasing, separating operational and strategic purchasing- advantages and disadvantages
of centralized- decentralized purchasing, hybrid purchasing structure.

UNIT III

Concept of Integrated Materials Management (IMM) – Organising for IMM – Types of

Inventories – Inventory Problems in India. Codification – Computerisation and Information
Systems – Standardisation and Variety Reduction – Value Analysis: ABC, VED, XYZ and
other methods of Selective Analysis.

UNIT-IV

Q-Based Inventory System – P-Based Inventory System – S-S based Inventory System –
Practical Inventory Models – Inventory Valuation.Purchasing – Source Selection – Vendor
Rating – Purchase Budget – Systems – Tenders – Price Negotiations – Forward Buying –
Purchasing Capital Equipments – Seasonal Goods – Special Items – Deferred Payment
Schemes – Lending Institutions – Global Purchases – Government Buying – EGS & D – Rate
Contract – Insurance – Legal Aspects in Purchasing – Evaluation of Purchase Performance.

UNIT-V

Stores Layouts – Stores Accounting Procedures and Forms – Stock Verification – Practical
Problems in Management of Dead Stocks – Surplus and Scraps – Evaluation of Stores
Performance – Materials Handing and Transportation Management.

Text Books:

1. Parasram, ―in Coterms Exports Coartind and Pricing with Practical Guide to in
Co-Terms, 1st Edition, Jain Book, 6th Edition, 2010.

2. Gopalakrishnan, P & Sundaresan, M: MATERIALS MANAGEMENT – AN

INTEGRATED APPROACH; Prentice Hall of Indian Private Ltd

3. Gopalakrishnan, P & Sandilya, M.S: INVENTORY MANAGEMENT – TEXT

and CASES; The Macmillan Company of India Ltd

174
Reference Books:
1. Ramakrishnan. R V, Tony Arnold. J R (2007). “Introduction to Materials
Management”.Pearson
2. K. Shridhar Bhat, “Production and Materials Management”. Himalaya Publishing
House
3. Chary. S.N., “Production and Operations Management”. Tata McGraw Hill
Gopalkrishanan. P, Sundaresan. M, “Materials Management: An Integrated Approach”.
4. PHI Learning Pvt. Ltd.

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.nptel.ac.in/noc22_ce34/preview

2. https://onlinecourses.nptel.ac.in/noc22_mg27/preview

3. https://onlinecourses.swayam2.ac.in/cec22_mg02/preview

175
II MBA IISEM L T P C
ENTERPRISE RESOURCE
Course Code PLANNING 3 1 0 3
3099212242
Course Overview: This course introduces students to understand Enterprise Systems. In this
course, students would able to develop integrated modules, Business Process Mapping for
ERP Module Design. Specifically, ERP and Related Technologies would help in ERP
implementation, and change management techniques to utilize when an organization is
undergoing ERP implementation. At the end of this course, practical knowledge would help
to address real world business problems associated with ERP usage and implementation.
COURSE OBJECTIVES:

1. To provide a contemporary and forward-looking on the theory and practice of Enterprise

Resource Planning Technology.
2. To focus on a strong emphasis upon practice of theory in Applications and Practical
oriented approach.
3. To train the students to develop the basic understanding of how ERP enriches the business
organizations in achieving a multidimensional growth.
4. To aim at preparing the students technological competitive and make them ready to self-
upgrade with the higher technical skills.

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Make basic use of Enterprise software, and its role inPO1,PO2, 3
CO 1
integrating business functions PO3,
Analyze the strategic options for ERP identification and
PO1,PO3, 2
CO 2
adoption PO6
Design the ERP implementation strategies PO1,PO6, 3
CO 3
PO8
Create reengineered business processes for successful PO1,PO6, 2
CO 4
ERP implementation. PO8

176
VR 21 PROPOSED SYLLABUS

UNIT- I
Introduction to ERP: Overview of ERP – Introduction and Evaluation –advanced ERP-SCM
and CRM systems and related technologies – ERP life cycle ERP implementation Life cycle-
SDLC and ERP life cycle.

UNIT-II

ERP Implementation: reasons for ERP failure. pre – implementation Tasks – Implementation
methodologies – Process definition - Dealing with employee resistance Training and
Education – Project management and monitoring Success and failure factors of an ERP
implementation.

UNIT-III

Post ERP implementation: Change Management – post implementation review, support,

maintenance and security of ERP. Different business modules of an ERP package. ERP
market place and market place dynamics.

UNIT-IV

ERP System Options and Selection Methods: Optimal Means of Developing an ERP,
Measurement of Project Impact, IT Selection and Project Approval, ERP proposal
Evaluation, Project Evaluation Techniques, Testing.

UNIT—V

ERP present and future: Turbo charge the ERP system- EAI – ERP. Internet and WWW-
Future Directions and trends in ERP – Future Directions in ERP: New Markets, New
Technologies, Faster Implementation Methodologies, New Business Segments, Trends in
Security. Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.

Text Books:

1. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2007.

2. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008.

3. Hammer, Michael – Reengineering the corporation.

4. E-commerce strategy, technologies and applications by David Whitley.

Reference books:

1. Alexis Leon, Enterprise Resource Planning, second edition, Tata McGraw-Hill, 2008.

177
2. MahadeoJaiswal and Ganesh Vanapalli, ERP Macmillan India, 2009.

3. Vinod Kumar Grag and N.K. Venkitakrishnan, ERP- Concepts and Practice, Prentice Hall
of India,2 nd edition, 2006.

4. Summer, ERP, Pearson Education, 2008.

NPTEL/SWAYAMMOOCS:
1. https://www.coursera.org/lecture/advanced-manufacturing-enterprise/enterprise-resource-
planning-erp-MAUTK
2. https://www.coursera.org/lecture/enterprise-systems/1-1b-introduction-to-enterprise-
resource-planning-erp-LneSo
3. https://nptel.ac.in/courses/110/105/110105083/

178
II MBA IISEM L T P C
LEAN SUPPLY CHAIN
Course Code 3 1 0 3
3099212243
MANAGEMENT
Course Overview: This course introduces students to eliminate waste, reduce cycle time and
improve operational efficiencies in a manufacturing/service environment. Lean focuses on
flow, value stream and elimination of waste when compared to traditional mass production
systems the overall goal is production of goods/services with less waste, human effort,
manufacturing space, inventory and time. This course will provide students with a basic
understanding of the components of Lean Management and the opportunity to practically
apply the principles, methods and tools of Lean Management to real problems. Some of the
fundamental benefits of Lean Management to be addressed through course include lower
production cost, lower inventories, reduced lead time, improved flexibility and lead times.

COURSE OBJECTIVES:

1. To understand lean management principles & provides an understanding of factors that

contribute to organizational wastes, examining ways to eliminate wastes, & developing &
implementing an improved organizational processes, for significant impact to the company’s
bottom line.
2. To understand how lean management today represents a profound change in the
competitive business culture and a leading indicator of excellence in the organization
3. To understand how lean management principles is developed from Toyota Production
System(TPS)
4. To understand how by implementing lean management organizations can improve product
& processes without adding any more money, people, equipment, inventory or space and aim
for perfection.

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
To understand issues & challenges in implementing & PO1,PO2, 3
CO 1 developing lean manufacturing techniques for improving PO6
organizational performance.
Analyze how lean techniques can be applied to PO1,PO2, 2
CO 2 manufacturing & service industry PO4

Developing lean management strategy for Supply chain PO1,PO3 2

CO 3
management
Analyzing how lean technique can create value generation PO3,PO5, 3
CO 4
for organization. PO8

179
VR 21 PROPOSED SYLLABUS

UNIT I

Lean Manufacturing: Principle And Tools : Evolution of Just-In-Time and Lean

Manufacturing – Principle – Seven wastes – Just-In-Time (JIT) – One-Piece or Continuous
Flow – Kanban or Pull System – Basic tools such as 5S, Kaizen, PokaYoke and Single-
Minute Exchange of Dies (SMED). -- Lean Manufacturing--Fit into Operations Strategy--
Mapping for supply chain management-- Lean thinking and supply chain management.

UNIT II

Technique: Value Stream Mapping: Value Stream Mapping (VSM) – Material and
Information Flow – VSM symbols – Identification of Product or Product Family – Current-
State Mapping – Future-State Mapping by key questions – Plan and Implementation.

UNIT III

SIX SIGMA: Evolution – TQM vs. Six Sigma – What is Six Sigma – Six Sigma
methodologies Such as DMAIC, DFSS – Six Sigma Belts. LEAN SIX SIGMA: The Synergy
of Six Sigma and Lean – Lean Six Sigma – Principle – Lean tools in DMAIC –
Implementation of Lean Six Sigma.

UNIT IV

DMAIC: TOOLS -- Define – Measure – Analyze – Improve – Control – SIPOC model –

VOC – CTQ – Seven Quality or SPC tools such as Pareto Analysis, Cause and Effect
Diagram, Control Charts etc. – Process Capability Analysis such as Cp, Cpk – Design of
Experiments (DoE).

UNIT V

Supply Chain Processes and Strategies: Integrated supply chains design - Customer
relationship process - Order fulfillment process - Supplier relationship process - Supply chain
strategies - Strategic focus - Mass customization - Lean supply chains - Outsourcing and
offshoring - Virtual supply chains

180
Text Books:

1. Feld, W. M., Lean Manufacturing tools, Techniques and How to Use Them, St. Lucie
Press, Florida, 2000.

2. Liker, J., The yota Way: 14 Management Principles from the World's Greatest
Manufacturer, McGraw-Hill Education, 2004.

3. Rother, M. and Shook, J., Learning see: Value strean mapping create value and eliminate
muda, The lean enterprises institute Brookline, Massachusetts, USA, 1999.

Reference Books:

1. Michael L. George, et al., The Lean Six Sigma Pocket tool book: A Quick REFERENCES
Guide Nearly 100 tools for Improving Process Quality, Speed, and Complexity, McGrawHill,
2005

2. Pyzdek, T. and Keller, P. A., The Six Sigma Handbook, Fourth Edition, McGraw-Hill
Professional, 2014.

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.swayam2.ac.in/ugc19_hs51/preview
2. https://nptel.ac.in/courses/110/106/110106045/
3. https://www.coursera.org/specializations/supply-chain-management
4. https://www.coursera.org/lecture/supply-chain-management-strategy/lean-
inventory-g4as1

181
II MBA IISEM L T P C

Course Code
GREEN SUPPLY CHAIN 3 1 0 3
3099212244 MANAGEMENT
Course Overview: This course introduces students to traditional Supply Chain and Green
Supply Chain with environmental Concern and Supply Chain Basic Concepts like GSCM
Practices. It also introduces the design for the environment (DFE) or Eco-Design, involving
suppliers in product eco-design and Challenges faced for Success. It gives a detailed
explanation of Lean Manufacturing for Green Manufacturing or Production. Finally, it gives
outline of Green transportation and logistics practices and their impact of transportation and
logistics on environment .

COURSE OBJECTIVES:

1. Understand how to establish and maintain a green procurement strategy

2. Learn to identify corporate social responsibility strategies to meet organizational

needs
3. Learn how to develop and use Green Supply Practices (GSP)
4. Discover how to select and use a variety of environmental accounting methods
effectively
5. Examine ways to align supply chain operations and business strategies to meet
sustainability objectives

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Develop the understanding of green and sustainable PO1,PO8 2
CO 1
supply chain practices
Learn tools and techniques required to analyze and design PO1,PO6,P 2
CO 2 O7,
environmentally sustainable supply chain systems
Critically assess strategic choices related to Green SCM PO2,PO3,P 2
CO 3 O6
design
Develop variety of environmental accounting methods PO7,PO8 2
CO 4
effectively

182
VR 21 PROPOSED SYLLABUS:

UNIT I

Introduction – Traditional Supply Chain and Green Supply Chain – Environmental Concern
and Supply Chain – Closed-loop Supply Chain – Corporate Environmental Management –
Green Supply Chain (GSCM): Definition, Basic Concepts – GSCM Practices

UNIT II

ECO-DESIGN : Design for the Environment (DFE) or Eco-Design – Eco-Design and

Supplier Relationships – Definitions of Eco-Design – Tools of Product Eco-Design –
Involving suppliers in product ecodesign: Drivers, Challenges and Successful factors

UNIT III

Green Purchasing: Green Procurement and Purchasing – Definitions of green purchasing –

Drivers of green purchasing – Green purchasing strategies – Green purchasing performance
measurement –Green Supplier Development and Collaboration.

UNIT IV

Green Manufacturing: Green Manufacturing or Production: Evolution, Definitions – 4Re‘s:

recycling, remanufacturing, reuse and reduction – Closed-loop Manufacturing – ISO 14000
systems – Life Cycle Analysis (LCA) – Lean Manufacturing for Green Manufacturing or
Production.

UNIT V

Green Logistics And Transportation: Green Logistics and Transportation – Definitions of

Green Logistics – Critical drivers of Green Logistics – Green transportation and logistics
practices – Environmental impacts of transportation and logistics – Closing the Loop:
Reverse Logistics.

Text books:

1.Joseph Sarkis, Yijie Dou. Green Supply Chain Management: A Concise Introduction,
Routledge, 2017.

2. CharisiosAchillas, Dionysis D. Bochtis, DimitriosAidonis, Dimitris Folinas. Green Supply

Chain Management, Routledge, 2018.

183
Reference books:

1. Hsiao-Fan Wang, Surendra M. Gupta. Green Supply Chain Management: Product Life
Cycle Approach, McGraw Hill publishing, 2011

2. Stuart Emmett, VivekSood. Green Supply Chains: An Action Manifes by Stuart Emmett,
Wiley publications, 2010

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.swayam2.ac.in/ugc19_hs51/preview
2. https://onlinecourses.nptel.ac.in/noc21_mg85/preview
3. https://www.coursera.org/lecture/supply-chain-principles/supply-chain-sustainability-
D23vx

184
II MBA I SEM L T P C
HOSPITAL ORGANIZATION
Course Code AND MANAGEMENT 3 1 0 3
3099212145
Course Overview: This course introduces students to familiarize the students with the basic
concepts and principles of management, organization and leadership on hospitals

COURSE OBJECTIVES:

1. To know Role of a professional manager in a Hospital

2. To understand the Managerial function in a hospital
3. To understand Behavioural concepts and theories
4. To know the Organization structure and Organizational climate

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
To know Role of a professional manager in a Hospital PO1,PO3 3
CO 1 ,PO6,PO
7
To understand the Managerial function in a hospital PO1,PO2 2
CO 2
,PO3
To understand Behavioral concepts and theories PO1,PO4 3
CO 3
,PO7
To know the Organization structure and Organizational PO1,PO5 3
CO 4
climate ,PO7

VR 21 PROPOSED SYLLABUS

UNIT-1

Role of a professional manager in a Hospital: concept of management – evolution of

management thought – significance of hospital management – role and importance of hospital
management – Responsibilities of an Hospital Manager – The transition factors of hospital
management.

UNIT-II

Managerial function in a hospital: Management process, managerial skills, levels of

management, application of managerial functions in hospital. Decision making models in

185
hospital – steps in decision making – techniques and process of decision making –
overcoming barriers to effective decision making.

UNIT-III

Behavioural concepts and theories: cognitive process, perception and its stages, creativity and
problem solving. Process of motivation – Theories of motivation – Motivating medical and
paramedical professionals. Leadership styles and influence process – features and importance
of leadership – Leadership styles – Successful VS Effective leader.

UNIT-IV

Organization structure and planning process: Introduction – nature and structure of the
hospital organization – formal and informal organizations – factors influencing the choice of
structure – Line and Staff relationship – Desigining structure for a service organization.
Strategic and operational planning – Planning practices in Indian hospitals. Controlling –
process of control and methods of control.

UNIT-V

Organizational climate and social responsibility: Meaning, need, significance of

organizational climate – distinction between culture and climate. Need, nature and causes of
organizational change – management of change in hospitals. Social responsibilities of
hospital management – objectives – responsibilities of hospital manager.

Text Books:

1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill Publishing Company,
New Delhi.

2. Stoner, Freeman & Gilbert, Management, PHI, 6th Edition.

3. Robbins.S.P., Fundamentals of Management, Pearson, 2003.

Reference Books:
1. Robbins.S. Organisational Behaviour, X edn., Prentice-Hall, India.
2. Umasekaran, Organisational Behaviour.
3. VSP Rao, V Hari Krishna – Management: Text and Cases, Excel Books, I Edition, 2004.

NPTEL/SWAYAMMOOCS:

1. https://nptel.ac.in/courses/110/104/110104095/

2. https://www.coursera.org/courses?query=healthcare%20administration

186
II MBA I SEM L T P C

Course Code HEALTH CARE POLICIES 3 1 0 3

3099212146 AND DELIVERY SYSTEM
Course Overview: Covers the past, present, and future influences on the delivery of
healthcare. Presents the organizations and patient care settings where services are received. It
introduces the financing, regulation, technology advances, and the trends in quality and
patient safety for healthcare organizations and professionals. It covers the use of an electronic
health record (EHR)audit available.

COURSE OBJECTIVES:

1. To understand the importance of health care policies and to be acquainted with the
disaster and safety, delivery system.
2. To understand the different services provided by the corporate hospitals.
3. To understand the technological advancement and its importance in health care
sectors.
4. To study the health care regulations by International and state medical councils.

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Discuss the importance of healthcare policy-making as it
CO 1 relates to the healthcare delivery system. PO4 3

Describe the different types of organizations, services,

and personnel and their relationships across the healthcare PO4,
CO 2 3
delivery system. PO2,PO6

Identify policies, regulations, and standards that effect

CO 3 healthcare operations and health information exchange. PO1, PO4, 3

Identify potential risks to quality patient care and to the

PO1, PO7,
CO 4 3
organization. PO8

187
VR 21 PROPOSED SYLLABUS

UNIT I
Introduction – Theoretical frame work – Environment – Internal and External –
Environmental scanning – Economic Environment – Competitive Environment – natural
Environment – Politico Legal Environment – socio Cultural Environment- International and
Technological Environment.

UNIT II
A Conceptual Approach to Understanding the Health Care Systems – Evolution –
Institutional Settings – Out Patient services – Medical Services – surgical Services –
Operating Department – Pediatric services – Dental services – Psychiatric services – casualty
& Emergency services – Hospital Laboratory services – Anesthesia services – Obstetric and
Gynecology services – Neuro – Surgery service – Neurology services.

UNIT III
Overview of Health care sector in India – Primary care – Secondary care – Tertiary care –
Rural Medical care – urban medical care – curative care – preventive care – General &
special Hospitals – Understanding the hospital management – Role of medical, Nursing staff,
Paramedical and Supporting Staff – Health Policy – Population Policy – Drug Policy –
Medical Education Policy.

UNIT IV
Health Care Regulation – WHO, International Health Regulations,IMA, MCI, State Medical
Council Bodies, Health universities and Teaching Hospitals and other Health care Delivery
Systems.

UNIT V
Epidemiology – Aims – Principles – Descriptive, Analytical and Experimental Epidemology
– Methods – Uses.

Text Books:

1. A & Lee, K., Economics of Health, OUP, Oxford, 1983.

2. Liz Haggard, Sarah Hosking, Healing the Hospital Environment: Design, Maintenance,
and Management of Healthcare Premises
3. Park JE, Park K., Textbook of preventive and social medicine, 20th edition, Banarsidas
Bhanot Publishers. 2009
4. S.L GOEL, Healthcare Management and Administration, Deep & Deep publications
Pvt.Ltd., New Delhi.

NPTEL/SWAYAMMOOCS:
1. https://nptel.ac.in/noc/courses/noc22/SEM1/noc22-hs40/

188
II MBA I SEM L T P C
HOSPITAL FUNCTIONS
Course Code AND SUPPORT SERVICES 3 1 0 3
3099212147
Course Overview: This course introduces students to get familiarized with support service
systems and to get acquainted with hazards and its management in hospital environment.

COURSE OBJECTIVES:

1. To know the Nutrition and Dietary services

2. To understand the functioning in a hospital

3. To understand various types of services in hospital

4. To understand disaster management

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
To know the Nutrition and Dietary services PO1,PO7 3
CO 1
To understand the functioning in a hospital PO1,PO3, 2
CO 2
PO4,PO5
To understand various types of services in hospital PO1,PO3, 2
CO 3
PO5
To understand Disaster management PO1,PO2, 3
CO 4
PO6,PO7

VR 21 PROPOSED SYLLABUS

UNIT I

Nutrition and Dietary services – Pharmacy services – Medical Records services.

UNIT II

Facilities Engineering – Maintenance of Civil Assets – Electrical supply and Water supply –
Medical gas pipeline – Plumbing and Sanitation – Air conditioning system – Hot water and
Steam supply – Communication Systems –Biomedical engineering departments in modern
hospitals.

189
UNIT III

Laundry services – House keeping services – CSSD-Energy conservation methods – AMC.

UNIT IV

Ambulance services – Mortuary services – Hospital security services.

UNIT V

Disaster management – Fire hazards – Engineering Hazards – Radiological hazards.-

Outsourcing of Support services –Waste disposal and management.

Text Books:

1. G.D.Kunders, Hospital and Facilities Planning and Design

2. Jacob Kline, Hand book of Bio-Medical Engineering

Reference Books:
1. Webster J.G and Albert M. Coo, Clinical Engineering Principles and Practices

2. Antony Kelly, Maintenance Planning and Control

NPTEL/SWAYAM MOOCS:

1. https://nptel.ac.in/courses/110/106/110106046/

190
II MBA II SEM L T P C
PATIENT CARE AND
Course Code SERVICES MANAGEMENT 3 1 0 3
3099212245
Course Overview: This course introduces students to understand the importance of patient
care management and acquainted with the disaster, safety and Security Management in
Hospitals

COURSE OBJECTIVES:

1. To understand the Patient centric management

2. To understand the Quality in patient care management

3.To understand the Patient classification systems and the role of case mix

4. To know the Medical ethics and Disaster preparedness

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
To understand the Patient centric management PO1,PO3, 2
CO 1
PO4,PO7
To understand the Quality in patient care management PO1,PO2, 3
CO 2
PO7
To understand the Patient classification systems and the PO1,PO4, 2
CO 3 PO5,PO6
role of case mix
To know the Medical ethics and Disaster preparedness PO1,PO2, 3
CO 4
PO6,PO7

VR 21 PROPOSED SYLLABUS:

UNIT I

Patient centric management - Concept of patient care, Patient-centric management,

Organization of hospital departments, Roles of departments/managers in enhancing care,
Patient counseling & Practical examples of patient centric management in hospitals-Patient
safety and patient risk management.

191
UNIT II

Quality in patient care management-Defining quality, Systems approach towards quality,

Towards a quality framework, Key theories and concepts, Models for quality improvement &
Variations in practice

UNIT III

Patient classification systems and the role of casemix-Why do we need to classify patients,
Types of patient classification systems, ICD 9 (CM, PM), Casemix classification systems,
DRG, HBG, ARDRG, Casemix innovations and Patient empowering classification systems.

UNIT IV

Medical ethics & auditory procedures-Ethical principles, Civic rights, Consumer Protection
Act, Patient complaints powers & procedures of the district forum, State and National
commission, Patient appeals, Autopsy, Tort liability, Vicarious liability, Medical negligence,
Central & state laws, Use of investigational drugs, Introduction/need & procedures for
medical audit, Audit administration & Regulating committees-Confidentiality and
professional secrecy, ethics of trust and ethics of rights – autonomy and informed consent,
under trading of patient rights – universal accessibility – equity and social justice, human
dignity

UNIT V

Disaster preparedness-Policies & procedures for general safety, fire safety procedure for
evacuation, disaster plan and crisis management . Policies & procedures for maintaining
medical records, e-records, legal aspects of medical records, its safety, preservation and
storage.

Text Books:

1.Goel S L & Kumar R. HOSPITAL CORE SERVICES: HOSPITAL ADMINISTRATION

OF THE 21ST CENTURY 2004 ed., Deep Deep Publications Pvt Ltd: New Delhi

Reference Books:
1. Gupta S & Kant S. Hospital & Health Care Administration: Appraisal and Referral
Treatise 1998 ed., Jaypee, New Delhi

NPTEL/SWAYAMMOOCS:

1.https://nptel.ac.in/courses/110/104/110104065/

2.https://www.coursera.org/browse/health/patient-care

192
II MBA II SEM L T P C
MANAGED HEALTH CARE
Course Code AND INSURANCE 3 1 0 3
3099212246
Course Overview: The student is expected to understand the nuances of insurance and in
particular the health insurance. Presents an overview of major issues related to the design,
function, management, regulation, and evaluation of health insurance and managed care
plans. Provides a firm foundation in basic concepts pertaining to private and public sector
health insurance/benefit plans, both as provided by employers and government agencies such
as Medicaid and Medicare. Course is also relevant to students who will be researching and
analysing these systems.

COURSE OBJECTIVES:

1. To introduce the Economics of life and health insurance.

2. To classify health insurance policies in the Indian context.
4. To manage various health insurance schemes.
5. To understand the Taxation practices of Health insurance.
6. To recognize Patient and the Regulatory Agencies.

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Meet the needs of students who want to pursue career in
CO 1 PO1
Health Care sector. 3
Analyze various health insurance policies and suggest best
CO 2 PO2
one as per requirements. 3
Handle health insurance schemes like CGHS and ESI.
CO 3 PO1, PO6
3
Standardize and manage Health insurance Taxation for
CO 4 PO1, PO6
Hospitals. 2

193
VR 21 PROPOSED SYLLABUS:

Unit I

Introduction – Economics of life and health insurance – importance, socio political realities
insurance terminology.

Unit II

Health policy vis-à-vis health insurance policies – Indian scenario - Different products –
Demand and Scope – Limitations.

Unit III

Administration of health insurance schemes like CGHS and ESI and Social security
measures. TPAs, Governing mechanisms including IRDA.

Unit IV

Health insurance Taxation. Standardization and grading of hospital services, Role of

vigilance and real time information about the services.

Unit V

Health insurance providers – Government and private – micro insurance, the role and
responsibilities of provider – insurer – Patient and the Regulatory Agencies.

Text Books:

1. Gupta,P.K, Insurancea nd RiskManagement, Himalaya Publishinghouse,2004

2. Kongstvedt PR, editor. Essentials of Managed Health Care, 4th edition. Bartlett & Jones,
2001
3. Young, KM and Kroth, PJ, Health Care USA: Understanding Its Organization and Delivery.
United States: Ninth Edition, Jones & Bartlett Learning, 2018.

Reference Books:
1.Kongstved Peter R., Health Insurance and Managed Care: What They Are and How They
Work, Jones and Bartlett Publishers, Inc, 5th edition.

2.Thomas K T Sakthivel R, Health Insurance In India, Omni Scriptum GmbH & Co. KG,
May 2012

MOOCs/NPTEL:
1.https://nptel.ac.in/courses/110/104/110104095/

194
II MBA II SEM L T P C
HOSPITAL MANAGEMENT
Course Code AND INFORMATION 3 1 0 3
3099212247 SYSTEM
Course Overview: This course will cover effective data and information technology
utilization to improve performance in healthcare organizations: including information
systems, databases and analytical tools to structure, analyze and present information; legal
and ethical issues affecting management of healthcare information.

COURSE OBJECTIVES:

1. To describe the evolution of information technology and its uses in healthcare management
and delivery.

2. To evaluate the roles of Electronic health information system applications in healthcare

Automating the paper record.

3. To summarize what the secondary use of EHR data is and provide examples on how
clinical data can be used to support research and improve the quality of health care.

4. To Get an overview of the software for hospitals and practice basic skills of using
computers in Health Care

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Critically discuss the evolution of information technology PO1 3
CO 1
Summarize various factors impacting the Automating the PO2 1
CO 2 paper record

Analyse Electronic Communications process of health care PO5 2

CO 3
To measure the Barriers to Information Technology 1
CO 4 implementation PO3

195
VR 21 PROPOSED SYLLABUS

Unit I

The Information Explosion: Information is important – Impact on society – Impact on

teaching and learning – Impact on Government – Impact on Healthcare – The future of
healthcare technology – The future healthcare record – Preparing for the future – Summary
The world of informatics.

Unit II

The Electronic health record: Functions of the health record –Changing functions of the
patients record – Advantages of the paper record – Disadvantages of the paper record –
Optically scanned records – The electronic health record – Automating the paper record –
Advantages of the EHR – Disadvantages of the EHR – Bedside or point-or-care systems –
Human factors and the EHR – Roadblocks and challenges to EHR implementation –The
future

Unit III

Securing the Information: Privacy and confidentiality and Law – Who owns the data? –
Security – Computer crime – Role of healthcare professionals – Summary. Information
Systems cycle: The information systems cycle – Analysis – Design phase – Development –
Implementation – Why some projects fails?

Unit IV

Electronic Communications: A bit of history – Hardware and software for connecting –

Methods of accessing information – World Wide Web (WEB) – Communication
Technologies

Unit V

Telehealth– Historical perspective on telehealth – Types of Technology – Clinical initiatives

– Administrative initiatives – Advantages and Barriers of telehealth – Future trends –
Summary- The future of Informatics: Globalization of Information Technology – Electronic
communication – Knowledge management – Genomics – Advances in public health – Speech
recognition – Wireless computing – Security – Telehealth – Informatics Education – Barriers
to Information Technology implementation.

196
Text Books:

1. Karen a.Wager,Francis W.Lee,John P.Glaser,'Health care Information System-A practical

approach for Health Care Management,4th edition,Wiley,2017
2. Mary Jo Browie and Michelle A. Green, 'Essentials of Health Information Management:
Principles and Practices, Paperback, 2015.
3. Informatics and Telematics in Health – Present and Potential Use (WHO, Geneva)
Marlene Maheu, Pamela Whitten & Ace Allen, E-Health, Telehealth and Telemedicine: A
Guide to Startup and Success (Jossey-Bass) ISBN 0787944203

Reference Books:

1. Managing Computers in Health Care – A Guide for

Professionals (Health Administration Press Perspectives, Michigan) WHO
2. Toni Hebda & et al, Handbook of Informatics for Nurses and Health Care Professional
(Prentice Hall, New Jersey) 2010
3. Umasekaran, Organisational Behaviour.
4. VSP Rao, V Hari Krishna – Management: Text and Cases, Excel Books, I Edition, 2004

NPTEL/SWAYAMMOOCS:

1. https://nptel.ac.in/courses/110/105/110105148/

2. https://nptel.ac.in/courses/114/106/11410

197
II MBA I SEM L T P C
TRAVEL AGENCY AND
Course Code TOUR OPERATIONS 3 1 0 3
3099212148
Course Overview: This course acquires essential knowledge and skills to work in the travel
and tourism industry and become an effective travel professional. Provide advice on flight,
accommodation and tour products, and how to ensure travellersfulfil necessary travel
requirements. The course exposes students to knowledge on the operations and management
of tour and travel segments of the tourism industry. It equips them with skills of how to
manage tour and travel related procedures and activities enabling them to become effective
managers.

COURSE OBJECTIVES:

1. To understand the significance of travel agency and tour operation business

2. To Knowledge of the tour operations industry
3. To Knowledge and skills of tour operators’ products
4. To acquire Knowledge and skills essential in the administration and management of
tour operations as a business
5. To understand the travel segment to uplift the tourism management.

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
To Knowledge and skills of tourism operations industry PO1,PO3,PO5 3
CO 1
To Understating legal aspects in tour and travel PO1,PO2,PO6 3
CO 2
operations
To knowledge the function and planning and PO1,PO3,PO4 3
CO 3
development
To able to implement the concepts and components of PO1,PO2,PO3 2
CO 4
tourism and travel.

198
VR 21 PROPOSED SYLLABUS:

UNIT-I

Travel Trade: Historical Perspectives: Emergence of Thomas Cook- Cox and Kings-
American Express Company, Types of Tour & Types of Tour Operators: Full Service
Agency Commercial Agency-Implant Agency-Group / Incentive Agency, Wholesale and
Retail Travel Agency Business: Linkages and Integration with the Principal Service
Providers, Changing Scenario of Travel Trade.

UNIT-II

Travel Agency and Tour Operation Business: Functions of Travel Agency - Setting Up A
Full-Fledged Travel Agency - Sources of Income of A Travel Agency - Diversification of
Business - Travel Insurance, Forex- Cargo- MICE – Documentation, Recognition: IATA
Accreditation - Recognition from Government.

UNIT-III

Itinerary Planning & Development: Tour Itinerary: Types of Itinerary - Resources and Steps
for Itinerary Planning - Do‘s and Don‘ts of Itinerary Preparation, Tour Formulation and
Designing Process :FITs & Group Tour Planning and Components - Special Interest Tours
(SITs).

UNIT-IV

Tour Packaging & Costing: Tour Packaging: Classifications of Tour Packages - Components
of Package Tours, Concept of Costing: Types of Costs - Components of Tour Cost -
Preparation of Cost Sheet, Tour Pricing: Calculation of Tour Price - Pricing Strategies - Tour
Packages of Thomas Cook, SOTC, MakeMyTrip and Cox & Kings.

UNIT-V

Travel trade Organizations: Objectives, Activities and Functions of UFTAA, PATA, TAAI,
IATO, ASTA, ATOI, ADTOI, IAAI, TAFI.

199
Text Books:

1. Bhatia, A.K. (2013). The Business of Travel Agency and Tour Operations Management.
New Delhi: Sterling Publishers (P) Ltd.
2. Goeldner, R., & Ritchie, B. (2010). Tourism, Principles, Practices and Philosophies.
London: John Wiley & Sons.
3. Negi, J. (2005). Travel Agency Operations: Concepts and Principles. New Delhi:
Kanishka.
4. Negi, K.S. (2011). Travel Agency Management. New Delhi: Wisdom Press
5. Roday, S., Biwal, A., & Joshi, V. (2009). Tourism Operations and Management. New
Delhi: Oxford University Press.

Reference Books:
1. Swain, S.K. & Mishra, J.M. (2011). Tourism Principles and Practices. New Delhi: OUP.
2. Wheeler M. 1995. Tourism Marketing Ethics
3. Yale P. (1995) The Business of Tour Operations
4. Cogliandro J. A. (2007) Intelligent Innovation: Four Steps to achieving Competitive
Edge. John Ross Publishing, Inc.
5. Palmatier G. and Crum C. (2002) Enterprise Sales and Operations Planning:
Synchronizing Demand, Supply and Resources for Peak Performance. John Ross
Publishing, Inc.
6. Crum C. and Palmatier G. (2003) Demand Management Best Practices: Principles,
Process and Collaboration. John Ross Publishing, Inc.

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.swayam2.ac.in/cec20_ge19/preview

200
II MBA I SEM L T P C

Course Code HOSPITALITY 3 1 0 3

3099212149 MANAGEMENT
Course Overview: Hospitality management has various objectives and functions that differ
from one business to the next. However, its primary goal remains the same; to provide the
best service and a flawless experience to customers from start to finish. Hospitality
management is a growing field that deals with the oversight of hotels, resorts, casinos, and
other types of destinations to ensure visitors have the kinds of experiences they are coming
for.

COURSE OBJECTIVES:

1. To study the flow of activities and functions in today‘s Hotel operation.

2. To familiarize with Hotel and resort management
3. To understand the importance of various departments and its role in the Hospitality
Industry
4. To know how to evaluate hotel performance

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Identify and apply business concepts and skills relevant to PO1,PO2 2
CO 1 the operational areas of hospitality management.

Get familiarize with Hotel and resort management PO1 3

CO 2
To understand the importance of various departments and PO1 2
CO 3 its role in the Hospitality Industry

Able to evaluate hotel performance PO1,PO2 3

CO 4

201
VR 21 PROPOSED SYLLABUS:

UNIT-I

Introduction to Hospitality Industry: Distinctive Characteristics: Inflexibility Intangibility-,

Perishability - Fixed Location- Relatively Large Financial Investment etc.; Concepts of
―Atithi Devo Bhavah‖; Hotel and Lodging facilities; Types of Hotels; Classification of
Hotels, Chain Operations, Alternative Accommodation; E- Hospitality; Ethical and
Regulatory Aspects in a Hotel, International Hotel Regulations, Fiscal and Non-Fiscal
Incentives Offered to Hotel Industry in India.

UNIT- II

Front Office : Duties and Responsibilities: Reservation & Registration- Meal Plans Room
Assignments- Check-in- Departure- Handling Guest Mail- Message Handling- Guest Paging
Methods of Payment; Guest Services: Type of Hotel Guests- Types of Meal Plans Wake-up
call.

UNIT- III

Housekeeping: Hierarchy, Duties & Responsibilities of Housekeeping Staff; Important

Functions of Housekeeping Management; Types of Accommodation; Activities in
Accommodation Management: Room Service- Room supplies- Types of Room- Types of
Bedding and Other Related Types of Service; Liaison with Other Departments.

UNIT- IV

Food & Beverage : Hierarchy, Duties & Responsibilities of Staff; Food Production
Organization: Kitchen-Buffets-Beverages Operation &Functions; Outlets of F & B; Types of
Restaurant Menu; Catering Services: Food Service for the Airlines- BanquetteCorporate-
MICE- Retail Food Market- Business/Industrial Food Service- Healthcare Food Service-
Club Food Services; Trends in Lodging and Food Services.

UNIT-V

Evaluating Hotel Performance: Methods of Measuring Hotel Performance: Occupancy Ratio-

Average Daily Rate: Average Room Rate Per Guest- Rev PAR- Market Share Index-
Evaluation of Hotel by Guest; Yield Management: Elements of Yield Management,
Measuring Yield in the Hotel Industry, Benefits of Yield Management, Challenges or
Problems in Yield Management.

202
Text Books:

1. Negi, J. (2014). Professional Hotel Management. New Delhi: S. Chand.

2. Raghubalan, G., & Smritee, R. (2015). Hotel Housekeeping operations and Management.
New Delhi: Oxford University Press.

Reference Books:
1. Negi, J. (1984) .Hotels for Tourism Development: Economic Planning & Financial
Management. New Delhi: S. Chand.
2. Tewari, J.R. (2016). Hotel front office operations and Management. New Delhi: Oxford
publication. 5. Wood, R.C. (2013). Key Concepts of Hospitality Management. London:
SAGE Publications, London

NPTEL/SWAYAMMOOCS:

1. https://onlinecourses.swayam2.ac.in/cec19_mg30/preview

203
II MBA I SEM L T P C

Course Code TOURISM POLICY AND 3 1 0 3

3099212150 PLANNING
Course Overview: The global tourism industry is booming. This course will explore the
economic development of tourist destinations in the context of tourism destination
development. Students will learn about tourism policy, resource and market demand, and
discover the role they play in the development of destinations around the world. They will
also discover sustainable tourism planning and implementation, as well as tourism products,
events and experiences so that you can gain a deeper understanding of the tourism destination
development process.

COURSE OBJECTIVES:

1. To understand the public tourism policy, roles of international, national, state and local
tourism organizations in carrying out tourism policies

2. To know the goals of national administration and national policy

3. To study the national tourism policy 2002 and opportunities for investors
4. To understand the techniques of plan formation, steps and factors influencing planning.

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Understand how the tourism policy and principles 3
CO 1 PO4
impact tourism development in different scales
Apply the principles of tourism formulation and PO4,PO2, 3
CO 2
implement to the practices of tourism planning PO6
Apply the theory of tourism planning into special tourism 3
CO 3 PO1, PO4,
cases and issues
Assess the tourism sustainable development referring 3
PO1,PO7,
CO 4
to the tourism impacts PO8

204
VR 21 PROPOSED SYLLABUS:

UNIT – I

Concept, need, objective, institutional framework and the principal lines of public tourism
policy- Role of govt. public and private sector in formulation of tourism policy - Roles of
international, national, state and local tourism organizations in carrying out tourism policies.

UNIT – II

Goal of national administration and tourism policy - Policy making bodies and its process at
national levels - Outline of L.K.Jha Committee (Ad-hoc Committee) - 1963, National
Tourism Policy -1982, National Committee Report-1998, National Action Plan on Tourism -
1992.

UNIT – III

National Tourism Policy-2002 - Opportunities for investments in hotel sector & Tourism
related organizations - Incentives and concessions extended for tourism projects and
resources of funding.

UNIT – IV

Background, Approach and Process, Techniques of Plan Formulation - Planning for Tourism
Destinations-Objectives, methods, steps and factors influencing planning -Destination life
cycle concept.

UNIT – V

Tourism planning at international, national, regional, state and local, the traditional, approach
and PASLOP method of tourism planning - Important feature of five year tourism plans in
India - Elements Agents, Processes and typologies of tourism development.

Text Books:

1. Bezbarua M.P, Indian Tourism Beyond The Millenium

2. Burkart & Medlik, Tourism; Past, Present and Future
3. Gee, Chuck Y, James C. Makens , Dexter J. L. & Choy, The Travel Industry
4. Murphy, Peter H, Tourism: A Community Approach

NPTEL/SWAYAMMOOCS:
1. https://onlinecourses.swayam2.ac.in/cec21_hs26/preview
2. https://onlinecourses.swayam2.ac.in/cec19_mg29/preview

205
II MBA II SEM L T P C

Course Code EVENT MANAGEMENT 3 1 0 3

3099212248
Course Overview: Event Management is a course which deals with the planning,
coordinating, and organising of events for people and communities. It is a part of the mass
communication course which is offered by many prestigious colleges in India. Event
management course aims to imbibe knowledge on analysing, marketing, planning and
strategies in business administration to its students.

COURSE OBJECTIVES:

1. To enrich the level of knowledge about management of different types events and
different aspects, functions of events
2. To help the students understand different aspects and functions of events
3. To provide sufficient opportunities to use knowledge and skill in event business
4. To learn various logistical procedures related to events

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Aware about the theoretical knowledge of event
CO 1 PO1
management and manage different types of events 3
Understand the practical aspects of functions of events
CO 2 PO1, PO7
in a realistic manner 3, 1
Spot various opportunities in event business and apply
CO 3 PO1, PO2
knowledge and skill in it 2, 1
Make analysis of logistical requirements for an event
CO 4 PO2
and negotiate with vendors 3, 2

206
VR 21 PROPOSED SYLLABUS:

UNIT – I

Event Business: Types of Events - Size of Events - Five C‘s of Event Management - Trends
of Event Business - Scope of Event Business - Roles and Functions of Event Manager -
Attributes of Technical Staff - Preparation of Operation Manual - Developing Record
Keeping Systems.

UNIT – II

Selection of Event Site: Layouts and Designs - Site Map or Plan-Audiovisual - Lighting and
Sound - Special Effects and Video - Event Technology, Event Laws & Regulations -
Permissions Required for Holding An Event: Police Permissions - Traffic Police, Ambulance,
Fire Brigade and Municipal Corporation- Indian Performing Rights Society (IPRS) -
Performing License - Entertainment Tax - Permissions for Open Ground Events - License for
Serving Liquor - Waste Management & Green Certification.

UNIT – III

Planning and Scheduling Events: Managing Events - Corporate Events - Trade Shows and
Exhibitions - Events in Educational Institutions - Budgeting of MICE - Use of Budget
Preparation - Estimating Fixed and Variable Costs - Cash Flow - Sponsorship and Subsides -
Ethical Behavioral Practices in MICE industry.

UNIT – IV

Bidding for Events: Events Theme- Color, Decor, Focal Points, Fabrics, Furnishing,
Lighting, Audio visual - Event Logistics: Security, Transport, Parking, Accommodation,
Special Needs and Disabled Requirements.

UNIT – V

Logistics: Procedures - Performance Standards - Event Networks and Supply Chain -

Handling Vendors and Service Contractors - Negotiating With Vendors and Service
Contractors.

207
Text Books:

1. Fenich, G.G. (2014). Production and Logistics in Meeting, Expositions, Events and
Conventions. Edinburgh: Pearson.
2. Robincon, P., Wale, D., & Dickson, G. (2010). Events Management ‗Ed‘. London:
CABI.
3. Editorial Data Group USA (2018). Exhibition & Conference Organizers United States:
Market Sales in the United States Kindle Edition.

Reference Books:

1. Johnson, N. (2014). Event Planning Tips: The Straight Scoop on How to Run a
Successful Event (Event Planning, Event Planning Book, Event Planning Business). MCJ
Publishing. Kindle Edition.
2. Mittal, S. (2017). Event Management: Ultimate Guide to Successful Meetings, Corporate
Events, Conferences, Management & Marketing for Successful Events: Become an event
planning pro & create a successful event series. Alex Genadinik Publication. Kindle
Edition.

NPTEL/MOOCs:

1. https://onlinecourses.swayam2.ac.in/nou20_ge02/preview

208
II MBA II SEM L T P C

Course Code FRONT OFFICE 3 1 0 3

3099212249 MANAGEMENT
Course Overview: To study the flow of activities and functions in today‘s Hotel operation,
familiarize with Hotel and resort management; and to establish the importance of front office
in various hotels.

COURSE OBJECTIVES:

1. To Understand basic concepts of Front office Management

2. To explain the main activities that occurs in a hotel’s front office.
3. To design the process of Job Descriptions and Job Specifications of Front Office
Personnel.
4. To describe front office operations & tariff plans
5. To evaluate franchise and management contracts

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
Critically Understand basic concepts of Front office PO1 1
CO 1 Management

Demonstrate front office lay out and operations PO2 3

CO 2
Elucidate Sources and modes of reservations and Hotel PO5 2
Reservation Systems
CO 3

Critically Understand basic concepts of Front office PO1 1

CO 4 Management

209
VR 21 PROPOSED SYLLABUS

UNIT – I

Introduction to Hotel and Lodging facilities; Types of Hotels; Classification of Hotels, Chain
Operations, Alternative Accommodation; E- Hospitality; Ethical and Regulatory Aspects in a
Hotel, International Hotel Regulations, Fiscal and Non-Fiscal Incentives Offered to Hotel
Industry in India

UNIT – II

Front Office Organization: Basic Layout and Design, Departmental Organizational Structure.
Front Office Personnel: Departmental Hierarchy. Attitude and Attributes and Salesmanship.
Job Descriptions and Job Specifications of Front Office Personnel.

UNIT – III

Front Office Operations: The Front Desk- Equipments in use. The Guest Room- Types and
Status Terminology. Key Controls. Tariff plans. Types of rates.

UNIT – IV

Reservations: Need for reservations, definitions, importance of reservations. Types of

reservations. Sources and modes of reservations. Individual and group bookings. Booking
instruments - Booking diary, Conventional charts, A & D register etc. The Reservation Cycle.
Hotel Reservation Systems, CRS, Inter-sell agencies, Internet applications.

UNIT – V

Franchise and management contracts. Indian Chain of Hotels. Target Markets. Alternate
Lodging facilities.

Text Books:

1. TEXTBOOK OF FRONT OFFICE MGMT & OP, Sudhir Andrews Ecole Hoteliere
Lavasa – 1/e, Tata McGraw-Hill Education, 2007.

2. Raghubalan, G., & Smritee, R. (2015). Hotel Housekeeping operations and

Management. New Delhi: Oxford University Press.

3. Hotel Front Office: Operations and Management,Jatashankar Tewari Raskhit and Sathya
Swaroop Debasish, Oxford , 2016.

210
Reference Books:

1. Negi, J. (2014). Professional Hotel Management. New Delhi: S. Chand..

2. Tewari, J.R. (2016). Hotel front office operations and Management. New Delhi: Oxford
publication.

3. Wood, R.C. (2013). Key Concepts of Hospitality Management. London: SAGE

Publications, London.

NPTEL/SWAYAMMOOCS:
1. https://nptel.ac.in/noc/courses/noc19/SEM2/noc19-mg30/
2. https://ptu.ac.in/hotel-management/about/

211
II MBA II SEM L T P C
INFORMATION
Course Code 3 1 0 3
3099212250
TECHNOLOGY AND
TOURISM
Course Overview: Information Technology in tourism is of special significance. Information
technology is used for Transport sector, Accommodation sector Attraction sector. These
technologies are used in order to find out and satisfy the ever-changing demands for tourism.
Tourism is travel for recreational, leisure or business purposes. It improves services and
customer experience. Both customers and businesses can benefit from improved
communication, reservations, and guest service systems.

COURSE OBJECTIVES:

1. To develop an understanding of the introduction, history, concepts and nature of

innovation and technology relating to tourism
2. To understand management issues, developments and approaches utilising technology
in the tourism industry.
3. To understanding of technology application in the development and management of
tourism organisations and enterprises
4. To demonstrate knowledge of global impacts of information and technology on the
tourism industry and its stakeholders.

COURSE OUTCOMES:

This course will acquaint the students with :

CO’s At the end of the course, the student will have the PO’s Strength
ability to: mapped of
Mapping
To understand the relevant, disciplinebased knowledge, PO1,PO3,PO5 3
CO 1 skills & values and able to apply and evaluate
knowledge.
To learn be a self-aware, independent learners & able PO1,PO4,PO6 2
CO 2 to collect, organise, analyse, evaluate and use
information in a range of contexts.
To communicate to speak, listen and write competently PO1,PO2,PO6 3
CO 3 and to competent users of information and
communication technologies.
To initiate be constructive & creative and to be PO1,PO2,PO3 3
CO 4
enterprising.

212
VR 21 PROPOSED SYLLABUS

UNIT – I

Understanding the Hardware: Bit and related measuring terms, I/O and storage devices;
components of desktop; buying a computer Lab; demonstrate on open computer and explain
its components.

UNIT – II

Operating systems: Basic functions and types of an operating systems; comparative

illustrations from popular operating systems.

UNIT – II

Communication and Protocols; working knowledge of Internet protocols; application of

electronic communication tools in business; collaborative tools.

UNIT – IV

Understanding database basic terminology; types of databases Lab; creating and relating
tables in a microdatabase; basic queries for data analysis; import / export of data in different
formats; link with other products like word processors, database, spreadsheets etc.

UNIT – V

Electronic commerce-Overview-Business to Government, Business to consumers, Business

to business, consumers to consumers, online Stock trading & Market Features, Capabilities
and Limitations.

213
References:

1. Laudon, K.C & Laudon, Jane P.management Information System

2. Kishore, Swapna and Naik Rajesh, SQL for Professional

3. Anderson, Virginia, Access 2002-the complete reference.

E-books
1. Information Technology and Tourism: http://itt.ec3.at/Default.htm
2. Asia Pacific Journal of Tourism Research: http://hotel-
online.com/Neo/Trends/AsiaPacificJournal
3. e-Review of Tourism Research: http://ertr.tamu.edu
4. Tourism Research Links: http://www.waksberg.com/research.htm
5. e-Tourism Newsletter: http://www.etourismnewsletter.com/
6. E-Commerce and Tourism Research Laboratory:
http://ectrl.itc.it:8080/home/laboratory/publication/publication.jsp
7. Information Technology & Tourism, Applications. Methodology. Techniques
http://itt.ec3.at/journals.htm

NPTEL/SWAYAMMOOCS:
1. https://nptel.ac.in/noc/courses/noc19/SEM2/noc19-mg30/
2. https://ptu.ac.in/hotel-management/about/

214

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