Chapter 1

INTRODUCTION AND RESEARCH METHODOLOGY

1.1 introduction

In finance, the game of lottery is played with a group of numbers. The numbers are randomly
chosen either manually or through machines. The numbers chosen are designated to win prizes.
The winner may be entitled to a lumpsum prize or prize money in instalments. Winners, gener-
ally, prefer to have lumpsum prize money. The Government of Kerala runs the lotteries called as
Kerala lotteries, and it is wholly government-owned. By P.K. Kunju Sahib, the then finance min-
ister of Kerala. The aim of having a state-run lottery system for Kerala was to generate more em-
ployment and to strengthen the finances of the state government. Established in the year 1967,
the Kerala State Lottery Department has been quite successful so far. This department was set up
after the banning of the other private lotteries operators in Kerala. The lottery project was initi-
ated.

It is quite easy to find the result of any of the Kerala state lotteries. They are published on the
same day on the website of the department viz. www.keralalotteries.com. The results are also
published in the Gazette of the Kerala Government. You can win lakhs of Rupees with the Ker-
ala lotteries. If you want to win crores, then you should be playing international lotteries.

1.2 statement of problem

Lottery vendors in kerala are facing many problems for living . They are not able to get enough
profit to meet their daily needs. This is the background of the current study.

1.3 objectives of study

1.3.1 To analyse the problems of lottery vendors.

1.3.2 To study the standard of living of lottery vendors.

1.4.1 research design

The research design of the present study is descriptive in nature.

1.4.2 Source of Data

The source of this research is primary data. The data for the study was collected from the lottery
vendors in shoranur and questions are asking from Google Forms questionnaire.

1.4.3 Sampling Method

Convenience sampling method is used in this research study

1.4.4 Sample Size

The sample size of this study is limited to only 50 lottery vendors.

1.4.5 Tools for data analysis

Data has been analysed using percentage and arithmetic mean.

Limitations of study

The study is based on the respondents of lottery vendors in shoranur only.

Sample size is limited to 50 due to time constraints.

1.6 Chapter Design

1.6.1 The first chapter of the research study deals with the introduction and research Methodo-
logy.
1.6.2 The second chapter presents the review of literature.

1.6.3 Theoretical framework is displayed in the third chapter.

1.6.4 In the fourth chapter, the analysis and interpretation of the data collected is Shown.

1.6.5 The fifth chapter shares the findings, suggestions and the conclusion of the Research study.

Chapter 2

REVIEW OF LITERATURE

2.1 Shambel Tufa Telila (Assistant Professor in Social Anthropology)

Migrant Lottery Vendors’ Urban Income and Rural Families Cultural and Economic Survival;
the case of Lottery Vendors in Dire Dawa.

The researcher attempted to investigate “Migrant Lottery Vendors’ Urban Income and Rural
Families’ Cultural and Economic Survival; the Case of Lottery Vendors in Dire Dawa”. Lottery
vending is one of the most important informal economic activities in Ethiopia, and particularly in
Dire Dawa. The Most Recent Virtual Deadline The first lottery ticket was issued in Ethiopia in
the late nineteenth century, and when compared to its performance today, it is a truly amazing
and astonishing development for job-seeking migrating children.

The study attempted to investigate the contribution made by lottery vendors and the importance
of supporting their families at their original residence. The researcher drew on both primary and
secondary sources of information.

2.2 Po-Chin Wu, Shiao-Yen Liu, Kou-Bau Wang (2017)

The panel smooth transition autoregressive model is used in this paper to assess the threshold
effect of the unemployment rate on lottery sales and their persistence. We use panel data from
lottery sales in 42 US states from January 2003 to December 2011 to perform the empirical
estimation. As a result, we have 4536 observations. According to the empirical findings, the
effect of unemployment on lottery sales is nonlinear, heterogeneous, and time-varying,
depending on unemployment rates in different regimes. The persistence effect of lottery sales
will increase (decrease) as unemployment rises (falls). However, lowering the unemployment
rate is not a practical tool for state governments to use to stabilise lottery markets. Designing
new lottery products is a more efficient method for lottery ticket sellers.

2.3 Renée A. St-Pierre ,Jeffrey L. Derevensky,Rina Gupta &Isabelle Martin (2011)

Preventing lottery ticket sales to minors: factors influencing retailers' compliance behaviour

Despite legal restrictions on the availability of lottery products to minors, research shows that
lottery playing is common among adolescents. This study looked at the factors that influence
vendor compliance with minimum-age legislation in order to better understand how underage
youth obtain lottery products. To provide context, the availability of lottery products and alcohol
was compared. Six underage youths (three males, three females; mean age 15.8 years) attempted
to buy a scratch card, a beer, or both products in a convenience store sample (494 purchase
attempts). Only a small percentage of vendors (60%) were found to be in compliance with
existing laws. The gender of the purchaser and vendor, as well as the store type, were discovered
to be significant predictors of youths' ability to purchase controlled products.

2.4 Jeffrey L Derevensky, Rina Gupta (2001)

Lottery ticket purchases by adolescents: A qualitative and quantitative examination

The findings of a comprehensive study of adolescent lottery playing behaviour in Ontario are
presented in this report. The primary goal of this study was to investigate the disparities in
gambling patterns among underage adolescents in order to identify the specific characteristics
and determinants that influence their lottery playing behaviour. As a result, this study looked at
gender and developmental differences in lottery playing behaviour. The structural characteristics
of lottery products that are particularly appealing to youth (e.g., monetary value, ticket attribute,
type of game, prize structure, advertisements, ticket colour, and so on) were also investigated.
Furthermore, all available literature on youth gambling patterns indicates that a small but
identifiable population of youth have severe gambling problems, with an even larger number of
youth at risk.

2.5 Paisarn Tepwongsirirat (2005)

The vendor and the street: The use and management of public spaces in Bangkok

Thai street vendors' use and management of public space refers to both their struggle for public
space and the State's attempts to control this activity. Although vendors face similar issues
around the world, the setting in Thailand adds a unique twist to this conflict. A dynamic
interaction exists between the vendor, the Thai public (the clients), and the Thai authorities (the
government and the police) These interactions occur on both the human-to-human and the
human-to-environment levels. For this dissertation, vendors, customers, and authorities were
interviewed and observed on Bangkok's Silom Street, which served as a model site. Other sites in
Thailand and other countries served as a point of reference. Thai vendors' use and management
of space is influenced by a number of factors.

2.6 St-Pierre, Renee (1979)

Retailer compliance with youth access statutes and regulatory policies for lottery products and
alcohol : evaluating the role of gender and vendor age

Despite the implementation of legal prohibitions and regulatory policies limiting the commercial
availability of lottery products to minors, published research continues to show a high prevalence
of lottery participation and ease of access among adolescents. The purpose of this study was to
look into the impact of individual-level factors on vendor compliance with youth access statutes
and policies for lottery and alcohol products. Six underage teenagers attempted to buy a lottery
ticket, a beer, or both products at the same 313 convenience stores, for a total of 1,219 purchases.
The findings revealed that only a moderate proportion of the vendors polled in this study were in
compliance with existing statutes and policies, and that gender and vendor age variables play a
significant role in youth recruitment.

2.7 Jeffrey Leon Dense (1992)

State-operated lotteries: problems and prospects

The 1980s were a period of financial stress in the United States. During this decade, state and
local governments faced the implementation of “New Federalism” policies, as well as persistent
citizen opposition to increased taxation. These competing imperatives compelled state and local
governments to seek new and innovative revenue sources. One of the more visible, and arguably
most controversial, public policy trends to emerge from this search has been an expansion of
government into the gambling ‘business’. State lotteries are the most notable example of this
phenomenon. Lotteries are currently operated in 35 states, covering three-quarters of the
country’s population.

2.8 Kristopher Copeland (2013)

“ There Were High Hopes and High Projections:” Examining the Social Construction of Target
Populations in the Policy Design of the Arkansas Lottery Legislation

Many states have implemented lottery policies in order to generate additional funds to support
public initiatives such as higher education scholarships. Arkansas implemented a lottery to
generate higher education scholarships in 2009. The goal of this qualitative case study was to
investigate the Arkansas state lottery policy design process in order to better understand how the
social constructions of higher education students and other citizens became embedded in the
policy. Three research questions were guided by the social construction of target populations
theory (Ingram & Schneider, 1993): how policy actors in Arkansas socially constructed citizens
while designing lottery legislation, how these social constructions became embedded within the
policy, and how the social constructions were communicated to the public. This study looked at
how people communicated through 18 participant interviews, document analysis, and journaling.

2.9 Carlos Álvarez Nogal (2006)

The sale of lottery tickets in Spain: organization and incentives

Because of the Spanish lottery is a State monopoly, the sale and distribution system has always
been entirely in the hands of the State. In the nearly 250-year history of lottery in Spain, there
have been two main types of lottery, known as “primitive” (primitiva in Spanish) and “modern”
(modema in Spanish), and both types co-existed between 1812 and 1862. The sale of lottery
tickets was entirely in the hands of a single state-run organisation. The goal of this paper is to
describe the main characteristics of this sales network in order to comprehend the rationale
behind its structure throughout history.

2.10 Doris Malischnig, Mark D Griffiths, Gerhard Meyer (2021)

Illegal gambling by adolescent minors has become a major issue in many societies, and lottery
gambling is frequently regarded as a “gateway” drug among this age group. The goal of this
study was to identify the factors that influence retailer compliance with regard to the sale of
lottery products to minors. The original data were obtained by the research team (i) directly from
Austrian Lotteries sales agents following their responsible gambling training of the retailer in
2014/2015 (Round 1: n = 5032), (ii) directly from a third-party agency carrying out test
purchases (i.e., “mystery shopping”) in 2014 (Round 2: n = 1421), and (iii) retailers’ responses to
their attitudes toward youth protection issues (via direct interface with the research team)

2.11 Tijo Thomas, Johney Johnson (2014)

Impact of Cause-related Mark Impact of Cause-related Marketing in Lotter eting in Lotter eting
in Lottery Business
Many companies practise Cause Related Marketing (CRM) as part of corporate social
responsibility, and its use by the Kerala State Government to promote lottery business has
changed the image of lottery business. Despite the fact that all state government industries are
suffering from a lack of funds, the lottery industry has demonstrated a different image and has
been a significant source of non-tax revenue for the government. The lottery's gambling effect
sparked widespread public outrage, prompting some government intervention. The
implementation of CRM in the lottery industry has given the industry a facelift. This altered
people’s attitudes toward lottery purchases. This innovation gave the lottery purchase a social
face. This research investigates the impact of CRM on revenue generation.

2.12 Weerasak Phuksatewet, Songkoon Chantachon, Sastra Laoakka (2014)

The Communities of Lottery Sellers: Socio-economic and Cultural Changes in Isan, Thailand

Between October 2012 and April 2013, a survey, observation, interview, focus group discussion,
and workshop were used to conduct qualitative research in Amphoe Wang Saphung, Loei
Province, Amphoe Kranuan, Khon Kaen Province, and Amphoe Kaedam, Maha Sarakham
Province. The 110 participants were divided into three groups: 30 key informants, 50 casual
informants, and 30 general informants. The analysis was done descriptively and based on the
research objectives using a triangulation technique. Historically, Amphoe Wang Saphung
residents began selling lotteries in 1984. After twelve years, such part-time work had spread to
Amphoe Kranuan in Khon Kaen Province and Amphoe Kaedam in Maha Sarakham Province. At
the moment, the lottery sellers in the three villages have chosen to sell lotteries in Bangkok and
tourist areas such as Rayong and Nakhon Ratchasima.

2.13 Jonathan Guryan, Melissa S Kearney (2008)

Gambling at lucky stores: Empirical evidence from state lottery sales

They show that a retailer’s ticket sales increase by 12 to 38 percent the week after selling a large-
prize Texas Lotto winning ticket. Some increase can last up to 40 weeks. We show that the sales
response increases with the size of the jackpot and is greater in areas with more economically
disadvantaged populations. Most advertising explanations do not match sales patterns across
games and retailers. Furthermore, the observed “lucky store” effect is not consistent with
representativeness-based explanations for the hot hand or gambler’s fallacy; we propose an
alternative explanation.

2.14 Sanju George (2017)

An overview of gambling in Kerala

Gambling is a popular pastime in most parts of the world, and Kerala is no exception. Most
forms of gambling, except for some card games, lotteries and casinos in two states, are illegal in
India. In this narrative review, I present a brief overview of what is known about gambling in
Kerala, focussing on gambling legislation, state–run lotteries including Karunya Lottery, and
research in this field that has emerged from Kerala.

2.15 Sanju George (2020)

“Holidays” in people who are addicted to lotteries: A window of treatment opportunity provided
by the COVID-19 lockdown

No one who plays the lottery deserves to be lucky, because even fate deserts the foolish.
Lotteries are the most popular of the few forms of gambling that are legally allowed in India.[1]
In India, lotteries are allowed in 12 states and five union territories. In Kerala, their sale is solely
the responsibility of the state government, owing to the fact that it is a significant source of
income for the state.[2] Although a harmless hobby for most, many people in India, particularly
those from lower socioeconomic strata, become addicted to playing the lotto.[3] There are
numerous instances and reports of daily-wage labourers spending more than their daily earnings
on lottery tickets and chasing a large win, destroying their personal, social, financial, and family
lives in the process.

Reference

2.1 Shambel Tufa Telila (Assistant Professor in Social Anthropology)

2.3 Renée A. St-Pierre ,Jeffrey L. Derevensky,Rina Gupta &Isabelle Martin, Published online:
30 Jun 2011

2.4 Jeffrey L Derevensky, Rina Gupta R&J Child Development Consultants, 2001

2.5 Paisarn Tepwongsirirat University of Pennsylvania, 2005

2.6 St-Pierre, Renee, 1979

2.7 Jeffrey Leon Dense University of Oregon, 1992

2.8 Kristopher Copeland University of Arkansas, 2013

2.9 Carlos Álvarez Nogal The sale of lottery tickets in Spain: organization and incentives, 124-
136, 2006

2.10 Doris Malischnig, Mark D Griffiths, Gerhard Meyer

International Journal of Mental Health and Addiction 19, 745-763, 2021

2.11 Tijo Thomas, Johney Johnson listening to consumers of emerging market s , 219, 2014

2.13 Weerasak Phuksatewet, Songkoon Chantachon, Sastra Laoakka Asian Culture and History
6 (2), 215, 2014

2.13 Jonathan Guryan, Melissa S Kearney American Economic Review 98 (1), 458-473, 2008

2.14 Sanju George Kerala Journal of Psychiatry 30 (1), 24-30, 2017

2.15 Sanju George (2020)

Chapter 3

THEORITICAL FRAMEWORK

Kerala lottery is a lottery programme run by the Government of Kerala Established in 1967, un-
der the lottery department of the Government of Kerala, it is the first of its kind in India.
In 1967 all private lotteries were banned and the Government of Kerala started the Kerala State
Lotteries. The idea behind the setup of the new department was from the then Finance Minister
of the state, P.K. Kunju. He had earlier experience of conducting lottery when he was the chair-
man of Kayamkulam MSM Trust. The objectives of starting the programme were to provide em-
ployment to people and supplement government finance without disturbing the public.

The department soon became a model for other states in India. Soon many other states jumped
into the bandwagon by starting their own lotteries.

As of 2021, the department now has more than 500 employees under its Directorate located at
Vikas Bhavan at Thiruvananthapuram 14 District Offices, 21 sub lottery offices and a Regional
Deputy Directorate at Ernakulam. There is also an office of Regional Deputy Director for Audit
in Kozhikodu. The department which was initially under the Department of Finance was later
brought under the Taxes Department.

The Kerala State Lotteries include seven weekly lotteries in a week, a monthly draw each month
and 6 Bumper Lotteries in a year.

Kerala lottery draws for each weekly lottery are conducted at 3.00 pm on the draw date. The lot-
tery department publishes the lottery draw result on the official website of Kerala lotteries on the
same day. The Kerala lottery results are also published in the Kerala Government Gazette. The
prize winners would have to verify the winning numbers with the result published in the Gazette
and surrender the lottery ticket within 30 days of the draw date.

There are several benefits connected to the Kerala State Lottery. The GST received from the sale
of lottery tickets has helped support several welfare schemes in Kerala.

One of these is the Karunya scheme that provides financial support to citizens of the state that
can not afford their medical bills. Since its inception it has helped more than 27,000 citizens. The
scheme focuses primarily on providing financial assistance to the poor people of Kerala suffering
from serious ailments like Cancer, Haemophilia, Kidney and Heart diseases and for Palliative
Care. Hundreds of families come above the poverty line every month through the Kerala Lot-
tery. Thousands of people wait to see the results every day at 3 pm with the hope that they will
win a lottery worth crores.
Winnings (in the U.S.) are not necessarily paid out in a lump sum, contrary to the expectation of
many lottery participants. In certain countries, mainly the U.S., the winner gets to choose
between an annuity payment and a one-time payment. The one-time payment (cash or lump sum)
is a "smaller" amount than the advertised (annuity) jackpot, having regard to the time value of
money, even before applying any income taxes to which the prize is subject. While withholdings
vary by jurisdiction and how winnings are invested, it is suggested that a winner who chooses
lump sum expects to pocket 1/3 of the advertised jackpot at the end of the tax year. Therefore, a
winner of a $90m jackpot who chooses cash can expect $30m net after filing income tax docu-
ment(s) for the year in which the jackpot was won.

Lottery annuities are often for a period from 20 to 30 years. Some U.S. lottery games, especially
those offering a "lifetime" prize, do not offer a lump-sum option. According to some experts,
choosing the annuity is better than opting for the lump-sum, especially for those who lack invest-
ment experience.

In some online lotteries, the annual payments are only $25,000, with a balloon payment in the fi-
nal year. This type of installment payment is often made through investment in government-
backed securities. Online lotteries pay the winners through their insurance backup. However,
many winners choose lump sum, since they believe they can get a better rate of return on their
investment elsewhere.

In some countries, lottery winnings are not subject to personal income tax, so there are no tax
consequences to consider in choosing a payment option. In France, Canada, Australia, Germany,
Ireland, Italy, New Zealand, Finland, and the United Kingdom all prizes are immediately paid
out as one lump sum, tax-free to the winner. In Liechtenstein, all winnings are tax-free and the
winner may opt to receive a lump sum or an annuity with regard to the jackpot prizes.

A study by the national bureau of national research found that people in Sweden who won large
sums of money from the lottery tended to retain their wealth over a period of 10 years, often kept
their jobs but took more vacation, and maintained or increased their happiness and mental health.
The same study states that the common anecdote that "70% of people who receive a large influx
of money will lose it within a few years" is false, and is falsely attributed to the National Endow-
ment for Financial Education (NEFE). NEFE released a statement disassociating themselves
from the claim.
 Chapter 4

DATA ANALYSIS AND INTERPRETATION

4.1 Age

Interval Frequency Percentage

21-30 14 28%

31-40 15 30%

41-50 9 18%

51-60 12 24%

Total 50 100%
 AGE

21-30 31-40 41-50 51-60

Interpretation

In the above information 28% of respondents are 21-30 years old, 30% of respondents are 31-40
years old, 18% of respondents are 41-50 years old, and 24% of the respondents are 51-60 years
old. Here 31-40 years old people are more.

4.2 gender

Gender Frequency Percentage

Male 37 74%

Female 13 26%

Total 50 100%
 frequency

male female

Interpretation

In the above information 74% of the respondents are male, and the remaining 26% are female.

Here most of the vendors are male.

4.3 APL or BPL

Frequency Percentage

APL 23 46%

BPL 27 54%

Total 50 100%
 APL OR BPL

46%

54%

APL BPL

Interpretation

In above information 46% of the respondents are APL and 54% are BPL.

Here BPL people are more.

4.4 Marital status

Frequency Percentage

Married 39 78%

Unmarried 11 22%

Total 50 100%
 MARITAL STATUS

married unmarried

Interpretation

From the above information 78% of the respondents are married and 22% are unmarried.

Here most people are married.

Frequency Percentage

Below 1000 9 18%

1000-5000 15 30%

5000-10000 17 34%

Above 10000 9 18%

Total 50 100%

MONTHLY INCOME

under 1000 1000-5000 5000-10000 above 10000

Interpretation

In the above information 18% of respondents earn income below 1000, 30% earn 1000-5000
income, 34% earn 5000-10000 income, 18% earn above 10000 income.
Most people earn income between 5000-10000 income.

4.6 The pressure of work is high

Frequency Percentage
Strongly agree 26 52
Agree 22 44
Neutral 2 4
Disagree -- --
Strongly disagree -- --
Total 50 100%
Mean 4.48

PRESSURE OF WORK IS HIGH

strongly agree agree neutral

Interpretation

In the above information 52% of respondents strongly agree, 44% of respondents agree and 4%
of them says neutral.
Here majority of the respondents strongly agree.

4.7 High stress is involved

Frequency Percentage
Strongly agree 12 24
Agree 32 64
Neutral 5 10
disagree -- --
Strongly disagree 1 2
Total 50 100%
Mean 4.08

HIGH STRESS IS INVOLVED

strongly agree agree neutral disagree strongly disagree

Interpretation
In the above information 24% of respondents strongly agree, 64% agree, 10% says neutral, and
2% strongly disagree. Here majority answered agree.

4.8 The profit is not enough to meet the daily needs

Frequency Percentage

Strongly agree 14 28

Agree 26 52

Neutral 8 16

Disagree 2 4

Strongly disagree -- --

Total 50 100%

Mean 4.04

THE PROFIT IS NOT ENOUGH TO MEET THE DAILY NEEDS

strongly agree agree neutral disagree strongly disagree

In the above information 28% of respondents strongly agree, 52% agree, 16% says neutral, and
4% disagree. Here majority answered agree.

4.9 Tax rate is high

Frequency Percentage

Strongly agree 13 26

Agree 20 40

Neutral 15 30

Disagree 1 2
Strongly disagree 1 2

Total 50 100%

Mean 3.86

TAX RATE IS HIGH

strongly agree agree neutral disagree strongly disagree

Interpretation
In the above information 26% of respondents strongly agree, 40% agree, 30% says neutral, 2%
disagree, and 2% strongly disagree.

Here majority answered agree.

4.10 There is no constant place

Frequency Percentage

Strongly agree 15 30
Agree 16 32

Neutral 13 26
Disagree 4 8

Strongly disagree 2 4
Total 50 100%
Mean 3.76

THERE IS NO CONSISTANT PLACE

strongly agree agree neutral disagree strongly disagree

In the above information 30% of respondents strongly agree, 32% agree, 26% says neutral, 8%
disagree, and 4% strongly disagree.

Here majority people answered agree.

4.11 There is problem of maintaining customers

Frequency Percentage

Strongly agree 10 20

Agree 26 52

Neutral 11 22

Disagree 2 4

Strongly disagree 1 2

Total 50 100%

Mean 3.84

THERE IS PROBLEM OF MAINTAINING CUSTOMERS

strongly agree agree neutral disagree strongly disagree

In the above information 20% of respondents strongly agree, 52% agree, 22% people says
neutral, 4% disagree, and 2% strongly disagree.

Here majority people answered agree.

4.12 Facing difficulties for living

Frequency Percentage

Strongly agree 17 34

Agree 19 38

Neutral 10 20

Disagree 4 8

Strongly disagree -- --

Total 50 100%

Mean 3.98

FACING DIFFICULTIES FOR LIVING

strongly agree agree neutral disagree strongly disagree

In the above information 34% of respondents strongly agree, 38% agree, 20% of people says
neutral, And 8% says disagree.Here majority answered agree.

4.13 Have prestige problems

Frequency Percentage

Strongly agree 7 14

Agree 33 66

Neutral 8 16

Disagree 1 2

Strongly disagree 1 2

Total 50 100%

Mean 3.88

HAVING PRESTIGE PROBLEMS

strongly agree agree neutral disagree strongly disagree

In the above information 14% of respondents strongly agree, 66% agree, 16% people says
neutral, 2% disagree, and 2% strongly disagree.

Here majority answered agree.

4.14 Have problem in time management

Frequency Percentage

Strongly agree 8 16

Agree 10 20

Neutral 28 56

Disagree 2 4

Strongly disagree 2 4

Total 50 100%

Mean 3.4
 HAVE PROBLEM IN TIME MANAGEMENT

strongly agree agree neutral disagree strongly disagree

Interpretation

In the above information 16% of respondents strongly agree, 20% agree, 56% people says
Neutral, 4% disagree, and another 4% strongly disagree. Here majority answered neutral.

4.15 Have another job apart from selling lotteries

Frequency Percentage
Strongly agree 13 26
Agree -- --
Neutral -- --
Disagree -- --
Strongly disagree 37 74
Total 50 100%
Mean 2.04
 HAVE ANOTHER JOB APART FROMSELLING LOTTERIES

strongly agree agree neutral disagree strongly disagree

Interpretation

In the above information 26% of respondents strongly agree, and 74% strongly disagree.

Here majority answered strongly disagree.

Chapter 5

FINDINGS, SUGGESTIONS AND CONCLUSION

5.1 Findings

 Here most of the respondents are in the age group of 31-40 .

 Most of the respondents are male.

 Most people are BPL.

 Majority of the people are married.

 Majority of the people have pressure of work.

 Majority of the respondents are facing high stress.

 Most of the people fail to meet their daily needs.

 The tax on lottery is high.

 Most of them have no consistent place.

 Most of the workers face difficulty in maintaining customers.

 They face difficulty in living.

 Most of them have prestige problems.

 Time management is not a big problem.

 Majority are living only by selling lotteries.

5.2 Suggestions

 Measures can be taken to reduce tax rate.

 Their stress can be reduced if they have a constant place.

 The customer management issues can be managed by increasing promotion of lotteries.

 Prestige issue will be reduced if they get enough money to meet their daily needs.

5.3 conclusion

In finance, the game of lottery is played with a group of numbers. The numbers are randomly
chosen either manually or through machines. The numbers chosen are designated to win prizes.
The winner may be entitled to a lumpsum prize or prize money in instalments. Winners,
generally, prefer to have lumpsum prize money. The Government of Kerala runs the lotteries
called as Kerala lotteries, and it is wholly government-owned. By P.K. Kunju Sahib, the then
finance minister of Kerala. The aim of having a state-run lottery system for Kerala was to
generate more employment and to strengthen the finances of the state government. Established in
the year 1967, the Kerala State Lottery Department has been quite successful so far. This
department was set up after the banning of the other private lotteries operators in Kerala. The
lottery project was initiated.

Bibliography

Reference

2.1 Shambel Tufa Telila (Assistant Professor in Social Anthropology)

2.2 Po-Chin Wu, Shiao-Yen Liu, Kou-Bau Wang Social Indicators Research 130, 581-592,
2017

2.3 Renée A. St-Pierre ,Jeffrey L. Derevensky,Rina Gupta &Isabelle Martin, Published online:
30 Jun 2011

2.4 Jeffrey L Derevensky, Rina Gupta R&J Child Development Consultants, 2001

2.5 Paisarn Tepwongsirirat University of Pennsylvania, 2005

2.6 St-Pierre, Renee, 1979

2.7 Jeffrey Leon Dense University of Oregon, 1992

2.8 Kristopher Copeland University of Arkansas, 2013

2.9 Carlos Álvarez Nogal The sale of lottery tickets in Spain: organization and incentives, 124-
136, 2006

2.10 Doris Malischnig, Mark D Griffiths, Gerhard Meyer International Journal of Mental Health
and Addiction 19, 745-763, 2021

2.11 Tijo Thomas, Johney Johnson listening to consumers of emerging market s , 219, 2014
2.13 Weerasak Phuksatewet, Songkoon Chantachon, Sastra Laoakka Asian Culture and History
6 (2), 215, 2014

2.13 Jonathan Guryan, Melissa S Kearney American Economic Review 98 (1), 458-473, 2008

2.14 Sanju George Kerala Journal of Psychiatry 30 (1), 24-30, 2017

2.15 Sanju George (2020)

Website

https://www.researchgate.net

ncbi.nlm.nih.gov

books.google.com

Appendix

Questionnaire

1) Name:

2) Gender:

(a) male

(b) female

3) Age:

(a) 21-30

(b) 31-40

(b) 41-50

(b) 51-60
4) APL or BPL:

(a) APL

(b) BPL

5) Marital status:

(a) Married

(b) Unmarried

6) Monthly income:

(a) Below 1000

(b) 1000-5000

(c) 5000-10000

(d) Above 10000

Mark your level of agreement with the following statements :

7) The pressure of the work is high

[ strongly agree, agree, neutral, disagree, strongly disagree ]

8) High stress is involved

[ strongly agree, agree, neutral, disagree, strongly disagree ]

9) The profit is not enough to meet the daily need

[ strongly agree, agree, neutral, disagree, strongly disagree ]

[ strongly agree, agree, neutral, disagree, strongly disagree ]

11) There is no constant place

[ strongly agree, agree, neutral, disagree, strongly disagree ]

12) There is problem of maintaining customers

[ strongly agree, agree, neutral, disagree, strongly disagree ]

13) Facing difficulties for living

[ strongly agree, agree, neutral, disagree, strongly disagree ]

14) Have prestige problems

[ strongly agree, agree, neutral, disagree, strongly disagree ]

15) Have problem in time management

[ strongly agree, agree, neutral, disagree, strongly disagree ]

16) Have another job apart from selling lotteries

[ strongly agree, agree, neutral, disagree, strongly disagree ]