Cultural Probe
Cultural Probe
Before you design a mobile app, a professional online platform or an interactive experience such as an
immersive museum exhibition, it’s essential to understand users and the contexts in which they will use
your design. People are experts in their own lives and experiences. As designers, we can use cultural
probes in the early stages of a project to inspire and to build empathy with our users. This template gives
you the steps required to design cultural probes and take your designs to the next level.
Best Practice
Stage 1: Prepare Your Probes
• Determine what you need to learn from the probe. The trick is to remain broad enough to inspire
design while remaining focused on the design problem. For example, if you want to design an app to
get asthma patients out to exercise, you may need insights into their social lives as well as their walking
habits. In such a case, you could design a task that asks them to take pictures when they are out for a
walk or a visitor book where people visiting could write a short greeting.
• Deliver your probes to participants. Let your participants know when you’ll be back to collect the probes
and then leave them to get on with the tasks they contain. As your participants carry out the tasks, they
will generate rich insights you can later use as input for your design process.
• Collect your probes. Once participants have been with the probes for the designated period, personally
collect them. Lay the kits out before you and start looking for patterns. Label each piece of information
with the participant’s name, as well as the where and when of the data.
• Engage your participants in an ideation session based on their insights. This often works well as a group
activity, and you can use different ideation techniques that you would typically use with your design
team. By now, your participants will be more sensitive to their context, thoughts and feelings thanks to
the probes. Remember to include materials from the probes, such as pictures, drawings and quotes, in
your sessions.
• Start a discussion with your participants. Ask them what they think of the ideas they’ve generated
and how and why an idea might help them in the future. Ensure you understand your participants’
motivations and reasoning by the end of the discussion.
• Analyze your findings from the probes as well as your ideation session and discussion. There is no set
method for doing, this but look through all the material you have and see which patterns emerge and
which ideas they spark.
• Communicate your findings to stakeholders. Describe the ideas you’ve generated and what insights the
ideas are based on. You can create deliverables such as storyboards, user journey maps or personas to
help communicate more clearly.
• Use your findings as a basis to turn your ideas into concrete concepts together with your stakeholders.
Human-Computer Interaction:
The Foundations of UX Design
Beginner Course
The entire discipline of UX Design is built on the foundations of the long-established field of HCI, Human-
Computer Interaction. If you want to become a true, user-focused UX Designer and set yourself apart, you
need to learn the very foundations of your discipline. That’s why we’ve built this course for you.
Interactions between products/designs/services on one side and humans on the other should be as
intuitive as conversations between two humans—and yet many products and services fail to achieve this.
So, what do you need to know so as to create an intuitive user experience? Human psychology? Human-
centered design? Specialized design processes? The answer is, of course, all of the above, and this course
will cover them all.
Human-Computer Interaction (HCI) will give you the skills to properly understand, and design, the
relationship between the “humans”, on one side, and the “computers” (websites, apps, products,
services, etc.), on the other side. With these skills, you will be able to build products that work more
efficiently and therefore sell better. In fact, the Bureau of Labor Statistics predicts the IT and Design-
related occupations will grow by 12% from 2014–2024, faster than the average for all occupations. This
goes to show the immense demand in the market for professionals equipped with the right design skills.