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Lesson 1

The document provides an introduction to Media and Information Literacy (MIL), outlining key learning competencies related to communication, media, and information. It includes definitions, types of communication, and the impact of media on communication, along with activities and assessments to engage learners. The objectives of MIL emphasize the importance of critical thinking, informed decision-making, and active participation in media and information production.

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9 views46 pages

Lesson 1

The document provides an introduction to Media and Information Literacy (MIL), outlining key learning competencies related to communication, media, and information. It includes definitions, types of communication, and the impact of media on communication, along with activities and assessments to engage learners. The objectives of MIL emphasize the importance of critical thinking, informed decision-making, and active participation in media and information production.

Uploaded by

bernard.otero08
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND


INFORMATION LITERACY

Prepared by: • Communication, Media, and


Information
Bernard D. Otero • Media and Information Literacy
SST-III (MIL)
LEARNING COMPETENCIES
The learners will be able to…
▪ define communication and media (SSHS);
▪ identify the two basic types of communication
(SSHS);
▪ discuss the elements of communication and
communication models (SSHS);
LEARNING COMPETENCIES
The learners will be able to…
▪ describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
▪ identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
▪ define Media and Information Literacy (SSHS).
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
ACTIVITY : The Broken Telephone Game
GENERAL INSTRUCTION:
1.Everyone will line up or form a circle. Make sure you’re
close enough to hear a whisper but far enough to
prevent others from overhearing.
2.Your job is to pass that message to the next person by
whispering it.
3.You can only whisper the message once to the next
person. No repeating or asking for clarification!
4.The last person in the line will say the message out
loud for everyone to hear.
Discussion Questions:

1. What differences do you notice between


the original message and the final message?
2. What might have caused these differences
or distortions?
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)

C. Similarities and Differences of Media Literacy,


Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS the act or process of using words,
COMMUNICATION? sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the


expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/


How are the concepts of media,
information, and technology
related to communication?
PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html


TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what


Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/


RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/


Formative Assessment: Recitation

• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
INFORMATION
▪ data, knowledge derived
from study, experience, or
instruction, signals or
symbols
▪ knowledge of specific events
or situations
MEDIA
▪ Channels or ways to
transmit or
communicate messages;
▪ Communication tools

Photo Credit :https://www.bworldonline.com/editors-picks/2022/03/24/438033/media-policy-as-election-issue/


TECHNOLOGY
▪ Application of scientific
knowledge to the practical
aims of human life or to
change and manipulate the
human environment

Photo Credit :https://www.bworldonline.com/editors-picks/2022/03/24/438033/media-policy-as-election-issue/


INFORMATION
What do we communicate?

MEDIA
How do we communicate?

TECHNOLOGY
What can we do to communicate better?
Photo Credit : https://e7.pngegg.com/pngimages/188/963/png-clipart-bts-drawing-dope-chibi-chibi-child-face.png
How does media, information,
and technology affect
communication?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
Media and Information
Literacy ( MIL )
VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
Source: YouTube Channel: Arniel Ping Link: https://www.youtube.com/watch?v=b-Y6LRIppU4
TERMS TO UNDERSTAND
• The ability to identify, understand, interpret,
communicate , and compute using printed and
Literacy written materials associated with varying
contexts

• The ability to recognize when information


Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Source: MIL Curriculum for Teachers by UNESCO, 2011


TERMS TO UNDERSTAND
• The ability to identify, understand, interpret,
communicate , and compute using printed and
Literacy written materials associated with varying
contexts

• The ability to recognize when information


Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Media • The ability to read, analyze, evaluate and


produce communication in a variety of
Literacy media forms.

Source: MIL Curriculum for Teachers by UNESCO, 2011


TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information


Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR


INFORMATION INFORMATION
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip


Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
MEDIA AND INFORMATION LITERACY (MIL)
Objectives of Media and Information Literacy
1. Give people an understanding of the importance of media
and other information providers in order to:
-make informed decisions
-learn about the world around them
-build a sense of community
-maintain public discourse, and
- engage in lifelong learning
Objectives of Media and Information Literacy
2. Spur citizens to become active producers of information
and innovators of media and information products , as well
as critical thinkers
3. Incite people to use new and traditional media for self-
expression , creativity and greater participation in their
country’s democracy and the global information network
Concept Map (Venn Diagram)

I. List some important keywords and discuss them. Relate it


to how you are going to apply it in a real-life situation.
II.Make a concept map using Venn Diagram based on the
topic presented.
Concept Map (Venn Diagram)

Media Literacy

Technology
Information
(Digital)
Literacy
Literacy
“Where is the life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?”
~ T.S. Eliot
REFERENCES
▪ Media and Information Literacy Curriculum Guide by
DepEd
▪ Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
▪ UNESCO Media and Information Literacy Curriculum for
Teachers
▪ http://communicationtheory.org/category/communicati
on-models/page/2/
REFERENCES
▪ http://communicationtheory.org/types-of-communication/
▪ http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
▪ http://unesdoc.unesco.org/images/0022/002246/224655e.
pdf
▪ http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf

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