SHOW

OVERVIEW

GET INTO
THE CHALKZONE
Rudy is a bit shy, so he has a very limited number of friends. In fact, his
schoolmate – the brainy Penny Sanchez – is practically the only other per-
son Rudy spends time with. In the Real World, anyway.

Rudy Tabootie is a 10-year-old boy who lives with his parents in a small
Midwestern suburb called Plainsville.

When he was eight, Rudy discovered a magic piece of chalk that allowed him to enter
an amazing world –"ChalkZone," a place where everything that has ever been drawn in
chalk, and then erased, reappears and remains forever. Ever since, he's been living a dual
existence, one in the Real World, the other in ChalkZone.

ENTERING CHALKZONE
Only Rudy wields the magic chalk. And to enter or leave ChalkZone, he must create a
portal that can only be drawn on a place where chalk is used. All chalkboards are
potential portals. So is a hopscotch grid, a sidewalk or street … even a wall where
someone has written or drawn something in chalk. But very importantly, a portal
needs to be erased after it’s been used, to preserve the secret nature of
ChalkZone. And it must be erased from the side it was drawn on. So, if
Rudy draws a portal on the classroom blackboard and goes
into ChalkZone, he’s got to reach back into the real world
to erase it.

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 RUDY’S BIO

RUDY IN THE REAL WORLD

In the Real World Rudy is a frustrated adventurer. He
longs to go to exciting places and do exciting things. His only
escape from his humdrum town and life is through art – and Rudy’s
a great artist. Not only does he draw great pictures, he also draws a
comic book that allows him to create adventures and stories for his charac-
ters – the kinds of adventures and stories he longs to be part of!

RUDY IN CHALKZONE
In ChalkZone Rudy is an adventurer. He finds adventure at every turn. He’s a
celebrity, the three-dimensional kid who can draw things in thin air! The magic chalk
empowers him and allows him to solve problems, to defeat monsters and escape dan-
ger. And with the help of his friends Penny and Snap – the hero character from Rudy’s
comic book come-to-life – Rudy rises to the challenges he meets in ChalkZone and
emerges victorious.

RUDY TABOOTIE – the show’s ten year old hero.

RUDY QUOTES:
∑ The chalk, Snap. Do you have the chalk!? ∑ That’s ultra gross!
∑ Just drawing on the blackboard, mom ∑ Not just chalk, Penny. Magic chalk.
.∑ So I’m the only real one here?
∑ I drew myself out of a tight spot with my magic chalk.
∑ I don’t want to gross you out, so you better not look.
∑ It’s what’s inside the head that matters. Not what’s on
top of it.
∑ The pencil, always fully charged, totally portable and
comes with its own delete button.

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 CHARACTER
BIOS
PENNY SANCHEZ - Rudy’s brainy school
classmate who shares the secret of ChalkZone with Rudy.
PENNY QUOTES:
∑ I thought that was a very interesting story, Rudy.
∑ Actually Rudy…
∑ Oh no, we ran out of time! ∑ This is unacceptable.
∑ This is a catastrophe ∑ That’s not very ecologically responsible!
.∑ And that’s what makes perpetual motion possible.

SNAP – the little blue superhero Rudy created and draws everywhere. Snap lives in
ChalkZone and has adventures with Rudy and Penny. He’s funny, smart, assertive and
quick-witted. All the things Real World Rudy isn’t.
SNAP QUOTES:
∑ Good idea Rudy. Bad idea Rudy. ∑ Great gumballs!
∑ I’m comin’ to save you! ∑ Think you could help me out here?
∑ Make like an egg and beat it. ∑ I’m all over it.
∑ Rudy, you’re just in time! ∑ Hey. You lookin’ for trouble?
∑ These crooks are no match for Snaplock Holmes, Master Defective.
∑ Don’t just stand there Rudy, draw somethin’!

Reggie Bulnerd – the school bully who takes advantage of Rudy’s lack of physi-
cal strength
Michelle Norwegiano – another of Rudy’s classmates who thinks Rudy
and his drawings are weird
Mr. Wilter - Rudy's teacher who thinks Rudy’s a slacker because he
often finds him daydreaming in class or drawing cartoons, which he
thinks are very low brow
Mildred & Joe Tabootie - Rudy’s preoccupied parents
who tend to be a bit oblivious to their son. Dad is a
butcher who longs for his son to learn the family
business. Mom is a dedicated vegetarian who
writes an advice column for the local
newspaper.

CZ Mom 001 4c

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 ATTRIBUTES

ELEMENTARY CHALKZONE
When you’re thinking about ChalkZone products and pro-
motional materials, here are the fundamentals:
• Imaginative • Heroic • Quirky

IMAGINATIVE
The show is based on Rudy’s imagination. The adventures he takes, the way he
solves looming problems. So when you’re thinking about products or promotional
materials related to the show, think about sparking a child’s imagination and creat-
ing a sense of wonder.

HEROIC
In ChalkZone, even the school outcasts can feel they belong. In fact, they’re even
looked up to! So when you’re thinking up your ideas for products and promotions, think
about things that empower and make a kid feel like, “Hey, I can do this!”

QUIRKY
There’s an offbeat sense of reality in every episode of ChalkZone. It’s one that
should carry over into retail as well. Take the ordinary and throw it a curve… and
see what happens!

WORDS AND PHRASES TO INSPIRE

Here are some phrases/themes to use as inspirational guides when devel-
oping products and promotions based on ChalkZone. Try to incorporate
two or three points into each item, especially those involving aes-
thetic, and chances are you’ll create something wonderful.

Cartoony • Triumph • Bright • Empowering • Innocent

Smart • Imagination • Surreal • Otherworldy
Assertive • Adventure • Playful • Magic
Unconventional • Doodle

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 FONTS

HEADLINE FONTS
Eraser Dust
ABCDFGHIJKLMNOPQRSTVWXYZ
abcdefghijklmnopqrstuvwxyz
Eraser Dust by House Industries
www.houseind.com 1-800-888-4390
Opti-Blast
ABCDEFGHIJKLMNOPQRSTVWXYZ
abcdefghijklmnopqrstuvwxyz
Opti-Blast by CastCraft
www.castcraft.com 1-888-893-6687

BODY COPY FONTS

Coop Forged
ABCDEFGHIJKLMNOPQRSTVWXYZ
abcdefghijklmnopqrstuvwxyz
Coop Forged by House Industries
www.houseind.com 1-800-888-4390
Apache
ABCDEFGHIJKLMNOPQRSTVWXYZ
abcdefghijklmnopqrstuvwxyz
Apache by URW
www.myfonts.com/fonts/urw/apache/

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 RUDY POSES

CZ_Rudy_002_4c

CZ_Rudy_001_4c

CZ_Rudy_004_4c

CZ_Rudy_003_4c

6
 SNAP POSES

CZ_Snap_001_4c

CZ_Snap_005_4c
CZ_Snap_003_4c

CZ_Snap_002_4c

CZ_Snap_004_4c

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 PENNY POSES

CZ_Penny_001_4c CZ_Penny_002_4c

CZ_Penny_003_4c

CZ_Penny_004_4C

8
 PARENT &
GROUP POSES

CZ_Dad_001_4c

CZ_Mom_001_4c
CZ_Grp_002_4c

CZ_Grp_001_4c

9
 PROP ART

pro
p_
4c
_0
01
CZ_Prop_005_4c CZ_Prop_001_4c

CZ_Prop_004_4c

CZ_Prop_003_4c

CZ_Prop_002_4c

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 GRAPHICS

COPY HOLDING SHAPES

CZ_Brd_001_4c

BORDERS

CZ_Brd_002_4c

11
 PATTERNS

CZ_Pat_001_4c CZ_Pat_002_4c

CZ_Pat_003_4c CZ_Pat_004_4c

CZ_Pat_005 CZ_Pat_006_4c

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 CHALKZONE
BACKGROUNDS

CZ_Chalk_BG_001_4c

CZ_Chalk_BG_002_4c

13
 REAL WORLD
BACKGROUNDS

CZ_RWBG_001_4c

This is
Rudy’s
school!

CZ_RWBG_002_4c

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 REAL WORLD
BACKGROUNDS

CZ_RWBG_003_4c

Here’s
Rudy’s
house &
bedroom!

CZ_RWBG_004_4c

15
 LOGOS

CZ_Logo_4c
CZ_Character_Logo_4c

CZ_Logo_bw
CZ_Character_Logo_bw

THE CHALKZONE LOGO RULES

Use character logo whenever possible except when logo needs to be smaller
than 1 inch or when used on packaging, P.O.S., or other displays featuring characters.

THE LEGAL LINE

©2003 Viacom International Inc. All Rights Reserved.
Nickelodeon, ChalkZone and all related titles, logos and
characters are trademarks of Viacom International Inc.

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 LOGOS

THE NICK LOGO RULES

∑ The Nickelodeon pencil is PART of the ChalkZone logo. So never remove
or change it!
∑ The Nick logo is ALWAYS printed in PMS 021c as a fifth color.
∑ The Balloon Extra Bold typeface within the Nick logo is always white and always
Balloon Extra Bold.
∑ If printing in one color, the logo is solid black and the typeface is always white.
∑ A clear, legible ™ or ® MUST follow the word, Nickelodeon.
∑ The logo must not be cropped by any other element.
∑ No other words or typography can be placed in the orange shape.
∑ Never use the Nickelodeon logo typeface -Balloon Extra Bold -
outside of the orange shape.
∑ Never shorten or alter the word “Nickelodeon” inside
the logo.

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 DESIGN
EXAMPLES

Poster Example

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 DESIGN
EXAMPLES

Counter Display

Promotional Bag

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