‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻣﻮﺟﻮﺩﻱ‪ ،‬ﻭﺍﻛﻨﺶ‌ﺩﻫﻲ ﺯﻧﺠﻴﺮﻩ ﺗﺎﻣﻴﻦ‬

‫‪ .1‬ﭼﮕﻮﻧﻪ ﻳﻚ ﺧﺮﺩﻩ‌ﻓﺮﻭﺵ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻲ ‌‬

‫ﺧﻮﺩ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ؟‬

‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ ﻧﮕﻬﺪﺍﺭﻱ ﺳﻄﺢ ﺑﺎﻻﺗﺮﻱ ﺍﺯ ﻣﻮﺟﻮﺩﻱ ﺑﺮﺍﻱ ﻛﺎﻻﻫﺎﻱ ﭘﺮﻣﺼﺮﻑ ﻣﺎﻧﻨﺪ‬

‫ﺧﺮﺩﻩﻓﺮﻭﺵ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻲ ‌‬
‫‌‬ ‫ﻳﻚ‬
‫ﻭﺍﻛﻨﺶﺩﻫﻲ ﺧﻮﺩ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ ﺗﺎ ﻣﺤﺼﻮﻻﺕ ﺑﻪ ﺳﺮﻋﺖ ﺩﺭ ﺩﺳﺘﺮﺱ ﻗﺮﺍﺭ ﮔﻴﺮﻧﺪ‬
‫‌‬ ‫ﻣﺤﺼﻮﻻﺕ ﺗﺎﺯﻩ‪ ،‬ﻟﺒﻨﻴﺎﺕ ﻭ ﻧﺎﻧﻮﺍﻳﻲ‪،‬‬
‫ﻭ ﺗﻘﺎﺿﺎﻱ ﻣﺸﺘﺮﻱ ﺭﺍ ﭘﺎﺳﺨﮕﻮ ﺑﺎﺷﻨﺪ ‪ .‬ﺑﺎ ﺫﺧﻴﺮﻩ‌ﺳﺎﺯﻱ ﻃﻴﻒ ﻣﺘﻨﻮﻋﻲ ﺍﺯ ﻣﺤﺼﻮﻻﺕ ﻭ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻣﻮﺟﻮﺩﻱ ﺍﻳﻤﻨﻲ‬
‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﻪ ﺳﺮﻋﺖ‬
‫ﺧﺮﺩﻩﻓﺮﻭﺵ ‌‬
‫‌‬ ‫ﺑﺮﺍﻱ ﻣﻘﺎﺑﻠﻪ ﺑﺎ ﺍﻓﺰﺍﻳﺶ ﻧﺎﮔﻬﺎﻧﻲ ﺗﻘﺎﺿﺎ ﻣﺜﻼً ﺩﺭ ﺗﻌﻄﻴﻼﺕ ﻳﺎ ﻫﻨﮕﺎﻡ ﺗﺒﻠﻴﻐﺎﺕ‪،‬‬
‫ﺳﻔﺎﺭﺷﺎﺕ ﻣﺸﺘﺮﻱ ﺭﺍ ﺗﺄﻣﻴﻦ ﻛﻨﺪ ﻭ ﺍﺯ ﻛﻤﺒﻮﺩ ﻣﻮﺟﻮﺩﻱ ﺟﻠﻮﮔﻴﺮﻱ ﻛﻨﺪ‪ .‬ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ‪ ،‬ﺍﺟﺮﺍﻱ ﺳﻴﺴﺘﻢ ﻣﻮﺟﻮﺩﻱ‬
‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﻪ ﺗﻌﺎﺩﻝ ﺩﺭ ﺳﻄﺢ ﻣﻮﺟﻮﺩﻱ‌ﻫﺎ ﻛﻤﻚ ﻛﻨﺪ ﺩﺭ ﺣﺎﻟﻲ ﻛﻪ ﻫﻤﭽﻨﺎﻥ ﺑﻪ ﻧﻴﺎﺯﻫﺎﻱ‬
‫ﺩﺭﺳﺖ ﺑﻪ ﻣﻮﻗﻊ )‪‌ (JIT‬‬
‫ﻣﺸﺘﺮﻱ ﭘﺎﺳﺨﮕﻮ ﺑﺎﺷﺪ‪.‬‬

‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺣﻤﻞ ﻭ ﻧﻘﻞ‪ ،‬ﻛﺎﺭﺍﻳﻲ ﺯﻧﺠﻴﺮﻩ ﺗﺎﻣﻴﻦ ﺧﻮﺩ ﺭﺍ‬

‫‪ .2‬ﭼﮕﻮﻧﻪ ﻳﻚ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺧﻮﺩﺭﻭ ‌‬
‫ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ؟‬

‫ﺑﻬﺮﻩﻭﺭﻱ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ‪ .‬ﺍﻳﻦ ﺍﻗﺪﺍﻡ ﺷﺎﻣﻞ‬

‫ﺑﻬﻴﻨﻪﺳﺎﺯﻱ ﺷﺒﻜﻪ ﺣﻤﻞ ﻭ ﻧﻘﻞ ﺧﻮﺩ ‌‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ‬
‫ﻳﻚ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺧﻮﺩﺭﻭ ‌‬
‫ﺗﺄﻣﻴﻦﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ‬
‫‌‬ ‫ﺑﻪﺻﺮﻓﻪ ﻣﺎﻧﻨﺪ ﻗﻄﺎﺭ ﻳﺎ ﻛﺎﻣﻴﻮﻥ ﺑﺮﺍﻱ ﺍﻧﺘﻘﺎﻝ ﻗﻄﻌﺎﺕ ﺍﺯ‬
‫ﻣﻘﺮﻭﻥ ‌‬
‫‌‬ ‫ﺷﻴﻮﻩﻫﺎﻱ ﺣﻤﻞ ﻭ ﻧﻘﻞ‬
‫‌‬ ‫ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ‬
‫ﻣﺤﻤﻮﻟﻪﻫﺎ ﻭ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺑﺎﺭﻫﺎﻱ ﺑﺮﮔﺸﺘﻲ‬
‫‌‬ ‫ﻧﻤﺎﻳﻨﺪﮔﻲﻫﺎ ﺍﺳﺖ‪ .‬ﺑﺎ ﺍﺩﻏﺎﻡ‬
‫‌‬ ‫ﻛﺎﺭﺧﺎﻧﻪﻫﺎﻱ ﺗﻮﻟﻴﺪﻱ ﻭ ﻭﺳﺎﻳﻞ ﻧﻘﻠﻴﻪ ﻧﻬﺎﻳﻲ ﺑﻪ‬
‫‌‬
‫ﻫﺰﻳﻨﻪﻫﺎﻱ ﺣﻤﻞ ﻭ ﻧﻘﻞ ﺭﺍ ﻛﺎﻫﺶ ﺩﻫﺪ‪ .‬ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ‪ ،‬ﺍﺟﺮﺍﻱ‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ‬
‫)ﺳﻔﺮﻫﺎﻱ ﺑﺮﮔﺸﺘﻲ ﻫﻤﺮﺍﻩ ﺑﺎ ﺑﺎﺭ(‪ ،‬ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ‌‬
‫ﻣﻲﺗﻮﺍﻧﺪ ﺗﻌﺪﺍﺩ ﺗﺄﺳﻴﺴﺎﺕ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﺭﺍ ﺑﻪ ﺣﺪﺍﻗﻞ ﺑﺮﺳﺎﻧﺪ ﻭ ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ ﺯﻣﺎﻧﺒﻨﺪﻱ‬
‫ﻳﻚ ﺳﻴﺴﺘﻢ ﺗﻮﺯﻳﻊ ﻣﺘﻤﺮﻛﺰ ‌‬
‫ﺗﺤﻮﻳﻞﻫﺎ ﺭﺍ ﺣﻔﻆ ﻛﻨﺪ‪.‬‬
‫‌‬

‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺄﺳﻴﺴﺎﺕ‪ ،‬ﻭﺍﻛﻨﺶ‌ﺩﻫﻲ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ؟‬

‫‪ .3‬ﭼﮕﻮﻧﻪ ﻳﻚ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺩﻭﭼﺮﺧﻪ ‌‬

‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ ﺍﺳﺘﻘﺮﺍﺭ ﺭﺍﻫﺒﺮﺩﻱ ﺗﺄﺳﻴﺴﺎﺕ ﺗﻮﻟﻴﺪﻱ ﺧﻮﺩ ﺩﺭ ﻧﺰﺩﻳﻜﻲ ﺑﺎﺯﺍﺭﻫﺎﻱ ﻛﻠﻴﺪﻱ ﻳﺎ‬
‫ﻳﻚ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺩﻭچﺭﺧﻪ ‌‬
‫ﻭﺍﻛﻨﺶﺩﻫﻲ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ‪ .‬ﺍﻳﻦ ﺗﻤﺮﻛﺰﺯﺩﺍﻳﻲ ﺍﺟﺎﺯﻩ ﻣﻲ‌ﺩﻫﺪ ﺗﺎ ﺯﻣﺎﻥ ﺍﺟﺮﺍﻱ ﺳﻔﺎﺭﺷﺎﺕ ﺑﻪ‬
‫‌‬ ‫ﭘﺎﻳﮕﺎﻩﻫﺎﻱ ﻣﺸﺘﺮﻱ‪،‬‬
‫‌‬
‫ﺳﻴﺴﺘﻢﻫﺎﻱ ﺗﻮﻟﻴﺪ‬
‫‌‬ ‫ﭘﻴﺎﺩﻩﺳﺎﺯﻱ‬
‫‌‬ ‫ﺳﺮﻋﺖ ﻛﺎﻫﺶ ﻳﺎﻓﺘﻪ ﻭ ﺑﻪ ﻧﻮﺳﺎﻧﺎﺕ ﺗﻘﺎﺿﺎﻱ ﻣﺤﻠﻲ ﭘﺎﺳﺦ ﺩﺍﺩﻩ ﺷﻮﺩ‪ .‬ﻫﻤﭽﻨﻴﻦ‪،‬‬
‫ﻭﺍﻛﻨﺶﺩﻫﻲ ﺭﺍ‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ‬
‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﻪ ﺳﺮﻋﺖ ﺑﻴﻦ ﻣﺪﻝ‌ﻫﺎ ﻳﺎ ﺗﻨﻈﻴﻤﺎﺕ ﻣﺨﺘﻠﻒ ﺩﻭﭼﺮﺧﻪ ﺗﻐﻴﻴﺮ ﻛﻨﺪ‪‌ ،‬‬
‫ﺍﻧﻌﻄﺎﻑﭘﺬﻳﺮ ﻛﻪ ‌‬
‫‌‬
‫ﻛﺮﺍﺱﺩﺍﻛﻴﻨﮓ ﺑﺮﺍﻱ ﺗﺴﺮﻳﻊ ﺟﺮﻳﺎﻥ ﻣﺤﺼﻮﻻﺕ ﺍﺯ‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﺍﺯ ﺗﺄﺳﻴﺴﺎﺕ‬
‫ﺑﻬﺒﻮﺩ ﺑﺨﺸﺪ ‪ .‬ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﻫﻤﭽﻨﻴﻦ ‌‬
‫ﺧﺮﺩﻩﻓﺮﻭﺷﺎﻥ ﺑﺪﻭﻥ ﻧﮕﻬﺪﺍﺭﻱ ﻣﻘﺎﺩﻳﺮ ﺯﻳﺎﺩﻱ ﻣﻮﺟﻮﺩﻱ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﺪ‪.‬‬
‫‌‬ ‫ﺗﺄﻣﻴﻦﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ‬
‫‌‬
‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍﻃﻼﻋﺎﺕ‪ ،‬ﻭﺍﻛﻨﺶ‌ﺩﻫﻲ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ؟‬
‫ﺗﻮﺯﻳﻊﻛﻨﻨﺪﻩ ﻟﻮﺍﺯﻡ ﺻﻨﻌﺘﻲ ‌‬
‫‌‬ ‫‪ .4‬ﭼﮕﻮﻧﻪ ﻳﻚ‬

‫ﻭﺍﻛﻨﺶﺩﻫﻲ ﺧﻮﺩ ﺭﺍ ﺑﻬﺒﻮﺩ ﺑﺨﺸﺪ‪ ،‬ﺷﺎﻣﻞ‬

‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻓﻨﺎﻭﺭﻱ ﺍﻃﻼﻋﺎﺕ‪،‬‬
‫ﻳﻚ ﺗﻮﺯﻳﻊ‌ﻛﻨﻨﺪﻩ ﻟﻮﺍﺯﻡ ﺻﻨﻌﺘﻲ ‌‬
‫ﺩﺍﺩﻩﻫﺎﻱ ﻓﺮﻭﺵ ﻭ‬
‫‌‬ ‫ﭘﻴﺶﺑﻴﻨﻲ ﺗﻘﺎﺿﺎ‪ .‬ﺑﺎ ﺗﺤﻠﻴﻞ‬
‫‌‬ ‫ﺳﻴﺴﺘﻢﻫﺎﻱ ﺭﺩﮔﻴﺮﻱ ﻣﻮﺟﻮﺩﻱ ﺑﻪ ﺻﻮﺭﺕ ﺁﻧﻲ ﻭ ﺍﺑﺰﺍﺭﻫﺎﻱ‬
‫‌‬ ‫ﺍﺟﺮﺍﻱ‬
‫ﭘﻴﺶﺑﻴﻨﻲ ﻛﺮﺩﻩ ﻭ ﺳﻄﺢ ﻣﻮﺟﻮﺩﻱ ﺭﺍ ﻣﺘﻨﺎﺳﺐ ﺑﺎ ﺁﻥ ﺗﻨﻈﻴﻢ ﻛﻨﺪ‪.‬‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﺗﻘﺎﺿﺎ ﺭﺍ‬
‫ﺗﻮﺯﻳﻊﻛﻨﻨﺪﻩ ‌‬
‫‌‬ ‫ﺳﻔﺎﺭﺷﺎﺕ ﻣﺸﺘﺮﻱ‪،‬‬
‫ﺑﻴﻨﻲﺷﺪﻩ‬
‫ﭘﻴﺶ ‌‬‫‌‬ ‫ﺗﺄﻣﻴﻦﻛﻨﻨﺪﮔﺎﻥ ﺩﺭﺑﺎﺭﻩ ﺳﻄﺢ ﻣﻮﺟﻮﺩﻱ ﻭ ﺳﻔﺎﺭﺷﺎﺕ‬
‫‌‬ ‫ﺍﺷﺘﺮﺍﻙﮔﺬﺍﺭﻱ ﺍﻃﻼﻋﺎﺕ ﺑﺎ‬
‫‌‬ ‫ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ‪ ،‬ﺑﻪ‬
‫ﺗﺤﻮﻳﻞﻫﺎ ﺭﺍ ﺗﺴﻬﻴﻞ ﻛﻨﺪ‪ .‬ﺍﺭﺗﺒﺎﻁ ﻣﺆﺛﺮ ﻭ ﻫﻤﺎﻫﻨﮕﻲ ﺩﺭ ﺳﺮﺍﺳﺮ‬
‫‌‬ ‫ﺳﺮﻳﻊﺗﺮ ﻭ ﻛﺎﻫﺶ ﺯﻣﺎﻥ‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﺍﻧﺘﻘﺎﻝ ﻣﻮﺟﻮﺩﻱ‬
‫‌‬
‫ﻣﻲﺗﻮﺍﻧﺪ ﺍﻃﻤﻴﻨﺎﻥ ﺣﺎﺻﻞ ﻛﻨﺪ ﻛﻪ ﻣﺤﺼﻮﻻﺕ ﺩﺭﺳﺖ ﺩﺭ ﺯﻣﺎﻥ ﻧﻴﺎﺯ ﻣﺸﺘﺮﻳﺎﻥ ﺩﺭ ﺩﺳﺘﺮﺱ ﺍﺳﺖ‪.‬‬
‫ﺯﻧﺠﻴﺮﻩ ﺗﺎﻣﻴﻦ ‌‬

‫‪ .5‬ﻣﻮﺗﻮﺭﻭﻻ ﺍﺯ ﺗﻮﻟﻴﺪ ﺗﻤﺎﻣﻲ ﺗﻠﻔﻦ‌ﻫﺎﻱ ﻫﻤﺮﺍﻩ ﺧﻮﺩ ﺩﺭ ﺩﺍﺧﻞ ﺳﺎﺯﻣﺎﻥ ﺑﻪ ﺗﻘﺮﻳﺒﺎً ﺑﻪ ﻃﻮﺭ ﻛﺎﻣﻞ ﺑﺮﻭﻥ‌ﺳﭙﺎﺭﻱ‬
‫ﺗﻮﻟﻴﺪ ﺭﻭﻱ ﺁﻭﺭﺩﻩ ﺍﺳﺖ‪ .‬ﻣﺰﺍﻳﺎ ﻭ ﻣﻌﺎﻳﺐ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻲ ﺗﻠﻔﻦ‌ﻫﺎﻱ ﻫﻤﺮﺍﻩ ﺩﺭ ﻣﻘﺎﺑﻞ ﺑﺮﻭﻧﺴﭙﺎﺭﻱ ﺁﻥ ﭼﻴﺴﺖ؟‬

‫ﻣﺰﺍﻳﺎﻱ ﺑﺮﻭﻧﺴﭙﺎﺭﻱ‪:‬‬

‫ﭘﺎﻳﻴﻦﺗﺮ ﺩﺭ ﻛﺸﻮﺭﻫﺎﻱ ﺩﻳﮕﺮ‪،‬‬

‫‌‬ ‫ﻫﺰﻳﻨﻪﻫﺎﻱ ﻧﻴﺮﻭﻱ ﻛﺎﺭ‬
‫‌‬ ‫ﺑﻬﺮﻩﮔﻴﺮﻱ ﺍﺯ‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ‬
‫ﺻﺮﻓﻪﺟﻮﻳﻲ ﺩﺭ ﻫﺰﻳﻨﻪ‪ :‬ﺑﺮﻭﻧﺴﭙﺎﺭﻱ ‌‬
‫‌‬ ‫*‬
‫ﻫﺰﻳﻨﻪﻫﺎﻱ ﺗﻮﻟﻴﺪ ﺭﺍ ﻛﺎﻫﺶ ﺩﻫﺪ‪.‬‬
‫‌‬

‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺮ ﻃﺮﺍﺣﻲ‪ ،‬ﺑﺎﺯﺍﺭﻳﺎﺑﻲ ﻭ ﻧﻮﺁﻭﺭﻱ ﺑﻪ ﺟﺎﻱ ﺗﻮﻟﻴﺪ ﻣﺘﻤﺮﻛﺰ ﺷﻮﺩ‪.‬‬

‫ﺷﺎﻳﺴﺘﮕﻲﻫﺎﻱ ﺍﺻﻠﻲ‪ :‬ﻣﻮﺗﻮﺭﻭﻻ ‌‬
‫‌‬ ‫* ﺗﻤﺮﻛﺰ ﺑﺮ‬

‫ﻫﺰﻳﻨﻪﻫﺎﻱ ﺛﺎﺑﺖ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻠﻲ‪ ،‬ﺑﻪ‬

‫‌‬ ‫ﻣﻲﺩﻫﺪ ﺗﺎ ﺗﻮﻟﻴﺪ ﺑﺮ ﺍﺳﺎﺱ ﺗﻘﺎﺿﺎ ﺑﺪﻭﻥ ﺑﺎﺭ‬
‫ﺍﻧﻌﻄﺎﻑﭘﺬﻳﺮﻱ‪ :‬ﺑﺮﻭﻧﺴﭙﺎﺭﻱ ﺍﺟﺎﺯﻩ ‌‬
‫‌‬ ‫*‬
‫ﺭﺍﺣﺘﻲ ﺍﻓﺰﺍﻳﺶ ﻳﺎ ﻛﺎﻫﺶ ﻳﺎﺑﺪ‪.‬‬

‫ﻡﻋﺎﻳﺐ ﺑﺮﻭﻧﺴﭙﺎﺭﻱ‪:‬‬

‫* ﻛﺎﻫﺶ ﻛﻨﺘﺮﻝ‪ :‬ﺑﺮﻭﻧﺴﭙﺎﺭﻱ ﻣﻤﻜﻦ ﺍﺳﺖ ﻣﻨﺠﺮ ﺑﻪ ﻛﻨﺘﺮﻝ ﻛﻤﺘﺮ ﺑﺮ ﻛﻴﻔﻴﺖ ﺗﻮﻟﻴﺪ ﻭ ﺯﻣﺎﻧﺒﻨﺪﻱ ﺁﻥ ﺷﻮﺩ ﻛﻪ ﻣﻤﻜﻦ‬
‫ﺍﺳﺖ ﺑﺮ ﻗﺎﺑﻠﻴﺖ ﺍﻃﻤﻴﻨﺎﻥ ﻣﺤﺼﻮﻝ ﺗﺄﺛﻴﺮ ﺑﮕﺬﺍﺭﺩ‪.‬‬

‫ﻣﻲﺗﻮﺍﻧﺪ ﺗﺎﺧﻴﺮ ﺩﺭ ﺗﻮﻟﻴﺪ ﻭ ﺗﺤﻮﻳﻞ ﺭﺍ ﺑﻪ ﻫﻤﺮﺍﻩ‬

‫* ﺯﻣﺎﻥ ﺗﺤﻮﻳﻞ ﻃﻮﻻﻧﻲ‌ﺗﺮ‪ :‬ﻭﺍﺑﺴﺘﮕﻲ ﺑﻪ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﮔﺎﻥ ﺷﺨﺺ ﺛﺎﻟﺚ ‌‬
‫ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ‪.‬‬

‫ﻣﻲﺗﻮﺍﻧﺪ ﺁﺳﻴﺐ‌ﭘﺬﻳﺮﻱ ﺩﺭ ﺑﺮﺍﺑﺮ ﺍﺧﺘﻼﻻﺕ ﺯﻧﺠﻴﺮﻩ ﺗﺄﻣﻴﻦ ﻣﺎﻧﻨﺪ‬

‫*ﺭﻳﺴﻚ ﺍﺧﺘﻼﻻﺕ ﺯﻧﺠﻴﺮﻩ ﺗﺄﻣﻴﻦ‪ :‬ﺑﺮﻭﻧﺴﭙﺎﺭﻱ ‌‬
‫ﺗﺄﻣﻴﻦﻛﻨﻨﺪﮔﺎﻥ ﺗﺄﺛﻴﺮ ﻣﻲ‌ﮔﺬﺍﺭﺩ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﺩﻫﺪ‪.‬‬
‫‌‬ ‫ﻧﺎﭘﺎﻳﺪﺍﺭﻱ ﺳﻴﺎﺳﻲ ﻳﺎ ﺑﻼﻳﺎﻱ ﻃﺒﻴﻌﻲ ﻛﻪ ﺭﻭﻱ‬
‫ﻗﻴﻤﺖﮔﺬﺍﺭﻱ ﺧﺪﻣﺎﺕ ﺗﺤﻮﻳﻠﻲ ﺧﻮﺩ‪،‬‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ‬
‫‪ .6‬ﭼﮕﻮﻧﻪ ﻳﻚ ﺷﺮﻛﺖ ﺗﺤﻮﻳﻞ ﺧﺎﻧﮕﻲ ﻣﺎﻧﻨﺪ ‪‌ Peapod‬‬
‫ﺳﻮﺩﺁﻭﺭﻱ ﺧﻮﺩ ﺭﺍ ﺑﻬﺒﻮﺩ ﺑﺨﺸﺪ؟‬

‫ﭘﻴﺎﺩﻩﺳﺎﺯﻱ ﻛﻨﺪ‪ ،‬ﺑﺎ ﺍﺭﺍﺋﻪ‬

‫‌‬ ‫ﻗﻴﻤﺖﮔﺬﺍﺭﻱ ﻻﻳﻪ‌ﺍﻱ ﺑﺮﺍﻱ ﺧﺪﻣﺎﺕ ﺗﺤﻮﻳﻠﻲ ﺧﻮﺩ‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﻳﻚ ﺍﺳﺘﺮﺍﺗﮋﻱ‬
‫ﺷﺮﻛﺖ ‪‌ Peapod‬‬
‫ﺯﻣﺎﻥﺑﻨﺪﻱ‪ .‬ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺜﺎﻝ‪ ،‬ﻣﺸﺘﺮﻳﺎﻧﻲ ﻛﻪ ﺗﺤﻮﻳﻞ‬
‫‌‬ ‫ﻗﻴﻤﺖﮔﺬﺍﺭﻱ ﺑﺮ ﺍﺳﺎﺱ ﺳﺮﻋﺖ ﺗﺤﻮﻳﻞ ﻭ‬
‫‌‬ ‫ﮔﺰﻳﻨﻪﻫﺎﻱ ﻣﺨﺘﻠﻒ‬
‫‌‬
‫ﻣﻲﻛﻨﻨﺪ‪ ،‬ﻣﻲ‌ﺗﻮﺍﻧﻨﺪ ﻫﺰﻳﻨﻪ ﻛﻤﺘﺮﻱ ﭘﺮﺩﺍﺧﺖ ﻛﻨﻨﺪ‪ ،‬ﺩﺭ ﺣﺎﻟﻲ ﻛﻪ ﺁﻧﺎﻥ‬
‫ﺍﺳﺘﺎﻧﺪﺍﺭﺩ )ﺯﻣﺎﻥ ﺍﻧﺘﻈﺎﺭ ﻃﻮﻻﻧﻲ‌ﺗﺮ( ﺭﺍ ﺍﻧﺘﺨﺎﺏ ‌‬
‫ﻗﻴﻤﺖﮔﺬﺍﺭﻱ ﺑﻪ ‪Peapod‬‬
‫‌‬ ‫ﻣﻲﻛﻨﻨﺪ‪ ،‬ﺑﺎﻳﺪ ﻫﺰﻳﻨﻪ ﺑﻴﺸﺘﺮﻱ ﺑﭙﺮﺩﺍﺯﻧﺪ‪ .‬ﺍﻳﻦ ﻣﺪﻝ‬
‫ﻛﻪ ﮔﺰﻳﻨﻪ ﺗﺤﻮﻳﻞ ﺳﺮﻳﻊ ﺭﺍ ﺍﻧﺘﺨﺎﺏ ‌‬
‫ﻣﻲﻛﻨﺪ ﺗﺎ ﺗﻘﺎﺿﺎ ﺭﺍ ﺑﻪ ﺻﻮﺭﺕ ﻣﺆﺛﺮ ﻣﺪﻳﺮﻳﺖ ﻛﻨﺪ ﻭ ﻣﺸﺘﺮﻳﺎﻧﻲ ﺭﺍ ﻛﻪ ﻛﻤﺘﺮ ﺑﻪ ﺯﻣﺎﻥ ﺣﺴﺎﺱ ﻫﺴﺘﻨﺪ‪ ،‬ﺗﺮﻏﻴﺐ‬
‫ﻛﻤﻚ ‌‬
‫ﻫﺰﻳﻨﻪﻫﺎﻱ ﺗﺤﻮﻳﻠﻲ ﺭﺍ ﻫﻤﻮﺍﺭ ﻛﻨﺪ‪ .‬ﻋﻼﻭﻩ ﺑﺮ ﺍﻳﻦ‪ ،‬ﺍﺭﺍﺋﻪ ﺗﺨﻔﻴﻒ‬
‫‌‬ ‫ﺍﺭﺯﺍﻥﺗﺮ ﻛﻨﺪ ﻭ ﺑﻪ ﺍﻳﻦ ﺗﺮﺗﻴﺐ‬
‫‌‬ ‫ﮔﺰﻳﻨﻪﻫﺎﻱ‬
‫‌‬ ‫ﺑﻪ ﺍﻧﺘﺨﺎﺏ‬
‫ﺑﺮﺍﻱ ﺳﻔﺎﺭﺷﺎﺕ ﺑﺰﺭﮔﺘﺮ ﻳﺎ ﺧﺪﻣﺎﺕ ﺗﺤﻮﻳﻠﻲ ﺍﺷﺘﺮﺍﻛﻲ ﻣﻲ‌ﺗﻮﺍﻧﺪ ﺗﺮﻏﻴﺐ ﺑﻪ ﺣﺠﻢ ﺳﻔﺎﺭﺷﺎﺕ ﺑﻴﺸﺘﺮ ﻛﻨﺪ ﻭ ﺳﻮﺩﺁﻭﺭﻱ‬
‫ﻛﻠﻲ ﺭﺍ ﺑﻬﺒﻮﺩ ﺑﺨﺸﺪ ‪.‬‬

‫‪ .7‬ﻛﺪﺍﻡ ﺻﻨﺎﻳﻊ ﺷﺎﻫﺪ ﺍﻓﺰﺍﻳﺶ ﻣﺤﺼﻮﻻﺕ ﻭ ﻛﻮﺗﺎﻩ ﺷﺪﻥ ﭼﺮﺧﻪ ﻋﻤﺮﻫﺎ ﺑﻮﺩﻩ‌ﺍﻧﺪ؟ ﭼﮕﻮﻧﻪ ﺯﻧﺠﻴﺮﻩ‌ﻫﺎﻱ‬
‫ﺗﺄﻣﻴﻦ ﺩﺭ ﺍﻳﻦ ﺻﻨﺎﻳﻊ ﺧﻮﺩ ﺭﺍ ﺍﻧﻄﺒﺎﻕ ﺩﺍﺩﻩ‌ﺍﻧﺪ؟‬

‫ﺻﻨﺎﻳﻌﻲ ﻣﺎﻧﻨﺪ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻣﺼﺮﻓﻲ‪ ،‬ﻟﺒﺎﺱ ﻡﺩ ﻭ ﺧﻮﺩﺭﻭ ﺷﺎﻫﺪ ﺍﻓﺰﺍﻳﺶ ﻣﺤﺼﻮﻻﺕ ﻭ ﻛﻮﺗﺎﻩ ﺷﺪﻥ ﭼﺮﺧﻪ ﻋﻤﺮﻫﺎ‬
‫ﭘﻴﺸﺮﻓﺖﻫﺎﻱ ﺳﺮﻳﻊ ﺗﻜﻨﻮﻟﻮژﻳﻜﻲ ﻣﻨﺠﺮ ﺑﻪ ﺗﻮﻟﻴﺪ ﻣﺤﺼﻮﻻﺕ ﺟﺪﻳﺪ ﺑﻪ ﺻﻮﺭﺕ‬
‫‌‬ ‫ﺑﻮﺩﻩﺍﻧﺪ‪ .‬ﺩﺭ ﺻﻨﻌﺖ ﺍﻟﻜﺘﺮﻭﻧﻴﻚ ﻣﺼﺮﻓﻲ‪،‬‬
‫‌‬
‫ﻣﻲﻛﻨﻨﺪ ﻛﻪ ﻧﻴﺎﺯ ﺑﻪ ﺗﻮﻟﻴﺪ ﻭ ﺗﻮﺯﻳﻊ ﺳﺮﻳﻊ ﺩﺍﺭﺩ‪.‬‬
‫ﻣﻲﺷﻮﺩ‪ ،‬ﺩﺭ ﺣﺎﻟﻲ ﻛﻪ ﺩﺭ ﺻﻨﻌﺖ ﻣﺪ‪ ،‬ﺭﻭﻧﺪﻫﺎ ﺑﻪ ﺳﺮﻋﺖ ﺗﻐﻴﻴﺮ ‌‬
‫ﻣﻜﺮﺭ ‌‬

‫ﺷﺪﻩﺍﻧﺪ ‪:‬‬
‫ﺯﻧﺠﻴﺮﻩﻫﺎﻱ ﺗﺄﻣﻴﻦ ﺩﺭ ﺍﻳﻦ ﺻﻨﺎﻳﻊ ﺑﺮ ﻣﻮﺍﺭﺩ ﺯﻳﺮ ﻣﺘﻤﺮﻛﺰ ‌‬
‫‌‬ ‫ﺑﺮﺍﻱ ﺍﻧﻄﺒﺎﻕ‪،‬‬

‫ﭘﻴﺎﺩﻩﺳﺎﺯﻱ ﻓﺮﺁﻳﻨﺪﻫﺎﻱ ﺗﻮﻟﻴﺪ ﺍﻧﻌﻄﺎﻑ‌ﭘﺬﻳﺮ ﻭ ﺳﻴﺴﺘﻢ‌ﻫﺎﻱ ﺗﺠﺪﻳﺪ ﺳﺮﻳﻊ ﺑﺮﺍﻱ ﻭﺍﻛﻨﺶ‬

‫‌‬ ‫ﻭﺍﻛﻨﺶﺩﻫﻲ‪:‬‬
‫‌‬ ‫* ﭼﺎﺑﻜﻲ ﻭ‬
‫ﺳﺮﻳﻊ ﺑﻪ ﺗﻐﻴﻴﺮﺍﺕ ﺳﻠﻴﻘﻪ ﻣﺸﺘﺮﻱ‪.‬‬

‫ﻛﻮﺗﺎﻩﺗﺮ‪ :‬ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺄﺳﻴﺴﺎﺕ ﺗﻮﻟﻴﺪ ﻣﺤﻠﻲ ﻳﺎ ﺳﻴﺴﺘﻢ‌ﻫﺎﻱ ﻣﻮﺟﻮﺩﻱ ﺩﺭﺳﺖ ﺑﻪ ﻣﻮﻗﻊ ﺑﺮﺍﻱ‬
‫‌‬ ‫ﺯﻣﺎﻥﻫﺎﻱ ﺗﺤﻮﻳﻞ‬
‫‌‬ ‫*‬
‫ﻛﺎﻫﺶ ﺯﻣﺎﻥ ﺍﺯ ﺗﻮﻟﻴﺪ ﺗﺎ ﺑﺎﺯﺍﺭ‪.‬‬

‫ﭘﻴﺶﺑﻴﻨﻲ ﺩﻗﻴﻖ ﺗﻘﺎﺿﺎ ﻭ ﻣﺪﻳﺮﻳﺖ ﻣﺆﺛﺮ‬

‫‌‬ ‫* ﺍﻓﺰﺍﻳﺶ ﺍﺷﺘﺮﺍﻙ ﺍﻃﻼﻋﺎﺕ‪ :‬ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺤﻠﻴﻞ ﺩﺍﺩﻩ ﻭ ﺍﻃﻼﻋﺎﺕ ﺁﻧﻲ ﺑﺮﺍﻱ‬
‫ﺳﻄﺢ ﻣﻮﺟﻮﺩﻱ‪ ،‬ﺩﺭ ﻧﺘﻴﺠﻪ ﻛﺎﻫﺶ ﺗﺨﻔﻴﻔﺎﺕ ﻭ ﻓﺮﻭﺵ ﺍﺯ ﺩﺳﺖ ﺭﻓﺘﻪ‪.‬‬
‫ﻣﻲﺗﻮﺍﻧﻨﺪ ﺑﺮﺍﻱ ﺍﻳﺠﺎﺩ ﺳﺎﺯﮔﺎﺭﻱ ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺩﺭ‬
‫ﺑﻴﻦﻋﻤﻠﻜﺮﺩﻱ ‌‬
‫‪ .8‬ﭼﮕﻮﻧﻪ ﻛﻞ ﻣﺤﺮﻙ ﻫﺎﻱ ﻟﺠﺴﺘﻴﻚ ﻭ ‌‬
‫ﻳﻚ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﻛﻪ ﻣﺸﺘﺮﻳﺎﻧﻲ ﺣﺴﺎﺱ ﺑﻪ ﺯﻣﺎﻥ ﻭ ﻗﻴﻤﺖ ﺩﺍﺭﺩ‪ ،‬ﺍﺳﺘﻔﺎﺩﻩ ﺷﻮﻧﺪ؟‬

‫ﺑﺮﺍﻱ ﺍﻳﺠﺎﺩ ﺳﺎﺯﮔﺎﺭﻱ ﺍﺳﺘﺮﺍﺗﮋﻳﻚ ﺩﺭ ﻳﻚ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﻛﻪ ﻣﺸﺘﺮﻳﺎﻧﻲ ﺣﺴﺎﺱ ﺑﻪ ﺯﻣﺎﻥ ﻭ ﻗﻴﻤﺖ ﺩﺍﺭﺩ‪ ،‬ﺍﺯ‬
‫ﻣﻲﺷﻮﺩ‪:‬‬
‫ﻣﺤﺮﻙ ﻫﺎﻱ ﺯﻳﺮ ﺍﺳﺘﻔﺎﺩﻩ ‌‬

‫ﻭﺍﻛﻨﺶﺩﻫﻲ‪.‬‬
‫‌‬ ‫ﻛﺎﺭﺧﺎﻧﻪﻫﺎﻱ ﺗﻮﻟﻴﺪﻱ ﻣﺮﻛﺰﻱ ﻭ ﻏﻴﺮﻣﺘﻤﺮﻛﺰ ﺑﺮﺍﻱ ﺗﻌﺎﺩﻝ ﺑﻴﻦ ﻛﺎﺭﺍﻳﻲ ﻭ‬
‫‌‬ ‫* ﺗﺄﺳﻴﺴﺎﺕ ‪ :‬ﺍﻳﺠﺎﺩ ﺗﺮﻛﻴﺒﻲ ﺍﺯ‬
‫ﻣﻲﺗﻮﺍﻧﻨﺪ ﻣﺪﻝ‌ﻫﺎﻱ ﭘﺮﻃﺮﻓﺪﺍﺭ ﺭﺍ ﺑﻬﻴﻨﻪ ﺗﻮﻟﻴﺪ ﻛﻨﻨﺪ‪ ،‬ﺩﺭ ﺣﺎﻟﻲ ﻛﻪ ﺗﺄﺳﻴﺴﺎﺕ ﻣﺤﻠﻲ ﻣﻲ‌ﺗﻮﺍﻧﻨﺪ ﺑﻪ‬
‫ﺗﺄﺳﻴﺴﺎﺕ ﻣﺮﻛﺰﻱ ‌‬
‫ﻣﻨﻄﻘﻪﺍﻱ ﭘﺎﺳﺦ ﺩﻫﻨﺪ‪.‬‬
‫‌‬ ‫ﺳﺮﻋﺖ ﺑﻪ ﻧﻮﺳﺎﻧﺎﺕ ﺗﻘﺎﺿﺎﻱ‬

‫ﻣﺪﻝﻫﺎﻱ ﺣﺴﺎﺱ ﺑﻪ ﻗﻴﻤﺖ ﺩﺭ ﺣﺎﻟﻲ ﻛﻪ ﺑﺮﺍﻱ ﻧﺴﺨﻪ‌ﻫﺎﻱ ﺟﺪﻳﺪ‬

‫‌‬ ‫ﺑﻪﺻﺮﻓﻪ ﺑﺮﺍﻱ‬
‫ﻣﻘﺮﻭﻥ ‌‬
‫‌‬ ‫* ﻣﻮﺟﻮﺩﻱ‪ :‬ﺣﻔﻆ ﻣﻮﺟﻮﺩﻱ‬
‫ﻣﺪﻝﻫﺎﻱ ﻣﺤﺒﻮﺏ ﺳﻄﻮﺡ ﻣﻮﺟﻮﺩﻱ ﺑﻴﺸﺘﺮﻱ ﻧﮕﻪ ﺩﺍﺷﺘﻪ ﺷﻮﺩ ﺗﺎ ﺍﺯ ﺩﺳﺘﺮﺱ ﺑﻮﺩﻥ ﺍﻃﻤﻴﻨﺎﻥ ﺣﺎﺻﻞ ﺷﻮﺩ‪.‬‬
‫‌‬ ‫ﻳﺎ‬

‫ﺗﺤﻮﻳﻞﻫﺎﻱ ﺣﺴﺎﺱ ﺑﻪ ﺯﻣﺎﻥ‪ ،‬ﺍﻭﻟﻮﻳﺖ ﺑﺎ ﺣﻤﻞ ﻭ‬

‫‌‬ ‫ﺭﻭﺵﻫﺎﻱ ﺣﻤﻞ ﻭ ﻧﻘﻞ‪ .‬ﺑﺮﺍﻱ‬
‫‌‬ ‫* ﺣﻤﻞ ﻭ ﻧﻘﻞ‪ :‬ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺮﻛﻴﺒﻲ ﺍﺯ‬
‫ﻣﻲﺷﻮﺩ‪.‬‬
‫ﺑﻪﺻﺮﻓﻪ ﺍﺳﺘﻔﺎﺩﻩ ‌‬
‫ﻣﻘﺮﻭﻥ ‌‬
‫‌‬ ‫ﺍﺭﺳﺎﻝﻫﺎﻱ ﻛﻤﺘﺮ ﻓﻮﺭﻱ ﺍﺯ ﺣﻤﻞ ﻭ ﻧﻘﻞ ﺯﻣﻴﻨﻲ‬
‫‌‬ ‫ﻧﻘﻞ ﻫﻮﺍﻳﻲ ﺍﺳﺖ‪ ،‬ﺩﺭ ﺣﺎﻟﻲ ﻛﻪ ﺑﺮﺍﻱ‬

‫* ﺍﻃﻼﻋﺎﺕ‪ :‬ﺍﺟﺮﺍﻱ ﺳﻴﺴﺘﻢ‌ﻫﺎﻱ ﺍﻃﻼﻋﺎﺗﻲ ﻗﻮﻱ ﺑﺮﺍﻱ ﺭﺩﻳﺎﺑﻲ ﺭﻭﻧﺪﻫﺎﻱ ﻓﺮﻭﺵ ﻭ ﺗﺮﺟﻴﺤﺎﺕ ﻣﺸﺘﺮﻱ‪ ،‬ﻛﻪ ﺍﺟﺎﺯﻩ‬
‫ﻣﻲﺩﻫﺪ ﺳﺮﻳﻊ ﺗﻮﻟﻴﺪ ﻭ ﺳﻄﻮﺡ ﻣﻮﺟﻮﺩﻱ ﺗﻨﻈﻴﻢ ﺷﻮﺩ‪.‬‬
‫‌‬

‫ﺍﻧﻌﻄﺎﻑﭘﺬﻳﺮﻱ ﺩﺭ ﺗﻬﻴﻪ ﻗﻄﻌﺎﺕ‪ ،‬ﻛﻪ ﺍﻣﻜﺎﻥ‬

‫‌‬ ‫* ﺗﺄﻣﻴﻦ‪ :‬ﺍﻳﺠﺎﺩ ﺭﻭﺍﺑﻂ ﺑﺎ ﺗﺄﻣﻴﻦ‌ﻛﻨﻨﺪﮔﺎﻥ ﻣﺘﻌﺪﺩ ﺑﺮﺍﻱ ﺍﻃﻤﻴﻨﺎﻥ ﺍﺯ‬
‫ﻣﻲﻛﻨﺪ‪.‬‬
‫ﺗﻨﻈﻴﻤﺎﺕ ﺳﺮﻳﻊ ﺑﺮ ﺍﺳﺎﺱ ﻧﻮﺳﺎﻧﺎﺕ ﺗﻘﺎﺿﺎ ﺭﺍ ﻓﺮﺍﻫﻢ ‌‬

‫ﻗﻴﻤﺖﻫﺎﻱ‬
‫‌‬ ‫ﻗﻴﻤﺖﮔﺬﺍﺭﻱ ﺩﻳﻔﺮﺍﻧﺴﻴﻠﻲ ﺑﺮﺍﻱ ﺟﻠﺐ ﻫﺮ ﺩﻭ ﺑﺨﺶ‪ .‬ﺍﺭﺍﺋﻪ‬
‫‌‬ ‫ﺍﺳﺘﺮﺍﺗﮋﻱﻫﺎﻱ‬
‫‌‬ ‫ﻗﻴﻤﺖﮔﺬﺍﺭﻱ‪ :‬ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ‬
‫‌‬ ‫*‬
‫ﻭﻳﮋﮔﻲﻫﺎﻱ ﺟﺪﻳﺪﺗﺮ ﻫﺰﻳﻨﻪ ﺑﻴﺸﺘﺮﻱ‬
‫‌‬ ‫ﻣﺪﻝﻫﺎﻱ ﭘﻴﺸﺮﻓﺘﻪ ﺑﺎ‬
‫‌‬ ‫ﻣﺪﻝﻫﺎﻱ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﺩﺭ ﺣﺎﻟﻲ ﻛﻪ ﺑﺮﺍﻱ‬
‫‌‬ ‫ﭘﺎﻳﻴﻦﺗﺮ ﺑﺮﺍﻱ‬
‫‌‬
‫ﺩﺭﻳﺎﻓﺖ ﺷﻮﺩ‪.‬‬

‫ﻣﻲﺧﻮﺍﻫﻨﺪ ﺳﻴﻜﻞ‬
‫‪ .9‬ﻛﺪﺍﻡ ﻳﻚ ﺍﺯ ﻣﺤﺮﻙ ﻫﺎﻱ ﺯﻧﺠﻴﺮﻩ ﺗﺄﻣﻴﻦ ﺭﺍ ﺑﺎﻳﺪ ﺑﺮ ﻳﻚ ﺷﺮﻛﺖ ﺗﻤﺮﻛﺰ ﻛﺮﺩ ﻛﻪ ‌‬
‫ﻧﻘﺪﻱ ﺑﻪ ﻧﻘﺪﻱ )‪ (C2C‬ﺧﻮﺩ ﺭﺍ ﻛﻮﺗﺎﻩ ﻛﻨﺪ؟‬

‫ﺑﺮﺍﻱ ﻛﻮﺗﺎﻩ ﻛﺮﺩﻥ ﺳﻴﻜﻞ ﻧﻘﺪﻱ ﺑﻪ ﻧﻘﺪﻱ )‪ ،(C2C‬ﻳﻚ ﺷﺮﻛﺖ ﺑﺎﻳﺪ ﺑﺮ ﺍﻳﻦ ﻣﺤﺮﻙ ﻫﺎﻱ ﺯﻧﺠﻴﺮﻩ ﺗﺄﻣﻴﻦ ﺗﻤﺮﻛﺰ ﻛﻨﺪ‪:‬‬
‫ﭘﻴﺶﺑﻴﻨﻲ ﺗﻘﺎﺿﺎﻱ ﺑﻬﺘﺮ ﻭ‬
‫‌‬ ‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﺎ‬
‫*ﻣﻮﺟﻮﺩﻱ‪ :‬ﻛﺎﻫﺶ ﺳﻄﻮﺡ ﻣﻮﺟﻮﺩﻱ ﺑﺎ ﺑﻬﺒﻮﺩ ﻧﺮﺥ ﭼﺮﺧﺶ ﻣﻮﺟﻮﺩﻱ‪ .‬ﺍﻳﻦ ﻛﺎﺭ ‌‬
‫ﺭﻭﺵﻫﺎﻱ ﻣﻮﺟﻮﺩﻱ ﺩﺭﺳﺖ ﺑﻪ ﻣﻮﻗﻊ ﺍﻧﺠﺎﻡ ﺷﻮﺩ‪.‬‬
‫‌‬ ‫ﺍﻋﻤﺎﻝ‬

‫ﺣﺴﺎﺏﻫﺎﻱ ﺩﺭﻳﺎﻓﺘﻨﻲ‪ :‬ﺑﻬﺒﻮﺩ ﻧﺮﺥ ﮔﺮﺩﺵ ﺣﺴﺎﺏ‌ﻫﺎﻱ ﺩﺭﻳﺎﻓﺘﻨﻲ ﺑﺎ ﺍﺟﺮﺍﻱ ﻓﺮﺁﻳﻨﺪﻫﺎﻱ ﻛﺎﺭﺍﻣﺪ ﺻﺪﻭﺭ ﺹﻭﺭﺕ ‌ﺣﺴﺎﺏ‬
‫‌‬ ‫*‬
‫ﺳﺮﻳﻊﺗﺮ‪.‬‬
‫‌‬ ‫ﺟﻤﻊﺁﻭﺭﻱ‪ ،‬ﺗﻀﻤﻴﻦ ﭘﺮﺩﺍﺧﺖ‬
‫‌‬ ‫ﻭ‬

‫ﺑﻬﻴﻨﻪﺳﺎﺯﻱ ﺣﺴﺎﺏ‌ﻫﺎﻱ ﭘﺮﺩﺍﺧﺘﻨﻲ ﺍﺯ ﻃﺮﻳﻖ ﻣﺬﺍﻛﺮﻩ ﺷﺮﺍﻳﻂ ﭘﺮﺩﺍﺧﺖ ﺑﻬﺘﺮ ﺑﺎ‬

‫‌‬ ‫ﺣﺴﺎﺏﻫﺎﻱ ﭘﺮﺩﺍﺧﺘﻨﻲ‪:‬‬
‫‌‬ ‫*‬
‫ﺗﺄﻣﻴﻦﻛﻨﻨﺪﻩ‪ ،‬ﭘﻮﻝ ﺭﺍ ﻣﺪﺕ ﺑﻴﺸﺘﺮﻱ ﻧﮕﻪ ﺩﺍﺭﺩ‪.‬‬
‫‌‬ ‫ﻣﻲﺩﻫﺪ ﺷﺮﻛﺖ ﺑﺪﻭﻥ ﺁﺳﻴﺐ ﺭﺳﺎﻧﺪﻥ ﺑﻪ ﺭﻭﺍﺑﻂ‬
‫ﺗﺄﻣﻴﻦﻛﻨﻨﺪﮔﺎﻥ‪ ،‬ﺍﺟﺎﺯﻩ ‌‬
‫‌‬

‫‪ .10‬ﺁﻳﺎ ﺍﻧﺘﻈﺎﺭ ﺩﺍﺭﻳﺪ ﻛﻪ ﻳﻚ ﺧﺮﺩﻩ‌ﻓﺮﻭﺵ ﺳﻨﺘﻲ ﻳﺎ ﻳﻚ ﺧﺮﺩﻩ‌ﻓﺮﻭﺵ ﺁﻧﻼﻳﻦ ﺩﺍﺭﺍﻱ ﻧﺮﺥ ﭼﺮﺧﺶ ﺩﺍﺭﺍﻳﻲ‬
‫ﻣﻲﮔﺬﺍﺭﻧﺪ؟‬
‫ﺑﺎﻻﺗﺮﻱ ﺑﺎﺷﺪ؟ ﻛﺪﺍﻡ ﻳﻚ ﺍﺯ ﻣﺤﺮﻙ ﻫﺎﻱ ﺯﻧﺠﻴﺮﻩ ﺗﺄﻣﻴﻦ ﺑﺮ ﻧﺮﺥ ﭼﺮﺧﺶ ﺩﺍﺭﺍﻳﻲ ﺗﺄﺛﻴﺮ ‌‬

‫ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻱ ﻓﻴﺰﻳﻜﻲ ﻛﻤﺘﺮ( ﻭ‬

‫‌‬ ‫ﺩﺍﺭﺍﻳﻲﻫﺎﻱ ﺛﺎﺑﺖ ﻛﻤﺘﺮﻱ ﺩﺍﺭﻧﺪ )‬
‫‌‬ ‫ﻣﻌﻤﻮﻻً ﺧﺮﺩﻩ‌ﻓﺮﻭﺷﺎﻥ ﺁﻧﻼﻳﻦ ﺑﻪ ﺩﻟﻴﻞ ﺍﻳﻨﻜﻪ‬
‫ﻣﻲﺗﻮﺍﻧﻨﺪ ﺑﺎ ﺳﻴﺴﺘﻢ ﻣﻮﺟﻮﺩﻱ ﻛﺎﺭﺁﻣﺪﺗﺮﻱ ﻛﺎﺭ ﻛﻨﻨﺪ‪ ،‬ﺩﺍﺭﺍﻱ ﻧﺮﺥ ﭼﺮﺧﺶ ﺩﺍﺭﺍﻳﻲ ﺑﺎﻻﺗﺮﻱ ﻫﺴﺘﻨﺪ‪.‬‬
‫‌‬

‫ﻣﻲﮔﺬﺍﺭﻧﺪ ﻋﺒﺎﺭﺗﻨﺪ ﺍﺯ‪:‬‬

‫ﻣﺤﺮﻙ ﻫﺎﻱ ﺯﻧﺠﻴﺮﻩ ﺗﺄﻣﻴﻦ ﻛﻪ ﺑﺮ ﻧﺮﺥ ﭼﺮﺧﺶ ﺩﺍﺭﺍﻳﻲ ﺗﺄﺛﻴﺮ ‌‬

‫ﺷﻴﻮﻩﻫﺎﻱ ﻣﺪﻳﺮﻳﺖ ﻣﻮﺟﻮﺩﻱ‬

‫‌‬ ‫ﻣﻲﺷﻮﺩ‪.‬‬
‫*ﻣﻮﺟﻮﺩﻱ‪ :‬ﻧﺮﺥ ﭼﺮﺧﺶ ﻣﻮﺟﻮﺩﻱ ﺑﺎﻻﺗﺮ ﻣﻨﺠﺮ ﺑﻪ ﭼﺮﺧﺶ ﺑﻬﺘﺮ ﺩﺍﺭﺍﻳﻲ ‌‬
‫ﻣﻲﺗﻮﺍﻧﺪ ﺑﻪ ﻛﺎﻫﺶ ﺍﺿﺎﻓﻪ ﻣﻮﺟﻮﺩﻱ ﻭ ﺑﻬﺒﻮﺩ ﻧﺮﺥ ﭼﺮﺧﺶ ﻛﻤﻚ ﻛﻨﺪ‪.‬‬
‫ﻛﺎﺭﺁﻣﺪ ‌‬

‫ﺧﺮﺩﻩﻓﺮﻭﺷﺎﻥ ﺁﻧﻼﻳﻦ ﻣﻌﻤﻮﻻً‬

‫‌‬ ‫ﺩﺍﺭﺍﻳﻲﻫﺎ ﺗﺄﺛﻴﺮ ﺑﮕﺬﺍﺭﺩ‪.‬‬
‫‌‬ ‫*ﺗﺄﺳﻴﺴﺎﺕ‪ :‬ﺗﻌﺪﺍﺩ ﻭ ﻛﺎﺭﺍﻳﻲ ﺗﺄﺳﻴﺴﺎﺕ ﻣﻲ‌ﺗﻮﺍﻧﺪ ﺑﺮ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ‬
‫ﻣﻲﺗﻮﺍﻧﺪ ﻣﻨﺠﺮ ﺑﻪ ﻧﺮﺥ ﭼﺮﺧﺶ ﺩﺍﺭﺍﻳﻲ ﺑﺎﻻﺗﺮ ﺷﻮﺩ‪.‬‬
‫ﺗﺄﺳﻴﺴﺎﺕ ﻛﻤﺘﺮﻱ ﺩﺍﺭﻧﺪ ﻛﻪ ‌‬

‫ﻫﺰﻳﻨﻪﻫﺎ ﺭﺍ ﻛﺎﻫﺶ ﺩﺍﺩﻩ ﻭ ﺳﺮﻋﺖ ﭼﺮﺧﺶ ﻣﻮﺟﻮﺩﻱ ﺭﺍ‬

‫‌‬ ‫ﺍﺳﺘﺮﺍﺗﮋﻱﻫﺎﻱ ﺣﻤﻞ ﻭ ﻧﻘﻞ ﻛﺎﺭﺁﻣﺪ ﻣﻲ‌ﺗﻮﺍﻧﺪ‬
‫‌‬ ‫*ﺣﻤﻞ ﻭ ﻧﻘﻞ‪:‬‬
‫ﻣﻲﮔﺬﺍﺭﺩ‪.‬‬
‫ﺑﻬﺒﻮﺩ ﺑﺨﺸﺪ‪ ،‬ﻛﻪ ﺑﻪ ﻧﻮﺑﻪ ﺧﻮﺩ ﺑﺮ ﻧﺮﺥ ﭼﺮﺧﺶ ﺩﺍﺭﺍﻳﻲ ﺗﺄﺛﻴﺮ ﻣﺜﺒﺖ ‌‬

‫ﻣﻲﺗﻮﺍﻧﻨﺪ ﭼﺮﺧﺶ ﺩﺍﺭﺍﻳﻲ ﻭ ﻋﻤﻠﻜﺮﺩ ﻣﺎﻟﻲ ﻛﻠﻲ ﺧﻮﺩ ﺭﺍ ﺑﻬﺒﻮﺩ ﺑﺨﺸﻨﺪ ‪.‬‬
‫ﺷﺮﻛﺖﻫﺎ ‌‬
‫‌‬ ‫ﺑﺎ ﺗﻤﺮﻛﺰ ﺑﺮ ﺍﻳﻦ ﻣﺤﺮﻙ ﻫﺎ‪،‬‬