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Fitness Tracking System Project Proposal

The document outlines a fitness tracking system plan tailored for the Bangladeshi market, focusing on user-friendly features and affordability. It includes market analysis, target audience, system features, technology stack, project timeline, budget estimation, marketing strategy, and success metrics. The project aims to develop a digital platform that promotes fitness tracking and health monitoring while integrating local lifestyle preferences.

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Abdun Nafi
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13 views11 pages

Fitness Tracking System Project Proposal

The document outlines a fitness tracking system plan tailored for the Bangladeshi market, focusing on user-friendly features and affordability. It includes market analysis, target audience, system features, technology stack, project timeline, budget estimation, marketing strategy, and success metrics. The project aims to develop a digital platform that promotes fitness tracking and health monitoring while integrating local lifestyle preferences.

Uploaded by

Abdun Nafi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Fitness Tracking

System Plan.
Detailed Planning Report for Bangladeshi Market.
Project Goals and Objectives
Aspect Details
To develop a digital platform enabling users to track
fitness activities, monitor health metrics,
Purpose
and achieve fitness goals with affordability and user-
friendliness tailored for the Bangladeshi population.
Key Objectives
Build a user-friendly interface for seamless fitness
1. Intuitive Interface
tracking.
Incorporate Bangladeshi lifestyle preferences, including
2. Localization
local diet and exercise habits.
Promote user interaction through gamification features
3. Community Eng.
and social challenges.
Provide free core features while offering low-cost
4. Affordable Upgrades
premium options for enhanced functionality.
Market Analysis
Fitness Trends:
• - Growing urban population focusing on wellness
• - Limited access to international apps due to language barriers

Competitive Landscape:
• - Local: Gyms, physical trainers
• - Global: MyFitnessPal, Fitbit (localization)
Target Audience
Primary Users:
• - Professionals aged 22–65
• - Fitness-conscious individuals in major cities

Secondary Users:
• - Small gyms and fitness clubs
• - Parents encouraging healthier lifestyles
System Features
Core Functionalities:
• - Activity tracker, diet monitoring, fitness goals

Advanced Features:
• - Social features, gamification, wearable integration
• - Future: AR fitness guidance
Technology Stack
Frontend:
- Flutter (cross-platform)

Backend:
- Node.js, My-SQL

Integrations:
- GPS APIs, wearable fitness devices
- AI-based recommendations
Development Team
Name Role Responsibility Quantity

Oversee project timelines and


Laboni Akter Project Manager 1
budgets

Frontend
Maksuda Akter Design the user-facing app 1
Developers

Backend
Ekanta Banik Build server-side logic 1
Developer

Abudl Nafi
UI/UX Designer Create user-friendly designs 1
Rhaman

Saber Nasir QA Specialist Test and debug the app 1


Project Timeline
Phase Duration Tasks
Phase 1: Market research, user persona development,
2 Weeks
Planning feature planning.
Phase 2: UI/UX design, wireframing, and prototype
4 Weeks
Design development.
Phase 3:
Core app development, database setup, and API
Developmen 4 Weeks
integration.
t
Phase 4: QA testing, bug fixing, and performance
2 Weeks
Testing optimization.
Phase 5:
2 Weeks Marketing, user feedback, and feature updates.
Launch
Budget Estimation
Category Estimated Cost (BDT)

App Development ৳40,000–৳50,000

UI/UX Design ৳20,000–৳30,000

Content Creation
৳50,000–৳70,000
(Diet/Fitness)
Marketing (Social Media,
৳50,000–৳70,000
Ads)

Maintenance (Monthly) ৳30,000

Total (First Year) ৳2,00,000–৳3,00,000


Marketing Strategy

• - Social Media Campaigns: Facebook, Instagram.


• - Influencer Partnerships: Collaborate with fitness
• -Localized Branding: Highlight Bengali food tracking.
• - Referral Programs: Free premium for invites.
Success Metrics
User Acquisition:
• - 50,000 downloads in 6 months.

User Retention:
• - Maintain 60% monthly active users.

Revenue Goals:
• - Convert 10% of users to premium in 1 year.

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