Technology used in E-commerce:

The dynamics of World Wide Web and internet (meaning, evolution and
features) designing, building and launching e-commerce website (A
systematic approach involving decisions regarding selection of
hardware, software. Outsourcing vs. in-house development of a website;

Sem 3
The dynamics of World Wide Web and
internet (meaning, evolution and features)
The dynamics of World Wide Web and
internet
• WWW • Internet

• WWW is more software- • Internet is primarily hardware-

oriented. based.
• HTTP is the language of the • The internet is governed by a set
World Wide Web (HTTP - of rules and regulations
(Hypertext Transfer Protocol). collectively known as Internet
Protocol (IP). The IP deals with
data transmitted through the
internet.
• Only Physical Presence -> Brick & Mortar

• Only Virtual Presence -> Pure Click

• Physical & Virtual -> Brick & Click

Forms of E-commerce:
• Pure Ecommerce

• Partial Ecommerce

➢ Product & Service

➢ Process
I’m here to convert you "I know half the money I spend on
advertising is wasted, but I can never find out which half.”
John Wanamaker.
The Four Pillars: "The Backbone Of E-commerce"​
Pillars of E-commerce

• Two problems in constructing the pillar are:-

1) Engaging a meaningful sufficient, negotiable data.(Content

Management)

2)Maintaining data transactions & data security.

The process of ecommerce
• The consumer uses web browser to connect to the home page of a
merchant web site.
• The consumer browses the catalogue of products featured on the site and
selects items to purchase.
• The selected items are placed in the shopping cart.
• When the consumer will place the order for the selected items, The
merchant will provide a bill and ship the order for delivery.
Before Starting an E-business
• Business Plan

• What are you selling?

• Focus on your target market

• Investment Size
REQUIREMENT OF E-BUSINESS
1. Requirement of Networking, preferable Internet.
2. Requirement of Web site
3. Requirement of Hardware
4. Requirement of Software
5. Requirement of Database Management System
6. Requirement of Electronic Payment Modes
7. Abiding by the Information Technology Acts (IT Act 2000).
8. Requirement for Arranging Delivery of Goods.
9. After sales support
10. Return Policy.
11.Refund Processing
12. Quality check
Setting up an E-Commerce BUSINESS
• Register your domain name

• GST registration

• Bank Account

• Find a web hosting company

• Prepare your content

• Creating a website
 WWW
WEB SERVER

WWW.SEM3B.COM
YOUR WEBSITE WEB HOSTING VPS
1. SLEF
2. GODADDY

1. Outsourcing (3rd party agency /software prof.)

2. in-house development of a website
Few Terminologies
An WEB server is a physical computer that runs without any
interruption so that your website is available all the time for anyone
who wants to see it.
We b h o st i n g i s a n o n l i n e s e r v i c e t h at e n a b l e s yo u to
p u b l i s h yo u r w e b s i te o r w e b a p p l i cat i o n o n t h e I nte r n e t .
When you sign up for a web hosting service, you basically rent some
space on a physical server where you can store all the files and data
necessary for your website to work properly.
Whenever someone types your domain name into the address bar of
their browser, your host transfers all the files necessary to serve that
request.
 Web Hosting
• Web hosting is a service that allows organizations and individuals to post a
website or web page on to the Internet.

• It means to store website contents on a web server.

• Service Providers allow individuals and organizations to make their website

accessible when people browse via the www.

• Thus, web hosts are companies that provide :

• space on a server owned or leased for use by clients.

Example: GoDaddy is used as a web host and domain registrar.

Types of Web Hosting

• Shared hosting

• VPS hosting

• Cloud hosting 1. CMS => WEB PAGE BUILDING PLATFORMS

2. WEB HOSTING

• Word Press hosting

Shared hosting

• Dedicated hosting VPS hosting

Cloud hosting
Shared Hosting

• It’s an excellent solution for most small businesses and personal blogs.
• Websites hosted on the same server share all its resources, such as
memory, computing power, disk space, and others.
• Pros
• Low cost, excellent for small online business websites
• No need for specific technical knowledge i.e.User-friendly
• Pre-configured server options
• Cons
• Little or no control over server configuration
• Traffic surges on other websites can slow down your website
Virtual Private Server (VPS Hosting)
• you’re still sharing a server with other users.
• However, your web host allocates an entirely separate partition for you on
that server. This means you get a dedicated server space and a reserved
amount of resources and memory.
• In fact, VPS hosting can be great for medium-sized businesses with a
rapidly growing number of websites and traffic.
• Pros
• Dedicated server space
• Traffic surges on other websites have no effect on your performance
• High customizability
• Cons
• More expensive than other types of hosting
• Technical and server management knowledge is a must
Cloud Hosting
• Cloud hosting is currently the most reliable solution in the market.
With cloud hosting, your host provides you with a cluster of servers
— your files and resources are replicated on each server.
• When one of the cloud servers is busy or encounters a problem, your
traffic is automatically routed to another server in the cluster. This
results in little to no downtime, which is excellent if you own a very
busy website.
• Pros
• Little to no downtime
• Server failures have no effect on your website
• Cons
• Hard to estimate the actual costs
Cloud Computing
Cloud computing is an application-based software infrastructure that stores data on
remote serves, which can be accessed through the internet.
Cloud computing is the on-demand availability of computer system resources, especially
data storage without direct active management by the user. Large clouds often have
functions distributed over multiple locations, each location being a data center.
WordPress Hosting
• pre-designed WordPress themes, drag-and-drop page builders.

Pros
• Low cost and beginner-friendly
• One-click WordPress installation
• Good performance for WordPress sites
• Customer support team trained in WordPress issues
• Pre-installed WordPress plugins and themes
Cons
• Recommended only for WordPress sites.
Dedicated Hosting
• Dedicated hosting means that you have your own physical server that’s dedicated
solely to your website.
• Therefore, you’re given incredible flexibility over how you want to manage your
website.
• You can configure your server as you wish, choose the operating system and
software you want to use, and set up the whole hosting environment according
to your own needs.
• In fact, renting a dedicated server is just as powerful as owning your own on-site
server, but comes with the professional support of your web host. Usually, this is
more oriented towards large online businesses that deal with heavy traffic.
• Pros
• Full control over server configuration
• High reliability and security options
• Cons
• High cost, more oriented towards larger businesses
• Technical and server management knowledge is a must
Setting up an E-Commerce BUSINESS
1. Creating a proprietary (own) ecommerce website
➢ requires a web development team

➢ online marketing team

➢ a payment gateway for receiving payments.

➢ Warehouse & Inventory System

➢ Logistics & Shipping

➢ After Sales support

Starting a proprietary ecommerce website is a long-term initiative and requires a good amount of
investment in terms of money and effort to build up a successful business
Designing and building an ecommerce site
In order to build a website
1. Build your own website from scratch by using HTML/CSS/XML PHP
programming languages. (SELF)

2. Content management systems (CMS)

➢ CMS (or website building platform) is a user-friendly platform for building

websites and managing your own online content, instead of creating a website from
scratch using HTML, PHP, and other coding languages.
CMS (or website building platform)
• WordPress have made creating a website accessible to everyone.
• SHOPIFY
• Joomla is almost like WordPress and is a good tool for website building, but it
does require at least some basic understanding of how to write code to make
things work the way that you want.
• Drupal is a powerful platform that is popular with experienced coders and web
developers, but it has a high learning curve that makes it not the best option for
beginners.
3 ways to create your own website

WEBSITE WEB HOSTING

1. OUTSOURCING • SELF HOSTING

2. IN – HOUSE
a. Coding
b. CMS/ WEBSITE BUILDING
PLATFORMS
How to Create a Free Website

• Sign up for a free website builder.

• Choose what kind of website you want to create.
• Customize a template
• Drag and drop the available design options.
• Get ready to lunch your business
• Publish your website and go live.
• Drive traffic to your site.
GST registration

• A GST registration is a must for becoming a seller on a ecommerce

portal or while starting a proprietary ecommerce website.

• GST registration is required for anyone selling goods or products in

India and must be obtained from central board of excise and custom.
Bank Account

• Once the Company is incorporated - a bank account needs to be

opened in the name of the business.

• Opening of bank account is essential to list on a ecommerce

marketplace or obtain payment gateway for a ecommerce website.

Payment Gateway

• A payment gateway would be required for a proprietary ecommerce

website to process customer payments.

• It allow for the website to accept credit card, debit card, net banking,
internet banking payments from multiple banks and credit card
companies.
Order Processing System
• Using a successful order processing system:

• Employees/Customer can track the order

• locate products in transition

• resolve any problems that arise as items move from warehouse to shipping company to
customer's doorstep.

• Return

• Money refund

• Customer Engagement

• Customer Retention.
Warehousing and Inventory Control
• An ecommerce business needs a warehousing system that makes it easy to
take and fill orders quickly.
• Goods that sell quickly should be placed near the dock doors.
• Products that are similar to each other should be kept together so they can
be located easily.
• Drop-shipping
• Just in Time