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Fundamentals of Interaction Design Principles

The document outlines the fundamentals of User Experience (UX) design, emphasizing its importance in product interaction and user satisfaction. It covers key elements of UX, roles within the field, and the distinction between user-centered and value-centered design. Additionally, it discusses the significance of understanding target audiences, content, context of use, and the metrics for measuring design success.

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Arnold Masmini
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22 views30 pages

Fundamentals of Interaction Design Principles

The document outlines the fundamentals of User Experience (UX) design, emphasizing its importance in product interaction and user satisfaction. It covers key elements of UX, roles within the field, and the distinction between user-centered and value-centered design. Additionally, it discusses the significance of understanding target audiences, content, context of use, and the metrics for measuring design success.

Uploaded by

Arnold Masmini
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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User Experience Design

Fundamentals

April, 2016
What’s UX

Everything from
product’s look and feel
to how it responds when
users interact with it,
to the way it fits into
people’s daily lives.
Elements of UX
UX Layers

Visual design

Content & terminology

Detailed interactions & UI design patterns

Information architecture & global navigation

Functionality

User audience
UX Roles

Visual Designer

Copy Writer/Content Writer

Interaction Designer, UI Designer

Information Architect

Product manager (not a UX role)

User Researcher
User-Centered vs. Value-Centered Design

Value-centered design starts a story


users about an ideal interaction between
an individual and an organization and
value the benefits each realizes from that
interaction.
company
Gathering Requirements
Design Research Product Scoping
Observation, User interviews Product strategy
Surveys, Analytics data Business requirements
Heuristics evaluation Functional requirements
Content inventory SEO requirements (for web)
Competitive analysis Technical constrains
As a UX Designer I need to know…

Application Goals

Most business models have


focused on self interest instead
of user experience.
TIM COOK
As a UX Designer I need to know…
Target Audience

Design for somebody,


alienate nobody.
PAUL BOAG
User Personas
User Types

Experts Willing adopters Mainstreamers


Complex Applications User Types

Domain Experts Enthusiasts


do complex problem-solving are extremely knowledgeable
at work about a subject outside their
profession
As a UX Designer I need to know…

Content and Data

Content is king!
BILL GATES
As a UX Designer I need to know…

Context of Usе

If content is king,
context must be the kingdom.
ERIC REISS
Multi-Device Usage Examples
As a UX Designer I need to know…

Input tools
 Mouse
 Keyboard
 Voice
 Stylus
 Touch
 Remote control
 Joystick
 Other technologies
As a UX Designer I need to know…

Functional Requirements
The behavior you need to build into the
software to meet user’s needs.

 Happy path
 Alternative paths
 Exceptions
 Edge cases
UX Design Output
Information architecture
Sitemaps
Taxonomies
Content inventories
UX Design Output
Workflows
UX Design Output
Wireframes
Low-fidelity prototypes
UX Design Output
Designs
High-fidelity prototypes
UX Design Output
Pattern libraries
Usefulness vs. Usability
Usefulness vs. Usability

Visual design

Content & terminology

Detailed interactions & UI design patterns

Usability Information architecture & global navigation

Usefulness Functionality

User audience
Mental Model vs. Concept Model
Learning Curve

Hard to learn

Usable
Interaction cost

 The sum of efforts — mental and


physical — that the users must deploy
in interacting with a site in order to
reach their goals.
 Direct measure of usability – the lower
the cost, the more usable the app is.
Measuring Design Success

Define UX Metrics
 Set goals of the project
 Identify proper metrics
 Establish baseline
 Quantify targets
Measuring Design Success

Usability Testing

Nothing ruins a great UI


like people using it.
IAN LURIE
Measuring Design Success

Usability Testing Metrics


 Time on task
 Time to content
 Back button clicks, pogo-sticking
 Task completion
 Errors
 Discrepancy between mental and
conceptual model
 Number of clicks is not a usability
metric

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