Determine the CULTURALLY APPROPRIATE terms, expressions, images, (sensitivity to

gender, race, class etc.) In Southeast Asian Country. Then react on the implication in
communication.

Appropriate terms

Culturally appropriate terms or culturally appropriate language is a terminology that is used in

terms of respectfulness, sensitivity and cultural norm values and practices of a particular group
or community. This involves the using of words, phrases and expressions that are in line with
the culture and context in which communication takes place.

Culturally appropriate terms are used to avoid offense, stereotype and misinterpretation when
interacting with people from different cultural backgrounds.

Here are some key aspects of culturally appropriate terms:

Respect: Using language that shows respect for the cultural traditions, beliefs, and customs of
the individuals or groups you are communicating with.
- Respecting cultural traditions, beliefs, and customs in your language and actions is
essential to show sensitivity and build positive relationships. For example, when visiting
a temple, it's important to remove your shoes as a sign of respect for the customs of that
religious space. This demonstrates your consideration for their cultural practices. Here in
the philippines when we visit our relatives we do the “mano po gesture to show respect
and also saying po and opo”

Sensitivity: Being aware of and considerate of potential cultural sensitivities or taboos related to
certain words, topics, or expressions.
- This means that cultural sensitivities or taboos refer to specific words , topics or
expressions that may be offensive , disrespectful or inappropriate in other cultures.
When we say certain words we should be aware of what is okay or not when we are
traveling or visiting a different country.
- “For example you are visiting japan and you brought up the topic about the world war ll
without considering the historical event that had happened in japan during that time
period “
- We should ask and listen If you are unsure about what might be sensitive, it's perfectly
acceptable to ask someone from that culture for guidance
- And also avoid stereotyping” Avoid making generalizations or assumptions about a
culture. Every culture is diverse, and what may be sensitive to one individual may not be
to another.”
- “Let's consider the assumption that all people from the Middle East are the same, and
they share identical customs, traditions, and beliefs. This stereotype would suggest that
if one Middle Eastern person has certain sensitivities or preferences, then everyone from
the region must feel the same way.
 - In reality, the Middle East is incredibly diverse, comprising various countries with unique
cultures, languages, and traditions. What might be sensitive or offensive to one
individual in, say, Saudi Arabia, may not be the same for someone from Lebanon or
Jordan. Assuming that all Middle Eastern people are the same is a stereotype that can
lead to misunderstandings and hinder meaningful cross-cultural interactions.”
- Technically speaking by being aware of and considerate of cultural sensitivities and
taboos, you can create more positive and respectful interactions with people from
different cultural backgrounds.

Inclusivity: Choosing words and phrases that are inclusive and don't marginalize or discriminate
against any particular cultural or social group.
- Inclusivity in language refers to the practice of selecting words and phrases that are
considerate of various cultural or social groups, this aims to avoid marginalization or
discrimination. This promotes an environment of respect and understanding.
- For Example: Instead of saying "mankind," which may exclude women, you can use
"humankind" to be more inclusive.

Avoiding Stereotypes: Refraining from using language that reinforces stereotypes or

generalizations about a specific culture or ethnic group.
- Avoiding stereotypes in language is crucial because it promotes fairness, equity, and
respect among different cultures and ethnicities. Stereotypes can perpetuate harmful
biases and misrepresentations.
- Example: Instead of assuming that all individuals from a particular culture are skilled in a
certain profession, it's important to acknowledge their individual abilities and
achievements without making generalized statements like "All Asians are good at math."

Cultural Competence: Demonstrating an understanding of the cultural context in which you are
communicating and adapting your language accordingly.
- Cultural competence is crucial for effective and respectful communication with
individuals from diverse backgrounds. It involves understanding the cultural nuances,
norms, and values of the people you are interacting with and adjusting your language
and behavior to accommodate their cultural context. For Example: When conducting a
business presentation to an international audience, cultural competence might involve
researching the preferred communication style, greetings, and etiquette in the host
country, allowing you to connect better with your audience and make a positive
impression.
- Imagine you're giving a business presentation in China. Cultural competence would
involve researching and understanding that in Chinese business settings, it's common to
exchange business cards with both hands, as a sign of respect. You would then
incorporate this knowledge into your presentation by exchanging business cards in the
same manner, demonstrating cultural awareness and making a positive impression on
your Chinese audience.
Adaptability: Being open to learning and using culturally appropriate language when interacting
with diverse groups of people.
- Adaptability is essential in intercultural communication because it demonstrates a
willingness to respect and connect with diverse groups by adjusting your language to
their cultural preferences. It fosters inclusivity and effective interactions.
- Example: When traveling to a foreign country, adaptability means learning basic
greetings and using them in the local language rather than expecting everyone to speak
yours. This simple effort shows respect for the local culture and can lead to more
positive interactions.
- for example you ate in japan. Being adaptable would involve learning and using basic
Japanese greetings like "Konnichiwa" (hello) and "Arigatou gozaimasu" (thank you)
instead of assuming that everyone there should understand and respond to your English
greetings. This effort to communicate in their language shows respect for the local
culture and can lead to more positive interactions with the people you encounter during
your trip.

In conclusion, effective intercultural communication relies on several key principles, including

the use of culturally appropriate terms, sensitivity to cultural norms and taboos, inclusivity, the
avoidance of stereotypes, cultural competence, and adaptability. These principles collectively
contribute to respectful, understanding, and positive interactions with individuals from diverse
cultural backgrounds. By embracing these principles, we can bridge cultural gaps, promote
inclusivity, and build meaningful relationships that foster cooperation and harmony in our
increasingly globalized world.

In terms of Communication in the Philippines

The implications discussed in the webinar about culturally appropriate race in the Philippines
highlight the importance of understanding and respecting cultural differences within the country.
It is by:
- Recognizing the diversity of languages, dialects, and non-verbal communication, individuals
can bridge communication gaps and foster better understanding.
-Acknowledging the sensitivity and respect needed in intercultural communication is crucial for
building stronger relationships.
-Being aware of cultural nuances and avoiding stereotypes ensures that communication is
respectful, inclusive, and effective.
-Understanding the implications in communication enables individuals to embrace diversity and
approach interactions with greater empathy and cultural sensitivity. This not only strengthens
connection and collaboration but also fosters a more inclusive society.
- By appreciating and valuing the cultural heritage of each ethnic group, we can build a more
harmonious and united Philippines.
Recognizing social class differences is crucial in ensuring that communication is respectful and
inclusive. Avoiding language or images that perpetuate class stereotypes or marginalize
individuals based on their social class is essential for fostering understanding and empathy.
Outro : As our webinar comes to a close, we hope you've gained a deeper understanding of
culturally appropriate race and communication in the Philippines. Remember, while race may
not be a dominant factor, respecting and embracing cultural diversity enriches our society.

Q\&A Session

Host: Now, I'd like to open the floor for any questions or comments you may have about the
topic discussed today.