Overview of Design Thinking

 What is Design Thinking?

Design thinking is a blend of logic, powerful imagination, systematic
reasoning and intuition to bring to the table the ideas that promise to solve
the problems of the clients with desirable outcomes.Design thinking is a
methodology that designers use to brainstorm and solve complex
humancentric problems.it's solution-based and user-centric rather than
problem-based. This means it focuses on the solution to a problem instead of
the problem itself.
 History of Design Thining:
 It is a methodology of design that originated in Stanford
University and is today considered to be one of the most
sought after skills in the industry.

The concept of design thinking began only with a few

domains under consideration, but is now found to be
applicable to a myriad of disciplines, ranging from medicine
and aeronautics to management, operations, and human
resource planning.
Stanford University in the United States and the University of
Potsdam in Germany have also promoted design thinking, citing
it as one of the most useful skills for professionals.

The references of using design as a way of solving complex

problems in a simplified manner is seen in many books Like 'The
Sciences of the Artificial', authored by Herbert A.Simon in 1969.
'Experiences in Visual Thinking', authored by Robert McKim in
1973.In 1987, Peter Rowe's book titled, "Design Thinking" described
methods and approaches that planners, designers, and architects
use.
The work of Robert McKim was consolidated by Rolf Faste at
Stanford University during 1980s to 1990s and then, David M.
Kelly adapted design thinking for business interests. David M.
Kelly founded IDEO in 1991
Features of Design Thinking:
Finding simplicity in complexities.
Having a beautiful and aesthetically appealing product.
Improving clients' and end user's quality of experience.
Creating innovative, feasible, and viable solutions to real
world problems.
Addressing the actual requirements of the end users.
Use of Design Thinking:
How to optimize the ability to innovate?
How to develop a variety of concepts, products, services,
processes, etc. for endusers?
How to leverage the diverse ideas of innovation?
 How to convert useful data, individual insights and vague
ideas into feasible reality?
How to connect with the customers and end-users by
targeting their actual requirements?
 How to use the different tools used by designers in their
profession for solving your customers' problems?
Applications of Desin Thinking:
 Design thinking is halfway between analytical thinking and
intuitive thinking. Analytical thinking involves purely
deductive reasoning and inductive logical reasoning that
utilize quantitative methodologies to come to conclusions.
However, intuitive thinking refers to knowing something
without any kind of reasoning.

 Business: Design thinking helps in businesses by optimizing the

process of product creation, marketing, and renewal of
contracts
Information Technology:The IT industry makes a lot of products
that require trials and proof of concepts. The industry needs to
empathize with its users and not simply deploy technologies.

Education:The education sector can make the best use of

design thinking by taking feedback from students on their
requirements, goals and challenges they are facing in the
classroom.

 Healthcare:Experts worldwide are concerned about how to

bring quality healthcare to people at low cost.
Design vrs Design Thinking:

Design

Design Thinking
Overview of Design Thinking Process:
Phase Tool and Methods

Understand  Create a persona

 Use the Hook Canvas
 Job to be done framework
 Create Future user

Observe  Complete Empathy Map

 Perform AEIOU
 Check Critical assumption
 Need finding discussion including open
questions
  Lead Users
 WH questions
 Be Mindful
 Use Talking Stick
 Include Empathy in UX Design

Define Point of View  Carry out 360" view

 Use 9 window tool and daisy Map
 Formulate sentences for PoV

Ideate  Hold brainstorming session

 Apply creativity technique
 Gain depth of ideas
 Scamper
 Structure,Cluster, Documents the ideas
 Idea communication sheet
Prototype  Develop Prototype
 Different kinds of prototype
 Boxing and selfing
 Hold prototyping workshop

Test Test Procedure

Use feed back capture grid
Conduct A/B testing
Experiment Grid

Reflect Use Retrospective board