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Blink

Blinkit, an online grocery store, utilizes Tableau for data analysis to track sales trends, analyze customer behavior, and improve operational efficiency. The 'Grocery Sales' dataset contains various columns related to product sales, allowing analysts to uncover insights and visualize data for informed decision-making. The case study outlines specific tasks for data visualization and analysis to enhance customer satisfaction and optimize product offerings.

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29 views2 pages

Blink

Blinkit, an online grocery store, utilizes Tableau for data analysis to track sales trends, analyze customer behavior, and improve operational efficiency. The 'Grocery Sales' dataset contains various columns related to product sales, allowing analysts to uncover insights and visualize data for informed decision-making. The case study outlines specific tasks for data visualization and analysis to enhance customer satisfaction and optimize product offerings.

Uploaded by

eekshaholla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Description

Blinkit, a reputed online grocery store, harnesses the power of data analysis using
Tableau to make informed, data-driven decisions. They utilize Tableau to track
sales trends, analyze customer behavior, and identify areas for improvement. With
Tableau, they can analyze sales data for specific product categories and compare
sales figures across different outlets to pinpoint areas that require focused
efforts for increasing sales.

Moreover, Blinkit leverages Tableau to collect and analyze data on customer


behavior and preferences. They delve into purchase histories to identify frequently
purchased items and explore patterns of products that are often bought together.
Additionally, by tracking customer feedback, they gain valuable insights into the
expectations and preferences of their customers, allowing them to enhance their
offerings and optimize the grocery shopping experience.

By employing Tableau for data analysis, Blinkit gains comprehensive insights into
their business operations, enabling them to make informed decisions that enhance
operational efficiency and elevate customer satisfaction levels.

In the case study titled "Blinkit: Grocery Product Analysis," a dataset called
'Grocery Sales' contains 12 columns with information on sales of grocery items
across different outlets. Using Tableau, you as a data analyst can uncover customer
behavior insights, track sales trends, and gather feedback. These insights will
drive operational improvements, enhance customer satisfaction, and optimize product
offerings and store layout. Tableau enables data-driven decision-making for
positive outcomes at Blinkit.

The table Grocery Sales is a .CSV file and has the following columns, details of
which are as follows:

• Item_Identifier: A unique ID for each product in the dataset.


• Item_Weight: The weight of the product.
• Item_Fat_Content: Indicates whether the product is low fat or not.
• Item_Visibility: The percentage of the total display area in the store that
is allocated to the specific product.
• Item_Type: The category or type of product.
• Item_MRP: The maximum retail price (list price) of the product.
• Outlet_Identifier: A unique ID for each store in the dataset.
• Outlet_Establishment_Year: The year in which the store was established.
• Outlet_Size: The size of the store in terms of ground area covered.
• Outlet_Location_Type: The type of city or region in which the store is
located.
• Outlet_Type: Indicates whether the store is a grocery store or a supermarket.
• Item_Outlet_Sales: The sales of the product in the particular store. This is
the outcome variable that we want to predict.

Questions:
1. Import Data from table Grocery Sales using the provided CSV File into
Tableau.
2. What are the Top 10 selling items by their total sales?
3. Visualize how outlet type generates and varies as per their average sales?
4. How does the sales performance vary across different outlet locations?
5. Showcase the distribution of item fat content in the dataset using a Donut
chart?
6. Use a line chart to show how does the age of the outlets (establishment year)
impact their sales performance?
7. What are the top-selling item types by their total sales?
8. Visualize the average MRP by item types through a relevant visualization.
9. Create KPIs for Total Sales, Average MRP, and Number of Items.
10. Create a visualization other than those mentioned.
11. Create a dashboard and use all the insights that you have created and use a
year filter.
12. Format all the sheets and dashboard as per the Blinkit colour theme.
13. Create a story for the sheets and dashboard that you have created.

This educational case study material is purely fictional and does not represent any
actual companies or data. Any resemblance to real entities is coincidental, and it
is intended solely for educational purposes.

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