Security Analysis Notab 22
Security Analysis Notab 22
Introduction
Buying security is based on highest return per unit of risk or lowest risk per unit of return. Selling security does not depend
on any such requirement.
A security considered for buying today may not be attractive tomorrow due to management policy changes in the
company or economic policy changes adopted by the government. The reverse is also true. Therefore, analysis of the
security on a continuous basis is a must.
Security Analysis involves a systematic analysis of the risk return profiles of various securities which is to help a rational investor
to estimate a value for a company from all the price sensitive information/data so that he can make purchases when the
market under-prices some of them and thereby earn a reasonable rate of return.
Two approaches viz. fundamental analysis and technical analysis are in vogue for carrying out Security Analysis.
In fundamental analysis, factors affecting risk-return characteristics of securities are looked into while in technical analysis,
demand/ supply position of the securities along with prevalent share price trends are examined.
A. FUNDAMENTAL ANALYSIS
Fundamental Analysis is based on the assumption that the share prices depend upon the future dividends expected by the
shareholders.
The present value of the future dividends can be calculated by discounting the cash flows at an appropriate discount rate and
is known as the 'intrinsic value of the share'. A share that is priced below the intrinsic value must be bought, while a share
quoting above the intrinsic value must be sold.
The key variables that an investor must monitor in order to carry out his fundamental analysis are economy wide factors,
industry wide factors and company specific factors.
1. Economic Analysis
Macro-economic factors e.g. historical performance of the economy in the past/ present and expectations in future, growth
of different sectors of the economy in future with signs of stagnation/degradation at present to be assessed while
analyzing the overall economy.
Trends in peoples’ income and expenditure reflect the growth of a particular industry/company in future. Consumption
affects corporate profits, dividends and share prices in the market.
(b) Barometer/Indicator Approach: Various indicators are used to find out how the economy shall perform in the future.
The indicators have been classified as under:
(i) Leading Indicators: They lead the economic activity in terms of their outcome. They relate to the time series data of the
variables that reach high/low points in advance of economic activity.
(ii) Roughly Coincidental Indicators: They reach their peaks and troughs at approximately the same in the economy.
(iii) Lagging Indicators: They are time series data of variables that lag behind in their consequences vis-a- vis the
economy. They reach their turning points after the economy has reached its own already.
Money supply in the economy also affects investment decisions. Rate of change in money supply in the economy affects GNP,
corporate profits, interest rates and stock prices. Increase in money supply fuels inflation. stock prices go up during
inflationary period.
(C) Economic Model Building Approach: In this approach, a precise and clear relationship between dependent and
independent variables is determined. GNP model building or sectoral analysis is used in practice through the use of
national accounting framework.
2. Industry Analysis
When an economy grows, it is very unlikely that all industries in the economy would grow at the same rate. So it is necessary
to examine industry specific factors, in addition to economy-wide factors.
Factors Affecting Industry Analysis
The following factors may particularly be kept in mind while assessing the factors relating to an industry.
(a) Product Life-Cycle: An industry usually exhibits high profitability in the initial and growth stages, medium but steady
profitability in the maturity stage and a sharp decline in profitability in the last stage of growth.
(b) Demand Supply Gap: Excess supply reduces the profitability of the industry because of the decline in the unit price realization,
while insufficient supply tends to improve the profitability because of higher unit price realization.
(c) Barriers to Entry: Any industry with high profitability would attract fresh investments. The potential entrants to the
industry, however, face different types of barriers to entry. Some of these barriers are innate to the product and the
technology of production, while other barriers are created by existing firms in the industry.
(d) Government Attitude: The attitude of the government towards an industry is a crucial determinant of its prospects.
(e) State of Competition in the Industry: Factors to be noted are- firms with leadership capability and the nature of
competition amongst them in foreign and domestic market, type of products manufactured viz. homogeneous or highly
differentiated, demand prospects through classification viz customer-wise/area-wise, changes in demand patterns in the
long/immediate/ short run, type of industry the firm is placed viz. growth, cyclical, defensiveor decline.
(f) Cost Conditions and Profitability: The price of a share depends on its return, which in turn depends on profitability of the
firm. Profitability depends on the state of competition in the industry, cost control measures adopted by its units and
growth in demand for its products.
(g) Technology and Research: They play a vital role in the growth and survival of a particular industry. Technology is subject
to change very fast leading to obsolescence. Industries which update themselves have a competitive advantage over others
in terms of quality, price etc.
(b) Input – Output Analysis: It reflects the flow of goods and services through the economy, intermediate steps in production
process as goods proceed from raw material stage through final consumption. This is carried out to detect changing
patterns/trends indicating growth/decline of industries.
3. Company Analysis
Economic and industry framework provides the investor with proper background against which shares of a particular
company are purchased. This requires careful examination of the company's quantitative and qualitative fundamentals.
(a) Net Worth and Book Value: Net Worth is sum of equity share capital, preference share capital and free reserves less
intangible assets and any carry forward of losses. The total net worth divided by the number of shares is the much talked
about book value of a share
(b) Sources and Uses of Funds: The identification of sources and uses of funds is known as Funds Flow Analysis. One of the
major uses of funds flow analysis is to find out whether the firm has used short-term sources of funds to finance long-
term investments. Such methods of financing increases the risk of liquidity crunch for the firm. Many a firm has come
to grief because of this mismatch between the maturity periods of sources and uses of funds.
(c) Cross-Sectional and Time Series Analysis: One of the main purposes of examining financial statements is to compare
two firms, compare a firm against some benchmark figures for its industry and to analyze the performance of a firm
over time.
(d) Size and Ranking: In this regard the net capital employed, the net profits, the return on investment and the sales figures of
the company under consideration may be compared with similar data of other companies in the same industry group.
(e) Growth Record: The growth in sales, net income, net capital employed and earnings per share of the company in the
past few years should be examined. The following three growth indicators may be particularly looked into: (a) Price
earnings ratio, (b) Percentage growth rate of earnings per annum, and (c) Percentage growth rate of net block.
(f) Financial Analysis: An analysis of its financial statements for the past few years would help the investment manager in
understanding the financial solvency and liquidity, the efficiency with which the funds are used, the profitability, the
operating efficiency and the financial and operating leverages of the company. For this purpose, certain fundamental
ratios have to be calculated.
From the investment point of view, the most important figures are earnings per share, price earning ratios, yield, book
value and the intrinsic value of the share.
Various other ratios to measure profitability, operating efficiency and turnover efficiency of the company may also be
calculated. The return on owners' investment, capital turnover ratio and the cost structure ratios may also be worked
out.
To examine the financial solvency or liquidity of the company, the investment manager may work out current ratio,
liquidity ratio, debt-equity ratio, etc. These ratios will provide an overall view of the company to the investment analyst. He
can analyse its strengths and weaknesses and see whether it is worth the risk or not.
(g) Competitive Advantage: Another business consideration for investors is competitive advantage. A company's long-term
success is driven largely by its ability to maintain its competitive advantage. Powerful competitive advantages, such as
Apple’s brand name and Samsung’s domination of the mobile market, create a shield around a business that allows it to
keep competitors at a distance.
(h) Quality of Management: Every investment manager knows that the shares of certain business houses command a higher
premium than those of similar companies managed by other business houses. This is because of the quality of
management, the confidence that investors have in a particular business house, its policy vis-a-vis its relationship with
the investors, dividend and financial performance record of other companies in the same group, etc. Quality of
management has to be seen with reference to the experience, skills and integrity of the persons at the helm of affairs of
the company.
(i) Corporate Governance: Following factors are to be kept in mind while judging the effectiveness of corporate
governance of an organization:
Whether company is complying with all aspects of SEBI (LODR) Regulations 2015?
How well corporate governance policies serve stakeholders?
Quality and timeliness of company financial disclosures.
Whether quality independent directors are inducted?
(j) Regulation: Regulations plays an important role in maintaining the sanctity of the corporate form of organization. In Indian
listed companies, Companies Act, Securities Contract and Regulation Act and SEBI Act basically look after regulatory
aspects of a company. A listed company is also continuously monitored by SEBI which through its guidelines and regulations
protect the interest of investors.
Further, a company which is dealing with companies outside India, needs to comply with Foreign Exchange Management
Act (FEMA) also. In this scenario, the Reserve Bank of India (RBI) does a continuous monitoring.
(k) Location and Labour-Management Relations: The locations of the company's manufacturing facilities determines its
economic viability which depends on the availability of crucial inputs like power, skilled labour and raw-materials, etc.
Nearness to markets is also a factor to be considered.
In the past few years, the investment manager has begun looking into the state of labour- management relations in
the company under consideration and the area where it is located.
(l) Pattern of Existing Stock Holding: An analysis of the pattern of existing stock holdings of the company would also be
relevant. This would show the stake of various parties in the company.
(m)Marketability of the Shares: Another important consideration for an investment manager is the marketability of the shares
of the company. Mere listing of a share on the stock exchange does not automatically mean that the share can be sold or
purchased at will. There are many shares which remain inactive for long periods with no transactions being affected. To
purchase or sell such scrips is a difficult task. In this regard, dispersal of shareholding with special reference to the extent
of public holding should be seen. The other relevant factors are the speculative interest in the particular scrip, the particular
stock exchange where it is traded and the volume of trading.
Thus, fundamental analysis is basically an examination of the economic and financial aspects of a company with the
aim of estimating future earnings and dividend prospects. It includes an analysis of the macro-economic and political
factors which will have an impact on the performance of the company. After having analysed all the relevant information
about the company and its relative strength vis-a-vis other companies in the industry, the investor is expected to decide
whether he should buy or sell the securities
2. TECHNICAL ANALYSIS
Technical Analysis is a method of share price movements based on a study of price graphs or charts on the assumption
that share price trends are repetitive, that since investor psychology follows a certain pattern, what is seen to have happened
before is likely to be repeated.
Technical Analysis is based on the following assumptions:
(i) The market value of stock depends on the supply and demand for a security.
(ii) The supply and demand are actually governed by several factors which can be rational or irrational. For instance,
recent initiatives taken by the Government to reduce the Non-Performing Assets (NPA) burden of banks may result in the
demand for banking stocks.
(iii) Stock prices generally move in trends which continue for a substantial period of time. Therefore, if there is a bull market
going on, there is every possibility that there will soon be a substantial correction which will provide an opportunity to the
investors to buy shares at that time.
(iv) Technical analysis relies upon chart analysis which shows the past trends in stock prices rather than the information
in the financial statements like balance sheet or profit and loss account.
The supporters of this theory put out a simple argument. It follows that:
(a) Prices of shares in stock market can never be predicted.
(b) The reason is that the price trends are not the result of any underlying factors, but that they represent a statistical
expression of past data.
(c) There may be periodical ups or downs in share prices, but no connection can be established between two
successive peaks (high price of stocks) and troughs (low price of stocks).
Dowtheory
Dowtheory
(b) Limited information processing capabilities – Human information processing capabilities are sharply limited.
According to Herbert Simon every human organism lives in an environment which generates millions of new bits of
information every second but the bottlenecks of the perceptual apparatus does not admit more than thousand bits per
seconds and possibly much less.
(c) Irrational Behaviour – It is generally believed that investors’ rationality will ensure a close correspondence between
market prices and intrinsic values. But in practice this is not true. J. M. Keynes argued that all sorts of consideration
enter into the market valuation which is in no way relevant to the prospective yield. This was confirmed by L. C. Gupta
who found that the market evaluation processes work haphazardly almost like a blind man firing a gun. The market
seems to function largely on hit or miss tactics rather than on the basis of informed beliefs about the long term prospects of
individual enterprises.
(d) Monopolistic Influence – A market is regarded as highly competitive. No single buyer or seller is supposed to have
undue influence over prices. In practice, powerful institutions and big operators wield great influence over the market.
The monopolistic power enjoyed by them diminishes the competitiveness of the market.
Charting Techniques
Broadly technical analysts use four types of charts for analyzing data. They are as follows:
(i) Line Chart: In a line chart, lines are used to connect successive day’s prices. The closing price for each period is
plotted as a point. These points are joined by a line to form the chart. The period may be a day, a week or a month.
(ii) Bar Chart: In a bar chart, a vertical line (Bar) represents the lowest to the highest price, with a short horizontal line
protruding from the bar representing both the opening and closing prices for the period. For example, the prices of
share of A Ltd. for 6 days are as follows:
Days Opening Price (`) High Price (`) Low Price (`) Closing Price (`)
01-Jan 58 72 52 68
02-Jan 71 73 58 64.30
03-Jan 66 67 56 57
04-Jan 58.50 75.50 55 72
05-Jan 73.50 75 58 71
06-Jan 74.50 76 55 74.50
72 77 67 75
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(iii) Japanese Candlestick Chart: Like Bar chart this chart also shows the same information i.e. Opening, Closing, Highest
and Lowest prices of any stock on any day but this chart more visualizes the trend as change in the opening and
closing prices is indicated by the color of the candlestick.
(iv) Point and Figure Chart: Point and Figure charts are more complex than line or bar charts. They are used to detect
reversals in a trend. For plotting a point and figure chart, we have to first decide the box size and the reversal criterion.
The box size is the value of each box on the chart,for example each box could be ` 1, ` 2 or ` 0.50. The smaller the
box size, the more sensitive would the chart be to price change. The reversal criterion is the number of boxes required
to be retracedto record prices in the next column in the opposite direction.
1 25.00
2 26.00
3 25.50
4 24.50
5 26.00 127.00
6 26.00 128.00 255.00 25.50
7 26.50 128.50 256.50 25.65
8 26.50 129.50 258.00 25.80
9 26.00 131.00 260.50 26.05
10 27.00 132.00 263.00 26.30
(b) Exponential Moving Average: Unlike the AMA, which assigns equal weight of 1/n to each of the n prices used for
computing the average, the Exponential Moving Average (EMA) assigns decreasing weights, with the highest weight
being assigned to the latest price. The weights decrease exponentially, according to a scheme specified by the exponential
smoothing constant, also known as the exponent, a.
EMAt = (Closing Price of the day – EMA of Previous Day) x Exponent + Previous day EMAn = Number of days for
which average is to be calculated.
Dow Jones theory
i Dow theory based upon two indices DJIA DITA
ii the movements divided into 3 classifications
a
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b Shorten in duration than
Secondary movement primary movement and opposite
in direction 2 weeks to a month on money
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