SCHOOL LILO-AN NATIONAL HIGH SCHOOL GRADE: 12

TEACHER JOANN RAYE M. POLENIO DATE: December 9, 2024

DLP NO. 1 LEARNING AREA: Principles of QUARTER: 1 WEEK: 1
Marketing SECOND SEMESTER
I. OBJECTIVES
A. Content Standard The learners demonstrates an understanding of the marketing principles,
goals and traditional and contemporary approaches to marketing
B. Performance Standard The learners shall be able to plot marketing goals and approaches for
product or service.
C. Learning Define and understand marketing
Competency/Objectives  Goals
(Write the LC code for each)  Principles
 Approaches
ABM_PM11-la-b-1
II. CONTENT Understanding Marketing Principles, Goals and Approaches
III. LEARNING RESOURCES Modules in Principle of Marketing Quarter 1
a. Textbook pages
b. Additional
references:
IV. PROCEDURES
A. Reviewing previous lesson
or presenting the new lesson
B. Establishing a purpose of the Marketing is a form of communicating or promoting the value of a product,
lesson service or brand to the costumers. Prior to the marketing of specific products
and/or service, a marketing company conducts a through analysis of the
external environment, the market, its competitors and costumers and an
inclusive audit f its internal characteristics.
C. Presenting examples Direction: Using KWL chart, write what you know about marketing, write in
D. Instances of the new lesson the What I Know. Write the things that you want t know in the What to Know
column in the form of questions. Once done, fill the column What I Learned
of the things that you have added to your knowledge in marketing.

KWL CHART
What I Know What I Want to What I Learned
Know

E. Discussing new concepts and Marketing Defined

practicing new skills #1
DIFFERENT FUNCTION OF MARKETING
1. Market Planning
2. Product and Service Management
3. Distribution
4. Pricing

PRINCIPLES OF MARKETING STRATEGY

1. Specialization
2. Differentiation
3. Segmentation
4. Concentration
GOALS OF MARKETING
THE THREE PRODUCT LEVEL
1. Core
2. Actual
3. Augmented
CLASSIFICATION OF PRODUCTS GOOD
1. According to Use: Consumer Good/Industrial Good
2. According to Differentiation: Undiffierentiated Goods/Differentiated
Goods
3. According to Durability: Durability/Consumable/Semi-Durable/Durables
4. According to Type: Convenience/Shopping/Specialty/Unsought Goods

THINK:
 As a young entrepreneur it is very important to understand the concept and
goals of marketing, be able to explain the marketing process and classify
products.
F. Finding practical application SEATWORK #1 ( SELL YOUR MONEY!)
of concepts and skills in a daily Direction: Think of ways on how you are going to convince your classmate
living that your money is worth more than its value given at the moment. You’re
goal is to sell your money at the highest price possible. The student who will
be able to bid his/her money at the highest price will be given a prefect
score.
G. Making generalization and 1. If you start a business would you choose to have a brand for your
abstraction about the lesson products? Why?
2. Why strategy and branding an important factor in marketing?
H. Evaluating learning QUIZ #1
Direction: Classify the products or goods by checking the column that corresponds to their answer.
Example Consume Industrial Specialty Unsought Shopping Convenience
r Good Good Goods Goods Goods Goods

1. Clothes

2. Detergent
Powder

3. Aluminum

4. Newspaper

5. Memorial
Plans

6. Investment

7. Automobile

8. Bags

9. Candy/Gum

10. Luxury
Items

I. additional activities for ASSIGMENT #1

application or remediation Direction: Your going to complete the diagram by giving an example for each
of the following goods/products.

According to Use:
1. Consumer goods = ____________
2. Industrial goods = _____________

According to Differentiation:
1. Undiffirentiated goods = __________
2. Diffirentiated goods = ____________

PRODUCT/GOODS
According to Type:
1. Convinience goods = ____________
2. Shopping goods = _____________
3. Specialty goods = ______________
4. Unsought goods = ______________

According to Durability:
1. Durability goods = ____________
2. Consumable goods = ___________
3. Semi-Durable goods = __________
4. Durable goods = _______________
 V. REMARKS
VI. REFLECTION
A. No. of learners who earned 80%
in the evaluation.
B. No. of learners who require
additional activities for
remediation who scored below
80%
C. Did the remedial lesson work?
No. of learners who have caught
up with the lesson
D. no. of learners who continue to
require remediation
E. Which of my teaching strategies
worked well? Why did these
work?
F. What difficulties did I encounter
which my principal or supervisor
can help me save?
G. What innovation or localized
materials did I use/discover which
I may wish to share with other
teachers?
Prepared by: Checked by:

JOANN RAYE M. POLENIO FRITZIE S. ALAO

SHS Teacher SHS Coordinator

Noted by:

GLENDA T. ABARSOSA
SSP-I