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Data Analytics template - Task 3_final

Social Buzz is a rapidly growing technology unicorn undergoing a three-month proof of concept with Accenture to audit its big data practices and recommend successful IPO strategies. The analysis reveals 16 distinct content categories, with animals and science being the most popular, and May having the highest number of posts. Recommendations include focusing on the top five categories and targeting campaigns during peak months like January, May, and August.

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3 views

Data Analytics template - Task 3_final

Social Buzz is a rapidly growing technology unicorn undergoing a three-month proof of concept with Accenture to audit its big data practices and recommend successful IPO strategies. The analysis reveals 16 distinct content categories, with animals and science being the most popular, and May having the highest number of posts. Recommendations include focusing on the top five categories and targeting campaigns during peak months like January, May, and August.

Uploaded by

hg817632
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Social

Buzz
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a fast growing technology
unicorn that need to adapt quickly to its
global scale. Accenture has begun a 3
month POC focus on these task:-
Project
Recap
An audit of social buzz's big data practise.

• Recommendation of successful IPOs.


Problem
The Analytics
team
1 Process
2
3
4
5
Insights

There are 16
Animal is most May Month
different There are
favourite have the most
16 different
Category Number of
category
Post
Top 5 category

74965

66579
64756

57436

52511

animals cooking culture dogs education


Content Sentiment
7000

6000

5000

4000

3000

2000

1000

photo video GIF audio


• There are total of 16 distinct content
category.
• Out of which animals and science are
most popular ones.

Summary
• There are 4 type of content Photo,
GIFs, video and Audio.
• May month has the highest no of post.

Conclusion:-
• Should focus on more on the top 5
category.
• Creating campaign to specially target
those audiences.
• Need to maximize on month January,
May and August as they have most
number of post.
Thank you!
ANY QUESTIONS?

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