INSTAGRAM

OPTIMIZATION
“Getting the Attention You want”

Presented by Nindya Khalishta

I’m,
@nindyakhalishta

I am a,
● 20- present | Grab ID Social Care & Community Engagement Lead
● 18 - 19 | Social Media Marketing Lead, Home Credit Indonesia
● 17 - 18 | Live chat & Community Officer, Indosat Ooredoo
● 16 - 17 | O2O Brand Activation, Indosat Ooredoo
● 14 - 16 | Social Media & Community Officer, Indosat Ooredoo
● 11 - 14 | ATL & Social Media Marketing Officer, Indosat Area
Jabodetabek
Today’s Essentials:

● Current trends of Instagram Users in Indonesia

● Understanding Instagram Basics Algorithms
● Tips & Tricks to Create Content Strategy
● Content Management 101
● Optimizing Every Features in Instagram
● Understanding Instagram Analytics
● Content Best Practices
● Challenges!
INSTAGRAM:
CURRENT TRENDS IN
INDONESIA
There were 88 653 200 Instagram users in
Indonesia in September 2021, which accounted
for 32.1% of its entire population.

The majority of them were women - 50.8%.

People aged 18 to 24 were the largest user

group (33 300 000).

The highest difference between men and women

occurs within people aged 13 to 17, where women
lead by 1 100 000.
As of July 2021, India was the leading country based on
Instagram audience size with 180 million users
accessing the photo sharing and editing app, followed
by the United States with 170 million users.

Brazil ranked third with 110 million Instagram users,

ahead of Indonesia with an audience of 93 million
users.
Understanding:
INSTAGRAM ALGORITHM
Instagram Algorithm at a glance!

#1: The Instagram Algorithm Predicts #2: The Instagram Algorithm Determines
How Much You Care About a Post Your Relationship with Followers

Thomas Dimson, a software engineer at

● What you see in your Instagram feed is a
Instagram, shared how Instagram could
combination of all of your Instagram
theoretically figure out who you care about the
behaviors.
most, based on how you use the app:
● People whose content you like (possibly

including stories and live videos)

● People you direct message

● People you search for

● People you know in real life

The Tips to Instagram Algorithm!

Tip #1: Spend More Time Posting Tip #2: Use Instagram Features Like
Consistently To Instagram Notifications and Facebook Page Manager
● Treat comments like conversation, make
● The more frequently and consistently sure you always replying
● Create more focused-notifications in your
you post, the more likely your audience
Instagram settings.
will see and engage with your content.

● Your ideal posting frequency will depend

on you or your business’ goals and the

amount of time you can dedicate to your

Instagram marketing efforts.

“This means that the best posting frequency for

Instagram is the posting frequency that you can
consistently maintain for the rest of your natural life.”
STRATEGY FOR:
INSTAGRAM CONTENT
Create and Manage Content Calendar!
What is a Content Calendar? Why use a Content Calendar? What to Post?

Everything you share online on A content calendar can help you:

behalf of your business posts – ● Establish a process for
photos, videos, stories and ads – is
content. creating content.

A content calendar is a way to plan ● Organise when, where and

and organise your social media
posting schedule. how your content will

Your content calendar will include: appear.

● What you will share.
● Share content consistently 3 E’s: Engage. Educate. Excite.
● When you will share it.
so that customers have
● Where you will share it.
you in mind when they're

ready to make a purchase.

Create and Manage Content Calendar!
Engage Educate Excite

● Share the story of how your

● Explain what makes your ● Announce a new product or
business got started, your
team/ company/ office service, announce job vacancy,
company background, values,
different or special. intern opportunity and what not.
culture, the people, etc.
● Take people behind the ● Share upcoming or current
● Show how you give back to your
scenes at your business. promotions or sales.
community.
● Show people how to use your ● Tell your community about events
● Take people on a virtual tour of
product or service. and new location.
your shopfront or workspace using

photos or video.
Content Management 101..
Be consistent is important!
1.
Manage content plan, content calendar, posting schedule,
learning from analytics in insights

2. Content inspiration and suggested image for instagram.

E.g: Story, testimonials, demo, how-to, products.

3. Caption: Preferably in storytelling way;

be unique; have characteristic

4. Research for hashtags used; put # in caption and extend

in comment box to maximize the reach
INSTAGRAM FEATURES
OPTIMIZATION
Instagram Features Optimization
● IG Story Features Opt.

Utilize campaign stickers from

Instagram to wider the post
reach!

Giphy stickers make more fun!

Add Food Order stickers for food

business (Integrated to Grab)

Increase engagement with

polling, questions and rating
stickers!

Uses countdown stickers for live

event reminder!
Instagram Features Optimization
● IG Swipe Up Link has Changed!
Make sure you put the link in the
most appropriate place from the
post!

Need to be stand out!

Use arrow or sparks stickers to

emphasize the link to be clicked..
Instagram Features Optimization
● Change your IGS to Reels with “Montage”

Upcoming features from IG, be

ready!

This will help users by combining

elements of IG stories frame
Instagram Features Optimization
● Shop is in Reels now!

Creator can tag product when

they create Reels!

Users can tap in to view product

and buy
Instagram Features Optimization
● Instagram Enables Keyword Search

Yes, it feels like Googling :)

Make sure your caption and

content are relevant..
Instagram Features Optimization
● IGTV Content

Story behind the production

Customer Testimony

Relevant Tips & Tricks

Instagram Live is now Trending!
● Live about relevant theme! Catch notif attention w/ attractive title!

● Open Q&A and have them answered live!

Instagram Features Optimization
● NEW: Instagram Guide

Make a mini blog for your

business!

Can be a product catalogue with

great pictures inside!

Make it consistent and regular~

Increase Reach & Potential Customer!
 IMPORTANT!
Instagram Targeting Capabilities SET YOUR OBJECTIVE AT
THE FIRST PLACE!

Buying:
Cost Per Impression
Cost Per Click
Cost Per….. objective set

Learn at: https://www.facebook.com/business/learn

Ada pepatah digital marketing yang bilang:

“TARGETING IS LIKE SALT”

a little help.. but too much ruin things..
Instagram Lalala Tools! ^^
● IG Story Templates ● Video Editing Apps
UNDERSTANDING
INSTAGRAM ANALYTICS
Check your Instagram Insights!

Recommendation for top posts

Shows your content engagement within 7 days periode
Period: Only for last 7 days
Metrics to be measured! numbers
Check your Instagram Insights!

Provide Audience Breakdown

Useful insights if we want to run IG Ads

Knowing best time to post to reach the

most audience

Knowing audience personality to provide

relevant contents
Instagram expands the tracking data in analytics

Provide Audience Breakdown

Useful insights if we want to run IG Ads

Knowing best time to post to reach the

most audience

Knowing audience personality to provide

relevant contents
CONTENT BEST PRACTICES
FROM OTHER BRANDS
THANK YOU