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TYPES OF MEDIA
This type of media paper and ink is reproduced in a printing process that
is traditionally mechanical such as books, newspapers, magazines,
journals, newsletters, and brochures. Print media may include text,
graphics, or a combination of both.
Text Media
A type of print media which is a simple and flexible format for
conveying ideas, whether handwritten or printed. Not all text media are
print media. Text media may also be displayed on-screen as part of
broadcast media, multimedia, or new media.
https://en.wikipedia.org/wiki/File:Books_Books.JPG
https://pixabay.com/illustrations/social-mediamedia-
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Figure 1. Examples of text media
An important feature of text media is typography. Typography is the art
and technique of arranging the visual component of the written word. It
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features textual designs with optical illusions that improve readability and
help convey meaning. Fonts and alignment are parts of typography.
Visual Media
A type of print media that refers to pictures, photos, images, and
graphics used to channel communication using the sense of sight. Visuals
combined with text are also considered as visual media. Like text media,
visual media are not limited to print media, however. “Visual media” is a
general term for any medium that mainly makes use of sight as a channel
to receive the message.
An important feature of visual media, in print or elsewhere, is
graphic design. It is the process of visual communication that organizes
and presents information developed through a creative process for a
particular purpose. Graphic design is part of your daily life. From things
like candy wrappers to huge things like billboards to the T-shirt you are
wearing, graphic designs inform, persuades, organizes, stimulates,
locates, identifies, attracts attention, and provides pleasure.
Figure 2. Examples of graphic designs
PHOTO SOURCE: https://search.creativecommons.org/photos/de61d524-5c31-476e-
99ce-b279bee50fcf https://search.creativecommons.org/photos/c0477258-
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4ac2-46ea-a18d-61089a0228e3
Examples of Visual Media
1. Informational Graphics (Infographic) – is a visual representation
of information to understand the high-volume and complex data
easily, e.g., graphs, charts.
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https://en.wikipedia.org/wiki/File:Fire_Adapted_Communities_infographic.jpg
Figure 3. An example of Infographic
2. Cartoons – a sketch or drawing intended as satire, caricature, or
humor,
e.g., comic strip, editorial cartoons in newspapers and magazines.
PHOTO SOURCE: https://www.flickr.com/photos/uhmlibrary/6463130693
Figure 4. An example of editorial cartoon in newspaper
3. Photography – A photograph is an image created by light captured
on a light-sensitive surface, which is usually photographic film.
Nowadays, few people use photographic film. The advent of digital
photography via digital cameras and cellular phones has made
taking photographs easier and less expensive.
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PHOTO SOURCE:
https://search.creativecommons.org/photos/26b6328f-aa22-43ee-b221-cb218545e19e
Figure 5. An example of photography
BROADCAST MEDIA
A type of media that reaches target audiences using airwaves as the
transmission medium. Examples of broadcast media are radio and
television.
Audio Media
A type of broadcast media that uses audio or voice recording as a
medium in the delivery of information. These are devices that appeal to
the auditory sense.
Figure 6. Radio and voice recorder as audio media
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Multimedia
A type of broadcast media concerned with the computer-controlled
integration of text, graphics, drawings, still and moving images (video),
animation, audio, and any other media where every type of information
can be stored, communicated, and handled digitally. Multimedia can be
recorded and played, displayed, interacted with or accessed by
information-processing devices, such as high-tech and automated devices,
but can also be part of a live presentation. Multimedia devices are
electronic media equipment used to store and play or display multimedia
content. In the early years of multimedia, "rich media", a term with a
similar concept was used in advertising. “Hypermedia” is an extension of
multimedia, where photos or graphics are linked to other sources of
information.
New Media
A term used to integrate the different technologies emerging on one
digital platform to organize and distribute content. Some examples are
podcasts, augmented reality, video games, blogs, and wikis. There are two
common characteristics of new media: disseminating the information to
several receivers which is theoretically infinite, in customized ways,
depending on the specification for endorsed categories.
MEDIA CONVERGENCE
Media convergence refers to the merging of different equipment and
tools for producing and distributing news through digitization and
computer networking. It allows media texts to be produced and distributed
on multiple media devices. This is also known as technological
convergence. Media convergence is the synergy of communication,
computing, and content in the digital world. A smartphone that has a
camera, radio, web browser, video, etc. is an example of converged
media.
