CULTURE The word culture has many different meanings.

For some it refers to an appreciation of good literature, music, art, and food. For a biologist, it is likely to be a colony of bacteria or other microorganisms growing in a nutrient medium in a laboratory Petri dish. However, for anthropologists and other behavioral scientists, culture is the full range of learned human behavior patterns. The term was first used in this way by the pioneer English Anthropologist Edward B. Tylor in his book, Primitive Culture, published in 1871. Tylor said that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society." Of course, it is not limited to men. Women possess and create it as well. Since Tylor's time, the concept of culture has become the central focus of anthropology. Culture is a powerful human tool for survival, but it is a fragile phenomenon. It is constantly changing and easily lost because it exists only in our minds. Our written languages, governments, buildings, and other man-made things are merely the products of culture. They are not culture in themselves. For this reason, archaeologists can not dig up culture directly in their excavations. The broken pots and other artifacts of ancient people that they uncover are only material remains that reflect cultural patterns--they are things that were made and used through cultural knowledge and skills. COMPONENT OF CULTURE

All cultures comprise different components that are necessary for members of society to competently participate in social life and interactions. First, culture provides a stock of knowledge a cognitive component that is a basic foundation for social behavior. Culture also comprises elements necessary for the maintenance of integration and conformity in society a normative component that is ways of specifying the correct ways of thinking and behaving and of defining morality IMPORTANCE OF CULTURE.
1. Understanding Who They Are and What Drives Them We believe that models are helpful for determining options within work environments but can never be literally transposed between one environment and another&emdash;nor should they be. Each company reflects, as an individual does, unique characteristics which require unique responses from company ownership. When a college hires a new faculty member, it is important to the college that the faculty understands the student needs, services available on campus, the funding system, and more. Likewise, when working with clients it is important to understand their motivation and how their systems work. For example, is the company in a growth mode? If so, they may value speed, efficiency, and recruiting. Training may be a strong value. Or, is the company undergoing an internal transition, like ISO certification? If so, maybe the documentation process is important, with details and accuracy magnified. 2. Flexibility Business is constantly changing. Part of serving industry is the ability to meet its ongoing demands. A company may have new management, be undergoing a merger, or it may have adapted a new training program, etc. This means that a company may call on Monday for training they would like to offer on Friday.They may delay or adjust class schedules four to six times based upon production needs or customer demands. Also, personnel changes happen regularly within industry, so building and rebuilding relationships is critical. 3. All Workplace Education is Outcome Based Most training is provided because of a clear and evident need. The workplace often requests the instructor/consultant's expertise in designing training outcomes. Employers are paying for results, and if they aren't being delivered they will look elsewhere 4. Commitment to Individual and Collective Success Industry is often portrayed as an evil entity which uses and victimizes people. From our experience this assumption is not true. Education within the workplace is often paid by the employer, so they have a high commitment to the individual and the team's success within the learning process. In Washington we're experiencing a low unemployment cycle. Within this environment, many employers are investing heavily in the education of their workforce. Sociology is the mother of all social sciences. Because briefly sociology lovers the whole aspects of human social life, while the rest of social life, while the rest of social sciences confined only to a single aspect of human life. E.g. Economics is a social science which focuses only on economic life of human being but it is one of the aspects of society student by sociology, similarly political science, history etc. The relationship of sociology with other social sciences is discussed as follow. Social sciences and their relationship with sociology are discussed below: Sociology and Psychology. Psychology is the science of the mind. It deals with mental processes such as thinking, learning, remembering and decision-making. Modern psychologists also study feelings, emotions, motives and personality. Sociology and psychology are closely inter-

linked with each other. It is in the area of social psychology, that psychology comes closest to sociology. Both of the sociologists and social psychologists do the same kind of research. Some of the social psychologists are interested in how personality and behavior are influenced by peoples social backgrounds or by the social settings in which they find themselves. Other social psychologists are especially interested in how peoples personalities influence their behavior. It shall thus be observed that both sociology and psychology deal with human beings. McIver has rightly said that sociology is special aid to psychology, just as psychology give special aid to sociology. In spite of the similarity and relationship, there is difference between them as well. The object of study of a psychologist is individual whereas that of a sociologist is society. As both have different objectives. Sociology studies society from the viewpoint of community elements, whereas psychology from the viewpoint of psychological factors involved. It has been concluded that sociology and psychology when we study society and we become students of sociology when we study the psychology of the individual being. We are also students of psychology when we study society and we become students of sociology when we study the psychology of the individual being. We are also students of psychology when we study society and we become students of sociology when we study the psychology of the individual being.

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