Digital
Marketing
Prepared By :
CHEIKH FATIMA EZZAHRA Supervised by :
EL GHABA MERIEM PR ELKEMMA
EL MOURIKI FATIMA EZAHRA
TABLE OF CONTENTS
01
INTRODUCTION
What is Digital Marketing?
Why Digital Marketing Matters?
02
KEY PARTS OF DIGITAL MARKETING
Social Media Marketing
Search Engine Optimization
(SEO)
Digital Marketing: A Cost-Effective
Alternative to Traditional Marketing
Email Marketing
Pay-Per-Click (PPC) Advertising
03 LATEST DIGITAL MARKETING
TRENDS
04 CONCLUSION
Prepared By: CHEIKH FATIMA EZZAHRA
1. Introduction
Let’s make the “What is Digital Marketing” and “Key Parts of Digital Marketing”
sections more detailed and clear. This will set a strong foundation for the presentation:
What is Digital Marketing?
Digital marketing means promoting products or services through the internet and other
digital channels to reach potential customers directly.
Why It’s Important:
Unlike traditional advertising (like TV or billboards), digital marketing can be targeted
specifically to reach the right people at the right time. This direct connection makes it
easier for brands to understand what customers want and to respond quickly to their
needs.
How It Works in Real Life:
Think about a brand like Nike. Instead of just putting up a TV ad, Nike uses social media
platforms like Instagram and YouTube to connect with athletes and fans by sharing
stories, motivational videos, and user content. This strategy helps build a community
around the brand, rather than just selling shoes.
Statistic:
Over 60% of the world’s population is online, making digital marketing a key tool to
connect with billions of people.(DataReportal)
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Prepared By: CHEIKH FATIMA EZZAHRA
2. Key Parts of Digital Marketing:
Social Media Marketing:
Definition:
Using platforms like Instagram, Facebook, and TikTok to reach and engage with audiences
directly.
How It Works:
Social media allows brands to speak to customers, show off new products, and even get
feedback in real time
Example:
McDonald's uses Instagram to share limited-time offers, new products, and popular
seasonal items, like the “McRib.” Fans share these posts, creating buzz and encouraging
people to visit McDonald's.
Quick Fact:
4.9 billion people use social media worldwide, making it a powerful way to spread brand
messages fast.(Statista)
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Prepared By: CHEIKH FATIMA EZZAHRA
Search Engine Optimization (SEO):
Definition:
SEO is the practice of making a website appear at the top of Google and other search
engines when users search for certain words.
How It Works:
By including certain keywords, like “best running shoes” for Nike, a brand can improve its
chances of appearing when people search online for related products. This drives free,
organic traffic to the website.
Example:
If you search “latest iPhone,” Apple wants to make sure its website appears first. Apple
invests in SEO to attract people who want to learn about or buy their products.
Quick Fact:
93% of online experiences start with a search engine, so SEO is crucial for brands to get
noticed.(BrightEdge)
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Prepared By: EL MOURIKI FATIMA EZAHRA
Digital marketing is more cost-effective
than traditional marketing
According to a study by Lyfe Marketing
Profitability is THE strong point of digital marketing! Unlike traditional
marketing, there is no need to invest a large budget to enjoy the benefits
of digital. The only price to pay here? Time!
SEO, content marketing, and social media engagement take time to work
their magic. But it’s accessible to everyone, even small and medium-sized
businesses.
According to a study by Lyfe Marketing, a brand can promote its products
and services to more than 1,000 people for $2.50 through social media. On
the other hand, for the same exposure through mail, it costs about $57
and $28 for a television ad.
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Prepared By: EL MOURIKI FATIMA EZAHRA
Email Marketing
Definition: is a strategy where businesses send emails to share information, updates, or
promotions with customers. The main goal is to build a relationship, keep customers
engaged, and encourage repeat business.
How It Works: Businesses collect email addresses, often from people who sign up on their
website or make a purchase. Then, they create targeted emails based on customer
interests or past behavior, like purchase history or items they viewed.These emails can
include:
Product Recommendations: Suggesting items similar to what someone has
previously bought or viewed.
Special Offers and Discounts: Sending limited-time deals or loyalty rewards.
Helpful Tips or Guides: Offering advice, tips, or information related to a customer’s
interests or past purchases.
Announcements: Informing customers about new products, events, or updates.
Example in Action: Amazon, for example, uses email marketing to send tailored product
recommendations, exclusive deals, and seasonal gift guides. These emails keep Amazon
fresh in the customer’s mind, which increases the likelihood of them shopping there
again.
Quick Fact: "For every $1 spent on email marketing, businesses earn an average of $42."
(The Ultimate Guide to Email Marketing).
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Prepared By: EL MOURIKI FATIMA EZAHRA
Why Email Marketing Works?
1. Personalized Approach: Emails can be highly customized, which makes customers feel valued
and understood.
2. Direct Connection: Email marketing allows businesses to connect directly with customers in
their inboxes, a more personal space.
3. Cost-Effective: Compared to other forms of marketing, email is generally less expensive and
reaches customers who already have some interest in the brand.
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Prepared By: EL MOURIKI FATIMA EZAHRA
Pay-Per-Click (PPC) Advertising
Definition:
is a digital ad strategy where businesses pay only when someone clicks on their ad. It’s
popular on search engines like Google, where companies bid on specific keywords. When
users search those terms, the highest-bidding and most relevant ads show up at the top.
For example:
if you search “best party drinks,” you might see a Coca-Cola ad, making it one of the first
options you consider.
Quick Fact:
"41% of clicks in search results go to the top 3 paid ads."(PPC Statistics: 2022 Edition)
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3. Latest Digital Marketing Trends
Influencer Marketing:
Definition:
Collaborating with social media influencers who have large followings to promote
products or services. Influencers share content with their followers, leveraging their
established trust to create effective marketing. Followers often view influencers as
trusted sources, making their recommendations impactful.
Example:
Pepsi collaborates with music influencers to reach younger audiences through social
media, blending brand visibility with entertainment.
Quick Fact:
93% of marketers have used influencer marketing because it effectively reaches
targeted audiences.(Influencer Marketing Hub).
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Artificial Intelligence and Chatbots:
Definition:
Using artificial intelligence to interact with customers automatically and instantly.
Chatbots are designed to answer customer questions on websites and social media
24/7, providing instant support and guidance without human intervention.
Example:
Sephora’s website chatbot suggests products based on customers’ preferences and past
purchases, offering personalized service seamlessly.
Quick Fact:
The global chatbot market is expected to reach $1.25 billion by 2025, with more
companies adopting this technology for customer service and sales (Business Insider).
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Prepared By: EL GHABA MERIEM
Short Videos (TikTok, Instagram Reels):
Definition:
Creating quick, engaging videos to capture attention in seconds. These short videos
showcase a brand’s personality, provide quick tutorials, or highlight product benefits,
making them highly effective in connecting with audiences.
Example:
Dunkin’ Donuts shares short, funny videos on TikTok to promote its drinks and food,
engaging with younger, active social media users.
Quick Fact:
Over 50% of TikTok users are under 34, making it a key platform for reaching younger
audiences. (Statista)
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Prepared By: EL GHABA MERIEM
4. Conclusion
To summarize, digital marketing is the way to go for any business
which hopes to capture global interest on its products. As such,
digital marketing may not be easy to sustain but with the emergence
of social media tools, such as Facebook or Twitter, organisations can
still achieve the best. It is not necessary to struggle to have in place
a website in order to have a web presence, but the aforementioned
tools can be effective to achieve this end. The parting note would be
to have strong and reliable legal provisions that will make digital
marketing beneficial to organisations that depend on it. Digital
marketing never stands still. It’s a field that’s always evolving, with
new internet marketing trends like artificial intelligence and video
marketing growing at rapid rates. Even more established areas like
SEO continue to shift year by year, and digital marketers must never
stop learning.
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