Introduction to Cloud Computing

with Amazon Web Services

Santanu Dutt
Solutions Architect
Firstly, let’s do some Introductions
• Me
v  
• Santanu Dutt

• Solutions Architect based in Mumbai, India

• You
• Have never used AWS before, or you have just started on your journey with AWS

• Are wanting to better understand the value of the cloud

• Are wanting to better understand what AWS provides and how other customers are
using it
Today’s Agenda

v  
• Introduction to AWS
• Benefits of using AWS
• AWS Services
• Typical Use Cases
• Getting Started with AWS
Introduction to AWS
History of AWS

v  
• Born from the learnings of
running amazon.com
• First launched in 2006
• Customer obsession is in
our DNA
 Service Breadth & Depth
Enterprise  
Virtual  Desktops   CollaboraIon  and  Sharing  
Applica7ons  

Analy7cs   App  Services   Deployment  &  Management   Mobile  Services  

Queuing  &  
Hadoop   One-­‐click  web  app     IdenIty  
NoIficaIons  
deployment  
Workflow  
Real-­‐Ime  
App  streaming   Sync  
PlaQorm  Services   Streaming  Data  
Dev/ops  resource  
Transcoding   management  
Data   Mobile  AnalyIcs  
Warehouse  
Email  
Data  Pipelines   Search   Resource  Templates   Push  NoIficaIons  

AdministraIon  &   IdenIty   Usage     Monitoring  and  

Access  Control   Key  Storage  
Security   Management   AudiIng   Logs  

Compute   Storage   Databases   Networking  

Core  Services   (VMs,  Auto-­‐scaling     (Object,  Block     CDN  
(RelaIonal,  NoSQL,  Caching)   (VPC,  DX,  DNS)  
and  Load  Balancing)   and  Archival)  

Infrastructure   Regions   Availability  Zones   Points  of  Presence  

 +516
Pace of Innovation
• Since inception AWS has:
• Released 1111 new services and features
• Introduced more than 40 major new services
+280 Amazon EC2
Container Service

• Announced 48 price reductions Amazon Elastic AWS Lambda

Transcoder
AWS Service Catalog

+159 AWS OpsWorks

AWS Config

AWS CodeDeploy
AWS Storage Amazon
Gateway CloudHSM AWS CodeCommit
Amazon AWS CodePipeline
+82 Dynamo DB Amazon
AppStream AWS Key
Amazon Management Service
Amazon SES
+61 AWS Elastic
Beanstalk
CloudSearch
Amazon Amazon RDS for Aurora

+48 Amazon SNS AWS

CloudFormation
Amazon SWF CloudTrail
Amazon Cognito
Amazon Glacier Amazon Mobile
+24 Elastic Load
Balancing
AWS Identity
& Access
Amazon
ElastiCache Amazon Redshift
Amazon
WorkSpaces
Analytics

Amazon EBS Auto Scaling Management AWS Direct Amazon Zocalo

Amazon VPC Connect AWS Data
Amazon
Pipeline Amazon Kinesis AWS Directory
CloudFront Amazon RDS Amazon Route 53 GovCloud
Service
2008 2009 2012 2013 2014
2010 2011

*as of Dec 30, 2014

Global Footprint
Everyday,  AWS  adds  enough  new  server  capacity  to  support  Amazon.com  when  it  was  a  $7  billion  global  enterprise.  
  v  

• Over 1 million active customers across

190 countries

• 900+ government agencies

• 3,400+ educational institutions

• 11 Regions

• 28 Availability Zones

• 53 Edge Locations
Leveraged by Enterprises Around the World
Trusted by Government Agencies & Educational
Institutions Worldwide
v  
Powering Born-in-the-Cloud and Startups

v  
An Expansive Ecosystem

v  

5,000+ SIs & Consultants 2,000+ products available for 1-click

3,000+ ISVs deployment across 23 distinct product
categories
22 Global Premier Tier partners
Customers run over 70M hours of
6 Enterprise-focused competencies software per month
Benefits of Using AWS
Architected To Meet Your Security Requirements
CerIficaIons  and  accreditaIons  for  workloads  that  
ma]er   v  

“Based  on  our  experience,  I  believe  that  we  

can  be  even  more  secure  in  the  AWS  cloud  
than  in  our  own  data  centers.”  
–  Tom  Soderstrom,  CTO,  NASA  JPL  
Experience with Operational Reliability
Our goal is to make our operational performance indistinguishable from perfect.
v  
• We have spent over a decade building the world’s most reliable, secure, scalable, and cost-
effective infrastructure.

• Service SLAs between 99.9% and 100% availability. Amazon S3 maintains a durability of
99.999999999%.

• Availability Zones exist on isolated fault lines, flood plains, and electrical grids to
substantially reduce the chance of simultaneous failure.

• The AWS Service Health Dashboard provides 24/7 visibility in the real-time operational
status of all services around the globe.
Many Purchase Options to Support Different Needs

v  
Free Tier On-Demand Reserved Spot Dedicated
Get Started on AWS Pay for compute Make a low, one-time Bid for unused Launch instances
with free usage & no capacity by the hour payment and receive a capacity, charged at a within Amazon VPC
commitment with no long-term significant discount on Spot Price which that run on hardware
commitments the hourly charge fluctuates based on dedicated to a single
supply and demand customer

Good for Initial Ideal for Development Ideal for baseline

evaluation & Test workloads Ideal for Test For highly sensitive or
scenarios, Simulations compliance related
workloads
48 Price Reductions Since 2006

34% 51% 20%

v  

Amazon Amazon S3 reduces Amazon Route 53

ElasticCache prices for Standard and lowers prices for both
reduces prices for Reduced Redundancy Standard Queries and
cache nodes by an Storage, by an average Latency Based
average of 34% of 51% Routing Queries by
20%
March 26, 2014
March 26, 2014
July 31, 2014

*as of February 10, 2015

Increased  agility  has  become  the  
#1  reason  businesses  use  the  AWS  
cloud  
Companies Can’t Afford to be Slow
Old World: AWS:
v  
Infrastructure in Weeks Infrastructure in Minutes

Add New Dev Environment

Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse

Everything changes with this kind of agility

A Culture of Innovation
Experiment Often & Fail Without Risk
v  

On-Premises
Nearly $0
$ Millions Experiment Infrequently Experiment Often
Failure is expensive Fail quickly at a low cost

Less Innovation More Innovation

AWS Services
 The AWS Platform
Enterprise  
Virtual  Desktops   CollaboraIon  and  Sharing  
Applica7ons  

Analy7cs   App  Services   Deployment  &   Mobile  Services  

Queuing  &   Management  
Hadoop   One-­‐click  web  app     IdenIty  
NoIficaIons  
deployment  
Workflow  
Real-­‐Ime  
App  streaming   Sync  
PlaQorm  Services   Streaming  Data  
Dev/ops  resource  
Transcoding   management  
Data   Mobile  AnalyIcs  
Warehouse  
Email  
Data  Pipelines   Search   Resource  Templates   Push  NoIficaIons  

AdministraIon  &   IdenIty   Usage     Monitoring  and  

Access  Control   Key  Storage  
Security   Management   AudiIng   Logs  

Compute   Storage   Databases   Networking  

Core  Services   (VMs,  Auto-­‐scaling     (Object,  Block     CDN  
(RelaIonal,  NoSQL,  Caching)   (VPC,  DX,  DNS)  
and  Load  Balancing)   and  Archival)  

Infrastructure   Regions   Availability  Zones   Points  of  Presence  

Compute Services

v   Scaling Elastic Load

Amazon EC2 Auto
Balancing
Elastic Virtual servers Automated scaling Dynamic traffic
in the cloud of EC2 capacity distribution

EC2

Actual
Networking Services

Amazon VPC: v  
AWS DirectConnect Amazon Route 53

Private, isolated
Private connectivity Domain Name System
section of the AWS
between AWS and your (DNS) web service.
Cloud
datacenter

Availability Availability
Zone A Zone B
Storage Services

v  
Amazon EBS Amazon S3 Amazon Glacier AWS Storage Gateway
Block storage for use Internet scale Storage for archiving Integrates on-premises
with Amazon EC2 storage via API and backup IT and AWS storage

S3,
Glacier

Images Images
Videos Videos
Files Files
Binaries Binaries
EBS Snapshots Snapshots
Database Services
Amazon
v   Amazon
Amazon RDS
DynamoDB ElastiCache
Managed relational Managed NoSQL In-Memory Caching
database service database service Service

DBA  
Big Data Services

v  
Amazon EMR AWS Data Pipeline Amazon Redshift
(Elastic Map Reduce)

Hosted Hadoop Move data among AWS Petabyte-scale data

framework services and on- warehouse service
premises data sources
Application Services
Amazon CloudFront Amazon
v   Amazon Elastic
CloudSearch Transcoder
distribute content Managed search Video transcoding
globally service in the cloud
Deployment & Administration

v  
Amazon AWS IAM AWS AWS AWS Elastic
CloudWatch (Identity & CloudFormation OpsWorks Beanstalk
Access Mgmt)
Monitor resources Manage users, Templates to deploy Dev-Ops framework Automate resource
groups & & manage for application management
permissions lifecycle management

Web App

Enterprise
App

Database
Typical Use Cases
Web, Mobile, and Social Apps

v  
Web  and  
Mobile  Apps  
on  AWS  

Amazon  AppStream  -­‐  Flexible,  interacIve  

applicaIon  streaming  service  for  any  device  

Captures  user  input  to  send  back  to  the  cloud  

Responsive  and  consistent  experience  across  devices  
Big Data
COLLECT   STORE   ANALYZE   SHARE  
v  
AWS  BIG  DATA    
PORTFOLIO  

Direct  Connect   S3   EMR   EC2   S3  

Import  Export   DynamoDB     RedshiE   Data  Pipeline  

Glacier  

Amazon  Kinesis  -­‐  Fully-managed service for real time

processing of streaming data, at any scale  
Enterprise Applications

v  

• Amazon  RDS  for  Oracle   • AWS  is  an  SAP-­‐cerIfied  Global   • Full,  licensed  Windows  Server  
provides  managed  Oracle   Cloud  Services  Partner  and   OS  on  AWS  
database  deployments   Global  Technology  Partner  
• Easily  install  services  that  you  
• Oracle  ApplicaIons  are  fully   • Most  SAP  products  are  now   know  -­‐  AD,  SCOM,  SQL,  
supported  on  AWS   cerIfied  for  producIon   Exchange,  SharePoint    
deployment  on  AWS  
• Oracle  licenses  owned  by   • Use  your  exisIng  MS  licenses  
customers  are  fully  portable   on  AWS  using  BYOL  
to  AWS  
Disaster Recovery

v  

AWS  DR  Scenarios  

Backup  and  Restore    
Pilot  Light  for  Simple  Recovery  into  AWS    
Warm  Standby  SoluIon    
MulI-­‐site  SoluIon    
How Are Companies Getting
Started With AWS?
Strategy 1: Cloud for Development & Test
Environments
v  

SAP Oracle Enterprise SAP

Applications

Reduced deployment time Reduced test 70% reduction in

from weeks to days environment costs operational costs
Strategy 2: Build New Apps in the Cloud

             
v  
Faster to build
Easier to manage
Financial   Global  deals   Product   Hotel   Video   App   Firmware  
record   engine Prototyping  &   booking   streaming streaming upgrades
archiving Design engine Less expensive to run

             
Distributed
architectures
for high availability
Clinical  trial   Global  web   Audience   Biological  data   SIM  card   News   Mobile  games
simula7ons proper7es management  &   research credit distribu7on
crea7ve  design  
Strategy 3: Use Cloud to Make On-Premises Apps
Better
v  
App  1  
Elastic Map
Reduce
App  2   Analy7cs  

App  3   Amazon
AWS Redshift
Storage
…  

Gateway

Corporate Backup   Amazon S3

Data Centers App  N  
Strategy 3: Use Cloud to Make On-Premises Apps
Better
v  

Big Data Analytics Oracle Databases Big Data Analytics

Export operational data Automated backup 50% cost reduction with 2x

to AWS for analytics to S3 with faster queries using
processing Oracle RMAN Amazon Redshift
Strategy 4: Cloud Apps that Integrate with On-
Premises Apps
v   AWS serves
application content
& data

Hybrid Integration to
Samsung data
App centers
for financial
transactions

On-Premises
Data Centers
 Strategy 5: Migrate Existing Apps to the Cloud

v  

1/3 of servers Migrated 500 web Migrated clinical

migrated to AWS properties in 5 trials simulations
months platform

App   New product web Simulations in 1.2hrs

Saved vs. 60hrs
£1.5 Million sites live in 2 days
vs. 2 weeks 64% reduction in
On-Premises costs
Data Centers
Strategy 6: All In

v   100s of
applications
supporting 33M+
global members

10,000s of EC2
instances in multiple
regions & zones

At peak consumes
1/3 of US Internet
bandwidth
Summary
What Sets AWS Apart?
Experience Building
v   and managing cloud since 2006

Service Breadth & Depth 40+ services to support any cloud workload

Pace of Innovation History of rapid, customer-driven releases

Global Footprint 11 regions, 28 availability zones, 53 edge locations

Pricing Philosophy 48 proactive price reductions to date

Ecosystem 8,000+ SIs and ISVs; 2,000+ Marketplace products

Next steps …
• Sign up for an AWS account at
aws.amazon.com v  

• Take advantage of the Free Tier

• Start experimenting!
AWS
 Online  Labs  |  Training   Instructor  Led  Classes     AWS  Cer7fica7on    

Gain  confidence  and  hands-­‐on   Learn  how  to  design,  deploy  and  operate   Validate  your  technical  experIse  
experience  with  AWS.  Watch  free   highly  available,  cost-­‐effecIve  and   with  AWS  and  use  pracIce  exams  
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Paced  Labs   led  by  qualified  AWS  instructors   CerIficaIon  

hWp://aws.amazon.com/training    
Thank you

Santanu Dutt
Solutions Architect

[email protected]

@san_dutt