Ayuda’s Flagship Program

Our flagship program is built for learners who need help with learning product management and then
preparing for cracking product management interviews. It offers the most actionable 1:1 guidance and
preparation for everything you need to master the art, covering every single topic in detail, focus on
nailing product interviews, build a stellar CV and portfolio, get high quality job referrals along with
unlimited mock interviews with me.

The program is built to have the most in-depth curriculum, along with the most personalised help with
no limitations of time or number of sessions. To help top candidates get the necessary proof of work,
top performers from the cohort get to work with me directly on a product I’m building in the B2B SaaS
domain, giving them hands on experience on building real world products!

I’ll work with you till you achieve your goal, no questions asked.

Structure

There are three parts of the program, the first being the learning of product management concepts the
second being the interview preparations and the third being connecting 1:1 with me, Malay.

While the learning and interview preparation sessions happen over the weekend, the 1:1 connections can
happen anytime during the week, based on calendar availability.

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 Both learning and interview sessions have pre-reads, where the learner is expected to watch the videos
before the session, the total time to watch these videos is around an hour every week. Learners have
lifetime access to pre-reads, recordings and every other material shared.

Since, we run cohorts every 45 days, learners have lifetime access to cohorts and can re-join future
cohorts as well, if needed. So, if you miss a session or got an urgent task during the class, just let us
know and we will add you to the next session on the same topic.

Curriculum

Learning PM Concepts

Module 1: Product Management Foundations

Introduction to PM Foundations
Feature Opportunity Validation
Refine User Value

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 Refine Business Value
Validate & Communicate Opportunity
Feature Design
Constrained Divergence
Iterative Convergence
Design Approval & Building Alignment
Feature Development
The Feature Development Playbook
Mapping Your Team
Preparing for Development
Managing Execution
Risk Management
Feature Launch & Iteration
Feature Launch Coordination
Feature Performance
Post Launch Communication
Feature Prioritisation
Prerequisites to Roadmap Prioritisation
Building a List of Roadmap Ideas
Prioritising Ideas on your Roadmap
Roadmap Case Study
Sprint Level Prioritisation

Module 2: Mastery Skills for PMs

Mastering Product Strategy
Creating Strategic Foundations
The 6 Dimensions of Product Strategy
Target Audience
Value Proposition
Strategic Differentiation
Channel Strategy
Monetisation Strategy
Mastering Vision Narratives
Creating & Using your Vision
High Leverage Visions
Vision Narratives, Not Statements
Buy-In on your Vision
Feedback Management Systems

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 Feedback Rivers
Setting up Your Feedback River
Feedback Systems of Record
Using Feedback Management Systems
Mastering Lever Dashboards
Setting up Your Lever Dashboard
Lever Dashboard Rituals
KPIs and Roadmaps
Building 4D Roadmaps
The 4 Lenses
Brainstorming Objectives & Initiatives
Prioritising Objectives & Initiatives
Creating OKR Loops
Developing Outcome Oriented OKRs
Writing & Socialising High-Leverage OKRs
OKR Reviews & Post Mortem
Avoiding the Pitfalls of OKRs
Empowering Product Specs
Writing the Specifications
Empowering Context
Empowering Implementation
Decision Architecture
Decision Budget & Circles
Determining Your Decision Budget
Decision Making Circles
Completing the Decision Loop

Module 3: Data for Product Managers

Altitude Maps
Building an Altitude Map
Using the Altitude Map
Instrumentation & Generating Data Insights
Taking Control with Instrumentation
Generating Data Insights
Key Analytical Tools
The 2 Key Analytical Tools
Segmentation Analysis Deep Dive
Relationship between Variables Deep Dive

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 Communicating Persuasively & Leveraging Data
Communicating Persuasively with Data
Leveraging your Data Resources

Module 4: Experimentation & Testing

Strategic Experimentation
Why Experimentation is Critical
Cultural Barriers to Experimentation
Five Myths of Experimentation
Strategic vs Ad Hoc Experimentation
Identifying a Strategic Opportunity
Building a Strategic Foundation
When to Use Experimentation
3 Components of a Strategic Opportunity
Understanding Your Strategy
Defining Your Strategy
Acquisition & Retention
Monetisation & Defensibility
Customer Problem
Defining a Customer Problem
User Insight to Customer Problem
Data Insight to Customer Problem
Mistakes in Defining Customer Problems
Business Outcome
Outcome Metrics
Acquisition Outcome Metrics
Retention Outcome Metrics
Monetisation Outcome Metrics
Prioritising & Communicating
Prioritising Your Strategic Opportunities
Creating a Narrative
Generating Solutions
Good vs Great Solution Development
Design Modifications
User Psych
Analysing Test Results
Test Launch
Calling a Test Complete

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 Evaluating Test Results
Iterating
Implementing Test Wins
Measuring Value
Communicating Results

Module 5 : Scaling Product Delivery

Product Conviction
Delivery Systems at Scale
Customer Value Conviction
Document Hypothesis
Refine User Profile & Problem
Build & Test Solution
Building Impact Conviction
Building a Lo-Fi Model
Effort & Alignment
Building Dynamic Delivery Plans
Execution & Adaptation
Product Reviews
Team Touch Points
Launch Strategy
Launch Preparation
Post Launch Management

Module 6: Finding Product Market Fit

Developing the PMF Narrative
Building an Initial Insight
Problem to Solve
Target Audience
Value Proposition
Competitive Advantage
Growth Strategy
Business Model & PMF Narrative Synthesis
Validating Riskiest Hypotheses
Risk Validation Techniques
Risk Validation using Market Research & Expert Advice
Leading Effective PMF Interviews

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 Targeted Risk Validation Techniques
Growing Users
Getting Traction
Building the First Growth Loop
Finding PMF Program Snapshot
Measuring & Evaluating Engagement
Leveraging NPS Surveys

Preparing for Interviews

Module 1: Problem Solving & Product Sense Questions

General Introduction to Problem Solving
Introduction to Product Sense
Framework for Product Sense Question
Asking Clarifying Questions
Jobs to be Done Framework
User Personas & Pain Points
Prioritisation in Product Sense
Listing Solutions
Evaluating Trade Offs
Evaluating Your Solutions
Summarising the Solution
Design Vs Improvement Questions
Favourite Product Questions

Module 2: Metrics & Estimation Questions

General Introduction
Types of Analytical Questions
Basics of Success Metrics
The G.A.M.E. Framework
Leading & Lagging Metrics
Answering Experiment or A/B Testing Questions
Introduction to Estimation Questions
Framework for Estimation Questions

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 Module 3: Root Cause Analysis Questions
General Introduction
Introduction to RCA Questions
Framework for RCA Questions

Module 4: Product Strategy Questions

Types of Product Strategy Questions
General Framework for Product Strategy Questions
Answering GTM Strategy Questions
Answering Pricing Strategy Questions
Answering Growth Strategy Questions

Module 5: Behavioural Questions

Introduction to Behavioural Questions
Creating a Story Bank
Using the STAR Framework

Module 6: Technology for PM Questions

Introduction to Tech for PM Questions
Understanding How Tech Works in Products
Key Concepts in Technology
Answering Explainer Questions
Answering System Design Questions

The curriculum for learning runs in parallel with the job applications, where we work with you to build
your CV, help you with building a portfolio through working on the live product and case studies. We also
work with you to help you with referrals and headhunters when possible.

Program’s USP

While the program offers some of the best in class curriculum, teaching, videos and content, we believe
the following elements are stand-out differentiators that ensures our interview programs has a success
rate of 78%.

The focus of all our learning sessions is to provide actionable product frameworks, rather than generic
knowledge. This is why we do live mock interviews and cases studies during the session to help you
see what a great product manager looks and feels like.

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 We work with learners 1:1 till they crack their interviews. This means who have a support who will guide
you throughout your journey and ensure you don’t get lost in the massive competition for product
management jobs.
We would be working on your CV and portfolio, ensuring that your are able to tailor them to any job
role in product management. Learners work on problems asked at top companies, like Paytm,
Delhivery, Ola, Swiggy, Dream 11 etc. as part of their preparation for job applications.
Interviewers need proof of work, we give you the opportunity to build a product, that you can use in
your CV and portfolio and convince them about your credentials

Pricing

The pricing is simple, a total of ₹25,000 for the program. The amount could be paid in two
instalments of ₹12,500 each. This includes everything mentioned in this overview document of the
program.

Interested?

If you are interesting in enrolling in the program, just send me a WhatsApp on +91-8431639287 and we
will take this forward!