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Audible Redesign Cheat Sheet

The document provides insights on improving Audible's purchase flow by addressing user concerns about lengthy content and cognitive load. It outlines key do's and don'ts for designing a satisfying purchase experience, emphasizing transparency, clarity, and user feedback. Additionally, it suggests steps for redesigning the process and experimenting with variations to enhance user satisfaction and conversion rates.

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yefeco6136
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8 views7 pages

Audible Redesign Cheat Sheet

The document provides insights on improving Audible's purchase flow by addressing user concerns about lengthy content and cognitive load. It outlines key do's and don'ts for designing a satisfying purchase experience, emphasizing transparency, clarity, and user feedback. Additionally, it suggests steps for redesigning the process and experimenting with variations to enhance user satisfaction and conversion rates.

Uploaded by

yefeco6136
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Audible Cheat Sheet

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🖼️ Bonus Redesign

One thing that could have held me back from buying the book here was the intimidating length
(16h 9m!!)

If it wasn’t for the road trip - I may have opted for a shorter book (or a podcast…)

Q: So what could Audible do to reduce the time shown justifiably?

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Much like Loom does with its video recordings, Audible could show a shorter length of time
associated with a faster listening speed.

But while Loom uses a general default speed, Audible could leverage the account holder’s preferred
listening speed!

Ultimately making for a much less intimidating anchor.

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🛣 8 DO's and DON'Ts
For designing a satisfying purchase flow:

DO:
​Set Clear Expectations: Be transparent about costs and options. Clearly explain the total price,
any fees, or discounts to avoid confusion.

​Be Aware of Anchoring Bias: Be mindful of how price comparisons, even across seemingly
unrelated products, within a single purchase flow, may affect perceptions of value.

​Celebrate Actions: Acknowledge user inputs with positive feedback, such as “Your selection
has been applied” to reinforce their choice.

​Provide Context-Aware Feedback: If information (like when a credit is expected to refresh) is


required to make a more informed decision, ensure it’s provided ahead of time.

​Apply Choice Closure: Reduce unnecessary options once a decision is made. Remove
distractions to help people focus on completing their purchase.​

DON'T:
​Don’t Hide Crucial Information: Never obscure important details like total costs or terms in
small text. If you simplify too much, you'll transfer some complexity to the users.

​Don’t Lead Users Down Non-Essential Journeys: Avoid introducing additional steps or
distractions that steer users away from their primary goal. Keep the flow focused and aligned
with their current decision-making path to prevent confusion and friction.

​Don’t Leave Users Hanging: Failing to confirm a successful action (e.g., not reassuring the user
after a purchase) can lead to confusion or frustration.

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🌱 Your next steps​
​1. Understand: Read and discover where a purchase flow can leave a customer unsatisfied in
the Audible case study.

​2. Identify: Review your product and look for areas with high cognitive load or where misleading
pricing can disrupt the purchase flow.

​3. Reframe: Redesign the process by simplifying options, improving clarity, and ensuring
transparency. Eliminate doubt and guide people toward a satisfying purchase experience.

​4. Ideate: Brainstorm ways to reduce friction, clarify labels, and provide reassuring feedback.

​5. Experiment: Conduct A/B tests with variations of your purchase flow. Measure user
satisfaction, decision time, and conversion rates to determine which version leads to a more
satisfying and confident purchase decision.

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🧠 Insights and Redesigns from the case study​

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💡 Want to use psychology to build better products?
If you're looking for more ways to sharpen your product skills using psychology, check these out:

Product Psychology Course.


If you want to learn how to use psychology to create better
experiences for your customers, check out our course:​
https://growth.design/course

Cognitive Biases Cheatsheet.


100+ cognitive biases and design principles that affect
your product experiences. Tons of product examples, tips,
and checklists to improve your user experience:​
https://growth.design/psychology
—Dan Benoni & Louis-Xavier Lavallée

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