Scribd
Upload
26 views4 pages

Walmart Sales Data Analysis

This project analyzes Walmart's sales data to identify top-performing branches and products, sales trends, and customer behavior, aiming to optimize sales strategies. The dataset includes sales transactions from three branches and covers various factors such as product lines, customer types, and payment methods. Key analyses include product, sales, and customer analysis, along with revenue and profit calculations.

Uploaded by

Youssef Chall
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
26 views4 pages

Walmart Sales Data Analysis

This project analyzes Walmart's sales data to identify top-performing branches and products, sales trends, and customer behavior, aiming to optimize sales strategies. The dataset includes sales transactions from three branches and covers various factors such as product lines, customer types, and payment methods. Key analyses include product, sales, and customer analysis, along with revenue and profit calculations.

Uploaded by

Youssef Chall
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Walmart Sales Data Analysis

About
This project aims to explore Walmart's sales data to understand the top-performing
branches and products, sales trends of different products, and customer behavior. The goal
is to study how sales strategies can be improved and optimized. The dataset was obtained
from the Kaggle Walmart Sales Forecasting Competition.

"In this recruiting competition, job-seekers are provided with historical sales data for 45
Walmart stores located in different regions. Each store contains many departments, and
participants must project the sales for each department in each store. To add to the
challenge, selected holiday markdown events are included in the dataset. These markdowns
are known to affect sales, but it is challenging to predict which departments are affected and
to what extent."

Purpose of the Project


The main objective of this project is to gain insight into Walmart’s sales data to understand
the different factors that affect sales across various branches.

Data Overview
The dataset, obtained from the Kaggle Walmart Sales Forecasting Competition, contains
sales transactions from three different Walmart branches located in Mandalay, Yangon, and
Naypyitaw. The data includes 17 columns and 1,000 rows:

Column Description Data Type

invoice_id Invoice of the sales made VARCHAR(30)

branch Branch where sales were VARCHAR(5)


made

city Location of the branch VARCHAR(30)

customer_type Type of customer VARCHAR(30)

gender Customer gender VARCHAR(10)

product_line Product line of the sold VARCHAR(100)


product

unit_price Price of each product DECIMAL(10, 2)


quantity Amount of product sold INT

VAT Tax on the purchase FLOAT(6, 4)

total Total cost of the purchase DECIMAL(10, 2)

date Date of the purchase DATE

time Time of the purchase TIMESTAMP

payment_method Payment method VARCHAR(20)

cogs Cost of Goods Sold (COGS) DECIMAL(10, 2)

gross_margin_percentage Gross margin percentage FLOAT(11, 9)

gross_income Gross Income DECIMAL(10, 2)

rating Customer rating FLOAT(2, 1)

Analysis List
1. **Product Analysis**
- Analyze different product lines to identify top performers and areas for improvement.

2. **Sales Analysis**
- Explore sales trends of products to evaluate the effectiveness of current sales strategies
and recommend modifications to increase sales.

3. **Customer Analysis**
- Segment customers to understand purchase patterns and profitability of each segment.

Approach Used
1. **Data Wrangling**: The first step involves inspecting the data to ensure there are no
**NULL** values or missing data. If any are found, appropriate methods are used to replace
or filter out the missing data.

- A database is built.
- Tables are created, and the data is inserted.
- **NOT NULL** constraints ensure there are no NULL values.

2. **Feature Engineering**: New columns are generated from existing ones to provide
deeper insights.

- A `time_of_day` column is added to categorize sales into Morning, Afternoon, and


Evening.
- A `day_name` column is added to extract the day of the week for each transaction.
- A `month_name` column is added to extract the month of the year for each transaction.

3. **Exploratory Data Analysis (EDA)**: EDA is conducted to answer key business questions
and provide insights.

Business Questions to Answer


### General Questions
1. How many unique cities are in the data?
2. In which city is each branch located?

### Product Questions


1. How many unique product lines exist?
2. What is the most common payment method?
3. Which product line generates the most revenue?
...

### Sales Questions


1. Number of sales made during different times of the day per weekday.
...

### Customer Questions


1. How many unique customer types are in the data?
2. How many unique payment methods are available?
...

Revenue and Profit Calculations


- **COGS** (Cost of Goods Sold) = `unit_price * quantity`
- **VAT** = `5% * COGS`

VAT is added to the COGS to determine the total amount billed to the customer.

- **Total (gross_sales)** = `VAT + COGS`


- **Gross Profit (gross_income)** = `total (gross_sales) - COGS`
- **Gross Margin Percentage** = `(gross_income / total revenue)`

### Example:
- **Unit Price** = 45.79
- **Quantity** = 7

COGS = 45.79 * 7 = 320.53


VAT = 5% * 320.53 = 16.0265
Total = 320.53 + 16.0265 = 336.5565
Gross Margin Percentage = 4.76%

Code
For the complete code, check the [Walmart Sales Analysis GitHub
repository](https://github.com/YussefShell/Walmart_Sales_Analysis/blob/main/
Walmart_Sales_Sql.sql).

You might also like