University Name – Calcutta University Course – Business Analytics

Name –ISHA BISWAS

Registration no.- CM023

Date – 27.08.2024

Developing and Analyzing Use Cases for Online Booking System

Initiation
Project Scope

The project focuses on identifying and defining primary use cases for an online booking

system, similar to "Book My Show," to capture essential functionalities and user interactions. This will ensure a
comprehensive understanding of user needs and system requirements.

Objectives

1.Analyze existing systems and competitor offerings to identify common features. 2.Create a list of key use
cases reflecting core functionalities of the new system.

1. Develop detailed descriptions for each use case, including actor interactions and system responses.
2. Ensure completeness and consistency of use cases aligned with business requirements. 5.Create visual
representations of use cases.

Deliverables

List of key use cases

Detailed use case descriptions
Use case diagrams
Documentation for development and implementation phases

Stakeholders

Project Manager
Business Analysts
Development Team
Quality Assurance Team
End Users (Customers, Admins, Event Organizers)

Project Team

Project Manager: Oversee project progress and timelines.

Business Analysts: Conduct analysis and define use cases.
Developers: Implement the system based on defined use cases.
 QA Testers: Execute testing phases, including UAT.

Project Plan

Timeline: 8 weeks
Milestones:
Week 1: Initiation and stakeholder meeting
Week 2: Analysis of existing systems
Week 3: Identification of key use cases
Week 4: Development of detailed use case descriptions
Week 5: Use case diagrams creation
Week 6: Prioritization of Use cases
Week 7: Documentation preparation
Week 8: Implementation coordination and UAT planning

Analysis

Identify and Define Key Use Cases

1. User Registration
Primary Actor: Customer
Goal: Register an account to access booking services.

1. Search for Events

Primary Actor: Customer
Goal: Find available events based on input criteria (e.g., date, genre).

1. Make a Booking
Primary Actor: Customer
Goal: Complete a reservation for selected events.

1. Payment Processing
Primary Actor: Customer
Goal: Process payment securely for bookings.

1. Manage Bookings
Primary Actor: Customer
Goal: View, modify, or cancel existing bookings.

1. Admin Management
Primary Actor: Admin
Goal: Manage users, events, and system settings.

1. Event Organizer Management

Primary Actor: Event Organizer
Goal: Create, update, or delete events.
Develop Detailed Use Case Descriptions Use Case: User Registration

Main Flow:
1. Customer accesses the registration page.
2. Customer fills in personal details (name, email, password).
3. System validates input.
4. System creates a new user account.
5. System sends confirmation email.

-Alternative Flow:

If validation fails (e.g., email already exists), the system displays error messages.

Use Case: Search for Events

Main Flow:
1. Customer enters search criteria (date, location, genre).
2. System retrieves available events based on criteria.
3. System displays results to the customer.

-Alternative Flow:

If no events are found, the system notifies the customer.

Use Case: Make a Booking

Main Flow:
1. Customer selects an event from search results.
2. Customer confirms details (date, time, seat selection).
3. System reserves seats temporarily.
4. Customer proceeds to payment.

-Alternative Flow:

If the selected option is no longer available during checkout, the system notifies the customer.

Use Case: Payment Processing

Main Flow:
1. Customer enters payment details (credit card info).
2. System processes payment securely.
3. System confirms booking and sends confirmation email.

-Alternative Flow:

If payment fails, the system displays an error message and prompts re-entry.
Use Case: Manage Bookings

Main Flow:
1. Customer logs into their account.
2. Customer navigates to their bookings.
3. Customer selects a booking to view details.

-Alternative Flow:

If the customer attempts to cancel a booking within a non-refundable window, the system notifies them.

Analyze Use Cases for Completeness and Consistency Review each use case to ensure:

All necessary steps are included.

Alternative flows are defined for exceptions.
Consistency in terminology and formatting.

Prioritization

Prioritize Use Cases Based on Business Value

1. User Registration (High)

2. Search for Events (High)
3. Make a Booking (High)
4. Payment Processing (High)
5. Manage Bookings (Medium)
6. Admin Management (Medium)
7. Event Organizer Management (Medium)

Develop Acceptance Criteria for Each Use Case

Define specific conditions that must be met for each use case to be considered complete.
Documentation

Document Use Cases and Acceptance Criteria

Compile all use cases and acceptance criteria into a comprehensive document for reference during
development.

Prepare Documentation for Development and Implementation Phases Ensure documentation is clear and
accessible for development teams.

Implementation

Coordinate with Development Teams for Implementation Based on Use Cases.

Schedule regular meetings to ensure alignment between business requirements and development progress.

Plan and Execute User Acceptance Testing (UAT)

Develop a UAT plan that includes:

Test scenarios based on use cases.

Criteria for success.
Feedback collection methods.

Evaluation

Collect Feedback from UAT and Make Necessary Adjustments. Analyze feedback to identify areas for
improvement.

Review the Implementation and Document Lessons Learned.

Conduct a review session with stakeholders to discuss successes and challenges faced during the project.

Evaluation Criteria

1. Assess Performance: Compare different models based on evaluation metrics.

2. Conduct Error Analysis: Analyze misclassifications and errors to understand model limitations and
potential improvements.
 3. Track KPls: Monitor key performance indicators to measure the effectiveness of predictive models and
retention strategies.
4. Evaluate Outcomes: Assess changes in churn rates and customer retention to determine the success of
the project.
5. Depth of Data Analysis: Ensure quality insights are derived from data.
6. Effectiveness of Presentation: Evaluate clarity and impact of reporting.
7. Team Collaboration: Measure participation and collaboration among team members.

This structured approach will help ensure that the online booking system meets user needs while aligning with
business objectives effectively, drawing inspiration from successful

platforms like “Book My Show.”

Analysis as a Business Analytics

Overview

The online booking system is designed to facilitate the process of searching, booking, and managing events,
similar to platforms like "Book My Show." This analysis will evaluate the use cases identified, their relevance, and
implications for business strategy and user experience.

Key Use Cases Analysis 1.User Registration

Importance: This is the gateway for users to access the platform. A seamless registration process can
enhance user acquisition.
Challenges: Potential friction points include lengthy forms or complex verification processes. Simplifying
this step can lead to higher conversion rates.
Business Implication: A well-designed registration process can increase user base and enable targeted
marketing efforts.

1. Search for Events

Importance: A robust search functionality is crucial for user satisfaction. Users should be able to find
events quickly and easily.
Challenges: Implementing effective filtering and sorting options can be technically challenging but
essential for user experience.
Business Implication: Enhanced search capabilities can lead to increased engagement and higher booking
rates, as users are more likely to find relevant events.

1. Make a Booking
Importance: This is the core function of the system. The ease of making a booking directly impacts revenue.
 Challenges: Users may abandon the booking process if it is cumbersome or if they face issues such as
limited payment options.
Business Implication: Streamlining this process can reduce cart abandonment rates and increase overall
sales.
2. Payment Processing
Importance: Secure and diverse payment options are critical for building trust with users.
Challenges: Ensuring security while maintaining a smooth user experience is crucial. Any payment failures
can lead to lost sales.
Business Implication: A reliable payment system can enhance customer confidence, leading to repeat
purchases and positive word-of-mouth.

1. Manage Bookings
Importance: Allowing users to view and modify their bookings adds value and increases customer
satisfaction.
Challenges: Providing clear options for modification or cancellation without confusion is essential.
Business Implication: This feature can lead to improved customer loyalty as users appreciate flexibility in
managing their bookings.

1. Admin Management
Importance: Efficient admin management is necessary for maintaining system integrity and responding to
user needs.
Challenges: Balancing power between admins and ensuring proper oversight can be challenging.
Business Implication: Effective admin tools can streamline operations, allowing for rapid response to
market changes.

1. Event Organizer Management

Importance: Empowering event organizers enhances the platform's attractiveness to a broader range of
users.
Challenges: Ensuring that event organizers have the right tools without overwhelming them is key.
Business Implication: A strong partnership with event organizers can lead to exclusive content and
enhanced market presence.

Overall Evaluation Strengths

User-Centric Design: The use cases focus on enhancing user experience, which is critical for retention in a
competitive market.
Comprehensive Coverage: The identified use cases cover all essential aspects of the booking process, from
registration to management.

Weaknesses

Potential Complexity: The system may become overly complex if too many features are
added without clear prioritization based on user needs.

Integration Challenges: Integrating various components (e.g., payment systems, event management) can
pose technical challenges.

Opportunities

Market Expansion: By offering unique features such as loyalty programs or personalized recommendations
based on user behavior, the platform can differentiate itself from competitors.
 Data Utilization: Leveraging analytics to understand user behavior can inform marketing strategies and
improve user engagement.

Threats

Competition: Established players in the market may have more resources to invest in technology and
marketing.
User Expectations: Rapidly changing user expectations necessitate continuous improvement and
innovation.

Conclusion : The use case analysis highlights a well-thought-out foundation for an online booking system. By
focusing on user experience, security, and operational efficiency, the platform can position itself favorably in a
competitive landscape. Continuous evaluation of these use cases against user feedback and market trends will
be essential for

sustained success.